Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Fundraising Teaches You To Expand Your Comfort Zone

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Fundraising is a very pleasant term if you see it as more than just raising money. Whether fundraising takes place in schools, small communities or sport clubs, you don't just instill the value of sharing, you are also helping members step out of their comfort zone. Fundraising is not a daily activity that everyone can get used to. It happens once or twice a year. Everyone can be so consumed with their daily grinds that they don't get to have the time to discover their inner self. When an event such as fundraising is conducted especially in schools, it can provide students, teachers, principals and other people in the institution a whiff of fresh air. 

Fundraising's Unspoken Words

Sharing, helping, donating: these are the words that we often associate with fundraising. However, the term 'fundraising' speaks volumes and you just have to dig deeper into it for you to know what it really means. 

Fundraising is not just raising money but raising awareness

As you make an effort to raise money to support a cause, you are also raising awareness not only of your community but also of yourself. Prior to joining a fundraising event, you sure have been wondering how a fundraising can help you as an individual. The truth is as you help fundraising organizations raise money, you are also making room for self-discovery. You don't just think about your welfare but also other people's welfare. 

Fundraising teaches you to be more patient

There is no such thing as overnight success and even in fundraising, you need to work hard if you want positive results. It takes months before you can raise money you need, but being well aware of your organization's mission makes you go the extra mile. 

Fundraising provides you an opportunity to do things you don't normally do

Fundraising is such a rewarding experience especially if you take part in the event for the first time. The event can be a great opportunity for amazing discovery of your potential as a fundraiser. If you are searching for program that will make ample room for growth, fundraising is one of the best ideas to consider. 

The fun in fundraising

  1. Share your great experiences with members. 
    You also share the good vibes with the rest of the members of the organization especially those who are new to fundraising. It breaks the cliche of the usual fundraising organization and you are also creating a connection. 
  2. Extend help when needed.
    Not everyone knows how fundraising works and if you already understand what fundraising is all about, you can share your knowledge with new members. 
  3. Explore creative ideas.
    Don't just stay in your fundraising comfort zone even when you are already reaping some positive results. Make every fundraising event more fun by contributing fresh ideas as well. There are lots of fundraising ideas you can consider and you can also add fuse other members' ideas to make the event more unique and personalized. Don't be afraid to experiment if you want fundraising to be out of the ordinary. If you view fundraising from a different perspective, you will not only raise money but collect great experiences as well. 

Essential Cs In Crafting A Fundraising Campaign

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Donors can create an emotional connection if your fundraising campaign tells a heart-warming story about your campaign's mission and vision. In telling a great story, you need to go beyond writing a plot. There are 5 Cs to keep in mind so donors can see the potential of your campaign. If one of the elements is missing, you won't be able to convey your message effectively. Donors will have a hard time trying to find out what really your mission is and instead of getting a decent number of donors to support, you end up getting nothing.  

Five Elements That Give Your Campaign A Strong Impact


Email fundraising is a powerful tool that can bring donors together, but it also comes with a caveat: if it is done correctly, you won't be able to attract donors. Storytelling should have elements that can provide a strong appeal to your campaign. This is where the content comes in. When crafting a story, consider your donors' feelings, thoughts and actions. This way, you will be able to uncover your story's main objective and its true message. 


Generic emails never work because it does not add a personal touch to the messages. A fundraising campaign is not just asking money or donations, you also find people who are on the same wavelength as you are. If you are going to take the short route and skip personalizing your messages, you are also missing out on the opportunity to gather people with the same objective. Canned messages don't create a connection. In fact, your campaign will become another 'solicitation letter' if you don't make the effort to hook in your readers. 


Think about your source of inspiration in creating a fundraising campaign. It can be anyone whose lives have been touched by your fundraising program. When readers can relate to the characters of your fundraising story, creating a connection becomes a natural thing. It does not require effort or special techniques. 


This element is as equally important as the first three elements. Conflict makes the story more interesting. It urges readers to respond or take action. You can combine call to action and conflict so your story will have a greater impact on your readers. 

Call to Action

This is the last and most important element in telling a fundraising story. In this element, you encourage people to resppond or do something. There are various ways that this can be done and it should be specific andactive.Avoid vague call to action which will only send confusion to your readers. You need to be as clear and concise as possible so your readers will be able to get the message you are trying to send them. Don't forget to include a donate button, which is often missed out by fundraisers who opt for email fundraising. The'donate now' button is a straightforward option for potential donors to become part of your organization.

There are different ways you can tell a fundraising story. However, you tell the story, it is important that these elements are included so your donors stay emotionally connected to your organization. 

Key Roles Of Teachers In School Fundraising

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School fundraising will never be made possible without the teachers' active participation. Like students, they need to be passionate about the roles they play for fundraising to be successful. In fact, teachers, along with parents are considered the front liners of a school fundraising campaign. With plenty of responsiblities on their plate, spearheading a fundraising program may take a backseat. When teachers don't project compassion towards fundraising, students will also feel the same. Teachers should lead by example and demonstrate genuine interest in the campaign for results to be evident. 

Get Teachers To Actively Participate In Fundraising

Provide Ample Fundraising Materials 

The most frustrating part of starting a fundraising program is having a limited access to the essentail fundraising materials. It can be due to a numbef or reasons: lack of coordination from other officers, tight budget etc. Regardless of the reasons, you need to make a conscious effort to provide materials that your teachers need. 

Reward their hard work

Rewarding teachers need not be monetary. You just need to let them know that you highly appreciate their efforts. There are many ways you can give rewards to teachers to keep them motivated in getting students to join the fundraising campaign.  

Determine their strengths

The teachers can be budding fundraisers, waiting for the perfect timing. For you to raise motivated and happy fundraisers out of teachers, you need to recognize their strengths. Find out what they love doing. If fundraising becomes an obligation and they are not passionate about helping others, getting students to take the lead from teachers may be impossible. Once you determine the teacher's strength, you need to motivate them to bring out these strengths. 

Be sensitive of their needs

Make teachers feel they are part of the project and not just a tool you utilize to make your fundraising program possible. You should also be very sensitive of their needs and you will only know this if you are open to suggestions. Ask for feedback from them and allow them to voice out their opinions regarding your organization.

Make sure they know their role in your organization

Teachers are going to lead students, but being completely unaware of the role they play will make them defeat their own purpose. Make sure they don't assume vague roles. Their responsibility must be explained thoroughly so they can determine if they have fulfilled their roles. If there is part of the role that seems unclear to them, you should encourage them to speak up so you can explain how they should fulfill the role. 

Thank them for their efforts

Leading a group of students is not easy as there are other responsibilities that teachers juggle. Without them, school fundraising will less likely be possible as they work hand in hand with parents and students. At the end of the day, they are still the ones students turn to for help and their obligations don't end in school. By thanking them, you show them that you appreciate and recognize their efforts. It's more than enough to lessen the burden. Teachers can be a great asset in your fundraising organization, if you know how to bring out the best in them. 

Exploring The Truths And Myths About Fundraising

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Fundraising can be a rewarding experience for everyone who participates in the event. Not only does it promote the value of generosity but it also encourages team work. For those who are new to fundraising, the myths mar the success of the program. On the other hand, embracing fundraising truths help you establish a path to successful fundraising. There are several reasons why fundraising becomes another run-of-the-mill program and one of which is not having the right knowledge about raising funds. If you don't understand how fundraising works, you will be expending your energy on an event that will not yield any positive results. Your supporters, donors and members will feel exhausted trying to make the event work but at the end of the day, you know you have yet to find the missing piece of the puzzle. 

The Basic Truths About Fundraising

Don't just raise money, raise friends.

Fundraising can be somewhat compared to a popularity contest for a good cause. You just can't go around asking for money that will support your cause without reaching out to people. Potential donors will hesitate giving money if they don't know you. Ever wondered why some people find it easy to raise money? The more people you know, the more money you earn. If people don't like you, they will not support your fundraising program. Before you start a fundraising campaign, make sure you show genuine interest in other people. It is easy to raise money when you raise friends. 

Successful fundraising involves hardwork.

You can't just cast a spell and wait for your fundraising to work wonders the next day. If you want to be a fundraiser, you need to get involved with all the hard work. It may look like a simple concept but without execution, your ideas will be futile. There are lots of aspects you need to look into. After planning, you have to execute your concept and assess the outcome. You should be sensitive with your organization's needs. Be keen on details so you will know the things you need to improve in your organization. 

People's support is earned not asked. 

You let your prospects know about your organization's objective and they are quite impressed about it. However, you are still not getting the support you have been expecting? What could have gone wrong? As they say, actions speak louder than words and the same principle applies to fundraising. You have to show your sincerity in helping before you can earn potential supporter's trust. You have to show your consistency in your efforts to make the fundraising organization work. 

Myths About Fundraising Debunked

The process involved in fundraising is unknown. 

Fundraising does have clear and comprehensive steps that allow supporters, fundraising officers, donors and members to stay involved in the program. 

Fundraising requires a proven track record if want to be successful in raising money. 

You are bound to fail in your fundraising campaign if you have this mindset. Even if you are new to fundraising, you can still become successful in your campaign if you are dedicated and committed. 

Only large organizations and corporations can help you raise money. 

Fundraising becomes difficult if you only focus on large corporations. Although quality is more important than quantity, you should also concentrate on small organizations. You can build your reputation from small organizations and work your way up to focusing on larger organizations once you have earned a good reputation. 


How To Make Fundraising Less Boring And More Inspiring

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Some fundraisers can come up with the most brilliant fundraising ideas but often fall short on the creative department. There might be some ideas that are quite inspiring for your donors but when it comes to execution, it is an entirely different story. It is every fundraiser's goal to create an inspiring campaign that makes potential donors deviate from the usual impression. Some donors hesitate in giving their share because they perceive your fundraising campaign as just another scheming tactic in the guise of a fundraising program. If you can break this cliche and create something that is more inspiring than boring, you can sure get an impressive number of donors to sign up for your campaign. 

How to inspire donors to participate in your fundraising campaign?

1. Motivate supporters and learn to inspire others.

Potential donors are inspired to take part in your fundraising program when they can relate to it. If you are starting a fundraising program, make sure that it touches the lives of your potential donors. However, you should not fabricate sob stories just to make your fundraising story inspiring. Make sure everything is based on real-life stories. Find out how you can reach out to your potential donors such as asking feedback from the previous supporters or adding some touching imagery that speaks volumes.

2. Lead and others will follow.

If you are advocating something for a good cause, the biggest challenge you will face is getting potential donors and supporters to believe in your program's mission and vision. It is not going to be easy if you don't walk the talk. When you lead, most of your supporters will not hesitate to follow. It gives them a positive notion that are sincere with your efforts.

3. Be passionate.

For new fundraisers, it is easy to forget about the entire purpose of fundraising event when you have not succeeded the first time. However, when you don't give up even when you have received a series of rejections, your passion can inspire others to do the same. It does take time but when you don't consider giving up as an option, you will sure reap the fruits of your hard work in the end.

4. Don't forget success stories.

For new fundraisers, getting some donors to support the cause is not an easy task. People are skeptic about the success of your campaign and potential donors are in doubt if the money they donated is in good hands. They need proof that your fundraising campaign has yielded positive results and this is where success stories come in. Show them that such campaigns have come a long way. It will sure ignite a spark of hope.

5. Be active in the online community.

Fundraisers who already consider fundraising a walk in the park have some brilliant ideas to share. Don't be afraid to ask them if you need to. You will never know how far these ideas can go when you fuse them into one.

Don't forget to thank your donors for participating and give them updates of the event so they know that the money they have donated was used for a good cause.


6 Tips For Boosting Your Online Fundraising Efforts

puzzle 210788 1280For fundraisers who want to see significant growth in their fundraising efforts, using various social media channels are the way to go. In fact, it is one of the easiest ways to reach out to prospective donors. However, not everyone who uses social media platforms has emerged victorious. Like any other approaches, you need to find an appropriate niche and never ignore best practices. Seems easier said than done? Even if you are starting a fundraising campaign from scratch, you can still make a great difference using some simple yet effective approaches.

1. Create an attention-grabbing website.

If you want to get people to support your fundraising campaign, you need to make them feel your campaign does exist. Sending fundraising letters to prospects without helping them understand the essence of your program will make the entire efforts useless. You should start with creating a responsive website that donors can check out. Use some appealing imagery and consider your website as your campaign’s virtual journal: it should tell a story.

2. Less is more.

You don’t have to smother your website with lavish designs because one thing that really matters to your donors is how you present your objective. Remove any unnecessary features and focus on the essentials. If your website, make your donors click on too many options, they might easily miss out on the real cause of visiting the page in the first place.

3. Add touching imagery.

Compelling images are part of your website’s content. Make sure you bank on great images that are highly related to your website. Avoid too fancy photos that have nothing to do with what your campaign is trying to convey. Get something that is touching and engaging.

4. Make sure it’s mobile-friendly.

Since most websites can be accessed through various mobile devices, you should join the bandwagon so you won’t be left behind. Take advantage of the advances in technology and make sure your website still looks great on mobile devices.

5. Build a brand.

A fundraising program is tantamount to putting up a business. It needs to be branded for people to recognize your mission, vision, purpose and objective. However, it is not easy to build your brand because you need to take a few things into great consideration such as the logo, imagery, name and many others. One mistake and you end up losing your chance of creating a winning fundraising program.

6. Use social proof.

Social proof can be used as an effective weapon in encouraging donors to support the cause. If you supply pictures of the program’s success, your prospects will be convinced that your program can create a positive outcome. Some of the essential information you should include are the amount you raised, your fundraising goal and the number of donors. Using Social Proof is ideal for new fundraisers as it helps build confidence.

Online fundraising is both fun and challenging. If you don’t know where and how to start, you may easily give up at the first sign of difficulty. The Internet can either make or break your plan of promoting success. This is why you need to carefully choose the effective weapon that can help you win your fundraising battles.


6 Questions That Will Help You Get Your Target Donors And Supporters

hands 543593 1280Fundraising is both fulfilling and challenging. It is fulfilling because you get to help your community in raising money for their needs and challenging because you have to define your target donor for the fundraising event to be a success. Even if you have a good objective for your fundraising campaign, it will not be executed properly if you miss out on including one essential element in your program: the donors. Sending fundraising letters is not enough for you to get all your target supporters. You will need to do more than just letting prospects know you are trying to raise money. You have to keep in mind that the only way you will be able to get more donors and supporters is when your prospects are aware of your cause. 

6 Questions That Will Lead You In The Right Direction:

1. What specific actions do you expect from your target audience?

Do you want your prospects to donate money to meet your objectives? Do you want them to get involved in the event and take part in the activities that your program may have in store for them? Regardless of how you can get your target donors to respond to your fundraising campaign, make sure that these goals are realistic. Whether you want them to educate others or volunteer for an event, knowing their desired actions will help you adjust and make the right decision.

2. What groups are most likely to respond to your fundraising campaign?

Determine which demographic groups are going to give you a positive response. The factors that must be taken into consideration include gender, age, income level, education, occupation and location.

3. How does your target audience perceive your campaign?

The factors that should not be overlooked are the personality types, lifestyles, behaviors, attitudes and values of your target audience.

4. Do you see any frustrations or challenges in your target audience?

If you come unprepared for objections, you may consider getting some supporters a big challenge. However, if you know how to handle objections and find out more about your target audience’s concerns and frustrations, you can easily adjust and determine how you can be of help to them.

5. What are the benefits of the fundraising campaign to your target audience?

Determine the factors that will motivate your target audience to support your campaign. Find out how the campaign can benefit them and work your way to fulfilling their needs.

6. Can you easily tell that you choose the right target audience?

You will not only be investing your time in selecting your target audience but your efforts as well. Make sure your target audience understands what your campaign is all about. If they are able to get the message you are trying to convey, you have definitely picked the right audience.

One of the toughest parts of fundraising is trying to define your market. There will be a series of trial and error before you can get a positive response from your target audience. In spite of the challenges you will face, getting donors to support your campaign will make everything worth your efforts.

5 Secrets To Fundraising Success

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Fundraisers who see fundraising beyond asking or raising money will understand its true essence. More likely than not, those who succeed in promoting their fundraising programs have more to offer than just getting people to support the program. Are there really some secret formulas that will help you win the raise for success? There are some elements that fundraisers often overlook and instead of focusing on the campaign’s main objective, they are often sidetracked by the goal of attracting more supporters. Beyond the quest for convincing donors to support a fundraising campaign, there are some factors that determine the success of a fundraising campaign or program.

1. A solid plan.

The decision to start a fundraising program does not take place out of the blue. It is carefully planned. You just don’t get people to help you promote your campaign but you establish trust and lead by example. You have to learn how you can capture your prospects’ attention and build a solid support group. It often starts with searching for individuals with the same interest and goals.

2. Focusing on important things.

Fundraising is really overwhelming and you may end up going into details to let your target audience know what your fundraising is all about. Unfortunately, what appears to be detailed information will only serve as nuisance to your campaign. Do keep in mind that supporters or stake holders don’t have the luxury of time. They need to obtain raw information minus the lengthy introduction.

3. Setting long-term goals.

The biggest mistake that some fundraisers commit is setting goals for a specific period of time. No resolutions are made in case something does not go as planned. As a result, when these goals are not met, frustrations take place and you end up calling it quits. Instead of aiming for fast and immediate results, take it one step at a time. Focus on long term goals and don’t get too fascinated with overnight success because it does not exist.

4. Believing in your organization.

If you don’t believe in your organization, nobody will. Even if you urge your members to support your fundraising program, you will need to lead by example. You will need to believe in your cause because that is the first step to fulfilling your goals. Don’t expect remarkable results if you have doubts in your program’s success. When you know what you are campaigning for and you are passionate about it, your stakeholders and board members will see it.

5. Taking the risk.

People who spearhead a fundraising campaign are bold and unafraid to take the risk. You have to understand how you can make a huge difference with your simple approaches. There may be times when you will be faced with a lot of challenges but they are all part of the process. Make sure you understand your organisation’s key objectives. You can also get someone to help you with familiarizing key metrics.

Being a fundraiser is indeed very fulfilling. It gives you the opportunity to help and to make a big difference. Success will be within your reach if you keep all these elements in mind.

How To Ensure Fundraising Success Through Social Media Engagement?

ipad 527611 1280Aside from sending letters to prospective donors, another way you can increase the number of supporters is by means of maximizing social media engagement. These days, many people are relying heavily on various social media platforms to obtain the information they need and these platforms have millions of subscribers or members, it will be easier for you to reach out to prospects. However, you need to use the right approach so you can get remarkable results. You may be using social media for your fundraising campaign but if it is not updated, the effort will be useless.

Improve Your Marketing Efforts Through Social Media:

1. Create a plan.

Social media is pretty much the same as traditional channels. You need to start with a plan so your fundraising tasks are carried out based on your expectations. The rule of thumb for utilizing social media is consistency. Make sure you post status updates regularly and your members are aware of your cause. If there are upcoming activities, your prospects must be informed about them.

2. Choose a platform you can effectively use for your campaign.

There lots of platforms for you to choose from but not all of them can be useful for your target supporter. When selecting platforms, see to it that you choose the type of platform that gives you the ability to reach out to your prospective donors.

3. Create achievable and realistic goals.

If you are new to using social media for your fundraising campaign, don’t expect big results because it will only breed frustrations. For instance, if you have set up a Facebook fan page, don’t immediate expect to get thousands of followers in a week. Don’t forget to measure your progress and there are several ways you can do so such as the ‘total reach’, ‘likes’ and many others.

4. Schedule posts and other updates.

Fundraising entails a lot of responsibilities and social media engagement is just a fraction of your tasks. You can manage your social media accounts by creating a schedule but you need to see to it that you stick to these schedules.

Elements Of An Engaging Fan Page

• Inspiring stories.

When it comes to social media, telling stories that create emotional reactions is a good way to capture your prospects’ attention. When supporters feel they can relate to your organization, helping will become a rewarding feeling for them. Enhance your stories with relevant photos so it will have stronger impact on your followers.

• Engaging content.

Give your supporters something to look forward to everyday. Share fundraising insights regularly and provide updates on the latest events. When your audience is involved, it is easy to grab their attention and capture their interest.

• Winning cover photo.

A picture tells a story minus the words. If prospects stumble upon your page and they see a great cover photo, they will sure check out what your page can offer.

• Responsive page.

You may be constantly sharing informative and engaging content, but there is no point doing so if you are not going to respond to members’ comments. Make your page interactive by liking or responding to comments.
The fundraising letter says a lot on your program’s objective. This is why you need to be keen on details and make an effort to ensure that the letter is interesting to your prospective donors. If you are new to sending a fundraising letter, take your time because a winning letter can go a long way in making your campaign a huge success.

5 Tips For Creating A Winning Fundraising Letter

thank you 515514 1280Once you come up with some interesting fundraising ideas, the next step you need to take is to reach out to your prospective donors or supporters. There are various approaches you can use to spread the word and one of which is sending prospects a fundraising letter. However, if the letter is far from engaging, the prospects will less likely to read it. The letters is as equally important as formulating some fundraising ideas. Although it is easier said than done, an outline of what your fundraising should look like will get you in the right direction.

Tips for making your fundraising letter more interesting to read:

1. Create a compelling headline.

The headline creates a huge impact on your readers. This is why it is crucial for every fundraiser to bank on a compelling headline. It should be able grab their attention and lead them to reading the rest of the text. The headline can be compared to an advertisement and if it looks interesting, people will sure continue to read the paragraph to get more information.

2. Write an engaging first line.

While headlines don’t necessarily apply to all fundraising letters, especially if you want it formal, you can also use bolded first line. When the first few lines are bolded, you are encouraging people to read the text. You should also come up with a compelling text because bolded letters are not enough to get prospects to read your letter. Make sure the first line is suitable for the prospects you are trying to target.

3. Use images.

Pictures make letters more interesting especially if they are related to the things you wish to convey to your readers. Choosing the right images can be tricky but you need to make sure that it captures your prospects’ attention.

4. Tell a story.

It’s a great idea to use headlines but you can also double its impact to your prospects if your headlines tell a story. It should be a summary of your fundraising campaign’s objective. When the headlines highlight your purpose for sending a letter and it is interesting enough to read, your prospects will not hesitate to read more. The story should provide prospects a highlight of your campaign’s cause.

5. Thank donors in advance.

The closing must also have a great impact on your prospects. Even if you have not confirmed their commitment to supporting your campaign, it is still imperative that you thank them in advance. This is a subtle way of giving them a hint that you trust them in doing the right thing. Aside from thanking them in advance, you can also try using colors in your letterhead if your budget allows it.

Participating in a fundraising event is indeed a rewarding experience. It gives you an opportunity to help an organization in your own ways. With the help of an effective fundraising letter, you will be able to let potential donors know about your cause. There is a great difference if you keep your letter personalized. Not only does it send the message to the appropriate recipient but it also adds a personal touch. 

Three Essential Skills Kids Develop From Fundraising

boys 286245 1280When organizing a school fundraising event, people often put more focus on its benefits to the school being supported but there is one component of fundraising that has not been looked into and these are the students. While it is every fundraiser’s challenge to get all students involved in this campaign or program, there is one essential thing that fundraiser should highlight: skill development. The first thing that surely comes to mind when talking about fundraising is finding ways to raise money over a period of time. If students are going to put their heart into fundraising, they will sure develop great skills in the long run:

• Learning Skills

Fundraising, if not taken seriously can be undervalued, but if the students are passionate about reaching their fundraising goals, they are most likely to create an opportunity to learn in a fun way.

During meetings, fundraisers discuss about techniques to raise money effectively, and this is a great avenue for kids to share their own ideas without knowing that they are already reinforcing math skills into the fundraising event. With this, kids will learn to interpret sales figures. Aside from developing their math skills, fundraising can also help kids communicate effectively through spelling, writing and other tasks which are language-oriented. In fact, if fundraisers are going to pair student with teachers for writing support or thank-you notes, they will be able to hone their writing skills in no time.

• People Skills

Fundraising requires kids to interact with potential donors and fellow members. They may not be aware that they are already developing one skill they can use in the future especially when it comes to searching for a job or marketing their business. This skill is known as people skills. With their ability to interact socially, they will be able to set goals effortlessly and make decisions.

Kids also develop positivity through fundraising because joining friendly competitions help them learn that it is not always about winning but having an enjoyable experience. Once they develop a positive attitude, they will never be afraid to face the challenges that come their way.

• Customer Service Skills

Fundraising may appear to be a simple campaign for raising money, but if it is not done right, your chances at succeeding are going to be nebulous. Kids have so much to learn from fundraising and developing their customer service skills is no exception. With this skill, they will learn that making an eye contact, smiling and using direct speech can create a huge impact on their chances of making the fundraising program a great success. This skill can be used in their future endeavors such as joining academic competitions or student government. Although most parents don’t approve of kids going door to door, they can still practice their customer service skills with extended family and friends.

School fundraisers are making a conscious effort to set daily goals and it is not always about raising money. These goals may also involve developing a positive attitude, working as a team, maintaining a friendly competition and acquiring resiliency. With simple steps that fundraisers take, children can bring out their true potential.

6 Tips For Nurturing A Happy Fundraiser

crayon 215873 1280Taking a job as a fundraiser is indeed a unique profession but in order to fulfill this role successfully, you need to love what you are doing. Some people find it easy to fall in love with this job especially if it is something they are passionate about. However, fundraisers are bound to fail if they consider their job a stressful obligation.

Is there really a secret to nurturing happy fundraisers? Surprisingly, a fundraiser who are more likely to succeed in their role don’t just do their job, they do it passionately.

Tips for developing your fundraisers’ passion for their job:

1. Motivate them to find their passion.

Regardless of the reason a person considers taking a job as a fundraiser, there must be something about fundraising that provides them excitement or pokes their interest. When you help them find the aspect of fundraising that will give them a greater source of energy, the drive to help will come naturally.

2. Show genuine support.

While everyone can fulfill the role of a leader, not everyone can succeed in managing a team. For you to have happy fundraisers, it is necessary that you lead by example. When your team sees that you are taking risks and you don’t let your ego get in the way, they will also do their part in making the organization a success without even teaching them. Their values as a fundraiser will be shaped based on what they see in you.

3. Share your realistic goals and expectations with them.

Putting pressure on fundraisers to double their net income without necessarily telling them the reasons for doing so will only breed frustration. They will be left with too many questions as to why they are making an effort to raise funds even when they are clueless about your goal. However, if you manage their expectations and set realistic goals, they will be able to have an idea how all of these goals can be achieved with team effort.

4. Set a goal or vision that will promote unity.

Getting your team to participate in a fundraising event takes time. This is why you need to make sure they are aligned on a shared vision. Guide them on the proper way to achieve these goals and teach them how they should handle change that may take place such as the conflict of interest, new management or competing priorities.

5. Accept mistakes and learn from them.

Keep in mind that fundraising is not an overnight success. It becomes successful through a series of trial and error. When you embrace and share mistakes, your fundraiser will feel comfortable telling you about their concerns. You can raise winners from fundraisers who accept failures and learn from them.

6. Teach them to enjoy.

It is indeed true that the road to fundraising success is never easy but you can always make the experience rewarding for your fundraisers. Share great moments together and encourage them to participate by finding what they love. Soon they will realize that doing good at fundraising is no longer an obligation but a habit.


5 Mistakes That Sports Club Fundraising Should Avoid

football 566030 1280Sports club fundraisers are facing a huge responsibility and getting supporters for their program is just a tip of the iceberg. However, there are fundraisers that seem to consider fundraising a walk in the park. Is there really a secret formula to a winning sports club fundraising event? For starters, there will be a series of challenges that will make fundraising success elusive. It usually starts with getting the right supporters for your program. Before you get some supporters, you may want to look into these common mistakes that fundraisers make so you can create an effective fundraising campaign:

1. Failure to establish long-term relationships with stakeholders and board members.

Ever heard of emergency fundraising? While every fundraiser aims for a sense of urgency, keeping a strong organization should involve working together as a team. When calling members for meetings, don’t let your conversation revolve around money or the methods to use for raising money. It should be focused on your fundraising campaign’s core values and mission statement.

Discuss how the community can benefit from the event. If you are going to put pressure on your members to raise money over a short period of time, your campaign is bound to fail because you are not giving your members a pleasant fundraising experience.

2. Focusing more on quantity rather than quality.

When asking members to get some valuable contacts, make sure you provide them one task at a time. If they make too many calls and only get little contributions from prospects, you may have to change the way things work. Analyze which part of the job you need your members the most. When you make the most out of their skills and talent at the right time, you have nothing to lose and more to gain.

3. Relying heavily on cold calls.

Sending members out on cold calls will only increase the likelihood of failure and rejection. Instead of encouraging them to complete the task, you are discouraging them especially if they have already been rejected so many times.

Make the task more fun for them so they will have a pleasant experience to treasure the next time you organize another sports club fundraising event. Send them out on calls that will give them an opportunity to get to know your organization’s views and mission. Once your members have already developed their confidence, you can give them more formal solicitation calls for your sports club.

4. Giving prospects an impression that you are only “asking for money”.

Unfortunately, members who have not thoroughly understood what fundraising is all about will most likely confuse it for merely asking for money. This is why friendship is not built especially when they are unclear with the organization’s goal. Your role is to help your members understand the importance of fundraising not only to help your sports club but also to establish long term friendship.

Stop focusing on the act of soliciting. Instead, get members to focus on the bigger picture, which is the value of sharing and interacting with like-minded individuals. You should also teach them to find ways to express their gratitude to the donors who made the event possible. More often than not, this is the fundraising cycle usually missed by members.

5. Lack of preparation.

It is never easy to raise money for a sports club. You can face a series of challenges and giving up seems like the easiest way out. When your organization lacks structure and proper training, the event will be a complete failure. You need to keep in mind that your members still need proper training for them to understand the philosophy of fundraising.

If you don’t set clear goals and you fail to create a systematic organizational structure, you will sure find it hard to get some committed members. Whether your goal for raising money is to buy new sports equipment or to send off players to an event, you need to be very specific with your goals so your members are aware of their roles.


3 Tips For Increasing Parent Involvement In School Fundraising

school 649384 1280Getting parents involved in fundraising programs is a challenge for most school fundraisers. Aside from teachers and students, the parents are also considered a crucial component of the fundraising event’s success. Schools should give parents every good reason to participate in the fundraising activity, but this is easier said than done. If you want to get more parents involved, these tips will serve as your guide:

1. Spread the word.

When parents are informed about the school’s intention of organizing a fundraising event and the impact of their contribution on the success of the event, they will sure think about joining in the event. Avoid focusing on fundraising. Instead, highlight your objective for organizing the event. Aside from keeping parents posted through bulletins and flyers, your school can also add a personal touch by sending out communication using letters or emails.

The essential information you should include in the parent letter are the selling dates, type of fundraiser, goals, mission statement, pick-up or distribution dates and contact information of point person. Make sure your letter sounds enthusiastic and engaging so parents will be more interested in knowing what the school fundraiser can offer.

2. Give parents an easy task.

Sometimes, parents are reluctant to get involved in fundraising activities because they think it will take a large chunk of their time. However, when you keep things simple, you are more likely to reduce their usual excuses of not joining. Make volunteering meeting fun for them and be creative with the posting of information. As much as possible, you should repeat the information and vary your communication. Some of the effective forms of communication include emails, posters, message boards and flyers. You can also post updates on your community website because in case they miss out on reading your emails, they still have other options to obtain information about the event.

3. Make parents part of your team.

Parents should know the reasons for organizing the event. If they don’t know your purpose, you may have a hard time motivating parents to volunteer in the event. If you are clear and everyone in your school is involved including the principal and teachers, parents will be encouraged to join the fundraising event as well. During meetings, ask them to share their ideas and creative inputs. This is a way to show them that you do appreciate their involvement.

Ways parents can help in the fundraising event:

• Help teachers and students decorate the classroom for the event.

• Tutor or mentor students.

• Monitor lunchroom or playground,

• Organize workshops for students,

• Prepare letters and campaigns.

• Become one of the judges at a science fair.

• Assist kids with special needs.

• Prepare foods for the fundraising event.

How to confirm parents’ commitment?

Ask parents how much time they want to dedicate for volunteering.
Parents don’t have unlimited time to give their full attention to the fundraising event. They also have other things to attend to. If you want their commitment, you should start by asking the amount of time they are willing to share for the event. This way, you will know the specific task you are going to assign them.

Students are more motivated to participate in the event when their parents are also involved. Start small. It can go a long way once you are consistent with your efforts.

8 Key Steps To Successful Fundraising: Step 8 Of 8

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Step 8: Start Your Fundraising Campaign

I. Raising money is the final and most important step. Although you can almost reach the finish line, you cannot conclude your fundraising campaign without checking the essentials. The budget is going to be very important for raising money. Before you proceed, make sure you determine the amount being taken from your budget from these following fundraising methods:

1. Fees
Earned through registrations and renewal of memberships.

2. In-kind contributions
Donations other than cash are still counted as contributions and should be part of the budget.

3. Memorials
Tributes and other annual events which are good avenues for raising funds.

4. Special events
Donors can also contribute during special events such as your organization’s kick-off party or grand launching of its new program.

5. Money earned from selling products and services
Fundraising organizations also sell merchandize for a good cause and the money earned from selling these products and services are also part of your budget.

6. Planned giving
For existing members, they will be tasked to make a contribution every month and the monthly donations will be used for improving your programs.

7. Memberships
Membership fees for new and existing members.

8. Grants
These grants can either be intended for a specific program or for general purposes.

9. Corporations
Contributions coming from corporate donors.

10. Telemarketing
Donations obtained through telemarketing.

II. With this exercise, you will know where your budget is mainly taken from. If you only have one source of income, you are most likely to fail when it comes to organizing your program because there are no other sources. However, if you have another source of income, you can plan out everything without worrying about your budget. It is encouraged that organizations should remain flexible and should not focus on a single fundraising program.

III. It is also necessary that you rate each method so you will know which of them is considered effective means of raising money and which ones are not. When you provide ratings for each method, you gain better understanding of the processes that work.

IV. Improve methods that are not working by means of creating another strategic plan. Ensuring that everyone supports your program is going to be a tough one, but if you have a type approach that works with other programs, you should take it from there. Analyze what really went wrong and why you are only gaining a few supporters from a specific method. It may not work the first time, but with constant efforts, you will see positive results.

V. Answer these questions:

1. Have you ensured that you are clear with your goals when your organization attempted to raise money?

2. Have you followed best practices such as distributing newsletters and other descriptive materials so your potential donors will know what you are aiming for?

3. Do you find it easy to reach out to donors when raising money?

4. What are the challenges you encountered?

VI. By answering these questions, you will know the factors that affected the success and failure of your fundraising campaign. You just need to re-assess everything and use the most effective approach.

This step can help you focus on your strong points so you can raise money effectively.


8 Key Steps To Successful Fundraising: Step 7 Of 8

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Step 7:Prepare Your Promotional And Descriptive Materials

I. Have you gathered any of the following materials?

1. Newsletter
This is highly important because it helps your key audiences and stakeholders know what your organization is all about and the services it offers. Newsletters must be distributed regularly because this is a powerful medium in increasing your organization’s visibility. Once the audiences are already aware of your organization’s purpose, it will not be difficult for you to start a fundraising program.

2. Press Releases
This is a good starting point for fledgling organizations because this medium gives your target audience an ample time to explore everything that your organization encompasses. If they are already aware of the things to expect from your organization, you can be sure that you are going to get positive results in return.

3. Direct Mail Letters
Your intentions are best stated through direct mail letters. It should be short but informative so your potential donors and stakeholders will not have a hard time trying to figure out your organization’s purpose.

4. Event Invitations
If you are organizing a fundraising event, preparing event invitations for your potential donors can make a huge difference when it comes to increasing your organization’s exposure. Aside from the fact that you are giving your prospects an overview of your organization’s primary services, you are also giving them a great chance to know your strengths as an organization.

5. Brochure About Your Organization
Another effective approach to use so you can promote your organization is by distributing brochures. It is a fantastic form of increasing your organization’s visibility and describing what it has to offer. They can get essential information from your brochure.

6. Promotional Video
Videos are also very helpful when it comes to providing your prospects more information about your organization. When you are producing videos for your organization, make sure they are not lengthy. A two-minute video will definitely suffice especially if it has all the information that the potential donors need to obtain.

7. Annual Report
The report should include a financial statement, the events that your organization have participated, the number of participants and many others. This report helps you keep track of your organization’s progress in gaining more supporters and improving its profile.

8. Public Service Announcements
Aside from invitations and press releases, you can also make your supporters and target audiences aware of your activities through announcements. It needs to be detailed and informative as it is also going to be your avenue for sharing your mission to your target audience.

II. These materials are essential for promoting your organization. If you still haven’t gathered them, you need to do so because they have a serious impact on your organization. Aside from helping you stay in touch with your target audience, you are also giving them a great opportunity to be part of it. These materials will also help you connect with your key audiences.

Once you have gathered your descriptive materials, you should take time to distribute them. You won’t believe how easy it is to increase your supporters using these materials.


8 Key Steps To Successful Fundraising: Step 6 Of 8

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Step 6: Increase Your Organization’s Exposure

I. These following questions can help you determine your organization’s level of visibility in the community:

1. Can you clearly tell if the community you are serving is aware of your organization’s purpose?

2. Do you know the exact percentage of the community that has an idea of your objective?

3. Is the media aware of what your organization does?

4. Has your organization been active in creating press releases to raise awareness?

5. Have you invited members of the media to attend a fundraising event?

6. Is your target geographic area well informed whenever you organize an activity or event?

II. The next step you are going to take will depend on the outcome of your answers to these six questions. For instance if a large percentage of the community is greatly aware of your organization’s mission, then it means that your level of visibility and exposure is at par. It shows that the programs and services match your organization. However, if the answers deviate from what you wish to achieve, you may need to check some areas that need improvement.

1. Create a promotional material that will greatly describe your organization’s purpose. It should be clear with its goal and your main objective must be highlighted. You should also come up with a catchy campaign slogan that summarizes your organization’s mission.

2. Use all platforms that will help you increase your level of visibility. Have a list of media representatives and send them press releases on a regular basis so they stay updated of the things happening in your organization.

3. Your press release must be interesting and riveting for your target audience to check it. In creating press release, you can tell the story behind putting your organization, your aspirations and the group’s common goal.

4. When it comes to visibility, participating in TV auctions will most likely increase it. With your organization’s frequent involvement, you can also improve its profile.

5. Distributing newsletters is also a great way to communicate with your key audience. The only reason behind your low level of exposure is because your key audiences know nothing about your organization. However, if you provide them important and essential information, not only will you poke their interest but you will also gain more supporters to materialize your plans for the organization.

6. Put a creative task force that will be in charge for promoting your organization in a creative way. The people you will appoint for the task must have creative inputs and for you to put all of your ideas together, you should plan a regular meeting.

7. Fuse marketing, advertising, fundraising and volunteer activities into one. These are going to create a positive impact on your organization’s exposure to its key audiences. Make sure you keep these approaches in check and find a way to fix minor problems before you proceed to the next approach.

This step can help your build your organization’s reputation to potential stakeholders and donors. As a result, the goal of raising funds is going to be achievable.


8 Key Steps To Successful Fundraising: Step 5 Of 8

Step 5: Assess The Services That Your Program Has To Offer

1. What is the main objective of your program?yes 593833 1280
The services that your organization offers will reflect on its main purpose or objective. Setting an objective will help you stay in the right direction and if something is not working, you can just go back from where you have started and re-assess things. With this, you can avoid costly mistakes before you go any further.

2. Is there part of your program you want to expand or improve?
If some of the services do not match your program’s objective, you need to create a strategic plan to improve existing systems. It is necessary that you answer this question truthfully or you won’t get to the bottom of the issue.

3. Have you identified your target audience?
This should include your geographical range and the type of people you wish to attract. You can’t move on to the next step without properly identifying the group of people you wish to be part of your program. Your target audience will be your basis for selecting the right fundraiser.

4. Do you know how to measure the progress or success of your program? Do you have the right tools and systems for monitoring your program?
You won’t know when something is not working if you can’t measure your program’s success. You need some reliable tools and systems so you can stay on track. With these systems, you can address problems before it gets worse. In case you don’t have the right tools to promote a smooth-sailing process, you need to get these essential tools because they are going to be a huge help to make your program work as planned.

5. What are the approaches and techniques you consider effective in maintaining the program within your organization? Do you provide ample training so all group members are familiar with the ins and outs of the fundraising campaign? Do you provide software or additional training materials so members can bring out true potential?
The internal processes are vital to your organization and behind these processes are strategies that are put together by all the members of your organization. In this question, you need to highlight the process that makes the organization work effectively.

6. Are your key constituents fully aware of your organization’s program and goals? Have they identified its strengths and weaknesses?
Your constituents must also be fully aware of your organization’s main goal. If they know that some programs deviate from your organization’s objective, corrective actions can be done before you proceed with the additional steps.

7. Are there additional programs you wish to include in your organization? Do you have the resources to do this?
Once you have answered question #4, you will be able to determine if there is a need for additional programs. If you answered ‘yes’ to this question, you need to find out how you can obtain new programs for your organization to improve. If resources are scarce, think how you can expand them.

8. Does your new program match your mission?
While adding new programs can help you improve your organization, it is still imperative that the new program coincides with your mission or you will have to re-do everything.

Evaluating your organization’s services will help you come up with an effective approach. Your key constituents and group members will also be more confident to put their trust in your organization as you are keen on highlighting its strengths and identifying its weaknesses.

8 Key Steps To Successful Fundraising: Step 4 Of 8

Step 4: Identify Your Organization’s Strengths and Weaknessesopposites 489521 1280

Your members are the heart and soul of your organization and for a fundraising campaign to be effective, you must determine their strengths and weaknesses so you will know how each member can contribute their ideas.

1. Do you know your member’s special skills that you think may be helpful to the organization? Can you easily identify their strengths that will make them an asset to the organization? How can you turn your member’s weaknesses into strength?

Your members have the potential to be the cornerstone of your organization if you know them. You cannot breach success if you know nothing about your members. It will be difficult to connect with them if you do not know where to take the first step. Once you have identified their strengths and weaknesses, you can start planning things out. Find out how you can turn weaknesses into strengths. More often than not, some members only need to be motivated for these weaknesses to turn into strengths.

2. Are your members committed to your organization?

Even when the organization has clear set of goals, it will remain unrecognized if the members are not committed. Your members must be committed to the organization so your plans will be well-executed.

3. Have you determined your members’ attitude towards the organization?

When your members are happy and dedicated, it will surely reflect on how they provide services. It is a major strength of organizations if their members have eagerness to participate in its event and activities.

4. Are your systems up-to-date so you can reach out to potential donors easily and keep your members informed of the latest news in your organization?

Gone are the days when organizations dish out information to the members through weekly or monthly meetings. In this modern day and age, you can help your members stay updated of the organization’s progress by means of using some advanced tools and systems. When it comes to reaching out to prospective donors, you can also use the modern advancements in technology such as sending emails. However, you need to keep in mind that you have to keep your resource available and updated so you can regularly monitor your organization’s progress.

5. Are you ready to face problems that may arise within the organization? Do you have a strategic plan in case you are faced with a series of challenges?

Your organizations will stand strong if you have prepared a strategic plan especially when there are problems within the organization. If you don’t have any solid plan yet, you need to appoint someone to formulate an effective plan.

6. Does your heart belong to the organization? Do you have passion and commitment to provide ways of improving the organization?

Your members may be the cornerstone of your organization, but you are the one who will set the pace and tone. You are also the person that your members are looking up to so you need to be a hundred percent committed. If your members see your determination and energy, they will surely be motivated to follow in your footsteps.

This step will help you share your members’ strengths to prospective donors.
Since you already know your organization’s weaknesses, find ways to keep them motivated. 

8 Key Steps To Successful Fundraising: Step 3 Of 8

Step 3. Learn More About Your Key Stakeholdershands 423794 1280

1. It is not enough that you know the strengths and weaknesses of the group because aside from the people within your organization, you should also reach out to people who will also serve as an instrument of your organization’s success. They are often referred to as clients, constituents, donors, supporters, volunteers and funders. They are considered the pillar of your organization. Without whom, your goals won't be achieved and your plans for the organization will not be executed.

• Provide key stakeholders with an overview of your organization including its purpose and goals.
• Bank on a good promotional material not only to raise awareness but also to let stakeholders know that you are serious about organizing a fundraising event.
• Share your views with the donors or clients and the role they are going to play to make the event effective.

2. Conduct a survey to stakeholders so you will determine the things you should improve in your organization and the ones you should maintain. These following survey questions are going to help you get all the relevant information:

• What do you think is the primary purpose of the organization?
More likely than not, a stakeholder who has not been updated of your organization’s mission and vision statement won’t have an idea what you are aiming for. However, if your foundation is organized, the stakeholder is aware that your foundation is not just asking money, but raising cash for a good purpose.

• Are there problems within the organization that may deter its success?
It is every stakeholder’s right to choose an organization which they feel is clear with its purpose. This is why asking them about the challenges they may have observed in your organization is one way to nip problems in the bud.

• Do you have suggestions for the improvement of the organization?
Your stakeholder’s opinion matters because if they do not see that you are sticking with your organizational goals, they will see no point of supporting your organization. With this question, you will be able to determine the things that need improvement.

• How do you compare the organization with others providing similar services?
Your organization should have a deeper sense of perspective so it can stand out from other organizations with similar services. When you ask this question to stake holders, you can easily identify the reasons your organization is worthy of their support.

3. Once you have determined the hits and misses of your organization, you need find out how you can improve it. When stakeholders are aware of your conscious efforts to improve your group, they will not hesitate to continue their support.

After you obtain insightful ideas from your stakeholders, you will know how you can improve your organization so you can retain existing supporters and attract new ones. Every organization strives on achieving one goal and the key stakeholders play a crucial role in its success. This is why, you need to take good care them by ensuring that they see some significant improvement in your organization.