Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

5 Essential Rules Of Keeping And Thanking Donors

5 Essential Rules Of Keeping And Thanking Donors

Donors decide to stop supporting an organisation because of the way they were treated. Due to lack of recognition, trust and transparency, it is hard for donors to keep on supporting organisation that does not even acknowledge their efforts and impact on the campaign. Good manners are important in fundraising. Showing a sense of gratitude to donors will not only keep them happy, but also retain them. There are five vital rules to thanking and keeping your donors. 

1. Get to know your donors

Are you the type of leader who only knows your donors just because they make a donation? Have you asked them why they have decided to support your campaign? Making an extra effort to know your donor goes a long way. It helps you to find out how you can establish long-term relationships with them so they will continue to support your cause. Knowing the details of your donors means that you know more than just their names or the amount they donated. You are also interested in building positive relationship with them. 

2. Never get tired of thanking your donors

It is definitely challenging to retain donors when they are no longer happy with your organisation. If they feel unappreciated and neglected, there is no point in staying. Always make it a habit to thank your donors and there should be no exceptions. For every effort they give, you should be aware of it. You can send them 'thank you' letters so they will know you have acknowledged their support. When sending 'thank you' letters, be sure to check their names if they are spelled correctly. 

3. Give donors credit

Your annual report, events and even website can be a perfect avenue for recognising your donor's interest to reach out. Never miss out on mentioning them in every opportunity you can grab as this practice pleases them. 

4. Make everything personal

You may have numerous donors, but a canned response will create a negative impact on them. Whether you are sending letters or invitations, be sure to personalise it. Address them by their first name and not merely as 'donors'. Doing so will give them the impression that you do not really know them personally. 

5. Connect with donors' emotion

Every organisation has a great story to tell that create a powerful impact on donors. This is why stories are often used to capture donors' interest. When writing a fundraising story, make it inspiring by focusing on your donor's emotion. Take photos because even pictures are worth a thousand words. 

3 Techniques For A Successful Fundraising

3 Techniques For A Successful Fundraising

Fundraising success requires hard work, commitment and dedication. Sadly, not everyone has the drive to stay in the game especially if are challenges ahead of them. There are three techniques you can employ to ensure a successful fundraising campaign.

1. Personalise your fundraising strategy

Fundraising does not necessarily mean that one size fits all. Every strategy must be tailored to the needs of your organisation. One thing that convinces donors to make a commitment is when they realise that your organisation has a unique cause. Something that is out of the ordinary. Personalising your strategies means that your mission must be aligned to the values of your organisation. Be sure that everyone participates so you can ensure success. Each member must know the value of their participation and it should not just be for the sake of compliance. Educating your members how important their participation is will also double their effort and commitment. 

2.Create and share fundraising pages

No matter how creative and brilliant your campaign is, missing out on spreading the word will not get you the supporters you need. Take advantage of social media so your organisation can gain traction. Reaching the wider public will enable you to get more donors, volunteers and supporters. Be as interactive as possible and update your page regularly so your supporters will know what your organisation has been up to. Your fundraising campaign should not be centered on raising money only. It should also involve cultivating positive relationship, teamwork and commitment. 

3. Encourage members

It is hard to start a campaign when you do not get enough support from your members. Lead by example because once donors see that your willingness to help, they will also make an effort to donate. You are also removing the barrier if you make the initial donation. Sure there will be challenges along the way, but this is not a good reason to give up as you are half way through crossing the finish line. 

Your volunteers, supporters and donors play an important role in ensuring the success of your fundraising campaign. Make sure you nurture them and always go the extra mile so they do not lose their drive and motivation to help. 

What Motivates A Donor To Give?

What Motivates A Donor To Give?

Every seasoned fundraising leader knows that attracting donors is not an easy job. It involves a lot of hard work and dedication so you will be able to win a potential donor. However, the idea of attracting donors is easier said than done because each donor has different personality. One would certainly agree that you will need to optimise your strategies so you can get more donors to support your cause. It is important to identify the motivating factors that drive donors to donate. 

Donors make a donation if there is emotional connection

Fundraising stories have an impact on potential donors. Poignant stories influence donors so they will be inspired to donate especially when stories are weaved in such a way that will connect to donors emotionally. It is not easy to create an interesting story that donors can identify themselves with. If you are on a mission to present your organisation in such a way that will poke your donor's interest, make sure you create a compelling story. You can also share someone else's inspiring story so long as you ask for their permission. 

Donors commit when they know about your cause

Using social media to increase awareness is an effective strategy because most people have now turned to the internet for information. Use technology to your advantage by reaching out to your prospective donors with the use of Facebook, Twitter and other social networking sites. Ask for your donor's time so you can educate them about your organisation and your campaign. 

Donors who feel sympathy are more likely to donate

You can get your audience to donate if they feel more sympathy. When a donor finds similarity in others, positive feelings increase. One of the reasons people donate is when their contribution makes a huge difference. If their donation does not create an impact on the situation they will never feel that they have an important role to play. 

Donors choose to donate when you are closer to your fundraising goal

Donors also want to be part of a winning team. This is why if you are closer to your goal and donors see that you are likely to reach it, people are willing to go the extra mile to help you accomplish the goal. Let your donors know how closer you are to your goal so you will gain momentum and inspire others to participate. When donors realise that they are a valuable part of helping you cross the finish line, it will not be long before you inspire others. 

How To Increase Student Participation In Fundraising?

How To Increase Student Participation In Fundraising?

When organising school fundraising, students are going to play an important role in the success of the organisation. Inspite of not being as powerful as adults, students still have the power to connect with the target audience because they are also influential. Students have major social network presence, which can help your organisation disseminate the campaign across the campus. It is important to keep students motivated by engaging them in things that will help them acquire skills and learn naturally. 

You can engage students by doing the following:

1. Make learning more meaningful

Students are less likely to support your organisation unless they find it meaningful. If it is not worth their time, it will be difficult for you to reach out to them. You need to know what students care about. This way, you will have an idea how you can best engage them. You will also have to find out if they have joined any fundraising initiatives in the past. If there are students who have already joined sports programs, you can also incorporate some athletic elements to make the event more interesting for them. 

2. Establish collaborative leader-student relationships

Encouraging collaboration is also one way to keep students motivated. In order to achieve a common goal, students must also gain a deeper understanding why these goals must be met. You have to dedicate time so students can learn how to behave and communicate together. Collaboration is encouraged this way. 

3. Build positive relationships

Teachers have the biggest influence on student achievement in the classroom. If you want to foster a sense of purpose, belonging and connection, you can assign a teacher to spearhead the campaign. While it is a good idea to allow independence so students can learn on their own, they also need guidance to keep the team moving. Their progress must also be monitored and if there are challenges along the way, the leaders must also address these. 

4. Promote natural learning

Student engagement continues if there is still an urge to understand and learn. Keep them focused on the goal and purpose of the organisation. It will also be a good idea if you try to connect them to people they are impacting. It will help them realise that they are indeed helping a community. Connecting them with people that benefit from their effort will inspire motivation and let them know that their efforts are not wasted. 

3 Steps To Ensuring Commitment From Your Board

3 Steps To Ensuring Commitment From Your Board

A board member plays an important role in your organisation as they are responsible for proposing an event that will be crucial to the success of your campaign. Ample preparation must be kept in mind to ensure that the event will go as planned. However, if your board lacks commitment, there is a slim chance that you will get the result you are looking for. Special fundraising events are not only intended to raise money as it is also a chance for you to get clients, thank your current donors, build membership and even introduce prospective donors to your campaign. There are three ways you can get your board to commit to your fundraising event. 

1. Ask each board member of their commitment

It is easy for board members to say they are fully committed, but after the meeting, most of them become uncertain. Instead of assigning everyone to sell tickets or fundraising items, ask each of them for a specific commitment. Ask them what they can contribute to the organisation to ensure its success. There are board members who are good at process management and there are those who have a knack organising the event. It is important to know what your board members are good at so you get them involved in a task they want to participate in.

2. Debrief

Preparation does not only start from the beginning of the event, but also towards the end. Ask your members how much time it took them to accomplish their goals. Get to know the things they could have improved and find out if there are things that might have been done differently. Their expectations must also be set that fundraising is not just about raising money but also raising friends.This way, you will have a list of notable names who can be your likely candidate for next year's fundraising event. 

3. Set expectations

Your staff must also know what to expect from the event. Since they are going to be an important part of it, their expectations regarding participation must be properly set. They should also be made aware that participation is still part of their work as a board member.  

It is also worth-noting that special fundraising events are time consuming. They require sufficient preparation so things go as planned. If you cannot get board members to commit to the event, the idea of organising an event can be exhausting and frustration. Be sure to have enough donors and volunteers for the event. People must also be close to your mission to ensure commitment.

Do You Take Care Of Your Volunteers?

Do You Take Care Of Your Volunteers?

Fundraising provides fun and rewarding experience. You also owe the success of your campaign to the people who undyingly support your cause-these are your donors, supporters and volunteers. When there is little time, but so much work to do, volunteers make it easier for you to carry out the day to day task. However, there are some instances when volunteers also feel the stress of trying to accomplish your goals. Without recognition, it is easy for volunteers to leave as they do not have good reasons to stay to begin with. If you want your relationship with your volunteers to prosper and last, here are some things to keep in mind: 

1. Provide substantial training

Volunteers may already be passionate about what they are doing, but this does not mean they already know the ins and outs of fundraising. You still need to lead them in the right direction by showing them the steps and letting them practice. It will also be helpful if you allow them to ask questions. When you have happier volunteers, you will also have higher revenues. 

2. Provide the right materials and support

Aside from training, volunteers also need materials and support to ensure success. They should have printed copies of training materials and sufficient supply of items needed for fundraising such as donor envelopes, order forms, annual reports, brochures and many others. There should also be a support readily available when they need assistance. 

3. Be open to new ideas

Volunteers must also be encouraged to make use of their creativity by sharing their ideas. While you may have some policies and protocols in place, this does not mean that you should be rigid all the time. Volunteers also need some opportunities to grow so they can excel at what they are doing. 

4. Track progress

Encouragement is important to your team of volunteers. Tracking their progress involves monitoring people who are working and contributing to the success of the organisation. If you happen to notice that some are no longer motivated to keep going, you should help them regain their confidence. If something is stopping them from doing their best, schedule a coaching session so you will be able to find out what really is wrong. 

5. Thank your volunteers

The entire process of fundraising can be tiring and tedious. Volunteers deserve recognition because of their efforts to make the event possible. Never forget to praise and thank your volunteers. They will surely appreciate this one simple gesture. 

Get Creative With Raising Money In Three Ways

Get Creative With Raising Money In Three Ways

If you are new in the fundraising game, asking for donations may be the most challenging tasks you need to complete. The first thing that comes to mind when it comes to asking for donations is to send fundraising letters. However, with the advent of social media, fundraising organisations can now get more creative with asking for donations. Even if your fundraising organisation has been around for years, you can still employ new fundraising strategies and ideas that will help you raise money creatively. 

1. Raise money via text message

These days, using your mobile phone is the most convenient way to do your transactions. It is fast, easy and hassle-free. Online transactions are done within seconds. This is why asking for donations via text message is one way you can reach out to potential donors. Since most people cannot leave without their mobile phones,  raising money via text message enables your donors to make quick donations even using their computer. If you have regular fundraising efforts, you can also consider text-to-give fundraising campaigns as a supplement to your regular campaign. 

2. Raise money on social media

Social networking kids are used to be meant for people who want to connect with friends and loved ones. However, its versatility has proven that users of all ages can do more than just posting, liking or sharing pages and posts. Many organisations are now using social media channels such as Facebook to update and engage followers. When using social media channels for raising money, you should not only update your online donation page when you are asking money. It should also provide your followers updates on what your organisations have been doing. A donation page on your Facebook page is also one way you can encourage donations on social media. It is also one way to gain more followers and a way to give donors ways to share donation with their friends and relatives. 

3. Raise money at your fundraising events

You can also encourage your supporters to donate at your fundraising events. This is the great opportunity to interact with members of your organisation. It is also a great opportunity for everyone to get to know each other. It is also a perfect opportunity for you to raise extra money. You can also generate more funds if you are going to raise money at your fundraising events. There should be a designated table where people can make donations. You can do a little research on how you can get more creative on raising money.

4 Reasons You Are Not Getting Enough Donations

4 Reasons You Are Not Getting Enough Donations

The most exciting part about sending fundraising letters is discovering the number of willing donors who would like to support a good cause. Opening your e-mail brings excitement like a child to a new toy. However, an empty inbox can burst your bubble: what could have gone wrong? 

There are many reasons potential donors have doubts in your organisation. While they intend to support it, you are missing out on providing enough information that will help them get to know your mission and vision. If you are getting more rejections than acceptance from potential donors, there might be good reasons for it. 

1. You do not personalise your fundraising letter. 

You can call everyone friend, supporter or donor, but what prospects really need is a more personal approach. The first thing that comes to mind when donors receive canned fundraising letter is that you have randomly selected them to make a donation. You really do not know their giving personality and the reason they want to support a cause. Why would they give something when you will forget about them in the end? Personalising your fundraising letter creates an impact on your readers. It gives them an idea that you have done your research and you do not just know them by their names. 

2. You focus too much on your organisation. 

Your donors are supposed to be your fundraising letter's theme. It should not merely focus on your organisation because with the proliferation of social media, for sure, they already know about your organisation. The donors should be the hero of the story. They should know how their support can impact the success of your organisation. If donors know they matter, it will not take so much time for them to open the e-mail you sent. 

3. Your letter is not visually oriented. 

Pictures are worth a thousand words. Send meaningful pictures to potential donors and you will be surprised by the overwhelming response. Picture quality matters because blurry black and white photos make the story less striking to donors. Make sure you are not sending stock photos as this will defeat the purpose of touching the lives of your donors. 

4. You are sending multiple copies to the same address. 

Isn't it annoying when you are flooded with e-mails? Donors hate it when you send multiple copies of the same letter to them. You need to watch out for duplicate copies because it sends a message to donors that you do not know who they are and sending fundraising letters are based on random selection. 

5 Steps To Taking Good Care Of Your Donors

5 Steps To Taking Good Care Of Your Donors

Donors are one of the key people of fundraising organisations. They are not just meant to donate but also to provide other support such as volunteering in fundraising jobs. There are five steps to nurturing your donors: 

1. Build rapport

It is not enough that you know your donor's name as you also need to establish a good relationship with them by ensuring you know about their personality and contributing habits. You need to communicate with your donors so you will be fully aware of their concerns. You cannot build a lasting relationship with your donors if you refuse to know them. 

2. Educate

First-time donors need to learn the ropes of raising funds. Donors have misconceptions that you need to clarify so there will no gray areas as you work together. One common misconception they have is that they are only needed when there is a need to raise funds. Donors are not only intended to donate money, but also to do volunteer works. 

3. Help

People who want to support your organisation are also looking for personal fulfillment. As a leader, you need to help these people ignite their passion by helping your cause and providing more creative ways to support a community. 

4. Be Transparent

Honesty in marketing may seem impossible, but trust and transparency go hand in hand. Donors will find it difficult to trust you if you are not transparent. For instance, donors must be informed about the donations they made. Your donors should not feel deceived even if you have been honest most of the time. Examine every aspect of your marketing strategy to find out if there is anything that might jeopardise your integrity. 

5. Respect

Show genuine care and interest to donors. Thank them when they do a great job especially in doing volunteer work. The steps you take should be beyond the words spoken. 

4 Qualities Of A Successful Fundraiser

4 Qualities Of A Successful Fundraiser

Fundraising is a career that requires more than just sales and marketing skills. For the most part, you will be dealing with your organisation and the community. You need to be innovative to continue to inspire people. Many have been interested in entering the profession, but only a few people were able to succeed. There are four qualities you need to focus on if you want to ensure you hire the right person to fulfill your organisation's mission and vision.

1. Good Listening Skills

Good listening skills are as equally important as good communication skills because it helps you to know the donor's concerns that you have to address before additional steps are taken. When you know how to listen, it is easy to spot any problems that may deter you from accomplishing your goals. Your volunteers may be passionate about helping the community, but they too have problems that you need to address. Frustrations take place when these problems are constantly ignored. 

2. Perseverance

If you want to build long term relationships with donors, volunteers and members of your organisation, perseverance is one quality you should possess. This is because you will not always get a 'yes' and rejection may slow you down and even reduce your motivation to keep going. Regardless of the task you want to carry out, you need to be persevered as you are leading a team of people who are also counting on you. You can cultivate perseverance by setting realistic goals that will enable you to measure success. If you feel like giving up, think about your milestones and achievements as they will serve as motivating factors to continue. 

3. Passionate

Volunteering, writing fundraising letters and making sure that there is enough support for the organisation are just some of the tasks you need to fulfill on a regular basis. These jobs can be overwhelming especially when the event is fast approaching. You need to be passionate so you will not only complete the job but also make sure they exceed expectations. At times, you may feel worn out, bored or frustrated, but your passion will remind you to move on. 

4. Ability to motivate

Successful fundraising will also be dependent on how leaders motivate volunteers, staff and donors. Motivation does not necessarily mean persuading your donors to give money or to do something they do not want to do. Motivating people means bringing out the best in them , ensuring they enjoy what they are doing. 

How To Increase Parents Involvement In School Fundraising?

How To Increase Parents Involvement In School Fundraising?

Parents play an important role in school fundraising. However, it is always a challenge to get them involved. This is because of many factors that may keep them from being motivated. Motivation is essential to fundraising because it is only then that parents will be able to dedicate themselves to sharing their creative ideas, experiences and capabilities. When it comes to increasing parents involvement, things are always easier said than done. There are three steps to getting parents' commitment. 

1. Let parents know about the school fundraising event in advance. 

Parents may possibly miss news about your fundraising event if you inform them a week before the event. You can avoid frustration by spreading the word early. This way, busy parents will have time to assess schedules and determine what they can do to help. You can also use a vast range of communication methods to have a broader reach. You can send emails directly to parents or give volunteer sign-up sheets to students.

2. Reach out to parents who have history of volunteering.

Another way you can make the most out of school fundraising is to reach out to parents who are actively involved in school. However, you should not also overlook parents who do not have experience volunteer as they too can also become the best potential volunteers. There are parents who might hesitate to volunteer so make sure you know the reason behind the reluctance. Some common reasons may be the lack of transportation, busy schedules and many more. 

It is also necessary to make sure that volunteering does not sound like an obligation to parents especially if they are full-time employee. They also have plenty of things to attend to. Educate parents and make fundraising fun for them. 

3. Tailor volunteering tasks.

The tasks involved in fundraising may be overwhelming to parents. It is important to tailor tasks to parents' specific talents. You will know what their interests are by asking them to fill out surveys or questionnaires. You can also ask them about the type of volunteer duty they wish to carry out. Some parents love to keep things organised, while others also like to get creative. 

These simple steps can also make parents realise the benefits of participating in fundraising campaign. They will be more motivated if they see that the money raised has been used to fund school improvements. It is also a great idea to provide updates to parents by inviting them to like your page on Facebook and other social media channels. 

Why Cookie Dough Fundraiser Is So Popular?

Why Cookie Dough Fundraiser Is So Popular?

Aside from sports events, school fundraising becomes even more exciting if you have a cookie dough fundraiser on your list. Aside from the fact that it is easy to prepare, it is also to sell as it comes with different toppings and flavors. For kids, it is an appealing fundraiser and with every bite-sized goodness is bite-sized success. If you are health conscious, you can also choose the healthy versions of the cookies. You will know what the cookies are made of as the ingredients, nutritional value and other essential food information can be found on the label. 

On the business side, cookie dough fundraiser is a great treat because of the high profit margins. This is one of the reasons this type of fundraiser continues to be popular. Since it pleases your taste buds, you will be able to make money quickly. The best thing about this fundraiser is that you will be able to get repeat customers. 

For parents, students and teachers, cookie dough fundraiser will make school fundraising more fun and exciting. Buyers can still freeze the tub without worrying about spoiling the dough. The tub has a resealable lid that keeps freshness in. If you are planning to run school fundraising, here are three good reasons you should consider having cookie dough fundraiser. 

Why is cookie dough fundraiser immensely popular in schools? 

1. It is easy to sell.

Kids are usually the ones who love to sink their teeth into sweet treats. This is why if you are planning to run school fundraising, cookie dough is going to be a popular option as both adults and kids love them. Since it has an extended shelf life, you can always place it in your freezer and make some if you are craving for something sweet. 

2. It has higher profit margins.

If you want to enjoy greater incentives, cookie dough fundraiser will make it possible. Aside from the incentives, you will also have larger returns once your fundraising events end. Placing an order is also easy, fast and stress-free. 

3. It is easy to set up. 

Aside from being a tasty fundraising idea, cookie dough fundraiser is also easy to set up. You can run school fundraising program as many times as you can with cookie dough fundraiser. Teachers, parents and students can help set it up even if you are not yet a fundraising expert. You can spread the word on social media to gain more customers. 

5 Steps To Running Successful School Fundraising

5 Steps To Running Successful School Fundraising

School fundraising creates a rewarding experience because it provides a chance for everyone to meet other parents and get kids to be involved in fun activities that instill values. Fundraising also teaches parents to utilise their business skills. Although it is an extremely rewarding activity, it still has its challenges, but do not let the challenges stop you from having successful school fundraising. There are five steps to achieving your goals even with a small team of volunteers. 

1. Plan, plan, plan

The planning stage is the first and most important step to running school fundraising. It saves time and energy because it enables you to track the direction that your organisation takes. Planning helps you delegate difficult and challenging task to the most qualified member of your organisation. When you plan, be sure to consider all the possibilities and take your resources into great consideration. Your resources will include funds and volunteers. 

2. Set goals

Once you put a strategic plan in place, the next step you need to take is to set your goals. If you aim to raise funds to purchase additional computers for the school, you should not only focus on raising enough money but also on getting willing volunteers to take part in accomplishing your goals. 

3. Communicate expectations 

The whole community needs to be involved in your school fundraising event. Make sure you employ techniques that will make it easier for them to achieve the goals you set. Do not forget to communicate expectations and it should be as specific as possible. If you expect a group to reach a specific target, they need to be informed about this. Motivate students and parents by praising them for their contribution to your organisation. 

4. Promote

Let everyone in your community know you are running school fundraising. Spread the word by passing out fliers and hanging up posters. You can even go the extra mile by publishing the event on the local paper. Take advantage of technology by building email lists. Create a social media page where you can engage with people by posting updates and pictures. 

5. Thank everyone

One of the reasons volunteers and donors never return is when organisations fail to recognise their efforts. Regardless of outcome of the event, your supporters have made a great contribution to make the event possible. They deserve a big pat on the back for a job well done. Doing a proper wrap-up of the event involves thanking the people who have participated in any possible way.

3 Signs You Are Running A Successful Fundraising Campaign

3 Signs You Are Running A Successful Fundraising Campaign

It is every organisation's goal to run a successful fundraising campaign because it is a sign that efforts and dedication have paid off. Perhaps the most obvious indicator that your organisation has succeeded in its fundraising efforts is when you have accomplished your goals. However, there are signs which may not be visible, but you can easily tell that the campaign has fostered values when your members are looking forward to the next fundraising event. Beyond heaps of donors, thousands of cash and a plethora of inquiries, there are 3 signs that indicate you are indeed running a successful fundraising campaign. 

1. Donors are asking about the next fundraising event. 

You do not win donors just by telling them you want to help others. They have received stories which do not demonstrate genuine interest to help. This is why writing fundraising letters is challenging because you need to make it more personalised to connect with donors. A fundraising campaign that has continuously touched the lives of your donors creates a great impact on their loyalty. Donors are regular consumers endorsing their favorite brand. You will not see them use the product if they do not believe in it. If your organisation has left a positive impression, you do not have to keep on begging for their support. A satisfied donor will even be the first to approach you when you are organising your next fundraising event. 

2. Everyone participates even in meetings. 

The most challenging part of running a fundraising organisation is getting everyone to participate in achieving the organisation's goals. From development directors to donors, everyone is expected to participate. However, when motivation is slowly wearing off, convincing your team to participate will be a difficult task. A team that has witnessed the success of your campaign will feel inspired and eager to find out what is in store for them. There will be plans a couple of months in advance to ensure that the next event will be as successful as the previous one. You will no longer have to keep on nudging your members awake to keep them motivate. 

3. You gain more followers.

Another indicator that your organisation is on the right track is when you are gaining more followers on your social media pages. These days, potential donors, volunteers and supporters will not follow an organisation if they do not see tangible proof of its success. Having a successful fundraising event means that you are effective in implementing strategies and setting goals. 

4 Red Flags To Eliminate From Your Organisation

4 Red Flags To Eliminate From Your Organisation

Fundraising requires team effort. It is not just about the board members, donors or volunteers. Everyone should have an active participation to make the event successful. However, there are times when things do not go as planned. This happens when board members no longer attend meetings or when the donors are no longer updated with what is happening in the organisation. 

More often than not, the smallest details ignored by members of your organisation can create a serious impact on the success of your campaign if they are left unresolved. There are five red flags you should heed as they are often the reasons behind fundraising organisation's failure:

Board members lose the drive to help with fundraising.

1. It is important for board members to give something especially when organising a big fundraising event. Board members do not necessarily need to give people money. Giving or helping others mean they should dedicate an extra time to be involved in the fundraising process. This way, they will be able to steward and cultivate donors. Although it can be challenging to most board members, you can crate engaging opportunities once board members are involved. 

2. Being desperate to receive money. 

Every organisation should have money to fund their campaign especially if it is for a good cause. However, if you need money to make payroll, that is a different story. You need to have funds for the needs of your organisation. It should be separated from the needs of your campaign.  

3. Not showing concern about your donors. 

Donors are supposed to be cultivated to retain them. There are cases when organisations are not giving importance to long-term donor relationships. Even if you do not have an event, it does not necessarily you no longer need your donors. They can still do a volunteer work, which can reduce the your load and get things done quickly. 

4. Development directors are no longer attending meetings. 

A development directors is responsible for providing advice and recommendations. When directors know the challenges that the member faces, it will be much easier for them to devise a development strategy that will work for everyone. Directors who are always missing out on attending meetings has the tendency to overlook problems. These issues would have been prevented had the director been more attentive to the members' concerns. 

5 Questions To Consider When Running A Cookie Dough Fundraiser

5 Questions To Consider When Running A Cookie Dough Fundraiser

A fundraiser that has to do with food will definitely be appealing to volunteers, donors, members and prospects. Many organisations have been considering running a cookie dough fundraiser because it generates profit and does not take so much time to prepare. In spite of being promising, this fundraiser is still not immune to failures especially if the organisation has not made ample preparation. Before you get excited about the idea of running a cookie dough fundraiser, you need to ask a few questions to your supporters so you will know the direction your organisation will take. 

1. Do you have a correct price point? 

The cost of cookie dough varies depending on the company you are working with. Before you commit to buying a fundraiser, make sure you shop around so you can find the best deal. Take note of the shipping cost, profit margin and cookie dough cost per tub. 

2. Are there any organisations selling cooking dough?

Without a doubt, cookie is a popular fundraiser. However, its popularity can also be a deterrent to achieving the result you are looking for. This is because there might be other organisations running the same fundraiser. Before you decide to run a cookie dough fundraiser, make sure other local organisations are not doing the same thing. Selling your product can be a bit of challenge if other organisations are also offering it. 

3. Is your cookie dough packed with nutrition?

Cookie dough owes its popularity to its taste, but organisations must keep in mind that its taste is not enough to attract buyers. You should also choose a cookie dough that does not only bank on taste but on nutrition as well. You may have members who are trying to be health conscious and a sugar-laded cookie dough might not appeal to them. 

4. Are your volunteers willing to sell and distribute cookie dough?

It is not enough that you have a popular fundraiser as you also need to make sure that your volunteers are willing to go the extra mile to sell or distribute cookie dough. This fundraiser relies heavily on the size of your organisation. If more volunteers are participating, you will be able to sell your product successfully. 

5. What are your payment terms and methods?

It is often recommended for most fundraisers to collect money upfront before placing the order. Provide options to customers that will enable them to pay with checks, cash and even online using their credit card. They should also be made aware that online payment requires a small fee for the transaction. 

6 Tips For Making Your Next School Fundraiser Run Smoothly

6 Tips For Making Your Next School Fundraiser Run Smoothly

When organising your next school fundraiser, it is important to keep in mind that everyone should be involved. There is no such thing as small or big tasks because everyone who participates contributes to the success of the campaign. There are different roles and responsibilities when running your fundraiser. These tips will help you ensure your next school fundraiser will run more smoothly.

1. Recruit more volunteers

A school fundraiser will be more successful if you let your community know you are in need of compassionate individuals who are willing to participate in your event. Use all of your resources to reach out to people. Use your website, newsletters and even word of mouth to increase your recruitment efforts.

2. Get your website involved in your communication goals

The most challenging part of recruiting volunteers is ensuring that your communication channels are open. Do not just on emails when searching for volunteers because there are other means you can look for potential supporters. Use your website to communicate with contributors and sponsors.

3. Create a solid fundraising strategy

Your previous fundraising campaign will serve as your guide to knowing which strategies did and did not work. Finding areas you need to improve and knowing your strengths can definitely make a difference. If you know your strengths and weaknesses, you will know what strategy to retain and to get rid of.

4. Put new people

Move your fundraiser forward by putting new people. You can do this ahead of time and make sure that they have a good track record. You should also provide proper training to ensure great performance.

5. Define roles of people in your organisation

It is also essential for your team member to know the roles they should play. These roles may vary from person to person. Think about their skill and availability when defining their roles.

6. Set realistic goals

Not setting realistic goals is one reason your fundraising event is doomed to fail. While it can be overwhelming to try new approaches that will enable you to improve your fundraising campaign, it is still important to take baby steps. It is important to break the goals down by creating a sub-group. You will need to set expectations and tell the consequences for participating and not following through. Volunteers should know the importance of the roles they play and the rewards ahead. Setting unrealistic goals might intimidate your volunteers and run the risk of falling short of your expectations.

Are Your Volunteers Taking On Too Much?

Are Your Volunteers Taking On Too Much?

Behind the success of a fundraising event is a passionate volunteer willing to go the extra mile to accomplish goals. These volunteers will take on all kinds of duties, believing they provide a valuable asset to your campaign. However, this initiative can do more harm than good. If you see a volunteer taking on too much, prevention is necessary.

Discuss fundraising plan with volunteers

A fundraising plan helps you determine the direction you will be taking while preparing for the next fundraising event. All aspects of your fundraiser must be properly discussed with your volunteers so they will have a visual guideline. When they are more focused on the task on hand, it will be possible to accomplish goals and meet objectives without running the risk of overworking. Start by going over your plan. This way, you will be provided with insight why your fundraising campaign did not work. More often than not, this happens when volunteers are over-participating.

Explain the negative implication of taking on too much by using examples

There are other fundraisers who have already experienced taking on too much. If this occurs, it is important to do your research so you can cite some examples. You can also find a volunteer from another campaign who will serve as a perfect example to the negative side of taking on too much. Allow your team to ask questions and give the individual a chance to share how their health and the campaign has been affected by doing too much. When you give real-life examples, you will be able to get a point across.

Share scientific studies of the downside of doing too much

Aside from the fact that taking on too much can have a negative impact on your fundraising campaign, it can also have a deleterious effect on your health. When volunteers do not focus on the long-term effects of doing too much especially when faced with a difficult situation, they will be easily disappointed by inconveniences coming their way. Instead of rising up to the challenge, volunteers will give up or look for a way out.

Volunteers must also be made aware of the negative health consequences of doing too much. It can be used as a scare tactic to make volunteers realise that they are already pushing themselves too hard. You can also hold regular meditation classes as a way of slowing everyone down. As your fundraising event approaches, everyone may feel overwhelmed by the pressure, but it is also important to relax.

Is Your Fundraising Website Effective?

Is Your Fundraising Website Effective?

Digitalisation has provided many ways to connect with new and existing donors such as using the social media and creating a website to give donors another convenient option to make a donation or to know more about your fundraising campaign. However, it is not enough that you have a website as you also have to make sure that it is effective and responsive. There are some elements that you should include to ensure that your visitors will have a pleasant user experience. 

1. Information

A website provides you a chance to provide ample information about your campaign or your organisation. You win donors by building trust and this starts with clearly articulating what you need. If your donor can connect with your organisation emotionally, it will be easy for you to engage them in meaningful conversation. Your website is also a perfect place for information gathering. Your website enables you to collect email address and other essential information that will help you get in touch with prospects.

2. Offline Options

There are donors who prefer to give by post or by phone. Do not have limited options because not everyone appreciates making a donation via your website. Offer means to donate or register.

3. Tools To Promote Or Build Relationship

The social media will play a role in engaging with your donors. Link your social media pages to your homepage. These pages will be instrumental to keep your donors engaged as they will be updated of the events in store for them.

4. Ease of Use

When users visit your website, they should instantly know your purpose. Aside from getting the essential information, you should also provide clarity and ease of use by adding a "donate now" button. It is also necessary to minimise the number of pages and steps to make it easy for your donors to sign up. Supporters or donors appreciate it if you offer a convenient registration process. Sparing them the headache and frustration of going through too many steps.

It is also important to be innovative because technology changes rapidly and you need to continue to keep up with all the changes taking place. Do not be afraid to be more creative so you can offer more interesting activities and event to your supporters. Content is essential to a fundraising website. Let donors or supporters know what else you can offer after the event. Keep in mind that your relationship with your donors do not end after they make a donation. In fact, it is just the beginning.

3 Ways You Can Reinvent Your Fundraising Strategy

3 Ways You Can Reinvent Your Fundraising Strategy

How many great opportunities have you missed because of ineffective fundraising strategies? How many donors have turned you down because you failed to cultivate them? Fundraising may seem like a simple endeavor that involves accomplishing goals and raising money, but if the strategy is not suitable to your organisation,  you will find it difficult to retain donors and raise funds. If 2016 was not a great year for your fundraising campaign, now is the time to use a different approach. 

1. Give importance to impact

These days, it is not enough that you tell donors about your mission as they also want to know where their donation goes. Donors are hesitant to donate if they are unsure how the money is used. It is necessary for organisation to capture donors' attention. This is a great start for breaking barriers and establishing deeper connections with donors. When you are transparent to donors, they can easily put their trust in you. 

2. Retain donors by exceeding expectations

Your retention rate says a lot about how you take care of your donors. There are many ways a donor is cultivated and one of which is communicating with them so you will know their concerns. When these concerns are properly addressed, it will be easier to devise strategies tailored to your donors' need. Your relationship with your donor do not end after making a donation. In fact, this step is merely a gateway to establishing more meaningful relationships with donors. One-time donors can turn into a long-term volunteer or supporter. 

3. Make websites more responsive

It can be challenging for most donors to visit a website that do not provide regular updates and has low level of security. Donors also feel frustrated when websites are not mobile-friendly. In the age of rapidly changing technology, it is necessary to pay close attention to digital transformation. Responsive donation forms and websites have a significant impact on your conversion rate. Your organisation should find innovative ways to keep up with technology so you can serve your donors better as they are one of the valuable assets of your organisation. 

Fundraising success does not happen overnight. You need to take baby steps until you climb the ladder of success. Many people will play an important role in your goal of soaring high. When an approach does not work, it is essential to find other means to improve strategies. Listen to donors as they are considered to be the lifeblood of your organisation.