Fundraising Plan in 9 Steps
A fundraising plan is always a challenge. It requires patience, persistence, optimism, and arduous work. You must look for people who share your vision and contribute well.
The success of your fundraiser is in the planning. You and your team should be focused because the goal is to raise the money you need for your cause. Because of this, you need to consider the following fundraising plan success factors:
1. The purpose of the fundraising event
Take a moment to decide the purpose of your event. It is common to have several goals. Once you determine the purpose or purposes of your event, the rest of the details are easier to formulate.
2. The money
Since it is a fundraising event, you should set a certain net amount you want to raise. The net amount is the money left after the deduction of all the necessary expenses. Everything in your event should be dedicated to raising money so that by its end, you have the money you want for your cause.
3. The event’s budget
This is a vital factor in planning your fundraiser. You should also think about setting aside a budget for unforeseen costs during the event. Keep your net fundraising goal in mind as you formulate your budget.
4. The target
You must also decide who is invited to participate in your upcoming event. Is it an event for students, parents, local community?
5. The event’s set-up
This is an area that involves the venue, the food, the entertainment,and the sequence of events that will transpire during the event.
6. The marketing strategy
Like any other new event or product, your fundraiser should reach its target audience. Through clever marketing, you have the opportunity to convince people that your event and your cause are worth their money and time. In spreading the word, use social media, emails, a fundraising network and word of mouth.
7. The sales strategy
You should have a process for accepting donations. Online fundraising is critical to the success of many fundraising events for accepting donations online. Don’t forget to assign someone who will organise information, both incoming and outgoing.
8. The practice run
Make sure that everyone is there when your team gives out the assignments ahead of time. Once each person knows what to do, you should give the flow of the event. If your event is large, you should have a practice run of everything to make certain that everything happens accordingly. Don’t forget to prepare for unexpected emergencies.
9. The clean up and expression of gratitude
It is always important to say “Thank you” to those who helped put together your fundraising event. Thank you notes mean a lot to those who were involved in the event, even if the task was very small. Donors appreciate this gesture. If they are happy after your event, you could ask them for help again on your next fundraiser.
The given fundraising plan success factors have always been helpful in organising school fundraisers. Even if everything seems tedious, do your best to engage with your participants and guests.
Enjoy the event. At the same time, use your social media accounts to promote and share the fun. The true success of your fundraiser is in the cooperation of everyone involved and in the proper execution of your fundraising plan.