Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Why Is Strong And Solid Management Instrumental To Building Trust?

Why Is Strong And Solid Management Instrumental To Building Trust?

How many organisations have you encountered falling apart simply because they are not meeting halfway? How many members have decided to leave because of unclear rules and policies? It might be common to fundraising organisations to lose members and donors before trust is established. There are several reasons these things happen.

Lack of communication 

A solid organisation is built upon constant communication with your staff. You will never know what they are capable of doing unless you tap into their potential. This only happens if you communicate with them regularly. Scheduling a meeting on weekends will help you to establish rapport with your staff. It is only then that you will be able to find out how each of them can contribute to the success of your fundraising campaign.

Lack of transparency

Since fundraising involves money, your donors and staff have the right to know how you are going to use the money. If you are keeping secrets from them, you are leaving an impression that you are only after their individual contribution. Not keeping them involved will only raise doubts, which can be toxic to the organisation. Take time to create an accurate financial report that your staff can check every once in a while to know what it going on with your funds. 

Why is strong management important?

The leaders of your organisation are responsible for building a strong foundation to accomplish common goals and overcome challenges. Effective management is essential to the process. You will never know the struggles of your staff if you fail at the management department. Make time to find out about the challenges that deter each member from working towards a common goal. Give them enough time to be familiar with the ins and outs of fundraising. If you do not see any results, talk to them so you will understand what the problem is.

Some leaders fail because of failing to communicate with subordinates. A strong and solid management is your ticket to earning your members' trust. If you do not trust them, it will be difficult for them to believe in your cause. Fundraising should be a team effort.

If members have questions,  make time to answer them so clear doubts. It is also important to demonstrate attention to strong and effective management. Find out about your organisation's strengths and weaknesses so you will know how you are going to create a strategic plan intended to build trust. Your program officers must also be involved in providing training to staff so they will also learn the fundraising ropes.

6 Tips For Making Your Next School Fundraiser Run Smoothly

6 Tips For Making Your Next School Fundraiser Run Smoothly

When organising your next school fundraiser, it is important to keep in mind that everyone should be involved. There is no such thing as small or big tasks because everyone who participates contributes to the success of the campaign. There are different roles and responsibilities when running your fundraiser. These tips will help you ensure your next school fundraiser will run more smoothly.

1. Recruit more volunteers

A school fundraiser will be more successful if you let your community know you are in need of compassionate individuals who are willing to participate in your event. Use all of your resources to reach out to people. Use your website, newsletters and even word of mouth to increase your recruitment efforts.

2. Get your website involved in your communication goals

The most challenging part of recruiting volunteers is ensuring that your communication channels are open. Do not just on emails when searching for volunteers because there are other means you can look for potential supporters. Use your website to communicate with contributors and sponsors.

3. Create a solid fundraising strategy

Your previous fundraising campaign will serve as your guide to knowing which strategies did and did not work. Finding areas you need to improve and knowing your strengths can definitely make a difference. If you know your strengths and weaknesses, you will know what strategy to retain and to get rid of.

4. Put new people

Move your fundraiser forward by putting new people. You can do this ahead of time and make sure that they have a good track record. You should also provide proper training to ensure great performance.

5. Define roles of people in your organisation

It is also essential for your team member to know the roles they should play. These roles may vary from person to person. Think about their skill and availability when defining their roles.

6. Set realistic goals

Not setting realistic goals is one reason your fundraising event is doomed to fail. While it can be overwhelming to try new approaches that will enable you to improve your fundraising campaign, it is still important to take baby steps. It is important to break the goals down by creating a sub-group. You will need to set expectations and tell the consequences for participating and not following through. Volunteers should know the importance of the roles they play and the rewards ahead. Setting unrealistic goals might intimidate your volunteers and run the risk of falling short of your expectations.

Three Things That Hinder Group Fundraising From Succeeding

Every fundraising group has sales goals that need to be accomplished and it takes a team effort to succeed in these goals. One of the discouraging moments of being in a fundraising group is not raising enough money to cover group expenses. All members may have dedicated their time and effort to organise and run the campaign, but not getting any positive result can have a negative impact on the group. If you have worked hard to achieve sales goals and you are still not getting any result, you have to do things differently so your goals become a reality. Aside from making a few changes to your approach, you will also need to have commitment to achieve your goal. You will need to start with identifying the factors that make fundraising ineffective.

No Fundraising Goal

In fundraising, every member needs to set individual and team goals as this can serve as motivation to work harder and dedicate more time. When groups are only told they should go out and do their best, they will not have any sense of purpose. As a result, they will not take you seriously and raising money or accomplishing their mission will no longer be a big deal. As a leader, members must be provided with some directions by giving them a minimum item goal to achieve. These can be broken down into smaller daily goals. This can be done by finding out the amount of money you need to raise. The amount can be divided by the number of sellers in your group.

No Purpose

How can achieve anything without a purpose? While raising money is considered by some organisations as the main purpose of a fundraising campaign, there has to be a much deeper reason you are trying to raise money. More often than not, fundraising is done backwards. People raise money and then decide what to do with it. If you and your members are not sharing the same objective and they are working without a purpose, it is difficult to convince them that you are raising money for a good cause.

No Accountability

Your fundraising campaign is not going to achieve a fundraising goal you set if they do not have group selling accountability. Members will not automatically start selling without once they are provided with sales materials. You need to track their progress for you to find out if they are carrying out the task you assigned them. As their leader, you should also help them keep up with their selling. You can also incorporate additional incentives to make selling fun.

How To Turn Fundraising Fear Into Enthusiasm?

What does it take to get board members to become fully active in fundraising? While you have already employed proven techniques to encourage enthusiasm and cooperation, it seems that something is still lacking. Changing the mind-set of your board members is important because it is only then that you will see their involvement in your organisation.

•    Help them deal with the challenges of fundraising

When it comes to dealing with fundraising’s dark side, it is important that you are honest with your board members. Setting the wrong expectations will only breed frustration that is more likely to discourage them once they attempt to raise money. The feelings of anxiety and nervousness may arise when asking strangers for money. While everyone is willing to do their part to contribute to the success of the fundraising campaign, things are often easier said than done. One way to overcome the fear is to deal with it directly. An honest and open discussion will help them overcome fundraising fears. Encourage them to speak freely so you will know how they really feel.

•    Remove the notion that fundraising is all about money

Money is the first thing that comes to mind when talking about fundraising, but it should be about changing the world. While it involves giving money, the donors’ emotions are all that really matters.  When donors are giving their money, they are also enhancing their legacy and life as they are taking part in solving problems. There is a huge difference when people take part in something with meaning. When board members realise that donors are happy with contributing to the organisation, it will be easy for board members to shift their perspective.

•    Don’t just seek donors, seek friends

Turn one-time donors into regular donors by establishing a good relationship. When you see donors as friends, you are not only breaking the wall that deters you from connecting with them, but you are also giving them the opportunity to feel involved. Your fundraising campaign will be more successful if you treat your donors as part of your fundraising circle.

•    Focus on friend raising instead of fundraising

In the fundraising process, teach board members to focus on friend raising because telling them they do not have to solicit can help in developing friendlier relationships with the donors and all over the community. Since there are many activities associated with fundraising, this can be used as a starting point. As donors begin to reach out, do not forget to thank them as a way of showing your appreciation.

Fundraising In A Virtual World

These days, meeting with your board members is easy through a virtual meeting platform online. Collaborating with all the members of your fundraising organisation is no longer difficult because everything is done virtually. However, virtual meetings also have their own challenges especially when there are some technical issues that an organisation needs to deal with. There are some best practices that an organisation needs to follow to ensure that all members think more creatively and expansively.

Plan a good meeting

Even when you are meeting on a conference or Skype call, it is important that you know the essential ingredients of a good meeting. Before you start, make sure you have prepared a list of topics, which you are going to discuss. An agenda is important because it is only then that you will be able to know more about the concerns of your board members. You will also have to think through the purpose of the meeting, the process and even the outcome. It is also necessary to limit the meeting time to no more than 90 minutes and see to it that you start on time. If possible, you can also end a few minutes early.

Appoint a facilitator

A virtual meeting may seem to be in chaos if the people involved do not know if it is already their turn to speak. As a result, they speak at the same time causing barriers in the process of communicating. If you have a facilitator, everyone gets a chance to speak and there will be someone to speak out the rules of engagement. A facilitator will be able to play a strong role in ensuring that the people in a virtual meeting will not talk over one another.

Confirm attendance and participation

Another reason virtual meetings become unsuccessful is due to the lack of commitment of some participants. A facilitator must be able to confirm attendance by getting everyone to discuss how they will participate. Make sure they are aware of the effects of background noise. They should also be informed they will be called on to participate.

Utilise technology but be prepared for problems

Virtual meetings provide convenience to all members of the fundraising organisation who cannot be physically present in a meeting. However, there are also some problems that you need to be prepared for if you want the meeting to be a success. Some of the common problems that you may encounter during a meeting include connectivity issues, audio crackles, unreadable documents and many others.
While these problems cannot be avoided, it is necessary that you are aware of the resolutions to these problems. Since you are going to conduct a virtual meeting, it is important that you have a good audio. Have the technician check your connection 30 minutes before the meeting. You will also have to set your expectations that people have different internet speeds. If it is not required, do not ask everyone to be on video. Encourage real-time note taking so they will know the issues that have been discussed during a meeting.

Fundraising In A Virtual World

These days, meeting with your board members is easy through a virtual meeting platform online. Collaborating with all the members of your fundraising organisation is no longer difficult because everything is done virtually. However, virtual meetings also have their own challenges especially when there are some technical issues that an organisation needs to deal with. There are some best practices that an organisation needs to follow to ensure that all members think more creatively and expansively.

Plan a good meeting

Even when you are meeting on a conference or Skype call, it is important that you know the essential ingredients of a good meeting. Before you start, make sure you have prepared a list of topics, which you are going to discuss. An agenda is important because it is only then that you will be able to know more about the concerns of your board members. You will also have to think through the purpose of the meeting, the process and even the outcome. It is also necessary to limit the meeting time to no more than 90 minutes and see to it that you start on time. If possible, you can also end a few minutes early.

Appoint a facilitator

A virtual meeting may seem to be in chaos if the people involved do not know if it is already their turn to speak. As a result, they speak at the same time causing barriers in the process of communicating. If you have a facilitator, everyone gets a chance to speak and there will be someone to speak out the rules of engagement. A facilitator will be able to play a strong role in ensuring that the people in a virtual meeting will not talk over one another.

Confirm attendance and participation

Another reason virtual meetings become unsuccessful is due to the lack of commitment of some participants. A facilitator must be able to confirm attendance by getting everyone to discuss how they will participate. Make sure they are aware of the effects of background noise. They should also be informed they will be called on to participate.

Utilise technology but be prepared for problems

Virtual meetings provide convenience to all members of the fundraising organisation who cannot be physically present in a meeting. However, there are also some problems that you need to be prepared for if you want the meeting to be a success. Some of the common problems that you may encounter during a meeting include connectivity issues, audio crackles, unreadable documents and many others.
While these problems cannot be avoided, it is necessary that you are aware of the resolutions to these problems. Since you are going to conduct a virtual meeting, it is important that you have a good audio. Have the technician check your connection 30 minutes before the meeting. You will also have to set your expectations that people have different internet speeds. If it is not required, do not ask everyone to be on video. Encourage real-time note taking so they will know the issues that have been discussed during a meeting.

Workplace Philanthrophy: Charity Begins At The Office

heart shaped symbol as medical technology concept GktZQ9H Charity at the office is considered a growing trend in spite of taking only baby steps. One thing good about workplace philanthrophy is willingness of employees to contribute to charitable causes by utilising their resources including their time and money. These days, workplace giving programs are easier to administer and set up because there are new technology platforms that maximise employees’ efforts. In the past, workplace giving programs were struggling because there are several factors that get in the way. Aside from lack of experience and awareness in delivering programs, the people behind the program also lack understanding of how corporate and charity sector works.

With workplace giving that encourages employees to develop a habit to donate to their chosen charity, a fundraising event will not be difficult to organise. It is evident that workplace philanthrophy is making big waves. Based on Australian Charities Fund, approximately 250 million dollars was raised in January 2016 alone. These funds were joined by 3,100 employers and benefitted by 300 charities. Without a doubt, these figures are impressive and they are making a difference in terms of the income and service delivery of charities, which are connected with good programs.

With these figures, organisations will be more inspired to improve the techniques and take workplace giving to the next level. Corporate social responsibility is considered a key driver of workplace philanthrophy because employers will get to decide on the part their business is going to play in contributing to the social good. Employers will also encourage employees to contribute and participate in peer to peer fundraising.

Progressive companies that have plans will take corporate social responsibility seriously. An employer needs to be committed so employees are motivated to make a profit from their own contribution. With the help of social media, inspiring fundraising stories will be shared with the prospective donors and the action plan will be in effect.

Peer-to-peer fundraising also involves sacrifice and when everyone in your business is involved, you know that the vital component of corporate social responsibility is obtained. Not only does it create a huge impact on your campaign but on your fundraising efforts as well. With the use of innovative online platforms, you can be sure the employees will create and track giving campaigns. Employees are also given the opportunity to stay flexible and transparent. As a result, employees will have the opportunity to connect the donor with the mission of the organisation. Efforts must be continuous so retention and long-term engagement are achieved.

What Does Your Board Of Directors Need To Succeed In Fundraising?

push pin on idea GkmcZuvdAny organisation would like to have a board of directors that is motivated and enthusiastic. However, many organisations are filled with disappointment because the efforts shown by their board members are not enough to succeed with fundraising. There are reasons board members do not have the motivation to do everything for fundraising. There are three key things that an organisation needs to consider so the board will excel at fundraising.

Motivate Your Board

It is difficult to motivate board members if they do not know the reason they are raising money. They should understand the impact of fundraising on the organisation’s facilities and program for them to appreciate the need to exert additional efforts. Board members may have heard the same old story that they feel they are doing a routine instead of fulfilling a mission. If your board members have unpleasant experiences with fundraising in the past, now is the time for you to do things differently and positively.

Board members also need to understand why you need to raise money now. It is easy to accomplish a goal when you show your board members that your needs really exist. Board members should not only focus on raising money as you should also help them find a job that they can sustain and be comfortable with.

Educate Your Board Members

If board members have preconceived notions about your organisation, they will be hesitant to give 100% of their commitment. Educating your board members with how your organisation works will get rid of grey areas and provide them a deeper understanding of the tasks they need to fulfil. When board members have uneasy feelings, it will be difficult to earn their trust. Even if you have the purest of intentions, you will not get your board members to support you if something is not clear to them.

Board members should also have fundraising knowledge so tasks are done correctly. Board members should introduce your work and organisation in the community as fundraising ambassadors, but how can this be done if you do not know the roles they are going to play? Board members must be taught to tell great stories about your organisation so they can report results back and determine your team’s development. Your board members will not hesitate to help you achieve your goals if they know the task they are going to carry out.

Provide Tools For Fundraising Success

For your board members to do the job properly and successfully, it is important they are provided with the tools for success. If you are going to ask them to do some tasks for your organisation, there are certain tools for the job that must be available for your board members. These tools include brochures, annual reports, fliers, scripts and stories.
When these tools for success are ready, it will be easier for your board members to execute your plan and make every fundraising event a success. Your board members can contribute to the success of your organisation once the tools they need are available. Make it a point to assess their development and ask them if they need anything to improve their task.

Reaching The Boiling Point And Changing Fundraising Strategies

construction worker with colorful signpost G1yzmYC An organisation needs to reach their boiling point before it realises that it is time to make some changes to their strategies. However, changes usually happen for the wrong reasons. For instance, if you require a change in your strategies because its response rates are falling or there is an increase in the acquisition costs, the positive change you wish to achieve is far from becoming a reality. It is important you understand the reason a change is necessary for your organisation. The reasons should not be superficial for the changes to yield long-term result.

The equation is really simple and since your donors are already connected, you can consider them as your channels because they have influence. With that being said, the issue is not really about the percentage of people who respond because you also have to consider analysing the reasons people do not respond and even those who had a bad experience also matter. Note that whether people have good or bad experience joining or supporting your organisation, they will share that experience and this can have a serious impact on your organisation and it all boils to the word of mouth.

A great example would be making a purchase of a mobile phone. What is the first thing you do to determine the manufacturer that suits your needs and preference? Most people turn to customer reviews to find out whether or not they are making the right choice. This is why customer reviews and recommendations have a strong impact on the success of your organisation. Your donors serve as your channels and they are considered your social capital. When they have a good experience, there is no doubt they will recommend your organisation to potential donors. There is no need to make drastic changes to your existing strategies, but you need to make sure they are at the top of your priority lists.

Here is how you can make a difference:

1.    The story you tell matters. There are stories that can potentially reach an impressive number of donors and there are stories that are less appealing to your prospects. It is important you develop the passion for telling touching stories that donors can relate to. These stories should have already touched lives of other people.

2.    Take time to map out all your supporters. Do not just focus on your donors because you should also think of your staff, supporters, suppliers, service providers, partners and beneficiaries. All of them are going to be a powerful channel.

3.    Be ready. Once people become inspired of your story, they will contact you with an offer so you need to be ready to response to them. You need to know how to handle responses and make sure you leave a positive experience to them. These prospects should know you are willing to go the extra mile to raise more money for the mission.

When it comes to changing your strategies, it does not have to take place instantly. Make sure you have properly determined the areas for improvement so you will know how to approach the problem effectively.

Succeed In Fundraising This Holiday Season

gifts 570821 1920There is so much to look forward to this holiday season, but the preparation that comes with it can be somewhat stressful and it is the dreaded part of welcoming the holidays. Inspite of a busy schedule, you can still develop long-term relationships with your donors by putting extra effort.

1. It takes careful planning to make a list of donors, and since people are generous around the holidays, seize the opportunity to execute your action plan. Schedule meetings so you can talk to your donors over the holidays. You can either set one on one meeting or in small groups. Make sure you thank them for their time and generosity. They should also know the impact of their gifts in your fundraising efforts.

2. Keep in mind that donors are most likely to respond to emotion so do not hesitate to be more sentimental. Never be afraid to feel the spirit of giving and make stories that will capture your donors’ interest. As you tell the story, you will begin to realize that you are also reconnected to your mission. Make sure you thank your program staff for the effort of providing you a heart-warming story for your donors.

3. Think about an approach that can help you integrate your mission and the occasion into one. Your annual holiday card should include a letter or a story from a family member or client. You can also invite a volunteer or a speaker that will tell your donors about the importance of their involvement.

4. Do not forget to keep a record of your conversation, the donors’ contact details and other information that is critical to your fundraising campaign. You can easily lose track of these things once you get very busy. If you have captured everything in your database, there is nothing for you to worry about. At the end of each day, take time to enter your notes, regroup and plan out activities for tomorrow.

5. When saying thank you to your staff and donors, do not just settle for a simple thank you note. Efforts really count so you need to make your thank you note extra special. There are various ways you can say thank you to your donors and staff. You can send them a holiday card, bake them cookies or treat them to a nice holiday lunch.

6. Do not forget about yourself because your fundraising campaign will not be a success without your effort. Surround yourself with people who will be there for you every step of the way. These are your donors, volunteers, staff and family. Schedule a meeting with these people to talk about your fundraising program or to simply catch up. Not only do you build rapport but you are also promoting long-term relationship.

7. Give time for yourself. Once you have accomplished your fundraising tasks, do not hesitate to take a relaxing and well-deserved break. Start the year fresh and try finishing your tasks earlier than you used to so you will have more time to spend with yourself. As you recharge your battery and start the year refreshed, you will be able to make plenty of rooms for fundraising ideas.

What Is Fundraising Without A Goal?


goal 20121 1280Anyone who wants to reap success from their fundraising efforts needs to set a goal. If you have received an advice that goal setting is no longer necessary in a fundraising program, your organisation might be headed in the wrong direction. This is one of the most common misconceptions of people who want to venture in fundraising. If your organisation does not have any goals to accomplish, you will be confused about the purpose of your efforts. For instance, you are running too many campaigns, but it seems they are not getting anywhere. Something is missing and it can be due to the absence of proper goal setting. Establishing a fundraising program can be a tedious process as it involves group effort. If you are not sure where your fundraising campaign is going, your organisation will most likely become unsuccessful. Even if you have a goal, your fundraising campaign may also stand a little chance of accomplishing them if:

• The goals you set are unrealistic.

Everyone aspires to embrace overnight success, but this is not feasible. Instead of aiming for instant success, work on a slow and steady pace, making sure that all group members have contributed to the campaign. No ideas are too little or too big if all of the members of your team make an effort to accomplish the goal. If you want volunteers to stay motivated, you need to start with yourself by focusing on your goal.

• The goals are not supported by group members.

Proper goal setting involves all group members. You cannot simply come up with a goal and expect your group to support it without consulting them. When setting goals for the campaign, you need to gather your volunteers or team members so you can discuss options. You should share the same goals with your volunteers so you can explore options and accomplish the goal together.

• The goals do not have any action plan.

You may have too many goals in mind, but the problem arises when you discovered that you do not have enough tools and resources to accomplish such goals. This is going to be an issue because it is like trying to reach an unknown destination without a road map. Everything becomes blurry and unclear. Before you set goals, make sure you have enough resources and tools to ensure your goals are going to be accomplished.

• The goals do not reflect the campaign’s primary objective.

If your goals do not coincide with your campaign’s objective, it can also be a complete disaster. Make sure you are familiar with your organisation’s main objective because from there, you will be able to set a realistic goal that will work for the rest of your team members and organisation.

Your fundraising campaign can become very successful if your goals are properly set and accomplished. It does not have to involve any complicated tasks so long as you know where your organisation is heading. Discuss options with your team members and settle differences during meeting. Get the right tools and resources and make sure that you get all of your team members’ ideas.

8 Key Steps To Successful Fundraising: Step 7 Of 8


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Step 7:Prepare Your Promotional And Descriptive Materials

I. Have you gathered any of the following materials?

1. Newsletter
This is highly important because it helps your key audiences and stakeholders know what your organization is all about and the services it offers. Newsletters must be distributed regularly because this is a powerful medium in increasing your organization’s visibility. Once the audiences are already aware of your organization’s purpose, it will not be difficult for you to start a fundraising program.

2. Press Releases
This is a good starting point for fledgling organizations because this medium gives your target audience an ample time to explore everything that your organization encompasses. If they are already aware of the things to expect from your organization, you can be sure that you are going to get positive results in return.

3. Direct Mail Letters
Your intentions are best stated through direct mail letters. It should be short but informative so your potential donors and stakeholders will not have a hard time trying to figure out your organization’s purpose.

4. Event Invitations
If you are organizing a fundraising event, preparing event invitations for your potential donors can make a huge difference when it comes to increasing your organization’s exposure. Aside from the fact that you are giving your prospects an overview of your organization’s primary services, you are also giving them a great chance to know your strengths as an organization.

5. Brochure About Your Organization
Another effective approach to use so you can promote your organization is by distributing brochures. It is a fantastic form of increasing your organization’s visibility and describing what it has to offer. They can get essential information from your brochure.

6. Promotional Video
Videos are also very helpful when it comes to providing your prospects more information about your organization. When you are producing videos for your organization, make sure they are not lengthy. A two-minute video will definitely suffice especially if it has all the information that the potential donors need to obtain.

7. Annual Report
The report should include a financial statement, the events that your organization have participated, the number of participants and many others. This report helps you keep track of your organization’s progress in gaining more supporters and improving its profile.

8. Public Service Announcements
Aside from invitations and press releases, you can also make your supporters and target audiences aware of your activities through announcements. It needs to be detailed and informative as it is also going to be your avenue for sharing your mission to your target audience.

II. These materials are essential for promoting your organization. If you still haven’t gathered them, you need to do so because they have a serious impact on your organization. Aside from helping you stay in touch with your target audience, you are also giving them a great opportunity to be part of it. These materials will also help you connect with your key audiences.

Once you have gathered your descriptive materials, you should take time to distribute them. You won’t believe how easy it is to increase your supporters using these materials.

 

8 Key Steps To Successful Fundraising: Step 5 Of 8

Step 5: Assess The Services That Your Program Has To Offer

1. What is the main objective of your program?yes 593833 1280
The services that your organization offers will reflect on its main purpose or objective. Setting an objective will help you stay in the right direction and if something is not working, you can just go back from where you have started and re-assess things. With this, you can avoid costly mistakes before you go any further.

2. Is there part of your program you want to expand or improve?
If some of the services do not match your program’s objective, you need to create a strategic plan to improve existing systems. It is necessary that you answer this question truthfully or you won’t get to the bottom of the issue.

3. Have you identified your target audience?
This should include your geographical range and the type of people you wish to attract. You can’t move on to the next step without properly identifying the group of people you wish to be part of your program. Your target audience will be your basis for selecting the right fundraiser.

4. Do you know how to measure the progress or success of your program? Do you have the right tools and systems for monitoring your program?
You won’t know when something is not working if you can’t measure your program’s success. You need some reliable tools and systems so you can stay on track. With these systems, you can address problems before it gets worse. In case you don’t have the right tools to promote a smooth-sailing process, you need to get these essential tools because they are going to be a huge help to make your program work as planned.

5. What are the approaches and techniques you consider effective in maintaining the program within your organization? Do you provide ample training so all group members are familiar with the ins and outs of the fundraising campaign? Do you provide software or additional training materials so members can bring out true potential?
The internal processes are vital to your organization and behind these processes are strategies that are put together by all the members of your organization. In this question, you need to highlight the process that makes the organization work effectively.

6. Are your key constituents fully aware of your organization’s program and goals? Have they identified its strengths and weaknesses?
Your constituents must also be fully aware of your organization’s main goal. If they know that some programs deviate from your organization’s objective, corrective actions can be done before you proceed with the additional steps.

7. Are there additional programs you wish to include in your organization? Do you have the resources to do this?
Once you have answered question #4, you will be able to determine if there is a need for additional programs. If you answered ‘yes’ to this question, you need to find out how you can obtain new programs for your organization to improve. If resources are scarce, think how you can expand them.

8. Does your new program match your mission?
While adding new programs can help you improve your organization, it is still imperative that the new program coincides with your mission or you will have to re-do everything.

Evaluating your organization’s services will help you come up with an effective approach. Your key constituents and group members will also be more confident to put their trust in your organization as you are keen on highlighting its strengths and identifying its weaknesses.