In today's digital age, Facebook is one of the most used platforms to engage existing and potential customers. However, utilising Facebook to nurture your fanbase is not easy if you do not know which features you are going to use. In order to keep your followers updated, it is essential to post updates, reply to comments and monitor Facebook activity on a regular basis. If you have an upcoming fundraising event, promoting it on Facebook is also a great idea. Here's how you can promote your event:
1. Track how your Facebook Page is doing
Paying attention to details will help you determine how your page is doing in terms of customer engagement. Check comments and updates as this will enable you track your page activity. There are two ways for you to respond faster. Add your Facebook Page to your favorites and enable email notification so you can get updates in real time.
2. Enable Private Messaging
Things will not always be smooth sailing as you will encounter all sorts of problems along the way. Your donation page may not work properly or fundraisers may have urgent questions that you need to answer right away. Your availability is important in this stage. When you turn on private messages, it will be easy for you to respond to inquiries and resolve problems. Once the campaign is over, all you have to do is to remove the feature.
3. Allow people to post to your Facebook page
It is not only your followers who can see your page. If they post an update to your page, their friends will also be exposed to your campaign. This is why letting people post to your page should be the best practice to follow to give you an opportunity to gain wider public reach.
4. Boost posts
Your engagement rate should also be something you should pay close attention to when promoting your fundraising event. Boost posts with the highest engagement rate.
5. Update your Facebook Cover Image
If you have an upcoming event, don't forget to update your cover image as well. Doing so will highlight your fundraising event. It is also essential that you include relevant links or hashtags in the cover description.
Facebook is a wonderful tool to connect with supporters, donors and volunteers. When it is properly utilised, you will be able to reach your goals not only in terms of engagement but also when it comes to increasing your donors and supporters.