Rules for Successful Fundraising
Being a leader of a fundraising organisation can be demanding as you have to make sure that your members are taught the golden rules for successful fundraising. If volunteers or supporters are not 100% committed, it will be difficult for you to execute your plan. Fundraising success requires hardwork not only from members, but also from leaders. Here are 5 golden rules of successful fundraising:
Build Relationships with Your Donors
Donors should not be perceived as someone who makes a donation. They play an important role in making sure that fundraising goals will be accomplished at a given time. Once donors make a commitment to donate money, it is also your obligation to keep in touch with them so you will know how they are doing. They are not only the person who makes a donation as they also contribute to the success of the fundraising organisation.
Educate donors about the cause they are supporting
Donors decide to leave if they do not know where their money is going. It is important to fundraising leaders to let donors know about the impact they make on your organisation. By showing the results, giving updates and sending stories provide donors an opportunity to know your organisations well. It only shows them that you are eager to give them results they are looking for.
Allow donors to make a difference
Not everyone can give their loyalty to your organisation unless they know the role they play. Donors find it useless to support your organisation if they do not find personal fulfillment. It is important that you a creative way to keep donors interested. As you welcome them, you will also have to find other ways to make every moment as compelling as possible.
Donors feel they are deceived when they do not hear from you after you receive their donation. Dishonesty can lead to doubt and when donors find no reason to stay, it will not be difficult for them to decide to leave your organisation. Trust and transparency are two of the most important ingredients in building trust.
Your organisation may say the right words or even tell donors about their importance, but this will not matter if you do not have not prepared any concrete steps to prove that you can walk the talk. Show donors that you truly care. Outline principles of your service and discuss them with members and donors.