Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Three Things That Hinder Group Fundraising From Succeeding

Every fundraising group has sales goals that need to be accomplished and it takes a team effort to succeed in these goals. One of the discouraging moments of being in a fundraising group is not raising enough money to cover group expenses. All members may have dedicated their time and effort to organise and run the campaign, but not getting any positive result can have a negative impact on the group. If you have worked hard to achieve sales goals and you are still not getting any result, you have to do things differently so your goals become a reality. Aside from making a few changes to your approach, you will also need to have commitment to achieve your goal. You will need to start with identifying the factors that make fundraising ineffective.

No Fundraising Goal

In fundraising, every member needs to set individual and team goals as this can serve as motivation to work harder and dedicate more time. When groups are only told they should go out and do their best, they will not have any sense of purpose. As a result, they will not take you seriously and raising money or accomplishing their mission will no longer be a big deal. As a leader, members must be provided with some directions by giving them a minimum item goal to achieve. These can be broken down into smaller daily goals. This can be done by finding out the amount of money you need to raise. The amount can be divided by the number of sellers in your group.

No Purpose

How can achieve anything without a purpose? While raising money is considered by some organisations as the main purpose of a fundraising campaign, there has to be a much deeper reason you are trying to raise money. More often than not, fundraising is done backwards. People raise money and then decide what to do with it. If you and your members are not sharing the same objective and they are working without a purpose, it is difficult to convince them that you are raising money for a good cause.

No Accountability

Your fundraising campaign is not going to achieve a fundraising goal you set if they do not have group selling accountability. Members will not automatically start selling without once they are provided with sales materials. You need to track their progress for you to find out if they are carrying out the task you assigned them. As their leader, you should also help them keep up with their selling. You can also incorporate additional incentives to make selling fun.

Three Valuable Lessons That Kids Learn From Fundraising

School fundraising does not only benefit teachers and parents but kids as well. Kids who start to involve themselves in various fundraising activities become more aware of the values that the activities provide. As they work as a team, they will come to realise that it really feels good to do good for others.  Value formation is not only limited within the portals of your home, as these values can also be harnessed by helping kids become more involved in school fundraising. While it instils a lot of good values, there are three lessons that kids learn from joining a fundraising campaign.

Patience is key to accomplishing your goals

Success does not happen overnight because it is a step by step process. The same is true with fundraising. Before you raise enough money for your organisation and its beneficiary, you need to reach out to your donors and cultivate them so you can establish good donor relation. It does not happen instantly and it is inevitable to get rejected at some point. However, if you are eager to accomplish your goals, it will not matter how long it takes for you to master the art of donor relation. Kids who participate in fundraising campaigns learn the virtue of patience especially when adults lead by example.

You gain from sharing

What is going on inside a donor’s head when they are giving? Why do donors give when they know they are not going to receive something in return? Philanthropy is indeed profound and only those who have genuine interest in giving will be able to understand the fact that giving is also gaining. Observe kids who are sharing their time, efforts or money with the organisation and they will surely tell you that they have a rewarding experience. Without a doubt, giving something wholeheartedly is a great experience as you gain happiness because of contributing to the success of the organisation in helping others.

Fundraising is not just about the money

It is true that there is fun in fundraising and it is not just about raising money. Once kids grow up and they plan to pursue a career, they will realise that having a fulfilling career is not just about money but helping other individuals have engaged their service. They raise funds to help another person accomplish a goal and this valuable lesson teaches them to be selfless. While it is a good thing to be competitive, the non-monetary reward they earn from fundraising is also worth-knowing.

Mastering The Art Of Donor Relation

Have you found time to check your donor retention rate? If only 3 out of 10 donors came back to give again, you know that something is not right. A low retention rate is just as bad as donors saying ‘no’. What do these two have in common? If you are having difficulties retaining first-time donors or getting a prospect to say yes, you need to ask if you have been carefully cultivating your donor relationships as this is important. Building long-term relationships with your donors is also part of your fundraising goal and it is the art that you should master for donors to stay.

Acknowledgement

Letting your donors know you received their donations and thanking them encompass acknowledgment. The only way your donors will feel valued is when assure them that their money is on its way to its primary purpose. This might seem like a simple gesture but it creates a great impact on your donor. Acknowledgement is one way to make donors feel that you know them personally. It is the first step to building strong relationships because you are no longer treating them as donors but as friends.

Impact reporting

Aside from acknowledging your donors, you should also tell them what you did with their money. Informing them of the purpose and impact of their donation will encourage continuous support. You can create a stronger bond when they feel involved in your fundraising campaign. Another reason first-timers become repeat donors is when they are aware that donations have served its intended purpose.

Recognition

Celebrating their giving is one way of recognising donors. Recognition comes in after you have welcomed your donor. It is not enough that you welcome them as you should also need to get them to stay. Thank them for their efforts by hosting an annual donor appreciation party. Letting your donors feel they are not forgotten does not only increase retention rate but also builds stronger relationships.

Engagement

Since it is essential to involve people with their philanthropy, find time to connect them with people who benefit from their donations. A personal thank-you letter from a beneficiary or a day at a camp can work wonders. If donors are updated of the development, they will feel good about giving.
Donor relation is a serious art that fundraisers need to master to fully appreciate fundraising. While it takes time to earn donor’s trust, it does not necessarily mean you will stop cultivating them once they make a donation. Donor relation is a process that requires long-term commitment.

When Donors Say ‘No’

Everything was perfect until your donor said ‘no’. Nothing can be more depressing than being rejected by a donor especially if you have dedicated your time and effort to win their nods. When donors decline, take the time to analyse the real root cause of the rejection. Instead of focusing on the failure, use this as an opportunity to analyse the factors that made your donors say ‘no’.  Start by thinking through the following questions:

Was your ask properly crafted?

Before you proceed with making an ask, you need to build a positive relationship with your prospect. This way, you will feel more comfortable knowing that you have cultivated the prospect. It is also important to focus on the prospect who has already indicated an interest in your organisation. When asking, make sure you ask for a specific amount and explain the purpose of asking.

Have you taken the time to cultivate the prospect?

Your donors are more likely to say no if they have not been properly cultivated. You need to make an effort to have a meaningful conversation with your prospect so you will know the things they are interested in. Being a complete stranger to your organisation will make your prospects feel left out. Make sure your prospects have taken at least one step to become part of your team.

Asking them to attend a fundraising event or volunteer at your organisation can make them feel involved. As you make an ask, see to it that you are familiar with your project or program. When it comes to making an ask, you will also have to take your donor’s financial capacity into great consideration. Make sure they have the capacity to give at the level you are expecting. Another reason donors say no is when you are expecting too much from them. The cultivation process is an essential part of getting to know your prospect because it allows you to find out if they are really interested in your organisation.

Why did your prospects say no?

It is still possible for your prospect to say no even if they have been properly cultivated and the ask has been properly crafted. This only means that one of your assumptions might be incorrect. You may have already thought that they have the financial capacity to give, but this might be wrong. Perhaps they may have the willingness to give but not at the amount you have suggested. Your donors may have said no but this does not necessarily mean that the meeting is over. You just need to continue to cultivate your prospect to get to know them on a more personal level.

How To Turn Fundraising Fear Into Enthusiasm?

What does it take to get board members to become fully active in fundraising? While you have already employed proven techniques to encourage enthusiasm and cooperation, it seems that something is still lacking. Changing the mind-set of your board members is important because it is only then that you will see their involvement in your organisation.

•    Help them deal with the challenges of fundraising

When it comes to dealing with fundraising’s dark side, it is important that you are honest with your board members. Setting the wrong expectations will only breed frustration that is more likely to discourage them once they attempt to raise money. The feelings of anxiety and nervousness may arise when asking strangers for money. While everyone is willing to do their part to contribute to the success of the fundraising campaign, things are often easier said than done. One way to overcome the fear is to deal with it directly. An honest and open discussion will help them overcome fundraising fears. Encourage them to speak freely so you will know how they really feel.

•    Remove the notion that fundraising is all about money

Money is the first thing that comes to mind when talking about fundraising, but it should be about changing the world. While it involves giving money, the donors’ emotions are all that really matters.  When donors are giving their money, they are also enhancing their legacy and life as they are taking part in solving problems. There is a huge difference when people take part in something with meaning. When board members realise that donors are happy with contributing to the organisation, it will be easy for board members to shift their perspective.

•    Don’t just seek donors, seek friends

Turn one-time donors into regular donors by establishing a good relationship. When you see donors as friends, you are not only breaking the wall that deters you from connecting with them, but you are also giving them the opportunity to feel involved. Your fundraising campaign will be more successful if you treat your donors as part of your fundraising circle.

•    Focus on friend raising instead of fundraising

In the fundraising process, teach board members to focus on friend raising because telling them they do not have to solicit can help in developing friendlier relationships with the donors and all over the community. Since there are many activities associated with fundraising, this can be used as a starting point. As donors begin to reach out, do not forget to thank them as a way of showing your appreciation.

How To Ask Donors For Donations?

Although asking for donations may seem like a simple step, only a few managed to succeed. Having your own website does not necessarily guarantee results. When prospects come across your fundraising website, they need to feel connected to it. When it comes to asking for donations, there is only one rule you need to follow: make the process easy. There is no need to resort to complicated steps that will only bring confusion to your donors. Be straightforward and let your donors know about the mission of your organisation.

While you may have already set your goals, there are still some several steps you need to take into consideration such as establishing a relationship with your donors. When you have built deeper relationships with your donors, you will not only gain the trust of your prospective donor but also get other people to be involved in your organisation. When building relationships with your donors, you do not just remember them when you are asking for donations. Establishing relationships with donors involve inviting them to volunteer at your office, sign up for your newsletter or come to a free event.

Research your donors

While asking for donations can be intimidating, you can still attract more donors if you get to know them on a more personal level. Do not just see your donors as people who give donations to your organisations. Think of asking as a way to establish a positive relationship with your donors. Even after asking for money, you should also invite them to come to a fundraising event so they will feel valued.

Set your expectations

Not all donors will give you what you asked for so prepare yourself for rejection. However, instead of being discouraged, you should still take no as a challenge. They may not give immediately but once they realise the potential of your organisation in helping others, they will sure change their mind.

Show people how they can make a difference

People appreciate it when they are aware of the effect that their donations are making. Aside from asking for donations, you may also ask people to get involved in other activities that your organisation has prepared. When you consistently get your donors involved in reaching your personal fundraising goal, they will not only feel valued but also help you raise money.

Listening to your donors is part of establishing a lasting and positive relationship with them. Although some will feel intimidated by the thought of asking from a stranger, building rapport will break the ice and help you get to know your donors.

Fundraising Narcissism: It’s Not About You, It’s About Your Donors

Donations are deemed by donors as investments. They do not just donate for the sake of helping a fundraising organisation to raise money. Donors have a personal connection with their chosen organisation. However, fundraisers are struggling with connecting with donors due to their perception. Put yourself in your donor’s shoes so you will know the things they expect from you.

A continuing relationship with your donors can create a positive effect on your organisation. You need to believe in your mission if you want to be an effective fundraiser. You may have a different approach but you cannot deny the fact that you are in sales, but you are not putting a product in exchange for the money they gave you. Instead, you offer experiences and commitment to accomplish goals.

In order to succeed in fundraising, organisations need to focus on donor experience:

Think like your donor. The most important question to ask yourself when attempting to connect with your donor: Am I giving my donors much-needed importance? If you were to take a look at your website, do you see it as a brochure or a community that people can reach out to? These are simple questions that will lead you to the right answers. You may consider your approaches ineffective but if you go down to the donor’s level, you will be able to understand what really is missing.

Make online and offline donations. Find out what happens after you make a donation. It is important to know the effect of your donation as this is a way for you to gauge how donors would like to be thanked. You can obtain information by calling a toll-free number associated with the organisation or sign up for a newsletter so you can keep track of things after a donation has been made.

Uncover donor behaviour. You will never know what really needs to be improved in your organisation if you do not attempt to think like your donors. This strategy allows you to uncover the mystery wrapped around your donors. Find out why some donors have an amazing experience and others don’t.
Never ignore your online tools. Your website is a powerful tool that makes or breaks prospective donors. Does your online tool require enhancement? Do you need to fix or stop using them? You need to make your own assessment for you to know if your online tools need attention.

You will not earn your donor’s trust unless you start restructuring and rethinking your relationships with them. When you see your donors as merely people that make a donation, you are not building a community. Donor involvement is important in fundraising success.

Five Bad Habits That Impede Fundraising Success

Have you ever wondered why you are not raising enough money despite of formulating brilliant strategies? Bad habits can impede growth and success of your organisation. It may seem like a minor flaw but not paying attention to your fundraisers’ habits can take a toll on your fundraising campaign.

1.    Not establishing rapport with your donors.

Your donors are one of the primary components of your organisation because without them, you will not accomplish goals and move forward. Fundraisers often focus on raising money without giving importance to establishing good relationships with donors. As a result, potential or even existing donors shy away from making a donation because they do not feel any connection to your organisation. Fundraisers make donors feel welcomed and it is a continuous and consistent effort. One-time donation does not guarantee success. Devote your effort in understanding your donors and thanking them for their commitment.

2.    Making hasty decisions without checking the facts.

More often than not, people use their instinct to make important decisions in life, but in crucial situations, it is also important to rely on solid facts so you do not end up embracing regrets at the end of the day. Instincts may not give you the results you have hoped for and when things go wrong, you cannot present facts to support your claims. Making the right decisions is important in fundraising. Never let instinct get in the way or you may end up missing an important fact. Use your instinct as a starting point but never let it influence your final decision.

3.    Being ashamed of raising money.

Professional fundraisers are ashamed of asking money from people because they consider themselves treading upon a confusing territory. Donors are vital to your fundraising programs and you need to connect with them so you can win their commitment and trust. Donors want to feel valued and when dealing with them, you need to let them know your purpose of reaching out to them. They also deserve to know the stakes and urgency. Asking from them is just a prelude to establishing a better relationship with donors. It all starts with translating values into action.

4.    Making decisions out of fear.

Problems exist in fundraising organisations and you need to anticipate them if you want to succeed at fundraising. When you base your decisions on fear, you are doing more harm than good. You will have trouble coping and you will not be able to know the true value of fundraising.

5.    Not welcoming change.

Change is inevitable and instead of being allergic to it, fundraisers need to embrace it to foster growth and development. If an approach does not work, do not be afraid to make a change. There are techniques you can use so you can acquire much-needed convincing power to interact with donors and connect with them.

Bad habits can deter you from succeeding in fundraising. While there can be some occasional doubts running through your head, you need motivation to keep going and to remove self-doubt. The good news is these bad habits are merely mental and can be changed.

Creating A Compelling Mission For Your Organisation

One good reason a donor commits to an organisation is its relatable mission. Although creating a mission can be a challenging task, focusing on what your organisation really does will help you capture donors’ interest. Regardless of your issue area, it only takes three steps for you to create a mission that is both compelling and clear.

Talk about outcomes instead of process.

Think about your donors when presenting your mission. Most fundraising letters focus on the organisation’s process and philosophy instead of the outcomes. As a result, donors become bored with the same old fundraising story. Donors often want to know the outcome of making a donation. Nobody wants to give to an organisation if they are unsure of the benefits they can reap from it. Donors want to make sure that they are donating for a good cause. They already know your philosophy and they are more interested in the result. They want to see your organisation extend its helping hand to deserving recipients of their donation.

Give your mission a heartbeat

Your mission should have a positive effect on people. A message that only talks about your organisation’s purpose of asking will not create any impact on donors. Put yourself in the donor’s shoes so you will know the impact of a mission with a pulse. Your donors will find it difficult to relate with your organisation’s mission if they do not feel any sincerity. Although you may feel you have done enough, your donors will still feel you are still missing another ingredient to success. If your organisation focuses on helping children, make sure you talk about kids. Set aside advocacy techniques because donors are more interested in your beneficiary. You will be able to succeed if donors feel that your organisation does more than just asking money from them.

Tell a story

Do not be afraid to tell a story to your donors that will help them get to know your organisation and its mission. Compelling stories that involve past successes will sure win your donor’s nod. A story of success that captures their heart can definitely encourage them to donate because they know for a fact that they are going to be instrumental to the success of the organisation. There is indeed a positive result you are going to reap once you take the time to create  a mission that will not only capture your donor’s attention, but also give them more reasons to commit to your organisation.

How Do You Encourage Monthly Giving?

Organisations are less likely to settle with one-time donors. This is why they take the time to cultivate a positive relationship with donors so they can be converted into monthly donors. However, things are often easier said than done as there are many challenges along the way such as projecting the kind of mission and vision that donors expect from the organisation. Before thinking about the benefits of steady stream of contributions, it is necessary to formulate a strategy that will encourage donor consistency and loyalty.

Create an appealing package

How do you win your donors’ support if they are completely clueless about the mission of your organisation? It is difficult to achieve the result you want when your donors are still doubtful about the main objective of your organisation. Donors are more likely to stick to your organisation if it has a powerful impact on their lives. It should have a meaningful and touching message that will encourage them to give more than just one-time donation. An organisation will find it difficult to attract monthly donors if they are also doubtful about their purpose and objectives. Be clear with your message and create an appealing package that represents your organisation.

Make the process easy and convenient

When donors consider the process of donating convenient and hassle-free, they will give monthly donation a second thought. When consider online donation, provide a form that is easy to fill out and will not eat a large chunk of the donor’s time. Give them an option to sign up and send newsletters that will give them an idea about the advocacies of your organisation. Once you keep your donors updated, they will not forget about organisation and its mission. It will also be convenient to provide an option to donors to select the donation amount they can automatically give throughout the year.

Phrase your question

Asking money from donors requires good timing. It is also essential that you frame your ask so donors will be more convinced of donating to your organisation on a monthly basis. When you ask has a positive impact on your donors, you are more likely to get monthly donations.

Monthly giving requires continuous effort so you can win your donor’s trust. While one-time donation may be a good thing, it will be more advantageous if you get donors to give on a monthly basis. However, winning your donor’s loyalty may take some time and effort. Your organisation needs to show that you are indeed deserving of their support.

eFundraising: A Brave Move?

The Internet, with its wide geographical reach, has promised new fundraising opportunities to organisations that are struggling with increasing the number of donors. It might be true that the Internet provides every organisation with an ability to explore prospective donors by means of using various social channels. However, there is more than just taking a look at what the internet can do when it comes to getting more donors to sign up.

Just like other strategies, online fundraising may not work for everyone. It does not offer one-size-fits-all formula that addresses concerns in raising money. It is also interesting to note that the forms of solicitation to use must be taken into consideration. While the Internet offers a new way to communicate, it does not necessarily mean that all fundraising techniques that involve using the Internet are effective. There are some forms of online fundraising that donors find appealing, but there are also those they do not like.

When you deal with various forms of solicitation, it is important to check which forms have the highest percentage of commitment. If you are already using a proven method and add internet solicitation to the mix, you will be able to have a killer fundraising campaign. You just have to know how you are going to go about making such an addition to your existing program.

Although it may go unnoticed, but there is a constant change on the number of websites which are offering to receive and process contributions. When raising money using the Internet, building your own website is very important. Due to the fact that fundraising and websites go hand in hand, it is important that people have enough information so they will be able to decide if there is something that needs to be changed.

Although eFundraising is a powerful tool to reach the number of audiences that can help an organisation accomplish goals, it does not necessarily mean that overstating your case is acceptable. It is still important for you to make sure that you are focused on your primary goals. It is also fine to use traditional methods because not all techniques you come across will be able to help you make your techniques more effective.

The Internet allows you to go global, but it will involve a series of experimentation so you will be able to get the right formula for a successful eFundraising. Do not be enamored with the Internet because it also has its own drawbacks. The main purpose of the Internet is to extend more opportunities so people will be more aware of the kind of program you wish to promote.  Traditional fundraising combined with eFundraising can create a great difference to your organisation.

Fundraising In A Virtual World

These days, meeting with your board members is easy through a virtual meeting platform online. Collaborating with all the members of your fundraising organisation is no longer difficult because everything is done virtually. However, virtual meetings also have their own challenges especially when there are some technical issues that an organisation needs to deal with. There are some best practices that an organisation needs to follow to ensure that all members think more creatively and expansively.

Plan a good meeting

Even when you are meeting on a conference or Skype call, it is important that you know the essential ingredients of a good meeting. Before you start, make sure you have prepared a list of topics, which you are going to discuss. An agenda is important because it is only then that you will be able to know more about the concerns of your board members. You will also have to think through the purpose of the meeting, the process and even the outcome. It is also necessary to limit the meeting time to no more than 90 minutes and see to it that you start on time. If possible, you can also end a few minutes early.

Appoint a facilitator

A virtual meeting may seem to be in chaos if the people involved do not know if it is already their turn to speak. As a result, they speak at the same time causing barriers in the process of communicating. If you have a facilitator, everyone gets a chance to speak and there will be someone to speak out the rules of engagement. A facilitator will be able to play a strong role in ensuring that the people in a virtual meeting will not talk over one another.

Confirm attendance and participation

Another reason virtual meetings become unsuccessful is due to the lack of commitment of some participants. A facilitator must be able to confirm attendance by getting everyone to discuss how they will participate. Make sure they are aware of the effects of background noise. They should also be informed they will be called on to participate.

Utilise technology but be prepared for problems

Virtual meetings provide convenience to all members of the fundraising organisation who cannot be physically present in a meeting. However, there are also some problems that you need to be prepared for if you want the meeting to be a success. Some of the common problems that you may encounter during a meeting include connectivity issues, audio crackles, unreadable documents and many others.
While these problems cannot be avoided, it is necessary that you are aware of the resolutions to these problems. Since you are going to conduct a virtual meeting, it is important that you have a good audio. Have the technician check your connection 30 minutes before the meeting. You will also have to set your expectations that people have different internet speeds. If it is not required, do not ask everyone to be on video. Encourage real-time note taking so they will know the issues that have been discussed during a meeting.

Fundraising In A Virtual World

These days, meeting with your board members is easy through a virtual meeting platform online. Collaborating with all the members of your fundraising organisation is no longer difficult because everything is done virtually. However, virtual meetings also have their own challenges especially when there are some technical issues that an organisation needs to deal with. There are some best practices that an organisation needs to follow to ensure that all members think more creatively and expansively.

Plan a good meeting

Even when you are meeting on a conference or Skype call, it is important that you know the essential ingredients of a good meeting. Before you start, make sure you have prepared a list of topics, which you are going to discuss. An agenda is important because it is only then that you will be able to know more about the concerns of your board members. You will also have to think through the purpose of the meeting, the process and even the outcome. It is also necessary to limit the meeting time to no more than 90 minutes and see to it that you start on time. If possible, you can also end a few minutes early.

Appoint a facilitator

A virtual meeting may seem to be in chaos if the people involved do not know if it is already their turn to speak. As a result, they speak at the same time causing barriers in the process of communicating. If you have a facilitator, everyone gets a chance to speak and there will be someone to speak out the rules of engagement. A facilitator will be able to play a strong role in ensuring that the people in a virtual meeting will not talk over one another.

Confirm attendance and participation

Another reason virtual meetings become unsuccessful is due to the lack of commitment of some participants. A facilitator must be able to confirm attendance by getting everyone to discuss how they will participate. Make sure they are aware of the effects of background noise. They should also be informed they will be called on to participate.

Utilise technology but be prepared for problems

Virtual meetings provide convenience to all members of the fundraising organisation who cannot be physically present in a meeting. However, there are also some problems that you need to be prepared for if you want the meeting to be a success. Some of the common problems that you may encounter during a meeting include connectivity issues, audio crackles, unreadable documents and many others.
While these problems cannot be avoided, it is necessary that you are aware of the resolutions to these problems. Since you are going to conduct a virtual meeting, it is important that you have a good audio. Have the technician check your connection 30 minutes before the meeting. You will also have to set your expectations that people have different internet speeds. If it is not required, do not ask everyone to be on video. Encourage real-time note taking so they will know the issues that have been discussed during a meeting.

Has Your Organisation Already Joined The Digital Fundraising Bandwagon?

Fundraising with a technological twist is immensely popular these days, but not everyone can emerge victorious in the digital world. When prospects see the donate button, it seems difficult to support an organisation if donors are not yet completely informed about the organisation’s mission and vision. One thing that can keep an organisation on its feet in the digital world is a strong online presence. What are the elements that an organisation need to keep in mind for their online presence to soar high in the digital world?

•    Easy-to-use website that is well-branded;
•    A social media strategy;
•    A secure way to process donations;
•    Regular update on everyone’s efforts

The components are important because people take action online once they have decided to make a donation. When donors make an online donation, you must give them an engaging content so they will keep on coming back for more. More often than not, the Internet is where donors turn first during natural disasters. When prospects connect via social networks, you need to give them enough information so they will continue to support the fundraising event.

You may already have some donate pages and Facebook fan sites, but these won’t work if you do not have any compelling content and great messaging. Make sure your page is interesting for prospects to check it out. When your audience realises that what you are doing is relevant to them, they will feel connected with your organisation. You can also use images to tell stories and help your audience relate.

Donors are  also encouraged to donate if you provide answers to their questions. If you convince them that they are going to make a huge contribution to your organisation and they are aware of your organisation’s mission, there is no reason for them to be hesitant in making a donation. You will also have to work with your donors to help them realise their contribution to your organisation. Instead of primarily focusing on need, you should also explain the impact of their donation on your organisation.

There should also be trustworthy messengers that will help you send your message to the prospective donors. You can also get your friends and family to help you send the right message to your donors. Your family and friends are also influential and they can give you assistance in your effort raise awareness. Do not let technology do all the hard work because your organisation needs to make an effort to reach out to your donors. Technology is just a tool, but with team effort, your organisation will be able to make the most of technology.

Turn One-Time Donors Into Supporters

christmas smgl 372Fundraisers are faced with the biggest challenge in retaining donors because most donors only give once. Without a doubt, it is a struggle to find techniques that can covert one-time donors into repeat donors. While an organisation can be more focused on getting that second donation, it is also important that there is enough time dedicated to turning a donor into an all around supporter. Organisations need to invest more time in doing this so positive results can be obtained.

Thank Your Donors

Although this is a common gesture for every organisation, there are donors who choose to leave because they do not feel appreciated. Donors care about your organisation, but they will decide to support another fundraiser if they are not valued. It is a simple gesture, but it can turn donors around. When they are underappreciated, they will have an impression that you are only after their donations.

However, when their generosity is acknowledged, you will realise that there is a big difference. A personalised thank you letter can make a great difference. Appreciating your donors can turn them into engaged members. It can either be a quick phone call or a handwritten note. You will notice that you have more engaged supporters when you let your donors know you appreciate them.

Invite donors to your fundraising events

More often than not, a donor is only interested in making a monetary contribution to your organisation. This may not be true if you do not make an effort to invite them to do more than just donating to your organisation. When you reach out to your donors, you will be able to know if they want to take the opportunity to be more involved in your organisation’s mission.

When donors see their impact in action, you will not only retain a good relationship but open more doors so your donors can provide ample support to the organisation’s mission. When donors are given a change to give back, they will feel more involved. Donors will also realise that their donation has made a positive impact on the outcome of your fundraising event.

Welcome your donors

Welcome your donors with open arms so they will feel more comfortable and involved. When donors are comfortable with your organisation, they are more likely to feel involved. You will not only increase their engagement but also continue your relationship with them. A simple gesture such as remembering their name at your next event, can send a powerful message that you value them as a donor. Your donors are also important members of your organisation and when you make them realise their importance, it won’t be possible to turn one-time donors into supporters.

 

Is It Necessary To Monitor Donor Behaviour?

coins and heart background GJisKJtuDoes donor behaviour have significance in fundraising? Is there an assurance of loyalty in donors even if you organisation do not closely monitor their interest in supporting a fundraising campaign? It is every organisation’s dream to have a loyal donor, but this is not going to be an easy task if an organisation just settles with the number of followers and likes on various social channels. Conversion is also very important to determine fundraising success. There are donors that may be interested in your organisation because of the event you are organising, but the relationship should be deeper and it should not end as the event ends.

Fundraising is a continuous process. Having said that, organisations must see to it that they establish a good relationship with donors because this is a way of determining if a donor is going to switch or stay in your organisation. An organisation that sees to it that donors are well taken care of can definitely win the donors’ trust. Fundraising is not just about getting donations from donors but exchanging value between the recipient charity and the donor. Marketing is indeed a philanthropic process and its success depends on the efforts of both parties.

Before you think about reaching out to your donors, it is important that you know your market. It is also worth knowing how you reach the audiences. When an organisation knows what makes donors tick, the donors are served better. An organisation may be appealing to some but not to others. This is why an organisation must see to it that you know your market well. An organisation must not only focus on the fundraising events but on the mission of the organisation as well.

It is also important that you give a clear message to your prospects so they will know your objective. You will not achieve the outcome you are looking for if the donors are not fully satisfied with the objective of your organisation. It is interesting to note that every donor is unique. If you want to get a more effective result, you need to focus on your market audiences. More often than not, donors continue to support an organisation if they can relate to its mission and vision.

While it is good to succeed on your first fundraising event, your donors need to feel that they are valued by the organisations. An organisation should make donors happy with or without the event. Evaluate your performance as a fundraiser. Were you able to address your donors’ needs? Have you properly present your objective in organising an event? If donors detect that you are sincere in your efforts and your events are aligned to your mission and vision, they will not hesitate to provide long-term support.

What Makes Fundraising A Rewarding Experience?

DSC 9480 1179Fundraising is both a demanding and rewarding job. A person involved in a fundraising organisation needs to be active in a community not only to reach out to potential donors, but also to keep the organisation on its feet. A donor is an essential component of a fundraising organisation. However, it is not enough that you have plenty of donors. It is also important that you retain donors so there is continuity in your fundraising efforts. One of the challenging aspects of being involved in a fundraising organisation is convincing donors to support an organisation.

Potential donors have many questions to ask and most of which are rigorous because they themselves are successful in their field. They have all the reasons to ask tough questions because they are about to put their trust in an organisation they have just known. When your mission and vision are not directly aligned with their expectations and values, it will be hard to win their nod.

When asking for support, you need to be familiar with how your organisation works because you will be introducing it to prospects. They have to know the how they can benefit from your organisation. If you have an impressive number of supporters, you will realise that they are indeed a great boost to your organisation. This is one reason fundraising is so rewarding in spite of the challenges along the way.

When it comes to fundraising, success does not necessarily have to be measurable. The mere fact that you are getting donors to support a good cause is enough to continuously exert extra effort. There are some roadblocks that may hamper the organisation’s growth, but if everyone is involved, there is no reason that the organisation will fail at achieving personal and team goals. Even as a leader, a person is not immune to committing mistakes. This is why it is important to take full responsibility for these mistakes. Failure does not limit your chances for success as it only hones your ability to fight back. In fundraising, everyone must be a co-contributor and no task is greater than the other.

Not everyone has the ability to run a fundraising organisation because it takes more than just leadership skills to lead a fundraising group. A fundraiser may consider running a fundraising organisation rewarding when many people can benefit from the efforts. Fundraising teaches valuable lessons that everyone can learn from including donors, board of directors and volunteers.

Does Charity Fundraising Need To Change Tactics?

support on sign showing customer help and advice G1iYTQP Although the attention that charity fundraising gets is overwhelming, thanks to the large amounts of direct mail, some activities have been found to be unacceptable. Is there a need for a change? Like all tactics or strategies being used by organisations, there are some limitations that must be kept in mind because not all strategies will work all the time. Due to the proliferation of strategies inspired by modern technology, charity fundraising must take tactics to the next level. Even when the strategies are very effective in getting donors to support an organisation’s cause, it does not necessarily mean that there is no need for modernisation. Donors may get bored if they find out that you are employing the same techniques for years.

When donors no longer feel the need to support an organisation, they just take a different direction. In the past, people rely on marketing materials and sales to obtain additional information about a particular aspect of life such as taking a holiday. However, companies need to keep up with the fast-paced digital technology.

What makes charity fundraising less appealing?

The digital age has so much to offer. It provides information that often serves as an interruption to a person’s daily activity. Aside from checking out your email, mailbox and answering machine, you will also have to deal with other interruptions such as social media channels. Where there are more interruptions than the donors can handle, information becomes less valuable. Does this mean, we should stop sending fundraising letters to prospects? This is not necessarily the case. Organisations just need to learn when and how to be in touch with prospects.

Due to information overload, donors become less tolerant of organisations that are offering the same. If these techniques used to provide valuable information to readers or audience, they become a form of interruption in the digital age. When these methods are predominantly used to raise funds, things become redundant and too common to be noticed. Charities need to keep in mind that a traditional marketing strategy that used to be a good form of interruption requiring a prospect to take action is now less valuable because everyone has a channel.

People do not want to be interrupted. Marketing should be about earning and retaining donors. When charities create a community, there is an opportunity to recreate the real power of digital technology. When donors are interrupted, charities become less and less attractive. Instead of donating, they will think of the organisation as a major blockage to fulfilling a particular task because they need to stop and check out their email.

Charities also need to recognise donor engagement. If the tactics used to work for them, it does not necessarily mean it will work forever. Always pay heed to what the donors need and respond to the requirements of various stakeholders. This way you will be able to meet the donors’ demands and take on the challenges that organising a charity fundraising entails. Although the technique is as simple as re-evaluating your fundraising techniques, the positive outcome you wish to happen will never take place unless the organisation starts to make a change.

Workplace Philanthrophy: Charity Begins At The Office

heart shaped symbol as medical technology concept GktZQ9H Charity at the office is considered a growing trend in spite of taking only baby steps. One thing good about workplace philanthrophy is willingness of employees to contribute to charitable causes by utilising their resources including their time and money. These days, workplace giving programs are easier to administer and set up because there are new technology platforms that maximise employees’ efforts. In the past, workplace giving programs were struggling because there are several factors that get in the way. Aside from lack of experience and awareness in delivering programs, the people behind the program also lack understanding of how corporate and charity sector works.

With workplace giving that encourages employees to develop a habit to donate to their chosen charity, a fundraising event will not be difficult to organise. It is evident that workplace philanthrophy is making big waves. Based on Australian Charities Fund, approximately 250 million dollars was raised in January 2016 alone. These funds were joined by 3,100 employers and benefitted by 300 charities. Without a doubt, these figures are impressive and they are making a difference in terms of the income and service delivery of charities, which are connected with good programs.

With these figures, organisations will be more inspired to improve the techniques and take workplace giving to the next level. Corporate social responsibility is considered a key driver of workplace philanthrophy because employers will get to decide on the part their business is going to play in contributing to the social good. Employers will also encourage employees to contribute and participate in peer to peer fundraising.

Progressive companies that have plans will take corporate social responsibility seriously. An employer needs to be committed so employees are motivated to make a profit from their own contribution. With the help of social media, inspiring fundraising stories will be shared with the prospective donors and the action plan will be in effect.

Peer-to-peer fundraising also involves sacrifice and when everyone in your business is involved, you know that the vital component of corporate social responsibility is obtained. Not only does it create a huge impact on your campaign but on your fundraising efforts as well. With the use of innovative online platforms, you can be sure the employees will create and track giving campaigns. Employees are also given the opportunity to stay flexible and transparent. As a result, employees will have the opportunity to connect the donor with the mission of the organisation. Efforts must be continuous so retention and long-term engagement are achieved.

Email Fundraising Myths An Organisation Might Still Be Embracing

email button for sending message over internet fkrygHvdAlthough most fundraising efforts are done online, it does not necessarily mean that digital fundraising yield positive results. There are donors who may come across your organisation, but this does not mean they are going to donate. Email fundraising is one of the popular tools to reach out to potential donors. It has unlimited potential of ensuring that all potential donors are aware of your organisation’s mission and vision.

Email has already replaced print

Although most people communicate digitally, this does not necessarily mean that email has replaced print. Digital communication has some limitations and more often than not, it is used for membership renewals. If donors are not used to receiving membership renewals through email, they are most likely to delete the emails instead of keeping them. It is also too late to go back if the donors have already deleted the emails. You need to redo the process so you will get the response you are looking for.

Email is free

When crafting emails that can help you establish relationships with donors, it is important that you dedicate your time and effort to write. Once your fundraising letter is ready, you should also take some time to test the email. Email is not free because it will cost you your precious time. You will also have to monitor your emails after you sent it. Monitoring your emails is important because it ensures that unsubscribes are being honoured. You will also know the number of people who are reporting your email as spam.

Everyone has email address

There might be a lot of potential donors and supporters out there but not all of them have an email address. Some may have email, but not everyone is reading their email. These people use their social accounts to communicate and this lets email take a backseat. There are also email programs that categorise email appeals into a ‘promotions’ tab. As a result, your email is less likely to be noticed.

Fundraising emails must be brief and concise because potential donors do not have all the time in the world to read everything in your email. Key points must be presented in such a way that will capture the reader’s interest. It is not about sending the longest email so you can impress potential donors, but conveying the message so donors will understand the objective that your organisation wishes to achieve. Once you keep donors away from distractions, they are going to be more focused on reading your email.