Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!


How do  I choose the right fundraising idea for my group?

Fundraising is an essential part of any school, child care centre, sporting group or charity that need to raise much needed funds.  Picking the right one for your group can be the difference between making a huge profit or a minuscule one. Picking the right one also involves how much work and effort you personally have to put into it. You need to make sure you pick a good one!

Choosing the right one starts with the demographics of your school or group, whether the school or group has a high participation rate when it comes to fundraising, whether you have an amazing, motivated and supportive committee or if you have a really motivated one person fundraising angel,  and if that’s you, we salute you! Your group would be lost without you.

As many of you no double are aware, or if you are new to fundraising you will soon learn, there are many programs and events available to you and it can be quite a daunting task to work out which one is right for your group.

Just because something comes in the mail and it personally appeals to you doesn't mean it is the right one. Can you organise it in-house or do you need to use a fundraising company? Do your research by following the simple FUNDRAISING principle and you will soon find out if it is right for your group.

Fun – Is the program, product or event fun and exciting? Will it engage your students, players, members and families to participate?

Use – Will the use of the fundraiser be easy to set up and run? What does the fundraising company supply to assist with the set up and running of the program or event?

Notable – Is the company a notable and well respected one? Have you heard of them by word of mouth or from online reviews? How long have they been around?

Dough – It’s all about the dough! How much money will you potentially pocket from your fundraiser? Just because it has a big brand name behind it doesn’t guarantee profits. They’re promoting their brand first and foremost. Some non-branded a-thon programs will give you a very high profit of 70% as against sporting branded programs of only 60%.

Rewarding – Do the students feel involved and rewarded for their achievements? Are prizes supplied by the fundraising company?

Advantages – What are the advantages to the fundraiser? Do your families and supporters receive something for their money, what support materials do you receive to make your life easy?

Income – “I” is for “(net) Income” and the most “Important” of the fundraising principle. Do you have to pay money up front? Can you return unsold stock? Unsold stock is dead money and profit! Is it an order form or sponsorship drive where you pay after receiving money and orders from your families? No risk!

Support– What support and services do you receive from the company supplying their product?  Is the company knowledgeable, responds quickly to queries, easy to contact by phone or email and friendly?

Interest – Will the program or event generate interest within your group to increase participation and support?

Negatives- Are there too many negatives to the program or event?

Good Understanding – Do you have a “Good Understanding” of the fundraiser before signing up?  Have you asked as many questions as possible, no matter how small or big, before making the decision that is right for your group?

Australian Fundraising has been operating since 1999 and in this time has assisted over 20,000 groups raise over $40 million. They offer programs that are proven, easy to set up and run, and highly profitable.


Australian Fundraising will help you:

- Market their successful products and services
- Promote your fundraiser
- Plan your fundraiser
- Run an easy fundraiser
- Motivate your students/members to maximise their support

Check it all out at


New Spell-a-thon School Fundraiser

Our new spell-a-thon school fundraiser is now up and running. It offers a very high profit and all of the materials and support to make it a real success. You can view details here. Please do not hesitate to contact our office on 1300 133 022 and request a free spell-a-thon information pack here.

School Fun Runs and school walk-a-thons. Why do they work?

This is the third in our series of our free school fundraising tips for running a School walk-a-thon and a School Fun Run. We hope they are all useful to you.

A school walk-a-thon or a school fun run is a great fundraising event for several reasons. Firstly, they are a good way to promote health and fitness and provide a great benefit to your school or club. It’s a good profit fundraising idea.

School Fun Run Fun Runs and Walk-a-thons are great school fundraisers

While there are many fundraising activities to choose from, school walk-a-thons and school fun runs are among the best and most fun. They're not as hard to organise as you might think. They are highly-profitable and easy to organise. Years ago, participants would pay on a per km basis when joining walk-a-thon and fun run activities. But these days, things have changed when it comes to how the money in a walk-a-thon or fun run activity is raised.

A school walk-a-thon or school fun run is a great fundraising event for several reasons. Firstly, they are a good way to promote health and fitness. There’s often also a bit of friendly competition among the participants. Organising a walk-a-thon or fun run is also a rewarding experience for everyone. Remember they also are very profitable for your school or sports club.

How are the funds raised in a walk-a-thon or fun run? The participants raise funds by collecting money upfront as a sponsorship donation. Remember school walk-a-thon or school fun run fundraising events were done differently years ago. People would pay $/c per lap or kilometre so that the finalization for the event usually extended to 8 or 10 weeks! Exhausting for everyone concerned! By the students collecting their sponsorships up front, all monies are collected by the organiser prior to the event date. Today most fun runs are the school cross country or a walk-a-thon and are done around the school oval. There are also other activities that are part of the walk-a-thon or fun run event to make the event enjoyable and memorable for all, and also to help participants become motivated throughout the event.

Walk-a-thons and fun runs are effective fundraisers because they are very profitable for both schools and clubs. In fact, when you look at the programs of Australian School and Club Fundraising Specialists (AFR), you can get a 70% profit from a walk-a-thon or fun run. So that means if you want to raise a certain amount of money perhaps to refit a new library, build a new playground, or expand a school building, you may want to take a look at how to plan a walk-a-thon or fun run for your school. Apart from the fact that they are highly profitable, they are also a good way to encourage parents, students and teachers to be physically active.

Walk-a-thons vs. Fun Runs

If you’re wondering how a school walk-a-thon is different to a school fun run, well they're very similar. The main difference is as their names suggest. A walk-a-thon involves walking around the school oval or some other course. Fun runs on the other hand involve running e.g. the school cross country. Both are excellent fundraisers. If you'd like to know which one is better for your school or club, it will depend on how the event is planned and the ideas and thoughts of the planners. From an organization's point of view, it would be a lot easier to organise a fundraising event in line with the schools cross country than another completely separate event.

How School Walk-a-thons and School Fun Runs Work

Basically, a walk-a-thon or fun run work the same way at raising money. Both walk-a-thons and fun runs involve sponsorship. Each participant or supporter will give a certain monetary donation to support the student. It will be a lump sum donation for the participant to complete the entire course. Of course location will dictate timing. It’s very important to select a date when the weather is usually good.

Walk-a-thons and fun runs are great fundraisers and often very effective in getting many students to participate as they are perfect for all ages. It’s an interesting activity where students, teachers, club members, and parents can bond through a common goal. Many schools in Australia have started their own walk-a-thon and fun run fundraising events and it's an interesting event that you can organise for your school. Don't forget sports clubs (kick-a-thon) and child care centres (obstacle-a-thon) can organise the same events - it's a chance for everyone to help their club and get a little more fit at the same time.

Organising fundraising activities like walk-a-thons and fun runs may sound difficult but they're not. Once you've planned and run your first one (especially with the help of Australian School & Club Fundraising), like other schools, you'll run them year after year with AFR.

They also offer various other fundraising programs. They have been running a family owned and operated business since 1995. They are one of the most experienced fundraising businesses in Australia. They're a recognised, nationwide family owned and operated business. Contact them on FREE CALL 1800 657 489 (from a landline) or 07 3279 0140 (from a mobile) and they will answer all of your questions and send information on their fundraising programs. Give them a try - you'll be happy you did!

Free school walk-a-thon ebook

Getting More People to Join Your Walk-a-thon Fundraising Event

This is the second of our free school fundraising tips for running a School walk-a-thon and a School Fun Run. We hope it is informative for you.

Part of your fundraising plan is to find ways to effectively promote the walk-a-thon or fun run. This blog article shows some methods that could help.

School Fun Run Be a winner with a School Fun Run or Walk-a-thon

Getting More People to Join Your school Walk-a-thon Fundraising Event

A school walk-a-thon or school fun run fundraising event is only as successful as the number of participants. More participants means more profit, but promoting the event and offering the right incentive prizes and in turn obtaining a good number of participants can sometimes be quite a challenge for organisers. So how can you get more people to join your fundraising event?

Promoting Your School Walk-a-thon and School Fun Run

Part of your fundraising plan is to find ways to effectively promote the school walk-a-thon or school fun run. You can do so by creating posters and giving out flyers. You can also speak during the school’s assembly to encourage students and teachers to join. Then, they’ll relay your message to others who are willing to help and join the event too.

Since the best way to promote any type of activity, business, or service is to create an online presence, you can start posting ads on your school's web site. You can create a fan page or profile using social media such as Facebook, Twitter and Instagram to promote your school walk-a-thon or school fun run. Don’t forget to include all the important details such as the date, time, and your goals - the amount you'd like to raise and what it will be spent on.

You may also want to send out newsletters to parents and inform them of the upcoming event. Also highlight your goals and the benefit of the walk-a-thon to the school such as where the money raised will be spent. Also invite friends, colleagues, teachers, and family members through e-mail. Encourage them to support the school’s cause and ask them to spread your message to their friends and family.

Present Your Goals

Another important thing when promoting your fundraising event is to give the participants a reason to support the fundraising event. Talk about what your goals are and what you intend to do with the money raised. For instance, the money will be raised to purchase new sporting equipment, refit a new library, purchase a new playground, expand a classroom, or to buy new air-conditioner's for the children. In this way, people will clearly see what your intentions are and why it is important for them to support this event and other fundraising events to come.


When promoting the fundraising event, make sure to offer great incentives and prizes. A school walk-a-thon or school fun run can be a rewarding experience and giving the participants great incentives or prizes will encourage them to join the event in the first place and maximize the sponsorships they get. Who knows, they might support every single fundraising activity you have over the next few years?

Offer individual prizes to everyone who obtain sponsorships for your event and also a major prize to your highest fundraiser. The more incentives and prizes you present, the more people will join in supporting your fundraising event.

The best place to hold the prize-giving ceremony is during the school’s assembly. It should be done a few days after the successful walk-a-thon or fun run activity. The kids will really be excited and enthusiastic.

Now here’s another tip. You can ask local businesses to donate a prize as the major prizes. The prize can be for the highest fundraiser or the highest fundraising class. You can include their business name and the prize they've donated in the school newsletter as a "Thank You". It will be good publicity for them and because they are donating the prize, it won’t cost your school anything. How cool is that?

Collecting and organising effective individual rewards can be a major task though. If you’re stuck with available time to organise the individual prizes or you think you have too many tasks to complete and too little help, you can find help from a reliable fundraising business. Australian School and Club Fundraising Specialists offer a wide selection of prizes for individuals and also support materials.

They also offer various other fundraising programs. They have been running a family owned and operated business since 1995. They are one of the most experienced fundraising businesses in Australia. They're a recognised, nationwide family owned and operated business. Contact them on FREE CALL 1800 657 489 (from a landline) or 07 3279 0140 (from a mobile) and they will answer all of your questions and send information on their fundraising programs. Give them a try - you'll be happy you did!

Free school walk-a-thon ebook

How to Develop a School Walk-a-thon and School Fun Run Master Plan


This is the first of our free school fundraising tips for running a School Walk-a-thon and a School Fun Run. We hope it is informative for you.

How to Develop a School Walk-a-thon and School Fun Run Master Plan

A School Walk-a-thon and a School Fun Run are two of the most profitable fundraising ideas available for schools. It is also a healthy fundraiser.

Organising and running a school fun run or school walk-a-thon is not as difficult as you might think. Developing a master plan is the key to a successful fundraising event. You may have organised a not-so-successful walk-a-thon or fun run fundraising event before and you've asked yourself, “Where did it go wrong?” Or you may never have organised a school walk-a-thon or school fun run and you’re wondering where to start. Alternatively, you may have organised a successful walk-a-thon or fun run previously and you want to make it even better. Simply, in order for a school walk-a-thon or school fun run to be successful, you need to plan ahead of time.

There are many profitable fundraisers that you can choose from. A walk-a-thon and fun run work well; they’re highly-profitable and easy to organise. They're one of the most effective and interesting fundraising events for your school, and work well for all school aged students. Make sure you put a school walk-a-thon or school fun run on your fundraising ideas list!

To prepare for the much-awaited fundraising event, think about what kind of event you’d like to run. You should also consider the best possible date for the event and the amount of money that you’d like to raise. You should also plan what to do with the funds that are going to be raised. Will it be used for new sports equipment and for the sport travel budget? Will it be used in outfitting a new library? Or is the money going to be used to buy new air conditioners for the students?

Now just like any fundraising event or fundraiser, a school walk-a-thon or school fun run can't be planned in one day. To make it easier to plan have an estimate of the amount of money that you would like to get from the event. From this, you can start working towards your goals.

To help you get started, you need to have volunteers. You will need the help of colleagues or the P&C/P&F committee in planning to ensure your event is a success. Remember that one person shouldn’t be doing all the work; it’s not a one-person show. You need to assign people different tasks. Everybody on the committee should agree on the master plan before it’s implemented. This will also ensure that there won’t be major issues on the day of the event itself.

Choosing the Date

Part of the plan is choosing the best possible date that the school walk-a-thon or school fun run should be held. They should be organised for the time that's best suited for your climate; so naturally your location will dictate the timing. Also make sure that the fundraising event won’t clash with other school activities six weeks before the event. In order to maximize your profit, you need the full commitment of participants, organisers and teachers for this fundraiser.

Recruiting Volunteers and Delegating Tasks

This type of event can’t be organised by a single person. You need to create a committee to assist you in handling the planning and implementing. To do this, you need to find volunteers who are committed to make the fundraising event and fundraiser successful. You can ask parents and teachers to volunteer. To recruit volunteers, promote the event and discuss the benefits of organising a walk-a-thon and fun run for the school and where the money that’s going to be raised should be used. Also discuss the benefits of the walk-a-thon or fun run; it doesn’t only promote fitness but is also a great way to build school spirit. Advising possible volunteers that you only need them for this event will also ensure more support as volunteers understand that they're only commitment is to the walk-a-thon or fun run and not a full time commitment throughout the remainder of the year.

Paperwork and Prizes

Organising prize incentives for the winners may be time consuming as well. If you and your team don’t have the precious time required to do this job well, you can choose to use a service provider to help organise paperwork and prize incentives for the event.

Australian School and Club Fundraising Specialists (AFR) are one of Australia’s most experienced fundraising businesses. They offer various programs for all types of groups to raise funds. They’ve been in the business of helping schools and groups fundraise since 1995 and their My School Walk or Run For Fun school walk-a-thon or school fun run fundraiser has been assisting schools raise much needed funds since 1999. Let AFR organise the perfect walk-a-thon or  fun run for your school with an extremely high percentage of profit guaranteed. They're a recognised, nationwide family owned and operated business. Contact them on FREE CALL 1800 657 489 (from a landline) or 07 3279 0140 (from a mobile) and they will answer all of your questions and send information on their fundraising programs. If you've planned a date, you can start the process by booking online by clicking here.


How to pick a profitable fundraising program for your school or group


Our fundraising experts are often being asked which program would best suit large groups or small groups, various seasonal school activities, dual fundraising initiatives and small sporting groups versus larger networks with more members. Of course each of our fundraising programs will result in different levels of profit based on the support you attract. Here is a quick guide that may help you select a program.

School Group Fundraising
(Primary School / High School)

  • Billy G's Gourmet Cookie and Biscuit Dough (in high demand throughout Australia)
  • My School Walk or Run for Fun Fundraiser (70% profit and up to 30% bonus materials to run)
  • Raffle Fundraisers (Gold Coast Holiday, Hamilton Island Holiday, Fiji 5 Star Resort Holiday, Rydges Resort Holiday, Sydney Holiday)
  • Crest Chocolate Fundraiser
  • Scratch and Support Fundraiser

Child Care Centre, Kindergarten, Playgroup Fundraising

  • Billy G's Gourmet Cookie and Biscuit Dough (Nut-free order forms available)
  • Crest Chocolate Fundraiser

Sporting Group Fundraising
(Rugby and Soccer Clubs, Tennis and Cricket Teams, Netball and Cheerleading Groups, etc)

  • Billy G's Gourmet Cookie and Biscuit Dough (in high demand throughout Australia)
  • Raffle Fundraisers (Gold Coast Holiday, Hamilton Island Holiday, Fiji 5 Star Resort Holiday, Rydges Resort Holiday, Sydney Holiday)
  • Crest Chocolate Fundraiser
  • Scratch and Support Fundraiser (very easy to run for small groups with high level profits)

Dance and Music Club Fundraising

  • Billy G's Gourmet Cookie and Biscuit Dough (in high demand throughout Australia)
  • Crest Chocolate Fundraiser
  • Scratch and Support Fundraiser (very easy to run for small groups with high level profits)

Charity and Not For Profit Groups

  • Billy G's Gourmet Cookie and Biscuit Dough (in high demand throughout Australia)
  • Raffle Fundraisers (Gold Coast Holiday, Hamilton Island Holiday, Fiji 5 Star Resort Holiday, Rydges Resort Holiday, Sydney Holiday)
  • Crest Chocolate Fundraiser
  • Scratch and Support Fundraiser (very easy to run for small groups with high level profits)

Remember we are just a phone call away (07 3279 0140) if you need more advice and are happy to discuss your options. We insist you keep the "fun" in fundraising each step of the way!

My School Walk or Run for Fun Customer Feedback


“Extremely professional and very easy to run. Great fundraiser for very little effort. Easy to do with minimal volunteers.” C. Jacobsen

“Well that was certainly an easy fundraiser! I'm extremely pleased with the support and speed of service we have received from Australian Fundraising. I was amazed that I could put the prize request in on a Friday and have the prizes by Tuesday! Thank you for making my job easier”. C. Walbutton

"What a great fundraiser! Our school currently has 240 children and we managed to raise $7500 from our recent walk-a-thon. That was $1800 more than our previous year’s fun run.  The prizes were fantastic and definitely gave the children incentive.  Not only was it a fun and healthy activity on the day it also greatly benefited our school.  We received great support from the team at Australian Fundraising Specialists.  We would definitely recommend this fundraiser".  A. Water State School P&C

“Our program was awesome once the rain eased up and all fun run options - wrist bands, water, sorted prizes also delivered quickly were successful. Parents responded well and the students enjoyed contributing to school resources.” M. Felton

"Fundraising was made very easy with the help of Australian School and Club Fundraising Specialists. Our school managed to raise approximately $12,000 net. The prizes were of excellent quality and the children had plenty to choose from.  From the P&C’s perspective, the computer program made the collation of monies and prizes very simple. When the prizes arrived (on time) the order was exactly as ordered". M. Westerman

"On behalf of the Southern Cross Catholic School Parents & Friends Association I would like to thank you for your generous support of our  inaugural Riverway Walk.  The event was a great success with almost $33,000 having being raised, exceeding our wildest expectations. We have been amazed by the level of support for this event and the positive feedback. While the children did a tremendous job in seeking sponsorship from friends, relatives and neighbours, your contribution toward incentive prizes for the event certainly helped to keep them focused".   K. Clarke

“Extremely professional and very easy to run. Great fundraiser for very little effort. Easy to do with minimal volunteers.” C. Jacobsen

“Fantastic opportunity to encourage students to be active and healthy while raising a lot of money to purchase resources to help their education.” K. Eakin

“The whole process allowed for an easy and exciting way to raise funds for our club.” C. Deviny

“Ran very smoothly, no problems at all. Prizes delivered promptly. Will be doing this again in 2013 for sure!” T. Parker

“Our program was awesome once the rain eased up and all fun run options - water, sorted prizes also delivered quickly were successful. Parents responded well and the students enjoyed contributing to school resources.” M. Felton

Billy G Cookie Dough Feedback


What does everyone think about our Billy G's Gourmet Cookie and Biscuit Dough?

"Hello, I was wondering if anyone in my area was fundraising with your amazing cookie dough? I'm in Victoria 3134 (I am willing to drive a far way if necessary lol)!"

"G’day Billy G. Saw a great idea on Facebook showing your cookie dough being used on the outside of a cupcake tin. The end result being a cookie dough shell that could then be filled with ice cream, or whatever else people want to put in it. I mentioned it at work and the Cookie Dough is now in high demand again! Could you please email me a flyer that shows varieties available & how much tubs are? It could be another good way to raise some cancer research funds."

"Put it this way - if I knew someone locally doing a Billy G cookie dough fundraiser I would throw out all the meat I had bought and frozen and replace it with cookie dough. My DP would go mental, but it would be well worth it. Mmmm...cookies... "

"Drool! We had Billy G Cookie Dough at Kindy last year and I sold about 40 million tubs at work, they are that popular. White Choc and Macadamia is our fav but love all of them! Great straight out of the tub... yummo!"

"From start to finish Australian Fundraising was most helpful and diligent at all times. So far this year the Cookie Dough fundraiser has been our most successful (and might I say most delicious).  I had the pleasure of speaking with some of the children this morning who had cookies last night for dessert - they all had the most wonderful reports of the cookies being "soooo yummy". I spoke with a couple of parents also who baked cookies (pretty much as soon as they got home on most accounts) and raved at how easy it was & how some wished they had ordered more tubs (I learnt the hard way the first time too!). Your accounting software is easy to use and makes collating/ordering/packing very easy - thanks! I look forward to "doing it all again" soon." Murarrie State School P&C

"The Billy G’s fundraiser was considered a huge success which exceeded our expectations, not only due to the money we raised but how well supported it was by the school community. Not only did we raise much needed funds for our school, but it was made very easy by being supported by the software package, which took all the hassle out of collating everyone’s order form. Even our few left-overs were in high demand!" Briony Burt

"We are very pleased with the outcome. Firstly with the number of orders and the overall amount raised. Secondly it was so easy to run. It's been terrific. You can pencil us in again for next year." Lindy M, Mt Cotton State School

"We are a school of only 115 students but we sold over 500 tubs of cookie dough; it was so easy to run, your tally software was a delight to use and it was a pleasure to work with your company". Casey B, Bouldercombe Primary School

"It really does sell itself. Plus the incentive prizes are great. Parent's are becoming tired of always having their hand in their pockets for the school, so it's fantastic that we can offer a fundraiser where parent's can purchase cool products and still support the school – talk about win-win. The software made ordering a breeze. We have had all good feedback from our customers and it's nice to see kids with Billy G's cookies in their lunchbox. I would heartily recommend this fundraiser to anyone – it's easy, different and rewarding and supportive. Good onya Billy G!" Alligator Creek State School

"I thought if the school could get 100 tubs ordered I would be happy. You said we would easily get to 400. I am still collecting orders this afternoon and we are over 700 tubs. So easily run and this is one of our most profitable fundraisers in years." Deborah G, Oxley State School

"We were surprised at how much we sold. Basically the cookies sold themselves with very little effort from us which will make it easier when we do it again as people should remember how good they were." Suzanne D, Kurwongbah State School

"Thanks for such a good fundraiser. Everyone loves their cookies and the gifts have all the children happy and excited. Looking forward to next year's fundraiser". Timboon Kindergarten. Sold 256 tubs from 70 forms.

How to encourage parents to volunteer at school

shutterstock_58122331Be flexible - Don't get hung up on how frequently each parent volunteers. Everyone has different amounts of time they can contribute and by being flexible you can benefit from what they can give instead of scaring them off altogether with required commitments.

Be grateful - Parents who are sincerely welcomed and thanked for their contributions and hard work are more likely to volunteer regularly because they feel appreciated.

Be creative - Think up a variety of ways for parents to get involved at your school. Allow parents to make suggestions on what they could, and would like to, bring to the group. Everyone has different strengths and it can be beneficial to tap into those resources.

Be positive - Have fun, show your volunteers a great time. Mix it up and move away from the dull and boring aspects at every meeting or function. If you are having a blast as a group, others will be itching to join you and be part of something bigger.

Be connected. The stronger the connections in your group, the better the results. It pays to pair like minded people into sub-committees and delegate tasks they are keen to work on. This not only offers a great opportunity for strong friendships but the school benefits from a happy, productive and united group of volunteers.

Be vocal - Encourage your current parent leaders to be advocates for the group so they recruit new members over time. For some it is second nature to discuss what they do inside their school volunteer group while others could do with a reminder!

Be generous - If it's always take, take, take it will soon tire your hard working volunteer group. Add in a little giving back - a meal together, coffee and snacks, a special outting, the little things can say thank you the loudest and help to make it all worthwhile.

How to fundraise when times are tough and families don't have much to give


Regardless of whether we are in a strong economy or a weak one, the quickest way to stop fundraising is to stop asking for support. If you don't ask, you don't get!

That said, there are ways to take current circumstances into consideration and create a fundraising program that takes family situations into account.

When times are tough utilise fundraising programs that give the supporters something in return. The better value the return is, the higher the level of support.

A great example is the Billy G's Gourmet Cookie and Biscuit Dough fundraiser, even in tough times the weekly grocery list usually contains some form of treat or snack food. By offering this solution in the form of a fundraiser the funds that are already dedicated to these types of products in the weekly budget are covered. The added ability to then offer a large range of cookie flavours at a competitive price where families can save money AND support their local school, group or not for profit organisation is a win-win situation!

The Scratch and Support cards are another great fundraising program suited for groups of all sizes. It's easier to spare a few dollars and feel like a contribution has been made with little to no impact on the weekly budget. These smaller donations offered by a group of people very quickly adds up to reach substantial fundraising goals. The added bonus of giving supporters a set of discount vouchers makes for excellent return on investment and is sure to make for happy fundraising supporters.

For more information, or help on how you can get the most out of your fundraising projects, please contact us.

Top 10 reasons why people support fundraising programs


Here are some of the top reasons why people support causes and not for profit groups...

  1. ... because I was asked to.
  2. ... because donating to a fundraising project makes me feel like I am helping a good cause.
  3. ... because I want to support someone who is trying to reach a goal.
  4. ... because I felt obliged.
  5. ... because I can relate to the fundraising goal and want to help achieve it.
  6. ... because I had spare change/funds handy.
  7. ... because I felt inspired.
  8. ... because I needed a tax deduction.
  9. ... because giving makes me feel like part of the group/organisation/school.
  10. ... because I wanted the item for sale (chocolates, bonus items, raffle prize.)

It is far easier to run a successful fundraising program once you understand the motivation behind why people support various fundraising projects and causes.

How to use Social Media to increase Fundraising profits


The power of social media is essentially the power of word of mouth, regardless of whether it is on purpose or accidental. Getting your supporters to spread the word makes a HUGE difference. People can't support something they just don't know about.

The first step to creating a social media presence is to set a plan. Be clear about your goals - what you are fundraising for and what you are offering in order to achieve this. Target the people who will most likely support you and get the message of who, what, when, where, how out there. The easier you make it for them to support you, the more likely they are to do just that!

Build your support base with Facebook

6 degrees of separation will soon spread it far and wide through friends, family, associates and colleagues. Fundraising is all about telling a story - explain who your group is, what they are fundraising for and the more you reach out and involve others the more likely they are to support you. Share your goals, let them know how they can support you and make it easy to action the decision.

The best ways to gain attention on Facebook includes:

  • Status updates about progress/news/info as the fundraiser progresses
  • Request the post be shared/on-posted
  • "Like" if you support prompts
  • Create a group to maintain even more focus and attention
  • Link to websites that support online donations/purchases/support methods
  • Load images of others supporting the cause (inspire others)
  • Tap into YouTube videos and other media to engage on a visual level
  • Share on other pages and groups with like-minded demographics/followers

Create a following with Twitter

Once your group builds a Twitter following you can easily push awareness even further. Getting re-tweets and interactions from other people drastically increases exposure. Mixing with other groups will give them the chance to promote you to their followers as well. Remember the focus of sharing is to create a community, stir up some excitement and motivate others into wanting to help your cause and donate or support your fundraiser. You can even link your Facebook page with your Twitter account which will save a lot of work and remove the duplication.

Remember to share your successes with your social media followers. There is nothing better than seeing the final achievement.

If your fundraising goal was to purchase a new playground for Junior school, or to build a football club canteen take photos, share stories about the unveiling, let followers know the final amount of funds raised. It becomes a community success and not just a group/school one. This also makes it far easier to gain their support again down the track as they have a more emotional connection.

Billy G's Gourmet Cookie Dough - Add a splash of colour



It's no secret that everyone loves our Billy G's Gourmet Cookie and Biscuit Dough, it's always in high demand! We often get customers sending in great tips and ideas and it's time to start sharing and inspiring!

With St Patrick's Day, Easter and Mother's Day fast approaching we have some clever ideas that can easily be achieved with any of the cookie dough products:

  • Add a splash of colour to the dough (for best results use any of the light dough batters). One school did this in their Tuck Shop/Canteen selling pink coloured, heart shaped, Choc Chip cookies and they sold out straight away. They made more for lunch sales and they sold faster than they could bake!
  • Roll the dough flat and cookie-cut shapes to suit themed events.
  • Ice the finished cookies and decorate with icing and sprinkles.
  • Bake egg-shaped cookies ready for Easter.
  • Let the kids bake and decorate cookies to give to Mum on Mother's Day.

Regardless of whether you are making the cookies to enjoy with friends and family, for resale or as a gift - they are sure to be a treat that's in high demand.

Enjoy and keep the stories coming - we love hearing (and sharing) tips and tricks!!!

St Patrick's Day - 17 March
Easter Day - 31 March
Mother's Day - 12 May



Check out the Billy G's Gourmet Cookie Dough range here.

New vinyl banners to promote My School Walk or Run for Fun fundraiser


Make sure your fundraiser is unforgettable! Display the new vinyl banners on your front fence/gate to ensure high exposure for the duration of your fundraiser. Boosting exposure also boosts support and funds.

“I just received the boxes of goodies for the My School Walk or Run for Fun Program including the vinyl banner, juice sticks, sponsorship brochures and participation certificates. The new vinyl banner is a great idea. It certainly will generate interest and keep the students and their families aware of the fundraising event.”
Damian Anderson, HPE Teacher

Click here to find out more about the My School Walk and Run for Fun program for 2013.

(Vinyl banners are also available for the Billy G's Gourmet Cookie and Biscuit Dough Fundraiser)

2013 Australian Fundraising Programs - find out what's new!


Our 2013 fundraising programs are now up and running to assist groups raise those valuable and much needed funds. What’s new in 2013:


  • “Win an iPad” Family Fun promotion
  • We issue discount vouchers worth over $140 to those families that support all of our fundraising programs run by groups
  • Free freight for 1st term deliveries of the cookie dough
  • Free $100 of sports balls for booking the My School  Walk or Run For Fun
  • Free freight for the luxury, designer greeting  cards for deliveries to 30 June
  • Free silicone slap watches for raffles booked by 31 March
  • Major bonus prizes for booking Crest Chocolates by 31 March

Product Programs

Click here to view our latest enews release.

There really is a Billy G!

We’ve been asked on numerous occasions...

Is there really a Billy G?

The Gaydon family own and operate Australian School and Club Fundraising Specialists™. We have been involved in the fundraising industry for over 18 years.

Bill Gaydon developed the scrumptious tastes of the Billy G’s Gourmet Cookie and Biscuit Dough range. So, there really is a Billy G!

We have developed the various fundraising programs you see on our website and in our product catalogues and on our website. Together with our team of loyal, knowledgeable and enthusiastic staff we offer our friendly and efficient service in developing your fundraising requirements.

We look forward to hearing from you soon. (If you’re really lucky we might even organise a free sample or two to get you started!)

P.S. The photo was taken at the 2012 Brisbane Ekka by Billy’s daughter, Kylie. Billy G still takes his daughter to the Ekka even after 30 years. It’s a tradition!

Best ways to promote a fundraiser

Many Australian groups and organisations underestimate the power of promoting their fundraiser. With websites, blogs and social media your potential reach in this day and age is huge.

You should be promoting your fundraiser in the following mediums:

- Posters
- Flyers
- Newsletter articles/features
- Enewsletters
- Facebook
- Twitter
- Blog
- Website feature
- YouTube

You can also rely on your support network and ask them to on-promote through the same mediums they can control. Word of mouth is powerful and with so many great ways to reach your audience make sure you don't cut yourself short.

Using tools like social media and YouTube doesn't have to be all serious or a cry for help. Viral, amusing, unique and inspiring ideas are often far more effective and create a bigger wave of awareness (and support). Don't be affraid to have a little fun!

Fundraising for a good cause

It is one thing to organise, choose and run a fundraiser - it is another thing to ensure you get the very most out o fit possible. One way to improve the profits you raise is to share the story behind why you are fundraising.

Make your audience aware of what you are fundraising for and how their donation or purchase can help. Making a tangible difference can be far more motivating than an elusive one.

Make sure you outline the happy outcome and benefits that will result from a successful fundraising program. A common goal can easily bring people together.

Make your group feel involved. The more invested they are in the fundraiser the harder they will work towards involving others. They will also share in the pride that comes as a result of the success.

Set a target - this can create a sense of working towards a set achievement and of course creates even more excitement once you surpass that goal. Ensure the goals are realistic - going over is a much better result than just missing the set goals. Gauge by previous fundraisers to give you an idea of what's possible for your specific group.

Remember to thank those who supported and assisted in the fundraiser - that gratitude will go a long way, especially if you raise funds frequently.

Cheerleading group fundraising success

A small Cheerleading group of only 20 members sold an amazing 36 Scratch & Support fundraising cards in just a few weeks making a net profit of $2,400.

Results like this are easy to achieve, let us show you how! Contact us today on 1800 657 489 and we can discuss your group and what will work best and make huge profits.

How to pick the right fundraising company to work with

It can be difficult knowing which company you should select when it comes to running a fundraiser. To help take out some of the guess work here are a few things to take into consideration.

1. How long have they been operating for?

A company that has stood the test of time immediately tells you they know what they are doing. If they didn't - they wouldn't still be running 10-20 years later. The longer they have been around for the more knowledge, tips and advice they have which can be incredibly useful especially to those who are new to running fundraisers. There is also a good chance they know which products will work best for your school, group or organisation increasing the success of the program you end up running.

2. Costs and profits

The products on offer from each company can also help narrow down the selection. Look at the amount of clear profit you will make AFTER you have purchased the fundraising product(s)/program. The ability to return left-over products is another element to take into consideration in the event you don't sell as much as you estimated. Some companies allow return of over-stock for some programs, others do not. If you pick a company or program that don't allow returns you may need to rely on their guidance and advice for ordering the correct amount for your group.

3. Friendly and approachable

Customer service is also important. It's nice to be able to phone up and ask a question without feeling like you're being a nuisance. You can usually gauge the level of service within moments of discussing your ideas and program preferences. It can be beneficial to select the company that can't do enough for you and will willingly discuss solutions and suggestions with minimal prompting. Don't be shy to ask as many questions as you can think of prior to committing to a program to ensure you make the right choice.

4. Goods supplied

Some fundraising programs come with all you need to run and support your fundraiser in a nice neat package whilst others come with very little support leaving you to create your own promotional materials to promote your fundraising event. Find out if your buyers will receive any information to support the program, if you have to pay extra for it, or whether you have to do it yourself. If there are costs involved you should weigh those up against the time and effort it will take to create your own, and how successful that will be in comparison. A fundraising program is only as successful as the promotion behind it.

5. Buyer incentives

Some companies offer bonus items to help increase the profits of your fundraiser. These bonus items can be used for seller incentives and to boost profits. This can aid the ultimate success and is worth consideration prior to making the final choice.

6. Go Local

Picking a company that is located locally (in the same state or region versus overseas) can also add peace of mind. They tend to be easier to get in touch with and there are no language and time barriers. It is also important to ensure safety standards and product quality assurances are in place and that all goods and services are guaranteed. Using a local company will also speed up the delivery of goods and materials.