10 Ways To Sell More Cookie Dough
Billy G’s Gourmet Cookie Dough is one of Australia’s most popular school and group fundraisers! And why wouldn’t it be – it’s delicious, has a huge profit margin ($4 on every tub!), and students are motivated to fundraise with automated incentive prizes and an interactive online fundraising platform.
But what can you do to make sure your school really brings in the big bucks with Billy G’s? Discover 10 simple ways you can make more sales of Billy G’s Gourmet Cookie Dough!
Learn how you can sell more tubs of Billy G’s Gourmet Cookie Dough for your school or group.
1. Understand how everything works!
If you are going to make the most of Billy G’s Gourmet Cookie Dough fundraiser, the first step is to understand how it works – and what is available as part of your program. This will help you confidently explain it to your community, while also ensuring you’re using all the resources provided by Australian Fundraising.
Some things that are helpful to know off the top of your head are:
- Billy G’s dough-licious flavours
- How much each tub costs (hint: it’s $18!)
- How participants sell tubs of cookie dough via the online platform
- How students achieve incentive prizes (you can get the run down on automated prize ordering here)
- Important dates for your fundraiser, like start and finish dates, and approximate delivery of tubs and prizes.
To brush up on your knowledge of Billy G’s Gourmet Cookie, download our fundraising catalogue or visit the program page.
Download A Free Catalogue Today!
2. Use all of the provided materials
Billy G’s Gourmet Cookie Dough program comes with dozens of fantastic resources to help you get started with your fundraiser. You will sell many more tubs of Cookie Dough if it is always front of mind for your participants.
Hanging up your prize posters, event posters and target posters will make sure everyone is always thinking about how much they can raise for your school or group! Together with the provided newsletter insert, assembly presentation script and a letter home to parents, you will barely have to lift a finger!
Make sure you are making the most of all the resources that are provided with Billy G’s Cookie Dough fundraiser!
3. Fundraise online!
Billy G’s Gourmet Cookie Dough is entirely cashless from 2022, meaning fundraising online is the best way to sell a maximum number of tubs!
The easy, cyber safe fundraising platform makes purchasing tubs of Cookie Dough convenient, flexible and quick for your customers, and has shown to triple Cookie Dough sales for some schools and groups!
The automated prize ordering system and cashless payment method also reduces ordering errors, paperwork and banking stress for coordinators: it’s a win-win for school and group fundraising.
Start Fundraising with Billy G’s Cookie Dough!
4. Consistency is key
Regardless of whether you are running a Cookie Dough fundraiser, School Run 4 Fun or trivia night, consistency is the key to success. Just like hanging up your posters, contacting your families consistently will help them remember to keep fundraising for your great cause!
Billy G’s Gourmet Cookie Dough account manager, Ashlee, says that regularly sharing updates on social media and through your online Cookie Dough platform brings the best results for schools and groups. She suggests sending out a notification through social media or the online Cookie Dough platform every 2-3 days, and using the templates provided by Australian Fundraising.
If you’re not sure where to find the templates, or how to send a notification to families through your online Cookie Dough platform, get in contact with your fundraising account manager today!
Contact your account manager today!
Use Billy G’s Online Fundraising Platform to sell more tubs!
5. Receive 8 Free Tubs by pre-registering
Boost your fundraising returns with 8 FREE tubs of dough-licious Cookie Dough (worth $144) when you pre-register for a 2023 Billy G’s Gourmet Cookie Dough fundraiser!
Think of pre-registration like an expression of interest: if you cancel, reschedule, or change to our School Run 4 Fun fundraising program in 2023, that’s completely okay! But if you go ahead, you receive the benefit of 8 extra tubs of dough-licious Cookie Dough completely for free. It’s our risk-free offer for our most loyal customers.
6. Set goals for your participants
In general, people are far more likely to help people achieve a goal – especially when your goal is in reach!
Help boost your sales by setting a tub selling goal, and advertising the valuable things you will do with your profit. For example, if your group sets a tub selling goal 500 tubs, your group may use the $2,000 raised to buy new musical equipment for your band. Sharing your goal and your purpose creates a visual goal for participants, and helps build motivation beyond incentive prizes and tubs of dough-lightful Cookie Dough!
You can then use your communications via social media or the notifications tool to share your progress, and encourage participants to keep reaching for success! You may like to remind them how the profit will benefit them, or make a difference to your community overall.
Setting goals for students can help your school sell more tubs.
7. Set up a page for staff to sell tubs
Children aren’t the only members of your school or group that can fundraise! Although staff may not enjoy the incentive prizes themselves, setting up a collective staff profile on Billy G’s Gourmet Cookie Dough platform can help boost sales! If every staff member sells a tub or two each, you could make an extra $400 in profit!
Just remember that all tubs would be under the same name, so staff would need to know who purchased what. Individual staff members could also set up their own pages and donate incentive prizes to a local charity, or keep them in their classroom.
Learn More About Selling Billy G’s Gourmet Cookie Dough
8. Hold a competition
Everyone wants to be the highest tub seller – but what if being nabbing this title for your school or group also came with an added bonus? Offering your highest tub selling family, student or class a special prize could be just the motivation people need to reach for the top spot.
While Australian Fundraising offers Australia’s highest tub seller a $3,000 Razor Prize Pack, you could offer your school or group’s highest tub seller some more affordable. Many schools like to offer a pizza party, a free time period, or tickets to a local attraction. What could you offer your school’s highest fundraiser?
Encourage students aim for the top spot on your leaderboard with Billy G’s Razor Prize Pack.
9. Make sure everybody knows your important dates
No one wants to miss out on fundraising profit because the community thought they had more time! Billy G’s Gourmet Cookie Dough fundraiser runs for four short weeks, so it’s important that everyone knows when your fundraiser starts and ends. You are likely to see a mad dash in the final few days, so make sure you broadcast your fundraiser’s last days far and wide!
10. Ask for help
The biggest benefit of running Billy G’s Gourmet Cookie Dough fundraiser with Australian Fundraising is your one-on-one account manager! Our account managers all have years of experience in school or group fundraising, and are specialists in helping your unique school or group make big bucks!
Your allocated account manager will be with you from start to finish – ensuring they know your school, your goals, and the unique support required to help you succeed. Make sure you keep your fundraising account manager on speed dial for your next Billy G’s Gourmet Cookie Dough fundraiser!
Benefits Of Having An Account Manager
Ready To Raise Some Dough?
Get started with Billy G’s Gourmet Cookie Dough fundraiser! Run from start to finish in only four weeks, Billy G’s Gourmet Cookie Dough is the easiest fundraiser for schools and groups across Australia. Learn more about Billy G’s Gourmet Cookie Dough by requesting a free information kit, or reaching out to our friendly team on 1300 133 022. If you’re ready to book your fundraiser now, simply complete our online booking form below and your account manager will be in touch!
