Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Re-Engagement: When Holidays Placed Donors On Hiatus

Re-Engagement: When Holidays Placed Donors On Hiatus

Organisations become much busier towards the end of the year as most of them are focused on achieving goals before bidding goodbye to 2016. With so little time and so many things to do, engaging donors may not be your priority. The distraction that holidays bring can steal your attention away from social media. This is why updates on your organisation no longer stays on your donors' radar. 

As another chapter unfolds, re-engaging donors should be the first task on your to-do list this 2017. Organisations should start the year strong to reap endless rewards. The memories of 2016 are still fresh, but this does not mean you should be complacent for what the future holds. Remember that the success of your organisation will depend on your efforts. 

1. Organise an event

After a series of events you have participated in last year, organising another event may not be an appealing idea to you. However, this is essential in re-engaging donors because it is also an opportunity for you to let your donors know you have not forgotten them despite the long inactivity. Spearheading a 'Thank You' event also allows you to provide updates of the results of raising money. 

2. Give them a sneak peek of what is in store for them in 2017

There should be something for donors to be excited about as you welcome them to another year full of high hopes and big dreams. Be sure they are involved in your activities and let them know the importance of their involvement in advancing to the next step. Aside from giving them an overview of future fundraising activities, it is also necessary to educate them. 

3. Provide an opportunity for potential donors to volunteer

Relationships with donors are built by providing volunteer opportunities. Organisations that do not make an effort to ask donors to volunteer are clearly missing out. A volunteer opportunity can also help you build your donor base. Donors like it when they stay involved. 

4. Stay connected via social media 

Do not forget the social media as it also has a great impact on keeping your donors in the loop. The social media helps you communicate your progress, plans, community issues and more. Donors who stay updated can also make a contribution on how to improve your fundraising approaches. The social networks can also be used as a way of targeting millennial donors who are also passionate about supporting organisations that promote a good cause.

Key Players: The People You Need In Taking The Next Big Leap

Key Players: The People You Need In Taking The Next Big Leap

Where do you exactly draw the line when it comes to creating a plan for your fundraising organisation to ensure its success? They say that when you dream you have to dream big, but are there instances when you need to do a reality check? You may want to keep your feet back on the ground as raising money may sound exciting, but the wrong strategy can be a reason for your organisation to take a turn for the worse. Everyone wants to be a better organisation especially if last year's plan did not go well. However, unrealistic expectations are similar to a bad plan: they will not take you anywhere. There are three key players of your organisation you have to check to find out whether or not you are ready to take a big step. 

Donors

They are often cultivated when needed but ignored when goals are accomplished. This is why raising money becomes the one-shot deal. Once donors make a commitment to support your organisation, it comes a long-term endeavor. Just because your fundraising event has already ended does not mean you will also end your relationship with your donors. They one of the core components of your organisations. They are key to your campaign's success. Even your fundraising event takes place once or twice a year, you should constantly keep your donors in the loop. 

The Board

Your board's participation is vital to accomplishing your goals. They are the ones who will help you create a strategic plan and provide networks so you can gain access to foundations, corporations and individuals. It is essential for board members to participate in fundraising events. They should serve as volunteers, positive advocates and the people who will provide appropriate resources so  goals can be properly implemented. 

Development Staff

Raising the funds is one of the responsibilities of development staff. The organisation will use the funds for implementing the strategic plan. This is where a written operational plan comes in. This is geared towards supporting the strategic plan of your organisation by employing various solicitation techniques such as phone, face-to-face, direct mail and e-mail marketing. The staff is also responsible for building relationships and strengths so fundraising production can be maximised. The staff will also evaluate the execution of strategic plans and provide reports, which the board and CEO can check. They also need to coordinate with other key players to ensure that the resources are properly utilised. 

Lessons Students Learn From A School Funraiser

Lessons Students Learn From A School Funraiser

School fundraising has one goal to achieve, which is easy to accomplish especially if everyone is willing to participate. Students who decide to volunteer are not only helping the school reach a specific goal. They are also taught some important lessons, which are not only limited to raising money for a good cause. Here are five valuable lessons students can gain from a school fundraiser. 

Set goals and accomplish them

Students can learn the concept of setting a goal through fundraising because an organisation can provide a systematic way to working toward the goal. When it comes to school fundraising, the goal directly impacts the school and this is a great chance for parents to explain to children how to go about reaching their goals. 

Know the value of self-sacrifice

Aside from goal setting, students are also taught about the importance of commitment to ensure success from a fundraiser. Commitment involves self-sacrifice because you are no longer focused on your own needs but the needs of others as well. Children who are taught about the importance of self-sacrifice at an early age will know the impact of dedicating their time and effort for their school. They will also realise the good feeling that helping others provides. 

Ask money for a good cause

Asking people for money can be difficult and intimidating especially to children. When children are under the guidance of teachers, parents and other concerned members, they will be able to share the need of their school with others. When they know the why they are asking money, they will soon become comfortable in asking and it will not be for themselves but for a cause they also believe in. Although they may get rejections from time to time, hearing "no" will not be a reason for them to give up. 

Present to adults with joy and pride

The process of asking for money should involve teaching children how to present themselves properly. They will also realise that their gestures can also trigger rejection. If these are done habitually, children will adopt this kind of behavior, which can also create a great impact on the success of your organisation. 

Pursue passion

Children who are gradually gaining experience will soon have the ability to create their own pitch. They will also know the formula to winning a donor. When composing fundraising letters, they will also know the right choice of words to use. Parents can also take advantage of the opportunity to teach children how to develop the profession they choose. 

Gold Coast Holiday Raffle Prize

Gold Coast Holiday Raffle Prize

Congratulations to Jorja from Gladstone Central State School, the winner of the five (5) night Gold Coast Holiday prize. You have won a five (5) night holiday staying at the world renowned Sea World Resort & Water Park on the Gold Coast with entry to Sea World, Warner Bros. Movie World, Wet N’ Wild Gold Coast and a $1,000 Virgin Australia Gift Voucher. Thank you to all of the entries, over 11,000 in total.

Early Planning: An Effective Way To Improve Your Fundraising Techniques

Early Planning: An Effective Way To Improve Your Fundraising Techniques

Whether you are not completely satisfied with the results of your fundraising efforts or you just want to improve your overall strategy, early planning will help you improve your annual fundraising strategy. In January, you should start the year right by challenging yourself and determining your strengths and weaknesses. Your strategies need to be in order for your goals to become a reality. You do not have to wait for 2017 to come to improve your approach because a written plan that enables you to align your goals across your fundraising organisation will help you keep your plans more systematic.

Define Your Fundraising Strategy

Your strategy serves as the guiding force of your organisation. The document will help you communicate your goals and progress. They can serve as your organisation's motivational factor to keep going.

There are four main components you need to check to analyse your fundraising strategy: fundraising methods, fundraising goal, mission and timeline. Your fundraising strategy will be your tool in setting your goals and winning support from potential donors. Planning will be less daunting if you break the process. 

Review Your Current Year

For you to know the areas you need to improve, you should start with determining your performance from the previous year. Find out if your efforts still serve your mission. There are campaigns that perform better than others. Know the campaigns you should retain and let go for the coming year. Be sure to document them and take your resources into consideration as well such as donor data, volunteers, staff, budget, software and relationship with donors and partners. 

Determine Areas Of Growth And Improvement

Knowing which direction you will take in 2017 should start with analysing your opportunities, threats, strengths and weaknesses. For strengths, list the most successful campaigns and initiatives. Determine if you have reliable pool of donors and techniques in raising money. Aside from strengths, you should also find out about your weaknesses. Do you lack standard process, or do you need to improve your social media presence? For your opportunities, you should also have an idea about an upcoming event. It is important to have a system in place. It is also inevitable to encounter threats so you need to be prepared for the worst case scenario. You need know how you are going to respond to a threat. Know the state of the economy, changes to government policy and possibility of high turnover.

4 Fundraising Reality Checks You Should Do

4 Fundraising Reality Checks You Should Do

This is the season for giving and those who are planning to embark on a fundraising plan must perform a reality check to find out if everyone in the organisation is ready for taking the big step. People get fascinated by the idea of raising money without looking at some factors that will contribute to the success or failure of fundraising. Answer these questions for you to find out if you are indeed ready to take a huge step to ensure fundraising success. 

1. Do I have a support group?

You cannot sustain your organisation if you do not have enough support from donors and members. There are many ways you can gain support from your donors such as establishing a good relationship so you can retain them and also attract new ones. Analyse your strategies and if something does not work, you can always move to plan B. You can set regular meeting so you will be able to find out about the concerns of your members and donors. Give them updates and let them know about the progress of your organisation. 

2. What are my goals?

You should also know what your fundraising goals are so you can devise a plan that will be able to work. It might be challenging to raise money if you do not know the direction you are going to take. Do you want to help your community? Do you want to instill good values to children through school fundraising? Knowing what you want will enable you to get the result you are looking for. You should also keep in mind that in order for you to succeed in fundraising, you should also keep your donors and members involved.  

3. Do I set realistic expectations?

Once you have set your goals, you should also ask yourself if your goals are realistic. If you only have a week to raise money to build additional schools, do you think you can raise enough money? Know your limitations and find out how you can effectively address them. It is also important to note that your team's contributions also matter. They too need to know how you are going to execute their plans and how they can help. 

4. Have I chosen the right people?

Another thing you need to keep in mind are the people you have chosen to help you materialise your plans. Are they competent enough to deliver tasks and take your organisation to the right direction? Do they have creative minds that can help you formulate long term plans? You need to check your member's qualifications and ensure that they are committed to helping you achieve the goals you have set. You may encounter some bumps, having qualified and competent members can give you some ideas how to resolve them. 

Reasons CookieDough Is A Perfect Fundraiser For Holidays

Reasons CookieDough Is A Perfect Fundraiser For Holidays

For first-time fundraisers, the thought of holding a fundraising event may seem to be stressful especially if all members do not have any fundraising ideas. Even if you are new to fundraising, succeeding in raising funds is never impossible. All you have to do is to choose a reliable fundraiser that works for you. First you need to keep your target market in mind. If you want a fundraiser that will not take so much time to set up, cookie dough fundraiser is the way to go. Here are reasons why cookie dough is one of the most popular fundraisers. 

1. It is quick and easy to set up.

The order forms are sent to you in advance of your start date so you will have ample preparation. Once you have entered your orders and money details, you can use the ordering system that enables you to add the totals of your orders. There are mixed cartons of 8 tubs that ensure left overs are minimised. The cookie dough is also delivered at a time and ate that suits you. Delivery usually takes 14 days after receiving your order. 

2. It is profitable.

You can earn as much as $3.50-$4 per tub if you sell 1kg tub at $13-$15. The available products you can purchase are triple choc, raspberry white choc, ANZAC biscuit, white choc macadamia, caramel fudge, choc chunk, gluten free choc chunk, doggie biscuit dough treats, gingerbread and shortbread. 

3. Delicious and irresistible 

Without a doubt, cookie dough fundraiser is not only profitable but delicious as well. They will please your stomach and taste buds. This is because they are made of quality ingredients so you will get exceptional gourmet taste. The best thing about this cookie dough is that it can be refrozen so the last crumb can be baked. 

If you are going to book now for 2017, you will be able to enjoy early booking bonuses including Free Freight first term. You can complete the fundraiser in merely 4 to 5 weeks. The colourful order forms, parent letters, free incentive prizes and promotional posters are also provided for sellers. You will also have free online shop which will help you achieve excellent results. You can also promote your shop through social media and emails. The posts with a direct link to the shop are also supplied. If you want additional information about Billy G's Cookie Dough, click here

Here's What You Should Watch Out For In 2017

Here's What You Should Watch Out For In 2017

Australian fundraising will launch a brand new raffle fundraiser in 2017 and exciting prizes await participants. If you decide to book a Raffle Fundraiser now for 2017, you will be able to enjoy early booking bonuses such as Hot Shot Handballs, Fashion Watches and many more. 

There are five noteworthy holiday destinations for lucky winners:

Hamilton Island Raffle Fundraiser

You can win exciting prizes for two adults and two children (0-12 years) by purchasing tickets at $2rrp. Winners for this fundraiser get to relax at the 4 Star Reef View Hotel on Hamilton Island where you can enjoy picturesque attractions, please your tastebuds with sumptuous cuisines and participate in various outdoor activities to keep you and your family occupied for the entire duration of your holiday. The winners will have 12 months to plan and use the prize. The details are also listed on the raffle tickets. 

Gold Coast Raffle Fundraiser

Winners will enjoy a comfortable stay at 4 1/2 Star Sea World Resort & Water Park on the Gold Coast in Australia. Kids and adults alike will also have a memorable holiday as they have unlimited entry at Sea World, Warner Bros. Movie World and Wet 'n' Wild Gold Coast. Winners can also use a food and beverage credit. Winners will also given 12 months to plan. 

Rydges Resort Raffle Fundraiser 

Winners of the raffle will stay at Rydges Hotels & Resorts with the ability to make their own choice of destination. Buffet breakfast is also included in the prize. Winners will be provided flexibility so prizes can be used over the school holidays. 

Fiji Raffle Fundraiser

Winners will have a holiday worth-remembering as they get to stay at 5 star Sheraton Fiji Resort at Denaru Fiji. Daily buffet breakfast is also included. The hotel also offer two Sheratons and a Westin Resort. 

Bali Benoa Holiday Raffle

Winners are going to enjoy the accommodation  at 4 1/2 star Holiday Inn Bali Benoa Resort. Daily buffet breakfast, complimentary Wi-Fi and complimentary use of the Kid's Club. 

The raffle fundraising package also includes. 

  • parent letters, 
  • personalised colour raffle tickets with your logo, 
  • seller incentive prizes
  • ticket sales tally management systems. 

More information about Raffle Fundraiser can be found here.

4 Strategies To Cultivate Aging Donors

4 Strategies To Cultivate Aging Donors

Aside from inviting young supporters to join your fundraising organisation, aging donors must also be cultivated because good donor experience can come a long way. The most common mistake fundraisers make is building a relationship with a prospect because of thinking that existing donors will never leave as they have already made a commitment to support your organisation. However, focusing on new donors and ignoring old ones will only do more harm than good. Fundraisers must understand that the word of mouth is powerful and it can spread like wildfire. If donors are well cultivated, they will say nothing but good things about your organisation. 

Four Cultivation Strategies That Build Stronger Relationship With Donors

1. Have a plan in place

If you have decided to improve your relationship with your aging donors, you need to have a plan in place or you will not be able to move forward. A general cultivation plan will help you determine the adjustment you need to make in case previous cultivation strategies did not work. In your plan, you need to determine your relationship with your donor and the interactions you make. Your organisation should have the ability to adjust to each donor's personality. Since they are not created equal, you need to personalise every interaction you make. 

2. Ask what donors need

After a successful fundraising event, you might have suddenly fallen out of touch with your major donors. The next major event is a couple of months away. If you fail to communicate with your donors and only connect with them when you need help for a fundraising campaign will put your organisation in a bad light. Why would you wait for the next event when you can constantly communicate with existing donors? You might have thought that your donors are on hiatus, but they are only waiting for you to connect with them. If donors feel they are no longer needed, they will just leave.

3. Hold a regular meeting and get-togethers

Continue to develop your relationship with donors by holding get-togethers and meeting. Donors who are constantly recognised for their generosity and efforts will never grow tired of supporting you. They will even make it a point to share the good news with friends and family. If you have recently made some improvements to your office, give them a tour so they will know that they are part of your organisation's success. 

4. Keep records of your progress

Donors become tired of supporting your organisation when they feel that their money is going nowhere. Once you receive donations, you need to keep records so they will know how the organisation is doing. When you remove negative impressions from donors that you only get in touch with them because of their donation, you will not only earn their trust but also their commitment to supporting your organisation whatever it takes. 

Top 5 Qualities Every Fundraiser Should Possess

Top 5 Qualities Every Fundraiser Should Possess

When you enter the profession as a fundraiser for the first time, almost everyone is not quite certain about the qualities to look for in a fundraising professional. These special qualities cannot be bought off the shelf as they are natural qualities. Here are five qualities every fundraiser should have to become successful:

1. Perseverance

Perseverance is perceived by most professionals as a highly needed quality. This is because there are instances when you will be rejected by prospects and giving up is not an option. Perseverance helps you strive for success even if the process becomes tedious and frustrating.

Perseverance can be cultivated by setting goals to measure success. In case the going gets tough, the measurable success of your organisation will prevent you from throwing in the towel. It is also necessary to set some reasonable timelines through strategic planning. It will also be helpful if you are going to work on long term goals for a specific period of time each day.

2. Concern for People

Raising money is not just intended for accomplishing the goals of your organisation, but also to help those in need. To be an effective fundraising leader and board member, you need to have genuine concern for people. It is necessary that you talk to people who use your organisation's services and know their stories. Talk to them about their desires and hopes for the future as well.

3. Passionate

You cannot be a successful fundraiser if you do not love your work. If you want to enter the profession, you need to love what you are doing. You can also start by volunteering to work especially on a special fundraising event. When you are knowledgeable in an area, you will be able to enjoy fulfilling the responsibilities it entails. Try to learn as much as you can so you will prevent frustration and boredom.

4. Ability to Motivate

Motivation is another critical key for success. If you are the first one to give up when you do not get enough donors to support your cause, the rest of your members will also do the same thing. Your donors need motivation so they will continue to do their duties even when they experience rejection from time to time.

It is also necessary to understand the concept of motivating your donors as this can create an impact on retaining donors. Have time to talk to your donors and board members so you will know what their primary concerns are. 

5. Integrity

Morality and ethics are important in fundraising. Trust is built when donors know you give assurance to donors that the money will be used for the goals you want to accomplish. When it comes to prioritising one's interest, the donors' should come first.

Three Fundraising Challenges Small Groups Face

Three Fundraising Challenges Small Groups Face

Smaller groups have their share of struggles in the fundraising sector. Some find it difficult to reach the wider public while others lack ample support. Groups face bigger challenges when the organisation decide to go digital. Find out about the biggest issues that small groups need to tackle and their solutions.

1. Donor Retention

Donors are essential to every fundraising organisation regardless of their mission, size and objective. When you raise money, it is not something you forget after donors commit to making a donation. You need to culvitate your donors as they are the integral part of your organisation. For small groups, they need to double the effort in retaining donors. This means you need to invest your time to stay connected with your donors. Aside from inviting new donors, retaining donors is also necessary. Donors want to feel included in your fundraising efforts. Afterall, your fundraising campaign will not succeed without them. Keeping them in the loop by informing them how the money was used the first time and saying thanks will ensure you stay on their radar.

2. Sustainability

Even if you have a great mission, it does not guarantee that you will be able to sustain your organisation's mission for years. You will also have to think about the future of your organisation because raising money is not a once-in-a-lifetime endeavor. When you take an action, you need to start with creating a sustainable business model. It is important for small groups to have the right resources. With the right resources at the right time, your organisation will be able to reduce cost and offer more resources.

3. Lack of Resources

Fundraising organisations are not only working for money but also toward fulfilling a mission. Resources include supporters and when organisations have not pooled their resources any mission will not be accomplished causing the group to discontinue. You need to ask yourself who youc an team up to make things happen. If you have put up your organisations for the right reasons, you will be able to seek help from organisations with the same goals and mission.

The success of a fundraising organisation does not depend on the size of the group, but effort of each member in making the campaign successful. Small groups can consider scratch and support card fundraiser as it is easy to set up and organise. 

5 Ways To Give Your Fundraising Organisation A Boost

5 Ways To Give Your Fundraising Organisation A Boost

Every organisation has special sauce to becoming successful, but all organisations are following some best practices to grow their opportunities. If you want to give your donation efforts a big boost, here are five ways you can consider.

1. Calls to action matter

Getting potential donors who will support your fundraising campaign starts with having strong calls to action. Eye-catching buttons and campaign-specific messaging can encourage support from visitors. It sends a message that you want them to take an action.

2. Use social channels

When it comes to decision-making, social proof is going to be a powerful tool because it allows you to reach wider public by adding social sharing buttons, creating a hashtag or showing your stats.

Adding social sharing buttons will enable supporters to share your updates. It will also make your campaign and website content easy to share.

You can also help your donors stay engaged and spread the word at the same by creating a hashtag. Hashtag raises brand recognition and awareness.

When it comes to quantifying your social proof, you need to make sure that you show your stats as it can be used as a selling point. Showing the success of your campaign and displaying the number of followers you have and the visitors you have signed will have an impact on your organisation.

3. Create mobile-friendly website

In this day and age, your organisation needs to go digital as most online searches are done on a smartphone. Your website has a good chance of attracting more visitors if it is mobile-friendly. Your website should be easy to navigate for your visitors to have a great mobile experience. It is also essential that your website makes the donation process easy for your donors. This means that the process must be stripped down to only the essentials.

4. Suggest donation

A first-tome donor finds it hard to know the amount that will make an impact on your organisation. However, it will be much easier for them to make a donation if you suggest donation amounts.

5. Connect with donors

Once donors make a donation, they also want to hear about your organisation. This is why you need to keep in touch with them to keep them updated with news about their contributions. It can really make a great difference especially when it comes to growing your subscriber list.

You can connect with your donors by using marketing tools so you can collect email addresses and by creating a pledge. Even if someone does not donate, you can still target a message to them by encouraging them to sign up.

Create Custom Forms That Increase Donor Conversion Rates

Create Custom Forms That Increase Donor Conversion Rates

A donor has to complete the form on your donation page and make a donation to convert leads to sales. Even if you apply small positive changes to your forms, it can still go a long way when it comes to increasing your conversion rate. There are many ways you can optmise your custom forms.

1. Remove extra navigational steps

More often than not, donors who are willing to make a donation shy away from your donation page if they find it difficult to complete a donation process. If it will take five different screens for your donors to hit the finish button, they may find the process time consuming.

It is important for every donation page to be simple and straightforward. As much as possible, donors should be able to complete the form in a single page. If you still have external links that add a few steps to filling out the custom form, remove them. It is important for every custom form to help donors to complete what they have started.

2. Personalise main donation form

The form should match the rest of your site design. You will be able to receive larger contributions of you have branded donation forms. Not only will you encourage donors to come back, but you will also leave a positive donor experience.

Avoid making donors feel disoriented with distracting forms. People do not have a lot of time to spend on filling out your form so it better be simple.

3. Include special appeals to custom forms

Whether your special appeal is about a holiday campaign or a school event, it is essential to include branding, messaging and images. Redirecting your supporters from the email appeal page back to your donation page will remove the emotional momentum. Matching the donation page with the style of your actual appeal is one of the best practices to apply.

This technique enables you to connect with your donors emotionally. Anything that moves your supporters will surely win their nods.

4. Have a separate form for monthly donors

Aside from customising your form, you can also increase conversion rates by creating a separate form intended for monthly donors. Having a separate form will preserve your messaging and branding and also ensure that your program is centered around monthly giving.

You will also have the ability to default the selection to monthly donations. It will also be a good idea to handle the selection in advance as this spares your donors from taking additional steps. When your forms are easy to complete, it is more likely for your donors to complete them.

How To Promote Volunteerism In The Classroom

IMG 2907 844Getting classroom volunteers may be a challenge for those who are going to hold a school fundraising event. This is because you need to make sure that you foster volunteerism prior to the onset of the event so you can get as many volunteers as you can. It is important for teachers to pick volunteers with broad thinking, but this will be easier said than done if you do not provide incentives or job sweeteners. Kids should also  be aware that volunteering in the classroom is not merely for the sake of compliance.

How to find class room volunteers?

1. When conducting a survey, be sure to include classroom help in your category.

2. Your newsletter should also include a call for volunteers.

3. Provide reminders to teachers regarding mentioning their need during parent-teacher interviews.

4. Ensure you have flexible rostering so you can accommodate parents who are willing to help once a term or once a month.

The benefits of classroom volunteerism

Aside from getting enough help to organise your school fundraising campaign, regularly working with a child can also foster positive traits such as compassion. It is also a time for children to showcase their talent especially if they have passion for art, music or even environmental science.

How to keep volunteers involved?

1. Be clear about your objectives and the reason you need volunteers.
2. Welcome new volunteers and have someone to show volunteer essential locations.
3. Use the time of your volunteers wisely.
4. Thanks your volunteers by creating a personal note so you can show volunteers you are valued.
5. Be mindful of volunteer burnout.

Provide incentives to kids who volunteered

One-time volunteers can become regular volunteers if you are going to provide incentives to kids. This is because it makes children feel appreciated. You can have your volunteers' names go into a monthly draw everytime they volunteer to help out. Be creative with your prizes. The prizes may include a free lunch, gold stars, certificate of appreciation and much more.

It takes some creative approaches to encourage children to volunteer in fundraising campaigns. Before you decide to ask children to volunteer, it is important for children to know the implication of fundraising. Children need to realise the value of fundraising and volunteering. They should not only volunteer just because they are required to do so. When children feel they have contributed to accomplish your goals, they will also feel good about their decision to volunteer and will become regular participants in your next fundraising event.

Factors That Determine Your Fundraising Success Or Failure

success XyZxHEThey say that in order to get the job done, a person should work smart instead of working hard. Many organisations are engrossed in planning and bringing in talents, but are these the only factors that determine the success of your fundraising campaign? No matter the presentation, planning and preparation, your efforts will never take shape if it lacks proper execution. Before you take an additional step to raise funds, find out about the 5 critical factors in fundraising.

1. The Target Group

No two propositions are created equal and with that said, you need to make sure your story is compelling and can connect emotionally with your audience. Speaking of whom, it is important to choose your target donors carefully because 10 leads and 0 conversion is just tantamount to not generating any leads at all. Your efforts are supposed to bear fruits by evoking much stronger emotions in prospective donors.

2. Cooperation and collaboration

Fundraising is not a job that only one person can work on. There should be team effort so you can reach as many people as possible. If you are the only one working with the target group, you cannot expect to see desirable results because aside from juggling multiple tasks, you will also have to take care of other aspects of fundraising, which may exhaust you in the long run.

3. Trust and Transparency

It is not a good practice to only make your donors involved when you are raising money but hide what is going on in your organisation once you have collected enough money for your fundraising project. Make resources available for your donors so they can check what is happening in your organisation.

4. Donors' commitment

So one donor has already committed to supporting your fundraising project, but this does not mean you will stop from making an effort to raise funds. One donor cannot cover all project costs because there will come a time when that sole donor will become tired of giving especially when doubts start to cloud their mind. Spread the word and share the love.

5. Management Skills

Donors would like to see evidence of good governance for them to provide long-term support. This means you should ensure that systems and policies are in place. Be sure you and your members have accountability for every step or action taken. Aside from talent, a good mix of experience and skills are also important so you will be able to run your organisation on a sustainable basis.

5 Techniques To Improve Your Fundraising Website's Call To Action

now or later signpost showing delay deadlines and urgency MJ9TWQvuCall to action's primary purpose is to ask website visitors to do something and if you are running a fundraising website, you will consider it an essential feature. Aside from creating awareness, you should also take additional steps so people will take the necessary steps. If your call to action does not seem to serve its purpose, here are some techniques you can use to improve it.

1. Know your audience

Before you think of yourself, it is important to think of your audience. When people visit your website, it is important that they immediately realise why they should commit to your organisation. People have numerous options to spend their money and time. If your website does not provide something for them to stop, read and commit, your website will be easy to forget. Your audience likes it when you get straight to the point, making it easy for them to identify what you really care about.

2. Market a particular action

People do not have time to guess what your organisation has been up to. You need to provide them a direction you want them to take. Mission statements, larger goals or any vague objectives will only confuse them. People need something specific which they can act on.

3. Create a highly specific call to action

People easily get discouraged if they do not know what they are going to do to help you in your mission. You may already have a call to action, but if it still appears confusing to visitors, it still will not matter. A good call to action should be free of barriers.

4. Provide call to action that answers questions

A call to action must be framed in such a way that it answers these four questions.

Why: Your audience should know what you are doing and why they should care about it. Connection on a human level is important. This can be established through images, stories or anything relatable. You will also have to create a sense of urgency so they will know why they should act now.

What:It is also important that your audience knows you are promoting a good cause. People commit to supporting your organisation because they want to do good and your role is to give them assurances that their donations will be a huge help.

Who: Trustworthy messengers are also important in sending the message. Use people who have been influential in your organisation or choose people who have been a recipient of your organisation.

5. Be sure to communicate your call to action

There are many ways you can communicate your call to action such as through your website, email, social networks, online communities and blogs. Keep your message short and sweet. Many people often consider scanning instead of reading the entire message so change the words so they connect with your audience.

How To Get Parents More Involved In School Fundraising

IMG 9769 1017The success of school fundraising does not only depend on teachers and students but on parents as well. While there are parents who already find themselves comfortable in volunteering for various school activities, there are some who are still reluctant or may need a little guidance. The only reason a parent may hesitate to get themselves involved in a fundraising campaign is when they do not know what it is all about. The first thing that comes to mind when talking about fundraising is money, but there is more to it than just raising money. Parents should know how they can contribute to the success of the campaign. They will never know the difference they will make unless you show it to them.

1. Ask parents to participate

It is expected from students to participate in school fundraising event even when you don't ask them to. With parents, you need to set clear expectations and emphasise the value of achieving your goals. Remember that you will be working as a team and the contribution of each member will be counted. Since it is a collective effort, parents should know their role in the organisation. They are not just mere spectators but supporters of your organisation.

2. Provide more options

It is also necessary for parents to have as many opportunities as possible. Parents do not have time to focus on volunteering alone as they also have other jobs to do. It might be beneficial to them if you provide more flexible options they can explore.

3. Make it easy for parents to volunteer

For first-time volunteers, there will always be some intimidation factors that tend to hold them back. However, you can make it easy for them to volunteer if you brief them of what they should expect from the campaign. Signing up should not be a hassle for parents. Be sure to offer free online sign up sheets. This way, they will have an option to sign up using their smartphone or computer. Reminders are also automated to reduce cases of no-shows.

4. Engage working parents

For working parents, find creative ways to engage them or capture their interest. One idea is to use social media or video calling platforms to get in touch with them. With this approach, you are giving parents options to contribute even from the comfort of their home. It encourages them to update the class website or manage online volunteers without necessarily being physically present.

5 Ways To Promote Your Holiday Fundraising Campaign

christmas M1YFbDcdDecember is considered to be the season of giving and the most critical times for fundraising organisations. More often than not, the donations are larger in December than the rest of the months. While the most common action to take is to launch a campaign, you need to go the extra step in this day and age.

Be sure your website is updated

Include updating your website in your to-do list if you have not done it for quite a long time. This means your call to action button must be highly visible on your homepage so you can grab your visitor's attention. You should also spread the word by including social share buttons for each email you send. Aside from the fact that it is easy to do, you can also encourage supporters to help you launch your campaign.

Send biweekly or monthly newsletter

Holiday-campaign promotions require you to double your efforts, but this does not necessarily mean that you have to replace all of your standard communications. Be consistent by ensuring that you send newsletters regularly. If you have launched a new fundraiser, tell your donors about it.

Make use of social media

Hashtags can make a difference as it can help you pull and monitor messages that made mention of your holiday fundraising campaign. There is one thing you need to make sure when using hashtags: keep up with conversations and respond to questions or comments promptly. You will also have to thank your supporters by retweeting or liking their messages.

Since you are promoting holiday fundraising, you should also change your profile and cover photos. You can increase campaign awareness this way. If you have started an email campaign, you can complement it with your social media strategy.

Customise your donation page

It is a necessity for fundraising organisation to create a branded donation page in December to increase the number of donations. You will also have to create a donation form intended for holiday fundraising campaign. Be sure to focus on imagery and copy to send the right message.

If you are still looking for a fundraiser that suits the holiday season, you can consider cookie dough fundraiser as it comes with its own free online shop. Free ginger bread and christmans tree cookie cutters are also provided. Even if you are a beginner, you will not have any difficulties setting up and running this fundraiser. It can be completed within 4 to 5 weeks. Want to know more about Cookie Dough fundraiser? Click here.

The Benefits Of Small Group Fundraising

dsc 2990 977It is common for smaller school clubs to feel intimidated by the number of people participating in a fundraising event. Many have resigned to the fact that the key to a successful fundraiser is organising a school fundraising on a school-wide basis. However, the success of a fundraising campaign or event is not solely based on the number of supporters or members because it also has something to do with how the event was organised. Even if you are working with a small group, you can still reap some great benefits. Here are three of the most significant benefits you can get from a fundraising campaign run by a small group.

Small Groups Focus on Specific Goals

You set clearer fundraising goals if you are organising a small group fundraising. More often than not, many school-wide campaigns deal with general funds and these will benefit the school as a whole. However, there are also fundraising campaigns that are more focused on clubs, cheerleading teams and sports teams. This is where small group fundraising comes in. Small groups set specific goals so your community can get the message clearly.

Participants are motivated

Since the participants are the ones who get direct benefits, they are motivated to actively participate in the event. As a result, the funds you raised can also reduce your out of pocket expenses. When participants get the benefits directly, you are also encouraging them to be more engaged.

Improved Communication

If you have a small group, you can easily mobilise them and the communication will also be quicker. Since you are working with 10 to 20 participants, it will be easier for you to monitor their activity. If problems are encountered, you can deal with these problems right away without worrying about the time it takes to find a solution. You will also know if there are members of your organisation that are struggling with raising funds. You can provide help and find out how you can improve your fundraising techniques. 

One of the fundraisers to consider is the Scratch & Support because it is suitable for small groups. The fundraiser cards have 40 concealed dots with corresponding amounts. The donor will pay the amount behind the dots, which will serve as a contribution to your fundraiser. The donor will be asked to scratch 2 or more dots. The donation amounts vary between 50c and $3. The total amount that the donors scratched will be donated. You can get additional information about Scratch & Support Card here.

Making The Most Use Of Facebook To Raise Funds

vector social media illustration GkWsAnrd LThe way organisations raise funds has been taken to the next level by getting the most out of social media platforms such as Facebook. Since myriad of users turn to Facebook to post updates, follow influencers or simply stay in the loop to know the news, anyone who intends to raise funds can use Facebook to reach out to potential donors.

1. Post Status Updates

What good is a Facebook page without regular updates of your campaign? Status updates let your donors know what you are up to. Since you are running a fundraising organisation, updates must be posted regularly to your network so your friends have an idea of the activities and events you organise. Posting updates at least three times a week would suffice and help you promote your campaign to the wider public. Your status updates should spur conversations. If you have a new fundraiser to offer, why not let other people know about it?

2. Share Photos

Have you just organised a major fundraising event? Post photos so people will know what it is like to join your organisation. Many potential donors are quite clueless how your organisation holds a fundraising event and the only way to give them an idea is to post photos. Your photos will remind your donors of your fundraising efforts and give them good reasons to support you.

3. Create a Video

Aside from photos, you can also use videos to update your supporters about the activities your organisation have participated in. In the past, there are many barriers to creating videos, but at present, you can use Facebook video app to create short videos. You can also tag your friends to let them know you have created a new video. A shareworthy video can spread through newsfeeds quickly.

4. Build Event

Facebook is not only meant for uploading photos, posting status updates and creating videos as you can also create your own event on Facebook. Send it to friends and followers instead of just building an event around your Facebook page.

5. Use Facebook Mail

Facebook's internal messaging system is indeed powerful because it provides an avenue for existing and potential donors to know more about your organisation. You can answer questions, provide daily updates or get in touch with donors.

6. Post a Thank-You Note

Tag some friends who joined the event. Sending thank you note can be done individually or collectively. Let your friends or supporters know how much of a difference they have made by participating in your fundraising activity. You are not only thanking them but you are also telling a story of success.