Although not everyone has the ability to take full advantage of digital technology, there are ways we can minimise its effectiveness by following some simple steps. Online fundraising is considered as an effective way of gaining more donors. All it takes is for everyone to know how to raise prospects’ brand awareness using online fundraising.

1. Create a donation page

Donors are more likely to give a second donation if you are using a branded page. A branded page serves as your online identity that lets your donors know what you do and how you are helping others through your fundraising campaign. The World Wide Web is full of complexities, but once you know how to take full advantage of it, you will not only improve your online presence but gain traction as well.

2. Start an email fundraising campaign

Email marketing helps you gain additional donors. This becomes an effective marketing weapon if you take the time to gather your supporters’ email addresses. Knowing that what you are doing is something they can all relate to will have a strong appeal and impact. Send emails to provide updates, tell your fundraising story or even give your audience an idea of your mission and vision.

3. Convert social followers into donors

With the advent of social media, it seems easy to reach out to prospects especially when you know that your social followers are interested in what you do. Why not seize the opportunity to turn your followers into donors? This can be done in many ways such as sharing your donation link in social media posts or including a call to action in your posts. Not only do millennial donors prefer giving by social media but Gen Xers and Baby Boomers as well.

4. Place a donate button on your website

Each visitor is a potential donor. Another way you can use online fundraising to gain donors is by placing a donate button on your website. It should be placed somewhere visible to your audience or prospects. You can also link the donate button to a donation page so it will be easier for them to donate on the spot. Give them an option to donate on mobile or desktop. You can also use a widget where donors can conveniently give directly without leaving your page.

Online fundraising is an easier way to reach more donors. For every page visitor, there is a great possibility that you can convert them into long-term donors by giving them the information they need about your organisation. Once they are aware of your mission and vision, it will not be difficult for them to decide whether to give or leave.