Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

The Significance Of Donor Personas

carnival venetian mask f1qhRWjOWhat does it really take to attract potential donors? There are many visitors that may check out your website, but only a few of them are considered qualified or interested. What gives? Crafting valuable donor personas is going to give your organisation an insight. It lets you find out where you should focus your time, effort and marketing resources. There is a human element in your website if you know how to create donor personas. As a result, you will be able to come up with a more effective strategy that will improve donor engagement. Simply consider personas as your website's voice and personality. While they may appear to be semi-fictitious characters, they can be considered as your donor's avenue for supporting your organisation once they can relate to what your website tries to project.

Where and how should you start?

Personas are not something you create out of the blue. You need interviews, surveys and research for you to know more about your target individuals and supporters. This stage is going to help you identify the people you do and do not want to engage with. Aside from narrowing down the definition of your prospective supporters, you will also prevent engaging with uninterested prospects. You should also try taking a look outside so you will know more about your supporter base. This will enable you to get a complete idea how you should approach your target individuals.

The variables to consider:

  • civil status
  • gender
  • age
  • economic status
  • number of children

Getting to know your audience will give you a better idea how you should approach them. For instance, if you have an idea about their job or occupation, you will know who makes purchasing decisions. This is also a way to identify your prospect's income level. Knowing their income levels will help you come up with various giving levels tailored to your prospects. If there are many executives following your organisation, expanding your donor nurturing programs might be a great idea. If you have younger supporters, you need to use an aggressive social media strategy to engage with them.

You should also find out where they go for information. Check if they are using social media, doing their research online or consume information through newsletters. Knowing how your prospects get information will help you determine the techniques to use for engaging with your potential donors. Crafting valuable donor personas also include knowing some of the common objections they may have. Most common objections include communication channels, giving levels and the things about the organisation that bother donors.

Are You Completely Out Of Fresh and Innovative Fundraising Ideas?

head puzzle shows slipping ideas Mk1u4XvOThere are days when your creative juices just flow freely, but there are also days when creativity is a struggle. When you are stumped for creative ideas, it seems difficult to move forward as you do not know where to start. Being caught in a creative paralysis can be frustration especially when you want to create something fresh and appealing to your audience. Here are some techniques you can use for a spark of creativity to ignite your way.

Brainstorm

While ideas come out of the blue, there are instances when creativity requires team effort. When you ask your volunteers, colleagues, friends, team and family members, you will be able to know there are still some great ideas you can consider if you allow them to wear their thinking cap on. The problem with doing it alone is that you will have the tendency to put pressure on yourself that you find it difficult to think straight. With a group of people sharing ideas, you will be able to know how you want your next event to happen.

Rest for a while

When there is so much going on in your head, coming up with creative ideas will always be difficult. If you have spent hours trying to put your creativity in proper perspective, you need to do something else for a minute. Walking away from your goal for a minute will help you come up with fresh ideas. When you take a breather, you will be able to take the pressure off your chest. You can consider engaging yourself in activities that will keep your brain active. When you are taking time to rest, you are also giving yourself some time to recharge your batteries.

Collect And Connect

Once you have collected ideas, the next step to take is to connect the dots. When you engage in stimulating conversation and allow your mind to extract some creative juices, it is time to get back to work. A combination of ideas and objects can defininitely do wonders as it gives you an ability to fuse various concepts into one. As you create your framework, you will also realised that you have come up with a new fundraising idea that looks and feels fresh.

Do not feel bad if you are out of fresh ideas. All you have to do is to take a break and engage yourself in a meaningful conversation with your colleagues, family members, volunteers and friends. Before you know it, you have already come up with a creative fundraising idea that will help you accomplish your monthly fundraising goals.

Going Mobile? Think About Your Donors

female hand hold mobile phone touch screen fkIFD9ruIt is good news to every fundraising that another potential donor opts in to receive email updates from your organisation. While add another subscriber to your list, if the donor still has not clicked through a single email, the subscription will still be useless. What could have gone wrong? In the digital age, getting donors to sign up for newsletters is not enough. People these days read e-mails on a tablet or smartphone. If your e-mail does not look good on a mobile device, the donor will either delete the email or unsubscribe from the list. You can also leave a negative perception of your brand if a donor is unable to view your e-mail on a smartphone or tablet.

There are instances when the donor is interested in reading your e-mail, but due to the fact that it is not mobile-friendly, the donor chooses to read your email once he or she gets home. The problem lies in the fact that only a few would bother to read an e-mail again. When donors get home, they can be easily distracted by a a myriad of obligations that opening an e-mail has to take a backseat. This only goes to show that a mobile strategy is important in keeping donors engaged even while they are on the go. When going mobile, knowing your donors is a good place to start.

Donors who rarely click anything

These days, people find using mobile devices interactive and responsive than computers. Instead of clicking, donors simply swipe, scroll or touch around the Internet to check out some updates on the page they follow. Before you go mobile, find out how your donors are using their phones. Are they still comfortable in clicking on things or are they more inclined into using their smartphones for gaining access to newsletters and updates? When it comes to going mobile, you need to provide a seamless experience that enables users to transition from a desktop ot a mobile interface.

Donors who have short attention span

The new age of mobile also affects people's commitment and attention span to things. It is not because they do not have the luxury of time on their hands but because of the flexibility of smartphones. If you spend your online time at a desktop, you need to be chained to your desk or sit at a fixed spot so you can browse aroun. With a smartphone or tablet, you can juggle two things at the same time. Everything moves faster on mobile and with that said, every second is critical when connecting with your donor. Do not waste time and grab your donor's attention swiftly with an eye-catching and compelling story. Be direct and captivating at the same time.

Donors who easily get frustrated

The last thing a donor would want to encounter in visiting the donation page is having to click multiple times to complete the transaction. This process can be frustration on their part. Make sure your website is mobile-friendly so it will be easy for your donors to navigate your website on a smartphone or tablet.

Trust And Transparency: Why Are They Important In Fundraising

IMG 1128 954Before donors can commit to supporting an organisation, they need to make sure that the fundraiser is trustworthy. Donors are now becoming more sophisticated than before. These days, donors are not only interested in making a donation but also in knowing where the money goes. This is where trust and transparency become essential factors in winning donors. Many may have attempted to gain donors, but only a few were able to succeed because of these two missing pieces of the puzzle. Why should organisations be more focused on building trust and transparency?

The importance of trust and transparency

Giving is a personal decision. A person gives when the organisation reflects his or her ideals and values. You might have already encountered donors who are uncertain about giving. Although they have made a donation, donors also want to know that their money will be put to good use. If the organisation does not operate ethically, donors will sure include it in their list of fundraisers to avoid.

Organisations have already realised the importance of building trust with donors. Aside from communicating practices, accomplishments and goals, donors also deserve to know how organisations are going to use the money they donated.

Here's how you can build transparency and trust:

1. Be passionate. There is a big difference between fulfilling your obligations and going the extra mile to help. Donors can easily sense your authenticity if you show your accomplishments. These accomplishments should not only be limited to numbers. They should also be stories that show the importance of donors in your organisation.

2. Let donors know where the money goes. Aside from sending a thank-you note, you should also include information about where the donations were used. Your donors or supporters may not ask you about it, but nobody wants to feel that their money did not reach the intended recipient.

3. Be specific. Aside from letting donors know where the money went, you should also be specific with the information you provide. See to it that you indicate the number of people that will benefit from the donation. Specify the beneficiaries and how the money will be used. When donors are just guessing how you utilised the money or resources, they will be in doubt of supporting your organisation the next time you ask for help.

Trust through transparency is not built overnight. You need to work hard for it and prove your authenticity to donors. More than anything else, make sure you win your donor's trust by letting them feel that they also deserve to know how and where you use the money they donated.

Are You Still Relevant To Your Audience?

laptop fykR2OrdHave you ever felt that you are already affected by fundraising Darwinism? Do you feel the pressure that you need to adopt inorder to survive? With the proliferation of technology, it is indeed very challenging to connect with prospect using fresh approach. There are instances that no matter the efforts you put into your organisation, your potential investors and supporters are still not convinced to connect with you. You will need to learn and adapt a strategy that can keep up with the changes taking place. When it comes to fundraising you either go change or go home. If you want to stay relevant, make sure you create an action plan that can help you hit the mark.

1. Take time to read

Learning is a continuous process and reading is its fundamental. You can never expand your horizons if you get stuck in the same fundraising routine. You need to discover some possibilities that will educate you and your staff. Do a thorough research so you will know the aspects of operations that need to stay relevant to your prospects. For instance, engage prospects by regularly providing compelling content that will enable them to get to know your organisations. You will also need to compile articles that will poke your prospects' interest.

2. Apply what you learned

Reading is not enough if you consume information passively. You still need hands-on experience so you can get a better idea how techniques really work. Make sure you apply what you have learned and find out about its impacton your organisation. Once you get firsthand experience, you will be able to know which techniques will and will not work.

3. Search for influencers

Another way you can stay relevant is when you follow thought leaders and influencers on social media. Instead of merely following or liking their social profiles, take time to create a list of influencers. This way, you will be able to view tweets from the users on your list. You can also reach out in a professional way as a way of stirking up a conversation with people you admire. Let them know how they are able to influence you.

4. Use modern tools and technologies

When it comes to staying relevant to your supporters, you need to continue to bring innovation into your organisation. This way, you will be able to connect with them especially in this day and age where millenials grew up with social media and smartphones. Make sure you give your millenial supporters an option to use their mobile deviseto take action or share the cause.

The Psychology Of Fundraising And Winning Donations

JM Industrial DSC 9966The first step to being a great fundraiser is by understanding your donors and knowing what makes them tick. You can get donor insight from testing and data collection. It is also through this process that you will be able to know more about the psychological principles that will help you motivate and understand people. Understanding what leads people to extend help and offer resources will increase your opportunity to create a marketing strategy tailored to their needs.

1. Goal Proximity

There are donors that will highly appreciate it if their gifts make a difference because there are scenarios that can increase this feeling of impact. If you are closer to your fundraising goal, donors are more likely to donate. For instance, people are more inclined to give more credit to the game-winning touchdown than making the first goal. This provides donors a sense of satisfaction as their help was able to cross the finish line. This will result in attracting more donations.

Your fundraising goal can gain traction by splitting your campaign kickoff. You can have a soft launch and a hard launch. The soft launch can be focused on the most dedicated supporters such as social media evangelists, volunteers and fundraisers. Once your campaign is opens to the public, your prospects will be able to notice you are making initial progress.

2. Use Pain As Magnet For Raising Money

Have you ever heard of the martyrdom effect? This can be an effective way to win prospects as people are willing to give more when raising money involves enduring pain. More often than not, people find effort and pain meaning because it denotes that they are serious in promoting the cause. Once donations are received, the contributions also fee more meaningful.

When raising money, make sure you find ways to make it engaging and difficult for your volunteers. It is also helpful if individual fundraisers will committ to personal challenges because they excite donors and can even maximise contributions.

3. Focus on the plight of the individual

The victim effect also inspires more donations especially when you focus on individuals instead of larger groups. This is where storytelling comes in. Make sure you inspire donors by telling them about the plight of the person in need of donation.

Donors often donate based on feelings. When your stories focus on the individual's plight, you will be able to create an emotional impact on your donor. Donors never forget fundraisers who are able to make an emotional connection. It is the most effective way to inspire them.

5 Ways A Fundraiser Can Remain Positive

s3x 5986 1378 1480Being a fundraiser is not an easy job because it requires patience, commitment, dedication and hard work. There are risks and rewards associated with fundraising but your job as a fundraiser is to fulfill your mission which goes beyond raising money. Despite the challenges that fundraising entails, you still need to stay positive. There are five ways to remain passionate about fundraising.

1. Know your purpose

Why did you join the organisation? Do you want to be part of a fulfilling mission? Do you want to help others? it is important to know your purpose for you to keep going. You may also need a quick reminder of the impact of your work. When you volunteer, ask yourself how it feels. You will need to give yourself a little reminder each day if you start to feel fundraising burn-out. It is only then that you will realise the real purpose of becoming a fundraiser.

2. Be grateful

You might feel discouraged because you are not measuring up to your goals, and it can great affect your mindset. You will feel inadequate or not good enough. When you mind is filled with negatives and doubts, your performance can also be affected. You can shake off negative thoughts by writing down the aspects of your job that you feel grateful for. Do this everyday as this practice will help you realise there are lots of good things happening at work. You will also have to improve your mindset at work because positive thinking can also have a good impact on yoiur overall well-being and mental health.

3. Have fun in fundraising

Not having fun at your job can also have a negative impact on your work. Perceiving your job to be less fulfilling can be the reason for you to lose your enthusiasm, passion and motivation. If prospects say 'no', you will never bother winning them because you have lost your momentum and interest in fundraising. When you are having fun, it is easy for you to help those around you. In turn, they will also have a more enjoyable experience. Make sure you create an interactive and engaging fundraising activity for your donors, volunteers and board members. Everyone in your organisation including donors will also have fun if you also like what you are doing.

4. Don't let "no" discourage you

Being an effective fundraiser means you are ready to accept rejections as they are part of the job. Never let a "no" discourage you or prevent yoiu from reaching out to as many donors as possible. If you let rejection discourage you, you will miss opportunities to raise money. While it can be quite difficult to face rejection, you need to understand that it is part of the process. Never take personally because the donors are no rejecting you and your work. There are many factors that may affect their decision.

5. Reward yourself

The hard work will pay off once you have accomplished your fundraising goals. This is the time when you need to reward yourself for a job well done. Treating yourself is a way of feeling good about the goals you have accomplished and a way to motivate yourself.

Reach More People With Social Fundraising

donate computer key in blue showing charity and fundraising fy0CF PuIf you want a faster way to reach more people, taking advantage of social media platforms such as Facebook and Twitter is the way to go. These platforms increase participation and help you raise money if you employ the right techniques. Social fundraising is full of potentials and perils depending on how the strategies are executed. Here are three approaches you can use to make the most use of social media for fundraising.

1. Pay attention to "direct ask"

One of the most common techniques fundraisers use to raise money is by sharing "direct ask" on the fundraising pages through social media accounts. While this may seem to be straightforward enough, most people will simply skim through the page without even reading your story. Some people tend to ignore the request because of the bystander effect. This means that even if people hear stories of individuals in need of medical attention, they seem not to care because of thinking that there are other people out there willing to help. Direct asks can have a powerful impact if it is integrated into other fundraising strategies. Problems arise with direct asks if you have reached out to 1000 friends and one person ignores your request thinking that others have already helped you out.

2. Using Tag and Thank approach

This approach lets you take advantage of social influence by letting everyone know that you have made an active participation in raising funds. When you present things in a more positive way, you are using social influence to your advantage. This will also push more people to get involved in your effort.

3.Use regular updates

You can also use your social media accounts to issue regular updates so your donors will know the progress of your campaign. You can improve your social fundraising results if you are going to couple regular fundraising updates with internal fundraising goals. People are most likely to follow your story to find out whether you have failed or succeeded.

4. Incorporate gifts into your approach

You can build a broader base of support if you try incorporating gifts into your approach. When giving gifts to donors, make sure that they demonstrate the donor's commitment to your campaign. You can inspire your donors to continue supporting your organisation if you show them you appreciate their efforts.

Social fundraising may be the easiest way to gain more donors, but if it is not done properly it can also be perilous to your organisation. Make sure you combine social fundraising with other approaches to reap its benefits.

Raise Money Without Being Too Pushy

IMG 7360 169Fundraising can be both stressful and fun. It is fun when you connect with existing donors who already know your mission and it is stressful when you are trying to raise money. In a bid to stay ahead of the game, a fundraiser cannot help being pushy when they are far from their target. It is important to have a balance between getting the point across and pushing yourself to reach your goal. Unfortunately, you can end up blurring the lines between motivation and obnoxiousness when you do not know the purpose of the action in the first place.

1. Don't Pressure Yourself

When you are trying to reach your fundraising goal, it is difficult to take the pressure off your especially when trying to convince a prospect to support your organisation. When you feel pressured, it is easy to make mistakes. The first thing an individual would do when raising money is rushing straight into the sales pitch. This is a big mistake because asking money without profiling your donor is a recipe for disaster. You can become too pushy because of pressure. Instead of winning, you can end up losing more prospects. Take it slow and change your mindset. Remove the pressure so you can concentrate on your goals.

2. Be systematic

You cannot win by doing things as quick as possible. You need to take your time so you can succeed in fundraising. Your prospects have to be comfortable with you. There will not chance for you to raise money if there is no connection between you and the donors. Make sure you address the concerns of your donors and objection are handled professionally.

3. Allow Prospects To Talk

The problem with being too focused on raising money is that you will have the tendency to miss out on other essential things that contribute to winning a prospect. If you always do the talking, you will never know the concerns of your prospect. Allow them to talk so you can understand the things that bother them. Ask open-ended questions so prospects will be encouraged to open up to you.

4. Make Prospects Comfortable

Some fundraisers use narratives while others use humor to connect with prospects. When you are aggressive, your prospects will feel tense and nervous and this is an ineffective strategy. Smile and relax when you are interacting with your prospects. They will feel comfortable if you show them that you are relaxed and comfortable. Your customers have to be at ease so you can successfully connect without being pushy.

The Impact Of StoryTelling In Fundraising

IMG 2003 605With the proliferation of technology, people get easily distracted and for fundraisers, crafting a compelling story to connect with donors is an important ingredient of fundraising success. In the past, the most efficient way to connect is through direct mail campaigns and phone calls. However, things have evolved and digital communications are now the way to spread the word. Just because you are taking advantage of digitisation you will earn a spot in every donor. You have to use storytelling as a way of giving fundraising a creative twist.

Storytelling as a fundraising strategy

Well-crafted narratives are appealing to the donors' intellectual and emotional sides. In fact, storytelling is considered the hottest trend in the industry. Just imagine humanising your communications instead of just delivering the information to your intended recipient. Narratives are more personalised and you also give prospects a chance to connect. There are three ways you can create a compelling story that will become an effective tool for capturing your prospects' interest.

1. Encourage people to tell their own stories:One good reason people give money is to help less fortunate people. While the intention is good, donors also have to see the situations of people they are giving donations to. The desired impact is achieved when you communicate your appeal to donors instead of just relying on written appeal. If you want to help homeless people, post videos of people on the streets so donors will know the effect of their financial assistance.

2. Inspire others: While your existing donors already know their role in your organisation, there are still a large number of people that still need some encouragement. When a group needs help, it is important to highlight the situation so donors are more compelled to give. When you share stories about the power of giving through social media, donors and prospects will be more inspired to give.

3. Improve stewardship through storytelling: Once a donor gives money, the next thing that an organisation does is to send a thank you letter as a way of appreciating the kind act. Donors who are appeciated are more likely to give more next time. Giving will be done more consistently than ever before. However, sending thank you letters are not enough to retain donors. You should also use stories to create stewardship. You can use materials containing narratives that allow you to highlight the positive impact of giving. This technique appeals to people emotionally and will encourage them to support your campaign.

Fundraising Amidst Economic Doom And Gloom

0o1a3787 1217Nothing can be more depressing than watching the news about economic recession because as a fundraiser, you know for a fact that this can dampen your spirit. However, your fundraising effort will not go to waste just because of weak economies. In fact, recession can still be helpful for your organisation if you know how to use it to your advantage. More often than not, organisations are affected by recession when it comes to fulfilling their mission. This often leads to spending less on fundraising, entertaining thoughts about raising money and apologising when asking money from prospects. Your team needs to be in high spirits because recession should not be considered a hindrance to your success as a fundraiser. If you are going to look at the bigger picture, recession should be a test of a fundraiser's true character.

Recession causes organisation to spend less on fundraising

No matter how you look at it, asking for money will definitely cost money. While it may be a sound decision to trim budgets, you should still exercise extreme caution. It is true that you can always changed your fundraising efforts based on the economic climate, but when reducing the fundraising cost, you must also increase the money you raise. Eliminating mailings and focusing exclusively on people who are most likely to donate will not guarantee success. When you have less investment by cutting the fundraising essentials such as sending letters to your prospects, you are just causing more trouble because of not getting the kind of result you should be looking for. Be sure to tighten budgets where necessary and avoid making cuts to your fundraising programs, which can only affect the overall result of your effort.

Recession breeds pessimism

Fundraising professionals who succeed in fundraising are very optimistic no matter the challenges. Even if you are affected by recession, you should still continue to inspire people by inviting them to invest in your mission. It is the fundraiser's duty to help people see the good things regardless of the economy.

Recession makes fundraisers hesitant about asking for donations

Even if you keep on hearing bad things about the economy, you should be the last person to give up by inviting donors to give. You should also keep in mind that your donors give at different levels. This is the moment where you should be more understanding and compassionate. Not apologising when asking for donations does not mean you should be arrogant. You just need to have a relaxed understanding of financial realities each individual is facing. Let them realise that despite the challenges in the economy, they are still considered as strong propoents of your organisation.

Technology Traps You Need To Avoid To Succeed In Fundraising

robot sign hello technology concept zkm2mnCuTechnology plays a vital role in fundraising in this day and age. There are many fundraising success stories associated with using technology as a primary tool. However, there are times when technology is carried to extremes. Instead of reaping its benefits, it becomes a burden to fundraisers. When implementing technology, make sure you avoid these traps:

Choosing Free Technology

Fundraising organisations do have budget limitations. This is one reason they become price-conscious. While there is completely nothing wrong with choosing free technology, not all of them can give you the right tool you need to succeed in fundraising. There are instances when the new technology does not meet your organisation's needs. You can be wasting your precious time when you try to make the technology work. Before you fall prey to what new technnology offers, make sure you make an assessment of available technology products. Put together a plan so you can raise funds to pay for the technology you are using. If you want to produce greater results, you should understand the importance of choosing and investing in the right technologies.

Falling Prey To Fundraising Hype

When you are presented with a new technology, the idea of choosing can be overwhelming. However, not all technologies offer the same benefits. You should not choose the new system but the best system for your fundraising needs. Trying out a new technology that you are not completely familiar with can only do more harm then good. You might have heard of a new fundraising buzzword that promises to transform your organisation, but make sure you assess things.

Going Digital Without Thinking Digital

It is easy to get swept away by the modern advances of technology. However, going digital without assigning someone to create a strategy or counter the challenges that it entails can still have a negative effect on your organisation. The system will not run or fix itself. Despite the amazing things an intelligent technology can do, it still requires someone to run it. You can benefit from digitisation if it is not used properly.

You can be an effective fundraiser if you choose the right technology for your organisation. Just because you come across a new technology does not necessarily mean it is suitable to your organisation. As technology begins to play a larger role in your organisation, make sure you implement the best technology that can help you succeed in fundraising. This technology will require significant investment, but once done correctly, you get an exceptional value from it in the long run.

5 Habits Of A Highly Effective Fundraiser

piggybanks on euro coins showing richness MJ3 Gmw While fundraisers are not created equal, all of them still share the same habits that enable them to reach their goals. These habits are simple but due to the consistency of fundraisers in developing them, these habits have played an important role in molding them to become highly effective fundraisers.

1. They consider their board as a major source of development

Your board is an important part of your fundraising team for without whome, you will not be able to accomplish your goals. A fundraiser that strengthens the board can succeed in fundraising. The board can be strengthened by providing support, training and encouragement.

2. They follow the 80/20 rule

If you have to be a highly effective fundraiser, you need to spend most of your time focusing on the activities that can offer the highest rewards for your organisation. This means you need to test new things by keeping the ones that work and cutting the ones that don't work. A highly effective fundraiser also know when there is already too much work on their plate by delegating what they can. They also focus on strategies that enable organisations to raise money over the long term.

3. They use the phone as a primary fundraising tool

While using the telephone may seem like an old technique especially in a digital world where everyone enjoys a dynamic landscape, a highly effective fundraiser never hesitates to get in touch with a donor before sending an email. More often than not, fundraisers send email and follow up on it with a phone call, but the rule of thumb is to directly get intouch with the donor so you can build the relationship and trust.

4. They constantly work to become better

Fundraisers who practice their craft strive hard to become better at what they do. This means that they make a conscious effort to read strategy guides to they can attract more donors and lead the team. When you are honing your skills, you make a huge difference between being a mediocre fundraiser.

5.They know how to diversify revenue streams

An effective fundraiser sees to it that their time and energy are spent diversifying revenue streams for their fundraising organisation. If your organisation only rely on events or grants, you can use this as an avenue for launching an annual giving campaign or a major gift program. Even if you are using a single tactic, diversification is key. Great fundraisers need to push to meet new donors or increase the revenue streams of major donor.

Early Fundraising Mistakes Can Have A Long Term Effect On Your Organisation

right or wrong directions on a signpost fyyNQHv The most exciting stage of a fundraising organisation is the initial funding stage because it requires a lot of hard work. However, early funding mistakes can have a long term effect on your organisation if you do not do something to correct them. In fact, what happens during the early stages of your fundraising journey can have a big impact on your organisation ability to secure additional funding and mature. Success needs to start early for your fundraising to go smoothly.

Raising a lot of money

For first-time entrepreneurs, it is easy to put more focus on getting money but this practice can have a negative effect on your organisation as this creates a difficult funding dynamic in the long run. Although raising a lot of money may seem like a good practice, but once it is spent, the amount you spent can raise questions about your leadership.

Setting high valuations

A high valuation may seem to provide a good headstart but this can be a problem later on because it can result in setting too high expectations, which your organisation cannot meet. This can make your board members feel frustrated especially when the outcomes are not the ones you have expected. It might be difficult for your organisation to top your initial valuation and this can really hurt your fundraising efforts.

Choosing the wrong route

You might be spending too much time on the wrong prospect that you miss out on recognising potential donors. It is necessary to know the route you are going to take if you want to make sure that you are going to reap the long term benefits of fundraising. When it comes to choosing your board members, it is a good idea to choose individuals who have experience so you will know how you are going to become a successful fundraising organisation.

Not establishing a relationship with your board members

You should not only invest in your donors but in your board members as well because they also play a critial role in ensuring that your organisation will have reach its fundraising goals. It seems too difficult to invest in your board members if you do not take the time to engage with them. Make sure you know your board members personally so you can connect with them. If there is anything they need to make every fundraising effort a success, you should be there to provide it to them. Your board members can reach their full potential if you guide them before your fundraising journey begins.

Is Your Organisation Ready For Modern Fundraising?

computer mouse M1UhAJ0 Getting overwhelmed with a plethora of strategies will surely influence you in making the sudden switch to modern approaches. These days, you have plenty of choices to consider including using social media to reach out to prospects, but does modern fundraising easily convert prospects to donors? There are some questions you need to ask yourself for you to find out if your organisation is ready to take fundraising to the next level.

Is your organisation ready for the move?

You may already be toying with the idea of moving to modern fundraising, but do you share the same decision with your board members and supporters? The drastic changes you are making may hurt your business especially when you have not introduced the benefits of modern fundraising. You need to schedule a meeting so you can discuss the possibilities of giving modern fundraising a try. However, you need to keep in mind that making the switch must not be done hastily as you need to test the waters to find out if the modern approach really works for you. Some donors and supporters are comfortable with traditional fundraising and may even consider it more effective than the modern approach. Knowing which technique works for you will surely make a difference.

Are you ready to face the challenges that modern fundraising entails?

Modernised techniques may seem very appealing, but these techniques may lose their glamor if they are not executed properly. You still need to be familiar with the technique before you dive into the modern fundraising pool because your board members will not appreciate the transformation if they lack knowledge and skills. They have to be aware of the challenges they may face for embracing modern fundraising so they will know what they are going to do next. Most board members would rather stay within their comfort zone if they feel that modern approaches take them to an unfamiliar territory.

Can you spend more time on devising a strategy to make modern fundraising effective?

There is no such thing as one-size-fits-all approach even when using modern fundraising techniques. The presentation may be great but if the execution falls short of your board member's expectations, the concept will still be rendered useless. When deciding on employing modern techniques, make sure you are committed to teaching your board members the techniques that will ease them into the transformation. Team work is important in fundraising as it is the key element to the success of your organisation. If they lack cooperation due to feeling alienated with your new techniques, something has to be done to create a friendlier fundraising

What Is Your Digital Fundraising Strategy?

touch screen mobile phone zJa045rOYou may have already embraced digital fundraising, but you still feel that something is not working. If you are not achieving any positive results, something might be wrong. The good news is, you are not alone. Convincing a donor to invest may take months even if you have read about digital storytelling. While it can be frustrating to not get any response from the donor or prospective donor, you will need to go the extra mile so you can achieve the result you want. When it comes to implementing a successful digital strategy, you do not have to stress yourself because the task does not have to be daunting. You just need to focus on three key areas so you can easily achieve the result you are looking for.

Three Steps To Formulating A Winning Digital Strategy

Technology:When it comes to moving into digital fundraising, you need to invest in technology that works. Your website has to be user-friendly and your database must have the ability to manage your everything that your fundraising journey encompasses. Without a doubt, your website is a good place to start if you have a small organisation.

Content: The main focus of digital fundraising is to create an engaging content that will help you form a connection with your prospect. To some who is new to digital fundraising, this can be a bit of a challenge as your content needs to provide prospects with new insights. The best thing about digital is that you have huge opportunities to find out the things that appeal to your target market. It only takes a few clicks for you to how to capture your audience's attention. Do not be afraid to experiment or run a simple test for you to know the kind of content that will poke your prospect's interest.

Traffic: Aside from technology and content, you should also ensure that you have a method of driving traffic to your website. You should keep in mind that just because you are publishing great content does not necessarily mean people will read it. You should also be visible for people to notice your great content.

Digital fundraising may seem tricky if you do not have the right formula for engaging prospects. Some may have invested in technology, but they do not have the right content. Others may have the right content but failed ot invest in the right technology. These three elements must be present so you can succeed in embracing digital fundraising.

What Should You Look For In A Mobile Giving App?

In the digital era, more donors are on the move as the options of giving are getting simpler and more intuitive. One of the intelligent technologies that make giving much easier is the mobile giving app. With plenty of options to choose from, how do you know mobile giving app you are going to use for your organisation? If you are searching for the best mobile app, you need to look within your organisation.

If you are going to look at the bigger picture, you will realise that there are many choices for you to choose from. You organisation will also help you to find out about the type of app you want to obtain. If you are a large organisation, you might want to offer a giving option to your existing donors. If you are a smaller donor, you will also need to consider the app that can help you reach donors on the go. While there is no such thing as a perfect mobile giving app, assessing your organisation will help you find the mobile giving app that suits you best.

What do donors want for a mobile giving app?

It is important to look at your typical donors so you will know what they really want for a mobile giving app. It is best to survey your donors in order to find out about the kind of app that may be appealing to them. If you have a younger donor, you may want to consider text-to-give as this will be enticing to them. Make sure that your mobile giving app is also easy to use so donors will utilise it well.

If you are thinking of giving your donors multiple giving options to give make sure that your platforms offer options that can cater a diverse donor base. Some options they are more likely to consider are text-to-give, email donation buttons and mobile and online donation pages. Make sure that your organisation has the option to customise these approaches.

You should keep in mind that mobile giving apps are not one hundred percent perfect. This means it can have some technical glitches that may bring inconvenience to the donor. This is why it is essential to have customer support ready as part of their monthly subscription. Your customer support must also have a members who can speak other languages so they can provide bilingual support.

Aside from taking on a mobile giving app, you should also look into adopting new means of fundraising especially if it requires expanding your team. You should also remember that having a mobile giving app does not necessarily mean you should change your organisational structure.

Reasons You Do Not Succeed In Fundraising

Raising money seems easier said than done let alone getting loyal donors that will become your loyal supporters. You have already employed known techniques to succeed in fundraising, but something is still not right. Although your journey through fundraising may appear smooth and problem-free, there are can still be some roadblocks that will deter you from succeeding. If you want to get the most out of fundraising, you should know the strategy that will work for you. Analyse the areas you need to improve and be aware of these common roadblocks.

You reinvent even when it is not needed

These days, fundraising is taken to the next level with the emergence of intelligent technology. This is why some organisations are tempted to switch to modern fundraising techniques even when traditional techniques are still working. The problem with reinventing your approaches is that you need to make major adjustments so approaches will be more aligned to your new fundraising style. While there is completely nothing wrong with this, a dramatic change in strategy can do more harm than good as this means your board members, supporters and donors will be required to adjust to the new approach. Instead of choosing modern strategies, observe and try to combine both if both strategies work for your organisation.

You target the wrong donor

When getting loyal donors, you need to start with building meaningful relationships. While the road to engaging with your prospective donor may not be easy, knowing your target market can help you make the task easier. There are uninformed prospects and there are uninterested prospects. You need to know which one you should choose. If you are after uninterested prospects, find out why they are not willing to commit to your organisation. A prospect may not be interested because you fail to communicate with them. Offer encouragement and keep lines of communication open so you can connect with your prospective donors.

You do not personalise your fundraising letter

When you are only aiming for getting more donors, you need to forget the most important aspect of fundraising, which is forming a connection. If you are sending a common and generic template out of habit, you should consider sending a personalised request. The letters should be engaging as this is a tool for establishing rapport with your prospective donor. When you always have a canned response and you do not connect with your donor, they will be under the impression that you only see them as a person giving money to your organisation.

The Old And New Fundraising Tactics

In this day and age, technology has made fundraising much easier as organisations can reach out to prospect through various methods such as using mobile device, social media and many others. While adopting modern tactics can help you gain a competitive advantage, it does not necessarily mean you should take old tactics for granted. Good fundraisers do not necessarily use new tactics rather they choose to listen to their audience and experiment with available tactics. Seasoned fundraisers also know that the luxury of experimentation may not always be possible. It is imperative that you start with the basics so you will know which strategy works for your prospects. Without a doubt rules have also changed in fundraising.

It is also necessary to evaluate both old and new tactics as this allows you to give fair consideration. Although it is tempting to use the latest and greatest technology, your organisation should not also lose sight of traditional but effective ways of attracting donors. It is still important that you evaluate both old and new approaches for you to find out which ones work for you.

Old Tactics

Events:Invite prospects to a fundraising event such as walks or galas. This approach has been an effective fundraising tool for many years. Fundraising events provide donors a venue to interact and learn about your organisation.

Direct Mail: Most organisations still consider direct mail an effective way to communicate with donors. Aside from the fact that it is a less expensive tactic, it is also considered effective. Older donors also prefer direct mail. When using direct mail as a tactic, make sure you compose a fundraising letter that creates a powerful impact on your prospects.

Door-to-door: While the use of door-to-door fundraising has diminished over the years, many organisations have still utilised this approach successfully.

New Tactics

Online Videos:These days online videos are an effective tool in educating prospects. Since it is easy to creat, any organisation can spark a viral campaign if proper techniques are employed.

Social Networking:Almost everyone turns to social media when it comes to finding out about the latest event because this is the venue that increases awareness. If you are going to use this as a medium for gathering supporters, you will be able to expand your geographical reach as your audience is most likely to recommend your product or brand.

Blogging:Another tactic that provides a way for organisations to communicate with existing donors and new prospects is through blogging. It has become an acceptable communication tool that allows donors to know more about the things your organisation can offer.

Fundraising Techniques To Engaging Millennial Generation

If you have a fundraising organisation that wants to connect with the millennial generation, going digital is important because traditional donation options and channels may not be able to help you achieve the kind of connection that will make this generation more involved in your fundraising efforts. In the past, boomers are the ones considered to make the most donations, but with proper technique, millennial is filling their shoes. If you are still stuck in the same old technique, it is time to adopt the latest trends and innovations.

The payment is one area of innovation you need to improve on. Millennials want the most convenient way to pay and be paid and this is the reason mobilisation wins their nods. If they can access your website and make payments anywhere and with any device, it will not be difficult to get their support. Your organisation should anticipate changing consumer choice and preference because prospects often choose the most convenient way of making transactions.

There Are Three Ways To Engage With Millennials:

Go Mobile: For fundraising to keep up with the changes in today’s technology, it is essential to go mobile because almost everyone relies on mobile devices for almost everything. Even with purchasing goods, many individuals find it convenient to transact from a mobile device. Your donations must be optimised for mobile so you do not end up missing out on millennials. In the era of smartphone, most millennials are more likely to use their mobile phone to donate.

Embrace Social Media: Using social channels can amplify your campaign and a perfect example of an effective social media strategy is the ALS Ice Bucket challenge. This campaign went viral and raised millions of dollars for the ALS Association. However, it is also important to keep in mind that not every campaign will become viral but you can improve engagement by expanding your geographical reach. With social media, you can increase your volunteer efforts and donation by encouraging participation.

Be Accountable: Millennial donors have the desire for accountability by knowing how your organisation is planning. In the era of modern technology, it is easier to reach out to donors than before. At present, all you need to do is to let donors know via social media or email. You can gather ideas this way and provide fundraising updates. There are various ways you can show that their donation matters such as using visuals, real case studies and anecdotes. Millennials also like to be recognised for doing what is right and when you acknowledge their efforts, they will feel good about and will not hesitate to become a regular donor.