Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Planning Your 2019 Fundraising Calendar

Planning Your 2019 Fundraising Calendar

For many, fundraising is not just a one-time thing. Many institutions rely on the generosity of benefactors to sustain their cause. For big projects, a single fundraising event may not be sufficient to gather the needed funds. A series of fundraising events must be designed and scheduled to gradually reach the financial goal intended for big projects and even for recurring causes that need support for sustainability.

What is a Fundraising Calendar?

Fundraising calendars are created to keep track of the timing of different things involved in holding fundraising events. It serves as a timeline of all the fundraising activities that will be held during the calendar year. It also outlines other details including:

  • Preparation and Post- Event Activities Schedule
  • Schedule of Tasks
  • Timeframe for Donations

Starting Your Fundraising Calendar

It is best to start your fundraising calendar prior to starting your calendar year. Some organisations create fundraising calendars from January 1st to December 31st, while there are those who start on July 1st and end on June 30th. One month before the calendar year is the best time to start planning your calendar so you have ample time to implement it.

Here are the things you need to prepare in the outline of your fundraising calendar:

  • Recurring Fundraising Activities (Annual, Bi-Annual, Quarterly, or Monthly)
  • Seasonal Fundraising Activities (Winter, Holidays, Special Occasions, Founding Anniversaries, etc.)
  • Donor/ Benefactor Engagement Schedules
  • Reporting Schedules

You need to identify all of these so you can efficiently spread them throughout your fundraising calendar and avoid the overlapping of schedules.

Designing Your Calendar

Aside from scheduling your fundraising events, fundraising calendars are also used to track and monitor the progress of tasks for a fundraising event. This is to make sure that all tasks are performed at the right time and that deadlines are met.

There are different ways to design your fundraising calendar, depending on your needs and preferences.

A more detailed fundraising calendar would look something like this:

January

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

 

Board Meeting

9 Am


Donor Appreciation Calls

All Day


Marketing Meeting 2pm


Major Donor Brunch 2pm



Walkathon

6 pm


Send Thank-You Emails

8am

15th

16th

17th

18th

19th

20th

21st


This one outlines all the tasks that are relevant to a particular activity.

Filling Out Your Calendar

Filling out your fundraising calendar is the trickiest part. There are a lot of things that need to be considered. It requires a keen ability to think ahead and be critical of the steps involved in creating an efficient fundraising activity timeline.

Fill Out Important Dates and Holidays

Before even beginning to fill out your planned fundraising activities, put in important dates first. This will greatly help you in creating spaces between activities. It may even help you decide the best dates for certain events. Some even get the idea of new fundraising activities based on holidays and celebrations. For example: Mothers’ Day Brunch, Fathers’ Day Carwash, Valentine’s Day Dinner for a Cause and many more.

Scheduled Fundraising Events First

Before delving into the details of every activity, you need to fill out the dates for your scheduled events. Through this, you will be able to decide how to space out the dates of every event for ample preparations and appropriate post-event activities.

Indicating seasons on your calendar will also help you determine which activities fit certain seasons.

Put in the Details

After you have successfully determined the dates of your fundraising events, you can now fill it up with the relevant details. Make sure that every step of the preparation and post-activity process are included and given enough time. Consider the length of time that each of the tasks can be completed including some contingencies. Mark deadlines for every deliverable that should be communicated to the assigned individuals.

You can go as detailed as possible on your calendar to ensure that nothing is overlooked.

Some Important Thoughts

When making your fundraising calendar, please note of the human limitations. It is not advisable to make an event one after the other without any time provisions for relaxation time. Also, include on your calendar some schedules on how you can connect with your clients to maintain them. There must also be time for the team to bond and improve your teamwork, and to make sure that there is time for recognizing and rewarding the best efforts.

Update your calendar when the need arises. Nothing is really final until you are about to do it. Be considerate and flexible in your schedules so as not too extensively exhaust your donors and volunteers.

The Fundraising Event Planning Checklist

The Fundraising Event Planning Checklist

Fundraising events make generating funds, fun and exciting. It is like promoting and exposing your cause to a larger audience, getting huge benefits from it, and enjoying the whole process.  Holding a fundraiser is as challenging as it is fun, but a strategic course of action will help ensure efficiency, accuracy, excellence, and success.

There are lots to prepare for before a fundraising event happens. This is where planning becomes crucial. Having a concrete plan on how to do things and who are tasked to do certain things within a timeframe is of high importance.

Why a Planning Checklist Is Important

There is no overstating the importance of having a planning checklist with you as you plan your fundraising event. Just like a grocery checklist, a planning checklist guides you through the process in the right order without forgetting the minor details.

As you grow along and plan more fundraisers in the future, you will be able to master the checklist and commit it to memory. However, if you are only new to the job, you need some clear and effective guidance and a planning checklist can very well do it for you.

Event Planning Checklist

An event planning checklist includes things, tasks, and reminders that you need to plan a successful fundraising event.

This checklist is specifically designed for a fundraising event. There may be other things necessary and unique to your needs that are not included in this checklist so feel free to customize and modify it to fit your preference.

1. Establish the Purpose of Your Event

Before anything else and prior to delving into the details, you must first have a clearly defined purpose or intent for your event. Fundraisers are, of course, held to gather funds but they may very well serve other purposes. For example, you can use also use it to create a cooperative atmosphere in your community, or raise awareness, or actively include certain sectors to a worthy cause.

Determining the purpose of your event gives birth to the motivations on working hard and pushing for it. More importantly, it will help you structure your plans and the event itself more effectively and appropriately.

2. Determine Your Goals

Having a clear set of goals allows you to design your event more appropriately. Goals steer your planning and designing process toward the right direction. It helps you grasp the essential details of the event and arrange them accordingly.

For fundraisers, one of the main goals you need to identify is the amount of money you want to raise. The return of investment (ROI) you wish to achieve should be clearly identified so you can design a fitting plan to achieve it.

3. Identify Your Target Audience

In the case of fundraising events, you need to identify groups or individuals you want to get involved. They can be as participants or as benefactors. Specific events are best for specific audiences and knowing who you want to target will help you decide on the type of event you will be doing.

4. Set a Budget

Financial preparation is imperative when it comes to planning events. Setting a budget will help you determine your monetary limitations. This will also allow you to identify how much money you need to start your fundraising. Your budget should include all necessary expenses. Here is a list of common expenses during events:

  • Invitations and marketing
  • Entertainment Equipment
  • Catering/ Bar Service
  • Staffing
  • Printing
  • Rentals
  • Activity Equipment
  • Incidentals

In the case of fundraising activities, start-up money may be needed to purchase materials necessary for holding the event, like cookie doughs for selling cookies.

5. Create a Working Committee

From your organizers, board, and volunteers you will now create a team of working committees. Committees are assigned with specific tasks related to the fundraising event. The number of people in a particular committee varies on the nature of the tasks assigned to that group. The selection will also help in delving down with the details of what tasks to do and who will do them including other information.

6. Design a Promotion Strategy

Once all is set, you need now to spread the word on your fundraising event.  A promotion strategy to gather participants and get sponsors should be designed well. This is to effectively capture the intended participation to reach your goal. A timeframe of how long the promotions will run to inject a sense of urgency on the promotion.

Keep in mind that planning a fundraising event requires hard work and a clear track to achieve your goals. Be critical in your planning, but do not limit your creativity. Some out of the box solutions to certain concerns may just be what you need.

More importantly, have fun doing this for a worthy cause.

Introduction to Fundraising Planning

Introduction to Fundraising Planning

Earning a basic understanding of fundraising and fundraising planning is an essential step towards effective execution. Fundraising is easy to think of but can be challenging to execute. Moreover, holding a fundraising plan can be tedious if you don’t know what things to plan for and how to go through the planning activity. Here are some of the things you need to understand about fundraising planning.

What is a Fundraising Plan?

The first thing you need to know and understand is what a fundraising plan is and why it is important.

A fundraising plan is a draft or document of the things that need to be accomplished to successfully hold a fundraising event. It outlines tasks to be performed for the preparation prior to the event, the event itself, and after the event, by assigning them to employees or volunteers.  All of these are bounded by a timetable or schedule to ensure that things are accomplished on time. Basically, it serves as a roadmap that helps organisers and participators determine where they are, where they are supposed to be going and accomplish, and at which time.

Why Is It Important?

A fundraising plan is a significant document that sets the direction of the organisation and the effective and successful execution of the fundraising activity. It provides a clear guide on what direction the organisation must take.

It also sets the agenda of the milestones that need to be reached and give the organisers and volunteers a glimpse of the bigger picture of the fundraising event organisation. It outlines the needs of the organisation to reach its goals and the specific steps on how to meet those needs.

It is also important that everyone part of the working committee and the organising committee learn and understand the fundraising plan. In fact, this ensures that all can perform their tasks mindfully and effectively.

What Is Necessary for the Drafting of the Plan?

There are lots of factors that need to be ensured and provided when making a fundraising plan. These include:

1. A Case Statement

Every successful fundraising plan needs to have a case statement. This works in a similar way to the vision and mission of an organisation. A case statement is necessary to provide the idea, concept, vision and desired outcome of the fundraising. This will also help in keeping details in track when drafting the rest of the plan.

2. Anchored on Established Goals

A fundraising plan will not be comprehensive, clear, nor effective enough if it is not anchored in the established goals of the fundraising.  Established goals serve as steering wheels that point towards the direction of the plan. Every part of the plan must adhere to these goals or work towards them.

3. Inclusive Processing

A fundraising plan is not something that is written overnight by a single person. An effective plan must go through considerable deliberations by key competent people. The board management and top organisers must sit down and go through the planning process to make it comprehensive. This also ensures that all possible angles are covered. Moreover, a sense of ownership by the board management will help in the smooth execution of the plan.

4. SMART Tasks

Just like the goals, the tasks outlined in the plan must be SMART- that is specific, measurable, achievable, realistic, and time- bounded. This will make tasks easier to understand and easier to perform. One must note clear descriptions where details are necessary, to not keep people guessing on what a specific task actually means.

5. A Before, During, and After Phase

A fundraising plan must have three fundamental phases, each phase with corresponding tasks and milestones that need to be accomplished and reached. A complete fundraising plan does not only discuss the fundraising’s preparations and ways of execution. It also includes a post- activity phase where things such as the fundraising evaluation and sustainability report, among other post- activity tasks, are drafted.

6. Diversify and Establish Contingencies

A diversified fundraising plan allows more flexibility regarding the achievement of the set goals for the fundraiser. It is created to avoid over depending on one source or medium for success. Contingencies, on the other hand, are established to make adjustments when something does not go as planned. They serve as a safety net for the accomplishments of tasks. Diversification and contingencies are created in recognition that the execution cannot always be perfect.

With the right concept in mind and the recognition of the important factors that must be ensured in a fundraising plan, you will be able to develop a document that functions as it should and gives you clarity on what you and others need to do. This will make both the planning and the execution easier for all members of the organisation.

Fundraising Ideas for Childcares

Childcare programs and institutions are greatly significant in building a better future for many children. However, many of them operate on limited resources which make program management and implementation highly challenging. This is why many childcare facilities are resorting to fundraising activities to help them generate sufficient funds for sustainable program implementation and create more profound programs for the children in their care.

There are lots of fundraising activities that can be designed to be compatible with child cares. Some activities perfectly capture the immediate market and suit the nature of the childcare activities themselves for kids and kids at heart.

Here are some of the most popular fundraising ideas for child cares:

1. Cookie Dough Fundraiser

This fundraising activity has been adopted by many organisations and institutions. Today, the Billy G’s Cookie Dough is still a very popular fundraiser as it’s an order form drive so there’s no associated risk and it is a very lucrative source of funding. For each tub sold the organisation makes a $3.50 profit per tub. Plus, the cookie dough is very delicious and so simple to use.

2. Bag Gardens

Bag gardens are very popular. This is an environmentally- friendly fundraising event that a childcare facility can organise. The kids could help sell the garden bags in the neighbourhood and to other people. Additionally, the facility can organise a planting activity where sponsors pay for every garden bag that the kids will plant.

3. Dinner and Entertainment

Dinners for a Cause are widely known to many as they are held for various causes. Make your dinner for a cause even more fun, exciting, and endearing by having an entertainment program where the kids will be the performers. This will surely become a hit as many people love kids when they perform.

4. Seasonal Celebration Brunch

If dinners can be held too late for the kids to participate in, why not hold special fundraising brunches? Seasonal celebration brunches are perfect for occasions such as Valentine’s Day, Mothers’ Day, Fathers’ Day, or any other special family occasion. Kids can play a part in the program by performing, which families will truly enjoy and be proud of.

5. Calendar or Greeting Cards

Turn the kids’ artwork into calendars and greeting cards and they will be sure to sell like hotcakes. Have the students create some art and then gather and potentially refurbish them to turn them into greeting cards’ covers or calendars’ background. While this can seem like a lot of work, it can yield generous profits.

There are lots of ways to raise money for a child care centre, even if you do not have the capital to start off. There are many websites and products found online that you can get inspired by and check out for your next fundraising event.

When Organising Fundraising for Child Cares…

Always remember that the success of your fundraising activity lies in the interest and cooperation, not only of the families of the children, but of the whole community as well.

It is not hard to convince people to support this kind of program, especially if they see and feel the need to support and help. Make your announcements heartwarming and creative. Make your messaging appealing to the hearts of people. If they see and understand your needs, they will surely help you.

Moreover, you are not limited to the number of fundraising activities you can do in a year. If a project is really big, make it the cause of a series of monthly or quarterly fundraising activities and you will be able to gather the money in due time.

Encouraging New Volunteers To Participate In Fundraising Activities

Volunteers are the heart and soul of any organisation. The hard work they offer and the smiles they show when performing tasks make every good fundraising head or organisation leader keep on pursuing the goals that were set for the entire group. Their support and volunteerism transcend beyond the tasks and chores into creating additional motivation and inspiration within and outside of the organisation.

Volunteering is not only done by those who have a lot of idle time in their hands, but also those who want to make a difference within their communities and the lives of other people through sharing their skills, talents, and help.

While volunteering remains a big deal for millennials, there are some organisations that struggle to inspire their new volunteers to participate. This could be the result of various reasons, but their effects are common:

  • Low energy and enthusiasm in doing tasks.
  • Low morale of the volunteers resulting in a sombre atmosphere.
  • Some volunteers not returning after an event.
  • Low production of creative insights and ideas.
  • Lack of room for building good relationships among people inside the organisation.
  • Eventual lack of inspiration and motivation in pursuing volunteering.

Encourage Fundraising Participation with These Tips

To bring back the magic and excitement among your volunteers in your organisation, you need to infuse fun, passion, and enthusiasm into your new volunteer recruits. Here are some of the proven effective ways to do it.

1. Bank on Their Reason for Volunteering

If you want to inspire them more and make them more passionate about what they do, you need to have a clear understanding of why they volunteer. People have different reasons aside from really wanting to help. Some of them may also want to meet people and make friends with other people, some want to grow their professional network, some want to learn new skills, and some just want to feel a sense of purpose. By learning about their motivators, you can make use of them to improve their engagement and encourage their motivation.

2. Communicate

Communication is very important between organisers and volunteers. To encourage and motivate your new volunteers, make sure that you take the time to talk to them. Make it a habit to initiate a discussion with your volunteers every once in a while, just to catch up. When you talk to them, they will feel a sense of belongingness and eventually will feel the need to be more participative as they are a significant part of the organisation.

3. Say Thank You

A grateful heart can never go wrong. These volunteers can choose to spend their time doing something else or even volunteering somewhere else. Take the time to thank them not only on your volunteers’ orientation day but for every task they accomplish. It feels good when someone recognises and appreciates your efforts and it makes you feel more passionate to do a better job.

4. Show Respect

Volunteers feel valued when they get respect for the things that they do. Do not let small mistakes get in the way of respecting each other. Moreover, respect their time and never show up late. Respecting someone helps them build self-confidence that will later show in their performance.

5. Tell Them The Benefits of Volunteering

This is not only for those people who easily say, “what’s in it for me?” but also for those who have unselfishly volunteered for your organisation. Tell them what they can get by volunteering. This could spark motivation even for those who just wanted to help. They can learn new skills, meet new people, and get many benefits just by volunteering and they ought to know about it so they can maximise their time and be more enthusiastic about what they do.

6. Give Social Recognition

While there are those who do not really need any public or social recognition, going the extra mile and doing it anyway will inspire them even more. It will serve as a reminder that they are making the right choice of volunteering. This could also be a great way to encourage others to volunteer. An organisation that commends the work of their people often gets a stream of volunteers for every activity. It is like a badge of honour.

When trying to get new volunteers or inspiring new recruits, be sure to make them understand and feel the significance of what they and your organisation do. It is the single most powerful recruiting and motivating factor that draws people near and keeps them together.

Fundraising Ideas for Sports Clubs

Sports clubs provide an avenue for athletes to improve their skills and join in organised competitions. While the idea of managing a sports club may sound exciting for any sports enthusiast, it is not always a fun job. Sports club management comes with big responsibilities and money is one of them. For sports clubs to join competitions, buy sports equipment, and sustain training expenses; they must have sufficient funds.

Organising fundraising is one way to secure money for the needs of a sports club, an activity that is fun and productive that can even strengthen the bonding between teammates.

Some of the most popular fundraising ideas for Sports Clubs:

1. Carwashes

Perhaps the most popular fundraising activity for sports clubs is a carwash fundraiser. Every member of the team can get involved in this activity. Team members will be the ones washing cars. This is a low- cost starter activity because you only need some sponges, buckets,  and rags or towels. However, ensure the timing of the activity as no one would want to volunteer washing cars during winter. Try pre-season schedules instead.

2. BBQ at the Club Headquarters

If your club headquarters has a big outdoor space, a barbecue fundraiser can be a good option for you. Invite family, friends, neighbors, and supporters to come and have barbecue dinner with the team. Team members can either be the one cooking the barbecue or serving the guests, depending on their age, of course.

3. Walkathon

Promote fitness and wellness while raising money for your club through walkathons. It is a very popular fundraising activity where you can gather money from participants’ registration fee and donations from sponsors in exchange for some promotional arrangements. Walkathons are best held during weekends.

4. Hold a Tournament

Raise funds doing what you do best. Holding a tournament on your sports expertise is a great way to engage people and let them appreciate the sports you practice. You can also inspire people in trying out this particular sport and attract sports enthusiasts and amateur players.

5. Raffles

Ask for donations from family and supporters and organise a raffle draw during one of your games. This will work both ways, not only as a fundraiser but also in drawing more people to your games. Encourage neighbours and friends to come, watch the game, and join the raffle.

6. Rent-An-Athlete

This is becoming a very popular fundraising activity. People can hire your athletes to do some chores like mowing the lawn, delivering some things, setting up a Christmas tree and many others. Just make sure that terms and conditions are set well for the satisfaction of both parties.

When Organising a Fundraising...

Remember the following:

  • Set a goal amount that you want to raise. It will help you come up with the right fundraiser to gather the necessary funds.
  • Make sure to allocate ample time to prepare for the activity. Plan well and execute as planned.
  • Be mindful of your timeline as the holding of the activity must be of the right timing. Make sure that you have a doable timetable to execute your plans.
  • Setup administrative systems especially if you are looking at raising a considerable amount of money. Records must be kept appropriately and reporting must be regular to keep track and monitor the progress of the fundraising.
  • If you will source out raw materials for your activity, make sure to order or purchase it from reputable sources. This will ensure the quality of your event and the satisfaction of the participants.
  • Safety must come first for your team members, volunteers, and participants. Make sure that you have the right security and safety system established before, during and after the activity proper.

Raising funds for a sports club can be challenging, but it can also be a fun and great way to accomplish many things. Through it, you can help the community, promote good health, improve relationships among family and friends, and create an impact that the whole community will appreciate.

Billy G's Gourmet Cookie Dough - Gold Coast Promotion Winner

Billy G's Gourmet Cookie Dough - Gold Coast Promotion Winner

Congratulations to the winner of the Billy G's Gourmet Cookie Dough Gold Coast winner, Peta Lane from Orana Heights Public School. You've won a 7 night holiday staying at the world renowned Sea World Resort & Water Park for two adults and two children including entry to Sea World, Warner Bros. Movie World, Wet N' Wild Gold Coast and Paradise Country during your stay with the choice of either $1,000 cash or a $1,000 airfare voucher.  

4 School Fundraising Ideas That Guarantee Success in Australia

4 School Fundraising Ideas That Guarantee Success in Australia

Fundraising activities remain as the top method in generating funds for various academic projects and programs. In Australia, thousands of dollars are generated every year from different events organised by different schools in the country. This benefits countless schools and students in terms of academic programs and support that are as greatly helpful for their education.

What Makes A Successful School Fundraiser?

There are different determining factors for a successful fundraiser, depending on the type of activity and its general goals. However,there are common metrics at which fundraisers success is measured. This includes programming, participation, and profitability.

Programming for a successful school fundraiser is one that is carefully thought of and well-loved by the participants. These programs are not only feasible activities to raise money but they also provide value to the participants and one that they really enjoyed being part of.

The number of sponsors and people who participated in your event is an indication of its success or failure. If you have reached your target number of participants or more, then you were definitely successful.  

Finally, and perhaps more importantly, the amount of money you raised in the fundraiser or activity and the money you have left after deducting costs and other expenses.

Top School Fundraising Ideas In Australia

Among the many types of school fundraisers that you can organize in your schools, there are some that have been proven and tested to yield a successful outcome. These fundraiser ideas were utilised by many schools in Australia and have helped them greatly in getting the money they want to raise.

1. School Fun Run

Some may think this is already old school, but fun runs remain to be among the top fundraiser ideas that guarantee success and profitability. Its programming and preparation are very easy and people are really interested in running to help a good cause. As well, it requires no big money up front so there’s no need for a starter fund.

2. Cookie Dough Fundraiser

In Australia, cookie dough fundraising is among the top choices in fundraising campaigns with the potential to yield big profits. Billy G’s Cookie Dough, one of Australia’s favourite fundraiser is an order form drive, there’s no upfront costs making it easier for organisers to start.

3. Raffle Fundraisers

Raffles are very easy to organise and can be started with no upfront cost, as well. It works by selling raffle tickets at specific prices which will be drawn on a specified date. Winning tickets receive prizes from the organisers.

4. Colour Explosions

Colour Explosion is a fundraising activity that is very much growing in terms of popularity. This dynamic, interactive, and colourful event is very popular among schools Australia wide. Safe and colourful vibrant powder is thrown over the children while they walk or run through a course. Australian Fundraising will put big smiles on over 400,000 students this year.

7 Success Factors In Fundraising Planning

Planning a fundraising can be pretty challenging, especially for newbies. Experienced fundraising organisers understand that there are certain factors involved to ensure that any fundraising plans will push through successfully. As well, it ensures that no matter what hitches surface along the way, will be immediately addressed and resolved.

By understanding these success factors and making the efforts to achieve them, you are greatly reducing the chances of failure. In the end, this benefits not only the organisers but everyone in general including and most importantly the cause and the participants of the activity.

Success factors needed for planning a fundraising

Here are the different factors that impact your fundraising planning and which are highly valuable tools in achieving your goals.

1. Inspiring vision and a worthy cause

Fundraising should be more about the cause and vision of the campaign than about the organisers, participants or the activity. Although these things are also very important. All else will fail unless your vision for the school or community is really worthy of the time and investments of people. That being said, it is important that the community understands the vision and goals of the campaign and that they develop a special interest in the cause.

2. Organisational leadership

Unless you have someone to lead the campaign with the right skill sets in events organising, you are at risk of failing. Organisation leadership is a technical skill that is developed overtime. It is the ability to handle all phases of the event effectively and the skill to gather and instruct the right people to help you in your cause.

3. Efficient planning methodology

The method of planning is obviously crucial in the planning stage of the campaign. Understanding the concepts of planning at different levels is very important. This means that you need to determine who will be the one to sit down during certain parts of the planning and what needs to be discussed. Involving a small number of people could limit the ideas while too many people may only cause distractions.

4. Financial management skills

Planning for a fundraising involves money management. You need to have a clear understanding of the expenses, income, fund sourcing, and other financial matters related to the event. Lacking the ability to foresee these things will limit your opportunity to maximize the campaign and raise sufficient money for your cause.

5. Spirit of volunteerism

Fundraising is not a one-man show. It requires the efforts of a group of people who have the heart and skill to facilitate and run an activity. An active spirit of volunteerism in the community or inspiring volunteerism among peers is important to get the right people on the ship towards a successful campaign.

6. Impactful public relations

Fundraising is all about people. Understanding how to communicate effectively with the general public is an integral part of fundraising planning. It is very helpful in recruiting volunteers, approaching potential sponsors, and reaching participants to ensure that the campaigns get as much support as possible.

7. Supportive community

All efforts in a fundraising plan can be wasted if the community is not responsive to the call of the cause. A supportive community is very important as they constitute the biggest part of the success of a fundraising activity. Having a community that understands and supports your cause makes planning easier for a successful campaign.

By knowing, understanding, and working with these success factors, there is a very slim chance for your fundraising activity to fail. Consequently, having the right strategy to ensure these factors is very important. Your fundraising success is as good as your planning and preparations.

9 Success Factors In A Fundraising Plan

9 Success Factors In A Fundraising Plan

A fundraising plan is always a challenge. It requires patience, persistence, optimism, and arduous work. You must look for people who share your vision and contribute well.

The success of your fundraiser is in the planning. You and your team should be focused because the goal is to raise the money you need for your cause. Because of this, you need to consider the following fundraising plan success factors:

1. The purpose of the fundraising event

Take a moment to decide the purpose of your event. It is common to have several goals. Once you determine the purpose or purposes of your event, the rest of the details are easier to formulate.

2. The money

Since it is a fundraising event, you should set a certain net amount you want to raise. The net amount is the money left after the deduction of all the necessary expenses. Everything in your event should be dedicated to raising money so that by its end, you have the money you want for your cause.

3. The event’s budget

This is a vital factor in planning your fundraiser. You should also think about setting aside a budget for unforeseen costs during the event. Keep your net fundraising goal in mind as you formulate your budget.

4. The target

You must also decide who is invited to participate in your upcoming event. Is it an event for students, parents, local community?

5. The event’s set-up

This is an area that involves the venue, the food, the entertainment,and the sequence of events that will transpire during the event.

6. The marketing strategy

Like any other new event or product, your fundraiser should reach its target audience. Through clever marketing, you have the opportunity to convince people that your event and your cause are worth their money and time. In spreading the word, use social media, emails, a fundraising network and word of mouth.

7. The sales strategy

You should have a process for accepting donations. Online fundraising is critical to the success of many fundraising events for accepting donations online. Don’t forget to assign someone who will organise information, both incoming and outgoing.

8. The practice run

Make sure that everyone is there when your team gives out the assignments ahead of time. Once each person knows what to do, you should give the flow of the event. If your event is large, you should have a practice run of everything to make certain that everything happens accordingly. Don’t forget to prepare for unexpected emergencies.

9. The clean up and expression of gratitude

It is always important to say “Thank you” to those who helped put together your fundraising event. Thank you notes mean a lot to those who were involved in the event, even if the task was very small. Donors appreciate this gesture. If they are happy after your event, you could ask them for help again on your next fundraiser.

The given fundraising plan success factors have always been helpful in organising school fundraisers. Even if everything seems tedious, do your best to engage with your participants and guests.

Enjoy the event. At the same time, use your social media accounts to promote and share the fun. The true success of your fundraiser is in the cooperation of everyone involved and in the proper execution of your fundraising plan.

Fundraising Planning: Tips To A Successful Fundraising Plan

Fundraising Planning: Tips To A Successful Fundraising Plan

Acting as chairperson for an upcoming school fundraising plan is difficult but doable. With organisation and planning, fundraisers can be successful and fun too.

Candy bars and car washes are yesterday’s news. Caring parents will buy almost anything to promote school spirit, but this doesn’t mean you’ll attain your goal.

Let’s explore how to plan a fundraising event that is innovative and attainable.

1. Clear & Attainable Fundraising Goal Setting

Help P&C members set a realistic financial goal for fundraising efforts. Knowing the precise dollar amount motivates the group.

What is your goal? Your goal is the reason your school needs funds, such as Formals for graduates or new uniforms for the soccer team.

Remember the adage – work smart, not hard? Here’s how the acronym SMART will keep your campaign on target.

  • S = Specific: Gather facts and set a specific dollar figure needed to accomplish your goal. For example, buying three new computers would cost less than an overnight train trip for the entire 7th grade class. Gather facts, i.e. cost of computers and software, to determine the specific amount of money your fundraiser must attain.
  • M = Measurable: It’s hard to determine success or failure for a wishy-washy goal such as raising enough money to pay for the senior prom. Maintain up-to-date records of income and expenses throughout the campaign. This provides a deeper understanding of what worked and what didn’t, so you can determine strategies for future fundraisers.
  • A = Attainable: Assess fundraising trends for previous years. What worked and what didn’t? Look at expenses vs. funds raised.  Estimated total hours vs. the number of volunteers (will you need more helpers?). Any problems collecting donation money? Does your goal amount appear attainable?
  • R = Realistic: Setting reachable goals will inspire the team to new heights. Unrealistic goal setting sets your group up for failure. Avoid getting over-ambitious, as it deflates your team’s self-confidence.
  • T = Timeline: “When” must you have the money to satisfy your goal?

2. Actionable Fundraising Timeline

All your good intentions will collapse if you fail to incorporate an actionable timeline in your fundraising plan. It’s critical to your success to detail what happens. A comprehensive timeline will prevent rushing to get things done at the last minute (working hard, not smart).

Let’s develop a sample timeline for the Formal at the end of May.

February: Establish fundraising team.  Note tasks, Confirm who will do what, i.e:

  • Create the website
  • Track sales and expenses
  • Find a venue and a band
  • Select your fundraising product(s)
  • Estimate expenses and determine the amount of funds needed
  • Organize a workable timeline

March:

  • Team meeting
  • Order product (s)
  • Set up website promoting product(s)
  • Recruit parents to sell product(s)

April – May:

  • Team meeting
  • Select students to create flyers and distribute them
  • Promote the product(s)
  • Start selling the product(s)
  • Confirm the venue and the band.

This is just a sample. Adjust the timeline to fit your needs.

3. Realistic Strategies For your Fundraising Plan

A strategic plan provides direction when problems arise.

School fundraising success hinges on effective communication. Once you’ve determined what your school needs, how much money you need to raise and your timeline, schedule regular team meetings. Encourage volunteers to address any problems within the group that could keep you from attaining your goal.

Parents are the main target for your school fundraiser, but it could prove prosperous to hold an event that can encourage the kids to dive in, such as a School Colour Explosion event.

Promotion is an essential strategy of your fundraising plan. In advance of planned events, give the kids a letter to take home to their parents. For products, send any sales brochures, etc. home for the parents.

Have students distribute flyers in the local area and make effective use of social media. Set up a Facebook page to attract locals to your event. They can buy your fundraising product or make a donation.

If your school has a dedicated website, announce fundraising details on it and use Twitter for short updates.

An online presence is valuable, but face-to-face or telephone conversations will initiate valuable word of mouth advertising for your school fundraiser.

4. How to Plan a Fundraising Event: Ideas

Fundraising ideas that encourage the kids to play outdoors

Colour Fun Event

What’s better than a major event where the kids have so much fun with an an explosion of colour and receive rewarding incentive prizes for their efforts?

School Run4Fun Colour Explosion events are risk free and easy to run while they guarantee a high level of involvement from children as well as positive feedback from students, parents/carers and teachers.

School Fun Run and School Walk-a-thon

Though adopted years ago, school fun run events are still a favourite of many schools as it promotes physical fitness.

Participated by students, teachers, and parents, the event creates a perfect opportunity to bring everyone closer together and promote the school spirit.

Want to take your school run event to a higher level and generate more profits? Consider adding some colour to your event, as in a colour fun event.

Fundraising ideas that improve your children’s skills

Spelling Contest

Spelling and reading are important elements of the school syllabus. Make spelling and reading a fun adventure for your students by combining an educational spelling fundraising program.

This fundraising idea has been proven to raise substantial profits whilst also bringing educational outcomes for your students.

Fundraising ideas that get the whole family to dive in

Cookie & Biscuit Dough

Cookie & biscuit dough is an all-time favourite fundraiser as it is easy to sell and has no upfront costs. For kids, it is fun. For parents, it is a healthier form of food (compared to a bag of chocolate). Plus, who can resist the smell of cookies around your home during weekends?

5. Resources to plan your fundraising event

We’ve put together a resource that will help with your entire planning process. Download the free fundraising planning ebook here and prepare to spell success.

 

 

What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Whenever an event goes as planned, organisers are inspired to do more. However, success is determined by many factors: the number of attendees, the money raised and the donors acquired. For new fundraising organisations, the entire process is not easy. You need people to execute your plan. You also required creating a strategic plan so you will know what you should do if faced with a problem.

In determining the success of the event, it should start with how staff and volunteers are helping you organise the event. Are they responsive? Do they make an effort to provide their creative input? The success of the event is not determined after the event but before and during the fundraising event. There is only a little chance of succeeding in fundraising if volunteers are not cooperating. Failing to acquire donors will also reduce the chance of succeeding in fundraising.

What to do to ensure success?

Provide training to new volunteers: Leaders cannot expect volunteers to know their role in an instant. They need to learn the ropes before you send them out on a mission. They should understand the role they play. They should be aware of your mission, vision and objective. Hiring volunteers for the sake of adding people to the group without profiling them will only result in prioritising quantity over quality.

Communicate regularly: Communicating with your volunteers or staff will also help you deal with problems that may serve as a deterrent to the success of your fundraising event. Identify the obstacles that are stopping you from achieving your goals. Discuss with the team how you can overcome these problems. If time is one of the issues your volunteers are facing, ask them about the most convenient time they can volunteer.

Use social media: Never underestimate the power of social media as it can provide a great way to reach out to people who may be interested in supporting your organisation, but may not have the time to express their interest personally. Keep your page up to date so followers will know what is going on. Provide other options to donate so others will no longer have to make a trip to the bank to make a donation.

A successful fundraising event is a determining factor in your efficiency as a leader. It shows how you are leading the team. There is no such thing as perfect fundraising. Even seasoned fundraisers also encounter problems. This is why as a leader, you need to keep a strong and solid team that is ready to face obstacles and bounce back. 

Not All Cookie Dough Is Created Equal-Fundraising Tips And Guidelines

Not All Cookie Dough Is Created Equal-Fundraising Tips And Guidelines

Children and adults alike are smiling from ear to ear whenever sweet treats are chosen to be part of a fundraising campaign. Sure fun run, scratch cards and other fundraisers are equally fun, but nothing beats sinking your teeth into chewy, mouth-watering treats and helping a good cause at the same time. Aside from chocolate fundraiser, a cookie dough fundraiser appeals to many. Unfortunately, the excitement ends when your taste buds are less than pleased.

Not all cookie dough is created equal. This is why each and every organisation should make informed decisions. It all boils down to asking the right questions. With only a few days away from Christmas, organisations are already preparing for yet another big event to cap off the year.

Tips and Guidelines:Cookie Dough Fundraiser

No one can resist heavenly tasting pastries and desserts. You can still beat the holiday rush by booking early. Ever heard of Christmas Edition Fundraiser? This is a fantastic idea for organisation that is looking to maximise their profits with minimal efforts. Billy G's Gourmet Cookie and Biscuit Dough is a wise option to consider. Aside from its irresistible flavours, the registration process is also hassle-free.

Looking forward to 2018? You can also go for an early registration here.

Development leaders and members have other responsibilities to fulfil that they cannot be fully committed to the organisation. Choose a provider that will set up the online shop for you. It is normal to be apprehensive especially if it is your first time to organise a fundraising event and campaign. Ask your provider if you could request a free fundraising information pack and samples. It will help you gauge whether or not the fundraiser is right for you.

You will also need to check if the provider has a proven track record. It is easy to claim that you are the best fundraiser provider, but without proof, customers will still be in doubt of your ability to provide excellent products and customer service. Schools are often a likely target for fundraising events. Make it memorable for everyone by ensuring that you do not settle for less. Aside from making sure that a cookie dough fundraiser offers the best-tasting product, you will also have to keep your pricing and profits in mind. Ask your provider if they can give you the pricing for each package and the profit you will generate. Some providers may offer free delivery, but you have to ask prior to confirming your transaction. 

If you cannot find answers to your fundraising-related questions, it is best to ask the provider before you make any commitments to buying the product. You can only make the most out of cookie dough fundraiser if you make informed buying decisions. 

Why Is Strong And Solid Management Instrumental To Building Trust?

Why Is Strong And Solid Management Instrumental To Building Trust?

How many organisations have you encountered falling apart simply because they are not meeting halfway? How many members have decided to leave because of unclear rules and policies? It might be common to fundraising organisations to lose members and donors before trust is established. There are several reasons these things happen.

Lack of communication 

A solid organisation is built upon constant communication with your staff. You will never know what they are capable of doing unless you tap into their potential. This only happens if you communicate with them regularly. Scheduling a meeting on weekends will help you to establish rapport with your staff. It is only then that you will be able to find out how each of them can contribute to the success of your fundraising campaign.

Lack of transparency

Since fundraising involves money, your donors and staff have the right to know how you are going to use the money. If you are keeping secrets from them, you are leaving an impression that you are only after their individual contribution. Not keeping them involved will only raise doubts, which can be toxic to the organisation. Take time to create an accurate financial report that your staff can check every once in a while to know what it going on with your funds. 

Why is strong management important?

The leaders of your organisation are responsible for building a strong foundation to accomplish common goals and overcome challenges. Effective management is essential to the process. You will never know the struggles of your staff if you fail at the management department. Make time to find out about the challenges that deter each member from working towards a common goal. Give them enough time to be familiar with the ins and outs of fundraising. If you do not see any results, talk to them so you will understand what the problem is.

Some leaders fail because of failing to communicate with subordinates. A strong and solid management is your ticket to earning your members' trust. If you do not trust them, it will be difficult for them to believe in your cause. Fundraising should be a team effort.

If members have questions,  make time to answer them so clear doubts. It is also important to demonstrate attention to strong and effective management. Find out about your organisation's strengths and weaknesses so you will know how you are going to create a strategic plan intended to build trust. Your program officers must also be involved in providing training to staff so they will also learn the fundraising ropes.

Signs You Need A Fundraising Consultant

Signs You Need A Fundraising Consultant

A consultant has mastered the fine art of fundraising. They are well-versed as they know the ins and outs of fundraising. They have an idea what works best and they are also familiar with the practices to follow to increase the chances of success. They also have all the contacts with providers. For organisations that are new to fundraising, hiring a consultant might be deemed necessary especially when it comes to public relations. Since consultants have contacts with the local media and fundraising providers, they know exactly how to get the word out to the public. 

A consultant provides a sense of professionalism, which is essential to your organisation especially in creating a positive public opinion of your organisation's mission. They are known for bringing new concepts and ideas. If you decide to hire a fundraising consultant, their scope will depend on your budget and needs. 

Since consultants give their professional advice for a living, expect them to charge a professional fee and this is something that your organisation should be prepared for. It is also interesting to note that a consultant can be expensive. You may need to pay them upfront once the fundraising begins. 

When do you need a fundraising consultant?

For organisations that do not have a lot of experience in fundraising, a consultant is often beneficial. They can provide you useful tips that are not biased since they are from a third-party perspective. The consultant will also help you create an overall strategy including planning for your next fundraising event, making connections and facilitating introductions. 

Although a consultant has substantial knowledge with fundraising, they are not doing the actual fundraising. Which is why you should not expect them to bring in money directly. However, their strategic help will increase the likelihood of succeeding in fundraising. 

A consultant is also essential if you wish to venture into a new aspect of fundraising such as online fundraising. Larger organisations also use a consultant in searching for qualified executive staff members. While hiring a consultant can be an exciting idea, it is important to decide first on some specific results you want delivered. Hiring a consultant just because you want to improve your fundraising does not take you in the right direction because your goal is too vague. 

Your committee should work together so you can come up with action points. A consultant is helpful in creating more innovative campaigns, improving your messaging and more. 

Getting Volunteers To Commit To Fundraising

Getting Volunteers To Commit To Fundraising

Time is an essential component of fundraising. Not having enough time for taking part in volunteering jobs will render all of your fundraising efforts useless. Unfortunately, not everyone can commit 100% of their time to your fundraising organisation. With lots of responsibilities to juggle, taking the time to take care of fundraising jobs is just too much to take. You may have enough volunteers to do the task, but are you utilising their talents well? Do you have the resources to ensure that they are well-trained?

Here's how you can encourage volunteers to commit and become more responsible members of your fundraising organisation:

Avoid Overusing Volunteers

Volunteers are not just chosen randomly. It takes passion and drive for a person to be good at volunteering. However, there are instances when overdoing things get in the way. Regardless of the effort they put in, being stressed is inevitable especially when it comes to solving challenges associated with fundraising. As a leader, volunteer staff must be managed carefully, making sure that tasks are distributed evenly. No one should be overburdened. Each volunteer must have the freedom to decide on their own schedule. They will also appreciate it if you make it clear that even a couple of hours a week would be considered a huge help. 

Find The Right People

Finding willing volunteers is not easy because you have to make sure that they can give time. It is important to know where to look for these people. If you are considering finding volunteers from a team of workaholics, you will have a tough luck because these people would hardly make it to weekly meetings as these people are too busy to even read your newsletters. Search for people with more spare time. College students are often willing to volunteers especially if they believe in your cause. 

Make Volunteer Activities Social

Many people are looking for social opportunities. They like to have fun, meet people and even go out on the town. One way to achieve this is by volunteering. Making your volunteer activities social will also increase participation. Volunteers should not just work on newsletters and wait to be sent home once they are done. You will not keep volunteers very long as this can be a boring and mindless routine. There should be some form of activities that create a sort of variation. Provide refreshments for the group and give them a break to keep themselves refreshed. Incorporating plenty of social activities will keep your volunteers involved. 

How To Create An Effective Digital Fundraising Strategy?

How To Create An Effective Digital Fundraising Strategy?

Whether you are a seasoned fundraiser or just starting out, the digital age has offered a better way to raise funds and to reach out to potential donors-digital fundraising. While it offers an interesting way to run a successful fundraising program, success will still be elusive if fundraisers do not know how it will be executed. Like other forms of the campaign, digital fundraising requires a solid fundraising strategy. Just because you are going mobile or using social media to connect with potential donors does not mean that you are doing good at fundraising. It is also important to understand the types of online fundraising and the importance of creating a long-term strategy. 

 Types of Online Fundraising:

1. Online Shops

2. Regular Donations

3. Sponsorships

4. One-off donations

Running a successful fundraiser requires an efficient digital fundraising strategy. You need to focus on several areas such as making a donation, setting up the process and providing relevant information. Although your organisation is mostly focused on online fundraising, it is still essential to provide offline options so you can build relationships with the community and promote your cause. With online fundraising, one thing you need to keep in mind is that you will need to establish a strong online presence. You will also have to utilise various forms of new media and digital communication. 

 1. Raise awareness

Digital fundraising must attract followers to boost your online presence. Marketing and advertising involve sending email newsletters, talking to the media, running advertisements and interacting with social media. 

 2. Use mobile phones

Have you ever noticed how websites evolve these days? In the age of computers and Internet, there is no doubt that most transactions can now be done in just a few clicks. Digital fundraising will not be complete without tapping into the potential of mobile devices in bringing better and faster services. If you have a website, be sure that it is mobile-responsive. You can also place adds on social media to raise awareness and spread the cause. 

 3. Include a compelling story

A memorable story has an impact on your followers. It should have a photo and memorable campaign name. You will also need to include a thank you for each person that shares or donates. When creating a story, make sure that you stay reasons you are doing it. It must also be clear to prospective volunteers how they can go about joining your organisation. 

 4. Update your website

Regularly maintaining and updating your websites keep people visiting. Everything on the website must circle back to the fundraising efforts you are trying to promote. The website must engage potential donors and readers so they will know how passionate you are about promoting a good cause. Aside from updating your website, the content must also be user-friendly. A fundraising website also tells your story. Even color choices matter. This is why you need to make sure that they remain strong and cohesive. 

The Benefits Obtained From Team Fundraising

The Benefits Obtained From Team Fundraising

In schools, you will never run out of fundraising ideas especially if it is participated by groups or teams. While team fundraising is fun and exciting, to begin with, there are other benefits you can get from it. 

It minimises the overall fundraising costs. 

When it comes to school fundraising, everyone may have surely gotten involved in some sort of school fundraiser such as selling tickets to a play, selling candy bars and cookie dough and participating in fun run. However, the overhead costs associated with these campaigns require additional efforts. Team fundraising can minimise these costs. Since the funds go directly to the school, you can be sure that the products are shipped and delivered to the recipients. Instead of asking children to walk door-to-door, team fundraising takes care of the job. Since the younger generations truly understand the power of the Internet, participants can simply use the social media to spread the word. 

It makes staff, parents and students account for the success of the school.

Another benefit of team fundraising is that it help students understand the value of team work. Team fundraising also instils real life lessons that older students can benefit from as they grow into adults. Whether you want to create a competitive fundraising or keep it friendly, almost everyone will be committed to participate. Although parents and staff may perceive fundraising as another burden, there is no doubt that keeping students engaged in the school's budget initiatives is a rewarding experience. 

Help build friendship among students. 

Students can achieve success by working together. If they are focused on creating their own story and fundraiser, it is possible for them to miss the bigger picture. It is also important for staff and parents to use a common story about the importance of team fundraiser and how it can help spread the message. They should also know the importance of communication and hardwork. Team fundraising provides a perfect opportunity to work towards the same overall goal. If a team member is struggling, other team members can help out by giving tips and insight. 

Why Expose Kids To Fundraising?

Why Expose Kids To Fundraising?

We all need the financial backing to succeed, and children must also be exposed to fundraising at an early age because of the values they teach. Involving your child in fundraising helps them grow into responsible adults. Here are some skills they can develop from fundraising:

People Skills

How many people have the knack for interacting with other people? Perhaps only a few can smile, speak clearly and look someone in the eyes? By participating in fundraising efforts, children will learn how to reach out with other people. All they need is to get ample practice and by regular exposure, interacting with people will be natural for them. Forming their people skills will help them overcome shyness. 

Goal-Setting

The planning process will not be complete without setting goals for the organisation. For parents and teachers, teaching kids to set goals will help them determine the direction they are going to take as adults. Unfortunately, not all goals are achieved. There are obstacles along the way that will prevent kids from fulfilling these goals. If kids learn about things such as volunteering and money management, it will be a perfect opportunity for them to know the steps to planning and achieving long-term goals. 

Relationship Building

Fundraising also teaches children how to build relationship with donors. Since fundraising gives volunteers a chance to speak with potential donors, children will be taught that donors are not just perceived as a source of money as they are also key to the success of fundraising. 

Fundraising is not only intended for adults, but children as well. This is why whenever schools are holding a fundraising event, it is imperative to get children involved. Their participation can shape them into amazing adults. They will also develop skills, essential to succeeding in life. 

5 Ways To Improve Your Fundraising Event Strategies

5 Ways To Improve Your Fundraising Event Strategies

Fundraising events provide a great way to engage with your supporters and bring in donations. Organisations make sure that supporters are going to an event with a fun and energetic environment. There are lots of ways to organise a fundraising event such as planning a large gala, community-based school auction and many more. However, planning a fundraising event must be done carefully to maximise donor engagement. Aside from modernised fundraising techniques, organisers must also mobilise the supporter networks. 

1. Create an online campaign

A really effective fundraising campaign can raise vast amounts of cash each year. Crowdfunding is probably one of the revolutionised fundraising campaigns with a simple concept. If your fundraising story is impactful, you will surely win the hearts of supporters. This fundraising method considers online networks to be a useful tool to spread the message. The success of this method depends on the effectiveness of spreading the word. When pairing your fundraiser with an online campaign, be sure to stay active online, be visual and tell your story. 

2. Create a mobile-friendly website 

In the age of smartphones, supporters are more likely to support your campaign if you have your own portable fundraising tools. These days, donors are more comfortable using their smartphones for making a donation than other payment modes. You can take this as an opportunity to connect with your donors or supporters. Mobile giving technology is simple, speedy and hassle-free. 

3. Promote your campaign

Donors are essential to holding a successful fundraising campaign. You will need to advertise your campaigns so you can increase brand awareness. For your campaign to thrive in online environments, you need to fully brand your event, work closely with supporters and use traditional methods alongside digital campaign techniques. 

4. Engage with donors

Although everyone considers donor acquisition as a vital component of fundraising, the relationship does not end after your donor confirms donation. In order to secure recurring donations, donor engagement should be given importance. If you want to keep your donors commitment for the long haul, thanking them and providing updates are a great practice. You can also connect with your donors by calling or sending them email. As much as possible, you should not include a donation request in every communication. 

5. Invest in good software

It is not easy to manage a fundraising campaign. In fact, the tasks involved will surely have your hands full. Even planning can be made easier if you take advantage of software. It reduces manual tasks so you can execute your event successfully. The planning process will be smooth sailing because the software takes care of everything else. It allows you to focus on engaging your donors or supporters.