Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Whenever an event goes as planned, organisers are inspired to do more. However, success is determined by many factors: the number of attendees, the money raised and the donors acquired. For new fundraising organisations, the entire process is not easy. You need people to execute your plan. You also required creating a strategic plan so you will know what you should do if faced with a problem.

In determining the success of the event, it should start with how staff and volunteers are helping you organise the event. Are they responsive? Do they make an effort to provide their creative input? The success of the event is not determined after the event but before and during the fundraising event. There is only a little chance of succeeding in fundraising if volunteers are not cooperating. Failing to acquire donors will also reduce the chance of succeeding in fundraising.

What to do to ensure success?

Provide training to new volunteers: Leaders cannot expect volunteers to know their role in an instant. They need to learn the ropes before you send them out on a mission. They should understand the role they play. They should be aware of your mission, vision and objective. Hiring volunteers for the sake of adding people to the group without profiling them will only result in prioritising quantity over quality.

Communicate regularly: Communicating with your volunteers or staff will also help you deal with problems that may serve as a deterrent to the success of your fundraising event. Identify the obstacles that are stopping you from achieving your goals. Discuss with the team how you can overcome these problems. If time is one of the issues your volunteers are facing, ask them about the most convenient time they can volunteer.

Use social media: Never underestimate the power of social media as it can provide a great way to reach out to people who may be interested in supporting your organisation, but may not have the time to express their interest personally. Keep your page up to date so followers will know what is going on. Provide other options to donate so others will no longer have to make a trip to the bank to make a donation.

A successful fundraising event is a determining factor in your efficiency as a leader. It shows how you are leading the team. There is no such thing as perfect fundraising. Even seasoned fundraisers also encounter problems. This is why as a leader, you need to keep a strong and solid team that is ready to face obstacles and bounce back. 

Signs You Need A Fundraising Consultant

Signs You Need A Fundraising Consultant

A consultant has mastered the fine art of fundraising. They are well-versed as they know the ins and outs of fundraising. They have an idea what works best and they are also familiar with the practices to follow to increase the chances of success. They also have all the contacts with providers. For organisations that are new to fundraising, hiring a consultant might be deemed necessary especially when it comes to public relations. Since consultants have contacts with the local media and fundraising providers, they know exactly how to get the word out to the public. 

A consultant provides a sense of professionalism, which is essential to your organisation especially in creating a positive public opinion of your organisation's mission. They are known for bringing new concepts and ideas. If you decide to hire a fundraising consultant, their scope will depend on your budget and needs. 

Since consultants give their professional advice for a living, expect them to charge a professional fee and this is something that your organisation should be prepared for. It is also interesting to note that a consultant can be expensive. You may need to pay them upfront once the fundraising begins. 

When do you need a fundraising consultant?

For organisations that do not have a lot of experience in fundraising, a consultant is often beneficial. They can provide you useful tips that are not biased since they are from a third-party perspective. The consultant will also help you create an overall strategy including planning for your next fundraising event, making connections and facilitating introductions. 

Although a consultant has substantial knowledge with fundraising, they are not doing the actual fundraising. Which is why you should not expect them to bring in money directly. However, their strategic help will increase the likelihood of succeeding in fundraising. 

A consultant is also essential if you wish to venture into a new aspect of fundraising such as online fundraising. Larger organisations also use a consultant in searching for qualified executive staff members. While hiring a consultant can be an exciting idea, it is important to decide first on some specific results you want delivered. Hiring a consultant just because you want to improve your fundraising does not take you in the right direction because your goal is too vague. 

Your committee should work together so you can come up with action points. A consultant is helpful in creating more innovative campaigns, improving your messaging and more. 

Rules For Succeeding As A Fundraiser

Rules For Succeeding As A Fundraiser

Being a leader of a fundraising organisation can be demanding as you have to make sure that your members are taught the golden rules for fundraising success. If volunteers or supporters are not 100% committed, it will be difficult for you to execute your plan. Fundraising success requires hardwork not only from members, but also from leaders. Here are 5 golden rules of fundraising success:

1. Build relationship with your donors: Donors should not be perceived as someone who makes a donation. They play an important role in making sure that fundraising goals will be accomplished at a given time. Once donors make a commitment to donate money, it is also your obligation to keep in touch with them so you will know how they are doing. They are not only the person who makes a donation as they also contribute to the success of the fundraising organisation. 

2. Educate donors about the cause they are supporting: Donors decide to leave if they do not know where their money is going. It is important to fundraising leaders to let donors knokw about the impact they make on your organisation. By showing the results, giving updates and sending stories provide donors an opportunity to know your organisations well. It only shows them that you are eager to give them results they are looking for. 

3. Allow donors to make a difference: Not everyone can give their loyalty to your organisation unless they know the role they play. Donors find it useless to support your organisation if they do not find personal fulfillment. It is important that you a creative way to keep donors interested. As you welcome them, you will also have to find other ways to make every moment as compelling as possible. 

4. Build trust: Donors feel they are deceived when they do not hear from you after you receive their donation. Dishonesty can lead to doubt and when donors find no reason to stay, it will not be difficult for them to decide to leave your organisation. Trust and transparency are two of the most important ingredients in building trust. 

5. Respect donors: Your organisation may say the right words or even tell donors about their importance, but this will not matter if you do not have not prepared any concrete steps to prove that you can walk the talk. Show donors that you truly care. Outline principles of your service and discuss them with members and donors. 

Avoid These Mistakes When Creating A Fundraising Website

Avoid These Mistakes When Creating A Fundraising Website

Our website represents our fundraising organisation. It shares our mission, vision and core values with our audience. The first few seconds are essential to capturing our potential donors' interest. However, launching a website does not always yield positive results. Sure we have spent many sleepless nights ensuring we get our web design right, but there are other elements that we tend to miss out. We wonder why we do not have enough sales and inquiries. 

Another bad news that we need to face is the high bounce rate. Despite the fact that we have spent a lot of money trying to make the website look absolutely stunning, we are not getting the results we have worked hard to achieve. 

Surprisingly, the mistakes we commit are not too technical. We often miss out on the basics of web development. These are three possible website mistakes we commit:

1.Too much/Lack of information

As a fundraising organisation, isn't it imperative that we tell people what we really do? We may offer our products and services, but our audience do not have the slightest idea about our cause. There are also instances when we give too much information that our audience becomes lost. 

The way to convey the message to our audience is to keep everything simple and clear. We need to start describing our business by cutting out too much detail. We know it may take a while to find the exact words to describe our organisation, but the first 5 to 10 seconds are precious. Choosing the right words will give our audience an idea who we are and what we do. 

2. Not connecting with the audience

Why is it easy for our audience to choose our competitor? Our potential donors commit to us when they feel connected with our cause. Do we tell a touching story? Are the images compelling? 

Are we engaging our audience? It is difficult for our audience to stay when they do not feel connected with the goals we want to accomplish. If we want our potential donors to stay committed, we need to explore their pain points, tell their story and make them feel that we are supporting the same cause. 

3. Providing boring and unengaging content

Going into too many details can bore customers and it will not take a minute for them to decide if they should stay or choose a competitor over our website. Prospective donors will appreciate it if we get straight to the point. They do not want a detailed account of how the organisation was formed. 

A few sentences about the background of our organisation will suffice. Keep in mind that the prospects do not have time at their disposal. They want straightforward content that will help them decide whether to stay or leave. 

Hiring Committed Volunteers For Your Fundraising Organisation

Hiring Committed Volunteers For Your Fundraising Organisation

Having people to support your organisation is a huge advantage because it only goes to show that they have a heart for supporting a good cause. And while many are called, only a few will be chosen because not everyone can be 100% committed especially when the going gets tough. The hiring process is an important step to identifying willing candidates. Although there are many prospects that will offer to volunteer, once the program starts, only a few will show up. Here are 4 tips to consider when hiring volunteers. 

1. Create an online application form

It is difficult to answer questions related to volunteering when you have a lot of things to do. As a leader, you are not only tasked to take care of volunteers but to make sure that other responsibilities are not overlooked as well. An application form will help save both time and effort. Here you can get a list of potential volunteers that you can rely on during the fundraising campaign. When creating an online application form, make sure that you have a field that will allow your potential volunteers to provide a summary of their most recent volunteering experience. It is important to know whether or not they have done any volunteering jobs in the past because it will help you gauge their commitment and determine the skills they have. 

2. Shortlist candidates

Not everyone who filled out the application form can qualify for the volunteering job. There are who just got carried away because of peer pressure. This is the stage where you have to screen candidates. Shortlisting candidates will involve knowing the experience they have as a volunteer and their commitment. One mistake that organisations often commit is hiring everyone who fills out the application form without taking the time to find out if all of those who volunteered are really committed. Shortlist those who have the potential to help your organisation succeed. 

3. Conduct a personal interview

Do not wait for the event to start before scheduling a meeting with your volunteers. Starting a casual conversation will help you gain a deeper understanding of how passionate the volunteer is. Asking the right questions will also give you some hints if you have indeed chosen a deserving person. Aside from asking them about their past volunteering experience, you will also have to find out about the problem-solving skills. There are willing volunteers who easily give up once they are faced with problems. 

4. Train new volunteers

Although new-hires have prior experience, they may encounter tasks, which are unique to your organisation. Aside from hiring volunteers who are strong cultural fit, it is also important to consider people who have skills. Go for someone who is trainable and has innate qualities that can take your organisation to the peak of success regardless of the amount of voluntary work they provide. 

4 Types Of Fundraising Every Organisation Can Consider

4 Types Of Fundraising Every Organisation Can Consider

When it comes to choosing a fundraiser, organisations cannot easily make up their minds because of the options to choose from. Even for beginners, the chances for success is still high. You just need to choose the type of fundraiser that will cater to the audience you are trying to target. 

1. Host a fundraising event

There are many ways you can get potential donors together in one venue and one of which is by hosting an event such as a golf tournament, 5k and gala. Aside from creating a memorable experience, you will also bring awareness. Events must be carefully planned with a purpose. 

2. Online donation

Organising an event does not have to happen in a specific venue because asking donations can also be done online. However, this type of fundraising is not as simple as creating a website and expecting people to click the 'donate' button and voila! instant donation. You will need to tell a story and toss a number to get the transaction processed. You can set up an online registration and also add an option to donate on the website. The donation page should give donors the option to make a donation upgrade.

3. Crowdfunding

Speaking of online donation, leaders can also encourage supporters to create a page that they can share with their friends and family. Crowdfundraisers can either stand alone on their own or they can also be paired with a fundraising event. Supporters will be the ones to spearhead the event making sure that all networks are used to maximise the effectiveness of this type of fundraiser. 

4. Auction

A silent auction can also complement an existing event. Donations can be obtained from purchasing tickets. You will also have the option to have any number of items available for auction. This technique will boost the donations and attract potential donors. 

You can also mix any of these types of fundraising to boost your efforts. If you have many supporters, it is possible to incorporate at least 2 or three fundraisers. It is also important to note that organising an event must also be coupled with commitment and hard work. 

Common Mistakes Volunteer Programs Make And How To Avoid Them

Common Mistakes Volunteer Programs Make And How To Avoid Them

The effectiveness of volunteer programs depends on management. Fundraising may be a rewarding experience, but you will only develop a deeper relationship with volunteers if they are nurtured and cultivated. Here are three common mistakes made when managing volunteers and their solutions. 

1.Inconsistent communication

Communication is an important aspect of managing volunteers. Regular communication helps you identify the challenges in your organisation and how they can be resolved. Poor communication will fail to receive your instructions and will know nothing about volunteer opportunities. It will also be difficult to understand the expectations and responsibilities. 

If regular communication is one of the problems that your organisation is facing, you can utilise management software so you can automate and track communications. It is essential to appoint communications team to delegate communications-related tasks. You can also make communications more regular if you pay attention to the communication preferences of your volunteers. 

2. Not inspiring volunteers to succeed

While people who volunteer want to make a difference, they are not confident in their abilities because they do not feel appreciated. Even if most of these volunteers have the passion to create a fulfilling experience, it will be difficult for them to perform well if something is holding them back. 

There are many ways to empower volunteers such as focusing on your mission. When your volunteers know that your organisation is meaningful and impactful, they will perform community service and feel a sense of satisfaction. Aside from focusing on your mission, you will also need to develop onboarding strategy so they do not take the role unprepared. Also, you will need to set clear expectations for each task to ensure that your volunteers will succeed in their roles. 

3. Not identifying your volunteers' strengths

There is also one game-changing element that you need to keep in mind when managing volunteer program and one of which is to discover the strength of your volunteers. It is important to assign them roles which can help them thrive. Without knowing the volunteer strengths, you will never know the role aligned with their beliefs. 

In order to identify their strengths, searching for skills you need should be a priority. You will also need to create comprehensive volunteer profiles using volunteer database or CRM. This way, you will be able to know some volunteer information that will give you an idea how you can make the most out of your volunteers. When volunteers are aware of their strengths, they will be able to enjoy what they are doing and perform well. It will not be difficult for you to engage them as well. 

4 Habits of Highly Effective Fundraising Organisations

4 Habits of Highly Effective Fundraising Organisations

When it comes to succeeding in your fundraising campaign, commitment, hardwork and leadership play an important role. You may have talented and skillful members, but without leadership, it will be difficult for everyone to work towards the same goal. Highly effective leaders are not just sitting and waiting for results to happen. They are making an extra effort to make a difference. Here are the common habits shared by these organisations:

1. They practice leadership

Leading by example is one of the best ways to instill good values in staff or members. If leaders are only known for giving directions without putting words into actions, members will get easily stressed because they are the only ones who are making an effort to make the plan work. Without initiative from leaders, it is easy to pin the blame on staff when things go wrong. Practicing leadership makes members realise they are not alone in their quest for supporting a good cause. 

2. They model wisdom and patience

Not everyone can share the most insightful ideas during meetings, but this does not mean that the fundraising plan is not going anywhere. These people do not lack idea, they just lack confidence to make a contribution to the organisation. When leaders model wisdom, members will also be inspired to do the same. Even when your members have shortcomings, leaders must have patience to deal with mistakes because it is only through mistakes that members can become better. 

3. They welcome growth and learning

A true leader attentively listens and soaks up in a wealth of information. They also ask powerful questions to shed light on the issues that hamper their ability to move ahead. When leaders dedicate time to grow and learn, members can also gain more insights, which they can use to accomplish fundraising goals. A leader who is not afraid of learning can also inspire and guide members to become a great example to the community.

4. They are both optimistic and realistic

While setting goals inspire members to work harder, realistic expectations must also be set to ensure that these goals are aligned with the organisation's objectives. Mapping out a strategy and preparing for challenges will help you fulfil your organisations short-term and long-term needs. 

Volunteers Are An Extension Of Your Staff

Volunteers Are An Extension Of Your Staff

Volunteers may not always be in the limelight, but they are considered to be a vital part of your organisation. Aside from producing change, they are also doing the most challenging work. Organisations that have realised the benefits of recruiting a solid group of volunteers will make an effort to provide training so they become an asset. There are some simple ways to manage volunteers:

Create A Training Program

A training program is essential for organisations who rely heavily on volunteerism. This is even a need if you have a large group of volunteers. A training program requires a lot of time and energy because you need to coach volunteers and assign a specific task so you will know what they are good at. They may not get it right the first time around, but there will always be plenty of rooms for improvement. The most important thing is that they are learning from these mistakes. 

Manage Burnout 

There are times when stress cannot be avoided especially when there are tasks you need to fulfil. If you only have limited budget and volunteers, you will need to maximise your effort so you can accomplish your goals. However, working hard can also be tiring. 

When stress starts to kick in, leaders need to find ways to manage and prevent burnout. When it comes to scheduling teams for a meeting, setting realistic goals must be observed. This is because not everyone can commit to a full-time work as a volunteer. When they are not given appropriate breaks, it is easy for volunteers to become stressed. Check their availability to find out how you can work together. 

Screen Volunteers

Although it is good to have volunteers to help you lighten your load, it does not mean that you have to be obligated to accept them without knowing what they can do. It is important to accept volunteers who fit your culture and demonstrate the willingness to help. Some are eager to volunteer for no reason. Make sure you choose people who can handle a delicate and challenging situation. They should also be aware of the cause they want to support. Once you have accepted volunteers, bridge the gap by communicating with them regularly. It will also help if you touch base with them so you will know the progress of their work. If they need help with their task, get someone who can provide them help. 

The Responsibilities Of Board Members In Meeting Fundraising Objectives

The Responsibilities Of Board Members In Meeting Fundraising Objectives

Many perceive fundraising as merely asking money from donors while board members sit back and wait for the result. Each and every member of the organisation has to exert effort to meet objectives and achieve goals. If you are a board member, here are fundraising responsibilities that you need to fulfil. 

Donate Regularly

The organisation needs regular financial support to function. As a board member, making regular donations is expected. This gives other members an idea that you are leading by example. If your organisation is selling chocolate bars, scratch cards and other fundraisers, you need to make yourself available to purchase these products. When other people see that board members provide financial support to their own organisation, it will not be difficult for them to do the same. 

Understand How The Fundraising Program Works

Many organisations consider generating contributions a daunting task. The culprit? Board members do not fully understand how the program and its strategies work. As a result, board members are not sure how and when to start. Fundraising programs must be explained so everyone in the organisation is aware of the goal of raising money. Breaking down a profile which includes the amount required for the program can provide a better idea of the direction the organisation is taking. 

Communicate With Donors About The Organisation

Communication is important in every organisation. Discussing the fundraising program and the challenges it entails will help members to understand how they should advocate for it. Even when it is not yet fundraising season, members will be ready to encourage a donation because challenges, updates and some interesting stories are properly discussed. 

Know Prospective Donors

Members will not always get a "yes" when asking for donation, but this does not mean that members should stop trying. Once they are trained to talk about the organisation, identifying prospective donors will not be a challenging task. Social gatherings and parties are some of the best avenues for meeting donors and discussing the possibilities. 

Thank Donors

Although thanking donors is the easiest task, it is often forgotten. This is why some donors are no longer inspired to make another donation. Thanking donors can come in many forms such as sending thank you notes, thanking them personally and many others. Board members should make it a point to encourage others to brainstorm for fun ways to thank donors. 

Fundraising events and activities do not have to be stressful. It is important that board members are taking an active role to ensure success. Being supportive to your organisation will definitely have a positive effect. 

3 Ways To Make Your Fundraising Event Memorable

3 Ways To Make Your Fundraising Event Memorable

It takes compassion and commitment to succeed in fundraising. If you don't have a heart to serve people and to influence others to reach a common goal, your fundraising event will remain a dream. They say that it takes an effective leader to  spearhead an event as challenging as fundraising. However, everyone can become a good leader by keeping a few habits in mind. Here are ways you can make your first fundraising event memorable to your members, supporters and donors:

1. Keep everyone in your organisation involved. 

It is not easy to organise a fundraising event when you do not delegate tasks to everyone in your organisation. Prior to organising an event, it is essential that you profile each member so you will know what they are capable of doing. Is someone good at interacting with other people? Do you have some creatives that can give life to a boring theme? Find out how each member of your organisation can contribute to your event. Scheduling a weekly meeting will put things in perspective. It will also be a great way for you to get to know your members more. Aside from staff or members, you should also keep donors and volunteers involved. They can make your job easier by contributing some insightful thoughts and ideas. 

2. Discuss challenges and their solutions.

Things will not always go as planned. There are instances when you will encounter challenges that will hinder you from succeeding. Whenever there are problems, make it a point to sort them out as quickly as possible. If one of your members have difficulties finishing a task, you should be the first person to find out about the root cause of the problem. People can get easily stressed when they think their efforts are going to waste. Before the situation takes a turn for the worse, talk to your team to know how you will be able to solve the problem together. Look for signs of fatigue as this can also affect your staff's performance. 

3. Plan an event that your target audience can relate to.

A fundraising event should tell a story that your audience can connect with. When your event creates an emotional connection, it will not take much of an effort to win your audience's hearts. Make your research so you will know what your audience wants. Even your staff should participate in profiling your target audience. Everyone in your community must also be informed so they will have an idea how they can volunteer and support the event. 

What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Organising a fundraising event is one way to promote a fundraiser. Although they can be a great avenue for generating funds and attracting supporters and donors, it takes a careful planning to succeed. An event plan helps you to identify the areas you need to improve. It also gives you some insights on how well your organisation is performing. There are 5 major components you need to incorporate into your event plan:

1. Objective

Before you do anything else, start with deciding what the objective of your event is. Do you have goals to accomplish? Do you only intend to raise money or gain publicity? It is possible for some organisations to have more than one goal. Knowing the details for your event will help you to set up additional goals for your organisation. 

2. Goal

Once you have determined your objective, the next to consider is creating a goal. Your goal should be carefully planned. A goal can be long term or only focused on one event. Make sure your members are involved with the planning. Schedule a meeting with the rest of your team members so you can discuss your fundraising goal. The goals to set must also be realistic to prevent frustrating your team. 

3. Leadership

What is a goal without trusted leaders to execute plans? Leaders will be responsible for encouraging other team members to participate and contribute to the event. Aside from running the event, leaders will also ensure that fundraising goals are reached. 

4. Target Audience

Your organisation should also determine its target audience. If it is a general fundraiser that everyone can participate in, make sure professionals, parents and business people are invited. If your event is focused on a specific group of people. It is important to decide who you will invite to your fundraising event. 

5. Marketing

People will never know that you have an upcoming event unless you market it to your target audience. A marketing plan will be instrumental to promoting a fundraising event. Make sure it has all the elements needed for everyone to informed. Marketing your fundraising event can be done in many ways: direct mail, word of mouth, mailed invitations and the most popular, social media. 

6. Gratitude

The success of a fundraising event is not just because of leaders but also because of the volunteers, contributors, staff and other participants in the community. Do not forget to thank them by sending thank-you notes to everyone involved in the event. Everyone who feels appreciated will not hesitate to extend their help on your next event.

Simple Ways To Promote A Fundraising Event On Facebook

Simple Ways To Promote A Fundraising Event On Facebook

In today's digital age, Facebook is one of the most used platforms to engage existing and potential customers. However, utilising Facebook to nurture your fanbase is not easy if you do not know which features you are going to use. In order to keep your followers updated, it is essential to post updates, reply to comments and monitor Facebook activity on a regular basis. If you have an upcoming fundraising event, promoting it on Facebook is also a great idea. Here's how you can promote your event:

1. Track how your Facebook Page is doing

Paying attention to details will help you determine how your page is doing in terms of customer engagement. Check comments and updates as this will enable you track your page activity. There are two ways for you to respond faster. Add your Facebook Page to your favorites and enable email notification so you can get updates in real time.  

2. Enable Private Messaging

Things will not always be smooth sailing as you will encounter all sorts of problems along the way. Your donation page may not work properly or fundraisers may have urgent questions that you need to answer right away. Your availability is important in this stage. When you turn on private messages, it will be easy for you to respond to inquiries and resolve problems. Once the campaign is over, all you have to do is to remove the feature. 

3. Allow people to post to your Facebook page

It is not only your followers who can see your page. If they post an update to your page, their friends will also be exposed to your campaign. This is why letting people post to your page should be the best practice to follow to give you an opportunity to gain wider public reach. 

4. Boost posts

Your engagement rate should also be something you should pay close attention to when promoting your fundraising event. Boost posts with the highest engagement rate. 

5. Update your Facebook Cover Image

If you have an upcoming event, don't forget to update your cover image as well. Doing so will highlight your fundraising event. It is also essential that you include relevant links or hashtags in the cover description.

Facebook is a wonderful tool to connect with supporters, donors and volunteers. When it is properly utilised, you will be able to reach your goals not only in terms of engagement but also when it comes to increasing your donors and supporters.

The Benefits Of School Fundraising To Students And Parents

The Benefits Of School Fundraising To Students And Parents

Our parents are the ones teaching us to share and be kind to others. As we step out of our loving and caring abode, our teachers take over in instilling good values. Schools design reward systems to recognise great deeds from students. These rewards become motivations to display exemplary behavior. 

However, it isn't everyday that students are taught about the importance of helping others. Sure, there are instances when students are asked to help someone struggling at tough subjects, but the sense of fulfilment ends when goals are finally accomplished. The value of sharing requires long-term effort. If there is a community that fosters generosity, students will adopt these values as they grow. 

For schools that have not yet introduced fundraising to students, here is how the students can benefit from it:

Exploring The Students' Creative Side

Brainstorming is an important stage of fundraising. The campaigns and events will not exist without the students' creative ideas. Every month or every quarter, schools arrange meetings with students and parents. The purpose of the meeting is to know how fundraising can be enjoyable and interesting to parents and children alike. Being imaginative is essential to the success of fundraising. Not only does it encourage creativity, but it also makes use of students' imagination. 

Instilling The Importance Of Sharing 

Giving students an opportunity to share with others is indeed rewarding. Schools often start at an early age so later on, giving or sharing will become a natural thing for children. Sharing is habit-forming especially when children see that people are happy to receive gifts or donation from them. 

Knowing The Essence Of Teamwork

Students join clubs or maintain excellent grades for good reasons. One of which is to accomplish a certain goal. Working with others is an entirely different thing. When you are trying to maintain your good grades, you will only have to think about yourself. If you fail, you will be the only person held accountable for the failure. However, when you work with others, it will be team effort. There will be no finger pointing as everyone contributes to the success or failure of an organisation. This is when kids are taught to become a team player. To think about compromising and acting appropriately to address challenges and achieve group goals. 

The Benefits To Parents

When parents are participating in school fundraising, they too will play a more active role in their children's lives. Aside from the great opportunity to spend some quality time with their children, they will also be more involved in school activities. Even parents will acquire a sense of satisfaction when they have contributed to the success of the school fundraising event. 

Problems Faced When Fundraising

Problems Faced When Fundraising

Some organisations are struggling to accomplish their fundraising goals while others achieve them effortlessly. Successful organisations are not immune to problems. They too have encountered a lot of challenges before savoring the fruits of their hard work. They still have occasional setbacks, but they have strategies in place to face these problems. Identifying problems and knowing how to deal with them will increase your chances of succeeding in fundraising. 

1. Everything gets boring

Routines make your members lose their motivation to continue. Repetitive tasks hinder you from using your creativity and imagination. While it is unavoidable to repeat tasks, variations will prevent boredom. There should be proper intervals so you can avoid using these techniques excessively. 

If you want to foster creativity and stop being repetitive, explore on subjects such as business models, fundraising strategies, art and design and even relationship building so you will know how to improve your fundraising approaches. You can also identify various aspects of your organisation that will help you understand your strengths and weaknesses. 

2. Not delegating the tasks to the right person

Doing all the work can be stressful and may even be the cause for you to lose your motivation. Getting everyone involved will prevent any inclination to take more than you can handle. Even if you are the leader of your organisation, you need to loosen up by distributing the tasks to your teams. You work smarter not harder when you get everyone in the organisation involved. 

3. Uninspired Volunteers

Your volunteers are one of your greatest assets. When they lose focus on your common goal and they are no longer motivated to make an effort to make the campaign or event successful, there is a problem you need to resolve. Volunteers may be exhausted that they no longer look forward to carrying out the task you assign to them. You will need to analyse if you are setting realistic goals. If they need help, get additional people so the campaign will be able to move smoothly. Check their schedule and identify the tasks they resonate with. They are going to deliver a great performance this way. 

4. Outdated Website

Your website represents your organisation. It should provide essential information to your audience about your mission, vision and objective. Your website informs your members, volunteers, donors or supporters about any activities or events that they can participate in. When people do not feel connected with your organisation, it might be because your website does not talk much about your cause. Use your website to send your message to supporters. Make it a point to add relevant and engaging content. Make your website user friendly and professional looking. Having rich media content will capture your audience's interest. 

Tips For Arranging A School Fundraiser

Tips For Arranging A School Fundraiser

It is common for schools to hold fundraisers because there are lots of potential donors and supporters who can actively participate in the event. Fundraising requires effort and commitment to reap long-term success. Aside from reaching out to parents, identifying the talents and skills that can benefit your organisation will increase the likelihood of success. 

Why do fundraising leaders arrange a school fundraiser? School trips, clubs and teams have activities that require students to shell out cash. The cash will be used for repairs, uniforms and many others. When the financial support is not enough, one way to achieve these goals is by raising funds. While it is easy to encourage students to participate, the real challenge will be in getting the right people to support your cause. 

When you brainstorm ideas, students, school staff, teachers and parents should use their creativity to make fundraising more interesting.

Keeping the fun in fundraising

There is a higher rate of participation when you keep your fundraising event fun for everyone. Although it is undeniable that fundraisers require commitment to work towards a common goal, making it a social event will lighten the workload. Smaller goals and milestones when recognised can have a positive impact on your participants. Rewarding your team will also keep them motivated and raise their morale. 

School Fundraising Ideas

1. School Colour Fun Event

School Colour Fun Event can complement an existing school event. It uses Holi Colour Powder pre-packed in spray bottles. If you are organising a fun walk-a-thon, you can also include fun run so participants who would like to kick their physical activity up a notch will have a different option. This fundraiser is easy to set up and can generate up to 70% clear profit. 

2. Chocolate Fundraiser

A chocolate fundraising program is appealing to children and adults alike. When arranging a chocolate fundraiser, make sure that you offer a range of flavours. You can earn as much as 50% profit from chocolate fundraiser. 

3. Cookie and Biscuit Dough Fundraiser

You can bake delicious and mouth-watering cookies from the tub of cookie dough. It is one of the most popular fundraisers in Australia. It is ideal for schools because the fundraiser does not require a lot of hardwork to set up. 

4. School Spell-a-thon Fundraiser

If you want a fundraiser with educational outcome, school spell-a-thon is a great idea to consider. You can generate as much as 70% profit from this fundraising idea. Most suppliers will set up the fundraiser for you. All you have to do is to set your spell-a-thon date. A word list will also be provided to each year level. You will also have the option to use your own word lists.

4 Ideas To Add Energy To Your Fundraising Events

4 Ideas To Add Energy To Your Fundraising Events

Every fundraising event creates a developmental milestone for organisations. The events help you gauge whether your strategic plans are working or not. They are also used as basis to determine if your organisation is heading towards the right direction. Organising a fundraising event creates mixed feelings: excitement, fear, joy and sometimes, frustration. The success of the events depends on your planning. Things will work well if you use tried and true methods. Here are some forward-thinking ideas, you might want to try. 

1. Plan Interesting Events

One way to keep donors, volunteers and supporters interested in the event is by innovating your events. Keep your donors in mind by finding out about the things that capture their interest. When you engage donors, it should yield long-term results. Innovating events involve combining events, creating full experiences  and modernising your approaches. 

Combining events prevents boredom. Instead of concentrating on an auction, you can also include other activities such as scratch card fundraisers, fun run and much more. One thing you have to remember is that the fundraisers should match your target audience. Since the use of technology is popular nowadays, it is also necessary to modernise your silent auctions. When you host a fundraising event, add something fresh and fun so they will look forward to the event. 

2. Integrate Mobile Devices into Your Event

It will be easy to tap into younger audiences if you use mobile devices to connect with them. Your audience needs to have the option to donate conveniently at their own time. Accepting text donations and making your website available for them will help you gain the support you need. It is also essential to provide multiple options to your target audience. When using mobile solutions for your fundraising event, make sure that your interface is secure as users' personal information must be kept private. 

3. Tap into Social Media

Aside from making it mobile, staying social will also give your supporters the opportunity to get to know your fundraising event. The social media platforms such as Facebook allows you to broadcast a video feed, post updates and give followers information about your event. Many supporters find it more convenient to check your Facebook page than read newsletters. 

Keep your page updated by sharing content, videos and even images related to the event. It is also easy to integrate social fun into your event if you have a social media strategy because it increases your public reach. 

4. Build an Event Website

Aside from newsletters, social media and direct mail, you will also need to create a custom event website that will provide the exact details of the event. There are questions that are best answered by your website so make sure this is also available to your target audience. A dedicated website for your fundraising event will help supporters get an idea of your organisation's objective, mission and values. When creating an event website, your images, logos and even color scheme should match your organisation. 

Tips For Organising A School Fun Run

Tips For Organising A School Fun Run

Schools organise a fun run to promote physical fitness. The fundraising event is participated by students, teachers and parents. Students are the ones that collect donations based on their personal performance and pledges. School fun run is considered one of the most popular fundraisers and its success depends on the participants' level of performance and financial support. Fun run is intended to raise money for various causes. Although it is not a new idea, it is considered to be appealing to parent groups. 

Organising fun runs is no easy task. Whatever your objectives are, you need to make sure that you accomplish your goals. One of the most important things you need to keep in mind if you are going to organise fun runs is to encourage participation among students. Since students play a major role in ensuring fundraising success, it is essential to know the key things that will capture their interest. 

What are the keys for success?

Fun runs require strong leadership and advance planning. Although it is not as complicated as a silent auction, planning ahead of time is important so you can notify school staff, students and parents. You can encourage participation and increase the chances of success if everyone is aware of the event. Not all parents may be aware of the how fun runs work. Educating them about its concept will be a huge help. 

Aside from parents, school staff must also be educated so they can offer their full support. Clear communication with teachers about the role they should play will also be necessary. Getting teachers on board should also involve reassuring teachers that they have all the resources to make the event memorable. 

Establish a well-organised group

The workload can be overwhelming if you are organising a school fun run. This is the perfect time to break the workload into sub groups. It is easy to delegate tasks if you know the people who are going to take care of them. Avoid situations where volunteers get stuck with monumental load. Build a strong team that will help you get every task done. Fun runs require long-term commitment. Choose people that are committed and hard-working. 

When it comes to creating a systematic plan, starting months in advance helps you analyse where the problem lies. If you need to change some plans, advance planning will take you in the right direction. When setting goals, make sure you are realistic about your potential financial success. Think about the gross profit and find out whether or not it is reasonable. 

5 Steps To Evaluating Your Fundraising Campaign

5 Steps To Evaluating Your Fundraising Campaign

When you are running a fundraising campaign, there is no guarantee that it will be successful. Just because your campaign did not succeed does not mean you should quit. The feedback from your community can help you improve your strategies. It is also essential to come up with improvement question. This way, you will know which areas you need to improve. Evaluating your fundraising campaign helps you reach new levels especially if you are running a campaign every year. Here are the steps to evaluating your campaign. 

1. Analyse your data

At the end of your fundraising campaign, gather the data you need to analyse strengths and weaknesses. Find out whether you have met your goal or you have fallen short. Having numbers in hand will give you an idea about your performance. You can also use the data as your starting point when it comes to getting some additional donors that can help you with your fundraising campaign. Your data will also serve as your roadmap that will lead you to the direction you are going to take. 

2. Continue to evaluate

Even if you have succeeded in running a fundraising campaign, there will still be a lot of room for improvement. If you used to accommodate a small community, your success can lead you to setting bigger goals. With bigger goals to accomplish, this will include creating new strategies. Keep in mind that you need to have continuous improvement as you go along. You will need to repeat the evaluation process as you set new goals. 

3. Stay focused

It is easy to lose track of your goals and mission when there are so many things left to do. A successful fundraising organisation stay focused on the mission to ensure it is successfully completed. You can raise more money if you know where to put your focus on. Come up with qualitative questions that will enable you to get a better idea of your campaign and its mission. 

4. Have a forward-thinking mindset

Setting goals should not be a one-time thing. Since running a fundraising campaign needs commitment, have a future-focused evaluation. It helps you set goals for next year. Being prepared for your future campaigns will give confidence to solve problems. In this process, you will need to identify the things you need to maintain and change. 

5. Welcome feedback

Even the most successful fundraising organisation is not immune to unflattering criticisms. When you welcome feedback even if it means accepting unpleasant comments from volunteers, stakeholders, donors and the people in your community, taking something in your stride will improve your organisation. 

Online Fundraising And The Best Practices To Follow

Online Fundraising And The Best Practices To Follow

Have you been using social media platforms to take fundraising to the next level? It may be time to refresh your approach by checking if you are following best practices. Although technology can do a lot when it comes to improving online fundraising approaches, it is also important to keep in mind that there are many privacy issues that must be addressed. As a development leader, donors' rights must be protected especially in the online world. 

Unfortunately, maintaining ethics of online giving is easier said than done. In fact, it can be daunting as you need to follow some guidelines in improving safety in the digital age. There are best practices you can follow to protect both your donors and organisation. As a fundraising organisation, you need to maintain reputation that you are a safe and trusted recipient. 

1. Build your identity

Donors need to know who you are before they commit to making a donation. Establishing your identity not only builds trust but creates positive relationship with your donors as well. When creating a website for your organisation, include your purpose and mission. More often than not, these basics are the ones being missed out. Make it a point to include essential information upfront as this is the first step to communicating honestly with your donors. You can also include a video as this can be a start of a friendly conversation. 

2. Keep your website current

The last thing that a donor wants to see is a website cluttered up with unnecessary information that will only cloud your donors' mind. A clear and current website with fresh content helps your donor know your fundraising activities. Having a website that is easy to understand will also help your donors find out what your organisation is about. 

3. Be honest and transparent

Transparency is the identical twin of trust. You cannot earn your donors' trust if you are not transparent to them. If there is part of the donation process that you need to disclose, you can share the essential information so donors will have an idea where their donation goes. It is also important to be open about the privacy policies of your organisation. A privacy policy must be included on your website. It should state the information you gather from your donors and how you are going to use the information. For instance, making online donations must be processed using a secure system so the personal and financial information of donors are protected.