Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Create Custom Forms That Increase Donor Conversion Rates

Create Custom Forms That Increase Donor Conversion Rates

A donor has to complete the form on your donation page and make a donation to convert leads to sales. Even if you apply small positive changes to your forms, it can still go a long way when it comes to increasing your conversion rate. There are many ways you can optmise your custom forms.

1. Remove extra navigational steps

More often than not, donors who are willing to make a donation shy away from your donation page if they find it difficult to complete a donation process. If it will take five different screens for your donors to hit the finish button, they may find the process time consuming.

It is important for every donation page to be simple and straightforward. As much as possible, donors should be able to complete the form in a single page. If you still have external links that add a few steps to filling out the custom form, remove them. It is important for every custom form to help donors to complete what they have started.

2. Personalise main donation form

The form should match the rest of your site design. You will be able to receive larger contributions of you have branded donation forms. Not only will you encourage donors to come back, but you will also leave a positive donor experience.

Avoid making donors feel disoriented with distracting forms. People do not have a lot of time to spend on filling out your form so it better be simple.

3. Include special appeals to custom forms

Whether your special appeal is about a holiday campaign or a school event, it is essential to include branding, messaging and images. Redirecting your supporters from the email appeal page back to your donation page will remove the emotional momentum. Matching the donation page with the style of your actual appeal is one of the best practices to apply.

This technique enables you to connect with your donors emotionally. Anything that moves your supporters will surely win their nods.

4. Have a separate form for monthly donors

Aside from customising your form, you can also increase conversion rates by creating a separate form intended for monthly donors. Having a separate form will preserve your messaging and branding and also ensure that your program is centered around monthly giving.

You will also have the ability to default the selection to monthly donations. It will also be a good idea to handle the selection in advance as this spares your donors from taking additional steps. When your forms are easy to complete, it is more likely for your donors to complete them.

How To Promote Volunteerism In The Classroom

IMG 2907 844Getting classroom volunteers may be a challenge for those who are going to hold a school fundraising event. This is because you need to make sure that you foster volunteerism prior to the onset of the event so you can get as many volunteers as you can. It is important for teachers to pick volunteers with broad thinking, but this will be easier said than done if you do not provide incentives or job sweeteners. Kids should also  be aware that volunteering in the classroom is not merely for the sake of compliance.

How to find class room volunteers?

1. When conducting a survey, be sure to include classroom help in your category.

2. Your newsletter should also include a call for volunteers.

3. Provide reminders to teachers regarding mentioning their need during parent-teacher interviews.

4. Ensure you have flexible rostering so you can accommodate parents who are willing to help once a term or once a month.

The benefits of classroom volunteerism

Aside from getting enough help to organise your school fundraising campaign, regularly working with a child can also foster positive traits such as compassion. It is also a time for children to showcase their talent especially if they have passion for art, music or even environmental science.

How to keep volunteers involved?

1. Be clear about your objectives and the reason you need volunteers.
2. Welcome new volunteers and have someone to show volunteer essential locations.
3. Use the time of your volunteers wisely.
4. Thanks your volunteers by creating a personal note so you can show volunteers you are valued.
5. Be mindful of volunteer burnout.

Provide incentives to kids who volunteered

One-time volunteers can become regular volunteers if you are going to provide incentives to kids. This is because it makes children feel appreciated. You can have your volunteers' names go into a monthly draw everytime they volunteer to help out. Be creative with your prizes. The prizes may include a free lunch, gold stars, certificate of appreciation and much more.

It takes some creative approaches to encourage children to volunteer in fundraising campaigns. Before you decide to ask children to volunteer, it is important for children to know the implication of fundraising. Children need to realise the value of fundraising and volunteering. They should not only volunteer just because they are required to do so. When children feel they have contributed to accomplish your goals, they will also feel good about their decision to volunteer and will become regular participants in your next fundraising event.

Factors That Determine Your Fundraising Success Or Failure

success XyZxHEThey say that in order to get the job done, a person should work smart instead of working hard. Many organisations are engrossed in planning and bringing in talents, but are these the only factors that determine the success of your fundraising campaign? No matter the presentation, planning and preparation, your efforts will never take shape if it lacks proper execution. Before you take an additional step to raise funds, find out about the 5 critical factors in fundraising.

1. The Target Group

No two propositions are created equal and with that said, you need to make sure your story is compelling and can connect emotionally with your audience. Speaking of whom, it is important to choose your target donors carefully because 10 leads and 0 conversion is just tantamount to not generating any leads at all. Your efforts are supposed to bear fruits by evoking much stronger emotions in prospective donors.

2. Cooperation and collaboration

Fundraising is not a job that only one person can work on. There should be team effort so you can reach as many people as possible. If you are the only one working with the target group, you cannot expect to see desirable results because aside from juggling multiple tasks, you will also have to take care of other aspects of fundraising, which may exhaust you in the long run.

3. Trust and Transparency

It is not a good practice to only make your donors involved when you are raising money but hide what is going on in your organisation once you have collected enough money for your fundraising project. Make resources available for your donors so they can check what is happening in your organisation.

4. Donors' commitment

So one donor has already committed to supporting your fundraising project, but this does not mean you will stop from making an effort to raise funds. One donor cannot cover all project costs because there will come a time when that sole donor will become tired of giving especially when doubts start to cloud their mind. Spread the word and share the love.

5. Management Skills

Donors would like to see evidence of good governance for them to provide long-term support. This means you should ensure that systems and policies are in place. Be sure you and your members have accountability for every step or action taken. Aside from talent, a good mix of experience and skills are also important so you will be able to run your organisation on a sustainable basis.

5 Techniques To Improve Your Fundraising Website's Call To Action

now or later signpost showing delay deadlines and urgency MJ9TWQvuCall to action's primary purpose is to ask website visitors to do something and if you are running a fundraising website, you will consider it an essential feature. Aside from creating awareness, you should also take additional steps so people will take the necessary steps. If your call to action does not seem to serve its purpose, here are some techniques you can use to improve it.

1. Know your audience

Before you think of yourself, it is important to think of your audience. When people visit your website, it is important that they immediately realise why they should commit to your organisation. People have numerous options to spend their money and time. If your website does not provide something for them to stop, read and commit, your website will be easy to forget. Your audience likes it when you get straight to the point, making it easy for them to identify what you really care about.

2. Market a particular action

People do not have time to guess what your organisation has been up to. You need to provide them a direction you want them to take. Mission statements, larger goals or any vague objectives will only confuse them. People need something specific which they can act on.

3. Create a highly specific call to action

People easily get discouraged if they do not know what they are going to do to help you in your mission. You may already have a call to action, but if it still appears confusing to visitors, it still will not matter. A good call to action should be free of barriers.

4. Provide call to action that answers questions

A call to action must be framed in such a way that it answers these four questions.

Why: Your audience should know what you are doing and why they should care about it. Connection on a human level is important. This can be established through images, stories or anything relatable. You will also have to create a sense of urgency so they will know why they should act now.

What:It is also important that your audience knows you are promoting a good cause. People commit to supporting your organisation because they want to do good and your role is to give them assurances that their donations will be a huge help.

Who: Trustworthy messengers are also important in sending the message. Use people who have been influential in your organisation or choose people who have been a recipient of your organisation.

5. Be sure to communicate your call to action

There are many ways you can communicate your call to action such as through your website, email, social networks, online communities and blogs. Keep your message short and sweet. Many people often consider scanning instead of reading the entire message so change the words so they connect with your audience.

How To Get Parents More Involved In School Fundraising

IMG 9769 1017The success of school fundraising does not only depend on teachers and students but on parents as well. While there are parents who already find themselves comfortable in volunteering for various school activities, there are some who are still reluctant or may need a little guidance. The only reason a parent may hesitate to get themselves involved in a fundraising campaign is when they do not know what it is all about. The first thing that comes to mind when talking about fundraising is money, but there is more to it than just raising money. Parents should know how they can contribute to the success of the campaign. They will never know the difference they will make unless you show it to them.

1. Ask parents to participate

It is expected from students to participate in school fundraising event even when you don't ask them to. With parents, you need to set clear expectations and emphasise the value of achieving your goals. Remember that you will be working as a team and the contribution of each member will be counted. Since it is a collective effort, parents should know their role in the organisation. They are not just mere spectators but supporters of your organisation.

2. Provide more options

It is also necessary for parents to have as many opportunities as possible. Parents do not have time to focus on volunteering alone as they also have other jobs to do. It might be beneficial to them if you provide more flexible options they can explore.

3. Make it easy for parents to volunteer

For first-time volunteers, there will always be some intimidation factors that tend to hold them back. However, you can make it easy for them to volunteer if you brief them of what they should expect from the campaign. Signing up should not be a hassle for parents. Be sure to offer free online sign up sheets. This way, they will have an option to sign up using their smartphone or computer. Reminders are also automated to reduce cases of no-shows.

4. Engage working parents

For working parents, find creative ways to engage them or capture their interest. One idea is to use social media or video calling platforms to get in touch with them. With this approach, you are giving parents options to contribute even from the comfort of their home. It encourages them to update the class website or manage online volunteers without necessarily being physically present.

5 Ways To Promote Your Holiday Fundraising Campaign

christmas M1YFbDcdDecember is considered to be the season of giving and the most critical times for fundraising organisations. More often than not, the donations are larger in December than the rest of the months. While the most common action to take is to launch a campaign, you need to go the extra step in this day and age.

Be sure your website is updated

Include updating your website in your to-do list if you have not done it for quite a long time. This means your call to action button must be highly visible on your homepage so you can grab your visitor's attention. You should also spread the word by including social share buttons for each email you send. Aside from the fact that it is easy to do, you can also encourage supporters to help you launch your campaign.

Send biweekly or monthly newsletter

Holiday-campaign promotions require you to double your efforts, but this does not necessarily mean that you have to replace all of your standard communications. Be consistent by ensuring that you send newsletters regularly. If you have launched a new fundraiser, tell your donors about it.

Make use of social media

Hashtags can make a difference as it can help you pull and monitor messages that made mention of your holiday fundraising campaign. There is one thing you need to make sure when using hashtags: keep up with conversations and respond to questions or comments promptly. You will also have to thank your supporters by retweeting or liking their messages.

Since you are promoting holiday fundraising, you should also change your profile and cover photos. You can increase campaign awareness this way. If you have started an email campaign, you can complement it with your social media strategy.

Customise your donation page

It is a necessity for fundraising organisation to create a branded donation page in December to increase the number of donations. You will also have to create a donation form intended for holiday fundraising campaign. Be sure to focus on imagery and copy to send the right message.

If you are still looking for a fundraiser that suits the holiday season, you can consider cookie dough fundraiser as it comes with its own free online shop. Free ginger bread and christmans tree cookie cutters are also provided. Even if you are a beginner, you will not have any difficulties setting up and running this fundraiser. It can be completed within 4 to 5 weeks. Want to know more about Cookie Dough fundraiser? Click here.

The Benefits Of Small Group Fundraising

dsc 2990 977It is common for smaller school clubs to feel intimidated by the number of people participating in a fundraising event. Many have resigned to the fact that the key to a successful fundraiser is organising a school fundraising on a school-wide basis. However, the success of a fundraising campaign or event is not solely based on the number of supporters or members because it also has something to do with how the event was organised. Even if you are working with a small group, you can still reap some great benefits. Here are three of the most significant benefits you can get from a fundraising campaign run by a small group.

Small Groups Focus on Specific Goals

You set clearer fundraising goals if you are organising a small group fundraising. More often than not, many school-wide campaigns deal with general funds and these will benefit the school as a whole. However, there are also fundraising campaigns that are more focused on clubs, cheerleading teams and sports teams. This is where small group fundraising comes in. Small groups set specific goals so your community can get the message clearly.

Participants are motivated

Since the participants are the ones who get direct benefits, they are motivated to actively participate in the event. As a result, the funds you raised can also reduce your out of pocket expenses. When participants get the benefits directly, you are also encouraging them to be more engaged.

Improved Communication

If you have a small group, you can easily mobilise them and the communication will also be quicker. Since you are working with 10 to 20 participants, it will be easier for you to monitor their activity. If problems are encountered, you can deal with these problems right away without worrying about the time it takes to find a solution. You will also know if there are members of your organisation that are struggling with raising funds. You can provide help and find out how you can improve your fundraising techniques. 

One of the fundraisers to consider is the Scratch & Support because it is suitable for small groups. The fundraiser cards have 40 concealed dots with corresponding amounts. The donor will pay the amount behind the dots, which will serve as a contribution to your fundraiser. The donor will be asked to scratch 2 or more dots. The donation amounts vary between 50c and $3. The total amount that the donors scratched will be donated. You can get additional information about Scratch & Support Card here.

Making The Most Use Of Facebook To Raise Funds

vector social media illustration GkWsAnrd LThe way organisations raise funds has been taken to the next level by getting the most out of social media platforms such as Facebook. Since myriad of users turn to Facebook to post updates, follow influencers or simply stay in the loop to know the news, anyone who intends to raise funds can use Facebook to reach out to potential donors.

1. Post Status Updates

What good is a Facebook page without regular updates of your campaign? Status updates let your donors know what you are up to. Since you are running a fundraising organisation, updates must be posted regularly to your network so your friends have an idea of the activities and events you organise. Posting updates at least three times a week would suffice and help you promote your campaign to the wider public. Your status updates should spur conversations. If you have a new fundraiser to offer, why not let other people know about it?

2. Share Photos

Have you just organised a major fundraising event? Post photos so people will know what it is like to join your organisation. Many potential donors are quite clueless how your organisation holds a fundraising event and the only way to give them an idea is to post photos. Your photos will remind your donors of your fundraising efforts and give them good reasons to support you.

3. Create a Video

Aside from photos, you can also use videos to update your supporters about the activities your organisation have participated in. In the past, there are many barriers to creating videos, but at present, you can use Facebook video app to create short videos. You can also tag your friends to let them know you have created a new video. A shareworthy video can spread through newsfeeds quickly.

4. Build Event

Facebook is not only meant for uploading photos, posting status updates and creating videos as you can also create your own event on Facebook. Send it to friends and followers instead of just building an event around your Facebook page.

5. Use Facebook Mail

Facebook's internal messaging system is indeed powerful because it provides an avenue for existing and potential donors to know more about your organisation. You can answer questions, provide daily updates or get in touch with donors.

6. Post a Thank-You Note

Tag some friends who joined the event. Sending thank you note can be done individually or collectively. Let your friends or supporters know how much of a difference they have made by participating in your fundraising activity. You are not only thanking them but you are also telling a story of success.

5 Tips To Prevent Donors From Leaving

blue broken link shows insecurity and disconnection fJVqr7PuDonors are your valuable assets.

While it takes time to get donors to sign up or donate, leaving your cause can happen in an instant. This is why, every organisation should nurture donors to prevent them from leaving. Once you have known reasons donors leave, take steps to prevent donor attrition rate from increasing.

1. Stay in touch with donors

Fundraising does not happen regularly and it is easy to forget about your donors once the event is over. However, retaining donors should involve staying in touch with them. It is one way to make them realise you have not forgotten about them. An autoresponder is not enough because you need to personalise your email so your donors will know that you acknowledge their contribution to the success of your cause. A canned response will leave an impression that you are only sending them emails for formality's sake.

2. Let donors know they matter

The donors' response to your cause can be quite overwhelming that you tend to forget their true impact on your organisation. Donors should not be deemed as people who are just giving money to support your cause. Tell them they matter. Send an email that outlines the impact they made to your organisation. Include a success story where they play an important role. It sends them a message that your organisation needs them.

3. Update donors how the money is used

Donors often leave if they are not given any update of how their money is used. Although donors do not necessarily require you to present a detailed balance sheet, transparency is important if you want to build trust. Telling donors how the money is used gives them an idea of the impact they seek. Publish regular project updates and stories on your blog. Send them email newsletter so they will have an idea of the project's progress.

4. Thank Donors

The donors' value does not end after the donation has been made. Keep in mind that without them, your cause would not have been successful. Saying thank you means you express your gratitude and you let them know every support they provide matters. Some donors decide to leave if organisations fail to thank them. It might be a simple gesture, but it matters a lot.

5. Create an unforgettable customer experience

Every donor is unique and poor service or communication can make donors leave. If you want solid donor retention, you need to start with providing great customer service. Be sensitive to their needs and reply to their messages promptly.

How To Make School Fundraising More Fun For Parents

painted smiley on human fingers GJwoe9rdWhen it comes to running a school fundraising event, it is usually the parents and teachers who take charge of the preparation.

Planning for the event is the most exciting part of raising funds for the school, but executing the plan is the hardest if there is no fun in fundraising. Raising funds need not be boring especially if it will be held in your child's school. You just have to do away with complicated steps and embrace simple but fun fundraising ideas. There are 4 steps to kick school fundraising up a notch:

1. Focus on items that hold much value

Although many fundraising leaders would focus on items that are appealing to donors, it is also worth noting that items that parents also want to buy something they can use. This is where analysing needs and wants come into play. While everyone can get excited about the thought of raising funds for your child's school, this does not mean that every idea will work. Fundraising should be fun for both students and parents.

2. Partner with local businesses

If you know someone in your community who is also interested in the parent community, you can also coordinate with them so you can increase public attention and maximise support. These people can help you attract and even retain businesses and if you wish to attract parents, they can also help you invite moms to the business. You can hold a fundraising activity where a percentage of the proceeds with go to your school. It should be held in a location where parents are often seen such as a local restaurant.

3. Use social media

Everything you do in raising funds should be fun. There are many ways you can get parents participate in the event such as using social media. Use it to spread the word. Parents who are aware of your fundraising event will tell their friends about it. Provide as much information as possible so interested parents will know what to expect from the event.

4. Plan before you hold a fundraising event

While the response of parents to your fundraising event may be overwhelming, it is also important that you learn to pace yourself. Not everyone is open to the idea of attending a weekly fundraising event as it will leave an impression that everytime you approach parents, it would mean opening their wallets. School fundraising must be well-planned. If you want to cater to small groups, Scratch and Support Cards are the way to go.

How To Make A Cookie Dough Fundraiser Profitable

IMG 9958 4 4927Cookie dough is gaining popularity for organisations searching for unique and profitable fundraising. Not only does it please the tastebuds, but generate profit as well. Cookies are appealing to kids and adults alike.

Cookie dough fundraiser is easy to set up and can promote repeat customers. However, you cannot also deny the fact that the competition can be extreme and your fundraiser should stand out despite the immense popularity of cookie dough. You are six steps away from having a profitable cookie dough fundraiser.

1. Set sales goals

Set a goal for your sales force and structure a program that will enable you to determine results. Knowing which direction your efforts are going will enable you to realign your plans until you accomplishe your sales goals. Each and every member of your organisation should make an effort to meet the sales goals you set.

2. Ensure 100% commitment

Your sales force stays on the front line of your fundraising battle. Members must be comfortable interacting with people and they should know how to go about selling the product. It is important that your members believe in the product they sell so they can convey the right message. Commitment does not only mean devoting your time in selling the product, but also believing in its ability to transform lives.

3. Reward your sales people

One way to motivate your sales people to go the extra mile when it comes to selling your product is by rewarding them. Although it is their job to sell the product as a member of your organisation, they can do better and exceed expectations if recognised for the goals they have accomplished. An incentive program for your sales force can make a great difference.

4. Set a timeline

Fundraising does not happen in an instant as you have to create a strategy for promoting the sale. Set a timeline for selling and delivering the goods.

5. Be aware of your community

Avoid overlapping with your community's fundraising activity. If your activity occurs in conjunction with another fundraising campaign, be sure you are not selling the same product.

6. Place advertisements

Your fundraising campaign will remain anonymous if you do let the whole community know about it. Start an advertising campaign at least two weeks before the big event. Exhaust all advertising resources such as newspapers, Internet, email and flyers so you can get the message out to the wider public.

When choosing a cookie dough fundraiser, make sure it tastes good. Billy G's Gourmet Cookie Dough is an excellent choice and it is a great fundraising idea for all groups. You can even generate more sales and profits by setting up your very own online shop. Get additional details about Billy G's Gourmet Cookie Dough here.

How To Organise A School Fundraising Event

s3x 6094 1415 1517When organising an event to raise funds for the school, everyone plays a role in ensuring that the event will be a success. This means that parents, teachers and students should be involved in the decision-making and event-planning.

The first step in organising any fundraising event is to decide on the type of event that the school will run and the people that are likely to participate in the event.

The event must be well-planned so you can get more support and more funds.

Four Steps To Organising A School Fundraising Event

Work out a budget: Once you have thought about the fundraising event you are going to organise, you need to make sure that you are working out a budget for your fundraising event. Consider advertising, printing costs, entertainments, venue and catering as your guideline when estimating the cost.

Know your requirements: You will need to determine the requirements for the event. This step will require plenty of time because it will involve planning. You will also need more time to complete the required tasks including printing and delivery time.

Choose a date: The date of your fundraising event must work for everyone. If another local school is holding a similar event, it should not create conflict with the date of your event. You will need to check the calendar of school activities to find out about any major school events that may deter you from executing your fundraising plans.

Send out notices: Publicity is important when holding a major school fundraising event. Send out notices to parents or send out a press release if you aim to attract the wider public. Your press release should include the name of the event, its purpose, the activities, location and the contact information.

School Fundraising Ideas

Obstacle-a-thon Fundraiser: This fundraising idea is suitable for kindergartens, pre-schools and child care centres. This is easy to organise and parents will be very much involved in this event. With a cash profit of up to 70%, your school can definitely get overwhelming support from parents. You can get more details about obstacle-a-thon fundraiser here.

School Run 4 Fundraiser: If you are looking for a fundraising idea that is easy to set up and administer this fundraiser is a great option. Before your event date, you will receive promotional posters, sponsorship brochures, parent information letter templates and more. These will help you prepare for the fundraising event. You can get additional details about School Run 4 Fun Fundraiser here.

School-Spell-A-Thon Fundraiser: Spelling can be more fun if you incorporate it in your next fundraising event. There is no need to pay any money upfront to start your fundraiser. You can also choose from a vast selection of prizes for your students. Additional details about School-Spell-A-Thon can be found here.

Do Sad Images Really Have A More Powerful Impact On Donors Than Happy Images?

crying kid emotional scene BtkZrtSpSoImages connect with people's emotions.

Suppose you flip through the pages of a magazine and you see an image model donning a very classy fashion piece while she pulls funny faces. Would you look at the classy piece of clothing in a different way?

Images are very powerful. A research was recently conducted to know the influence of images on people's emotions. According to the results, donations are much higher for fundraising campaigns with sad images as compared to those with happy or neutral images.

Although the images alone will not be enough to conclude what the campaign is all about, people are more likely to base their support on the image. This is why images are considered to be a starting point for promoting a campaign for most organisations.

The implication of sad faces

If you were to put yourself in your donor's shoes and look at a sad photo carefully, you will realise that it elicits giving and sympathy. You may have a beautiful and compelling caption but the moment potential donors rest their eyes on the image and it does not connect with your story, you can blow your chance of attracting a donor.

Would you still use an image of a happy child if you are trying to raise money to help children dying of hunger in some parts of the world?

If your photos contradict with the sad stories you tell, your campaign will be empty and meaningless as it does not convey the right message to your donors.

How do happy images send the wrong message?

Now that you know that sad images can stir sympathy, it is also imperative that you gain a better understanding of the impact of happy images if they are not used appropriately. For example, you want to help a family who had survived a typhoon disaster.

The first thing you would do is to create a compelling copy that will capture your prospects' interest and emotion. You provided a detailed account of the ordeal that the family had to go through because of the typhoon disaster. The story could have brought your prospects to tears until they saw the photo that came with the copy.

The photo showed a family with the sweetest of smiles gracing their faces. Potential donors stopped reading the rest of the story and moved to the next email. So what went wrong?

The problem with producing happy images for sad stories is that they do not mix well. The truth is donors do not have the luxury of time to read your stories and they will usually rely on images to understand the message you want to convey. If they see a happy family, it will not take long for them to conclude that nothing is so special about the organisation because, again, the images do not tell a story.

Your images should work as hard as your copy. When reaching out to donors, you should show them that a problem exists. You can even show both the problem and solution in one image, but it should be powerful enough to connect with your words.

Fired-Up Fundraising:Steps To Creating A Strategic Plan

hand writing business success diagram fk0sJcBuIf you fail to plan, you plan to fail.

A strategic plan serves as your organisation's compass that ensures you get to the right direction. Imagine spearheading a fundraising event without a plan, in case things do not go as planned, you will no longer have an idea how you are going to resolve the issue that may arise.

Creating a plan defines your mission. It helps you to focus on the most important aspects of your campaign. It only takes a few steps to create a strategic plan for your fundraising campaign.

1. Prepare a case for support

A case for support is an essential component in creating a fundraising plan. Think of a case of support as the backbone of your campaign. It enables you to provide reasoning for support by giving your supporters, donors and board members an idea of how your campaign works. When creating a case for support, there is a series of questions you have to answer. One of which is how you are going to address the problem arising in your organisation.

2. Determine your key players

If your case for support is your compass, your supporters are your key players. You need to gather your most dedicated and passionate supporters to ensure campaign success. The reason for handpicking dedicated supporters is to ensure the people in your campaign are all committed to transforming your organisation for the better. You will be working closely with these people throughout the campaign. While it can be challenging to start a campaign, ensuring that the people involved in planning are dedicated will make the job less burdensome.

3. Know your prospects

Your strategic plan will not be complete without identifying your prospective donors. This is where profiling of donors comes in. You need to get really specific with your list because you will treat each approach as unique and personalised. With personalisation, you will be able to deliver engaging messages that will capture your potential supporters' interest.

4. Execute the plan

A strategic plan has several components, which are broken down into three categories: campaign setup, communications and preliminary work. Executing a plan should involve the active participation of your key players and potential donors. For the campaign setup, be sure to know your start and end date, fundraising goal and donor acquisition goal. With communications, you need to prepare emails for your soft launch, celebrations and even campaign milestones. Check your commuinication channels and determine how often you will send your emails. Your preliminary work should involve brainstorming with corporate partners and getting support from major donors, coporate partners and your board.

Now that you have a strategic plan in place, it is important that you develop the plan effectively because its success will still be dependent on the people behind it.

3 Ways You Can Use Emails To Attract And Retain Donors

opened email box shows outgoing mails MJQ8PMvOIn the absence of physical interaction, email is your virtual replacement. 

As a fundraiser, exhausting all of your available resources to interact with existing and prospective donors is a must. Even if you are strapped for cash, time and resources, you need to make a conscious effort to connect. Sending emails becomes a viable solution for fundraisers who are unable to physically interact with donors.

You need to double your effort when sending emails to donors. Why? Simply because they cannot easily sense your genuineness if your headline does not create an impact.

It only takes a few seconds to leave an impression to donors. Keep in mind that as donors open their emails, the subject line is the first thing they rest their gaze upon. A generic headline that does not have a powerful impact on them will only lead a donor to clicking the delete button.

As you invest your time and effort in ensuring donor loyalty, you may also need these following emails.

These emails will keep new donors interested:

As you attract new donors, it is also important that you cultivate them. How are they going to impact your organisation? What are the things that interest them?

Welcome Email: You need to welcome a new donor within 48 hours of signing up for your campaign. A welcome email is your virtual red carpet. It sends a friendly greeting and serves as a quick thank you note for signing up.

A welcome email should contain a quick explanation of the benefits of subscribing to your website, a call to action and a short but sweet thank you note.

Email that offers information:The welcome email is your starting point to establishing trusting relationship with new donors. They need to know more about your organisation. You have to make them feel that they have made the right decision to choose your organisation.

This is where a 'did you know?' email comes in. New donors should be educated so they can learn more by visiting your website.

Email offer for new subscribers: Now that they are educated about how your organisation works, reward them for choosing your organisation. Offering an exclusive deal can help you to build relationship with new donors. A promotional item or a free tour of your facility is the best way to go.

These emails bring in donations without being pushy

The first three emails you sent to your donors is a start of an email friendship. The next step to take is to keep donors engaged.

Success story email: Your success is a powerful tool for collecting donations. Before donors make a commitment, they need to know how their money will help your organisation. A compelling story will show them of the impact of their donation to the success of your fundraising campaign.

Goal email:This email lets you send an update to your donors. Once they send their donation, the next step to take is to inform them where the money was used. Discuss your long term goals and how donors can contribute.

Event email:Keep your donors updated by inviting them in a fundraising event. Aside from keeping them in the loop by sending out emails, you are also giving them an idea of the direction your organisation is taking.

Maintaining Donors

Now that your donors are already engaged with your organisation, you need to maintain your relationship by sending them newsletters, donor preference email and useful news emails.

Do not forget to use empowering language that will persuade donors to take action. Make your email more compelling with the use of images that include real people to motivate your donors to act.

Developing Fundraising Soft Skills

0o1a3476 1056In developing your ability to raise money, soft skills are going to play an important role. Since your job requires interacting with people, you need to be gracious and to represent your organisation in such a way that will raise brand awareness and money. Once you reach out to people, the mission of your organisation is also at stake. Even the amount of money you are going to raise will also be at stake.

Soft skills every fundraiser should master:

1. The ability to establish a trusting relationship
You build relationship with your donors by doing the things you promised you would do. If you have discussed some plans with your donors, it is important that you follow up when you said you would. If donors asked you something, be sure to get back to them promptly. Being on time means you are also respecting your donors' time. Donors will lose their trust in you if you always keep them waiting.

2. A good radar
As a fundraiser, you should also have social awareness. You should pay attention to essential things that your donors need. You can miss the cues from your donor if you are always nervous. The first thing you need to watch out for when interacting with your donors is their body language. Non-verbal cues will help you identify the direction you are going to take. You will also be able to identify if the donor is interested in your organisation.

3. Social skills
Aside from social awareness, it is also necessary to master social skills. You need to be likable and should know how to make people feel good and comfortable. Small talk can really make wonders when it comes to establishing relationship with donors. This starts with having polite conversations with adults. The good news is the skill of making pleasant conversation can be learned.

4. Etiquette
If you want to succeed in establishing rapport with your donors, you should also know the basic rules of etiquette. This should start with learning how to introduce yourself to the prospective donor. You should show courtesy and pay more attention to your appearance. You should keep in mind that first impression often lasts. Before you open your mouth, the donors will judge you based on your appearance or personal presentation.

5. Good manners
Good manners are also important especially if you are into sticky situations. In fact, you can help dig yourself out of a hole if you have good manners. Even the smallest misstep such as misspelling their name can offend your donors, but if you know how to get out of the situation scot-free, you can still win their long-term support. Good manners mean you should be kind and considerate. You should also put other people at ease and keep your cool.

4 Golden Rules For Fundraising Success

JM 03292016 Healthy dsc 9489copyThe first thing an organisation needs to do to ensure fundraising success is to understand the golden rules. Regardless of your mission and vision, there are rules and principles you need to live by so you can keep your organisation on its feet even if you encounter challenges along the way.

Have a good knowledge of your donors

You will not be able to establish a positive relationship with your donor if you do not know them. If you know your donors, you will be able to persuade and convince them to donate money. You need to communicate regularly and scratch beneath the surface. Each donor has a different personality that you need to adjust to. Some prefer to get additional information before committing to your organisation while others want you to cut to the chase and reveal your intention.

Educate your supporters

Educating your donors will build trust and give your donors assurance that you are well-versed. You will also bring about a positive change because you know why you are dedicating your time and effort for a fundraising campaign. As you send testimonials and brochures to your donors, you have taken the first step to changing lives. It is also a way for you to keep the lines of communication open without necessarily asking for help, but showing the results of the donors' support. Staying in touch with donors show them of their true value in your organisation.

Respect your donors

It is easy to say you care about your donors, but it will be meaningless unless you prove it.  Saying all the right words will not gain the trust of your donors especially if other organisations have already attempted to approach them. You need to go the extra mile in showing donors you really care. Prepare a written document showing the principles of your service.

Make giving fun

Giving does not have to be boring as you can employ some techniques to make fundraising fun. You just have to do things differently so you can get the attention of your donors. This can be made possible if you have a little fun. Be creative with your fundraising ideas and make sure your donors are involved. Donor involvement can really make a great difference when it comes to adding spice and flavor to attracting donations.

These golden rules can motivate donors and build trust. Be sure to be consistent with your efforts because these rules will be useless without consistency.

Three Things Donors Expect From You

black question marks with red one fkqHZPsdDonors are essential to fundraising because they are the backbone of your organisation. It is not enough that you win a prospect because you also need to nurture them. The first step to nurturing your donors is setting their expectations. Donors often have some expectations once you knock on their door. As a fundraiser, you need to know what these expectations are as they can help you build trust and rapport. How can donors support your organisation if they do not see any connection? How can they trust you if they do not see any transparency? Here the three most important things every donor needs from you.

Stories to Tell

The most captivating fundraising has a story to tell. It is not just a fundraising campaign that asks people money. For instance, a fundraising campaign for typhoon victims has a very deep story to tell. It does not only tell you that you need to share with the less fortunate typhoon victims, but you will also realise that compassion, love and care are also important in life-changing situations. Donors can make a difference because they do not only give money, they touch lives. Since you are an instrument to make things happen, make the story memorable to your donors.

Problems to Solve

Why do you reach out to donors? If donors do not feel the value of making a donation, they will not see any reason to support your organisation. One way you can get people to donate is to involve them in a problem they can help solve. When a child is hungry, donors will play an important role in feeding them. If someone suffers from cancer, their donation can help heal a cancer patient. It can be challenging for organisations to convince donors to make a donation or to participate in your efforts to raise money if they are not part of the solution.

Evidence to Show

Fundraising is also about show and tell. It is a way to strengthen your connection with donors. If you have evidence of success, donors will soon put their trust in you as they no longer perceive your organisation as a scam. When you tell them where and how the money is used, it can definitely have a huge impact on them. Not only will they feel you have recognised their efforts, they will also feel valued. Be sure to provide donors a detailed account of the proceeds of their donation. Show them evidence that their donations have been received by the deserving beneficiaries.

Using Imagery In Fundraising Campaign

portrait of poverty little poor dirty boy closeup rFbJ7OaHiImages are very powerful when it comes to getting people to engage with your fundraising campaign. There is more to images than just capturing the interest of people. The first thing you need to keep in mind is that you should choose the right type of image for your organisation.

Choose Stock Imagery Wisely

You can find a wealth of images on the Internet, and it is easy to tell whether or not an image is authentic or stock. If you decide to choose stock images, make sure that it is compelling and relatable. The image should represent the goals of your fundraising campaign.

Avoid Using Negative Image

You can decrease engagement if you play into stereotypes. Make sure you focus on the goals of your campaigns and avoid images that only reinforce harmful stereotypes. If prospect leave an impression of indifference, this will not result in donations.

Use Images With High Quality

Using poor quality images send the wrong message to your prospects. Authenticity is important in fundraising. However, authenticiy doe snot mean you should snap a photo without taken the quality into consideration. Whether you are overusing filters or slapping a poor quality image on your Facebook feed, it can still have a negative connotation that you are covering something up.

Never Misuse Negative Imagery

When it comes to gaining an emotional appeal, negative imagery is often used. Negative imagery is very powerful especially when used in fundraising campaigns but they can be misused. As a result, the wrong message is sent to your audience. For instance, using an image of the victims of domestic violence to raise money can be powerful, but it shows how the victims suffer. Even if you are trying to raise money for the victims of domestic violence, it is important to use a positive image because this is more powerful than using negative imagery.

When you are choosing an image for your fundraising campaign, think about the images that you really stood out for you. Even if you have spearheaded a campaign years ago, it will continue to resonate if you are using the most powerful image. It should tell the same story that you want to get across.

You should know when to use images because they can either make or break your goals. Images are worth a thousand words, but you have to carefully choose the ones that tell your story.

All You Need To Know About The Fundamentals Of Fundraising Success

d3x 9451 333What does it take to experience fundraising success? Perhaps, you are aspiring to be part of the fundraising dream team, but before you join the bandwagon, you need to make sure that you are aware of the basic fundamentals of fundraising success. When you romanticize about the sweet success of fundraising, you fail to realise that there is more to fundraising than just raising money. It is necessary that your organisation has leaders capable of leading you to the road of success.

1. Success in fundraising should be a long-term process.

Success requires an investment of time and effort. Just because you have generated revenues for this month does not mean you can guarantee success. It is important to have a long-term plan as your pool of donors also grows. It is important that you give your donors something to work with and build upon.

2. The result of your fundraising effort will depend on your strategy.

As they say, high risks have high rewards. The more you devote your time in devising a plan that can help you attract additional donors, the more you are going to reap its rewards. You will need to have a group of people that can help you materialise your plans.

3. Fundraising success requires team effort.

The organisation may have the best and the brightest leaders, but they do not guarantee fundraising success unless all board members participate in the process of formulating more effective plans. If the organisation does not embrace fundraising, you can expect results to suffer. On the other hand, if everyone in the organisation takes part in making fundraising more effective, the results will also be excellent.

4. Retention is more important than finding new donors.

On average, 50 to 60% of donors may choose to not renew their membership because of they do not feel any connection with your organisation. You may be bringing in new donors, but it will be useless if you are also losing donors. You need to retain your current donors as you find news ones.

5. Communications are important in cultivating donors.

When you communicate with your donors on a regular basis and inform them how the money you raised will be used, you are only being transparent, but you are also earning their trust.

Fundraising is not just about raising money as it also involves devoting your time in ensuring that everyone in your organisation can reap the rewards of helping.