How to Promote Your Fundraising Event?
A fundraising event’s success lies in the effectiveness of its promotion. If not enough peoples how up, it would not hit the revenue target it. And while this fact is only a matter of commonsense, some fundraising event organisers still fail to allocate sufficient money and efforts on the promotion side, which has led to many failed attempts at raising funds and the need to create a second event to fill what the first one was not able to gain.
Events promotion is an art and a science in itself and people who know and understand this, use it to leverage the success of their events. With the right strategy and some hacks, any event can be promoted effectively. Here are some of the best ways:
1. Package Your Event to Make It Attractive
You can’t effectively sell what comes out as unattractive to your target market. This marketing principle is very much applicable to fundraising events promotion. The fundraising event is your product and you need to package it well so it would be easier to sell. This means choosing a good venue, creating a theme, incorporating some gimmicks, and many other things. The more attractive it is, the easier it is to promote. This means more people will join your event to help you hit your target.
2. Create a Promotions Plan
Before you start any promotional campaigns, plan it out. Identify your promotional goals and targets and create a strategy on how you would hit those targets. Put as many details as possible can on your plan. Identify key people, promotional channels and some techniques you would be using to put your event out there. Moreover, put a timeframe on how long the promotions will run prior to the start of your fundraising event.
3. Leverage Word of Mouth and FOMO Marketing
More often than not, fundraising events and galas are very popular not because of what happens during the event but the glamour that its promoters were able to create around it. This can be replicated for your event, no matter how small or simple that event can be. Leverage word of mouth through your working committees, friends and family. One very effective way to build a sense of excitement for your fundraising event is using FOMOmarketing or the fear of missing out marketing. This creates a sense of inclusivity for your event that people would want to be a part of. Just writing “For Selected Invites Only” on personal invitations will surely create that feeling of excitement.
4. Use Traditional Marketing
Print, radio, TV, magazine, company newsletters and flyers may sound out of date but they are still very effective for local event promotions. If you have the budget, go for these traditional media options. If you don’t, maybe you can make some deals with media entities to help you
promote your event. The way you package your exchange deals will be very helpful, so learn how to do it right. Many local media institutions are willing to promote your events in exchange for some promotions and sponsorship mentions for them during the event. You can also offer such deals to local businesses and institutions in your community.
5. Put Your Promotional Campaigns Online
Bring your promotions online and identify necessary steps to make it stand out amidst the social online noise. This means creating quality HD graphics, an events page on Facebook and a landing page. Sell tickets online for you to be easily accessible to your target participants. Leverage the World Wide Web and targeting local can go a long way, especially in this digital age.
6. Use Social Media Channels
This needs a separate mention from an online campaign because it is an important step on its own. Social media channels are where the people are. Using channels like Facebook, Twitter, Instagram, and others can greatly hype up your fundraising event. Run Facebook and Instagram Ads that will get more traffic to your event page. Use the right hashtags and engage people. Using basic social media marketing techniques will greatly help you in this endeavour.
There are different ways to effectively promote your fundraising events and allocating a budget for campaigns will amplify the efforts. Just make sure to create a strategy and plan that will ensure their cost-effectiveness. A detailed, critical, thorough and well-executed plan can make a great difference in your fundraising event’s outcome.