Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Whenever an event goes as planned, organisers are inspired to do more. However, success is determined by many factors: the number of attendees, the money raised and the donors acquired. For new fundraising organisations, the entire process is not easy. You need people to execute your plan. You also required creating a strategic plan so you will know what you should do if faced with a problem.

In determining the success of the event, it should start with how staff and volunteers are helping you organise the event. Are they responsive? Do they make an effort to provide their creative input? The success of the event is not determined after the event but before and during the fundraising event. There is only a little chance of succeeding in fundraising if volunteers are not cooperating. Failing to acquire donors will also reduce the chance of succeeding in fundraising.

What to do to ensure success?

Provide training to new volunteers: Leaders cannot expect volunteers to know their role in an instant. They need to learn the ropes before you send them out on a mission. They should understand the role they play. They should be aware of your mission, vision and objective. Hiring volunteers for the sake of adding people to the group without profiling them will only result in prioritising quantity over quality.

Communicate regularly: Communicating with your volunteers or staff will also help you deal with problems that may serve as a deterrent to the success of your fundraising event. Identify the obstacles that are stopping you from achieving your goals. Discuss with the team how you can overcome these problems. If time is one of the issues your volunteers are facing, ask them about the most convenient time they can volunteer.

Use social media: Never underestimate the power of social media as it can provide a great way to reach out to people who may be interested in supporting your organisation, but may not have the time to express their interest personally. Keep your page up to date so followers will know what is going on. Provide other options to donate so others will no longer have to make a trip to the bank to make a donation.

A successful fundraising event is a determining factor in your efficiency as a leader. It shows how you are leading the team. There is no such thing as perfect fundraising. Even seasoned fundraisers also encounter problems. This is why as a leader, you need to keep a strong and solid team that is ready to face obstacles and bounce back. 

Why Is Strong And Solid Management Instrumental To Building Trust?

Why Is Strong And Solid Management Instrumental To Building Trust?

How many organisations have you encountered falling apart simply because they are not meeting halfway? How many members have decided to leave because of unclear rules and policies? It might be common to fundraising organisations to lose members and donors before trust is established. There are several reasons these things happen.

Lack of communication 

A solid organisation is built upon constant communication with your staff. You will never know what they are capable of doing unless you tap into their potential. This only happens if you communicate with them regularly. Scheduling a meeting on weekends will help you to establish rapport with your staff. It is only then that you will be able to find out how each of them can contribute to the success of your fundraising campaign.

Lack of transparency

Since fundraising involves money, your donors and staff have the right to know how you are going to use the money. If you are keeping secrets from them, you are leaving an impression that you are only after their individual contribution. Not keeping them involved will only raise doubts, which can be toxic to the organisation. Take time to create an accurate financial report that your staff can check every once in a while to know what it going on with your funds. 

Why is strong management important?

The leaders of your organisation are responsible for building a strong foundation to accomplish common goals and overcome challenges. Effective management is essential to the process. You will never know the struggles of your staff if you fail at the management department. Make time to find out about the challenges that deter each member from working towards a common goal. Give them enough time to be familiar with the ins and outs of fundraising. If you do not see any results, talk to them so you will understand what the problem is.

Some leaders fail because of failing to communicate with subordinates. A strong and solid management is your ticket to earning your members' trust. If you do not trust them, it will be difficult for them to believe in your cause. Fundraising should be a team effort.

If members have questions,  make time to answer them so clear doubts. It is also important to demonstrate attention to strong and effective management. Find out about your organisation's strengths and weaknesses so you will know how you are going to create a strategic plan intended to build trust. Your program officers must also be involved in providing training to staff so they will also learn the fundraising ropes.

Signs You Need A Fundraising Consultant

Signs You Need A Fundraising Consultant

A consultant has mastered the fine art of fundraising. They are well-versed as they know the ins and outs of fundraising. They have an idea what works best and they are also familiar with the practices to follow to increase the chances of success. They also have all the contacts with providers. For organisations that are new to fundraising, hiring a consultant might be deemed necessary especially when it comes to public relations. Since consultants have contacts with the local media and fundraising providers, they know exactly how to get the word out to the public. 

A consultant provides a sense of professionalism, which is essential to your organisation especially in creating a positive public opinion of your organisation's mission. They are known for bringing new concepts and ideas. If you decide to hire a fundraising consultant, their scope will depend on your budget and needs. 

Since consultants give their professional advice for a living, expect them to charge a professional fee and this is something that your organisation should be prepared for. It is also interesting to note that a consultant can be expensive. You may need to pay them upfront once the fundraising begins. 

When do you need a fundraising consultant?

For organisations that do not have a lot of experience in fundraising, a consultant is often beneficial. They can provide you useful tips that are not biased since they are from a third-party perspective. The consultant will also help you create an overall strategy including planning for your next fundraising event, making connections and facilitating introductions. 

Although a consultant has substantial knowledge with fundraising, they are not doing the actual fundraising. Which is why you should not expect them to bring in money directly. However, their strategic help will increase the likelihood of succeeding in fundraising. 

A consultant is also essential if you wish to venture into a new aspect of fundraising such as online fundraising. Larger organisations also use a consultant in searching for qualified executive staff members. While hiring a consultant can be an exciting idea, it is important to decide first on some specific results you want delivered. Hiring a consultant just because you want to improve your fundraising does not take you in the right direction because your goal is too vague. 

Your committee should work together so you can come up with action points. A consultant is helpful in creating more innovative campaigns, improving your messaging and more. 

Getting Volunteers To Commit To Fundraising

Getting Volunteers To Commit To Fundraising

Time is an essential component of fundraising. Not having enough time for taking part in volunteering jobs will render all of your fundraising efforts useless. Unfortunately, not everyone can commit 100% of their time to your fundraising organisation. With lots of responsibilities to juggle, taking the time to take care of fundraising jobs is just too much to take. You may have enough volunteers to do the task, but are you utilising their talents well? Do you have the resources to ensure that they are well-trained?

Here's how you can encourage volunteers to commit and become more responsible members of your fundraising organisation:

Avoid Overusing Volunteers

Volunteers are not just chosen randomly. It takes passion and drive for a person to be good at volunteering. However, there are instances when overdoing things get in the way. Regardless of the effort they put in, being stressed is inevitable especially when it comes to solving challenges associated with fundraising. As a leader, volunteer staff must be managed carefully, making sure that tasks are distributed evenly. No one should be overburdened. Each volunteer must have the freedom to decide on their own schedule. They will also appreciate it if you make it clear that even a couple of hours a week would be considered a huge help. 

Find The Right People

Finding willing volunteers is not easy because you have to make sure that they can give time. It is important to know where to look for these people. If you are considering finding volunteers from a team of workaholics, you will have a tough luck because these people would hardly make it to weekly meetings as these people are too busy to even read your newsletters. Search for people with more spare time. College students are often willing to volunteers especially if they believe in your cause. 

Make Volunteer Activities Social

Many people are looking for social opportunities. They like to have fun, meet people and even go out on the town. One way to achieve this is by volunteering. Making your volunteer activities social will also increase participation. Volunteers should not just work on newsletters and wait to be sent home once they are done. You will not keep volunteers very long as this can be a boring and mindless routine. There should be some form of activities that create a sort of variation. Provide refreshments for the group and give them a break to keep themselves refreshed. Incorporating plenty of social activities will keep your volunteers involved. 

Why Is It Easy To Generate Profit From A Cookie Dough Fundraiser?

Why Is It Easy To Generate Profit From A Cookie Dough Fundraiser?

Cookie dough fundraiser appeals to both children and adults because it is easy to sell and it generates profit quicker than other fundraising ideas. For schools holding a fundraising event, a cookie dough fundraiser is a way to go because it does not have to be made out of scratch. A tub of cookie dough can also be refrigerated for later use. 

A cookie dough fundraiser is not only ideal for schools but youth groups, sports teams and churches as well. It can also be used as an add-on to other fundraising activities and events. If there is a large gathering of adults and children such as pep rallies, musicals, plays, picnics and parties, cookie dough fundraiser will surely complement the occasion. 

Since almost everyone loves cookies, there is no doubt that this fundraiser is irresistible. They are considered as an all-time favorite of kids and their parents. For potential donors who understand the value of a fundraising event they are supporting, cookie dough fundraiser will not be difficult to sell. You can also choose from a range of different flavors to satisfy anyone's taste. 

When offering a cookie dough fundraiser to potential donors, it is important to let them understand its value. Once donors understand the value of the cause they are supporting, selling them will not be a challenge. 

The advantages of a cookie dough fundraiser

Buying cookie dough fundraiser gives you the opportunity to generate profits to support your cause. Customers have the option to thaw the dough and get only the portion they want. They can also refreeze the tub if they want more. The cookie dough can be frozen as many as five times without worrying about losing its quality. 

Billy G's Gourmet Cookie and Biscuit Dough

The Christmas Season is the perfect time to enjoy Billy G's Gourmet Cookie and Biscuit Dough. With its exceptional taste and quality, there is no reason you will not be able to generate a decent profit. Packed in 1 kg tubs, the cookie dough is bursting with different flavors all of which can please your taste buds. 

If you are busy, you can still hold a cookie dough fundraiser as it is easy to set up and all the fundraising materials are supplied. You will also have your online shop so customers can conveniently place an order for the products online. With this added convenience, you are more likely to increase your sales and profits as well. 

Rules For Succeeding As A Fundraiser

Rules For Succeeding As A Fundraiser

Being a leader of a fundraising organisation can be demanding as you have to make sure that your members are taught the golden rules for fundraising success. If volunteers or supporters are not 100% committed, it will be difficult for you to execute your plan. Fundraising success requires hardwork not only from members, but also from leaders. Here are 5 golden rules of fundraising success:

1. Build relationship with your donors: Donors should not be perceived as someone who makes a donation. They play an important role in making sure that fundraising goals will be accomplished at a given time. Once donors make a commitment to donate money, it is also your obligation to keep in touch with them so you will know how they are doing. They are not only the person who makes a donation as they also contribute to the success of the fundraising organisation. 

2. Educate donors about the cause they are supporting: Donors decide to leave if they do not know where their money is going. It is important to fundraising leaders to let donors knokw about the impact they make on your organisation. By showing the results, giving updates and sending stories provide donors an opportunity to know your organisations well. It only shows them that you are eager to give them results they are looking for. 

3. Allow donors to make a difference: Not everyone can give their loyalty to your organisation unless they know the role they play. Donors find it useless to support your organisation if they do not find personal fulfillment. It is important that you a creative way to keep donors interested. As you welcome them, you will also have to find other ways to make every moment as compelling as possible. 

4. Build trust: Donors feel they are deceived when they do not hear from you after you receive their donation. Dishonesty can lead to doubt and when donors find no reason to stay, it will not be difficult for them to decide to leave your organisation. Trust and transparency are two of the most important ingredients in building trust. 

5. Respect donors: Your organisation may say the right words or even tell donors about their importance, but this will not matter if you do not have not prepared any concrete steps to prove that you can walk the talk. Show donors that you truly care. Outline principles of your service and discuss them with members and donors. 

How To Prevent Donors From Leaving?

How To Prevent Donors From Leaving?

There is no guarantee that donors will remain loyal to our organisation because any misstep can cause them to leave. Even a successful event will not prevent them from leaving. We may tend to overlook simple things such as cultivating loyal donors. This is where the problem lies. Being complacent and not taking care of our donors can build more walls than bridges. Here are 5 strategies we can apply to keep donors engaged and interested throughout the year:

1. Stay in touch

According to a study conducted by Bloomerang, 9% of donors decide to leave because they could not remember giving in the first place. It is natural for donors to easily forget about our organisation unless we stay in touch. It is not enough that we set an auto responder that will send thank you messages to people who make a donation. We need to keep everything personal. This is where regular communication comes into play. We should make it a habit to ask how donors are doing. Staying in touch with them will also be a reminder of their good deed. 

2. Show donors they matter

When donors do not feel that their support makes a difference, being loyal to our organisation will not make any sense to them. We can tell donors they matter by telling them of the impact they made for making a donation. However, we must also take good timing into consideration. After a donation is made, do not wait a week to send a letter. Sending an email immediately matters especially when it comes to reminding donors that our organisation needs and values them. 

3. Be transparent to donors

Donors also want to know how we are going to use the money they share. Although they are not demanding for a detailed balance sheet, they want to hae an idea how the funds will impact our efforts. We can provide updates by publishing our project updates and stories on our blog. We can also send email newsletter containing the things we have accomplished from their donation. 

4. Never forget to stay thank you

It may be a very simple gesture, but it is the most forgotten expression that causes donors to leave. Saying thank you reminds us that we are human and that we are interconnected with others. It is our simple way of expressing our gratitude to donors who unfailingly share their money so we can make our goals happen. We should say thank you in a way that donors will notice. 

5. Keep donors happy

Providing excellent customer service is important in donor retention. We should promptly answer questions and extend a helping hand to donors who need assistance especially if they are new to our organisation. Donors will not hesitate to leave due to poor communication and service. 

Donors are vital to the success of our organisation. Without them, we will not be able to accomplish our goals or meet our primary objectives. Donor investment starts with making sure we nurture a positive relationship. 

Avoid These Mistakes When Creating A Fundraising Website

Avoid These Mistakes When Creating A Fundraising Website

Our website represents our fundraising organisation. It shares our mission, vision and core values with our audience. The first few seconds are essential to capturing our potential donors' interest. However, launching a website does not always yield positive results. Sure we have spent many sleepless nights ensuring we get our web design right, but there are other elements that we tend to miss out. We wonder why we do not have enough sales and inquiries. 

Another bad news that we need to face is the high bounce rate. Despite the fact that we have spent a lot of money trying to make the website look absolutely stunning, we are not getting the results we have worked hard to achieve. 

Surprisingly, the mistakes we commit are not too technical. We often miss out on the basics of web development. These are three possible website mistakes we commit:

1.Too much/Lack of information

As a fundraising organisation, isn't it imperative that we tell people what we really do? We may offer our products and services, but our audience do not have the slightest idea about our cause. There are also instances when we give too much information that our audience becomes lost. 

The way to convey the message to our audience is to keep everything simple and clear. We need to start describing our business by cutting out too much detail. We know it may take a while to find the exact words to describe our organisation, but the first 5 to 10 seconds are precious. Choosing the right words will give our audience an idea who we are and what we do. 

2. Not connecting with the audience

Why is it easy for our audience to choose our competitor? Our potential donors commit to us when they feel connected with our cause. Do we tell a touching story? Are the images compelling? 

Are we engaging our audience? It is difficult for our audience to stay when they do not feel connected with the goals we want to accomplish. If we want our potential donors to stay committed, we need to explore their pain points, tell their story and make them feel that we are supporting the same cause. 

3. Providing boring and unengaging content

Going into too many details can bore customers and it will not take a minute for them to decide if they should stay or choose a competitor over our website. Prospective donors will appreciate it if we get straight to the point. They do not want a detailed account of how the organisation was formed. 

A few sentences about the background of our organisation will suffice. Keep in mind that the prospects do not have time at their disposal. They want straightforward content that will help them decide whether to stay or leave. 

Hiring Committed Volunteers For Your Fundraising Organisation

Hiring Committed Volunteers For Your Fundraising Organisation

Having people to support your organisation is a huge advantage because it only goes to show that they have a heart for supporting a good cause. And while many are called, only a few will be chosen because not everyone can be 100% committed especially when the going gets tough. The hiring process is an important step to identifying willing candidates. Although there are many prospects that will offer to volunteer, once the program starts, only a few will show up. Here are 4 tips to consider when hiring volunteers. 

1. Create an online application form

It is difficult to answer questions related to volunteering when you have a lot of things to do. As a leader, you are not only tasked to take care of volunteers but to make sure that other responsibilities are not overlooked as well. An application form will help save both time and effort. Here you can get a list of potential volunteers that you can rely on during the fundraising campaign. When creating an online application form, make sure that you have a field that will allow your potential volunteers to provide a summary of their most recent volunteering experience. It is important to know whether or not they have done any volunteering jobs in the past because it will help you gauge their commitment and determine the skills they have. 

2. Shortlist candidates

Not everyone who filled out the application form can qualify for the volunteering job. There are who just got carried away because of peer pressure. This is the stage where you have to screen candidates. Shortlisting candidates will involve knowing the experience they have as a volunteer and their commitment. One mistake that organisations often commit is hiring everyone who fills out the application form without taking the time to find out if all of those who volunteered are really committed. Shortlist those who have the potential to help your organisation succeed. 

3. Conduct a personal interview

Do not wait for the event to start before scheduling a meeting with your volunteers. Starting a casual conversation will help you gain a deeper understanding of how passionate the volunteer is. Asking the right questions will also give you some hints if you have indeed chosen a deserving person. Aside from asking them about their past volunteering experience, you will also have to find out about the problem-solving skills. There are willing volunteers who easily give up once they are faced with problems. 

4. Train new volunteers

Although new-hires have prior experience, they may encounter tasks, which are unique to your organisation. Aside from hiring volunteers who are strong cultural fit, it is also important to consider people who have skills. Go for someone who is trainable and has innate qualities that can take your organisation to the peak of success regardless of the amount of voluntary work they provide. 

Common Mistakes Volunteer Programs Make And How To Avoid Them

Common Mistakes Volunteer Programs Make And How To Avoid Them

The effectiveness of volunteer programs depends on management. Fundraising may be a rewarding experience, but you will only develop a deeper relationship with volunteers if they are nurtured and cultivated. Here are three common mistakes made when managing volunteers and their solutions. 

1.Inconsistent communication

Communication is an important aspect of managing volunteers. Regular communication helps you identify the challenges in your organisation and how they can be resolved. Poor communication will fail to receive your instructions and will know nothing about volunteer opportunities. It will also be difficult to understand the expectations and responsibilities. 

If regular communication is one of the problems that your organisation is facing, you can utilise management software so you can automate and track communications. It is essential to appoint communications team to delegate communications-related tasks. You can also make communications more regular if you pay attention to the communication preferences of your volunteers. 

2. Not inspiring volunteers to succeed

While people who volunteer want to make a difference, they are not confident in their abilities because they do not feel appreciated. Even if most of these volunteers have the passion to create a fulfilling experience, it will be difficult for them to perform well if something is holding them back. 

There are many ways to empower volunteers such as focusing on your mission. When your volunteers know that your organisation is meaningful and impactful, they will perform community service and feel a sense of satisfaction. Aside from focusing on your mission, you will also need to develop onboarding strategy so they do not take the role unprepared. Also, you will need to set clear expectations for each task to ensure that your volunteers will succeed in their roles. 

3. Not identifying your volunteers' strengths

There is also one game-changing element that you need to keep in mind when managing volunteer program and one of which is to discover the strength of your volunteers. It is important to assign them roles which can help them thrive. Without knowing the volunteer strengths, you will never know the role aligned with their beliefs. 

In order to identify their strengths, searching for skills you need should be a priority. You will also need to create comprehensive volunteer profiles using volunteer database or CRM. This way, you will be able to know some volunteer information that will give you an idea how you can make the most out of your volunteers. When volunteers are aware of their strengths, they will be able to enjoy what they are doing and perform well. It will not be difficult for you to engage them as well. 

4 Habits of Highly Effective Fundraising Organisations

4 Habits of Highly Effective Fundraising Organisations

When it comes to succeeding in your fundraising campaign, commitment, hardwork and leadership play an important role. You may have talented and skillful members, but without leadership, it will be difficult for everyone to work towards the same goal. Highly effective leaders are not just sitting and waiting for results to happen. They are making an extra effort to make a difference. Here are the common habits shared by these organisations:

1. They practice leadership

Leading by example is one of the best ways to instill good values in staff or members. If leaders are only known for giving directions without putting words into actions, members will get easily stressed because they are the only ones who are making an effort to make the plan work. Without initiative from leaders, it is easy to pin the blame on staff when things go wrong. Practicing leadership makes members realise they are not alone in their quest for supporting a good cause. 

2. They model wisdom and patience

Not everyone can share the most insightful ideas during meetings, but this does not mean that the fundraising plan is not going anywhere. These people do not lack idea, they just lack confidence to make a contribution to the organisation. When leaders model wisdom, members will also be inspired to do the same. Even when your members have shortcomings, leaders must have patience to deal with mistakes because it is only through mistakes that members can become better. 

3. They welcome growth and learning

A true leader attentively listens and soaks up in a wealth of information. They also ask powerful questions to shed light on the issues that hamper their ability to move ahead. When leaders dedicate time to grow and learn, members can also gain more insights, which they can use to accomplish fundraising goals. A leader who is not afraid of learning can also inspire and guide members to become a great example to the community.

4. They are both optimistic and realistic

While setting goals inspire members to work harder, realistic expectations must also be set to ensure that these goals are aligned with the organisation's objectives. Mapping out a strategy and preparing for challenges will help you fulfil your organisations short-term and long-term needs. 

Volunteers Are An Extension Of Your Staff

Volunteers Are An Extension Of Your Staff

Volunteers may not always be in the limelight, but they are considered to be a vital part of your organisation. Aside from producing change, they are also doing the most challenging work. Organisations that have realised the benefits of recruiting a solid group of volunteers will make an effort to provide training so they become an asset. There are some simple ways to manage volunteers:

Create A Training Program

A training program is essential for organisations who rely heavily on volunteerism. This is even a need if you have a large group of volunteers. A training program requires a lot of time and energy because you need to coach volunteers and assign a specific task so you will know what they are good at. They may not get it right the first time around, but there will always be plenty of rooms for improvement. The most important thing is that they are learning from these mistakes. 

Manage Burnout 

There are times when stress cannot be avoided especially when there are tasks you need to fulfil. If you only have limited budget and volunteers, you will need to maximise your effort so you can accomplish your goals. However, working hard can also be tiring. 

When stress starts to kick in, leaders need to find ways to manage and prevent burnout. When it comes to scheduling teams for a meeting, setting realistic goals must be observed. This is because not everyone can commit to a full-time work as a volunteer. When they are not given appropriate breaks, it is easy for volunteers to become stressed. Check their availability to find out how you can work together. 

Screen Volunteers

Although it is good to have volunteers to help you lighten your load, it does not mean that you have to be obligated to accept them without knowing what they can do. It is important to accept volunteers who fit your culture and demonstrate the willingness to help. Some are eager to volunteer for no reason. Make sure you choose people who can handle a delicate and challenging situation. They should also be aware of the cause they want to support. Once you have accepted volunteers, bridge the gap by communicating with them regularly. It will also help if you touch base with them so you will know the progress of their work. If they need help with their task, get someone who can provide them help. 

5 Things You Need To Create A Successful Fundraising Event

5 Things You Need To Create A Successful Fundraising Event

In holding a fundraising event, it is important for the guests to have a memorable and enjoyable experience. Not everyone can organise an unforgettable event. This is why months of preparation is needed to ensure that there is enough support from donors, volunteers and staff. There are five things you need to make the fundraising event a huge success: 

1. Budget

Drafting a budget is the first step to organising a fundraising event. It gives you a clear perspective about the amount of cash needed for the entire duration of the event. It will also provide an estimate of the potential funds expected to be collected. It is also important to have a realistic attitude to avoid disappointment once the event is over. Along with drafting a budget, setting timelines will also be imperative. You may also want to consider some chances of cash sponsorship as it is considered to be an important contribution to a fundraising event. 

2. Plan

Now that you have analysed your budget, you need a plan to know how you are going to organise the event. A fundraising event is not something you just think of doing without carefully planning for it. You need to research or even curate ideas as these will serve as your guidelines. You will need to prepare your mood boards, contact lists and even deadlines to make sure that your goals are met within the agreed period. 

3. Venue

Location is also another factor to be taken into consideration when organising a fundraising event. You cannot just pick a location without doing a thorough research. The location must have a significant impact on the attendance and should create a welcoming atmosphere. It is also essential that the location is accessible to your audience. The venue must also be checked what else it can offer when it comes to special promotions and discounts. Even when selecting a venue, the budget must be reviewed. 

4. Sponsorship

You may not have enough cash to organising a fundraising event on your own. With that said you need some helpful contribution from your sponsors. Keep in mind that you will be spending money on printing, beverage sponsors and audio-visual. Choosing event partners must be done in a strategic manner. 

5. Resources

Part of organising a fundraising event is making sure that you are spending your money wisely. This is where assessing your available resources comes into play. Before you make any final decisions, research and budget so you will know how much you are going to spend. You may also outsource experts if you want to be cost-efficient and effective.

The Responsibilities Of Board Members In Meeting Fundraising Objectives

The Responsibilities Of Board Members In Meeting Fundraising Objectives

Many perceive fundraising as merely asking money from donors while board members sit back and wait for the result. Each and every member of the organisation has to exert effort to meet objectives and achieve goals. If you are a board member, here are fundraising responsibilities that you need to fulfil. 

Donate Regularly

The organisation needs regular financial support to function. As a board member, making regular donations is expected. This gives other members an idea that you are leading by example. If your organisation is selling chocolate bars, scratch cards and other fundraisers, you need to make yourself available to purchase these products. When other people see that board members provide financial support to their own organisation, it will not be difficult for them to do the same. 

Understand How The Fundraising Program Works

Many organisations consider generating contributions a daunting task. The culprit? Board members do not fully understand how the program and its strategies work. As a result, board members are not sure how and when to start. Fundraising programs must be explained so everyone in the organisation is aware of the goal of raising money. Breaking down a profile which includes the amount required for the program can provide a better idea of the direction the organisation is taking. 

Communicate With Donors About The Organisation

Communication is important in every organisation. Discussing the fundraising program and the challenges it entails will help members to understand how they should advocate for it. Even when it is not yet fundraising season, members will be ready to encourage a donation because challenges, updates and some interesting stories are properly discussed. 

Know Prospective Donors

Members will not always get a "yes" when asking for donation, but this does not mean that members should stop trying. Once they are trained to talk about the organisation, identifying prospective donors will not be a challenging task. Social gatherings and parties are some of the best avenues for meeting donors and discussing the possibilities. 

Thank Donors

Although thanking donors is the easiest task, it is often forgotten. This is why some donors are no longer inspired to make another donation. Thanking donors can come in many forms such as sending thank you notes, thanking them personally and many others. Board members should make it a point to encourage others to brainstorm for fun ways to thank donors. 

Fundraising events and activities do not have to be stressful. It is important that board members are taking an active role to ensure success. Being supportive to your organisation will definitely have a positive effect. 

3 Ways To Make Your Fundraising Event Memorable

3 Ways To Make Your Fundraising Event Memorable

It takes compassion and commitment to succeed in fundraising. If you don't have a heart to serve people and to influence others to reach a common goal, your fundraising event will remain a dream. They say that it takes an effective leader to  spearhead an event as challenging as fundraising. However, everyone can become a good leader by keeping a few habits in mind. Here are ways you can make your first fundraising event memorable to your members, supporters and donors:

1. Keep everyone in your organisation involved. 

It is not easy to organise a fundraising event when you do not delegate tasks to everyone in your organisation. Prior to organising an event, it is essential that you profile each member so you will know what they are capable of doing. Is someone good at interacting with other people? Do you have some creatives that can give life to a boring theme? Find out how each member of your organisation can contribute to your event. Scheduling a weekly meeting will put things in perspective. It will also be a great way for you to get to know your members more. Aside from staff or members, you should also keep donors and volunteers involved. They can make your job easier by contributing some insightful thoughts and ideas. 

2. Discuss challenges and their solutions.

Things will not always go as planned. There are instances when you will encounter challenges that will hinder you from succeeding. Whenever there are problems, make it a point to sort them out as quickly as possible. If one of your members have difficulties finishing a task, you should be the first person to find out about the root cause of the problem. People can get easily stressed when they think their efforts are going to waste. Before the situation takes a turn for the worse, talk to your team to know how you will be able to solve the problem together. Look for signs of fatigue as this can also affect your staff's performance. 

3. Plan an event that your target audience can relate to.

A fundraising event should tell a story that your audience can connect with. When your event creates an emotional connection, it will not take much of an effort to win your audience's hearts. Make your research so you will know what your audience wants. Even your staff should participate in profiling your target audience. Everyone in your community must also be informed so they will have an idea how they can volunteer and support the event. 

Why Schools Need Strong Fundraising Plan?

Why Schools Need Strong Fundraising Plan?

Schools raise funds for a number of reasons-new programs, maintain academic excellence, complete capital projects, scholarships and the list goes on. Some schools manage to survive while others are struggling. The main reason for the success of other schools is that they have a well-crafted plan. If your school simply organises a fundraising event without creating a plan, here are three reasons you should start writing a strong fundraising plan:

1. Fundraising plans let you see the big picture

School fundraising is not an easy task because it requires every member of the organisation to participate. From the smallest to the largest details, everyone needs to be involved. This is when things get tough because not everyone can commit to supporting the event due to other obligations. So how do you handle your overall fundraising strategy? Fundraising plans are going to be instrumental to this process. A written fundraising plan will help you see the whole picture. It allows you to outline your donor funnel and create ideas on how you can cultivate them. A fundraising plan should have a strategic framework which provides the tactics you use on a daily basis. The plan will help your school in terms of ensuring that the strategies are cohesive and sound. 

2. Fundraising plans ensure that the entire team is working together

Does your organisation come into a situation where your priorities are not aligned with the rest of your members? It is easy to get frustrated and confused when you and your team members are not on the same page. With a written fundraising plan, you will be able to make sure that all of you are working towards the same goals. When everyone is working together, it is not difficult for the organisation to help and support each other. 

3. Fundraising plans provide accountability

Fundraising plans provide members deadlines and responsibilities. Deadlines ensure that goals are completed and responsibilities ensure that the people assigned to perform each task accomplish each step. If you do not have any detailed deadlines and responsibilities, fundraising plans will not be executed properly. Aside from deadlines and responsibilities, the plan will also provide accountability, which is necessary for your development program. Once steps are properly outlined, you will be able to get board members, administration, consultants, alumni groups, parents and development staff involved in the planning process. 

All schools, no matter the size should focus on creating a fundraising plan not only to raise money, but also to thrive in the competitive environment of fundraising. 

What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Organising a fundraising event is one way to promote a fundraiser. Although they can be a great avenue for generating funds and attracting supporters and donors, it takes a careful planning to succeed. An event plan helps you to identify the areas you need to improve. It also gives you some insights on how well your organisation is performing. There are 5 major components you need to incorporate into your event plan:

1. Objective

Before you do anything else, start with deciding what the objective of your event is. Do you have goals to accomplish? Do you only intend to raise money or gain publicity? It is possible for some organisations to have more than one goal. Knowing the details for your event will help you to set up additional goals for your organisation. 

2. Goal

Once you have determined your objective, the next to consider is creating a goal. Your goal should be carefully planned. A goal can be long term or only focused on one event. Make sure your members are involved with the planning. Schedule a meeting with the rest of your team members so you can discuss your fundraising goal. The goals to set must also be realistic to prevent frustrating your team. 

3. Leadership

What is a goal without trusted leaders to execute plans? Leaders will be responsible for encouraging other team members to participate and contribute to the event. Aside from running the event, leaders will also ensure that fundraising goals are reached. 

4. Target Audience

Your organisation should also determine its target audience. If it is a general fundraiser that everyone can participate in, make sure professionals, parents and business people are invited. If your event is focused on a specific group of people. It is important to decide who you will invite to your fundraising event. 

5. Marketing

People will never know that you have an upcoming event unless you market it to your target audience. A marketing plan will be instrumental to promoting a fundraising event. Make sure it has all the elements needed for everyone to informed. Marketing your fundraising event can be done in many ways: direct mail, word of mouth, mailed invitations and the most popular, social media. 

6. Gratitude

The success of a fundraising event is not just because of leaders but also because of the volunteers, contributors, staff and other participants in the community. Do not forget to thank them by sending thank-you notes to everyone involved in the event. Everyone who feels appreciated will not hesitate to extend their help on your next event.

The Benefits Of School Fundraising To Students And Parents

The Benefits Of School Fundraising To Students And Parents

Our parents are the ones teaching us to share and be kind to others. As we step out of our loving and caring abode, our teachers take over in instilling good values. Schools design reward systems to recognise great deeds from students. These rewards become motivations to display exemplary behavior. 

However, it isn't everyday that students are taught about the importance of helping others. Sure, there are instances when students are asked to help someone struggling at tough subjects, but the sense of fulfilment ends when goals are finally accomplished. The value of sharing requires long-term effort. If there is a community that fosters generosity, students will adopt these values as they grow. 

For schools that have not yet introduced fundraising to students, here is how the students can benefit from it:

Exploring The Students' Creative Side

Brainstorming is an important stage of fundraising. The campaigns and events will not exist without the students' creative ideas. Every month or every quarter, schools arrange meetings with students and parents. The purpose of the meeting is to know how fundraising can be enjoyable and interesting to parents and children alike. Being imaginative is essential to the success of fundraising. Not only does it encourage creativity, but it also makes use of students' imagination. 

Instilling The Importance Of Sharing 

Giving students an opportunity to share with others is indeed rewarding. Schools often start at an early age so later on, giving or sharing will become a natural thing for children. Sharing is habit-forming especially when children see that people are happy to receive gifts or donation from them. 

Knowing The Essence Of Teamwork

Students join clubs or maintain excellent grades for good reasons. One of which is to accomplish a certain goal. Working with others is an entirely different thing. When you are trying to maintain your good grades, you will only have to think about yourself. If you fail, you will be the only person held accountable for the failure. However, when you work with others, it will be team effort. There will be no finger pointing as everyone contributes to the success or failure of an organisation. This is when kids are taught to become a team player. To think about compromising and acting appropriately to address challenges and achieve group goals. 

The Benefits To Parents

When parents are participating in school fundraising, they too will play a more active role in their children's lives. Aside from the great opportunity to spend some quality time with their children, they will also be more involved in school activities. Even parents will acquire a sense of satisfaction when they have contributed to the success of the school fundraising event. 

Problems Faced When Fundraising

Problems Faced When Fundraising

Some organisations are struggling to accomplish their fundraising goals while others achieve them effortlessly. Successful organisations are not immune to problems. They too have encountered a lot of challenges before savoring the fruits of their hard work. They still have occasional setbacks, but they have strategies in place to face these problems. Identifying problems and knowing how to deal with them will increase your chances of succeeding in fundraising. 

1. Everything gets boring

Routines make your members lose their motivation to continue. Repetitive tasks hinder you from using your creativity and imagination. While it is unavoidable to repeat tasks, variations will prevent boredom. There should be proper intervals so you can avoid using these techniques excessively. 

If you want to foster creativity and stop being repetitive, explore on subjects such as business models, fundraising strategies, art and design and even relationship building so you will know how to improve your fundraising approaches. You can also identify various aspects of your organisation that will help you understand your strengths and weaknesses. 

2. Not delegating the tasks to the right person

Doing all the work can be stressful and may even be the cause for you to lose your motivation. Getting everyone involved will prevent any inclination to take more than you can handle. Even if you are the leader of your organisation, you need to loosen up by distributing the tasks to your teams. You work smarter not harder when you get everyone in the organisation involved. 

3. Uninspired Volunteers

Your volunteers are one of your greatest assets. When they lose focus on your common goal and they are no longer motivated to make an effort to make the campaign or event successful, there is a problem you need to resolve. Volunteers may be exhausted that they no longer look forward to carrying out the task you assign to them. You will need to analyse if you are setting realistic goals. If they need help, get additional people so the campaign will be able to move smoothly. Check their schedule and identify the tasks they resonate with. They are going to deliver a great performance this way. 

4. Outdated Website

Your website represents your organisation. It should provide essential information to your audience about your mission, vision and objective. Your website informs your members, volunteers, donors or supporters about any activities or events that they can participate in. When people do not feel connected with your organisation, it might be because your website does not talk much about your cause. Use your website to send your message to supporters. Make it a point to add relevant and engaging content. Make your website user friendly and professional looking. Having rich media content will capture your audience's interest. 

How To Be A Great First Time Fundraising Coordinator

How To Be A Great First Time Fundraising Coordinator

Volunteering for a fundraising organisation is a great experience as you get to support a cause and meet friends who share the same goals and interests as you do. If you have not volunteered before, the thought of shouldering some major responsibilities can be intimidating. 

The first step to preparing yourself in becoming one of the fundraising coordinators is by requesting a short meeting with the previous coordinator. Handing over the reign may not be an easy task as you need to be familiar with the ins and outs of fundraising. The information may be too much for you but keeping a few important things in mind will ensure you are on the right track. 

Delegate the task to other volunteers

It can be overwhelming to carry out the task by yourself. You still need a team of dedicated volunteers to help you get things done. Aside from raising funds, there are other goals you need to accomplish. These are small goals that when left unaccomplished can accumulate into bigger problems. Talk to other volunteers so you can get some help. 

Do a thorough research

Choosing a fundraising project is challenging as you need to make sure that it is aligned with your organisation's mission. Sometimes, members choose a popular fundraiser. Just because everyone chooses it does not mean that it will also work for your organisation. Doing some research will give you some insights on the fundraising project that is suitable to your objective, mission and vision. 

Use your creativity 

Being creative opens doors to better ideas. If you intend to sell cookies, think about giving it a twist. If there are many fundraising organisations in your town running the same fundraiser, there is no need to change yours. Bank on your creativity as this can capture your supporters' attention. Add fun in fundraising so the event will be a memorable experience for everyone. 

Reward volunteers

Aside from giving verbal recognition, small rewards and prizes are also essential to keeping your volunteers motivated. The milestone you accomplish on a daily basis plays a big role in achieving greater goals. However, the road to crossing the finish line is not easy. This is why you need to reward your volunteers to encourage regular participation. 

Make yourself available

Volunteers may have questions regarding your fundraising project. While you may not be physically present, being available most of the time makes a difference. Make sure your contact information is available to your members or volunteers.