Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Fundraising In A Virtual World

These days, meeting with your board members is easy through a virtual meeting platform online. Collaborating with all the members of your fundraising organisation is no longer difficult because everything is done virtually. However, virtual meetings also have their own challenges especially when there are some technical issues that an organisation needs to deal with. There are some best practices that an organisation needs to follow to ensure that all members think more creatively and expansively.

Plan a good meeting

Even when you are meeting on a conference or Skype call, it is important that you know the essential ingredients of a good meeting. Before you start, make sure you have prepared a list of topics, which you are going to discuss. An agenda is important because it is only then that you will be able to know more about the concerns of your board members. You will also have to think through the purpose of the meeting, the process and even the outcome. It is also necessary to limit the meeting time to no more than 90 minutes and see to it that you start on time. If possible, you can also end a few minutes early.

Appoint a facilitator

A virtual meeting may seem to be in chaos if the people involved do not know if it is already their turn to speak. As a result, they speak at the same time causing barriers in the process of communicating. If you have a facilitator, everyone gets a chance to speak and there will be someone to speak out the rules of engagement. A facilitator will be able to play a strong role in ensuring that the people in a virtual meeting will not talk over one another.

Confirm attendance and participation

Another reason virtual meetings become unsuccessful is due to the lack of commitment of some participants. A facilitator must be able to confirm attendance by getting everyone to discuss how they will participate. Make sure they are aware of the effects of background noise. They should also be informed they will be called on to participate.

Utilise technology but be prepared for problems

Virtual meetings provide convenience to all members of the fundraising organisation who cannot be physically present in a meeting. However, there are also some problems that you need to be prepared for if you want the meeting to be a success. Some of the common problems that you may encounter during a meeting include connectivity issues, audio crackles, unreadable documents and many others.
While these problems cannot be avoided, it is necessary that you are aware of the resolutions to these problems. Since you are going to conduct a virtual meeting, it is important that you have a good audio. Have the technician check your connection 30 minutes before the meeting. You will also have to set your expectations that people have different internet speeds. If it is not required, do not ask everyone to be on video. Encourage real-time note taking so they will know the issues that have been discussed during a meeting.

Fundraising In A Virtual World

These days, meeting with your board members is easy through a virtual meeting platform online. Collaborating with all the members of your fundraising organisation is no longer difficult because everything is done virtually. However, virtual meetings also have their own challenges especially when there are some technical issues that an organisation needs to deal with. There are some best practices that an organisation needs to follow to ensure that all members think more creatively and expansively.

Plan a good meeting

Even when you are meeting on a conference or Skype call, it is important that you know the essential ingredients of a good meeting. Before you start, make sure you have prepared a list of topics, which you are going to discuss. An agenda is important because it is only then that you will be able to know more about the concerns of your board members. You will also have to think through the purpose of the meeting, the process and even the outcome. It is also necessary to limit the meeting time to no more than 90 minutes and see to it that you start on time. If possible, you can also end a few minutes early.

Appoint a facilitator

A virtual meeting may seem to be in chaos if the people involved do not know if it is already their turn to speak. As a result, they speak at the same time causing barriers in the process of communicating. If you have a facilitator, everyone gets a chance to speak and there will be someone to speak out the rules of engagement. A facilitator will be able to play a strong role in ensuring that the people in a virtual meeting will not talk over one another.

Confirm attendance and participation

Another reason virtual meetings become unsuccessful is due to the lack of commitment of some participants. A facilitator must be able to confirm attendance by getting everyone to discuss how they will participate. Make sure they are aware of the effects of background noise. They should also be informed they will be called on to participate.

Utilise technology but be prepared for problems

Virtual meetings provide convenience to all members of the fundraising organisation who cannot be physically present in a meeting. However, there are also some problems that you need to be prepared for if you want the meeting to be a success. Some of the common problems that you may encounter during a meeting include connectivity issues, audio crackles, unreadable documents and many others.
While these problems cannot be avoided, it is necessary that you are aware of the resolutions to these problems. Since you are going to conduct a virtual meeting, it is important that you have a good audio. Have the technician check your connection 30 minutes before the meeting. You will also have to set your expectations that people have different internet speeds. If it is not required, do not ask everyone to be on video. Encourage real-time note taking so they will know the issues that have been discussed during a meeting.

Has Your Organisation Already Joined The Digital Fundraising Bandwagon?

Fundraising with a technological twist is immensely popular these days, but not everyone can emerge victorious in the digital world. When prospects see the donate button, it seems difficult to support an organisation if donors are not yet completely informed about the organisation’s mission and vision. One thing that can keep an organisation on its feet in the digital world is a strong online presence. What are the elements that an organisation need to keep in mind for their online presence to soar high in the digital world?

•    Easy-to-use website that is well-branded;
•    A social media strategy;
•    A secure way to process donations;
•    Regular update on everyone’s efforts

The components are important because people take action online once they have decided to make a donation. When donors make an online donation, you must give them an engaging content so they will keep on coming back for more. More often than not, the Internet is where donors turn first during natural disasters. When prospects connect via social networks, you need to give them enough information so they will continue to support the fundraising event.

You may already have some donate pages and Facebook fan sites, but these won’t work if you do not have any compelling content and great messaging. Make sure your page is interesting for prospects to check it out. When your audience realises that what you are doing is relevant to them, they will feel connected with your organisation. You can also use images to tell stories and help your audience relate.

Donors are  also encouraged to donate if you provide answers to their questions. If you convince them that they are going to make a huge contribution to your organisation and they are aware of your organisation’s mission, there is no reason for them to be hesitant in making a donation. You will also have to work with your donors to help them realise their contribution to your organisation. Instead of primarily focusing on need, you should also explain the impact of their donation on your organisation.

There should also be trustworthy messengers that will help you send your message to the prospective donors. You can also get your friends and family to help you send the right message to your donors. Your family and friends are also influential and they can give you assistance in your effort raise awareness. Do not let technology do all the hard work because your organisation needs to make an effort to reach out to your donors. Technology is just a tool, but with team effort, your organisation will be able to make the most of technology.

3 Essential Fundraising Boosters When The Going Gets Tough

IMG 3890 974Every organisation goes the extra mile to maintain or improve fundraising techniques as a way of supercharging activities and ensure donor’s continued patronage. Any effective tactic that an organisation decides to include in the list of fundraising activities can increase engagement on donors and board members. Any fundraising activity can be enhanced with the use of boosters. They are important because they work wonders on your revenues. These boosters can have a positive impact on your events, letters and even online fundraising campaigns.

1.    Appoint a champion who will take full responsibility for that tactics you have created.

For an organisation to succeed, it needs a champion that can take responsibility in ensuring that the tactics are applied accordingly. These tactics will be useless if someone is not pushing them to succeed. Each person must be assigned to each of your tactics and they must be provided with resources so they can succeed in their mission.

When you are working on improving a specific campaign, it is best to appoint someone who is passionate about helping the campaign succeed. Truth be told, not everyone is willing to participate in running a fundraising campaign that can increase your organisation’s revenue. Some may have excuses while others simply do not like the idea. If you assume all of your members are going to help your organisation improve a new tactic, efforts and time are wasted. However, if you consider appointing one member who will take the lead, then you will be hitting two birds with one stone as you motivate team members and track progress at the same time.

2.    Add time and resources to increase donor engagement.

Adding a personal contact component is beneficial to any fundraising tactic. With additional time and resources, you will be able to allow your team to make personal phone calls or do personal meetings with existing or prospective donors. When you add a personal touch to your strategies, there is a guarantee that your revenues or income will increase.

You can use this booster when sending out an annual appeal letter. For instance, if 10% of your donors have the potential to support your cause, you can make follow ups to ensure that they got the letter or if they have any questions on the fundraising activities and events. When you personalise every contact, you will be able to identify if the areas that your organisation needs to improve on.

3.    Work hard to maintain great relationships with your supporters.

When you have already established a good relationship with your supporters, you need to leverage your relationships so your donors or supporters will continue to provide ample support to your organisation. Reaching out to your current donors is a good move, but you need to be consistent in your efforts. Send out emails and ask for their feedback about the campaign so you will know the areas you need to work on.

The goal of ensuring that your fundraising efforts pay off will be achieved if you include these boosters in every strategy that you make. Not only will you retain current donors, but will win the trust of potential donors as well.

What Does Your Board Of Directors Need To Succeed In Fundraising?

push pin on idea GkmcZuvdAny organisation would like to have a board of directors that is motivated and enthusiastic. However, many organisations are filled with disappointment because the efforts shown by their board members are not enough to succeed with fundraising. There are reasons board members do not have the motivation to do everything for fundraising. There are three key things that an organisation needs to consider so the board will excel at fundraising.

Motivate Your Board

It is difficult to motivate board members if they do not know the reason they are raising money. They should understand the impact of fundraising on the organisation’s facilities and program for them to appreciate the need to exert additional efforts. Board members may have heard the same old story that they feel they are doing a routine instead of fulfilling a mission. If your board members have unpleasant experiences with fundraising in the past, now is the time for you to do things differently and positively.

Board members also need to understand why you need to raise money now. It is easy to accomplish a goal when you show your board members that your needs really exist. Board members should not only focus on raising money as you should also help them find a job that they can sustain and be comfortable with.

Educate Your Board Members

If board members have preconceived notions about your organisation, they will be hesitant to give 100% of their commitment. Educating your board members with how your organisation works will get rid of grey areas and provide them a deeper understanding of the tasks they need to fulfil. When board members have uneasy feelings, it will be difficult to earn their trust. Even if you have the purest of intentions, you will not get your board members to support you if something is not clear to them.

Board members should also have fundraising knowledge so tasks are done correctly. Board members should introduce your work and organisation in the community as fundraising ambassadors, but how can this be done if you do not know the roles they are going to play? Board members must be taught to tell great stories about your organisation so they can report results back and determine your team’s development. Your board members will not hesitate to help you achieve your goals if they know the task they are going to carry out.

Provide Tools For Fundraising Success

For your board members to do the job properly and successfully, it is important they are provided with the tools for success. If you are going to ask them to do some tasks for your organisation, there are certain tools for the job that must be available for your board members. These tools include brochures, annual reports, fliers, scripts and stories.
When these tools for success are ready, it will be easier for your board members to execute your plan and make every fundraising event a success. Your board members can contribute to the success of your organisation once the tools they need are available. Make it a point to assess their development and ask them if they need anything to improve their task.

Three Personal Giving Style Most Donors Have

raspberry handed 166378 1280Do you consider asking for a gift or donation the most dreaded stage of organising a fundraising campaign? Do you usually get an unfavorable response whenever you attempt to ask the prospects? Being unaware of your donor's giving style can become a major roadblock to your success. You won't be able to move forward if you get more rejections than support. Even when it comes to raising money, profiling your donors is essential. Otherwise, the donors will remain indifferent even if you know that you have a good intention. Each donor is unique and with that being said, you have to make every approach more personalized. Before you attempt to ask a prospective donor, find out about the three giving styles, donors usually have. 

The Loners

This type of donor is known as the independent thinker. Their decision is not based on what other people think. They are not easily persuaded by the tricks of fundraising trade. They give money to the organisation that creates a huge impact. If you intend to talk to them about the benefits of choosing your organisation, you may risk losing their interest. Loners will donate without outlining the benefits. You just talk to them about the project and get straight to the point. They more likely to donate if the cause is unpopular. You can get this type of donor to donate when your fundraising campaign is transparent and out of the ordinary.

The Followers

This type of donor won't consider donating without seeing a list of people who have already signed up for the fundraising campaign. You can win followers' nod if the campaign is spearheaded by someone they admire. When soliciting a gift or asking donations from a follower, make sure you use terms such as pariticipating, joining etc. Make them feel counted and significant so you can convince them in joining. A follower likes to discuss about the community, the responsibility to give and making a difference in the community. 

The Leaders

This type of donors wants to be the first person to give the gift. They like to lead the organisation or become an instrument to starting a campaign. If you are going to ask leaders, they need to be informed that their donations can greatly influence other donors. This alone can create a huge impact on their decision. You should also tell donors that they are pioneers of this program and don't hesitate to ask for a challenge gift so you can motivate other donors. You can identify that a donor is a leader when they talk about being the first to do a specific task. They also appreciate the value of creativity and thinking outside of the box.

Some questions that can help you profile your donors include:

1. Can you tell us about your motivation to give?

2. How do you want to be treated by the fundraising organisation?

3. Do you have any influences for your generosity?

The donors you are most likely to encounter are the followers. Their motivation to give is driven by the people whom they deem their greatest influence in donating. Once you are familiar with the donor's giving styles, you will be able to use an approach that really works for them.

Why The Name Of Your Organisation Matters In Fundraising

question mark 460863 1280You have already followed the basic principles of fundraising. You send letters and make sure that prospects are aware of your objective as a fundraising organisation. You have also ensured that your members stick to the organisation's mission and vision. After a few months of expending your energy in making your fundraising campaign more effective, you don't seem to get any results. 

Most of your prospects would rather skim your fundraising letter rather than read deep. You are waiting for donors to respond to your letters but you don't get any positive response. 

When you dig deeper into the real cause of the problem, you have come to realize that something is missing. Even when you have an attractive campaign that can win the hearts of prospective donors, your organisation will be labeled as 'just another fundraising campaign' if you don't invest your time in choosing a suitable and easy-to-remember name. Your organisation's name represents everything including your primary objective. A donor who barely remembers the name of your organization will perceive you as a solicitor who is only asking money and nothing else. 

If you want to make a lasting impression, you need to pick a name that everyone can easily recognize. 

How to choose an organisation's name?

Research

Find out about the reasons you consider your organisation's name unappealing. Is it just a personal opinion? Have you gathered feedback from donors, members and the people who are part of your organisation? Know the reasons your organisation does not seem to attract donors and let your members know about your plan of changing its name. 

Make sure everyone agrees with the name change

Deciding on changing the name of the organisation requires approval from the members of the organisation. Ask them how they would feel about your decision and get some suggestions. Not everyone may agree with changing the name of the organisation especially if everyone has already gotten used to it. Ask members if they have other options aside from changing the name. 

Be creative

Once everyone in your organisation is in agreement, you need to discuss with your members whether you should change the entire name of your organisation or use its acronym. When choosing a new name for your organisation, think of its benefits and impact on your organisation's overall appeal. 

Don't use any geographic locations in your name

Although is it a good idea to add a specific area where your organisation is currently focused on, it will be rendered useless when you decide on expanding it. If you have plans of expansion in the future, it is best to avoid using geopgraphic locations in your name unless you are sure that you will only be concentrating on a specific location. 

Use your budget wisely

Changing the name of your organisation can also hurt your budget as you need to think about the marketing and promotional costs. Before you use your budget on these two essential things, make sure you know how to utilize the money available to your organisation. Avoid unnecessary expenses and focus on the promotional materials that will make your donors more acquainted to your new name.

5 Things That Can Make You A Better Fundraiser

bubble 19329 1280Experience is indeed the best teacher. Seasoned fundraisers have undergone hardships before they have effectively honed their fundraising skills. They become successful because they have never considered giving up as an option. Fundraising can cultivate a sense of fulfillment especially if you love what you're doing. It really feels good when you know you've done something that can inspire others. 

Unfortunately, things don't always go your way. There are times when you need to try harder if you really want your efforts to yield positive results. As a fundraiser, you need to carefully observe the traits that make a fundraiser successful. It is not just about the ability to convince people to donate or support your campaign because there are additional techniques you need to employ so you can emerge victorious in fundraising. 

1. Work on your teamwork skills. 

In order to be effective in your fundraising role, you need to get the rest of the team involved in your mission. You and your team will work towards a common goal and by listening to their ideas and taking note of their concerns, you will be able to find out which areas of your campaigns need improvement. Ask your team for their creative input and acknowledge feedback. To ensure that feedback and other concerns don't fall on deaf ears, you have to write them down. 

2. Write real letters. 

Your goal may be to raise enough money to support a good cause, but you have to focus on the real purpose of fundraising, which is to raise friends or supporters. There are a number of ways you can do this and one of which is by writing real letters. Make sure they are personalized so you can connect with your prospective donors. It should not sound scripted because your prospects can easily sense when you only want to ask money. 

3. Walk the talk.

Donors and supporters are usually waiting for the right timing or a strong proof that you are sincere in organizing a fundraising campaign. You have to lead by example by donating to your charity consistently. You have to remember that fundraising is not just an event that happens once a year. It should be a consistent effort that provides results. 

4. Fill your brain with creative ideas. 

You can come up with plenty of creative ideas if you fill your brain bank. While some of your ideas may not always work, obtaining some information on how you can make your fundraising campaign work can definitely help you get the results you want. Make sure you take your time when gathering some brilliant ideas and don't forget to share them with the rest of the team so you will know whether or not these ideas are going to be beneficial to your campaign. 

5. Don't be afraid to make mistakes.

There are times when things just don't go as planned, but this doesn't mean you should give up your fundraising role. When you're wrong, be humble enough to admit it. Keep in mind that mistakes can make you a better person and fundraiser. Just don't consider it as a deterrent to pursuing your fundraising campaign. 

 

 

Tips For Making Corporate Fundraising A Success

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When it comes to charity fundraising such as corporate fundraising, there are several techniques you have to employ so you can promote steady funding and make the campaign more defined. For someone who has just ventured into this campaign, it can be a challenge as it requires a lot of effort for the program to yield positive results. It all starts with setting realistic goals that are based on actual experiences. Fundraising campaign fails when you don’t know where you should exactly begin. There will be some challenges along the way, and if you don’t understand your mission and vision, the rest will also be vague.

Discover Your Unique Selling Point

Every good effort that you put into a charity fundraising will be recognized without necessarily asking for money. In fact, this is how people should see charity. It is not just about asking money but helping people who are in need. This might sound like a cliché but the truth is, it is the best practice that successful charities consistently follow. While it may sound proverbial, you really have to think outside of the box. You need to give good reasons to support your organization. Once you have identified a unique selling point, find out how your donors can benefit from your organization. You can seal the deal this way.

Be Prepared Before Meeting Your Potential Donor

When you schedule a meeting with potential sponsor, it is not like the usual meetings. You have to be prepared and armed with sufficient knowledge about the sponsors. You need to let them know how they can provide a huge contribution to the organization without highlighting donations. Make sure you outline the organization’s mission and vision. You can also research about the type of charitable concerns they had previously contributed to.

Ask Yourself How You Can Reciprocate Your Corporate Sponsor’s Generosity

Once you have persuaded a company to provide you a charitable donation, ask yourself how you can return the favor as a charity. You should keep in mind that no two companies are alike and you need to come up with an effective way to make your donors happy. Aside from showing up early on meetings and maintaining your involvement, you can also make your donors feel more inspired of making a donation if you always recognize their efforts.

Recognize Small Success

One way you can succeed in corporate fundraising is when you get more people involved in your fundraising event. You have to encourage regular participation by holding meetings that will allow you to get to know your potential donors. This is also an opportunity for your donors to know more about your organization. Companies also have the right to know what happens to the money they donated and giving the feedback and greater involvement will help you build a stronger relationship.

When you aim for corporate fundraising, make sure you have researched the company you wish to target. A professional presentation is also encouraged because this will provide a great opportunity for involvement. You should also get advice from the group, take note of it and just continue this practice until you succeed in corporate fundraising.

Are You Ready For Mobile Fundraising?

 

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In this modern day and age, almost everyone can’t live without their mobile phones. This electronic device has been deemed more important than toothbrushes and with the convenience it provides, almost all transactions can be done using your phone.

All you need to do is to go online and make reservations, take pictures or even listen to music. It’s that easy!

Due to the versatility of mobile phones, fundraisers have also turned to them to raise money. Unfortunately, fundraising may not get an overwhelming response from mobile phone users in terms of raising enough money to support a good cause. Is there really a secret formula that you need to consider so you can make mobile fundraising a huge success?

If you view mobile fundraising as just a way to reach out to potential donors through texting or calling, you may want to make a research as you might be missing out on seeing the most essential element of mobile fundraising: reaching out to potential donors in a more personalized way.

Mobile Fundraising: The Bigger Picture

When there are tragedies that require support from the large number of donors, mobile fundraising provides an easy access to donors. In an hour, you can reach out to hundreds of prospects without defeating your primary purpose. If you did good at your fundraising campaign, the donors will reciprocate your efforts. Unfortunately, when mobile phones do more than just increasing the sense of urgency to donate, it seems a challenge for most fundraisers to optimize their mobile phones and promote a fundraising campaign that deviates from the usual format.

You may not know it, but you are already in the mobile game. Without a doubt, donors use the modern advances of technology to donate. In fact, almost all organizations provide a ‘donate’ button as a way of promoting mobile giving. However, the results you are looking for may still not be within your reach.

Even if you are using your email and online forms to reach out to your potential donors, these are still considered a mobile trend. These days, there are plenty of approaches that will make the process of donating easy and hassle-free such as introducing the digital wallets. With this, donors are no longer required to enter their credit card or bank information. The wallet will handle all of the transactions without manually entering the information every time you hit donate button.

Mobile Fundraising And Its Success Rate

If you want to acquire and renew donors efficiently, you have to understand how mobile fundraising works. It is only then that you will be able to appreciate this strategy. The only time mobile fundraising fails is when you have not learned the facts and issues. Read case studies so you will know how the service works and what you can do to handle challenges.

You won’t know how this strategy works unless you learn about the tools. Aside from its features, you should also try learning about the projects that mobile fundraising offers. Find out how a digital wallet works and how you can use this feature to your advantage. You can visit websites that cater to mobile fundraising so you will know how you can optimize the mobile tools.

Key Roles Of Teachers In School Fundraising

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School fundraising will never be made possible without the teachers' active participation. Like students, they need to be passionate about the roles they play for fundraising to be successful. In fact, teachers, along with parents are considered the front liners of a school fundraising campaign. With plenty of responsiblities on their plate, spearheading a fundraising program may take a backseat. When teachers don't project compassion towards fundraising, students will also feel the same. Teachers should lead by example and demonstrate genuine interest in the campaign for results to be evident. 

Get Teachers To Actively Participate In Fundraising

Provide Ample Fundraising Materials 

The most frustrating part of starting a fundraising program is having a limited access to the essentail fundraising materials. It can be due to a numbef or reasons: lack of coordination from other officers, tight budget etc. Regardless of the reasons, you need to make a conscious effort to provide materials that your teachers need. 

Reward their hard work

Rewarding teachers need not be monetary. You just need to let them know that you highly appreciate their efforts. There are many ways you can give rewards to teachers to keep them motivated in getting students to join the fundraising campaign.  

Determine their strengths

The teachers can be budding fundraisers, waiting for the perfect timing. For you to raise motivated and happy fundraisers out of teachers, you need to recognize their strengths. Find out what they love doing. If fundraising becomes an obligation and they are not passionate about helping others, getting students to take the lead from teachers may be impossible. Once you determine the teacher's strength, you need to motivate them to bring out these strengths. 

Be sensitive of their needs

Make teachers feel they are part of the project and not just a tool you utilize to make your fundraising program possible. You should also be very sensitive of their needs and you will only know this if you are open to suggestions. Ask for feedback from them and allow them to voice out their opinions regarding your organization.

Make sure they know their role in your organization

Teachers are going to lead students, but being completely unaware of the role they play will make them defeat their own purpose. Make sure they don't assume vague roles. Their responsibility must be explained thoroughly so they can determine if they have fulfilled their roles. If there is part of the role that seems unclear to them, you should encourage them to speak up so you can explain how they should fulfill the role. 

Thank them for their efforts

Leading a group of students is not easy as there are other responsibilities that teachers juggle. Without them, school fundraising will less likely be possible as they work hand in hand with parents and students. At the end of the day, they are still the ones students turn to for help and their obligations don't end in school. By thanking them, you show them that you appreciate and recognize their efforts. It's more than enough to lessen the burden. Teachers can be a great asset in your fundraising organization, if you know how to bring out the best in them. 

6 Tips For Nurturing A Happy Fundraiser

crayon 215873 1280Taking a job as a fundraiser is indeed a unique profession but in order to fulfill this role successfully, you need to love what you are doing. Some people find it easy to fall in love with this job especially if it is something they are passionate about. However, fundraisers are bound to fail if they consider their job a stressful obligation.

Is there really a secret to nurturing happy fundraisers? Surprisingly, a fundraiser who are more likely to succeed in their role don’t just do their job, they do it passionately.

Tips for developing your fundraisers’ passion for their job:

1. Motivate them to find their passion.

Regardless of the reason a person considers taking a job as a fundraiser, there must be something about fundraising that provides them excitement or pokes their interest. When you help them find the aspect of fundraising that will give them a greater source of energy, the drive to help will come naturally.

2. Show genuine support.

While everyone can fulfill the role of a leader, not everyone can succeed in managing a team. For you to have happy fundraisers, it is necessary that you lead by example. When your team sees that you are taking risks and you don’t let your ego get in the way, they will also do their part in making the organization a success without even teaching them. Their values as a fundraiser will be shaped based on what they see in you.

3. Share your realistic goals and expectations with them.

Putting pressure on fundraisers to double their net income without necessarily telling them the reasons for doing so will only breed frustration. They will be left with too many questions as to why they are making an effort to raise funds even when they are clueless about your goal. However, if you manage their expectations and set realistic goals, they will be able to have an idea how all of these goals can be achieved with team effort.

4. Set a goal or vision that will promote unity.

Getting your team to participate in a fundraising event takes time. This is why you need to make sure they are aligned on a shared vision. Guide them on the proper way to achieve these goals and teach them how they should handle change that may take place such as the conflict of interest, new management or competing priorities.

5. Accept mistakes and learn from them.

Keep in mind that fundraising is not an overnight success. It becomes successful through a series of trial and error. When you embrace and share mistakes, your fundraiser will feel comfortable telling you about their concerns. You can raise winners from fundraisers who accept failures and learn from them.

6. Teach them to enjoy.

It is indeed true that the road to fundraising success is never easy but you can always make the experience rewarding for your fundraisers. Share great moments together and encourage them to participate by finding what they love. Soon they will realize that doing good at fundraising is no longer an obligation but a habit.

 

8 Key Steps To Successful Fundraising: Step 7 Of 8


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Step 7:Prepare Your Promotional And Descriptive Materials

I. Have you gathered any of the following materials?

1. Newsletter
This is highly important because it helps your key audiences and stakeholders know what your organization is all about and the services it offers. Newsletters must be distributed regularly because this is a powerful medium in increasing your organization’s visibility. Once the audiences are already aware of your organization’s purpose, it will not be difficult for you to start a fundraising program.

2. Press Releases
This is a good starting point for fledgling organizations because this medium gives your target audience an ample time to explore everything that your organization encompasses. If they are already aware of the things to expect from your organization, you can be sure that you are going to get positive results in return.

3. Direct Mail Letters
Your intentions are best stated through direct mail letters. It should be short but informative so your potential donors and stakeholders will not have a hard time trying to figure out your organization’s purpose.

4. Event Invitations
If you are organizing a fundraising event, preparing event invitations for your potential donors can make a huge difference when it comes to increasing your organization’s exposure. Aside from the fact that you are giving your prospects an overview of your organization’s primary services, you are also giving them a great chance to know your strengths as an organization.

5. Brochure About Your Organization
Another effective approach to use so you can promote your organization is by distributing brochures. It is a fantastic form of increasing your organization’s visibility and describing what it has to offer. They can get essential information from your brochure.

6. Promotional Video
Videos are also very helpful when it comes to providing your prospects more information about your organization. When you are producing videos for your organization, make sure they are not lengthy. A two-minute video will definitely suffice especially if it has all the information that the potential donors need to obtain.

7. Annual Report
The report should include a financial statement, the events that your organization have participated, the number of participants and many others. This report helps you keep track of your organization’s progress in gaining more supporters and improving its profile.

8. Public Service Announcements
Aside from invitations and press releases, you can also make your supporters and target audiences aware of your activities through announcements. It needs to be detailed and informative as it is also going to be your avenue for sharing your mission to your target audience.

II. These materials are essential for promoting your organization. If you still haven’t gathered them, you need to do so because they have a serious impact on your organization. Aside from helping you stay in touch with your target audience, you are also giving them a great opportunity to be part of it. These materials will also help you connect with your key audiences.

Once you have gathered your descriptive materials, you should take time to distribute them. You won’t believe how easy it is to increase your supporters using these materials.

 

8 Key Steps To Successful Fundraising: Step 4 Of 8

Step 4: Identify Your Organization’s Strengths and Weaknessesopposites 489521 1280

Your members are the heart and soul of your organization and for a fundraising campaign to be effective, you must determine their strengths and weaknesses so you will know how each member can contribute their ideas.

1. Do you know your member’s special skills that you think may be helpful to the organization? Can you easily identify their strengths that will make them an asset to the organization? How can you turn your member’s weaknesses into strength?

Your members have the potential to be the cornerstone of your organization if you know them. You cannot breach success if you know nothing about your members. It will be difficult to connect with them if you do not know where to take the first step. Once you have identified their strengths and weaknesses, you can start planning things out. Find out how you can turn weaknesses into strengths. More often than not, some members only need to be motivated for these weaknesses to turn into strengths.

2. Are your members committed to your organization?

Even when the organization has clear set of goals, it will remain unrecognized if the members are not committed. Your members must be committed to the organization so your plans will be well-executed.

3. Have you determined your members’ attitude towards the organization?

When your members are happy and dedicated, it will surely reflect on how they provide services. It is a major strength of organizations if their members have eagerness to participate in its event and activities.

4. Are your systems up-to-date so you can reach out to potential donors easily and keep your members informed of the latest news in your organization?

Gone are the days when organizations dish out information to the members through weekly or monthly meetings. In this modern day and age, you can help your members stay updated of the organization’s progress by means of using some advanced tools and systems. When it comes to reaching out to prospective donors, you can also use the modern advancements in technology such as sending emails. However, you need to keep in mind that you have to keep your resource available and updated so you can regularly monitor your organization’s progress.

5. Are you ready to face problems that may arise within the organization? Do you have a strategic plan in case you are faced with a series of challenges?

Your organizations will stand strong if you have prepared a strategic plan especially when there are problems within the organization. If you don’t have any solid plan yet, you need to appoint someone to formulate an effective plan.

6. Does your heart belong to the organization? Do you have passion and commitment to provide ways of improving the organization?

Your members may be the cornerstone of your organization, but you are the one who will set the pace and tone. You are also the person that your members are looking up to so you need to be a hundred percent committed. If your members see your determination and energy, they will surely be motivated to follow in your footsteps.

This step will help you share your members’ strengths to prospective donors.
Since you already know your organization’s weaknesses, find ways to keep them motivated.