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How To Create An Effective Digital Fundraising Strategy?

How To Create An Effective Digital Fundraising Strategy?

Whether you are a seasoned fundraiser or just starting out, the digital age has offered a better way to raise funds and to reach out to potential donors-digital fundraising. While it offers an interesting way to run a successful fundraising program, success will still be elusive if fundraisers do not know how it will be executed. Like other forms of the campaign, digital fundraising requires a solid fundraising strategy. Just because you are going mobile or using social media to connect with potential donors does not mean that you are doing good at fundraising. It is also important to understand the types of online fundraising and the importance of creating a long-term strategy. 

 Types of Online Fundraising:

1. Online Shops

2. Regular Donations

3. Sponsorships

4. One-off donations

Running a successful fundraiser requires an efficient digital fundraising strategy. You need to focus on several areas such as making a donation, setting up the process and providing relevant information. Although your organisation is mostly focused on online fundraising, it is still essential to provide offline options so you can build relationships with the community and promote your cause. With online fundraising, one thing you need to keep in mind is that you will need to establish a strong online presence. You will also have to utilise various forms of new media and digital communication. 

 1. Raise awareness

Digital fundraising must attract followers to boost your online presence. Marketing and advertising involve sending email newsletters, talking to the media, running advertisements and interacting with social media. 

 2. Use mobile phones

Have you ever noticed how websites evolve these days? In the age of computers and Internet, there is no doubt that most transactions can now be done in just a few clicks. Digital fundraising will not be complete without tapping into the potential of mobile devices in bringing better and faster services. If you have a website, be sure that it is mobile-responsive. You can also place adds on social media to raise awareness and spread the cause. 

 3. Include a compelling story

A memorable story has an impact on your followers. It should have a photo and memorable campaign name. You will also need to include a thank you for each person that shares or donates. When creating a story, make sure that you stay reasons you are doing it. It must also be clear to prospective volunteers how they can go about joining your organisation. 

 4. Update your website

Regularly maintaining and updating your websites keep people visiting. Everything on the website must circle back to the fundraising efforts you are trying to promote. The website must engage potential donors and readers so they will know how passionate you are about promoting a good cause. Aside from updating your website, the content must also be user-friendly. A fundraising website also tells your story. Even color choices matter. This is why you need to make sure that they remain strong and cohesive. 

The Challenges You May Face With Fundraising

The Challenges You May Face With Fundraising

Many organisations are eager to start a fundraising campaign, but because of economic uncertainty, the dream never becomes a reality. It is not easy to reach out to a community. You will face all sorts of challenges because not everyone is willing to participate.  If you are one of those who is struggling with succeeding with your fundraising plan, may as well start with identifying the road blocks to your success:

1. Members are not committed. 

Once a campaign or event does not succeed, people will pin the blame on the fundraiser especially if it has to do with financial shortfalls. For first-time fundraisers, success is not guaranteed. Some things may not work as planned. Since you are investing time and money, making a major mistake can be an end for your organisation. Hiring a professional consultant from outside your organisation will help you to focus on your members' lack of commitment. Consultants will also give you an insight on what you should do next. 

2. Depending too much on funds. 

Depending on one source of funding is a monumental problem for most organisation. When your organisation has not yet established a fundraising function, it is expected to be in crisis once the funding is gone. A comprehensive fundraising program is important because it provides you a bigger picture of your finances. It will also give you an idea if you still have enough funds to support the next event. It is easy to say you have enough money for a campaign, but reality hits hard. The funds you thought were still enough to support your fundraising event has gone down the toilet. 

3. Unwillingness to seek donors. 

Do you believe that donors are the ones who should make the running in making a donation to your organisation? This is a dangerous assumption and a sign of passivity in seeking donors. Having a proactive attitude is essential to engage donors. If potential donors are demonstrating a strong interest in your program, staff members must be alerted to these opportunities. 

4. Missing the bigger picture. 

Fundraising is a rewarding experience, but many are still missing the bigger picture. Staff members appear to be clueless about the mission and vision of your organisation. If their tasks are not properly aligned with your organisation's objective, you will not be meeting half way. Everyone must be able to relate to the goal you want to achieve. Discover opportunities to tap into your members' potential. Give each member their time to show their talent and potential to contribute to the success of your organisation by explaining their role. 

Reach More People With Social Fundraising

donate computer key in blue showing charity and fundraising fy0CF PuIf you want a faster way to reach more people, taking advantage of social media platforms such as Facebook and Twitter is the way to go. These platforms increase participation and help you raise money if you employ the right techniques. Social fundraising is full of potentials and perils depending on how the strategies are executed. Here are three approaches you can use to make the most use of social media for fundraising.

1. Pay attention to "direct ask"

One of the most common techniques fundraisers use to raise money is by sharing "direct ask" on the fundraising pages through social media accounts. While this may seem to be straightforward enough, most people will simply skim through the page without even reading your story. Some people tend to ignore the request because of the bystander effect. This means that even if people hear stories of individuals in need of medical attention, they seem not to care because of thinking that there are other people out there willing to help. Direct asks can have a powerful impact if it is integrated into other fundraising strategies. Problems arise with direct asks if you have reached out to 1000 friends and one person ignores your request thinking that others have already helped you out.

2. Using Tag and Thank approach

This approach lets you take advantage of social influence by letting everyone know that you have made an active participation in raising funds. When you present things in a more positive way, you are using social influence to your advantage. This will also push more people to get involved in your effort.

3.Use regular updates

You can also use your social media accounts to issue regular updates so your donors will know the progress of your campaign. You can improve your social fundraising results if you are going to couple regular fundraising updates with internal fundraising goals. People are most likely to follow your story to find out whether you have failed or succeeded.

4. Incorporate gifts into your approach

You can build a broader base of support if you try incorporating gifts into your approach. When giving gifts to donors, make sure that they demonstrate the donor's commitment to your campaign. You can inspire your donors to continue supporting your organisation if you show them you appreciate their efforts.

Social fundraising may be the easiest way to gain more donors, but if it is not done properly it can also be perilous to your organisation. Make sure you combine social fundraising with other approaches to reap its benefits.

Fundraising Amidst Economic Doom And Gloom

0o1a3787 1217Nothing can be more depressing than watching the news about economic recession because as a fundraiser, you know for a fact that this can dampen your spirit. However, your fundraising effort will not go to waste just because of weak economies. In fact, recession can still be helpful for your organisation if you know how to use it to your advantage. More often than not, organisations are affected by recession when it comes to fulfilling their mission. This often leads to spending less on fundraising, entertaining thoughts about raising money and apologising when asking money from prospects. Your team needs to be in high spirits because recession should not be considered a hindrance to your success as a fundraiser. If you are going to look at the bigger picture, recession should be a test of a fundraiser's true character.

Recession causes organisation to spend less on fundraising

No matter how you look at it, asking for money will definitely cost money. While it may be a sound decision to trim budgets, you should still exercise extreme caution. It is true that you can always changed your fundraising efforts based on the economic climate, but when reducing the fundraising cost, you must also increase the money you raise. Eliminating mailings and focusing exclusively on people who are most likely to donate will not guarantee success. When you have less investment by cutting the fundraising essentials such as sending letters to your prospects, you are just causing more trouble because of not getting the kind of result you should be looking for. Be sure to tighten budgets where necessary and avoid making cuts to your fundraising programs, which can only affect the overall result of your effort.

Recession breeds pessimism

Fundraising professionals who succeed in fundraising are very optimistic no matter the challenges. Even if you are affected by recession, you should still continue to inspire people by inviting them to invest in your mission. It is the fundraiser's duty to help people see the good things regardless of the economy.

Recession makes fundraisers hesitant about asking for donations

Even if you keep on hearing bad things about the economy, you should be the last person to give up by inviting donors to give. You should also keep in mind that your donors give at different levels. This is the moment where you should be more understanding and compassionate. Not apologising when asking for donations does not mean you should be arrogant. You just need to have a relaxed understanding of financial realities each individual is facing. Let them realise that despite the challenges in the economy, they are still considered as strong propoents of your organisation.

What Is Your Digital Fundraising Strategy?

touch screen mobile phone zJa045rOYou may have already embraced digital fundraising, but you still feel that something is not working. If you are not achieving any positive results, something might be wrong. The good news is, you are not alone. Convincing a donor to invest may take months even if you have read about digital storytelling. While it can be frustrating to not get any response from the donor or prospective donor, you will need to go the extra mile so you can achieve the result you want. When it comes to implementing a successful digital strategy, you do not have to stress yourself because the task does not have to be daunting. You just need to focus on three key areas so you can easily achieve the result you are looking for.

Three Steps To Formulating A Winning Digital Strategy

Technology:When it comes to moving into digital fundraising, you need to invest in technology that works. Your website has to be user-friendly and your database must have the ability to manage your everything that your fundraising journey encompasses. Without a doubt, your website is a good place to start if you have a small organisation.

Content: The main focus of digital fundraising is to create an engaging content that will help you form a connection with your prospect. To some who is new to digital fundraising, this can be a bit of a challenge as your content needs to provide prospects with new insights. The best thing about digital is that you have huge opportunities to find out the things that appeal to your target market. It only takes a few clicks for you to how to capture your audience's attention. Do not be afraid to experiment or run a simple test for you to know the kind of content that will poke your prospect's interest.

Traffic: Aside from technology and content, you should also ensure that you have a method of driving traffic to your website. You should keep in mind that just because you are publishing great content does not necessarily mean people will read it. You should also be visible for people to notice your great content.

Digital fundraising may seem tricky if you do not have the right formula for engaging prospects. Some may have invested in technology, but they do not have the right content. Others may have the right content but failed ot invest in the right technology. These three elements must be present so you can succeed in embracing digital fundraising.

Creating A Compelling Mission For Your Organisation

One good reason a donor commits to an organisation is its relatable mission. Although creating a mission can be a challenging task, focusing on what your organisation really does will help you capture donors’ interest. Regardless of your issue area, it only takes three steps for you to create a mission that is both compelling and clear.

Talk about outcomes instead of process.

Think about your donors when presenting your mission. Most fundraising letters focus on the organisation’s process and philosophy instead of the outcomes. As a result, donors become bored with the same old fundraising story. Donors often want to know the outcome of making a donation. Nobody wants to give to an organisation if they are unsure of the benefits they can reap from it. Donors want to make sure that they are donating for a good cause. They already know your philosophy and they are more interested in the result. They want to see your organisation extend its helping hand to deserving recipients of their donation.

Give your mission a heartbeat

Your mission should have a positive effect on people. A message that only talks about your organisation’s purpose of asking will not create any impact on donors. Put yourself in the donor’s shoes so you will know the impact of a mission with a pulse. Your donors will find it difficult to relate with your organisation’s mission if they do not feel any sincerity. Although you may feel you have done enough, your donors will still feel you are still missing another ingredient to success. If your organisation focuses on helping children, make sure you talk about kids. Set aside advocacy techniques because donors are more interested in your beneficiary. You will be able to succeed if donors feel that your organisation does more than just asking money from them.

Tell a story

Do not be afraid to tell a story to your donors that will help them get to know your organisation and its mission. Compelling stories that involve past successes will sure win your donor’s nod. A story of success that captures their heart can definitely encourage them to donate because they know for a fact that they are going to be instrumental to the success of the organisation. There is indeed a positive result you are going to reap once you take the time to create  a mission that will not only capture your donor’s attention, but also give them more reasons to commit to your organisation.

eFundraising: A Brave Move?

The Internet, with its wide geographical reach, has promised new fundraising opportunities to organisations that are struggling with increasing the number of donors. It might be true that the Internet provides every organisation with an ability to explore prospective donors by means of using various social channels. However, there is more than just taking a look at what the internet can do when it comes to getting more donors to sign up.

Just like other strategies, online fundraising may not work for everyone. It does not offer one-size-fits-all formula that addresses concerns in raising money. It is also interesting to note that the forms of solicitation to use must be taken into consideration. While the Internet offers a new way to communicate, it does not necessarily mean that all fundraising techniques that involve using the Internet are effective. There are some forms of online fundraising that donors find appealing, but there are also those they do not like.

When you deal with various forms of solicitation, it is important to check which forms have the highest percentage of commitment. If you are already using a proven method and add internet solicitation to the mix, you will be able to have a killer fundraising campaign. You just have to know how you are going to go about making such an addition to your existing program.

Although it may go unnoticed, but there is a constant change on the number of websites which are offering to receive and process contributions. When raising money using the Internet, building your own website is very important. Due to the fact that fundraising and websites go hand in hand, it is important that people have enough information so they will be able to decide if there is something that needs to be changed.

Although eFundraising is a powerful tool to reach the number of audiences that can help an organisation accomplish goals, it does not necessarily mean that overstating your case is acceptable. It is still important for you to make sure that you are focused on your primary goals. It is also fine to use traditional methods because not all techniques you come across will be able to help you make your techniques more effective.

The Internet allows you to go global, but it will involve a series of experimentation so you will be able to get the right formula for a successful eFundraising. Do not be enamored with the Internet because it also has its own drawbacks. The main purpose of the Internet is to extend more opportunities so people will be more aware of the kind of program you wish to promote.  Traditional fundraising combined with eFundraising can create a great difference to your organisation.

Fundraising In A Virtual World

These days, meeting with your board members is easy through a virtual meeting platform online. Collaborating with all the members of your fundraising organisation is no longer difficult because everything is done virtually. However, virtual meetings also have their own challenges especially when there are some technical issues that an organisation needs to deal with. There are some best practices that an organisation needs to follow to ensure that all members think more creatively and expansively.

Plan a good meeting

Even when you are meeting on a conference or Skype call, it is important that you know the essential ingredients of a good meeting. Before you start, make sure you have prepared a list of topics, which you are going to discuss. An agenda is important because it is only then that you will be able to know more about the concerns of your board members. You will also have to think through the purpose of the meeting, the process and even the outcome. It is also necessary to limit the meeting time to no more than 90 minutes and see to it that you start on time. If possible, you can also end a few minutes early.

Appoint a facilitator

A virtual meeting may seem to be in chaos if the people involved do not know if it is already their turn to speak. As a result, they speak at the same time causing barriers in the process of communicating. If you have a facilitator, everyone gets a chance to speak and there will be someone to speak out the rules of engagement. A facilitator will be able to play a strong role in ensuring that the people in a virtual meeting will not talk over one another.

Confirm attendance and participation

Another reason virtual meetings become unsuccessful is due to the lack of commitment of some participants. A facilitator must be able to confirm attendance by getting everyone to discuss how they will participate. Make sure they are aware of the effects of background noise. They should also be informed they will be called on to participate.

Utilise technology but be prepared for problems

Virtual meetings provide convenience to all members of the fundraising organisation who cannot be physically present in a meeting. However, there are also some problems that you need to be prepared for if you want the meeting to be a success. Some of the common problems that you may encounter during a meeting include connectivity issues, audio crackles, unreadable documents and many others.
While these problems cannot be avoided, it is necessary that you are aware of the resolutions to these problems. Since you are going to conduct a virtual meeting, it is important that you have a good audio. Have the technician check your connection 30 minutes before the meeting. You will also have to set your expectations that people have different internet speeds. If it is not required, do not ask everyone to be on video. Encourage real-time note taking so they will know the issues that have been discussed during a meeting.

Fundraising In A Virtual World

These days, meeting with your board members is easy through a virtual meeting platform online. Collaborating with all the members of your fundraising organisation is no longer difficult because everything is done virtually. However, virtual meetings also have their own challenges especially when there are some technical issues that an organisation needs to deal with. There are some best practices that an organisation needs to follow to ensure that all members think more creatively and expansively.

Plan a good meeting

Even when you are meeting on a conference or Skype call, it is important that you know the essential ingredients of a good meeting. Before you start, make sure you have prepared a list of topics, which you are going to discuss. An agenda is important because it is only then that you will be able to know more about the concerns of your board members. You will also have to think through the purpose of the meeting, the process and even the outcome. It is also necessary to limit the meeting time to no more than 90 minutes and see to it that you start on time. If possible, you can also end a few minutes early.

Appoint a facilitator

A virtual meeting may seem to be in chaos if the people involved do not know if it is already their turn to speak. As a result, they speak at the same time causing barriers in the process of communicating. If you have a facilitator, everyone gets a chance to speak and there will be someone to speak out the rules of engagement. A facilitator will be able to play a strong role in ensuring that the people in a virtual meeting will not talk over one another.

Confirm attendance and participation

Another reason virtual meetings become unsuccessful is due to the lack of commitment of some participants. A facilitator must be able to confirm attendance by getting everyone to discuss how they will participate. Make sure they are aware of the effects of background noise. They should also be informed they will be called on to participate.

Utilise technology but be prepared for problems

Virtual meetings provide convenience to all members of the fundraising organisation who cannot be physically present in a meeting. However, there are also some problems that you need to be prepared for if you want the meeting to be a success. Some of the common problems that you may encounter during a meeting include connectivity issues, audio crackles, unreadable documents and many others.
While these problems cannot be avoided, it is necessary that you are aware of the resolutions to these problems. Since you are going to conduct a virtual meeting, it is important that you have a good audio. Have the technician check your connection 30 minutes before the meeting. You will also have to set your expectations that people have different internet speeds. If it is not required, do not ask everyone to be on video. Encourage real-time note taking so they will know the issues that have been discussed during a meeting.

Workplace Philanthrophy: Charity Begins At The Office

heart shaped symbol as medical technology concept GktZQ9H Charity at the office is considered a growing trend in spite of taking only baby steps. One thing good about workplace philanthrophy is willingness of employees to contribute to charitable causes by utilising their resources including their time and money. These days, workplace giving programs are easier to administer and set up because there are new technology platforms that maximise employees’ efforts. In the past, workplace giving programs were struggling because there are several factors that get in the way. Aside from lack of experience and awareness in delivering programs, the people behind the program also lack understanding of how corporate and charity sector works.

With workplace giving that encourages employees to develop a habit to donate to their chosen charity, a fundraising event will not be difficult to organise. It is evident that workplace philanthrophy is making big waves. Based on Australian Charities Fund, approximately 250 million dollars was raised in January 2016 alone. These funds were joined by 3,100 employers and benefitted by 300 charities. Without a doubt, these figures are impressive and they are making a difference in terms of the income and service delivery of charities, which are connected with good programs.

With these figures, organisations will be more inspired to improve the techniques and take workplace giving to the next level. Corporate social responsibility is considered a key driver of workplace philanthrophy because employers will get to decide on the part their business is going to play in contributing to the social good. Employers will also encourage employees to contribute and participate in peer to peer fundraising.

Progressive companies that have plans will take corporate social responsibility seriously. An employer needs to be committed so employees are motivated to make a profit from their own contribution. With the help of social media, inspiring fundraising stories will be shared with the prospective donors and the action plan will be in effect.

Peer-to-peer fundraising also involves sacrifice and when everyone in your business is involved, you know that the vital component of corporate social responsibility is obtained. Not only does it create a huge impact on your campaign but on your fundraising efforts as well. With the use of innovative online platforms, you can be sure the employees will create and track giving campaigns. Employees are also given the opportunity to stay flexible and transparent. As a result, employees will have the opportunity to connect the donor with the mission of the organisation. Efforts must be continuous so retention and long-term engagement are achieved.

Email Fundraising Myths An Organisation Might Still Be Embracing

email button for sending message over internet fkrygHvdAlthough most fundraising efforts are done online, it does not necessarily mean that digital fundraising yield positive results. There are donors who may come across your organisation, but this does not mean they are going to donate. Email fundraising is one of the popular tools to reach out to potential donors. It has unlimited potential of ensuring that all potential donors are aware of your organisation’s mission and vision.

Email has already replaced print

Although most people communicate digitally, this does not necessarily mean that email has replaced print. Digital communication has some limitations and more often than not, it is used for membership renewals. If donors are not used to receiving membership renewals through email, they are most likely to delete the emails instead of keeping them. It is also too late to go back if the donors have already deleted the emails. You need to redo the process so you will get the response you are looking for.

Email is free

When crafting emails that can help you establish relationships with donors, it is important that you dedicate your time and effort to write. Once your fundraising letter is ready, you should also take some time to test the email. Email is not free because it will cost you your precious time. You will also have to monitor your emails after you sent it. Monitoring your emails is important because it ensures that unsubscribes are being honoured. You will also know the number of people who are reporting your email as spam.

Everyone has email address

There might be a lot of potential donors and supporters out there but not all of them have an email address. Some may have email, but not everyone is reading their email. These people use their social accounts to communicate and this lets email take a backseat. There are also email programs that categorise email appeals into a ‘promotions’ tab. As a result, your email is less likely to be noticed.

Fundraising emails must be brief and concise because potential donors do not have all the time in the world to read everything in your email. Key points must be presented in such a way that will capture the reader’s interest. It is not about sending the longest email so you can impress potential donors, but conveying the message so donors will understand the objective that your organisation wishes to achieve. Once you keep donors away from distractions, they are going to be more focused on reading your email.

 

Use Internet On Fundraising

internet vector abstract f1WyybDu LOrganisations that heavily rely on the power of internet to create bigger and better fundraising goals have been disappointed because things did not go as planned. While there are no standardised rules when it comes to fundraising on the Internet, there are organisations that still set unrealistic expectations when it comes to using the Internet for raising money. Fundraising on the Internet should not be the only tool to use for getting more donations. It is just a part of your fundraising mix. It is not a dominant form of raising money and even making the ‘donate now’ button bigger, it does not make any difference in achieving your fundraising goals. In your development efforts, these ways can help you maximize Internet’s effectiveness in raising money:

Build a List

Building a fundraising base can be done with the use of the Internet. It can complement your development efforts by means of building an e-mail update list. While this is a great strategy, which is common among online businesses, fundraising organisations have not completely latched on to this strategy.  Have you ever wondered why there is a sign up form on every website? This is to encourage visitors to sign up for your e-mail newsletter. Once people come to your website, they can stay in the loop by signing up. You can also stay in touch with people who signed up by providing them interesting news about your organisation. This way, they will have an idea about your mission, vision and work.

Use the Internet in Raising Money Directly

Although using the internet is just a way of complement your current fundraising activity, building a list can also help you raise money directly through your website. This is where ‘donate now’ button comes in. There are web-only campaigns that have celebrated huge success and this all boils down to using an effective strategy that is unique to your organisation. More often than not, an effective campaign does not require big donations. They often start with small donations and when donors believe in the purpose of fundraising, they are more likely to contribute consistently.

Optimise your Site

These strategies will be useless if you do not market your site. It is also important that your website is visible on search engines so Internet users will know your cause. How can prospective donors support your organisation if they do not know anything about it? Submit your website to main search engines and make an effort to optimise it so you can benefit from using the Internet for your fundraising campaign. It will be impossible to receive donations through the web without website visitors.

The Internet is an effective fundraising tool when used properly. Build your list, complement your activities using the internet and do not forget to market your website. As you follow these fundraising best practices, you will be able to reap the benefits of using the Internet for raising money and reaching out to donors and supporters.

What Does Your Board Of Directors Need To Succeed In Fundraising?

push pin on idea GkmcZuvdAny organisation would like to have a board of directors that is motivated and enthusiastic. However, many organisations are filled with disappointment because the efforts shown by their board members are not enough to succeed with fundraising. There are reasons board members do not have the motivation to do everything for fundraising. There are three key things that an organisation needs to consider so the board will excel at fundraising.

Motivate Your Board

It is difficult to motivate board members if they do not know the reason they are raising money. They should understand the impact of fundraising on the organisation’s facilities and program for them to appreciate the need to exert additional efforts. Board members may have heard the same old story that they feel they are doing a routine instead of fulfilling a mission. If your board members have unpleasant experiences with fundraising in the past, now is the time for you to do things differently and positively.

Board members also need to understand why you need to raise money now. It is easy to accomplish a goal when you show your board members that your needs really exist. Board members should not only focus on raising money as you should also help them find a job that they can sustain and be comfortable with.

Educate Your Board Members

If board members have preconceived notions about your organisation, they will be hesitant to give 100% of their commitment. Educating your board members with how your organisation works will get rid of grey areas and provide them a deeper understanding of the tasks they need to fulfil. When board members have uneasy feelings, it will be difficult to earn their trust. Even if you have the purest of intentions, you will not get your board members to support you if something is not clear to them.

Board members should also have fundraising knowledge so tasks are done correctly. Board members should introduce your work and organisation in the community as fundraising ambassadors, but how can this be done if you do not know the roles they are going to play? Board members must be taught to tell great stories about your organisation so they can report results back and determine your team’s development. Your board members will not hesitate to help you achieve your goals if they know the task they are going to carry out.

Provide Tools For Fundraising Success

For your board members to do the job properly and successfully, it is important they are provided with the tools for success. If you are going to ask them to do some tasks for your organisation, there are certain tools for the job that must be available for your board members. These tools include brochures, annual reports, fliers, scripts and stories.
When these tools for success are ready, it will be easier for your board members to execute your plan and make every fundraising event a success. Your board members can contribute to the success of your organisation once the tools they need are available. Make it a point to assess their development and ask them if they need anything to improve their task.

What Is Thoughtful Rebranding?

When it comes to thoughtful rebranding, it is important that you have a good organisational development process, which includes strategic planning. With this, an organisation will be able to see much better results than the organisations that fail to follow development processes. If you have all the resources needed for rebranding, a three-year rebranding will be a fast process.

Check if you still have clear vision and mission.

If you have not yet scheduled a meeting with your members to discuss your plan, it is best that you start now so you will be able to know if you still have a clear vision and mission. Make sure your staff and board are aligned around your work and they are not only the ones who are involved in your strategic-planning session, but the donors, volunteers and clients as well.

Make sure you maintain regular communication.

You may want to consider field testing your communications for you to find out whether or not they are still effective. If the feedback you receive reflects your organisation’s vision and mission, there is no need to make some changes to the existing communications. However, if you are not happy about the feedback, it is about time you set a new communications strategy. When implementing new communications strategies, make sure you have realigned essential elements. In line with testing your communication strategies, you should also overhaul your website and other online properties that you consider necessary for interacting with people. Your staff must also be trained so they can familiarise themselves with the next brand. Make sure this is integrated into the practices in human resources so your staff stays updated.

Your organisation should have one voice.

Campaigns must be developed and should represent your brand. It is important you are consistent with your efforts in ensuring that your campaign is aligned to your organisation’s vision and mission. Take a look at every aspect of your branding and determine if your social media is also on brand. If you are planning to get an executive director for the speech, make sure they are also aware of the message you wish to convey to your audience. In order to make sure that your team knows about your organisation’s vision and mission, see to it you appoint someone on your team to coach others. You can ensure consistency this way. It is also necessary you review your communications informally so you will know how you are doing. While thoughtful rebranding may be a long process, surviving the rebranding process is worth your effort.

Succeed In Fundraising This Holiday Season

gifts 570821 1920There is so much to look forward to this holiday season, but the preparation that comes with it can be somewhat stressful and it is the dreaded part of welcoming the holidays. Inspite of a busy schedule, you can still develop long-term relationships with your donors by putting extra effort.

1. It takes careful planning to make a list of donors, and since people are generous around the holidays, seize the opportunity to execute your action plan. Schedule meetings so you can talk to your donors over the holidays. You can either set one on one meeting or in small groups. Make sure you thank them for their time and generosity. They should also know the impact of their gifts in your fundraising efforts.

2. Keep in mind that donors are most likely to respond to emotion so do not hesitate to be more sentimental. Never be afraid to feel the spirit of giving and make stories that will capture your donors’ interest. As you tell the story, you will begin to realize that you are also reconnected to your mission. Make sure you thank your program staff for the effort of providing you a heart-warming story for your donors.

3. Think about an approach that can help you integrate your mission and the occasion into one. Your annual holiday card should include a letter or a story from a family member or client. You can also invite a volunteer or a speaker that will tell your donors about the importance of their involvement.

4. Do not forget to keep a record of your conversation, the donors’ contact details and other information that is critical to your fundraising campaign. You can easily lose track of these things once you get very busy. If you have captured everything in your database, there is nothing for you to worry about. At the end of each day, take time to enter your notes, regroup and plan out activities for tomorrow.

5. When saying thank you to your staff and donors, do not just settle for a simple thank you note. Efforts really count so you need to make your thank you note extra special. There are various ways you can say thank you to your donors and staff. You can send them a holiday card, bake them cookies or treat them to a nice holiday lunch.

6. Do not forget about yourself because your fundraising campaign will not be a success without your effort. Surround yourself with people who will be there for you every step of the way. These are your donors, volunteers, staff and family. Schedule a meeting with these people to talk about your fundraising program or to simply catch up. Not only do you build rapport but you are also promoting long-term relationship.

7. Give time for yourself. Once you have accomplished your fundraising tasks, do not hesitate to take a relaxing and well-deserved break. Start the year fresh and try finishing your tasks earlier than you used to so you will have more time to spend with yourself. As you recharge your battery and start the year refreshed, you will be able to make plenty of rooms for fundraising ideas.

How To Make Fundraising Less Boring And More Inspiring

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Some fundraisers can come up with the most brilliant fundraising ideas but often fall short on the creative department. There might be some ideas that are quite inspiring for your donors but when it comes to execution, it is an entirely different story. It is every fundraiser's goal to create an inspiring campaign that makes potential donors deviate from the usual impression. Some donors hesitate in giving their share because they perceive your fundraising campaign as just another scheming tactic in the guise of a fundraising program. If you can break this cliche and create something that is more inspiring than boring, you can sure get an impressive number of donors to sign up for your campaign. 

How to inspire donors to participate in your fundraising campaign?

1. Motivate supporters and learn to inspire others.

Potential donors are inspired to take part in your fundraising program when they can relate to it. If you are starting a fundraising program, make sure that it touches the lives of your potential donors. However, you should not fabricate sob stories just to make your fundraising story inspiring. Make sure everything is based on real-life stories. Find out how you can reach out to your potential donors such as asking feedback from the previous supporters or adding some touching imagery that speaks volumes.

2. Lead and others will follow.

If you are advocating something for a good cause, the biggest challenge you will face is getting potential donors and supporters to believe in your program's mission and vision. It is not going to be easy if you don't walk the talk. When you lead, most of your supporters will not hesitate to follow. It gives them a positive notion that are sincere with your efforts.

3. Be passionate.

For new fundraisers, it is easy to forget about the entire purpose of fundraising event when you have not succeeded the first time. However, when you don't give up even when you have received a series of rejections, your passion can inspire others to do the same. It does take time but when you don't consider giving up as an option, you will sure reap the fruits of your hard work in the end.

4. Don't forget success stories.

For new fundraisers, getting some donors to support the cause is not an easy task. People are skeptic about the success of your campaign and potential donors are in doubt if the money they donated is in good hands. They need proof that your fundraising campaign has yielded positive results and this is where success stories come in. Show them that such campaigns have come a long way. It will sure ignite a spark of hope.

5. Be active in the online community.

Fundraisers who already consider fundraising a walk in the park have some brilliant ideas to share. Don't be afraid to ask them if you need to. You will never know how far these ideas can go when you fuse them into one.

Don't forget to thank your donors for participating and give them updates of the event so they know that the money they have donated was used for a good cause.

 

8 Key Steps to Successful Fundraising: Part 1 of 8

 

Behind every successful fundraising is a clear and systematic process that provides you an idea how the event should be organized before it commences. These steps are going to be your primary basis for fulfilling the campaign’s main objective.

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I. Set some criteria especially if you have more than one prospect. This way, you can narrow down your selection based on your prospects’ qualifications. These series of questions is going to be your starting point and they will help you identify the person you consider a perfect fit for the role:Step 1: Appoint A Fundraising Specialist

1. What are the strengths of your prospective fundraising specialist?

    Determine if these strengths are going to help the specialist run the organization effectively.


2. Is your fundraising specialist going to offer a paid or volunteer service?

    You may have some existing employees who are willing to devote their time to fundraising. If this is the case, you can pull them out from work so they can spend a few hours preparing for the event. The amount of time they are going to spend will greatly depend on your decision. 


3. What are the fundraising specialist’s areas for improvement?

    Aside from the strengths of the specialist, it is also important that you identify their weaknesses and the approach to use for improving them. 


4. Is the specialist willing to devote a fraction of his time to fundraising?

    Commitment and dedication are going to be very important when hiring a specialist. Even when your prospect has what it takes to be a fundraising specialist, itwill all be useless if they are not committed in taking the responsibilities. 


5. Can the specialist handle the primary fundraising responsibility?

    For a specialist to be effective and efficient in his or her role, a clear understanding of their fundraising responsibility must be kept in mind. When they exactly know their responsibilities, it will be easier for them fulfill these duties.


II. A fundraising specialist plays a crucial role in your campaign. You can’t proceed to the next step without appointing the specialist. These options might just help you get the right person that will handle the responsibilities for your fundraising campaign:

• Get someone to volunteer for the campaign or event.
• If you have existing staff that is qualified for the job, ask them to volunteer or devote a few hours to organize the fundraising event on a daily basis.
• Hire a fundraising consultant with substantial experience so you can spend less time on training.


III. It is essential that a fundraising specialist knows the technicalities of a fundraiser and with that being said, providing sufficient training is a must. All members of the organization should receive training for creative inputs to be materialized. A fundraising event becomes successful when everyone has contributed their ideas.


IV. When you try a different approach and identify new talents, you will sure achieve your goals in making the event a great success.


Following this step will help you to stay committed in raising money for a good cause and you know that your primary purpose of organizing the event has not been defeated.