Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

4 Ways To Encourage High School Students To Participate In Fundraising Event

4 Ways To Encourage High School Students To Participate In Fundraising Event

High schoolers have passion to help your fundraising campaign succeed. They may be young and may not be financially equipped, but they have the power to connect just like adults. High school student fundraisers have the potential to be influential for your organisation because of their social network presence. They are also the future of fundraising as they have the ability to disseminate your campaign across the entire school. 

However, the only way high schoolers can demonstrate this potential is when they are motivated. Giving them responsibilities that will enable them to learn naturally will ensure success. It is important to align your strategies with the learning habits of the students. 

When engaging students, you need to make education more meaningful by allowing independence, fostering a sense of competence, promoting natural learning and creating environments that enable you to collaborate. Here are the ways students can learn:

Create a meaningful goal

It is important for high school students to perceive your campaign as meaningful so they will devote their time supporting your organisation. A meaningful goal means you know the things that high school students care about. For you to accomplish this goal, you need to think about the fundraising initiatives you have done in the past, which enable you to engage younger supporters. 

Empower students

Aside from aiming students to be successful, they should also be empowered so they can connect with students who have been previously successful in supporting a fundraising campaign. Previously successful student fundraisers can walk new members through best practices so they too can achieve success. Once new fundraisers realise that success happens in real world, not only will they feel encouraged but follow best efforts as well. 

Make room for independence 

Although students need guidance so they can accomplish their goals, they also want freedom so they can work in a way that is tailored to their rules, conditions and preferences. When you make room for independence, you allow fundraisers to share their personal connection, communicate and create students' own challenge. When students can operate autonomously, there will be more opportunities to expand ideas about your cause. 

Encourage students to collaborate

When students are working together, diverse opinions and ideas are brought together as you achieve a common goal. You will also know how to accomplish a common goal. Students will be more inspired to work together and collaborate if they have achieved a unified vision. Your organisation plays a vital role in building and sustaining a strong relationship with students so they too can have a foundation built on collaborative relationship.

4 Steps To Creating Engaging Fundraising Content

4 Steps To Creating Engaging Fundraising Content

When you are appealing to potential donors, it is important to personalise every interaction to create a social impact. When donors' judgement is clouded with doubts, it is difficult to win their approval. You need to make sure that you know how to connect with donors in such a way that will touch their hearts. 

If you have been observing how successful fundraising organisations do it, you will realise that all of them have one thing in common: the genuine interest to make a difference. Regardless of your objectives, you need to go the extra mile so you can reach out to as many donors as you like. It all starts with creating engaging content. 

1. Do it now

They say that you have to strike while the iron is hot if you want to make the most out of fundraising. Creativity has no limit. This is why you need to find time to make use of it while you can. Before you start writing your content, think about how you can connect with donors. This is where formulating creative content comes into play. If you are going to take advantage of the opportunity to connect with donors by exhausting networks and connections, accomplishing your goals will never be as challenging as you think. 

2. Make it personal

Narratives are supposed to be unique and personalised. Generic fundraising letters and stories will never have an impact on your readers. In fact, it will only bore them especially when you are not conveying your message. Use social media platforms to inspire other people. Powerful images have a strong impact on donors. Connect with people from your email list. Give them a phone call and provide them updates. 

3. Ask directly

Before posting on social media, it is essential to have some momentum. Although your family and closest friends will be your direct supporter, you also need to go beyond approaching them. Your friends can provide you support whenever you need it, but you also need to approach others to get on board. Find out how you can make a connection. Start establishing rapport and make it an effort to learn about the things that will poke their interest. 

4. Send handwritten thank you note

Aside from updating your donors on your organisation's progress, sending a handwritten thank you note can go a long way. It tells donors that you are making an effort to connect and appreciate them. A handwritten note is indeed personal. Thanking your donors can also increase your retention rate because it shows that you acknowledge them.

3 Ways To Make Fundraising Successful And Rewarding

3 Ways To Make Fundraising Successful And Rewarding

Is there a secret recipe for fundraising success? Why are organisations that continue to soar high while other flop? Are fundraising leaders born not made? There are many questions that linger. Is it really possible to predict fundraising success? If you have been asking questions as success seems to be elusive, it only takes three techniques for you to be on the road to success. 

1. Personalise your fundraising approach 

Personalisation gives value to your fundraising page. It tells a unique story and sends a message that you stand out from the crowd. Although employing this technique can be a challenge especially when you have been using generic approaches, practice makes perfect. Doing a lot of research and profiling your donors and supporters will be the first step to personalising your fundraising approach. Do not be afraid to experiment because that is the only way you will be able to learn how to get your donors' attention. Tell interesting stories that will impact your audience. It should show how committed you are to helping your community. 

2. Step out of your comfort zone

It pays to have a theme when you are conducting an online fundraising campaign. While the Internet is a great place to attract potential donors, catching their attention is going to be a challenge. When organising your campaign, make sure that you have prepared activities and materials unique to your organisation. There should be something that will help people identify your organisation. When choosing fundraisers, it is important to find out about your prospects' interest. Do you wish to target schools? Knowing how to capture your audience's attention will help you achieve your primary objective.

3. Encourage everyone to participate

Nothing is more inspiring than having a group of supporters helping you accomplish your goals. Each member does have contribution to the success of your fundraising campaign. Make sure everyone is committed to helping you succeed in fundraising. Schedule a weekly or monthly meeting so you can discuss things that need to be done. The only way you can improve results in fundraising is when you are looking for more creative ways to keep everyone interested in supporting your cause. You should not be afraid to take the first step to encouraging your members, donors and volunteers. Every accomplishment, big or small must be recognised as this gesture is one way to motivate them. It makes them feel you appreciate every effort they put it for the campaign to be a huge success. 

Retain Donors By Building Trust And Transparency

Retain Donors By Building Trust And Transparency

For an organisation to survive, keeping donations flowing is essential. Unfortunately, organisations are struggling to retain donors and cultivate relationships with new supporters because of one problem:Trust. It takes efforts to earn your donors' trust. How do you become transparent to your donors to earn their trust? By employing 4 techniques, you will be able to be on your way to building trust and transparency. 

1. Inform donors where the money goes. 

Sending a thank-you note once you receive donations is not enough because donors must also know where their hard-earned money went. When donors feel as though their money was not spent properly, it will not take long for them to feel cheated. Being honest with your donors can go a long way. It will not only remove their doubts but also increase the likelihood of donating again. 

2. Be more specific.

Generalising the information you provide to donors will not do any good. Being specific will help them figure out about the progress of your fundraising campaign. You can do this by creating pie charts, providing facts and figures and showing real change. Going into details will provide donors an idea about your organisation and why they should support it. 

3. Tell an inspiring story. 

Donors who know how important their support has been can make a great difference. Telling the whole story will inspiring them to extend their help. Instead of giving them tidbits of what is happening in your organisation, they will also appreciate it if you are going to paint the whole picture. It gives them an idea about the difference they made. 

4. Be authentic.

Everyone can pretend to be passionate about helping the community but only those with genuine interest to help can accomplish their goals. Being genuine means showing your sincerity and willingness to help people in your own unique way. When it comes to being authentic, you need to ask yourself about the things that will make you accomplish your fundraising goals. 

Trust and transparency go hand in hand. You cannot establish trust without being transparent. When you keep donors involved in your plans, it will be easy for them to connect with you. If they donate and you acknowledge them, they will never have second thoughts about donating again. When there is trust, it will not be difficult for existing donors to invite their friends and family to support your organisation. Donors are not only making a donation but also providing long-term support so your organisation can accomplish its mission and meet its objective. 

What Does It Take To Retain Donors?

What Does It Take To Retain Donors?

Donor retention is harder than acquiring a new donor. Many organisations struggle with retaining donors because previous donors no longer see a good reason to stay. Is your organisation also struggling with donor retention?

Donor retention starts with establishing a relationship. However, the idea of establishing a relationship with donors is easier said than done. There are a few things you need to keep in mind. 

What is donor retention?

Donor retention has to do with relationship building between your organisation and donors. It is not an easy endeavor as there are some factors you have to take into consideration as to why donors leave while others stay. First impression really lasts. Making a good impression involves having creative communication. 

When it comes to communicating effectively, organisation should go beyond raising money. Donors do not appreciate if they receive a generic note. The way you communicate with someone will depend upon the information you are going to share. Is it something relevant? Fundraising letters should be personalised and should reflect the objective of your organisation. 

How to improve donor retention?

Establishing relationship with donors is not easy if you are not learning about your donors. It is important that you know your donor's interest so you will have an idea how you can motivate them. It takes more than just a generic "thank you" for you to establish a positive relationship and retain donors. There is a dramatic difference when you personalise every donor encounter. 

When donors have the freedom to express themselves and connect with your organisation emotionally, it will not be impossible to retain them. Allow donors to select their interests by creating separate messages that focus on your organisation's objective and goals. Seeing your donors as more than just a transaction can create a great difference. It is also important to engage donors based on their interests. You will keep them motivated this way. 

5 Essential Techniques To Run A Successful Fundraising Campaign

5 Essential Techniques To Run A Successful Fundraising Campaign

The decision to organise a fundraising campaign is a serious endeavor as you need to go into every detail. There should be a solid plan to ensure that you maintain communication and engagement. Every campaign is different, but effective techniques can minimise failure and maximise success. 

1. Let people know about the campaign

A fundraising campaign will not be successful if only you and your staff know about it. Promoting your campaign will help you gain supporters, volunteers and donors. Create a Facebook page so you can keep track of the people following you. This is also an opportunity to get these followers involved. If someone is not on your email list, they are most likely to follow your Facebook pages. Your campaign must be visible across various channels. Make the most use of your social media accounts by adding a call-to-action. 

2. Add a donation page 

A branded online donation page catches prospects' attention. Instead of a generic donation page, taking the time to create a donation page dedicated to a specific campaign will make donors check out the page. It is also a rewarding experience that will motivate your donors to support your campaign. When customising your donation check out page, there should be specific campaign logo that will represent your current campaign. 

3. Tell your story in a video

Creating a campaign video has a strong impact on your fundraising pages. When telling a story, you can use animation and show why your audience should get involved. When you tell a story, you will also increase the likelihood of getting more engagement from your audience. Donors and fundraisers will also find it easier to learn about the cause once you have a campaign video. 

4. Contact dedicated supporters

The success of your fundraising campaign will also depend on how committed your supporters are. Quality is better than quantity. Even if there are only a few supporters, being dedicated in making the campaign a great success will create a huge impact on accomplishing your goals. With a skillful soft launch, it will also signal supporters to ask friends and family to join your campaign. 

5. Celebrate success

If you have reached milestones and accomplishments, you should invite everyone in your organisation to celebrate successes. It will help encourage your supporter to work towards a common goal. Update fundraisers and donors on the results of your campaign. You can also keep their spirits high by setting weekly goals. Be active on social media by posting your progress. Spreading the good news is going to create a positive effect on your supporters. 

Reasons Schools Need A Solid Fundraising Plan

Reasons Schools Need A Solid Fundraising Plan

Organising a fundraising event for your school takes dedication, commitment and consistency. Schools that were able to savor the success of raising money have prepared months ahead to ensure that the event goes as planned. They know that a solid fundraising plan can result in long-term fundraising success. 

However, there are still schools that are comfortable doing their thing without any strategic plan in mind. Why is there a need to create fundraising plans?

1. Fundraising plans give you insights

School fundraising can be demanding and distracting. It can consume 80% of your time especially if you are only a few weeks away from the event. Without a fundraising plan, you will not know how many volunteers you need to accomplish your goals. It will also be difficult for you to identify the areas you need to improve. Everything will be a struggle as you cannot see the whole picture. 

2. Fundraising plans help keep things organised

It is difficult to manage a team of volunteers because each and every one has their own personality and preferences. A plan ensures everyone is on the same page. You are assured that all of your staff has the same priority, which is to create a successful campaign for your school. If you are working towards the same goals, it will not be challenging for you to keep the entire team helping and supporting each other. 

3. Fundraising plans hold all members accountable

Regardless of the event's outcome, each member should be held accountable for the success and failure of the campaign. Plans allow you to provide deadlines and responsibilities. When these are not successfully met, staff, board members and everyone in the group will admit their mistakes and just not pin the blame on anyone else. When your school stays on track, it easy for your organisation to thrive especially in an environment where competition is tough. 

Plans give you an idea how you can improve your strategies and help your members grow. Knowing what their strengths and weaknesses will help you become more prepared for the challenges ahead. There are unexpected things in raising money that may soon be the cause for members to leave. However, with a fundraising and back up plan, you will be able to pick them up and spread their wings again so they can soar higher. 

Techniques To Building A Rewarding Career In Fundraising

Techniques To Building A Rewarding Career In Fundraising

There may be hundreds of fundraising organisations out there but only a few have what it takes to stand out from the crowd. If you are new to fundraising, you need to learn from experts as they know that there is more to fundraising than just collecting proven strategies and approaches. 

For seasoned organisations, they have not succeeded just because they are destined to do so. They have mastered the art of raising funds by nurturing their donors, honing skills of their members and showing truth, trust and transparency. 

These techniques may seem like a walk in the park to some, but for majority of organisations that are still trying to climb the ladder of success, it is a painful, tedious, tiring and elusive process. Fledgling organisations may even think that success in fundraising is merely a figment of development professional's imagination. This statement will only ring true if you embrace the principle that one solution fits all. 

Your job as a development professional can be quite demanding and you need to stay sane to perform a fantastic job in meeting the needs of your organisation. So, how do you do it?

Be authentic and honest

It takes a lot of courage to look people in the eye and ask for money. You need to show genuine interest and passion. You need to emotionally connect to show people you have the desire to help and you do not have any intention of wasting their hard-earned money. 

Be willing to train staff

Your staff needs a little push for them to become the best performers. While you may already know the ins and outs of fundraising, your staff still needs more time to digest everything that fundraising encompasses. If you tell them to ask people for money, they will immediately focus on the primary objectives, which include raising enough funds to support a good cause. However, they also need to know the benefits of fundraising. Learning the ropes of fundraising takes time. Provide sufficient training to staff to develop a successful fundraising campaign. 

Be realistic

So you have dreamed of shooting for the moon, but have you already figured out what you are going to do in case you miss? Excitement can result in setting unrealistic expectations. However, bad execution gets in the way and it can create a ripple effect. When you set expectations, it is imperative that you also provide solutions. Some things do not go as planned. You need a back up plan to accomplish your goals. 

Be appreciative

Everyone in your organisation contributes to the success of your campaign. You cannot just give yourself a pat on the back when you know that many people made your fundraising event possible. You work as a team and regardless of how little or big the contributions are, each and every member has made a mark. As a development professional, you need to build appreciation to motivate everyone to participate in the next fundraising event. Your volunteers, donors and staff are your greatest investment. Without whom, the success of fundraising will not be possible. 

3 Techniques That Make Fundraising Out Of The Ordinary

3 Techniques That Make Fundraising Out Of The Ordinary

There are many different schools that are interested in holding a fundraising event. Each and every school has unique objectives and goals to meet. Competitions become tougher because not all schools can gain enough support from potential donors. You need to stand out in a world full of imitations. Unfortunately, things can be easier said than done. 

There are many obstacles that will deter a fundraising leader from succeeding. For instance, if there are 5 schools in your community holding a cookie dough fundraiser, what are the chances that your school will get the most number of supporters? Regardless of the preparation you made, other fundraising organisations are also willing to compete.

If you are a keen observer, you will know that outstanding organisations deviate from the usual. Raising the bar with fundraising is essential to gain supporters. Although there are numerous techniques you can employ, you only need 3 methods to become a cut above the rest. 

Focus on the best deals

In sales and marketing, every company should offer something that will poke prospects' interest. Customers are put off by complicated buying processes. They want something that will put a smile on their faces. Offering the best deals attract potential donors and volunteers. Giving discounts is not always the best practice because there are other organisations that are willing to compete. This is why you need to be at the top of your game. 

Be sure to start early so you will know the deals that are appealing to customers. Persuasion is also important in convincing business owners to participate in your fundraising campaign. This is where your charismatic members come in. Teach them the drill so they will know what they are going to do. 

Create the highest level of interest

The quest to stand out from the other schools is no easy task. If you are going to provide the best deals, make sure you also offer variety that appeals to all of your supporters. You can offer discounts, snacks or other valuable benefits. Some prospects love to get free snacks and treats while others appreciate gift cards. Offering variety enables you to maximise your school's appeal to supporters. 

Use your creativity

Fundraising cards that give supporters the ability to take advantage of discounts are the way to go. However, a plain-looking card can bore your prospects. Provide an eye-catching fundraising card. It should include colors, school logos, motivational messages and more. It is also a good idea to have students participate in designing the card. This is also an extra selling point for your supporters. 

What Does It Take To Succeed In Sports Fundraising?

What Does It Take To Succeed In Sports Fundraising?

For any sports enthusiasts, incorporating any type of sport in a fundraising campaign is definitely appealing. There are many sports fundraising ideas you can consider, but there is one thing you should keep in mind: a solid strategy will help your organisation cross the finish line. 

Unfortunately, basic and simple rules are often overlooked by leaders and members. This leads to forgetting the common fundraising goal. 

Sports fundraiser is one way to help athletic teams to pay for uniforms, equipment and trips. However, not everyone can afford to accomplish these goals. This is why planning and execution are necessary to increase sales and effectiveness. 

Start with a plan 

Fundraising requires a marketing effort to succeed. You need to have a defined plan of action by setting goals, defining your audience and identifying the benchmarks of success. You will need a comprehensive plan so you will know the time and effort you need to dedicate to turn your fundraising dreams into reality. 

Select your sports fundraiser

There are many interesting options for you to choose from, but you need to select the fundraiser that brings in the most funds and kids can participate in. It is important to know the details, methods and location so you will be prepared. 

Choose specific fundraising options

In sports fundraising, less is more. Having fewer fundraising activities will prevent donor burnout and you will also have the time to focus on your goals. Donor burnout is one of the common reasons volunteers leave. Avoid asking the same donors for money every month. You are only increasing the chances of getting rejected. It is also necessary to maintain focus by splitting time and tasks. 

Invite families, friends and neighbors

The success of your fundraising campaign will not be possible without inviting families, friends, neighbors and even community members. They can even be your major contributor so do not set aside the idea of inviting them to participate. It can be a very rewarding experience for them and there is no doubt that they are going to come back to give the full support to your next fundraising campaign. 

Assess and Improve

There are strategies that you deem ineffective and this is a great time for you to evaluate your action plan. If there are areas you need to improve, it is important to list them down so you will know what you need to do to make an improvement. 

4 Ways To Make A More Interesting School Fundraising Event

4 Ways To Make A More Interesting School Fundraising Event

School fundraising has been immensely popular because of the potential number of supporters you can get from the community. However, your school is not the only one holding a fundraiser. The only way your school can stand out is when you formulate creative and unique ways to attract volunteers or donors. 

Find sponsors

Selling tickets is a common fundraising event for most schools. Although this has been effective, parents and students get bored easily with the same fundraising routine. It is essential to up your game to prevent boredom. Some of your volunteers may decide to quit because they are doing the same thing over and over again. Aside from selling tickets, you should also be focused on finding event sponsors. As the event gets busier, you will need extra hands to help you.

Encourage students to participate

Although students are more likely to participate in school fundraising because teachers require them to do so, voluntary participation makes a difference. How do you get students to participate in your fundraising event? Cookie dough fundraisers, fun run and other interesting fundraisers allow students to showcase their creativity and special skills. They will also feel accomplished as they are participating in an event for a good cause.

Invite parents

Most of the time, parents are excluded from the event because of their busy schedule. However, there is no harm in trying. There are parents who are willing to spend time making the event successful. Every contribution makes a difficult task easier. Invite parents to attend meetings and you will be surprised that most of them have the willingness to volunteer. 

Offer incentives 

Giving money is the first thing that comes to mind when talking about incentives. However, this is not the only way you can motivate everyone. Incentives can come in many different forms, but one thing is for sure, acknowledging your volunteers' efforts can definitely inspire them to participate and do more. Anyone who feels they are not appreciated will surely think that their support is no longer needed.  

3 Essential Steps To Creating A Donor-Retention Strategy

3 Essential Steps To Creating A Donor-Retention Strategy

Fundraising groups come together to discuss ideas and formulate plans to ensure that the next fundraising event goes as planned. Goals are set and each task is assigned to the right people. Unfortunately, brainstorming about effective strategies is not enough because you should also care about donor retention. Most organisations resign to the fact that volunteers come and go. With that said, loyalty from the group should not be expected. However, fundraising is gaining traction and loyalty is key to a successful fundraising campaign. 

When it comes to school fundraising, you are opening your doors to numerous opportunities if plans are well executed. The school community is willing to help in many ways so long as the plan, goals and strategies are clear. Some organisations consider donor loyalty elusive. Sometimes, it is hard to convince a donor to donate again when you are in doubt of your organisation's ability to lead and make a difference. 

Donors are not supposed to be perceived as merely contributors, but pillars of your organisation. If you see them as someone who makes a donation, loyalty stops the moment you end your campaign. They will search for organisations that make them feel valued. Once you achieve your goals, donors should be updated of your future plans. 

Boost your donors' confidence as you boost your sales

In the game of fundraising, it is not just about raising money or getting more donors to support your organisation. It goes beyond the initial sale. Choose donors who is committed to supporting your organisation. You will know whether or not a donor is willing to provide long-term support if you talk to them. Talking to them will uncover their interest. Keep in mind that holding a fundraiser should be considered as your first step to establishing long-term relationship with your supporters. 

Ask for feedback

The number of supporters you have indicates your organisation's level of success. There are other ways you can determine the success of fundraising such as asking for feedback from donors. In your own perception, the event may have been successful considering the number of volunteers and the amount of cash donated. It is also worth knowing how your organisation is doing when it comes to cultivating loyalty among donors. This way, you will determine the direction you are taking. It is also a perfect way of improving your strategies. 

Value donors

Treating donors like people can make a huge difference. Consider them as your friend. If you value your friend, you talk to them regularly even when you do not need something. If donors feel undervalued, it will be easy for them to leave your organisation. Valuing your donors involves sending newsletters, updates and invitations. Even if you do not have any upcoming events, donors appreciate it if you continue to engage with them. 

Techniques To Connect With Your Donors Emotionally

Techniques To Connect With Your Donors Emotionally

Communicating to your audience is important in holding a fundraiser. Since your primary goal is to raise money, you need to win your prospects' trust. A solid plan is important so you can get a good number of donors. When you share an inspiring story that touches the heart of prospective donors, getting their commitment will not be a problem. Eliciting a strong reaction from your audience is one way to encourage donors to give. 

Create a compelling story

Avoid canned responses as your audience appreciate a more personalised letter. Prospects need to know why you are holding a fundraiser and how their support can impact the campaign. If it is just another fundraising campaign, donors will never feel emotionally connected. 

Does this mean you need to fabricate a touching story to reach the heart of millions?


You just need to show genuine interest in helping your community reach a specific goal. For instance, if you are holding a school fundraiser to purchase additional computers for students, it is essential to keep beneficiaries involved. What was it like to study without the help of technology? What are the effects of helping students? 

Compelling images instantly connect with your audience if emotion is not forged. Being realistic allows you to express what you really feel. 

Choose powerful and encouraging words

A great intention is not enough to connect with donors because you also need to be creative when it comes to choosing your statement. If donors feel good about giving, it means that your message has touched them. Put yourself in your audience's shoes. How would you feel if you receive an e-mail with personalised message? 

Donors can sense if you sound robotic or scripted. When you put more effort into writing your fundraising story, it will not be difficult to reach out to your audience. Your commitment can also bring positive change not only to your organisation but also to your donors.

Pay attention to your donor's reaction

Since fundraising is very personal, you need to interact with your donors personally. This way, you will know the person who are interested in supporting your organisation. Their facial expressions will help you whether or not you can connect with them. 

It is also worth noting that there are donors who simply make a donation out of a sense of obligation. In this case, you need to take note of the donor's emotional reaction. Your emotional appeal should be clear and honest. A fundraiser that relies on emotional appeal will help you convince donors to support your organisation.

5 Reasons Your Fundraising Campaign Does Not Get Enough Support

5 Reasons Your Fundraising Campaign Does Not Get Enough Support

All the hardwork and planning will be useless if your fundraising campaign is failing. You may already have a campaign strategy which has been effective in the past. Some organisations have already used them, and they succeed in bringing in more supporters and donors. However, when it comes to your organisation, it seems that nothing is working. It is either your members are no longer motivated or you lack donors to commit to supporting your campaign. There are 5 reasons your campaign is failing:

1. No solid strategy

A fundraising campaign may sound fun and easy, but without a strategy, an organisation may find itself into a chaotic situation. A strategy can be as simple as sharing your event on social media. Knowing exactly who you should target will help you tailor your post to your prospects' preference and interest. Sharing is not enough that you also have to know how each medium is performing. Tracking helps you identify the type of content, which is a cut above the rest. 

2. Inaccurate list

You are bound to fail if you do not make it a point to update your list. Your campaign requires a group of people to support it. An outdated list will reduce your chances of getting supporters. Updating your list will enable you to determine the people who are still committed to supporting your campaign. 

3. Limited donation options

Is your organisation open to change? Does your website have flexible donation functionality? Organisations just cannot remain comfortable with their old strategy even if it worked in the past. Situations and preferences do change. Organisations need to survive by taking a proactive stance. 

4. Unclear call to action

Donors who know what they should do next signifies that you have clear call to action. Whether you want your visitors to donate or share a post, you need to tell them. Giving clear instructions will increase the chances of getting support from prospects. It is also important to note that you should only have one call to action per page. People get confused with too many instructions and may even result in leaving your website. 

5. Not exploring

Having loyal donors is a sign that your fundraising campaign is doing great. However, asking the same donors means that you are not exploring other options. There are other potential donors who also want to support a good cause, but if you continue to stay within your comfort zone, you are also missing out on having long term fundraising growth. 

Tips For Setting Fun Run Fundraising Goals

Tips For Setting Fun Run Fundraising Goals

School fun run is an interesting event that parents and children alike can participate. Aside from putting a systematic fundraising strategy in place, the success of this event will depend on the goals you set. Well-defined goals are essential to keep members, volunteers, donors and supporters on the right track. If goals are not properly set, everyone loses focus and interest. The operating costs for setting up a school fun run fundraiser deter leaders from pursuing plans of organising this kind of event. However, setting SMART goals can go a long way. SMART stands for specific, measurable, ambitious/attainable, relevant and time-based. 

Everyone wants to accomplish the goals they set, but if the road to achieving these goals are full of obstacles, it will be difficult for the organisation to take the first step. Setting an effective goal involves dealing with one particular area of performance. This is where setting specific goals comes in. 

Goals should also be measurable rather than subjective. If you intend to push for higher performance, make sure that the goal is attainable. Organisations embrace frustration when the goal is too high and unrealistic. It is imperative to set goals related to your organisation's overall objectives, core values and mission. You will also need to set a deadline as to when these goals should be accomplished. 

Things to Track 

You will know the progress of your fundraising event if you track the following:

Fundraising Revenue:Your revenue is a combination of registration and fundraising. It can a challenge to incorporate online fundraising into your fun run event, but with an effective goal in place, tracking results will be much easier than you know. 

Sponsorships: Fun Run fundraising provides a perfect opportunity for sponsorship revenue. Use this to your advantage by setting an amount of money you will collect from corporations and businesses.

Registration Fees: Schools that organise a fun run fundraising event will charge for participation. 

Everyone should be involved in organising the event and setting goals. Each and every contribution will be beneficial to the event so encouraging full participation is necessary. Students, parents, teachers and school staff must be made aware of the impact of their participation in the event. Donors who are willing to donate search for proof that they have made a good decision. While it can be fascinating to set goals which involve collecting funds from various channels, setting unrealistic goals is going to be a recipe for disaster. In fun run fundraising, it does not always have to be about speed as slow and steady still wins the race. 

Payment Processor And Its Importance To Fundraising

Payment Processor And Its Importance To Fundraising

The donors' experiences can have a great impact on their decision to support your organisation's future fundraising plans. Aside from their overall experience utilising your website, it is also essential for organisation to be aware of the payment processors because these can also affect one's ability to retain or convert donors. Freedom and flexibility are two of the most important qualities that you should look for in payment processors. 

Payment Processor vs Payment Method: The Difference

Payment processors move cash from one place to another. It is easy to confuse payment method for payment processor, but there is a big difference. Payment methods have to do with the source or form of the money that an individual plans to transfer. This means that you can pay with a credit card, gift card and cash. On the other hand, payment processors are the ones facilitating the transaction to ensure that the money is received by the recipient. PayPal Pro is an example of payment processor. 

The importance of payment processors:

These days, many people consider online transactions convenient and in spite of the option to give with credit cards, having limited choices can affect the organisation's conversion rate. 

Organisations should make it easy for donors to complete the transaction. Any extra step can cause a donor to walk away as they may not have the luxury of time to follow all the steps. When it comes to filling out the donation form, the only option available to donors is paying with their credit card. Having the option to pay with their PayPal account is another easy way to complete the transaction. Credit cards may not be available all the time, so giving donors other payment options will reduce the risk of not completing the transaction. 

Choosing a payment processor involves a number of factors such as integrations, user experience and fees. You should also remember that a processor does not fit all. You need to assess your payment processor to ensure that it fits your business needs. Transitioning from one payment processor to another is also essential as fundraising strategy evolves. 

First-time donors who have great experience using your website will decide to regularly support your organisation. Aside from ease of use, organisation should make it fast and easy for donors to make an online transaction. Donors can change their minds once they experience difficulty. However, a processor that can be completed in minutes can definitely make a difference.

7 Common School Fundraising Challenges: What To Do With Them?

7 Common School Fundraising Challenges: What To Do With Them?

Fundraising is a rewarding experience because of the benefits that you obtain from helping people and getting support from your cause. However, there are organisations who end up doing everything themselves and the lack of support group breeds frustration. Simply forgetting to thank your volunteers can also hurt your fundraising organisation as this will result in losing them. Before you run a fundraiser, keep these 7 common fundraising problems in mind. 

1. Setting unrealistic goals

What is the first thing that comes to mind when running a fundraiser? Is it about making a fortune or is it about gaining thousands of supporters? Whatever the reason for your decision to run a fundraiser, make sure it benefits your members, volunteers and donor as well. Setting goals does not equate to working 24/7. It means delegating tasks and setting realistic dates that members can follow. 

2. Running the same fundraiser

You may be tempted to repeat the same fundraiser due to its success, but being repetitive can have a negative effect on your organisation. Changing fundraisers is a good idea because it provides additional choices and variation to donors who are exploring options. Keep in mind that you are not the only school that is thinking of running a fundraiser. 

3. Underestimating kid's role 

School fundraising becomes more meaningful when kids are involved. Teaching the value of taking responsibility to kids will open opportunities to make a difference in ways they know. Fundraisers that allow children to play a role are a great idea. 

4. Not sharing the tasks

Doing all the work yourself is not a good idea because it increases the risk of not accomplishing the goal. Let kids, parents, teachers and school staff participate to make the job easier. 

5. Not being transparent

Trust and transparency are important in ensuring fundraising success. If you are unsure where the funds are going, then it will be difficult for you to earn your supporters' trust. It is important that the public knows how you are using the money. Once prospective donors know about your plans, it will not be difficult to win them over. 

6. Forgetting to thank your volunteers

Fundraising is a serious business and it requires a strong support group to accomplish long term goals. It is imperative that you thank donors as way of letting them know you appreciate the efforts they put in to ensure fundraising success. Volunteers will not hesitate to offer their help when fundraising time comes around again. 

The Truths And Myths About Fundraising

The Truths And Myths About Fundraising

Fundraising is a serious endeavor that requires hard work if an organisation aims to tread upon the path of success. However, myths get in the way and may even deter leaders and members from succeeding. It is essential to know the truths and myths about fundraising so you will be able to move forward and make the most out of raising funds and friends. 


Myth #1:If you are new to fundraising, you may think that the entire process is indeed a mystery. Someone who has ventured into fundraising will surely feel discouraged when rejection is experienced. Nobody wants to be held accountable for the mistakes they commit and this is where the problem lies.

Myth #2:Another reason fundraising fails is when you are in doubt of your organisation's ability to succeed. While you need to have a prove track record to raise money successfully, this is not the be-all-and-end-all of raising money. There are development officers who have check members' qualification to ensure great talents are nurtured and utilised. 

Myth #3: Many organisations only turn to large companies when asking money for the belief that this will be the only way someone can obtain sufficient help. Everyone can contribute to the success of your organisation regardless of the amount they decide to donate. 


Truth #1: Support must be earned as you do not get it instantly. Organisations must prove to potential supporters that they are efficient in delivering what they have promised. Trust and transparency must be present as these are also the keys to fundraising success. If you have a mindset that support is always available to fundraising organisations, you will not be to get the results you are looking for. 

Truth #2: Successful fundraising does not happen in an instant because you need to have a proper strategy in place. This means you need to plan, execute and assess. It means you should be keen on details and know what your organisation needs. 

Truth #3: There is no such thing as the right moment when asking donors because prospects will reject you if your organisation does not reflect your mission. Soliciting from donors, does not require any perfect timing because you can ask any time. You just need to invest in creating a fundraising story that connects with people. A fundraising letter that creates a strong impact on your donor will definitely win the prospect's approval. 

3 Tips To Turn Social Media Followers Into Regular Donors

3 Tips To Turn Social Media Followers Into Regular Donors

The social networking sites will be instrumental to the success of any fundraising organisation if opportunities to reach potential donors are utilised. Creating an engaging page can gain likes and followers. However, likes and followers can also be converted into regular donors when effective strategies are used. 

1. Build a connection to influential organisation

Social influencers can increase your engagement as you share strong and meaningful content. You can amp up your strategy by identifying social influencers. You can start by doing some research so you can determine the influential people who are connected to your organisation. If you have an interesting content, you will be able to generate hundreds of shares. 

2. Create a fun process

One way you can get more than just likers and followers is by consistently providing people with creative ideas that will keep them engaged. You can also create quizzes that capture information of users. Anything that increase brand awareness and engagement can improve your chances of converting followers into donors. 

3. Allow donors to give feedback

Knowing what donors have to say about your strategy in engaging them can help you make some improvements. Asking for feedback from donors can either be in the form of surveys, advice and many others. 

3 Techniques That Guarantee A Successful Fundraising Event

3 Techniques That Guarantee A Successful Fundraising Event

A fundraising event provides a perfect opportunity for supporters to connect and establish a much deeper connection by sharing experiences and stories. The event does not only build an opportunity to create rewarding and positive experience but also strengthen existing relationship with your fundraising organisation. However, there are many aspects of organising a fundraising event that may deem by most supporters to be less appealing. This is where the challenges become a deterrent to obtaining long term success. It takes years of expertise and experience for every fundraiser to ensure the success of an event. With an effective strategy and a team of hardworking individuals will make any goals possible. Here are ways you can make every event worth-remembering. 

1. Be creative

To some, fundraising is fun, but to others it is boring and unexciting. While it is true that you cannot please everybody, there are still ways you can come up with a more create concept of fundraising so it will be more appealing to all of your audiences. You may not win all of your prospects' nods, but poking their interest can make a difference. For instance, if you are aiming to support a community, you need to know how you can reach out to them. Do they love sports? Do they have a penchant for art? Being creative is one way to engage your prospects. 

2. Obtain new information

Technology is constantly changing and your organisation should keep up with the trends to avoid the risk of falling behind. In the digital age, social media has made it easier for many people to communicate. Many businesses find it convenient to connect with prospects.  One way you can have a wider reach is by creating a page. Be sure to regularly update your page so supporters will be aware of your organisation's upcoming events. Using social media will also help you spread the word to as many people as possible. Having a multi-channel social sharing strategy will also enable you to engage multiple groups. Members and supporters will also stay updated of your events and other fundraising plans. 

3. Have fun

Fundraising is not supposed to be an obligation for your participants. It should be a fun activity that supporters must look forward to. There should be a sense of healthy competition and camaraderie. Think of a way you can incorporate fun activities that will develop your members' creativity and skills.