Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

7 Signs Your Fundraising Program Needs Major Changes

change 948024 1920A fundraising program can be at its lowest point when it always obtains disappointing results. Even if the program is composed of dedicated leaders, something needs to be changed if the strategies are no longer working. The problem is, embracing major changes in an organization is often easier said than done. Aside from adjusting to the new approach, you will also need to make sure that everyone agrees to your proposals. If you are struggling with fundraising, you may have to reassess things so you will have an idea what needs to be done. You will know that it is time to make a change if your fundraising program is already showing these signs:

• Your Profits Decline

Diminishing returns is a clear sign that your efforts are no longer paying off. Whether or not you have increased or decreased the size of your group, the kind of result you wish to accomplish seems far from happening.

• Volunteers Are Getting Tired

Aside from getting low levels of seller participation, another reason you need to consider making changes in your fundraising program is when your volunteers feel too tired even if you have not yet accomplished your goals. This only means you are running too many fundraising campaigns with a limited number of volunteers.

• Your Sales Force Lacks Enthusiasm

If your sellers lack enthusiasm, convincing people to support the fundraiser or buy your product is going to be challenging. As they say, you cannot give what you do not have. If you want your sellers to be enthusiastic about selling the fundraising product, choose something you and your sellers will love. The fundraising product you should choose has to be valuable.

• Poor Participation Among Sellers

Aside from leaders, volunteers are also vital to the success of your fundraising program. If you have not built a strong group of volunteers, you will have slimmer chance for success. Poor participation among your volunteers results in generating low profits. In order to encourage group participation, create a larger group of volunteers and make sure that each responsibility is designated to all group members.

• Tough Competition

If another competitor is selling the same product, your group is selling, the race to success will surely be hard. If they are difficult to beat, try partnering with another group so you can share the profits. Once you have more sellers, you will also have bigger chances of increasing sales opportunities.

• Short Sighted Planning

Your fundraising program may end up being trapped in a vicious cycle if you do not pay attention to the contributing factors that cause volunteer burnout and low profits. It usually takes deep-dive analysis for you to find out how you can improve your fundraising program especially if you have been caught in a loop of negative results.

• Absence Of Creativity

Never lose the fun in fundraising if you want it to succeed. Being creative can take your fundraising program to greater heights and with that being said, you need to explore approaches you have not tried in the past. If change is for the better, don’t be afraid to embrace it. You should also keep in mind that fundraising is a team effort and each member can contribute to the success of the organisation.

Essential Cs In Crafting A Fundraising Campaign

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Donors can create an emotional connection if your fundraising campaign tells a heart-warming story about your campaign's mission and vision. In telling a great story, you need to go beyond writing a plot. There are 5 Cs to keep in mind so donors can see the potential of your campaign. If one of the elements is missing, you won't be able to convey your message effectively. Donors will have a hard time trying to find out what really your mission is and instead of getting a decent number of donors to support, you end up getting nothing.  

Five Elements That Give Your Campaign A Strong Impact


Email fundraising is a powerful tool that can bring donors together, but it also comes with a caveat: if it is done correctly, you won't be able to attract donors. Storytelling should have elements that can provide a strong appeal to your campaign. This is where the content comes in. When crafting a story, consider your donors' feelings, thoughts and actions. This way, you will be able to uncover your story's main objective and its true message. 


Generic emails never work because it does not add a personal touch to the messages. A fundraising campaign is not just asking money or donations, you also find people who are on the same wavelength as you are. If you are going to take the short route and skip personalizing your messages, you are also missing out on the opportunity to gather people with the same objective. Canned messages don't create a connection. In fact, your campaign will become another 'solicitation letter' if you don't make the effort to hook in your readers. 


Think about your source of inspiration in creating a fundraising campaign. It can be anyone whose lives have been touched by your fundraising program. When readers can relate to the characters of your fundraising story, creating a connection becomes a natural thing. It does not require effort or special techniques. 


This element is as equally important as the first three elements. Conflict makes the story more interesting. It urges readers to respond or take action. You can combine call to action and conflict so your story will have a greater impact on your readers. 

Call to Action

This is the last and most important element in telling a fundraising story. In this element, you encourage people to resppond or do something. There are various ways that this can be done and it should be specific andactive.Avoid vague call to action which will only send confusion to your readers. You need to be as clear and concise as possible so your readers will be able to get the message you are trying to send them. Don't forget to include a donate button, which is often missed out by fundraisers who opt for email fundraising. The'donate now' button is a straightforward option for potential donors to become part of your organization.

There are different ways you can tell a fundraising story. However, you tell the story, it is important that these elements are included so your donors stay emotionally connected to your organization. 

6 Questions That Will Help You Get Your Target Donors And Supporters

hands 543593 1280Fundraising is both fulfilling and challenging. It is fulfilling because you get to help your community in raising money for their needs and challenging because you have to define your target donor for the fundraising event to be a success. Even if you have a good objective for your fundraising campaign, it will not be executed properly if you miss out on including one essential element in your program: the donors. Sending fundraising letters is not enough for you to get all your target supporters. You will need to do more than just letting prospects know you are trying to raise money. You have to keep in mind that the only way you will be able to get more donors and supporters is when your prospects are aware of your cause. 

6 Questions That Will Lead You In The Right Direction:

1. What specific actions do you expect from your target audience?

Do you want your prospects to donate money to meet your objectives? Do you want them to get involved in the event and take part in the activities that your program may have in store for them? Regardless of how you can get your target donors to respond to your fundraising campaign, make sure that these goals are realistic. Whether you want them to educate others or volunteer for an event, knowing their desired actions will help you adjust and make the right decision.

2. What groups are most likely to respond to your fundraising campaign?

Determine which demographic groups are going to give you a positive response. The factors that must be taken into consideration include gender, age, income level, education, occupation and location.

3. How does your target audience perceive your campaign?

The factors that should not be overlooked are the personality types, lifestyles, behaviors, attitudes and values of your target audience.

4. Do you see any frustrations or challenges in your target audience?

If you come unprepared for objections, you may consider getting some supporters a big challenge. However, if you know how to handle objections and find out more about your target audience’s concerns and frustrations, you can easily adjust and determine how you can be of help to them.

5. What are the benefits of the fundraising campaign to your target audience?

Determine the factors that will motivate your target audience to support your campaign. Find out how the campaign can benefit them and work your way to fulfilling their needs.

6. Can you easily tell that you choose the right target audience?

You will not only be investing your time in selecting your target audience but your efforts as well. Make sure your target audience understands what your campaign is all about. If they are able to get the message you are trying to convey, you have definitely picked the right audience.

One of the toughest parts of fundraising is trying to define your market. There will be a series of trial and error before you can get a positive response from your target audience. In spite of the challenges you will face, getting donors to support your campaign will make everything worth your efforts.

5 Secrets To Fundraising Success

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Fundraisers who see fundraising beyond asking or raising money will understand its true essence. More likely than not, those who succeed in promoting their fundraising programs have more to offer than just getting people to support the program. Are there really some secret formulas that will help you win the raise for success? There are some elements that fundraisers often overlook and instead of focusing on the campaign’s main objective, they are often sidetracked by the goal of attracting more supporters. Beyond the quest for convincing donors to support a fundraising campaign, there are some factors that determine the success of a fundraising campaign or program.

1. A solid plan.

The decision to start a fundraising program does not take place out of the blue. It is carefully planned. You just don’t get people to help you promote your campaign but you establish trust and lead by example. You have to learn how you can capture your prospects’ attention and build a solid support group. It often starts with searching for individuals with the same interest and goals.

2. Focusing on important things.

Fundraising is really overwhelming and you may end up going into details to let your target audience know what your fundraising is all about. Unfortunately, what appears to be detailed information will only serve as nuisance to your campaign. Do keep in mind that supporters or stake holders don’t have the luxury of time. They need to obtain raw information minus the lengthy introduction.

3. Setting long-term goals.

The biggest mistake that some fundraisers commit is setting goals for a specific period of time. No resolutions are made in case something does not go as planned. As a result, when these goals are not met, frustrations take place and you end up calling it quits. Instead of aiming for fast and immediate results, take it one step at a time. Focus on long term goals and don’t get too fascinated with overnight success because it does not exist.

4. Believing in your organization.

If you don’t believe in your organization, nobody will. Even if you urge your members to support your fundraising program, you will need to lead by example. You will need to believe in your cause because that is the first step to fulfilling your goals. Don’t expect remarkable results if you have doubts in your program’s success. When you know what you are campaigning for and you are passionate about it, your stakeholders and board members will see it.

5. Taking the risk.

People who spearhead a fundraising campaign are bold and unafraid to take the risk. You have to understand how you can make a huge difference with your simple approaches. There may be times when you will be faced with a lot of challenges but they are all part of the process. Make sure you understand your organisation’s key objectives. You can also get someone to help you with familiarizing key metrics.

Being a fundraiser is indeed very fulfilling. It gives you the opportunity to help and to make a big difference. Success will be within your reach if you keep all these elements in mind.

How To Ensure Fundraising Success Through Social Media Engagement?

ipad 527611 1280Aside from sending letters to prospective donors, another way you can increase the number of supporters is by means of maximizing social media engagement. These days, many people are relying heavily on various social media platforms to obtain the information they need and these platforms have millions of subscribers or members, it will be easier for you to reach out to prospects. However, you need to use the right approach so you can get remarkable results. You may be using social media for your fundraising campaign but if it is not updated, the effort will be useless.

Improve Your Marketing Efforts Through Social Media:

1. Create a plan.

Social media is pretty much the same as traditional channels. You need to start with a plan so your fundraising tasks are carried out based on your expectations. The rule of thumb for utilizing social media is consistency. Make sure you post status updates regularly and your members are aware of your cause. If there are upcoming activities, your prospects must be informed about them.

2. Choose a platform you can effectively use for your campaign.

There lots of platforms for you to choose from but not all of them can be useful for your target supporter. When selecting platforms, see to it that you choose the type of platform that gives you the ability to reach out to your prospective donors.

3. Create achievable and realistic goals.

If you are new to using social media for your fundraising campaign, don’t expect big results because it will only breed frustrations. For instance, if you have set up a Facebook fan page, don’t immediate expect to get thousands of followers in a week. Don’t forget to measure your progress and there are several ways you can do so such as the ‘total reach’, ‘likes’ and many others.

4. Schedule posts and other updates.

Fundraising entails a lot of responsibilities and social media engagement is just a fraction of your tasks. You can manage your social media accounts by creating a schedule but you need to see to it that you stick to these schedules.

Elements Of An Engaging Fan Page

• Inspiring stories.

When it comes to social media, telling stories that create emotional reactions is a good way to capture your prospects’ attention. When supporters feel they can relate to your organization, helping will become a rewarding feeling for them. Enhance your stories with relevant photos so it will have stronger impact on your followers.

• Engaging content.

Give your supporters something to look forward to everyday. Share fundraising insights regularly and provide updates on the latest events. When your audience is involved, it is easy to grab their attention and capture their interest.

• Winning cover photo.

A picture tells a story minus the words. If prospects stumble upon your page and they see a great cover photo, they will sure check out what your page can offer.

• Responsive page.

You may be constantly sharing informative and engaging content, but there is no point doing so if you are not going to respond to members’ comments. Make your page interactive by liking or responding to comments.
The fundraising letter says a lot on your program’s objective. This is why you need to be keen on details and make an effort to ensure that the letter is interesting to your prospective donors. If you are new to sending a fundraising letter, take your time because a winning letter can go a long way in making your campaign a huge success.

5 Tips For Creating A Winning Fundraising Letter

thank you 515514 1280Once you come up with some interesting fundraising ideas, the next step you need to take is to reach out to your prospective donors or supporters. There are various approaches you can use to spread the word and one of which is sending prospects a fundraising letter. However, if the letter is far from engaging, the prospects will less likely to read it. The letters is as equally important as formulating some fundraising ideas. Although it is easier said than done, an outline of what your fundraising should look like will get you in the right direction.

Tips for making your fundraising letter more interesting to read:

1. Create a compelling headline.

The headline creates a huge impact on your readers. This is why it is crucial for every fundraiser to bank on a compelling headline. It should be able grab their attention and lead them to reading the rest of the text. The headline can be compared to an advertisement and if it looks interesting, people will sure continue to read the paragraph to get more information.

2. Write an engaging first line.

While headlines don’t necessarily apply to all fundraising letters, especially if you want it formal, you can also use bolded first line. When the first few lines are bolded, you are encouraging people to read the text. You should also come up with a compelling text because bolded letters are not enough to get prospects to read your letter. Make sure the first line is suitable for the prospects you are trying to target.

3. Use images.

Pictures make letters more interesting especially if they are related to the things you wish to convey to your readers. Choosing the right images can be tricky but you need to make sure that it captures your prospects’ attention.

4. Tell a story.

It’s a great idea to use headlines but you can also double its impact to your prospects if your headlines tell a story. It should be a summary of your fundraising campaign’s objective. When the headlines highlight your purpose for sending a letter and it is interesting enough to read, your prospects will not hesitate to read more. The story should provide prospects a highlight of your campaign’s cause.

5. Thank donors in advance.

The closing must also have a great impact on your prospects. Even if you have not confirmed their commitment to supporting your campaign, it is still imperative that you thank them in advance. This is a subtle way of giving them a hint that you trust them in doing the right thing. Aside from thanking them in advance, you can also try using colors in your letterhead if your budget allows it.

Participating in a fundraising event is indeed a rewarding experience. It gives you an opportunity to help an organization in your own ways. With the help of an effective fundraising letter, you will be able to let potential donors know about your cause. There is a great difference if you keep your letter personalized. Not only does it send the message to the appropriate recipient but it also adds a personal touch. 

3 Tips For Increasing Parent Involvement In School Fundraising

school 649384 1280Getting parents involved in fundraising programs is a challenge for most school fundraisers. Aside from teachers and students, the parents are also considered a crucial component of the fundraising event’s success. Schools should give parents every good reason to participate in the fundraising activity, but this is easier said than done. If you want to get more parents involved, these tips will serve as your guide:

1. Spread the word.

When parents are informed about the school’s intention of organizing a fundraising event and the impact of their contribution on the success of the event, they will sure think about joining in the event. Avoid focusing on fundraising. Instead, highlight your objective for organizing the event. Aside from keeping parents posted through bulletins and flyers, your school can also add a personal touch by sending out communication using letters or emails.

The essential information you should include in the parent letter are the selling dates, type of fundraiser, goals, mission statement, pick-up or distribution dates and contact information of point person. Make sure your letter sounds enthusiastic and engaging so parents will be more interested in knowing what the school fundraiser can offer.

2. Give parents an easy task.

Sometimes, parents are reluctant to get involved in fundraising activities because they think it will take a large chunk of their time. However, when you keep things simple, you are more likely to reduce their usual excuses of not joining. Make volunteering meeting fun for them and be creative with the posting of information. As much as possible, you should repeat the information and vary your communication. Some of the effective forms of communication include emails, posters, message boards and flyers. You can also post updates on your community website because in case they miss out on reading your emails, they still have other options to obtain information about the event.

3. Make parents part of your team.

Parents should know the reasons for organizing the event. If they don’t know your purpose, you may have a hard time motivating parents to volunteer in the event. If you are clear and everyone in your school is involved including the principal and teachers, parents will be encouraged to join the fundraising event as well. During meetings, ask them to share their ideas and creative inputs. This is a way to show them that you do appreciate their involvement.

Ways parents can help in the fundraising event:

• Help teachers and students decorate the classroom for the event.

• Tutor or mentor students.

• Monitor lunchroom or playground,

• Organize workshops for students,

• Prepare letters and campaigns.

• Become one of the judges at a science fair.

• Assist kids with special needs.

• Prepare foods for the fundraising event.

How to confirm parents’ commitment?

Ask parents how much time they want to dedicate for volunteering.
Parents don’t have unlimited time to give their full attention to the fundraising event. They also have other things to attend to. If you want their commitment, you should start by asking the amount of time they are willing to share for the event. This way, you will know the specific task you are going to assign them.

Students are more motivated to participate in the event when their parents are also involved. Start small. It can go a long way once you are consistent with your efforts.

8 Key Steps To Successful Fundraising: Step 8 Of 8

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Step 8: Start Your Fundraising Campaign

I. Raising money is the final and most important step. Although you can almost reach the finish line, you cannot conclude your fundraising campaign without checking the essentials. The budget is going to be very important for raising money. Before you proceed, make sure you determine the amount being taken from your budget from these following fundraising methods:

1. Fees
Earned through registrations and renewal of memberships.

2. In-kind contributions
Donations other than cash are still counted as contributions and should be part of the budget.

3. Memorials
Tributes and other annual events which are good avenues for raising funds.

4. Special events
Donors can also contribute during special events such as your organization’s kick-off party or grand launching of its new program.

5. Money earned from selling products and services
Fundraising organizations also sell merchandize for a good cause and the money earned from selling these products and services are also part of your budget.

6. Planned giving
For existing members, they will be tasked to make a contribution every month and the monthly donations will be used for improving your programs.

7. Memberships
Membership fees for new and existing members.

8. Grants
These grants can either be intended for a specific program or for general purposes.

9. Corporations
Contributions coming from corporate donors.

10. Telemarketing
Donations obtained through telemarketing.

II. With this exercise, you will know where your budget is mainly taken from. If you only have one source of income, you are most likely to fail when it comes to organizing your program because there are no other sources. However, if you have another source of income, you can plan out everything without worrying about your budget. It is encouraged that organizations should remain flexible and should not focus on a single fundraising program.

III. It is also necessary that you rate each method so you will know which of them is considered effective means of raising money and which ones are not. When you provide ratings for each method, you gain better understanding of the processes that work.

IV. Improve methods that are not working by means of creating another strategic plan. Ensuring that everyone supports your program is going to be a tough one, but if you have a type approach that works with other programs, you should take it from there. Analyze what really went wrong and why you are only gaining a few supporters from a specific method. It may not work the first time, but with constant efforts, you will see positive results.

V. Answer these questions:

1. Have you ensured that you are clear with your goals when your organization attempted to raise money?

2. Have you followed best practices such as distributing newsletters and other descriptive materials so your potential donors will know what you are aiming for?

3. Do you find it easy to reach out to donors when raising money?

4. What are the challenges you encountered?

VI. By answering these questions, you will know the factors that affected the success and failure of your fundraising campaign. You just need to re-assess everything and use the most effective approach.

This step can help you focus on your strong points so you can raise money effectively.


8 Key Steps To Successful Fundraising: Step 6 Of 8

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Step 6: Increase Your Organization’s Exposure

I. These following questions can help you determine your organization’s level of visibility in the community:

1. Can you clearly tell if the community you are serving is aware of your organization’s purpose?

2. Do you know the exact percentage of the community that has an idea of your objective?

3. Is the media aware of what your organization does?

4. Has your organization been active in creating press releases to raise awareness?

5. Have you invited members of the media to attend a fundraising event?

6. Is your target geographic area well informed whenever you organize an activity or event?

II. The next step you are going to take will depend on the outcome of your answers to these six questions. For instance if a large percentage of the community is greatly aware of your organization’s mission, then it means that your level of visibility and exposure is at par. It shows that the programs and services match your organization. However, if the answers deviate from what you wish to achieve, you may need to check some areas that need improvement.

1. Create a promotional material that will greatly describe your organization’s purpose. It should be clear with its goal and your main objective must be highlighted. You should also come up with a catchy campaign slogan that summarizes your organization’s mission.

2. Use all platforms that will help you increase your level of visibility. Have a list of media representatives and send them press releases on a regular basis so they stay updated of the things happening in your organization.

3. Your press release must be interesting and riveting for your target audience to check it. In creating press release, you can tell the story behind putting your organization, your aspirations and the group’s common goal.

4. When it comes to visibility, participating in TV auctions will most likely increase it. With your organization’s frequent involvement, you can also improve its profile.

5. Distributing newsletters is also a great way to communicate with your key audience. The only reason behind your low level of exposure is because your key audiences know nothing about your organization. However, if you provide them important and essential information, not only will you poke their interest but you will also gain more supporters to materialize your plans for the organization.

6. Put a creative task force that will be in charge for promoting your organization in a creative way. The people you will appoint for the task must have creative inputs and for you to put all of your ideas together, you should plan a regular meeting.

7. Fuse marketing, advertising, fundraising and volunteer activities into one. These are going to create a positive impact on your organization’s exposure to its key audiences. Make sure you keep these approaches in check and find a way to fix minor problems before you proceed to the next approach.

This step can help your build your organization’s reputation to potential stakeholders and donors. As a result, the goal of raising funds is going to be achievable.


8 Key Steps To Successful Fundraising: Step 4 Of 8

Step 4: Identify Your Organization’s Strengths and Weaknessesopposites 489521 1280

Your members are the heart and soul of your organization and for a fundraising campaign to be effective, you must determine their strengths and weaknesses so you will know how each member can contribute their ideas.

1. Do you know your member’s special skills that you think may be helpful to the organization? Can you easily identify their strengths that will make them an asset to the organization? How can you turn your member’s weaknesses into strength?

Your members have the potential to be the cornerstone of your organization if you know them. You cannot breach success if you know nothing about your members. It will be difficult to connect with them if you do not know where to take the first step. Once you have identified their strengths and weaknesses, you can start planning things out. Find out how you can turn weaknesses into strengths. More often than not, some members only need to be motivated for these weaknesses to turn into strengths.

2. Are your members committed to your organization?

Even when the organization has clear set of goals, it will remain unrecognized if the members are not committed. Your members must be committed to the organization so your plans will be well-executed.

3. Have you determined your members’ attitude towards the organization?

When your members are happy and dedicated, it will surely reflect on how they provide services. It is a major strength of organizations if their members have eagerness to participate in its event and activities.

4. Are your systems up-to-date so you can reach out to potential donors easily and keep your members informed of the latest news in your organization?

Gone are the days when organizations dish out information to the members through weekly or monthly meetings. In this modern day and age, you can help your members stay updated of the organization’s progress by means of using some advanced tools and systems. When it comes to reaching out to prospective donors, you can also use the modern advancements in technology such as sending emails. However, you need to keep in mind that you have to keep your resource available and updated so you can regularly monitor your organization’s progress.

5. Are you ready to face problems that may arise within the organization? Do you have a strategic plan in case you are faced with a series of challenges?

Your organizations will stand strong if you have prepared a strategic plan especially when there are problems within the organization. If you don’t have any solid plan yet, you need to appoint someone to formulate an effective plan.

6. Does your heart belong to the organization? Do you have passion and commitment to provide ways of improving the organization?

Your members may be the cornerstone of your organization, but you are the one who will set the pace and tone. You are also the person that your members are looking up to so you need to be a hundred percent committed. If your members see your determination and energy, they will surely be motivated to follow in your footsteps.

This step will help you share your members’ strengths to prospective donors.
Since you already know your organization’s weaknesses, find ways to keep them motivated. 

8 Key Steps To Successful Fundraising: Step 3 Of 8

Step 3. Learn More About Your Key Stakeholdershands 423794 1280

1. It is not enough that you know the strengths and weaknesses of the group because aside from the people within your organization, you should also reach out to people who will also serve as an instrument of your organization’s success. They are often referred to as clients, constituents, donors, supporters, volunteers and funders. They are considered the pillar of your organization. Without whom, your goals won't be achieved and your plans for the organization will not be executed.

• Provide key stakeholders with an overview of your organization including its purpose and goals.
• Bank on a good promotional material not only to raise awareness but also to let stakeholders know that you are serious about organizing a fundraising event.
• Share your views with the donors or clients and the role they are going to play to make the event effective.

2. Conduct a survey to stakeholders so you will determine the things you should improve in your organization and the ones you should maintain. These following survey questions are going to help you get all the relevant information:

• What do you think is the primary purpose of the organization?
More likely than not, a stakeholder who has not been updated of your organization’s mission and vision statement won’t have an idea what you are aiming for. However, if your foundation is organized, the stakeholder is aware that your foundation is not just asking money, but raising cash for a good purpose.

• Are there problems within the organization that may deter its success?
It is every stakeholder’s right to choose an organization which they feel is clear with its purpose. This is why asking them about the challenges they may have observed in your organization is one way to nip problems in the bud.

• Do you have suggestions for the improvement of the organization?
Your stakeholder’s opinion matters because if they do not see that you are sticking with your organizational goals, they will see no point of supporting your organization. With this question, you will be able to determine the things that need improvement.

• How do you compare the organization with others providing similar services?
Your organization should have a deeper sense of perspective so it can stand out from other organizations with similar services. When you ask this question to stake holders, you can easily identify the reasons your organization is worthy of their support.

3. Once you have determined the hits and misses of your organization, you need find out how you can improve it. When stakeholders are aware of your conscious efforts to improve your group, they will not hesitate to continue their support.

After you obtain insightful ideas from your stakeholders, you will know how you can improve your organization so you can retain existing supporters and attract new ones. Every organization strives on achieving one goal and the key stakeholders play a crucial role in its success. This is why, you need to take good care them by ensuring that they see some significant improvement in your organization.

8 Key Steps to Successful Fundraising: Step 2 of 8


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Step 2. Set Your Goals

I. The goals and dynamics of the organization should be clear to all members. Without clear and deeper understanding of the mission and vision statement of the campaign, the efforts will be useless as no one knows the reasons for organizing a fundraising event. There are some exercises you can try to test if your group really knows the goal that the organization is trying to achieve.

1. Ask each group members to identify the difference between mission and vision statement. This needs to be clear because if they cannot tell the difference between the two, they will be confused of their purpose in joining the campaign.

2. The group should already know the organization’s mission. 

3. The group should already have an idea of the organization’s vision.

4. Ensure answers have been presented clearly.

5. Check if the mission and vision statement reflects the ones that your group is trying to advocate.

II. Once all of the group members provide their answers, try to compare if they match your organization’s mission and vision statement. With their answers, you will be able to determine if they truly know the purpose of such an organization. When checking their answers you need to find out if these following criteria are met:

1. Their answers must coincide with the message of your organization.
2. All members must be in agreement with the organization’s mission and vision.

III. If most of the answers don’t seem to reflect your organization’s goals, it is imperative that you arrange a meeting so you can discuss gray areas. This is an important step because by arranging a meeting, you will be able to update all group members with the goals of the organization. During the meeting you should discuss:

1. The reason for putting up a fundraising organization.

2. The role of the group.

3. The challenges that each group member may encounter and the steps to resolve issues.

IV. Getting all group members to agree on the same goal can be a bit of a challenge especially when they are not updated with the organization’s goals yet. However, this activity will help them become accustomed to what the organization wishes to achieve. It may take time before your group members will be in agreement with the foundation’s goal but this does not mean that you won’t share the same purpose. All it usually takes is to make them involved in every endeavor that the organization wants to make.

V. Make your own assessment for you to determine if they have clearly understood the main objective of the activity. You need to evaluate them on various areas such as their personal understanding on how the organization works. You can connect with the rest of the group members if you share the same goal and concept.

With this step, you will increase your group’s involvement and participation in any fundraising activity you plan to organize. This is due to the fact that they share the same purpose and they know the role they play to make the fundraising event a huge success.

8 Key Steps to Successful Fundraising: Part 1 of 8


Behind every successful fundraising is a clear and systematic process that provides you an idea how the event should be organized before it commences. These steps are going to be your primary basis for fulfilling the campaign’s main objective.

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I. Set some criteria especially if you have more than one prospect. This way, you can narrow down your selection based on your prospects’ qualifications. These series of questions is going to be your starting point and they will help you identify the person you consider a perfect fit for the role:Step 1: Appoint A Fundraising Specialist

1. What are the strengths of your prospective fundraising specialist?

    Determine if these strengths are going to help the specialist run the organization effectively.

2. Is your fundraising specialist going to offer a paid or volunteer service?

    You may have some existing employees who are willing to devote their time to fundraising. If this is the case, you can pull them out from work so they can spend a few hours preparing for the event. The amount of time they are going to spend will greatly depend on your decision. 

3. What are the fundraising specialist’s areas for improvement?

    Aside from the strengths of the specialist, it is also important that you identify their weaknesses and the approach to use for improving them. 

4. Is the specialist willing to devote a fraction of his time to fundraising?

    Commitment and dedication are going to be very important when hiring a specialist. Even when your prospect has what it takes to be a fundraising specialist, itwill all be useless if they are not committed in taking the responsibilities. 

5. Can the specialist handle the primary fundraising responsibility?

    For a specialist to be effective and efficient in his or her role, a clear understanding of their fundraising responsibility must be kept in mind. When they exactly know their responsibilities, it will be easier for them fulfill these duties.

II. A fundraising specialist plays a crucial role in your campaign. You can’t proceed to the next step without appointing the specialist. These options might just help you get the right person that will handle the responsibilities for your fundraising campaign:

• Get someone to volunteer for the campaign or event.
• If you have existing staff that is qualified for the job, ask them to volunteer or devote a few hours to organize the fundraising event on a daily basis.
• Hire a fundraising consultant with substantial experience so you can spend less time on training.

III. It is essential that a fundraising specialist knows the technicalities of a fundraiser and with that being said, providing sufficient training is a must. All members of the organization should receive training for creative inputs to be materialized. A fundraising event becomes successful when everyone has contributed their ideas.

IV. When you try a different approach and identify new talents, you will sure achieve your goals in making the event a great success.

Following this step will help you to stay committed in raising money for a good cause and you know that your primary purpose of organizing the event has not been defeated.

5 Essential Elements for Fundraising Online


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When it comes to raising money, you need to take your strategy to another level so you can achieve your goal of obtaining more supporters. Fundraising online can be challenging especially if you have not ventured into this approach before. Supporters are going to be essential in meeting your goals and in every approach, there is always a formula that gives you an edge over other fundraising organizations. These are essential elements and without which, the entire campaign will be useless. Just like any approaches involved in fundraising, it does not necessarily take rocket science for you to understand how elements (or the lack thereof) affect your probability of achieving your main objective in raising money.

Key Elements of Online Fundraising:

1. Strategic Planning
There is a huge difference between carefully planning things out and planning just for the sake of organizing a campaign. When you plan a fundraising event carefully, you know who your target audience is and you already have an idea of the challenges you will face along the way. When it comes to planning, you need to be realistic and you need to prepare yourself for the outcome of the event. You should also get sure-fire solutions to issues that may arise during the event.

2. Informative Email Messages
Your prospects or target audience do not have the time to read your emails all day and for sure, they won’t bother reading long email messages especially if they have other obligations to attend to. When you are sending emails to your prospects, make it short but concise. Let them know about your main objective. Your emails must also be tailor-made so potential supporters can relate to it. While fundraising is all about raising money for a good cause, you should highlight other goals of your organization. Your prospects should not have the impression that you are not only asking money.

3. Use Social Media.
The social media is a very powerful tool because it has the ability to encourage additional subscribers to join the event. However, you must also keep in mind that the process has to be done strategically. Just because you used social media as a tool for gaining more supporters does not mean it is a hundred percent effective. Not all social media channels are going to be of great use to you and your target audience so you only have to pick at least two that you consider useful for your campaign. Make sure you bank on a good content and always update the page with relevant information.

4. Powerful Branding
You are promoting your organization for a good cause and branding is going to be crucial in your marketing endeavor. They represent your organization and your goals minus the words. The logo should represent your organization and bear your contact details. The goal is to have stronger online presence and it all starts with branding.

5. Build Rapport
Communicating with your supporters and giving them updates of your campaign will help you win their complete trust. Even after the event, you should show your sense of gratitude by thanking them for participating in the event. This way, you will get to know your audience on a personal level and it will not be difficult for you to connect with them in your future fundraising events.

Winning Ideas To Raise Funds For Your Sports Club



For sports clubs that are deciding on organizing a fundraising event, innovativeness and creativity are a must. You just cannot come up with rehashed ideas as you have to think out of the box. If your fundraising ideas are unique, fun and interesting, getting support from sports club members will not be a hard thing to do. Sports club members have to be consistent in making a conscious effort to encourage donors or sponsors to participate in the event. For you to raise some cash successfully, there are some factors you should take into consideration. Once you look into these, it will be easy for you to come up with fundraising ideas for your sports club.

Preparing the things you need for the event is going to be necessary. A fundraiser that is fun can definitely yield positive results. It will also be a great experience for everyone if you give creative rewards to the fundraising supporters. These rewards may include event tickets, club merchandise, dinner with the player and many more. Regardless of the objective of the sports club, individual support and contribution are essential for the event to be a success. You may start with a crowdfunding campaign so you can raise money for purchasing new sports equipment, traveling to major sports event or even starting a new club.

Sponsored Challenges

Fun challenges that encourage team work are good fundraising ideas. From fun run to pizza eating competition, you can sure get a large number of participants to join. You can increase the event’s exposure to the public by getting a newspaper to write about it. For sure, the participants will keep their eyes on the prize especially when wining means helping the club raise enough money for their needs.

Exhibition Matches

Regardless of the sports club you are raising money for, exhibition matches will sure win the members’ nod. Not only does it promote sportsmanship but you can also raise your club’s profile especially if you open the exhibition match to the public. You can attract crowds by carefully organizing the event. Aside from trophies, make sure there are incentives for the winning team.

Sell Sports Merchandise

For participants who make a purchase of sports merchandise, they get a feeling that they are also part of the team especially if it is the team they are passionate about. They won’t mind spending some cash on the team they are rooting for. Buying sports merchandise such as car stickers will also help your team become known to other people.

What’s in it for sports club members?

You Promote Teamwork
Making a fundraising successful cannot be compared to a certain type of game that only one can play at. There should be team effort and nothing feels better than reaping the rewards of the club’s hard work.

You Increase Profitability In A Fun Way

Having fun and raising money at the same time is indeed a great combo especially if you know that you have contributed to the club’s success. Whether it is about emerging victorious in a game or helping your club organize a fundraising event, it still provides you a positive result.

You Improve Your Club’s Profile

Since anyone can participate or witness the event, your team is most likely to gain a great amount of exposure. With this benefit, they will be encouraged to exert more effort not only to raise money but also to provide ample support to the club.

Choosing The Right Fundraiser For Your School


Even when you have the best and purest intentions of raising money, execution is still very important. When it comes to choosing a fundraiser, you will either excejoining 770559 1280ed or fail to meet expectations. There is only one thing to keep in mind if you want to succeed in your fundraising event and this is to ensure that your fundraiser matches your group. If a fundraiser fails to match your group’s interest, the purpose of the event will be instantly defeated. This is due to the fact that getting participants to sign up will be such a challenging task. You need to start with the factors that will be of interest to your group members.

Find out about the group’s motivations.

Each member of your group has different goals of participating in a fundraising event. Some of them want to help while others have more profound goals. Regardless of their reason for participating, it is important that they are motivated to meet these goals. For instance, group members may be motivated to participate because of the material prizes while others like to be involved in the social scene. Once you have gathered the group’s main objective and reasons for joining, it will be much easier for you to choose the right fundraiser.

Set realistic goals.

A fundraiser will only be considered a success if you get all group members to participate in the event. Without support, a fundraiser is bound to fail. You can prevent heading straight towards the brink of disaster if you set realistic goals. How can you tell if those goals are realistic? Think about your group’s capacity to raise money. Identify your group’s strengths and weaknesses. Some of them may be good at selling while others may be good at organizing. Assign members to a task that you know they are good at. A fundraiser coordinator must know his or her group prior to choosing a fundraiser.

Determine the group’s passion.

A fundraiser may be interesting enough for group members to walk the extra mile, but if they are not passionate about what they do, the time and effort you invested will all be futile at the end of the day. There should be something that your group members are passionate about and you need to work these out. You can make the fundraising event fun if groups do not see it as an obligation. If they are having fun with what they are doing, they won’t even know they are already doing it for a good cause.

Plan things out carefully.

Even when you have brilliant ideas, the failure to plan everything can make the event unsuccessful. Once you have identified your group’s passion, strengths and goals, you need to fuse all of these into one so you can determine the group’s common goals. In spite of the group members’ individual differences, you can still have the same goal once team work is present. Monitor the event and do a follow-up if necessary.
After the event, you should make an effort to evaluate the event so you will know the things that work and the ones that don’t. Ask the group about their personal experiences raising money for a good cause and the challenges they encounter. You can help your group avoid mistakes the next time you choose a fundraiser this way. Finally, don’t forget to thank your group and other participants.

Scratch And Support Fundraiser: A Fundraising Idea For A Small Group

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For a small group, it is always a challenge to come up with a fundraising idea that can encourage a large number of participants to join and earn a decent profit. If you want a fundraising option that is most likely to gain a lot of supporters, the Scratch & Support Fundraiser is a good idea. This fundraiser caters to small groups and aside from the fact that it is profitable, the process is also fast and stress-free. There is no need to endure tiring and tedious process to get more participants because the process involved in this fundraising idea is straightforward.This fundraising idea will be of interest to the participants because it can keep them entertained. One card has a total of 40 concealed dots and for the amounts to be revealed, you need to scratch these dots. The corresponding amounts behind these concealed dots are 50c, $1, $2 and $3. The amount that will be contributed to the fundraiser will depend on the amount revealed through scratching the dots off. Each person will have to scratch two dots. For each card, the fundraiser can get up to $80 donation.

If you do not have enough time to organize a fundraising event, this can be a great option since it does not demand too much time. You can set it up easily and you will also have two payment options to choose from. You can either pay within 14 days and this applies to registered clubs, schools and other approved groups or you can also pay up front. With this option, you will be entitled to receive 20% extra cards which are free of charge once the initial cost is settled. The cards can also be personalized if you want to.
However, you need to take note that if you choose the generic cards, the turnaround time will be 24 to 48 hours. For personalized cards, you need to wait for approximately 7 days for the cards to be delivered. It is also highly recommended that you encourage each member of the group to place an order of fundraising card. You can also keep track of the sales with the use of the tally sheet.

The reason Scratch & Support fundraiser is an ideal way to organize a fundraising event for a small group is because it yields immediate results. For every number revealed, the participants have to donate and the donations are already converted into profits.

Schools and other small groups can highly benefit from the Scratch & Support Fundraiser. It is an easy way to raise money but very profitable nonetheless. If you intend to choose this type of fundraising event, you will not regret doing so. If you want additional information regarding this fundraiser, you can also request a free fundraising information kit and it is available once you fill out the online form. All of the information you wish to obtain regarding this fundraiser are included in the kit. With it, you will have an overview of how to run the fundraising event.