Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Get Creative With Raising Money In Three Ways

Get Creative With Raising Money In Three Ways

If you are new in the fundraising game, asking for donations may be the most challenging tasks you need to complete. The first thing that comes to mind when it comes to asking for donations is to send fundraising letters. However, with the advent of social media, fundraising organisations can now get more creative with asking for donations. Even if your fundraising organisation has been around for years, you can still employ new fundraising strategies and ideas that will help you raise money creatively. 

1. Raise money via text message

These days, using your mobile phone is the most convenient way to do your transactions. It is fast, easy and hassle-free. Online transactions are done within seconds. This is why asking for donations via text message is one way you can reach out to potential donors. Since most people cannot leave without their mobile phones,  raising money via text message enables your donors to make quick donations even using their computer. If you have regular fundraising efforts, you can also consider text-to-give fundraising campaigns as a supplement to your regular campaign. 

2. Raise money on social media

Social networking kids are used to be meant for people who want to connect with friends and loved ones. However, its versatility has proven that users of all ages can do more than just posting, liking or sharing pages and posts. Many organisations are now using social media channels such as Facebook to update and engage followers. When using social media channels for raising money, you should not only update your online donation page when you are asking money. It should also provide your followers updates on what your organisations have been doing. A donation page on your Facebook page is also one way you can encourage donations on social media. It is also one way to gain more followers and a way to give donors ways to share donation with their friends and relatives. 

3. Raise money at your fundraising events

You can also encourage your supporters to donate at your fundraising events. This is the great opportunity to interact with members of your organisation. It is also a great opportunity for everyone to get to know each other. It is also a perfect opportunity for you to raise extra money. You can also generate more funds if you are going to raise money at your fundraising events. There should be a designated table where people can make donations. You can do a little research on how you can get more creative on raising money.

4 Reasons You Are Not Getting Enough Donations

4 Reasons You Are Not Getting Enough Donations

The most exciting part about sending fundraising letters is discovering the number of willing donors who would like to support a good cause. Opening your e-mail brings excitement like a child to a new toy. However, an empty inbox can burst your bubble: what could have gone wrong? 

There are many reasons potential donors have doubts in your organisation. While they intend to support it, you are missing out on providing enough information that will help them get to know your mission and vision. If you are getting more rejections than acceptance from potential donors, there might be good reasons for it. 

1. You do not personalise your fundraising letter. 

You can call everyone friend, supporter or donor, but what prospects really need is a more personal approach. The first thing that comes to mind when donors receive canned fundraising letter is that you have randomly selected them to make a donation. You really do not know their giving personality and the reason they want to support a cause. Why would they give something when you will forget about them in the end? Personalising your fundraising letter creates an impact on your readers. It gives them an idea that you have done your research and you do not just know them by their names. 

2. You focus too much on your organisation. 

Your donors are supposed to be your fundraising letter's theme. It should not merely focus on your organisation because with the proliferation of social media, for sure, they already know about your organisation. The donors should be the hero of the story. They should know how their support can impact the success of your organisation. If donors know they matter, it will not take so much time for them to open the e-mail you sent. 

3. Your letter is not visually oriented. 

Pictures are worth a thousand words. Send meaningful pictures to potential donors and you will be surprised by the overwhelming response. Picture quality matters because blurry black and white photos make the story less striking to donors. Make sure you are not sending stock photos as this will defeat the purpose of touching the lives of your donors. 

4. You are sending multiple copies to the same address. 

Isn't it annoying when you are flooded with e-mails? Donors hate it when you send multiple copies of the same letter to them. You need to watch out for duplicate copies because it sends a message to donors that you do not know who they are and sending fundraising letters are based on random selection. 

5 Steps To Taking Good Care Of Your Donors

5 Steps To Taking Good Care Of Your Donors

Donors are one of the key people of fundraising organisations. They are not just meant to donate but also to provide other support such as volunteering in fundraising jobs. There are five steps to nurturing your donors: 

1. Build rapport

It is not enough that you know your donor's name as you also need to establish a good relationship with them by ensuring you know about their personality and contributing habits. You need to communicate with your donors so you will be fully aware of their concerns. You cannot build a lasting relationship with your donors if you refuse to know them. 

2. Educate

First-time donors need to learn the ropes of raising funds. Donors have misconceptions that you need to clarify so there will no gray areas as you work together. One common misconception they have is that they are only needed when there is a need to raise funds. Donors are not only intended to donate money, but also to do volunteer works. 

3. Help

People who want to support your organisation are also looking for personal fulfillment. As a leader, you need to help these people ignite their passion by helping your cause and providing more creative ways to support a community. 

4. Be Transparent

Honesty in marketing may seem impossible, but trust and transparency go hand in hand. Donors will find it difficult to trust you if you are not transparent. For instance, donors must be informed about the donations they made. Your donors should not feel deceived even if you have been honest most of the time. Examine every aspect of your marketing strategy to find out if there is anything that might jeopardise your integrity. 

5. Respect

Show genuine care and interest to donors. Thank them when they do a great job especially in doing volunteer work. The steps you take should be beyond the words spoken. 

4 Qualities Of A Successful Fundraiser

4 Qualities Of A Successful Fundraiser

Fundraising is a career that requires more than just sales and marketing skills. For the most part, you will be dealing with your organisation and the community. You need to be innovative to continue to inspire people. Many have been interested in entering the profession, but only a few people were able to succeed. There are four qualities you need to focus on if you want to ensure you hire the right person to fulfill your organisation's mission and vision.

1. Good Listening Skills

Good listening skills are as equally important as good communication skills because it helps you to know the donor's concerns that you have to address before additional steps are taken. When you know how to listen, it is easy to spot any problems that may deter you from accomplishing your goals. Your volunteers may be passionate about helping the community, but they too have problems that you need to address. Frustrations take place when these problems are constantly ignored. 

2. Perseverance

If you want to build long term relationships with donors, volunteers and members of your organisation, perseverance is one quality you should possess. This is because you will not always get a 'yes' and rejection may slow you down and even reduce your motivation to keep going. Regardless of the task you want to carry out, you need to be persevered as you are leading a team of people who are also counting on you. You can cultivate perseverance by setting realistic goals that will enable you to measure success. If you feel like giving up, think about your milestones and achievements as they will serve as motivating factors to continue. 

3. Passionate

Volunteering, writing fundraising letters and making sure that there is enough support for the organisation are just some of the tasks you need to fulfill on a regular basis. These jobs can be overwhelming especially when the event is fast approaching. You need to be passionate so you will not only complete the job but also make sure they exceed expectations. At times, you may feel worn out, bored or frustrated, but your passion will remind you to move on. 

4. Ability to motivate

Successful fundraising will also be dependent on how leaders motivate volunteers, staff and donors. Motivation does not necessarily mean persuading your donors to give money or to do something they do not want to do. Motivating people means bringing out the best in them , ensuring they enjoy what they are doing. 

How To Increase Parents Involvement In School Fundraising?

How To Increase Parents Involvement In School Fundraising?

Parents play an important role in school fundraising. However, it is always a challenge to get them involved. This is because of many factors that may keep them from being motivated. Motivation is essential to fundraising because it is only then that parents will be able to dedicate themselves to sharing their creative ideas, experiences and capabilities. When it comes to increasing parents involvement, things are always easier said than done. There are three steps to getting parents' commitment. 

1. Let parents know about the school fundraising event in advance. 

Parents may possibly miss news about your fundraising event if you inform them a week before the event. You can avoid frustration by spreading the word early. This way, busy parents will have time to assess schedules and determine what they can do to help. You can also use a vast range of communication methods to have a broader reach. You can send emails directly to parents or give volunteer sign-up sheets to students.

2. Reach out to parents who have history of volunteering.

Another way you can make the most out of school fundraising is to reach out to parents who are actively involved in school. However, you should not also overlook parents who do not have experience volunteer as they too can also become the best potential volunteers. There are parents who might hesitate to volunteer so make sure you know the reason behind the reluctance. Some common reasons may be the lack of transportation, busy schedules and many more. 

It is also necessary to make sure that volunteering does not sound like an obligation to parents especially if they are full-time employee. They also have plenty of things to attend to. Educate parents and make fundraising fun for them. 

3. Tailor volunteering tasks.

The tasks involved in fundraising may be overwhelming to parents. It is important to tailor tasks to parents' specific talents. You will know what their interests are by asking them to fill out surveys or questionnaires. You can also ask them about the type of volunteer duty they wish to carry out. Some parents love to keep things organised, while others also like to get creative. 

These simple steps can also make parents realise the benefits of participating in fundraising campaign. They will be more motivated if they see that the money raised has been used to fund school improvements. It is also a great idea to provide updates to parents by inviting them to like your page on Facebook and other social media channels. 

Why Cookie Dough Fundraiser Is So Popular?

Why Cookie Dough Fundraiser Is So Popular?

Aside from sports events, school fundraising becomes even more exciting if you have a cookie dough fundraiser on your list. Aside from the fact that it is easy to prepare, it is also to sell as it comes with different toppings and flavors. For kids, it is an appealing fundraiser and with every bite-sized goodness is bite-sized success. If you are health conscious, you can also choose the healthy versions of the cookies. You will know what the cookies are made of as the ingredients, nutritional value and other essential food information can be found on the label. 

On the business side, cookie dough fundraiser is a great treat because of the high profit margins. This is one of the reasons this type of fundraiser continues to be popular. Since it pleases your taste buds, you will be able to make money quickly. The best thing about this fundraiser is that you will be able to get repeat customers. 

For parents, students and teachers, cookie dough fundraiser will make school fundraising more fun and exciting. Buyers can still freeze the tub without worrying about spoiling the dough. The tub has a resealable lid that keeps freshness in. If you are planning to run school fundraising, here are three good reasons you should consider having cookie dough fundraiser. 

Why is cookie dough fundraiser immensely popular in schools? 

1. It is easy to sell.

Kids are usually the ones who love to sink their teeth into sweet treats. This is why if you are planning to run school fundraising, cookie dough is going to be a popular option as both adults and kids love them. Since it has an extended shelf life, you can always place it in your freezer and make some if you are craving for something sweet. 

2. It has higher profit margins.

If you want to enjoy greater incentives, cookie dough fundraiser will make it possible. Aside from the incentives, you will also have larger returns once your fundraising events end. Placing an order is also easy, fast and stress-free. 

3. It is easy to set up. 

Aside from being a tasty fundraising idea, cookie dough fundraiser is also easy to set up. You can run school fundraising program as many times as you can with cookie dough fundraiser. Teachers, parents and students can help set it up even if you are not yet a fundraising expert. You can spread the word on social media to gain more customers. 

5 Steps To Running Successful School Fundraising

5 Steps To Running Successful School Fundraising

School fundraising creates a rewarding experience because it provides a chance for everyone to meet other parents and get kids to be involved in fun activities that instill values. Fundraising also teaches parents to utilise their business skills. Although it is an extremely rewarding activity, it still has its challenges, but do not let the challenges stop you from having successful school fundraising. There are five steps to achieving your goals even with a small team of volunteers. 

1. Plan, plan, plan

The planning stage is the first and most important step to running school fundraising. It saves time and energy because it enables you to track the direction that your organisation takes. Planning helps you delegate difficult and challenging task to the most qualified member of your organisation. When you plan, be sure to consider all the possibilities and take your resources into great consideration. Your resources will include funds and volunteers. 

2. Set goals

Once you put a strategic plan in place, the next step you need to take is to set your goals. If you aim to raise funds to purchase additional computers for the school, you should not only focus on raising enough money but also on getting willing volunteers to take part in accomplishing your goals. 

3. Communicate expectations 

The whole community needs to be involved in your school fundraising event. Make sure you employ techniques that will make it easier for them to achieve the goals you set. Do not forget to communicate expectations and it should be as specific as possible. If you expect a group to reach a specific target, they need to be informed about this. Motivate students and parents by praising them for their contribution to your organisation. 

4. Promote

Let everyone in your community know you are running school fundraising. Spread the word by passing out fliers and hanging up posters. You can even go the extra mile by publishing the event on the local paper. Take advantage of technology by building email lists. Create a social media page where you can engage with people by posting updates and pictures. 

5. Thank everyone

One of the reasons volunteers and donors never return is when organisations fail to recognise their efforts. Regardless of outcome of the event, your supporters have made a great contribution to make the event possible. They deserve a big pat on the back for a job well done. Doing a proper wrap-up of the event involves thanking the people who have participated in any possible way.

3 Signs You Are Running A Successful Fundraising Campaign

3 Signs You Are Running A Successful Fundraising Campaign

It is every organisation's goal to run a successful fundraising campaign because it is a sign that efforts and dedication have paid off. Perhaps the most obvious indicator that your organisation has succeeded in its fundraising efforts is when you have accomplished your goals. However, there are signs which may not be visible, but you can easily tell that the campaign has fostered values when your members are looking forward to the next fundraising event. Beyond heaps of donors, thousands of cash and a plethora of inquiries, there are 3 signs that indicate you are indeed running a successful fundraising campaign. 

1. Donors are asking about the next fundraising event. 

You do not win donors just by telling them you want to help others. They have received stories which do not demonstrate genuine interest to help. This is why writing fundraising letters is challenging because you need to make it more personalised to connect with donors. A fundraising campaign that has continuously touched the lives of your donors creates a great impact on their loyalty. Donors are regular consumers endorsing their favorite brand. You will not see them use the product if they do not believe in it. If your organisation has left a positive impression, you do not have to keep on begging for their support. A satisfied donor will even be the first to approach you when you are organising your next fundraising event. 

2. Everyone participates even in meetings. 

The most challenging part of running a fundraising organisation is getting everyone to participate in achieving the organisation's goals. From development directors to donors, everyone is expected to participate. However, when motivation is slowly wearing off, convincing your team to participate will be a difficult task. A team that has witnessed the success of your campaign will feel inspired and eager to find out what is in store for them. There will be plans a couple of months in advance to ensure that the next event will be as successful as the previous one. You will no longer have to keep on nudging your members awake to keep them motivate. 

3. You gain more followers.

Another indicator that your organisation is on the right track is when you are gaining more followers on your social media pages. These days, potential donors, volunteers and supporters will not follow an organisation if they do not see tangible proof of its success. Having a successful fundraising event means that you are effective in implementing strategies and setting goals. 

4 Red Flags To Eliminate From Your Organisation

4 Red Flags To Eliminate From Your Organisation

Fundraising requires team effort. It is not just about the board members, donors or volunteers. Everyone should have an active participation to make the event successful. However, there are times when things do not go as planned. This happens when board members no longer attend meetings or when the donors are no longer updated with what is happening in the organisation. 

More often than not, the smallest details ignored by members of your organisation can create a serious impact on the success of your campaign if they are left unresolved. There are five red flags you should heed as they are often the reasons behind fundraising organisation's failure:

Board members lose the drive to help with fundraising.

1. It is important for board members to give something especially when organising a big fundraising event. Board members do not necessarily need to give people money. Giving or helping others mean they should dedicate an extra time to be involved in the fundraising process. This way, they will be able to steward and cultivate donors. Although it can be challenging to most board members, you can crate engaging opportunities once board members are involved. 

2. Being desperate to receive money. 

Every organisation should have money to fund their campaign especially if it is for a good cause. However, if you need money to make payroll, that is a different story. You need to have funds for the needs of your organisation. It should be separated from the needs of your campaign.  

3. Not showing concern about your donors. 

Donors are supposed to be cultivated to retain them. There are cases when organisations are not giving importance to long-term donor relationships. Even if you do not have an event, it does not necessarily you no longer need your donors. They can still do a volunteer work, which can reduce the your load and get things done quickly. 

4. Development directors are no longer attending meetings. 

A development directors is responsible for providing advice and recommendations. When directors know the challenges that the member faces, it will be much easier for them to devise a development strategy that will work for everyone. Directors who are always missing out on attending meetings has the tendency to overlook problems. These issues would have been prevented had the director been more attentive to the members' concerns. 

5 Questions To Consider When Running A Cookie Dough Fundraiser

5 Questions To Consider When Running A Cookie Dough Fundraiser

A fundraiser that has to do with food will definitely be appealing to volunteers, donors, members and prospects. Many organisations have been considering running a cookie dough fundraiser because it generates profit and does not take so much time to prepare. In spite of being promising, this fundraiser is still not immune to failures especially if the organisation has not made ample preparation. Before you get excited about the idea of running a cookie dough fundraiser, you need to ask a few questions to your supporters so you will know the direction your organisation will take. 

1. Do you have a correct price point? 

The cost of cookie dough varies depending on the company you are working with. Before you commit to buying a fundraiser, make sure you shop around so you can find the best deal. Take note of the shipping cost, profit margin and cookie dough cost per tub. 

2. Are there any organisations selling cooking dough?

Without a doubt, cookie is a popular fundraiser. However, its popularity can also be a deterrent to achieving the result you are looking for. This is because there might be other organisations running the same fundraiser. Before you decide to run a cookie dough fundraiser, make sure other local organisations are not doing the same thing. Selling your product can be a bit of challenge if other organisations are also offering it. 

3. Is your cookie dough packed with nutrition?

Cookie dough owes its popularity to its taste, but organisations must keep in mind that its taste is not enough to attract buyers. You should also choose a cookie dough that does not only bank on taste but on nutrition as well. You may have members who are trying to be health conscious and a sugar-laded cookie dough might not appeal to them. 

4. Are your volunteers willing to sell and distribute cookie dough?

It is not enough that you have a popular fundraiser as you also need to make sure that your volunteers are willing to go the extra mile to sell or distribute cookie dough. This fundraiser relies heavily on the size of your organisation. If more volunteers are participating, you will be able to sell your product successfully. 

5. What are your payment terms and methods?

It is often recommended for most fundraisers to collect money upfront before placing the order. Provide options to customers that will enable them to pay with checks, cash and even online using their credit card. They should also be made aware that online payment requires a small fee for the transaction. 

6 Tips For Making Your Next School Fundraiser Run Smoothly

6 Tips For Making Your Next School Fundraiser Run Smoothly

When organising your next school fundraiser, it is important to keep in mind that everyone should be involved. There is no such thing as small or big tasks because everyone who participates contributes to the success of the campaign. There are different roles and responsibilities when running your fundraiser. These tips will help you ensure your next school fundraiser will run more smoothly.

1. Recruit more volunteers

A school fundraiser will be more successful if you let your community know you are in need of compassionate individuals who are willing to participate in your event. Use all of your resources to reach out to people. Use your website, newsletters and even word of mouth to increase your recruitment efforts.

2. Get your website involved in your communication goals

The most challenging part of recruiting volunteers is ensuring that your communication channels are open. Do not just on emails when searching for volunteers because there are other means you can look for potential supporters. Use your website to communicate with contributors and sponsors.

3. Create a solid fundraising strategy

Your previous fundraising campaign will serve as your guide to knowing which strategies did and did not work. Finding areas you need to improve and knowing your strengths can definitely make a difference. If you know your strengths and weaknesses, you will know what strategy to retain and to get rid of.

4. Put new people

Move your fundraiser forward by putting new people. You can do this ahead of time and make sure that they have a good track record. You should also provide proper training to ensure great performance.

5. Define roles of people in your organisation

It is also essential for your team member to know the roles they should play. These roles may vary from person to person. Think about their skill and availability when defining their roles.

6. Set realistic goals

Not setting realistic goals is one reason your fundraising event is doomed to fail. While it can be overwhelming to try new approaches that will enable you to improve your fundraising campaign, it is still important to take baby steps. It is important to break the goals down by creating a sub-group. You will need to set expectations and tell the consequences for participating and not following through. Volunteers should know the importance of the roles they play and the rewards ahead. Setting unrealistic goals might intimidate your volunteers and run the risk of falling short of your expectations.

Are Your Volunteers Taking On Too Much?

Are Your Volunteers Taking On Too Much?

Behind the success of a fundraising event is a passionate volunteer willing to go the extra mile to accomplish goals. These volunteers will take on all kinds of duties, believing they provide a valuable asset to your campaign. However, this initiative can do more harm than good. If you see a volunteer taking on too much, prevention is necessary.

Discuss fundraising plan with volunteers

A fundraising plan helps you determine the direction you will be taking while preparing for the next fundraising event. All aspects of your fundraiser must be properly discussed with your volunteers so they will have a visual guideline. When they are more focused on the task on hand, it will be possible to accomplish goals and meet objectives without running the risk of overworking. Start by going over your plan. This way, you will be provided with insight why your fundraising campaign did not work. More often than not, this happens when volunteers are over-participating.

Explain the negative implication of taking on too much by using examples

There are other fundraisers who have already experienced taking on too much. If this occurs, it is important to do your research so you can cite some examples. You can also find a volunteer from another campaign who will serve as a perfect example to the negative side of taking on too much. Allow your team to ask questions and give the individual a chance to share how their health and the campaign has been affected by doing too much. When you give real-life examples, you will be able to get a point across.

Share scientific studies of the downside of doing too much

Aside from the fact that taking on too much can have a negative impact on your fundraising campaign, it can also have a deleterious effect on your health. When volunteers do not focus on the long-term effects of doing too much especially when faced with a difficult situation, they will be easily disappointed by inconveniences coming their way. Instead of rising up to the challenge, volunteers will give up or look for a way out.

Volunteers must also be made aware of the negative health consequences of doing too much. It can be used as a scare tactic to make volunteers realise that they are already pushing themselves too hard. You can also hold regular meditation classes as a way of slowing everyone down. As your fundraising event approaches, everyone may feel overwhelmed by the pressure, but it is also important to relax.

Is Your Fundraising Website Effective?

Is Your Fundraising Website Effective?

Digitalisation has provided many ways to connect with new and existing donors such as using the social media and creating a website to give donors another convenient option to make a donation or to know more about your fundraising campaign. However, it is not enough that you have a website as you also have to make sure that it is effective and responsive. There are some elements that you should include to ensure that your visitors will have a pleasant user experience. 

1. Information

A website provides you a chance to provide ample information about your campaign or your organisation. You win donors by building trust and this starts with clearly articulating what you need. If your donor can connect with your organisation emotionally, it will be easy for you to engage them in meaningful conversation. Your website is also a perfect place for information gathering. Your website enables you to collect email address and other essential information that will help you get in touch with prospects.

2. Offline Options

There are donors who prefer to give by post or by phone. Do not have limited options because not everyone appreciates making a donation via your website. Offer means to donate or register.

3. Tools To Promote Or Build Relationship

The social media will play a role in engaging with your donors. Link your social media pages to your homepage. These pages will be instrumental to keep your donors engaged as they will be updated of the events in store for them.

4. Ease of Use

When users visit your website, they should instantly know your purpose. Aside from getting the essential information, you should also provide clarity and ease of use by adding a "donate now" button. It is also necessary to minimise the number of pages and steps to make it easy for your donors to sign up. Supporters or donors appreciate it if you offer a convenient registration process. Sparing them the headache and frustration of going through too many steps.

It is also important to be innovative because technology changes rapidly and you need to continue to keep up with all the changes taking place. Do not be afraid to be more creative so you can offer more interesting activities and event to your supporters. Content is essential to a fundraising website. Let donors or supporters know what else you can offer after the event. Keep in mind that your relationship with your donors do not end after they make a donation. In fact, it is just the beginning.

3 Ways You Can Reinvent Your Fundraising Strategy

3 Ways You Can Reinvent Your Fundraising Strategy

How many great opportunities have you missed because of ineffective fundraising strategies? How many donors have turned you down because you failed to cultivate them? Fundraising may seem like a simple endeavor that involves accomplishing goals and raising money, but if the strategy is not suitable to your organisation,  you will find it difficult to retain donors and raise funds. If 2016 was not a great year for your fundraising campaign, now is the time to use a different approach. 

1. Give importance to impact

These days, it is not enough that you tell donors about your mission as they also want to know where their donation goes. Donors are hesitant to donate if they are unsure how the money is used. It is necessary for organisation to capture donors' attention. This is a great start for breaking barriers and establishing deeper connections with donors. When you are transparent to donors, they can easily put their trust in you. 

2. Retain donors by exceeding expectations

Your retention rate says a lot about how you take care of your donors. There are many ways a donor is cultivated and one of which is communicating with them so you will know their concerns. When these concerns are properly addressed, it will be easier to devise strategies tailored to your donors' need. Your relationship with your donor do not end after making a donation. In fact, this step is merely a gateway to establishing more meaningful relationships with donors. One-time donors can turn into a long-term volunteer or supporter. 

3. Make websites more responsive

It can be challenging for most donors to visit a website that do not provide regular updates and has low level of security. Donors also feel frustrated when websites are not mobile-friendly. In the age of rapidly changing technology, it is necessary to pay close attention to digital transformation. Responsive donation forms and websites have a significant impact on your conversion rate. Your organisation should find innovative ways to keep up with technology so you can serve your donors better as they are one of the valuable assets of your organisation. 

Fundraising success does not happen overnight. You need to take baby steps until you climb the ladder of success. Many people will play an important role in your goal of soaring high. When an approach does not work, it is essential to find other means to improve strategies. Listen to donors as they are considered to be the lifeblood of your organisation. 

3 Common Misconceptions About Fundraising

3 Common Misconceptions About Fundraising

Organisations face a different set of challenges every day. Misconceptions make it even harder for fundraising professionals to accomplish goals. It is important to keep in mind that donors are not created equal. It is not enough to categorise donors by age as they have other distinctions such as their personality. When an opportunity comes your way, it is a wise move to learn more about your donors to get them to make a commitment in supporting your campaign. Grooming donors and volunteers should also begin with knowing the right approach to use. 

It will also help if you let go of common misconceptions about fundraising. Here are 3 most common fundraising myths: 

1. More connections mean more donation.

Although it is helpful to have more connections when starting a fundraising campaign, it does not necessarily mean that you do not stand a chance to succeed if you have few donors. It is normal for every organisation to struggle at first, but once you understand how fundraising works, you will be able to attract more donors as time goes by. Your strategy will play an important role in engaging your donors. Be sure to make every interaction worthwhile and memorable. You should also remember that it is not about who you know, but what they know about you. You need to provide enough information to your prospects so they will have an idea about your mission and goals. 

2. Young generations are not interested in fundraising. 

Some organisations may not approach young generations for the belief that only older people have a penchant for sharing. Even younger people have passion for giving. They just need all the necessary information to know what your organisation is about. Young donors are passionate and committed. You can groom them to become volunteers or annual donors. As they build their relationship with young donors, they will soon become your major donors. 

3. New organisations are less likely to achieve big goals. 

Even if you are new to fundraising, it does not mean you cannot achieve big goals. This is a common misconception especially to those who are used to setting conservative goals. Big goals are not only meant for large organisations. Even new organisations can still accomplish greater goals by focusing on their objective. Never sell yourself short to donors. 

Starting a fundraising campaign can be intimidating if you hold on to these myths. One step to moving forward is getting everyone in your organisation to participate in your campaign. Everyone should have a contribution to its success. You can secure donations if you work hard for it. 

How To Use Social Media To Thank Your Donors?

How To Use Social Media To Thank Your Donors?

Aside from board members and volunteers, donors are also a major contributor to every fundraising success. It is imperative that you show your appreciation to them by acknowledging their contribution to your organisation. Without a doubt you definitely owe your success to donors who generously share their time, effort and money to make your campaign possible. Even if you have too many donors, you can still thank them with social media. There are creative techniques you can employ to show your donors you appreciate their effort. If you want to express digital gratitude, the social media is going to be a suitable place for you. 

1. Tag Donors

Even without the words, the photos you post to your Facebook page has a strong impact on people who follow your page. When uploading a successful fundraising event, do not forget to tag the donors who have actively participated to make the event possible. Donors who are aware they have been recognised for their efforts will never get tired of supporting your organisation. They will even look forward to the next event you are going to spearhead. 

2. Post a Shoutout

You may not have enough time on your hands to send thank you letters to all donors, but this does not mean you should skip expressing gratitude. The social media can be a perfect avenue for recognising donors. Post a thank you shout out as a way of letting your donors know you have not forgotten them. You may have hundreds or thousands of donors, but a special shout out will give them the acknowledgment they deserve. 

3. Organise an event dedicated to donors

You owe a large fraction of your success to donors for without whom, your goals will not be accomplished. What better way to thank them than to organise an event for them. Invite them through Facebook and other social networking sites. Make sure they are updated with the event. You can also ask for their suggestion on creating a more exciting fundraising event. 

4. Send a private message

If you want to thank them on a more personalised way, you can also send them a private message. Connecting with your donors is also a gateway to meeting new donors. If existing donors are happy about the way they are treated, they will also recommend your organisation to others. Never underestimate the word of mouth as it is powerful and influential. Connecting with donors is also a chance for you to know how you can improve your strategies by asking feedback from them.

5 Techniques For People Who Are Too Shy To Raise Money

5 Techniques For People Who Are Too Shy To Raise Money

Talking to donors is an important part of fundraising because it enables you to get to know your donors. Successful fundraising professionals have established a good relationship with donors by communicating with them regularly. However, there are those who are not comfortable with the idea of talking to people. Since fundraising involves interacting with people to know the strategies that appeal to their emotions, carrying a conversation is essential. If the job seems intimidating, here are some strategies that can help you overcome shyness. 

1. Prepare in advance

When you go to a meeting unprepared, you will be tormented by mixed feelings of nervousness, fears and even self-doubt. If you are scheduled to talk to a potential donor, preparing ahead of time is going to be your best bet. You may be sincere in talking to the donor, but nervousness can get in the way that it leads to being misinterpreted as rudeness. Never pick up the phone unless you are well-prepared so you do not end up completely at a loss for words or distracted by your anxiety. 

2. Research about your donor's history

Meeting a donor for the first time is going to be nerve-wracking. You can change the situation by doing some research. Find out why they are interested in supporting your campaigns. Learn about the things they are interested in. Building a rapport helps you alleviate shyness by letting the conversation flow as natural as possible. Check your previous events to know if your donor has recently participated in them. 

3. Meet in a quiet and less distracting place

When you decide to meet a donor it means you are eager to know them personally. In this case, you should also be mindful of the place where you are going to meet up. This is the stage where you will be able to learn about your donor's personality. If you easily get distracted because of too much noise or too many people, you will not be able to accomplish your goal of familiarising your donor. Choose a less busy and more relaxed location. 

4. Ask questions

One sign that you are interested in getting to know your donor is when you ask lots of questions. Aside from building a rapport, you will also have the opportunity to learn more about your prospects and the passion they wish to pursue. When you listen to your donors, you get more information and you will see them as a valuable asset to your organisation. 

5. Talk about your campaign

Organisations do not just need one-time donors, but long-term donors as well. Aside from knowing your donors' interest, it is also necessary to let them know more about your organisation or campaign. If you involve them in your upcoming project, you will be able to make them feel valued. Letting them know about your future plans for your campaign will also give you a hint of their commitment. 

5 Fundraising Blunders You Should Avoid

5 Fundraising Blunders You Should Avoid

Fundraising may be a challenging work, but when hard work pays off, it becomes a rewarding experience. There are fundraisers who have already discovered the recipe for success, but there are still organisations who are embracing wrong practices. Whether you are a seasoned or amateur fundraiser, you need to put an effective strategy in place. If you don't, you are more likely to commit these 5 mistakes. 

1. Choosing the easiest way

If you always prefer the easiest way, you will end up selling your mission short. This is because you are doing the same thing over and over again. The lack of variations will deter you from utilising your creativity so you can come up with an original idea. If supporters always expect the same events, they will get bored and look for a more interesting fundraising campaign where they can dedicate their time, money and effort. Be bold and never be afraid to step out of your comfort zone. 

2. Not taking fundraising seriously

Fundraising is a serious endeavor. It can make plenty of room to many possibilities if it is well thought of. However, some organisations tend to think small. Organisations that are afraid to think big will end up failing. If you want to accomplish your goals, you need to do your best to make things happen. Thinking small will never make these things possible. 

3. Not prioritising fundraising

Successful organisations prioritise fundraising. They never let fundraising take a backseat because they are passionate about accomplishing a common goal. If you truly care about fundraising, you should formulate development strategies that will be able to improve the overall approach of your organisation. When you neglect your fundraising, you are automatically neglecting your mission. 

4. Not adapting to change

Organisations come and go. If you do not embrace change, you will never move forward. It is essential to fundraisers to innovate with your tactics because modern approaches can render your traditional strategy ineffective. The ability to adapt to changes will help you survive the stiff competition in fundraising. 

5. Not cultivating donors

Even if you have an impressive donor base, you still need to ask yourself whether or not they are going to be the mainstay of your organisation. One-time donor should be converted into a regular donor if you really want to build a strong relationship with them. Make an effort to communicate with them regularly by updating them with your events. In fundraising, you do not just invite new donors, but you also ensure you retain old ones.  

3 Qualities A Team Member Of A Fundraising Organisation Should Possess

3 Qualities A Team Member Of A Fundraising Organisation Should Possess

Behind the success of every fundraising event is a reliable team member who gets things done. There may be challenges that test your patience and determination, great team members can help you accomplish your goals. Many would have attempted to embrace the role, but without essential personality traits, the change you want will never happen. If you are a fundraising leader, your team members should have these following qualities:

1. Creativity

It is common for organisations to stick with what they believe to be tried and true. Sometimes, organisations feel comfortable relying on one sources instead of attempting to branch out. However, this practice can be a risky decision especially if that source fails. Creativity is important for organisations to survive. Sticking with what you perceive to be a proven technique can cause boredom and the lack of originality can be bad for your organisation. You need fresh ideas to thrive. This is why team members who are able to pitch in some creative ideas are going to be a great asset to your team. 

When team members share fundraising ideas, it can be a start of fresh fundraising initiatives. As you discuss creative ideas, you will be able to decide which ones are considered effective. 

2. Sense of Responsibility

Team members should also be responsible enough to take ownership of their work. When team members involve themselves in setting goals for your organisation by being more engaged, they too can have a significant impact on your organisation. As a result, your organisation will be able to improve job loyalty, job satisfaction, competency and creativity. 

It is inevitable to set high expectations and when things do not go as planned, many would usually pin the blame on directors. Taking ownership enables your organisation to correct mistakes and accomplish objectives. 

3. Willingness to Learn New Things

Despite the years of experience in fundraising, it is still essential to stay curious if you want to advance your career. Team members who love to learn by seeking opportunities for personal development and education, asking for performance feedback, working on a difficult task and reaching out to other fundraising professionals can win the nod of development directors. Team members should acquire new skills to keep up with change. 

There are other personality traits that development directors expect in a team member, but these three are most essential. If you do not possess these traits yet, consider this as an opportunity to develop and grow. 

Body Language: Why Do They Matter In Fundraising

Body Language: Why Do They Matter In Fundraising

Your timing was perfect. You have carefully crafted your words so they match your target audience. Then came the moment of truth: you asked for a potential donor's commitment to your campaign, but you had been refused. For any fundraising professionals experiencing rejection from prospective donors,it will mean going back to the drawing board. Is there really a secret weapon to ensuring fundraising success?

Your body language is as important as the words you speak. Sometimes, people are more focused on mincing their words that they tend to forget the essence of body language. If you are going to approach a prospect, the first thing they see is your facial gesture. Non-verbal cues can influence your target donor. 

Your smile is your ticket to establishing a good relationship with potential donors

When you look stern and unfriendly, you are immediately scaring your prospects off. You are more likely to repel than attract them. You do not need any fancy schmancy technique to get your prospects to commit to your fundraising campaign. You just need to wear a smile when approaching donors. More than words, your body language matters a lot. 

Soft skills also matter

There are exceptional qualities of fundraising professionals that are not taught and these are your soft skills. They are essential to every fundraising professional to know the basic rules of etiquette. You need to know how to make a proper introduction so you do not intimidate your prospect.

Your appearance can also affect the way your potential donors see you. You can succeed in winning a major donor if you tailor your personal presentation to your prospects. 

Good manners can also help you make a good first impression. Good manners involve putting other people at ease, keeping your cool and being kind and considerate. Avoid misspelling your donor's name and give donors the attention they deserve. 

Soft skills help build a trusting relationship

Trust is established when you do what you said you would do. It all starts with a very simple gesture that many people often miss out on doing. If prospects asked for something, you need to comply with their request promptly. If you need to meet up with donors, make sure you are on time. Do not keep a donor waiting because this alone can have a negative impression on your donors. 

If you have been frequently rejected by donors, think about your body language as it can be a reason behind donor's constant rejection.