Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Is Your Fundraising Website Effective?

Is Your Fundraising Website Effective?

Digitalisation has provided many ways to connect with new and existing donors such as using the social media and creating a website to give donors another convenient option to make a donation or to know more about your fundraising campaign. However, it is not enough that you have a website as you also have to make sure that it is effective and responsive. There are some elements that you should include to ensure that your visitors will have a pleasant user experience. 

1. Information

A website provides you a chance to provide ample information about your campaign or your organisation. You win donors by building trust and this starts with clearly articulating what you need. If your donor can connect with your organisation emotionally, it will be easy for you to engage them in meaningful conversation. Your website is also a perfect place for information gathering. Your website enables you to collect email address and other essential information that will help you get in touch with prospects.

2. Offline Options

There are donors who prefer to give by post or by phone. Do not have limited options because not everyone appreciates making a donation via your website. Offer means to donate or register.

3. Tools To Promote Or Build Relationship

The social media will play a role in engaging with your donors. Link your social media pages to your homepage. These pages will be instrumental to keep your donors engaged as they will be updated of the events in store for them.

4. Ease of Use

When users visit your website, they should instantly know your purpose. Aside from getting the essential information, you should also provide clarity and ease of use by adding a "donate now" button. It is also necessary to minimise the number of pages and steps to make it easy for your donors to sign up. Supporters or donors appreciate it if you offer a convenient registration process. Sparing them the headache and frustration of going through too many steps.

It is also important to be innovative because technology changes rapidly and you need to continue to keep up with all the changes taking place. Do not be afraid to be more creative so you can offer more interesting activities and event to your supporters. Content is essential to a fundraising website. Let donors or supporters know what else you can offer after the event. Keep in mind that your relationship with your donors do not end after they make a donation. In fact, it is just the beginning.

3 Ways You Can Reinvent Your Fundraising Strategy

3 Ways You Can Reinvent Your Fundraising Strategy

How many great opportunities have you missed because of ineffective fundraising strategies? How many donors have turned you down because you failed to cultivate them? Fundraising may seem like a simple endeavor that involves accomplishing goals and raising money, but if the strategy is not suitable to your organisation,  you will find it difficult to retain donors and raise funds. If 2016 was not a great year for your fundraising campaign, now is the time to use a different approach. 

1. Give importance to impact

These days, it is not enough that you tell donors about your mission as they also want to know where their donation goes. Donors are hesitant to donate if they are unsure how the money is used. It is necessary for organisation to capture donors' attention. This is a great start for breaking barriers and establishing deeper connections with donors. When you are transparent to donors, they can easily put their trust in you. 

2. Retain donors by exceeding expectations

Your retention rate says a lot about how you take care of your donors. There are many ways a donor is cultivated and one of which is communicating with them so you will know their concerns. When these concerns are properly addressed, it will be easier to devise strategies tailored to your donors' need. Your relationship with your donor do not end after making a donation. In fact, this step is merely a gateway to establishing more meaningful relationships with donors. One-time donors can turn into a long-term volunteer or supporter. 

3. Make websites more responsive

It can be challenging for most donors to visit a website that do not provide regular updates and has low level of security. Donors also feel frustrated when websites are not mobile-friendly. In the age of rapidly changing technology, it is necessary to pay close attention to digital transformation. Responsive donation forms and websites have a significant impact on your conversion rate. Your organisation should find innovative ways to keep up with technology so you can serve your donors better as they are one of the valuable assets of your organisation. 

Fundraising success does not happen overnight. You need to take baby steps until you climb the ladder of success. Many people will play an important role in your goal of soaring high. When an approach does not work, it is essential to find other means to improve strategies. Listen to donors as they are considered to be the lifeblood of your organisation. 

3 Common Misconceptions About Fundraising

3 Common Misconceptions About Fundraising

Organisations face a different set of challenges every day. Misconceptions make it even harder for fundraising professionals to accomplish goals. It is important to keep in mind that donors are not created equal. It is not enough to categorise donors by age as they have other distinctions such as their personality. When an opportunity comes your way, it is a wise move to learn more about your donors to get them to make a commitment in supporting your campaign. Grooming donors and volunteers should also begin with knowing the right approach to use. 

It will also help if you let go of common misconceptions about fundraising. Here are 3 most common fundraising myths: 

1. More connections mean more donation.

Although it is helpful to have more connections when starting a fundraising campaign, it does not necessarily mean that you do not stand a chance to succeed if you have few donors. It is normal for every organisation to struggle at first, but once you understand how fundraising works, you will be able to attract more donors as time goes by. Your strategy will play an important role in engaging your donors. Be sure to make every interaction worthwhile and memorable. You should also remember that it is not about who you know, but what they know about you. You need to provide enough information to your prospects so they will have an idea about your mission and goals. 

2. Young generations are not interested in fundraising. 

Some organisations may not approach young generations for the belief that only older people have a penchant for sharing. Even younger people have passion for giving. They just need all the necessary information to know what your organisation is about. Young donors are passionate and committed. You can groom them to become volunteers or annual donors. As they build their relationship with young donors, they will soon become your major donors. 

3. New organisations are less likely to achieve big goals. 

Even if you are new to fundraising, it does not mean you cannot achieve big goals. This is a common misconception especially to those who are used to setting conservative goals. Big goals are not only meant for large organisations. Even new organisations can still accomplish greater goals by focusing on their objective. Never sell yourself short to donors. 

Starting a fundraising campaign can be intimidating if you hold on to these myths. One step to moving forward is getting everyone in your organisation to participate in your campaign. Everyone should have a contribution to its success. You can secure donations if you work hard for it. 

How To Use Social Media To Thank Your Donors?

How To Use Social Media To Thank Your Donors?

Aside from board members and volunteers, donors are also a major contributor to every fundraising success. It is imperative that you show your appreciation to them by acknowledging their contribution to your organisation. Without a doubt you definitely owe your success to donors who generously share their time, effort and money to make your campaign possible. Even if you have too many donors, you can still thank them with social media. There are creative techniques you can employ to show your donors you appreciate their effort. If you want to express digital gratitude, the social media is going to be a suitable place for you. 

1. Tag Donors

Even without the words, the photos you post to your Facebook page has a strong impact on people who follow your page. When uploading a successful fundraising event, do not forget to tag the donors who have actively participated to make the event possible. Donors who are aware they have been recognised for their efforts will never get tired of supporting your organisation. They will even look forward to the next event you are going to spearhead. 

2. Post a Shoutout

You may not have enough time on your hands to send thank you letters to all donors, but this does not mean you should skip expressing gratitude. The social media can be a perfect avenue for recognising donors. Post a thank you shout out as a way of letting your donors know you have not forgotten them. You may have hundreds or thousands of donors, but a special shout out will give them the acknowledgment they deserve. 

3. Organise an event dedicated to donors

You owe a large fraction of your success to donors for without whom, your goals will not be accomplished. What better way to thank them than to organise an event for them. Invite them through Facebook and other social networking sites. Make sure they are updated with the event. You can also ask for their suggestion on creating a more exciting fundraising event. 

4. Send a private message

If you want to thank them on a more personalised way, you can also send them a private message. Connecting with your donors is also a gateway to meeting new donors. If existing donors are happy about the way they are treated, they will also recommend your organisation to others. Never underestimate the word of mouth as it is powerful and influential. Connecting with donors is also a chance for you to know how you can improve your strategies by asking feedback from them.

5 Techniques For People Who Are Too Shy To Raise Money

5 Techniques For People Who Are Too Shy To Raise Money

Talking to donors is an important part of fundraising because it enables you to get to know your donors. Successful fundraising professionals have established a good relationship with donors by communicating with them regularly. However, there are those who are not comfortable with the idea of talking to people. Since fundraising involves interacting with people to know the strategies that appeal to their emotions, carrying a conversation is essential. If the job seems intimidating, here are some strategies that can help you overcome shyness. 

1. Prepare in advance

When you go to a meeting unprepared, you will be tormented by mixed feelings of nervousness, fears and even self-doubt. If you are scheduled to talk to a potential donor, preparing ahead of time is going to be your best bet. You may be sincere in talking to the donor, but nervousness can get in the way that it leads to being misinterpreted as rudeness. Never pick up the phone unless you are well-prepared so you do not end up completely at a loss for words or distracted by your anxiety. 

2. Research about your donor's history

Meeting a donor for the first time is going to be nerve-wracking. You can change the situation by doing some research. Find out why they are interested in supporting your campaigns. Learn about the things they are interested in. Building a rapport helps you alleviate shyness by letting the conversation flow as natural as possible. Check your previous events to know if your donor has recently participated in them. 

3. Meet in a quiet and less distracting place

When you decide to meet a donor it means you are eager to know them personally. In this case, you should also be mindful of the place where you are going to meet up. This is the stage where you will be able to learn about your donor's personality. If you easily get distracted because of too much noise or too many people, you will not be able to accomplish your goal of familiarising your donor. Choose a less busy and more relaxed location. 

4. Ask questions

One sign that you are interested in getting to know your donor is when you ask lots of questions. Aside from building a rapport, you will also have the opportunity to learn more about your prospects and the passion they wish to pursue. When you listen to your donors, you get more information and you will see them as a valuable asset to your organisation. 

5. Talk about your campaign

Organisations do not just need one-time donors, but long-term donors as well. Aside from knowing your donors' interest, it is also necessary to let them know more about your organisation or campaign. If you involve them in your upcoming project, you will be able to make them feel valued. Letting them know about your future plans for your campaign will also give you a hint of their commitment. 

5 Fundraising Blunders You Should Avoid

5 Fundraising Blunders You Should Avoid

Fundraising may be a challenging work, but when hard work pays off, it becomes a rewarding experience. There are fundraisers who have already discovered the recipe for success, but there are still organisations who are embracing wrong practices. Whether you are a seasoned or amateur fundraiser, you need to put an effective strategy in place. If you don't, you are more likely to commit these 5 mistakes. 

1. Choosing the easiest way

If you always prefer the easiest way, you will end up selling your mission short. This is because you are doing the same thing over and over again. The lack of variations will deter you from utilising your creativity so you can come up with an original idea. If supporters always expect the same events, they will get bored and look for a more interesting fundraising campaign where they can dedicate their time, money and effort. Be bold and never be afraid to step out of your comfort zone. 

2. Not taking fundraising seriously

Fundraising is a serious endeavor. It can make plenty of room to many possibilities if it is well thought of. However, some organisations tend to think small. Organisations that are afraid to think big will end up failing. If you want to accomplish your goals, you need to do your best to make things happen. Thinking small will never make these things possible. 

3. Not prioritising fundraising

Successful organisations prioritise fundraising. They never let fundraising take a backseat because they are passionate about accomplishing a common goal. If you truly care about fundraising, you should formulate development strategies that will be able to improve the overall approach of your organisation. When you neglect your fundraising, you are automatically neglecting your mission. 

4. Not adapting to change

Organisations come and go. If you do not embrace change, you will never move forward. It is essential to fundraisers to innovate with your tactics because modern approaches can render your traditional strategy ineffective. The ability to adapt to changes will help you survive the stiff competition in fundraising. 

5. Not cultivating donors

Even if you have an impressive donor base, you still need to ask yourself whether or not they are going to be the mainstay of your organisation. One-time donor should be converted into a regular donor if you really want to build a strong relationship with them. Make an effort to communicate with them regularly by updating them with your events. In fundraising, you do not just invite new donors, but you also ensure you retain old ones.  

3 Qualities A Team Member Of A Fundraising Organisation Should Possess

3 Qualities A Team Member Of A Fundraising Organisation Should Possess

Behind the success of every fundraising event is a reliable team member who gets things done. There may be challenges that test your patience and determination, great team members can help you accomplish your goals. Many would have attempted to embrace the role, but without essential personality traits, the change you want will never happen. If you are a fundraising leader, your team members should have these following qualities:

1. Creativity

It is common for organisations to stick with what they believe to be tried and true. Sometimes, organisations feel comfortable relying on one sources instead of attempting to branch out. However, this practice can be a risky decision especially if that source fails. Creativity is important for organisations to survive. Sticking with what you perceive to be a proven technique can cause boredom and the lack of originality can be bad for your organisation. You need fresh ideas to thrive. This is why team members who are able to pitch in some creative ideas are going to be a great asset to your team. 

When team members share fundraising ideas, it can be a start of fresh fundraising initiatives. As you discuss creative ideas, you will be able to decide which ones are considered effective. 

2. Sense of Responsibility

Team members should also be responsible enough to take ownership of their work. When team members involve themselves in setting goals for your organisation by being more engaged, they too can have a significant impact on your organisation. As a result, your organisation will be able to improve job loyalty, job satisfaction, competency and creativity. 

It is inevitable to set high expectations and when things do not go as planned, many would usually pin the blame on directors. Taking ownership enables your organisation to correct mistakes and accomplish objectives. 

3. Willingness to Learn New Things

Despite the years of experience in fundraising, it is still essential to stay curious if you want to advance your career. Team members who love to learn by seeking opportunities for personal development and education, asking for performance feedback, working on a difficult task and reaching out to other fundraising professionals can win the nod of development directors. Team members should acquire new skills to keep up with change. 

There are other personality traits that development directors expect in a team member, but these three are most essential. If you do not possess these traits yet, consider this as an opportunity to develop and grow. 

Body Language: Why Do They Matter In Fundraising

Body Language: Why Do They Matter In Fundraising

Your timing was perfect. You have carefully crafted your words so they match your target audience. Then came the moment of truth: you asked for a potential donor's commitment to your campaign, but you had been refused. For any fundraising professionals experiencing rejection from prospective donors,it will mean going back to the drawing board. Is there really a secret weapon to ensuring fundraising success?

Your body language is as important as the words you speak. Sometimes, people are more focused on mincing their words that they tend to forget the essence of body language. If you are going to approach a prospect, the first thing they see is your facial gesture. Non-verbal cues can influence your target donor. 

Your smile is your ticket to establishing a good relationship with potential donors

When you look stern and unfriendly, you are immediately scaring your prospects off. You are more likely to repel than attract them. You do not need any fancy schmancy technique to get your prospects to commit to your fundraising campaign. You just need to wear a smile when approaching donors. More than words, your body language matters a lot. 

Soft skills also matter

There are exceptional qualities of fundraising professionals that are not taught and these are your soft skills. They are essential to every fundraising professional to know the basic rules of etiquette. You need to know how to make a proper introduction so you do not intimidate your prospect.

Your appearance can also affect the way your potential donors see you. You can succeed in winning a major donor if you tailor your personal presentation to your prospects. 

Good manners can also help you make a good first impression. Good manners involve putting other people at ease, keeping your cool and being kind and considerate. Avoid misspelling your donor's name and give donors the attention they deserve. 

Soft skills help build a trusting relationship

Trust is established when you do what you said you would do. It all starts with a very simple gesture that many people often miss out on doing. If prospects asked for something, you need to comply with their request promptly. If you need to meet up with donors, make sure you are on time. Do not keep a donor waiting because this alone can have a negative impression on your donors. 

If you have been frequently rejected by donors, think about your body language as it can be a reason behind donor's constant rejection. 

Re-Engagement: When Holidays Placed Donors On Hiatus

Re-Engagement: When Holidays Placed Donors On Hiatus

Organisations become much busier towards the end of the year as most of them are focused on achieving goals before bidding goodbye to 2016. With so little time and so many things to do, engaging donors may not be your priority. The distraction that holidays bring can steal your attention away from social media. This is why updates on your organisation no longer stays on your donors' radar. 

As another chapter unfolds, re-engaging donors should be the first task on your to-do list this 2017. Organisations should start the year strong to reap endless rewards. The memories of 2016 are still fresh, but this does not mean you should be complacent for what the future holds. Remember that the success of your organisation will depend on your efforts. 

1. Organise an event

After a series of events you have participated in last year, organising another event may not be an appealing idea to you. However, this is essential in re-engaging donors because it is also an opportunity for you to let your donors know you have not forgotten them despite the long inactivity. Spearheading a 'Thank You' event also allows you to provide updates of the results of raising money. 

2. Give them a sneak peek of what is in store for them in 2017

There should be something for donors to be excited about as you welcome them to another year full of high hopes and big dreams. Be sure they are involved in your activities and let them know the importance of their involvement in advancing to the next step. Aside from giving them an overview of future fundraising activities, it is also necessary to educate them. 

3. Provide an opportunity for potential donors to volunteer

Relationships with donors are built by providing volunteer opportunities. Organisations that do not make an effort to ask donors to volunteer are clearly missing out. A volunteer opportunity can also help you build your donor base. Donors like it when they stay involved. 

4. Stay connected via social media 

Do not forget the social media as it also has a great impact on keeping your donors in the loop. The social media helps you communicate your progress, plans, community issues and more. Donors who stay updated can also make a contribution on how to improve your fundraising approaches. The social networks can also be used as a way of targeting millennial donors who are also passionate about supporting organisations that promote a good cause.

Key Players: The People You Need In Taking The Next Big Leap

Key Players: The People You Need In Taking The Next Big Leap

Where do you exactly draw the line when it comes to creating a plan for your fundraising organisation to ensure its success? They say that when you dream you have to dream big, but are there instances when you need to do a reality check? You may want to keep your feet back on the ground as raising money may sound exciting, but the wrong strategy can be a reason for your organisation to take a turn for the worse. Everyone wants to be a better organisation especially if last year's plan did not go well. However, unrealistic expectations are similar to a bad plan: they will not take you anywhere. There are three key players of your organisation you have to check to find out whether or not you are ready to take a big step. 


They are often cultivated when needed but ignored when goals are accomplished. This is why raising money becomes the one-shot deal. Once donors make a commitment to support your organisation, it comes a long-term endeavor. Just because your fundraising event has already ended does not mean you will also end your relationship with your donors. They one of the core components of your organisations. They are key to your campaign's success. Even your fundraising event takes place once or twice a year, you should constantly keep your donors in the loop. 

The Board

Your board's participation is vital to accomplishing your goals. They are the ones who will help you create a strategic plan and provide networks so you can gain access to foundations, corporations and individuals. It is essential for board members to participate in fundraising events. They should serve as volunteers, positive advocates and the people who will provide appropriate resources so  goals can be properly implemented. 

Development Staff

Raising the funds is one of the responsibilities of development staff. The organisation will use the funds for implementing the strategic plan. This is where a written operational plan comes in. This is geared towards supporting the strategic plan of your organisation by employing various solicitation techniques such as phone, face-to-face, direct mail and e-mail marketing. The staff is also responsible for building relationships and strengths so fundraising production can be maximised. The staff will also evaluate the execution of strategic plans and provide reports, which the board and CEO can check. They also need to coordinate with other key players to ensure that the resources are properly utilised. 

Lessons Students Learn From A School Funraiser

Lessons Students Learn From A School Funraiser

School fundraising has one goal to achieve, which is easy to accomplish especially if everyone is willing to participate. Students who decide to volunteer are not only helping the school reach a specific goal. They are also taught some important lessons, which are not only limited to raising money for a good cause. Here are five valuable lessons students can gain from a school fundraiser. 

Set goals and accomplish them

Students can learn the concept of setting a goal through fundraising because an organisation can provide a systematic way to working toward the goal. When it comes to school fundraising, the goal directly impacts the school and this is a great chance for parents to explain to children how to go about reaching their goals. 

Know the value of self-sacrifice

Aside from goal setting, students are also taught about the importance of commitment to ensure success from a fundraiser. Commitment involves self-sacrifice because you are no longer focused on your own needs but the needs of others as well. Children who are taught about the importance of self-sacrifice at an early age will know the impact of dedicating their time and effort for their school. They will also realise the good feeling that helping others provides. 

Ask money for a good cause

Asking people for money can be difficult and intimidating especially to children. When children are under the guidance of teachers, parents and other concerned members, they will be able to share the need of their school with others. When they know the why they are asking money, they will soon become comfortable in asking and it will not be for themselves but for a cause they also believe in. Although they may get rejections from time to time, hearing "no" will not be a reason for them to give up. 

Present to adults with joy and pride

The process of asking for money should involve teaching children how to present themselves properly. They will also realise that their gestures can also trigger rejection. If these are done habitually, children will adopt this kind of behavior, which can also create a great impact on the success of your organisation. 

Pursue passion

Children who are gradually gaining experience will soon have the ability to create their own pitch. They will also know the formula to winning a donor. When composing fundraising letters, they will also know the right choice of words to use. Parents can also take advantage of the opportunity to teach children how to develop the profession they choose. 

Gold Coast Holiday Raffle Prize

Gold Coast Holiday Raffle Prize

Congratulations to Jorja from Gladstone Central State School, the winner of the five (5) night Gold Coast Holiday prize. You have won a five (5) night holiday staying at the world renowned Sea World Resort & Water Park on the Gold Coast with entry to Sea World, Warner Bros. Movie World, Wet N’ Wild Gold Coast and a $1,000 Virgin Australia Gift Voucher. Thank you to all of the entries, over 11,000 in total.

Early Planning: An Effective Way To Improve Your Fundraising Techniques

Early Planning: An Effective Way To Improve Your Fundraising Techniques

Whether you are not completely satisfied with the results of your fundraising efforts or you just want to improve your overall strategy, early planning will help you improve your annual fundraising strategy. In January, you should start the year right by challenging yourself and determining your strengths and weaknesses. Your strategies need to be in order for your goals to become a reality. You do not have to wait for 2017 to come to improve your approach because a written plan that enables you to align your goals across your fundraising organisation will help you keep your plans more systematic.

Define Your Fundraising Strategy

Your strategy serves as the guiding force of your organisation. The document will help you communicate your goals and progress. They can serve as your organisation's motivational factor to keep going.

There are four main components you need to check to analyse your fundraising strategy: fundraising methods, fundraising goal, mission and timeline. Your fundraising strategy will be your tool in setting your goals and winning support from potential donors. Planning will be less daunting if you break the process. 

Review Your Current Year

For you to know the areas you need to improve, you should start with determining your performance from the previous year. Find out if your efforts still serve your mission. There are campaigns that perform better than others. Know the campaigns you should retain and let go for the coming year. Be sure to document them and take your resources into consideration as well such as donor data, volunteers, staff, budget, software and relationship with donors and partners. 

Determine Areas Of Growth And Improvement

Knowing which direction you will take in 2017 should start with analysing your opportunities, threats, strengths and weaknesses. For strengths, list the most successful campaigns and initiatives. Determine if you have reliable pool of donors and techniques in raising money. Aside from strengths, you should also find out about your weaknesses. Do you lack standard process, or do you need to improve your social media presence? For your opportunities, you should also have an idea about an upcoming event. It is important to have a system in place. It is also inevitable to encounter threats so you need to be prepared for the worst case scenario. You need know how you are going to respond to a threat. Know the state of the economy, changes to government policy and possibility of high turnover.

4 Fundraising Reality Checks You Should Do

4 Fundraising Reality Checks You Should Do

This is the season for giving and those who are planning to embark on a fundraising plan must perform a reality check to find out if everyone in the organisation is ready for taking the big step. People get fascinated by the idea of raising money without looking at some factors that will contribute to the success or failure of fundraising. Answer these questions for you to find out if you are indeed ready to take a huge step to ensure fundraising success. 

1. Do I have a support group?

You cannot sustain your organisation if you do not have enough support from donors and members. There are many ways you can gain support from your donors such as establishing a good relationship so you can retain them and also attract new ones. Analyse your strategies and if something does not work, you can always move to plan B. You can set regular meeting so you will be able to find out about the concerns of your members and donors. Give them updates and let them know about the progress of your organisation. 

2. What are my goals?

You should also know what your fundraising goals are so you can devise a plan that will be able to work. It might be challenging to raise money if you do not know the direction you are going to take. Do you want to help your community? Do you want to instill good values to children through school fundraising? Knowing what you want will enable you to get the result you are looking for. You should also keep in mind that in order for you to succeed in fundraising, you should also keep your donors and members involved.  

3. Do I set realistic expectations?

Once you have set your goals, you should also ask yourself if your goals are realistic. If you only have a week to raise money to build additional schools, do you think you can raise enough money? Know your limitations and find out how you can effectively address them. It is also important to note that your team's contributions also matter. They too need to know how you are going to execute their plans and how they can help. 

4. Have I chosen the right people?

Another thing you need to keep in mind are the people you have chosen to help you materialise your plans. Are they competent enough to deliver tasks and take your organisation to the right direction? Do they have creative minds that can help you formulate long term plans? You need to check your member's qualifications and ensure that they are committed to helping you achieve the goals you have set. You may encounter some bumps, having qualified and competent members can give you some ideas how to resolve them. 

Reasons CookieDough Is A Perfect Fundraiser For Holidays

Reasons CookieDough Is A Perfect Fundraiser For Holidays

For first-time fundraisers, the thought of holding a fundraising event may seem to be stressful especially if all members do not have any fundraising ideas. Even if you are new to fundraising, succeeding in raising funds is never impossible. All you have to do is to choose a reliable fundraiser that works for you. First you need to keep your target market in mind. If you want a fundraiser that will not take so much time to set up, cookie dough fundraiser is the way to go. Here are reasons why cookie dough is one of the most popular fundraisers. 

1. It is quick and easy to set up.

The order forms are sent to you in advance of your start date so you will have ample preparation. Once you have entered your orders and money details, you can use the ordering system that enables you to add the totals of your orders. There are mixed cartons of 8 tubs that ensure left overs are minimised. The cookie dough is also delivered at a time and ate that suits you. Delivery usually takes 14 days after receiving your order. 

2. It is profitable.

You can earn as much as $3.50-$4 per tub if you sell 1kg tub at $13-$15. The available products you can purchase are triple choc, raspberry white choc, ANZAC biscuit, white choc macadamia, caramel fudge, choc chunk, gluten free choc chunk, doggie biscuit dough treats, gingerbread and shortbread. 

3. Delicious and irresistible 

Without a doubt, cookie dough fundraiser is not only profitable but delicious as well. They will please your stomach and taste buds. This is because they are made of quality ingredients so you will get exceptional gourmet taste. The best thing about this cookie dough is that it can be refrozen so the last crumb can be baked. 

If you are going to book now for 2017, you will be able to enjoy early booking bonuses including Free Freight first term. You can complete the fundraiser in merely 4 to 5 weeks. The colourful order forms, parent letters, free incentive prizes and promotional posters are also provided for sellers. You will also have free online shop which will help you achieve excellent results. You can also promote your shop through social media and emails. The posts with a direct link to the shop are also supplied. If you want additional information about Billy G's Cookie Dough, click here

Here's What You Should Watch Out For In 2017

Here's What You Should Watch Out For In 2017

Australian fundraising will launch a brand new raffle fundraiser in 2017 and exciting prizes await participants. If you decide to book a Raffle Fundraiser now for 2017, you will be able to enjoy early booking bonuses such as Hot Shot Handballs, Fashion Watches and many more. 

There are five noteworthy holiday destinations for lucky winners:

Hamilton Island Raffle Fundraiser

You can win exciting prizes for two adults and two children (0-12 years) by purchasing tickets at $2rrp. Winners for this fundraiser get to relax at the 4 Star Reef View Hotel on Hamilton Island where you can enjoy picturesque attractions, please your tastebuds with sumptuous cuisines and participate in various outdoor activities to keep you and your family occupied for the entire duration of your holiday. The winners will have 12 months to plan and use the prize. The details are also listed on the raffle tickets. 

Gold Coast Raffle Fundraiser

Winners will enjoy a comfortable stay at 4 1/2 Star Sea World Resort & Water Park on the Gold Coast in Australia. Kids and adults alike will also have a memorable holiday as they have unlimited entry at Sea World, Warner Bros. Movie World and Wet 'n' Wild Gold Coast. Winners can also use a food and beverage credit. Winners will also given 12 months to plan. 

Rydges Resort Raffle Fundraiser 

Winners of the raffle will stay at Rydges Hotels & Resorts with the ability to make their own choice of destination. Buffet breakfast is also included in the prize. Winners will be provided flexibility so prizes can be used over the school holidays. 

Fiji Raffle Fundraiser

Winners will have a holiday worth-remembering as they get to stay at 5 star Sheraton Fiji Resort at Denaru Fiji. Daily buffet breakfast is also included. The hotel also offer two Sheratons and a Westin Resort. 

Bali Benoa Holiday Raffle

Winners are going to enjoy the accommodation  at 4 1/2 star Holiday Inn Bali Benoa Resort. Daily buffet breakfast, complimentary Wi-Fi and complimentary use of the Kid's Club. 

The raffle fundraising package also includes. 

  • parent letters, 
  • personalised colour raffle tickets with your logo, 
  • seller incentive prizes
  • ticket sales tally management systems. 

More information about Raffle Fundraiser can be found here.

4 Strategies To Cultivate Aging Donors

4 Strategies To Cultivate Aging Donors

Aside from inviting young supporters to join your fundraising organisation, aging donors must also be cultivated because good donor experience can come a long way. The most common mistake fundraisers make is building a relationship with a prospect because of thinking that existing donors will never leave as they have already made a commitment to support your organisation. However, focusing on new donors and ignoring old ones will only do more harm than good. Fundraisers must understand that the word of mouth is powerful and it can spread like wildfire. If donors are well cultivated, they will say nothing but good things about your organisation. 

Four Cultivation Strategies That Build Stronger Relationship With Donors

1. Have a plan in place

If you have decided to improve your relationship with your aging donors, you need to have a plan in place or you will not be able to move forward. A general cultivation plan will help you determine the adjustment you need to make in case previous cultivation strategies did not work. In your plan, you need to determine your relationship with your donor and the interactions you make. Your organisation should have the ability to adjust to each donor's personality. Since they are not created equal, you need to personalise every interaction you make. 

2. Ask what donors need

After a successful fundraising event, you might have suddenly fallen out of touch with your major donors. The next major event is a couple of months away. If you fail to communicate with your donors and only connect with them when you need help for a fundraising campaign will put your organisation in a bad light. Why would you wait for the next event when you can constantly communicate with existing donors? You might have thought that your donors are on hiatus, but they are only waiting for you to connect with them. If donors feel they are no longer needed, they will just leave.

3. Hold a regular meeting and get-togethers

Continue to develop your relationship with donors by holding get-togethers and meeting. Donors who are constantly recognised for their generosity and efforts will never grow tired of supporting you. They will even make it a point to share the good news with friends and family. If you have recently made some improvements to your office, give them a tour so they will know that they are part of your organisation's success. 

4. Keep records of your progress

Donors become tired of supporting your organisation when they feel that their money is going nowhere. Once you receive donations, you need to keep records so they will know how the organisation is doing. When you remove negative impressions from donors that you only get in touch with them because of their donation, you will not only earn their trust but also their commitment to supporting your organisation whatever it takes. 

Top 5 Qualities Every Fundraiser Should Possess

Top 5 Qualities Every Fundraiser Should Possess

When you enter the profession as a fundraiser for the first time, almost everyone is not quite certain about the qualities to look for in a fundraising professional. These special qualities cannot be bought off the shelf as they are natural qualities. Here are five qualities every fundraiser should have to become successful:

1. Perseverance

Perseverance is perceived by most professionals as a highly needed quality. This is because there are instances when you will be rejected by prospects and giving up is not an option. Perseverance helps you strive for success even if the process becomes tedious and frustrating.

Perseverance can be cultivated by setting goals to measure success. In case the going gets tough, the measurable success of your organisation will prevent you from throwing in the towel. It is also necessary to set some reasonable timelines through strategic planning. It will also be helpful if you are going to work on long term goals for a specific period of time each day.

2. Concern for People

Raising money is not just intended for accomplishing the goals of your organisation, but also to help those in need. To be an effective fundraising leader and board member, you need to have genuine concern for people. It is necessary that you talk to people who use your organisation's services and know their stories. Talk to them about their desires and hopes for the future as well.

3. Passionate

You cannot be a successful fundraiser if you do not love your work. If you want to enter the profession, you need to love what you are doing. You can also start by volunteering to work especially on a special fundraising event. When you are knowledgeable in an area, you will be able to enjoy fulfilling the responsibilities it entails. Try to learn as much as you can so you will prevent frustration and boredom.

4. Ability to Motivate

Motivation is another critical key for success. If you are the first one to give up when you do not get enough donors to support your cause, the rest of your members will also do the same thing. Your donors need motivation so they will continue to do their duties even when they experience rejection from time to time.

It is also necessary to understand the concept of motivating your donors as this can create an impact on retaining donors. Have time to talk to your donors and board members so you will know what their primary concerns are. 

5. Integrity

Morality and ethics are important in fundraising. Trust is built when donors know you give assurance to donors that the money will be used for the goals you want to accomplish. When it comes to prioritising one's interest, the donors' should come first.

Three Fundraising Challenges Small Groups Face

Three Fundraising Challenges Small Groups Face

Smaller groups have their share of struggles in the fundraising sector. Some find it difficult to reach the wider public while others lack ample support. Groups face bigger challenges when the organisation decide to go digital. Find out about the biggest issues that small groups need to tackle and their solutions.

1. Donor Retention

Donors are essential to every fundraising organisation regardless of their mission, size and objective. When you raise money, it is not something you forget after donors commit to making a donation. You need to culvitate your donors as they are the integral part of your organisation. For small groups, they need to double the effort in retaining donors. This means you need to invest your time to stay connected with your donors. Aside from inviting new donors, retaining donors is also necessary. Donors want to feel included in your fundraising efforts. Afterall, your fundraising campaign will not succeed without them. Keeping them in the loop by informing them how the money was used the first time and saying thanks will ensure you stay on their radar.

2. Sustainability

Even if you have a great mission, it does not guarantee that you will be able to sustain your organisation's mission for years. You will also have to think about the future of your organisation because raising money is not a once-in-a-lifetime endeavor. When you take an action, you need to start with creating a sustainable business model. It is important for small groups to have the right resources. With the right resources at the right time, your organisation will be able to reduce cost and offer more resources.

3. Lack of Resources

Fundraising organisations are not only working for money but also toward fulfilling a mission. Resources include supporters and when organisations have not pooled their resources any mission will not be accomplished causing the group to discontinue. You need to ask yourself who youc an team up to make things happen. If you have put up your organisations for the right reasons, you will be able to seek help from organisations with the same goals and mission.

The success of a fundraising organisation does not depend on the size of the group, but effort of each member in making the campaign successful. Small groups can consider scratch and support card fundraiser as it is easy to set up and organise. 

5 Ways To Give Your Fundraising Organisation A Boost

5 Ways To Give Your Fundraising Organisation A Boost

Every organisation has special sauce to becoming successful, but all organisations are following some best practices to grow their opportunities. If you want to give your donation efforts a big boost, here are five ways you can consider.

1. Calls to action matter

Getting potential donors who will support your fundraising campaign starts with having strong calls to action. Eye-catching buttons and campaign-specific messaging can encourage support from visitors. It sends a message that you want them to take an action.

2. Use social channels

When it comes to decision-making, social proof is going to be a powerful tool because it allows you to reach wider public by adding social sharing buttons, creating a hashtag or showing your stats.

Adding social sharing buttons will enable supporters to share your updates. It will also make your campaign and website content easy to share.

You can also help your donors stay engaged and spread the word at the same by creating a hashtag. Hashtag raises brand recognition and awareness.

When it comes to quantifying your social proof, you need to make sure that you show your stats as it can be used as a selling point. Showing the success of your campaign and displaying the number of followers you have and the visitors you have signed will have an impact on your organisation.

3. Create mobile-friendly website

In this day and age, your organisation needs to go digital as most online searches are done on a smartphone. Your website has a good chance of attracting more visitors if it is mobile-friendly. Your website should be easy to navigate for your visitors to have a great mobile experience. It is also essential that your website makes the donation process easy for your donors. This means that the process must be stripped down to only the essentials.

4. Suggest donation

A first-tome donor finds it hard to know the amount that will make an impact on your organisation. However, it will be much easier for them to make a donation if you suggest donation amounts.

5. Connect with donors

Once donors make a donation, they also want to hear about your organisation. This is why you need to keep in touch with them to keep them updated with news about their contributions. It can really make a great difference especially when it comes to growing your subscriber list.

You can connect with your donors by using marketing tools so you can collect email addresses and by creating a pledge. Even if someone does not donate, you can still target a message to them by encouraging them to sign up.