Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Why Is Strong And Solid Management Instrumental To Building Trust?

Why Is Strong And Solid Management Instrumental To Building Trust?

How many organisations have you encountered falling apart simply because they are not meeting halfway? How many members have decided to leave because of unclear rules and policies? It might be common to fundraising organisations to lose members and donors before trust is established. There are several reasons these things happen.

Lack of communication 

A solid organisation is built upon constant communication with your staff. You will never know what they are capable of doing unless you tap into their potential. This only happens if you communicate with them regularly. Scheduling a meeting on weekends will help you to establish rapport with your staff. It is only then that you will be able to find out how each of them can contribute to the success of your fundraising campaign.

Lack of transparency

Since fundraising involves money, your donors and staff have the right to know how you are going to use the money. If you are keeping secrets from them, you are leaving an impression that you are only after their individual contribution. Not keeping them involved will only raise doubts, which can be toxic to the organisation. Take time to create an accurate financial report that your staff can check every once in a while to know what it going on with your funds. 

Why is strong management important?

The leaders of your organisation are responsible for building a strong foundation to accomplish common goals and overcome challenges. Effective management is essential to the process. You will never know the struggles of your staff if you fail at the management department. Make time to find out about the challenges that deter each member from working towards a common goal. Give them enough time to be familiar with the ins and outs of fundraising. If you do not see any results, talk to them so you will understand what the problem is.

Some leaders fail because of failing to communicate with subordinates. A strong and solid management is your ticket to earning your members' trust. If you do not trust them, it will be difficult for them to believe in your cause. Fundraising should be a team effort.

If members have questions,  make time to answer them so clear doubts. It is also important to demonstrate attention to strong and effective management. Find out about your organisation's strengths and weaknesses so you will know how you are going to create a strategic plan intended to build trust. Your program officers must also be involved in providing training to staff so they will also learn the fundraising ropes.

4 Types Of Fundraising Every Organisation Can Consider

4 Types Of Fundraising Every Organisation Can Consider

When it comes to choosing a fundraiser, organisations cannot easily make up their minds because of the options to choose from. Even for beginners, the chances for success is still high. You just need to choose the type of fundraiser that will cater to the audience you are trying to target. 

1. Host a fundraising event

There are many ways you can get potential donors together in one venue and one of which is by hosting an event such as a golf tournament, 5k and gala. Aside from creating a memorable experience, you will also bring awareness. Events must be carefully planned with a purpose. 

2. Online donation

Organising an event does not have to happen in a specific venue because asking donations can also be done online. However, this type of fundraising is not as simple as creating a website and expecting people to click the 'donate' button and voila! instant donation. You will need to tell a story and toss a number to get the transaction processed. You can set up an online registration and also add an option to donate on the website. The donation page should give donors the option to make a donation upgrade.

3. Crowdfunding

Speaking of online donation, leaders can also encourage supporters to create a page that they can share with their friends and family. Crowdfundraisers can either stand alone on their own or they can also be paired with a fundraising event. Supporters will be the ones to spearhead the event making sure that all networks are used to maximise the effectiveness of this type of fundraiser. 

4. Auction

A silent auction can also complement an existing event. Donations can be obtained from purchasing tickets. You will also have the option to have any number of items available for auction. This technique will boost the donations and attract potential donors. 

You can also mix any of these types of fundraising to boost your efforts. If you have many supporters, it is possible to incorporate at least 2 or three fundraisers. It is also important to note that organising an event must also be coupled with commitment and hard work. 

How To Be A Great First Time Fundraising Coordinator

How To Be A Great First Time Fundraising Coordinator

Volunteering for a fundraising organisation is a great experience as you get to support a cause and meet friends who share the same goals and interests as you do. If you have not volunteered before, the thought of shouldering some major responsibilities can be intimidating. 

The first step to preparing yourself in becoming one of the fundraising coordinators is by requesting a short meeting with the previous coordinator. Handing over the reign may not be an easy task as you need to be familiar with the ins and outs of fundraising. The information may be too much for you but keeping a few important things in mind will ensure you are on the right track. 

Delegate the task to other volunteers

It can be overwhelming to carry out the task by yourself. You still need a team of dedicated volunteers to help you get things done. Aside from raising funds, there are other goals you need to accomplish. These are small goals that when left unaccomplished can accumulate into bigger problems. Talk to other volunteers so you can get some help. 

Do a thorough research

Choosing a fundraising project is challenging as you need to make sure that it is aligned with your organisation's mission. Sometimes, members choose a popular fundraiser. Just because everyone chooses it does not mean that it will also work for your organisation. Doing some research will give you some insights on the fundraising project that is suitable to your objective, mission and vision. 

Use your creativity 

Being creative opens doors to better ideas. If you intend to sell cookies, think about giving it a twist. If there are many fundraising organisations in your town running the same fundraiser, there is no need to change yours. Bank on your creativity as this can capture your supporters' attention. Add fun in fundraising so the event will be a memorable experience for everyone. 

Reward volunteers

Aside from giving verbal recognition, small rewards and prizes are also essential to keeping your volunteers motivated. The milestone you accomplish on a daily basis plays a big role in achieving greater goals. However, the road to crossing the finish line is not easy. This is why you need to reward your volunteers to encourage regular participation. 

Make yourself available

Volunteers may have questions regarding your fundraising project. While you may not be physically present, being available most of the time makes a difference. Make sure your contact information is available to your members or volunteers. 

Tips For Organising A School Fun Run

Tips For Organising A School Fun Run

Schools organise a fun run to promote physical fitness. The fundraising event is participated by students, teachers and parents. Students are the ones that collect donations based on their personal performance and pledges. School fun run is considered one of the most popular fundraisers and its success depends on the participants' level of performance and financial support. Fun run is intended to raise money for various causes. Although it is not a new idea, it is considered to be appealing to parent groups. 

Organising fun runs is no easy task. Whatever your objectives are, you need to make sure that you accomplish your goals. One of the most important things you need to keep in mind if you are going to organise fun runs is to encourage participation among students. Since students play a major role in ensuring fundraising success, it is essential to know the key things that will capture their interest. 

What are the keys for success?

Fun runs require strong leadership and advance planning. Although it is not as complicated as a silent auction, planning ahead of time is important so you can notify school staff, students and parents. You can encourage participation and increase the chances of success if everyone is aware of the event. Not all parents may be aware of the how fun runs work. Educating them about its concept will be a huge help. 

Aside from parents, school staff must also be educated so they can offer their full support. Clear communication with teachers about the role they should play will also be necessary. Getting teachers on board should also involve reassuring teachers that they have all the resources to make the event memorable. 

Establish a well-organised group

The workload can be overwhelming if you are organising a school fun run. This is the perfect time to break the workload into sub groups. It is easy to delegate tasks if you know the people who are going to take care of them. Avoid situations where volunteers get stuck with monumental load. Build a strong team that will help you get every task done. Fun runs require long-term commitment. Choose people that are committed and hard-working. 

When it comes to creating a systematic plan, starting months in advance helps you analyse where the problem lies. If you need to change some plans, advance planning will take you in the right direction. When setting goals, make sure you are realistic about your potential financial success. Think about the gross profit and find out whether or not it is reasonable. 

3 Secrets To Holding A Successful Fundraising Campaign With The Millennial Generation

3 Secrets To Holding A Successful Fundraising Campaign With The Millennial Generation

Is there a secret to interacting with the millennial generation? While many fundraising organisations are trying to tap into this generation by becoming more innovative, it is sad to say that only a few have managed to succeed. When dealing with millennials, it is important to understand the factors that will capture their interest. Dubbed by some generations as lazy and apathetic, the millennial generation has the potential to contribute to the success of your fundraising campaign. Here are 3 secrets to winning their hearts:

Familiarise your target audience

The millennial generation has been born into the digital era. Everything is fast-paced, quick, easy and convenient. Knowing the trends that will appeal to this generation will help you get the right audience for your campaign. These days, a company composed of this generation will surely not find technology challenging. In fact, they are the generation that can be considered technologically savvy and they know how to work smarter than others. This means they do not believe in working longer to accomplish business goals. In fundraising, think about how this young generation can raise funds and awareness. Once you have profiled this generation, stimulating their interest will be a breeze. 

Explore, interact, engage

A generation that grows up with the Internet has one thing in mind: online applications and mobile apps. Use technology for running your fundraising campaigns. These simple tools can go a long way when it comes to capturing young generation's attention. When you use technology to your advantage by making it easy and convenient for this audience to donate, it will not be difficult to interact with them. Since information is made available by various channels including social media, make your organisation relevant by creating your own Facebook page. It is easy for this generation to know what is going on when you keep them posted. 

Use multiple communication channels and platforms

When it comes to communication with this generation, it is also important to use social media in engaging effectively. You will also have to build a website so millennials are updated of your events. Videos, images and blogs can also help you engage this generation. When this audience asks questions, try to reply promptly. It is also necessary to deliver pertinent information that captures their attention. 

Being accommodating is also essential especially when you hold fundraising events. Millennials easily get bored once they sense that you are not giving value to their personal time. Encourage them to participate and offer rewards. It will not be difficult to get this generation involved if you know the right formula.

3 Things You Can Teach Students During A School Fundraiser

3 Things You Can Teach Students During A School Fundraiser

Pursuing a school fundraiser is indeed interesting, but it requires involvement from teachers, students and parents. Everyone can benefit from participating in a school fundraiser, but the students are the ones that can benefit the most. This is because fundraising teaches some essential lessons that create a long-term positive effect on students. 

Setting Goals 

The most important lesson students can learn from fundraising is setting goals. It may not be meaningful especially to younger children, but explaining to them the reason goal setting is meaningful will enable students to realise its impact. Working toward a goal is not an easy thing to do. In accomplishing goals, it is necessary to show the process so children will know that it takes hard work and commitment to accomplish the goal. As adults, fundraising developers and leaders should lead by example. 

Practicing Self-Sacrifice

For children to experience success, they need to commit themselves to the process required to achieve long-term goals. With self-sacrifice, children will learn that it is a good feeling to help others in their own ways. This can soon develop into a life-long habit as they journey toward adulthood. Focusing on the needs of others and working hand in hand to fulfil these needs mean a lot. 

Articulating Passion

Passion is essential to ensure fundraising success. Children gain experience by providing some presentations that will help them articulate their passion. When it comes to fundraising, not everyone has the passion to help a community. There are key recipes to ensure success such as getting the right people to execute a long-term plan. One thing that can translate plans into meaningful action is by demonstrating how special skills can be useful in opening doors to many opportunities. 

A person needs to have the ability to understand other people. You cannot be successful in the field of fundraising if you are not comfortable with yourself. You will need to start early by nurturing children so they can create and even share a vision. You will also have to listen to people and show genuine care to them. All these attributes will not happen in an instant. It takes years to become a seasoned fundraiser. It is essential to pass on these vital lesson to the next generation so they too will know how to become great fundraisers. 

5 Signs Your Fundraising Campaign Fails

5 Signs Your Fundraising Campaign Fails

Is fundraising success really for seasoned leaders? Is there a chance for beginners to succeed in fundraising despite the lack of experience? You might have organised a fundraising event in the past and you found yourself scratching your head, wondering what could have gone wrong. These occasional setbacks do not seem to matter if you have encountered an A-HA moment wherein you have finally found the answers to your questions. However, if you are still in the same situation, completely clueless about the next steps to take, then your next fundraising event is doomed to fail. Fortunately, you can take full control of the event's outcome. The solution is simple: Avoid common fundraising mistakes. These five mistakes may be the reason for fundraising slip-ups. 

1. Confusing Fundraising Story

A fundraising story has deep impact on people. However, it is also essential for these stories to connect with your audience emotionally. Ambiguous stories will only dissuade people. Make sure you are mindful of how you deliver your message. It helps when you ask yourself how you are going to attain your goal. Your message should be informative and focused. Avoid rushing into creating a story when you have not yet articulated your mission. Everything must be clear and detailed. 

2. Unclear Call to Action

A call to action compels people to take the next step. It signals audience to act now. A clear call to action means that people are completely aware of the steps to take. Missing a call to action or failing to push people in the right direction means that you are not doing well in promoting a campaign. Readers should be motivated to spread your campaign. If there is no sense of urgency established, it will be difficult to get a response from your target audience. 

3. Poor Visual Content

Why is putting high-resolution images and photos required to increase online fundraiser success? Quality visual content matters. Compelling images tell your fundraising story minus the words. While it only demands less effort, many organisations fail to get the right formula because of choosing the wrong images. Aside from fundraising stories, photos and videos also create a powerful impact. Make sure your visual content communicates to your readers. 

4. Lack of Social Media Strategy

The social media is one of the contributions of advanced technology that has the power to tap into your target audience. Many organisations have succeeded because of utilising social media well. This social platform can reach thousands and even millions of potential supporters and donors. One engaging content and you can win yourself multitudes of followers. Unfortunately, social media sites will not attract audience for you unless you have put strategies in place. For these social platforms to work perfectly, your social media site needs to keep your audience come back for more. 

5. No Updates

After an event participated by interested members of your community, everyone deserves to be updated to get ideas of what your future plans will look like. Not giving updates to your donors, volunteers and supporters will only send a signal that your future projects are hanging by a thread. Keeping people in the loop will let them know the status and milestones of your organisation. 

What Does It Take To Retain Donors?

What Does It Take To Retain Donors?

Donor retention is harder than acquiring a new donor. Many organisations struggle with retaining donors because previous donors no longer see a good reason to stay. Is your organisation also struggling with donor retention?

Donor retention starts with establishing a relationship. However, the idea of establishing a relationship with donors is easier said than done. There are a few things you need to keep in mind. 

What is donor retention?

Donor retention has to do with relationship building between your organisation and donors. It is not an easy endeavor as there are some factors you have to take into consideration as to why donors leave while others stay. First impression really lasts. Making a good impression involves having creative communication. 

When it comes to communicating effectively, organisation should go beyond raising money. Donors do not appreciate if they receive a generic note. The way you communicate with someone will depend upon the information you are going to share. Is it something relevant? Fundraising letters should be personalised and should reflect the objective of your organisation. 

How to improve donor retention?

Establishing relationship with donors is not easy if you are not learning about your donors. It is important that you know your donor's interest so you will have an idea how you can motivate them. It takes more than just a generic "thank you" for you to establish a positive relationship and retain donors. There is a dramatic difference when you personalise every donor encounter. 

When donors have the freedom to express themselves and connect with your organisation emotionally, it will not be impossible to retain them. Allow donors to select their interests by creating separate messages that focus on your organisation's objective and goals. Seeing your donors as more than just a transaction can create a great difference. It is also important to engage donors based on their interests. You will keep them motivated this way. 

Tips For Setting Fun Run Fundraising Goals

Tips For Setting Fun Run Fundraising Goals

School fun run is an interesting event that parents and children alike can participate. Aside from putting a systematic fundraising strategy in place, the success of this event will depend on the goals you set. Well-defined goals are essential to keep members, volunteers, donors and supporters on the right track. If goals are not properly set, everyone loses focus and interest. The operating costs for setting up a school fun run fundraiser deter leaders from pursuing plans of organising this kind of event. However, setting SMART goals can go a long way. SMART stands for specific, measurable, ambitious/attainable, relevant and time-based. 

Everyone wants to accomplish the goals they set, but if the road to achieving these goals are full of obstacles, it will be difficult for the organisation to take the first step. Setting an effective goal involves dealing with one particular area of performance. This is where setting specific goals comes in. 

Goals should also be measurable rather than subjective. If you intend to push for higher performance, make sure that the goal is attainable. Organisations embrace frustration when the goal is too high and unrealistic. It is imperative to set goals related to your organisation's overall objectives, core values and mission. You will also need to set a deadline as to when these goals should be accomplished. 

Things to Track 

You will know the progress of your fundraising event if you track the following:

Fundraising Revenue:Your revenue is a combination of registration and fundraising. It can a challenge to incorporate online fundraising into your fun run event, but with an effective goal in place, tracking results will be much easier than you know. 

Sponsorships: Fun Run fundraising provides a perfect opportunity for sponsorship revenue. Use this to your advantage by setting an amount of money you will collect from corporations and businesses.

Registration Fees: Schools that organise a fun run fundraising event will charge for participation. 

Everyone should be involved in organising the event and setting goals. Each and every contribution will be beneficial to the event so encouraging full participation is necessary. Students, parents, teachers and school staff must be made aware of the impact of their participation in the event. Donors who are willing to donate search for proof that they have made a good decision. While it can be fascinating to set goals which involve collecting funds from various channels, setting unrealistic goals is going to be a recipe for disaster. In fun run fundraising, it does not always have to be about speed as slow and steady still wins the race. 

Payment Processor And Its Importance To Fundraising

Payment Processor And Its Importance To Fundraising

The donors' experiences can have a great impact on their decision to support your organisation's future fundraising plans. Aside from their overall experience utilising your website, it is also essential for organisation to be aware of the payment processors because these can also affect one's ability to retain or convert donors. Freedom and flexibility are two of the most important qualities that you should look for in payment processors. 

Payment Processor vs Payment Method: The Difference

Payment processors move cash from one place to another. It is easy to confuse payment method for payment processor, but there is a big difference. Payment methods have to do with the source or form of the money that an individual plans to transfer. This means that you can pay with a credit card, gift card and cash. On the other hand, payment processors are the ones facilitating the transaction to ensure that the money is received by the recipient. PayPal Pro is an example of payment processor. 

The importance of payment processors:

These days, many people consider online transactions convenient and in spite of the option to give with credit cards, having limited choices can affect the organisation's conversion rate. 

Organisations should make it easy for donors to complete the transaction. Any extra step can cause a donor to walk away as they may not have the luxury of time to follow all the steps. When it comes to filling out the donation form, the only option available to donors is paying with their credit card. Having the option to pay with their PayPal account is another easy way to complete the transaction. Credit cards may not be available all the time, so giving donors other payment options will reduce the risk of not completing the transaction. 

Choosing a payment processor involves a number of factors such as integrations, user experience and fees. You should also remember that a processor does not fit all. You need to assess your payment processor to ensure that it fits your business needs. Transitioning from one payment processor to another is also essential as fundraising strategy evolves. 

First-time donors who have great experience using your website will decide to regularly support your organisation. Aside from ease of use, organisation should make it fast and easy for donors to make an online transaction. Donors can change their minds once they experience difficulty. However, a processor that can be completed in minutes can definitely make a difference.

The Truths And Myths About Fundraising

The Truths And Myths About Fundraising

Fundraising is a serious endeavor that requires hard work if an organisation aims to tread upon the path of success. However, myths get in the way and may even deter leaders and members from succeeding. It is essential to know the truths and myths about fundraising so you will be able to move forward and make the most out of raising funds and friends. 

Myths 

Myth #1:If you are new to fundraising, you may think that the entire process is indeed a mystery. Someone who has ventured into fundraising will surely feel discouraged when rejection is experienced. Nobody wants to be held accountable for the mistakes they commit and this is where the problem lies.

Myth #2:Another reason fundraising fails is when you are in doubt of your organisation's ability to succeed. While you need to have a prove track record to raise money successfully, this is not the be-all-and-end-all of raising money. There are development officers who have check members' qualification to ensure great talents are nurtured and utilised. 

Myth #3: Many organisations only turn to large companies when asking money for the belief that this will be the only way someone can obtain sufficient help. Everyone can contribute to the success of your organisation regardless of the amount they decide to donate. 

Truths 

Truth #1: Support must be earned as you do not get it instantly. Organisations must prove to potential supporters that they are efficient in delivering what they have promised. Trust and transparency must be present as these are also the keys to fundraising success. If you have a mindset that support is always available to fundraising organisations, you will not be to get the results you are looking for. 

Truth #2: Successful fundraising does not happen in an instant because you need to have a proper strategy in place. This means you need to plan, execute and assess. It means you should be keen on details and know what your organisation needs. 

Truth #3: There is no such thing as the right moment when asking donors because prospects will reject you if your organisation does not reflect your mission. Soliciting from donors, does not require any perfect timing because you can ask any time. You just need to invest in creating a fundraising story that connects with people. A fundraising letter that creates a strong impact on your donor will definitely win the prospect's approval. 

3 Tips To Turn Social Media Followers Into Regular Donors

3 Tips To Turn Social Media Followers Into Regular Donors

The social networking sites will be instrumental to the success of any fundraising organisation if opportunities to reach potential donors are utilised. Creating an engaging page can gain likes and followers. However, likes and followers can also be converted into regular donors when effective strategies are used. 

1. Build a connection to influential organisation

Social influencers can increase your engagement as you share strong and meaningful content. You can amp up your strategy by identifying social influencers. You can start by doing some research so you can determine the influential people who are connected to your organisation. If you have an interesting content, you will be able to generate hundreds of shares. 

2. Create a fun process

One way you can get more than just likers and followers is by consistently providing people with creative ideas that will keep them engaged. You can also create quizzes that capture information of users. Anything that increase brand awareness and engagement can improve your chances of converting followers into donors. 

3. Allow donors to give feedback

Knowing what donors have to say about your strategy in engaging them can help you make some improvements. Asking for feedback from donors can either be in the form of surveys, advice and many others. 

3 Techniques That Guarantee A Successful Fundraising Event

3 Techniques That Guarantee A Successful Fundraising Event

A fundraising event provides a perfect opportunity for supporters to connect and establish a much deeper connection by sharing experiences and stories. The event does not only build an opportunity to create rewarding and positive experience but also strengthen existing relationship with your fundraising organisation. However, there are many aspects of organising a fundraising event that may deem by most supporters to be less appealing. This is where the challenges become a deterrent to obtaining long term success. It takes years of expertise and experience for every fundraiser to ensure the success of an event. With an effective strategy and a team of hardworking individuals will make any goals possible. Here are ways you can make every event worth-remembering. 

1. Be creative

To some, fundraising is fun, but to others it is boring and unexciting. While it is true that you cannot please everybody, there are still ways you can come up with a more create concept of fundraising so it will be more appealing to all of your audiences. You may not win all of your prospects' nods, but poking their interest can make a difference. For instance, if you are aiming to support a community, you need to know how you can reach out to them. Do they love sports? Do they have a penchant for art? Being creative is one way to engage your prospects. 

2. Obtain new information

Technology is constantly changing and your organisation should keep up with the trends to avoid the risk of falling behind. In the digital age, social media has made it easier for many people to communicate. Many businesses find it convenient to connect with prospects.  One way you can have a wider reach is by creating a page. Be sure to regularly update your page so supporters will be aware of your organisation's upcoming events. Using social media will also help you spread the word to as many people as possible. Having a multi-channel social sharing strategy will also enable you to engage multiple groups. Members and supporters will also stay updated of your events and other fundraising plans. 

3. Have fun

Fundraising is not supposed to be an obligation for your participants. It should be a fun activity that supporters must look forward to. There should be a sense of healthy competition and camaraderie. Think of a way you can incorporate fun activities that will develop your members' creativity and skills.  

4 Personal Fundraising Problems And Their Solutions

4 Personal Fundraising Problems And Their Solutions

Are your supporters hesitant to start fundraising? Do you know what holds them back? Regardless of how good you present your campaign, supporters who have self-doubt cannot provide their full commitment. The success of your campaign requires hard work and commitment. Without these, it will be difficult for your supporters or donors to participate. 

1. Not sure how to fundraise.

There are supporters who are willing to participate in fundraising, but the common problem that organisations face is that there are inexperienced supporters who do not know how to start the task. Everyone has the potential to fundraise so long as there is sufficient support from the organisation. Leaders should equip supporters with all the training tools so they will be confident in facing people. You can empower supporters by assisting them in communicating the vision of your organisation and teaching them the proper way to fundraise. 

2. No time to fundraise.

Another reason supporters are hesitant to make a commitment is when they do not have the luxury of time to attend meetings and events. Leaders must show to supporters how easy it is to fundraise. Walking fundraisers through the process of creating a campaign page can make a great difference. You can also detail each step to ensure you will not be missing out any opportunities. 

During the first few weeks, you will need to hand hold your supporters by prompting them to share your fundraising page. You may also provide a sample of your emails and social media posts so they will know how write a personalised message to donors. 

3. Not having enough friends. 

It is true that fundraising is also tantamount to friendraising. Being an effective supporter does not necessarily mean you need many friends. Just the mere fact that supporters are participating is already the first step gaining more friends. Fundraisers or supporters must be given the opportunity to make a difference so they will also realise their impact on the organisation's mission. 

4. Not tech savvy

With the advent of technology, many organisations are now turning to social media to communicate their mission. However, technology is perceived as a threat by fledgling supporters that they find it difficult to fundraise. Organisations must make supporters realise that technology makes fundraising easy and convenient. With its wider reach, many potential donors will be able to support the cause. Dedicating your time to provide assistance to supporters in creating email templates, sharing social media post and setting up a fundraising page will help them feel comfortable with technology.

3 Steps To Ensuring Commitment From Your Board

3 Steps To Ensuring Commitment From Your Board

A board member plays an important role in your organisation as they are responsible for proposing an event that will be crucial to the success of your campaign. Ample preparation must be kept in mind to ensure that the event will go as planned. However, if your board lacks commitment, there is a slim chance that you will get the result you are looking for. Special fundraising events are not only intended to raise money as it is also a chance for you to get clients, thank your current donors, build membership and even introduce prospective donors to your campaign. There are three ways you can get your board to commit to your fundraising event. 

1. Ask each board member of their commitment

It is easy for board members to say they are fully committed, but after the meeting, most of them become uncertain. Instead of assigning everyone to sell tickets or fundraising items, ask each of them for a specific commitment. Ask them what they can contribute to the organisation to ensure its success. There are board members who are good at process management and there are those who have a knack organising the event. It is important to know what your board members are good at so you get them involved in a task they want to participate in.

2. Debrief

Preparation does not only start from the beginning of the event, but also towards the end. Ask your members how much time it took them to accomplish their goals. Get to know the things they could have improved and find out if there are things that might have been done differently. Their expectations must also be set that fundraising is not just about raising money but also raising friends.This way, you will have a list of notable names who can be your likely candidate for next year's fundraising event. 

3. Set expectations

Your staff must also know what to expect from the event. Since they are going to be an important part of it, their expectations regarding participation must be properly set. They should also be made aware that participation is still part of their work as a board member.  

It is also worth-noting that special fundraising events are time consuming. They require sufficient preparation so things go as planned. If you cannot get board members to commit to the event, the idea of organising an event can be exhausting and frustration. Be sure to have enough donors and volunteers for the event. People must also be close to your mission to ensure commitment.

Do You Take Care Of Your Volunteers?

Do You Take Care Of Your Volunteers?

Fundraising provides fun and rewarding experience. You also owe the success of your campaign to the people who undyingly support your cause-these are your donors, supporters and volunteers. When there is little time, but so much work to do, volunteers make it easier for you to carry out the day to day task. However, there are some instances when volunteers also feel the stress of trying to accomplish your goals. Without recognition, it is easy for volunteers to leave as they do not have good reasons to stay to begin with. If you want your relationship with your volunteers to prosper and last, here are some things to keep in mind: 

1. Provide substantial training

Volunteers may already be passionate about what they are doing, but this does not mean they already know the ins and outs of fundraising. You still need to lead them in the right direction by showing them the steps and letting them practice. It will also be helpful if you allow them to ask questions. When you have happier volunteers, you will also have higher revenues. 

2. Provide the right materials and support

Aside from training, volunteers also need materials and support to ensure success. They should have printed copies of training materials and sufficient supply of items needed for fundraising such as donor envelopes, order forms, annual reports, brochures and many others. There should also be a support readily available when they need assistance. 

3. Be open to new ideas

Volunteers must also be encouraged to make use of their creativity by sharing their ideas. While you may have some policies and protocols in place, this does not mean that you should be rigid all the time. Volunteers also need some opportunities to grow so they can excel at what they are doing. 

4. Track progress

Encouragement is important to your team of volunteers. Tracking their progress involves monitoring people who are working and contributing to the success of the organisation. If you happen to notice that some are no longer motivated to keep going, you should help them regain their confidence. If something is stopping them from doing their best, schedule a coaching session so you will be able to find out what really is wrong. 

5. Thank your volunteers

The entire process of fundraising can be tiring and tedious. Volunteers deserve recognition because of their efforts to make the event possible. Never forget to praise and thank your volunteers. They will surely appreciate this one simple gesture. 

How To Increase Parents Involvement In School Fundraising?

How To Increase Parents Involvement In School Fundraising?

Parents play an important role in school fundraising. However, it is always a challenge to get them involved. This is because of many factors that may keep them from being motivated. Motivation is essential to fundraising because it is only then that parents will be able to dedicate themselves to sharing their creative ideas, experiences and capabilities. When it comes to increasing parents involvement, things are always easier said than done. There are three steps to getting parents' commitment. 

1. Let parents know about the school fundraising event in advance. 

Parents may possibly miss news about your fundraising event if you inform them a week before the event. You can avoid frustration by spreading the word early. This way, busy parents will have time to assess schedules and determine what they can do to help. You can also use a vast range of communication methods to have a broader reach. You can send emails directly to parents or give volunteer sign-up sheets to students.

2. Reach out to parents who have history of volunteering.

Another way you can make the most out of school fundraising is to reach out to parents who are actively involved in school. However, you should not also overlook parents who do not have experience volunteer as they too can also become the best potential volunteers. There are parents who might hesitate to volunteer so make sure you know the reason behind the reluctance. Some common reasons may be the lack of transportation, busy schedules and many more. 

It is also necessary to make sure that volunteering does not sound like an obligation to parents especially if they are full-time employee. They also have plenty of things to attend to. Educate parents and make fundraising fun for them. 

3. Tailor volunteering tasks.

The tasks involved in fundraising may be overwhelming to parents. It is important to tailor tasks to parents' specific talents. You will know what their interests are by asking them to fill out surveys or questionnaires. You can also ask them about the type of volunteer duty they wish to carry out. Some parents love to keep things organised, while others also like to get creative. 

These simple steps can also make parents realise the benefits of participating in fundraising campaign. They will be more motivated if they see that the money raised has been used to fund school improvements. It is also a great idea to provide updates to parents by inviting them to like your page on Facebook and other social media channels. 

4 Red Flags To Eliminate From Your Organisation

4 Red Flags To Eliminate From Your Organisation

Fundraising requires team effort. It is not just about the board members, donors or volunteers. Everyone should have an active participation to make the event successful. However, there are times when things do not go as planned. This happens when board members no longer attend meetings or when the donors are no longer updated with what is happening in the organisation. 

More often than not, the smallest details ignored by members of your organisation can create a serious impact on the success of your campaign if they are left unresolved. There are five red flags you should heed as they are often the reasons behind fundraising organisation's failure:

Board members lose the drive to help with fundraising.

1. It is important for board members to give something especially when organising a big fundraising event. Board members do not necessarily need to give people money. Giving or helping others mean they should dedicate an extra time to be involved in the fundraising process. This way, they will be able to steward and cultivate donors. Although it can be challenging to most board members, you can crate engaging opportunities once board members are involved. 

2. Being desperate to receive money. 

Every organisation should have money to fund their campaign especially if it is for a good cause. However, if you need money to make payroll, that is a different story. You need to have funds for the needs of your organisation. It should be separated from the needs of your campaign.  

3. Not showing concern about your donors. 

Donors are supposed to be cultivated to retain them. There are cases when organisations are not giving importance to long-term donor relationships. Even if you do not have an event, it does not necessarily you no longer need your donors. They can still do a volunteer work, which can reduce the your load and get things done quickly. 

4. Development directors are no longer attending meetings. 

A development directors is responsible for providing advice and recommendations. When directors know the challenges that the member faces, it will be much easier for them to devise a development strategy that will work for everyone. Directors who are always missing out on attending meetings has the tendency to overlook problems. These issues would have been prevented had the director been more attentive to the members' concerns. 

6 Tips For Making Your Next School Fundraiser Run Smoothly

6 Tips For Making Your Next School Fundraiser Run Smoothly

When organising your next school fundraiser, it is important to keep in mind that everyone should be involved. There is no such thing as small or big tasks because everyone who participates contributes to the success of the campaign. There are different roles and responsibilities when running your fundraiser. These tips will help you ensure your next school fundraiser will run more smoothly.

1. Recruit more volunteers

A school fundraiser will be more successful if you let your community know you are in need of compassionate individuals who are willing to participate in your event. Use all of your resources to reach out to people. Use your website, newsletters and even word of mouth to increase your recruitment efforts.

2. Get your website involved in your communication goals

The most challenging part of recruiting volunteers is ensuring that your communication channels are open. Do not just on emails when searching for volunteers because there are other means you can look for potential supporters. Use your website to communicate with contributors and sponsors.

3. Create a solid fundraising strategy

Your previous fundraising campaign will serve as your guide to knowing which strategies did and did not work. Finding areas you need to improve and knowing your strengths can definitely make a difference. If you know your strengths and weaknesses, you will know what strategy to retain and to get rid of.

4. Put new people

Move your fundraiser forward by putting new people. You can do this ahead of time and make sure that they have a good track record. You should also provide proper training to ensure great performance.

5. Define roles of people in your organisation

It is also essential for your team member to know the roles they should play. These roles may vary from person to person. Think about their skill and availability when defining their roles.

6. Set realistic goals

Not setting realistic goals is one reason your fundraising event is doomed to fail. While it can be overwhelming to try new approaches that will enable you to improve your fundraising campaign, it is still important to take baby steps. It is important to break the goals down by creating a sub-group. You will need to set expectations and tell the consequences for participating and not following through. Volunteers should know the importance of the roles they play and the rewards ahead. Setting unrealistic goals might intimidate your volunteers and run the risk of falling short of your expectations.

3 Ways You Can Reinvent Your Fundraising Strategy

3 Ways You Can Reinvent Your Fundraising Strategy

How many great opportunities have you missed because of ineffective fundraising strategies? How many donors have turned you down because you failed to cultivate them? Fundraising may seem like a simple endeavor that involves accomplishing goals and raising money, but if the strategy is not suitable to your organisation,  you will find it difficult to retain donors and raise funds. If 2016 was not a great year for your fundraising campaign, now is the time to use a different approach. 

1. Give importance to impact

These days, it is not enough that you tell donors about your mission as they also want to know where their donation goes. Donors are hesitant to donate if they are unsure how the money is used. It is necessary for organisation to capture donors' attention. This is a great start for breaking barriers and establishing deeper connections with donors. When you are transparent to donors, they can easily put their trust in you. 

2. Retain donors by exceeding expectations

Your retention rate says a lot about how you take care of your donors. There are many ways a donor is cultivated and one of which is communicating with them so you will know their concerns. When these concerns are properly addressed, it will be easier to devise strategies tailored to your donors' need. Your relationship with your donor do not end after making a donation. In fact, this step is merely a gateway to establishing more meaningful relationships with donors. One-time donors can turn into a long-term volunteer or supporter. 

3. Make websites more responsive

It can be challenging for most donors to visit a website that do not provide regular updates and has low level of security. Donors also feel frustrated when websites are not mobile-friendly. In the age of rapidly changing technology, it is necessary to pay close attention to digital transformation. Responsive donation forms and websites have a significant impact on your conversion rate. Your organisation should find innovative ways to keep up with technology so you can serve your donors better as they are one of the valuable assets of your organisation. 

Fundraising success does not happen overnight. You need to take baby steps until you climb the ladder of success. Many people will play an important role in your goal of soaring high. When an approach does not work, it is essential to find other means to improve strategies. Listen to donors as they are considered to be the lifeblood of your organisation.