Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Organising a fundraising event is one way to promote a fundraiser. Although they can be a great avenue for generating funds and attracting supporters and donors, it takes a careful planning to succeed. An event plan helps you to identify the areas you need to improve. It also gives you some insights on how well your organisation is performing. There are 5 major components you need to incorporate into your event plan:

1. Objective

Before you do anything else, start with deciding what the objective of your event is. Do you have goals to accomplish? Do you only intend to raise money or gain publicity? It is possible for some organisations to have more than one goal. Knowing the details for your event will help you to set up additional goals for your organisation. 

2. Goal

Once you have determined your objective, the next to consider is creating a goal. Your goal should be carefully planned. A goal can be long term or only focused on one event. Make sure your members are involved with the planning. Schedule a meeting with the rest of your team members so you can discuss your fundraising goal. The goals to set must also be realistic to prevent frustrating your team. 

3. Leadership

What is a goal without trusted leaders to execute plans? Leaders will be responsible for encouraging other team members to participate and contribute to the event. Aside from running the event, leaders will also ensure that fundraising goals are reached. 

4. Target Audience

Your organisation should also determine its target audience. If it is a general fundraiser that everyone can participate in, make sure professionals, parents and business people are invited. If your event is focused on a specific group of people. It is important to decide who you will invite to your fundraising event. 

5. Marketing

People will never know that you have an upcoming event unless you market it to your target audience. A marketing plan will be instrumental to promoting a fundraising event. Make sure it has all the elements needed for everyone to informed. Marketing your fundraising event can be done in many ways: direct mail, word of mouth, mailed invitations and the most popular, social media. 

6. Gratitude

The success of a fundraising event is not just because of leaders but also because of the volunteers, contributors, staff and other participants in the community. Do not forget to thank them by sending thank-you notes to everyone involved in the event. Everyone who feels appreciated will not hesitate to extend their help on your next event.

Why Cookie Dough Fundraiser Is So Popular?

Why Cookie Dough Fundraiser Is So Popular?

Aside from sports events, school fundraising becomes even more exciting if you have a cookie dough fundraiser on your list. Aside from the fact that it is easy to prepare, it is also to sell as it comes with different toppings and flavors. For kids, it is an appealing fundraiser and with every bite-sized goodness is bite-sized success. If you are health conscious, you can also choose the healthy versions of the cookies. You will know what the cookies are made of as the ingredients, nutritional value and other essential food information can be found on the label. 

On the business side, cookie dough fundraiser is a great treat because of the high profit margins. This is one of the reasons this type of fundraiser continues to be popular. Since it pleases your taste buds, you will be able to make money quickly. The best thing about this fundraiser is that you will be able to get repeat customers. 

For parents, students and teachers, cookie dough fundraiser will make school fundraising more fun and exciting. Buyers can still freeze the tub without worrying about spoiling the dough. The tub has a resealable lid that keeps freshness in. If you are planning to run school fundraising, here are three good reasons you should consider having cookie dough fundraiser. 

Why is cookie dough fundraiser immensely popular in schools? 

1. It is easy to sell.

Kids are usually the ones who love to sink their teeth into sweet treats. This is why if you are planning to run school fundraising, cookie dough is going to be a popular option as both adults and kids love them. Since it has an extended shelf life, you can always place it in your freezer and make some if you are craving for something sweet. 

2. It has higher profit margins.

If you want to enjoy greater incentives, cookie dough fundraiser will make it possible. Aside from the incentives, you will also have larger returns once your fundraising events end. Placing an order is also easy, fast and stress-free. 

3. It is easy to set up. 

Aside from being a tasty fundraising idea, cookie dough fundraiser is also easy to set up. You can run school fundraising program as many times as you can with cookie dough fundraiser. Teachers, parents and students can help set it up even if you are not yet a fundraising expert. You can spread the word on social media to gain more customers. 

Using Imagery In Fundraising Campaign

portrait of poverty little poor dirty boy closeup rFbJ7OaHiImages are very powerful when it comes to getting people to engage with your fundraising campaign. There is more to images than just capturing the interest of people. The first thing you need to keep in mind is that you should choose the right type of image for your organisation.

Choose Stock Imagery Wisely

You can find a wealth of images on the Internet, and it is easy to tell whether or not an image is authentic or stock. If you decide to choose stock images, make sure that it is compelling and relatable. The image should represent the goals of your fundraising campaign.

Avoid Using Negative Image

You can decrease engagement if you play into stereotypes. Make sure you focus on the goals of your campaigns and avoid images that only reinforce harmful stereotypes. If prospect leave an impression of indifference, this will not result in donations.

Use Images With High Quality

Using poor quality images send the wrong message to your prospects. Authenticity is important in fundraising. However, authenticiy doe snot mean you should snap a photo without taken the quality into consideration. Whether you are overusing filters or slapping a poor quality image on your Facebook feed, it can still have a negative connotation that you are covering something up.

Never Misuse Negative Imagery

When it comes to gaining an emotional appeal, negative imagery is often used. Negative imagery is very powerful especially when used in fundraising campaigns but they can be misused. As a result, the wrong message is sent to your audience. For instance, using an image of the victims of domestic violence to raise money can be powerful, but it shows how the victims suffer. Even if you are trying to raise money for the victims of domestic violence, it is important to use a positive image because this is more powerful than using negative imagery.

When you are choosing an image for your fundraising campaign, think about the images that you really stood out for you. Even if you have spearheaded a campaign years ago, it will continue to resonate if you are using the most powerful image. It should tell the same story that you want to get across.

You should know when to use images because they can either make or break your goals. Images are worth a thousand words, but you have to carefully choose the ones that tell your story.

7 Signs Your Fundraising Program Needs Major Changes

change 948024 1920A fundraising program can be at its lowest point when it always obtains disappointing results. Even if the program is composed of dedicated leaders, something needs to be changed if the strategies are no longer working. The problem is, embracing major changes in an organization is often easier said than done. Aside from adjusting to the new approach, you will also need to make sure that everyone agrees to your proposals. If you are struggling with fundraising, you may have to reassess things so you will have an idea what needs to be done. You will know that it is time to make a change if your fundraising program is already showing these signs:

• Your Profits Decline

Diminishing returns is a clear sign that your efforts are no longer paying off. Whether or not you have increased or decreased the size of your group, the kind of result you wish to accomplish seems far from happening.

• Volunteers Are Getting Tired

Aside from getting low levels of seller participation, another reason you need to consider making changes in your fundraising program is when your volunteers feel too tired even if you have not yet accomplished your goals. This only means you are running too many fundraising campaigns with a limited number of volunteers.

• Your Sales Force Lacks Enthusiasm

If your sellers lack enthusiasm, convincing people to support the fundraiser or buy your product is going to be challenging. As they say, you cannot give what you do not have. If you want your sellers to be enthusiastic about selling the fundraising product, choose something you and your sellers will love. The fundraising product you should choose has to be valuable.

• Poor Participation Among Sellers

Aside from leaders, volunteers are also vital to the success of your fundraising program. If you have not built a strong group of volunteers, you will have slimmer chance for success. Poor participation among your volunteers results in generating low profits. In order to encourage group participation, create a larger group of volunteers and make sure that each responsibility is designated to all group members.

• Tough Competition

If another competitor is selling the same product, your group is selling, the race to success will surely be hard. If they are difficult to beat, try partnering with another group so you can share the profits. Once you have more sellers, you will also have bigger chances of increasing sales opportunities.

• Short Sighted Planning

Your fundraising program may end up being trapped in a vicious cycle if you do not pay attention to the contributing factors that cause volunteer burnout and low profits. It usually takes deep-dive analysis for you to find out how you can improve your fundraising program especially if you have been caught in a loop of negative results.

• Absence Of Creativity

Never lose the fun in fundraising if you want it to succeed. Being creative can take your fundraising program to greater heights and with that being said, you need to explore approaches you have not tried in the past. If change is for the better, don’t be afraid to embrace it. You should also keep in mind that fundraising is a team effort and each member can contribute to the success of the organisation.

Fundraising That Hovers On The Brink Of Fundcrushing

broken 216728 1280Fundcrushing is the exact opposite of fundraising and it feeds primarily on guilt. Fundraising motivates people to give while fund-crushing intimidates donors to do their share. It does not take rocket science to tell the difference between these two. More often than not, fundraising leaders resort to fundcrushing out of desperation. Unfortunately, fundraising leaders and members have not realized that unlike fundraising, fund-crushing has negative effects.

If your campaign focuses on sharing a cause or informing a need, it creates a positive effect on board members and leaders. The hopes of donors on getting positive results from giving are high and they reap positive results. In order to avoid being on the verge of fund-crushing, these steps can help you reach your goals:

Step 1

No one will have an idea of your cause if you are not going to share your message or story. This is where crafting a compelling story comes in and it is going to be vital to the success of your campaign. It should not be exaggerated. Make sure that you focus on the theme of your campaign. Highlight the true cause of raising money and your goals will not be far from happening.

Step 2

When it comes to motivating your audience, it is important that you connect with your goals. Instead of merely asking for donations, you need to show them how their donations can create a positive impact on the organization. They should also be aware of the benefits of supporting your organisation. When donors feel cherished, you can expect them to be your avid donors in the long run.

Step 3

Encourage donors or consumers to become cause ambassadors. It may seem like a complicated task but once you focus on what your donors can achieve as a group, you will be able to motivate them to do more. Keep in mind that every effort, every donation and every purchase they make can add to the effort that the group exerts and the best thing is, they are part of group success.

Step 4

Don’t let fear reduce your chances for success. Even if it is just a fledgling fundraising campaign, your chance for success will never be diminished unless you decide to give up. Positivity is infectious and when you encourage donors and consumers to continue their support, it will also create a positive outcome.

You should also be realistic because you cannot get everyone to participate. There can be days when donors don’t respond to your campaign but patience is key. Try exploring several options so you will be able to know the right formula for successful fundraising campaign. It can be a series of trial and error, but in the end, you will realize that the excellent result is all worth the effort. Never lose hope even when the road to success is quite difficult. You can keep fund-crushing at bay when you focus on story instead of statistics. Learn from your mistakes and improve your strategy in a gradual manner. Slow down and observe the donors and consumers. Pay heed to signs of interest and you will reach your fundraising goals.

Essential Cs In Crafting A Fundraising Campaign

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Donors can create an emotional connection if your fundraising campaign tells a heart-warming story about your campaign's mission and vision. In telling a great story, you need to go beyond writing a plot. There are 5 Cs to keep in mind so donors can see the potential of your campaign. If one of the elements is missing, you won't be able to convey your message effectively. Donors will have a hard time trying to find out what really your mission is and instead of getting a decent number of donors to support, you end up getting nothing.  

Five Elements That Give Your Campaign A Strong Impact


Email fundraising is a powerful tool that can bring donors together, but it also comes with a caveat: if it is done correctly, you won't be able to attract donors. Storytelling should have elements that can provide a strong appeal to your campaign. This is where the content comes in. When crafting a story, consider your donors' feelings, thoughts and actions. This way, you will be able to uncover your story's main objective and its true message. 


Generic emails never work because it does not add a personal touch to the messages. A fundraising campaign is not just asking money or donations, you also find people who are on the same wavelength as you are. If you are going to take the short route and skip personalizing your messages, you are also missing out on the opportunity to gather people with the same objective. Canned messages don't create a connection. In fact, your campaign will become another 'solicitation letter' if you don't make the effort to hook in your readers. 


Think about your source of inspiration in creating a fundraising campaign. It can be anyone whose lives have been touched by your fundraising program. When readers can relate to the characters of your fundraising story, creating a connection becomes a natural thing. It does not require effort or special techniques. 


This element is as equally important as the first three elements. Conflict makes the story more interesting. It urges readers to respond or take action. You can combine call to action and conflict so your story will have a greater impact on your readers. 

Call to Action

This is the last and most important element in telling a fundraising story. In this element, you encourage people to resppond or do something. There are various ways that this can be done and it should be specific andactive.Avoid vague call to action which will only send confusion to your readers. You need to be as clear and concise as possible so your readers will be able to get the message you are trying to send them. Don't forget to include a donate button, which is often missed out by fundraisers who opt for email fundraising. The'donate now' button is a straightforward option for potential donors to become part of your organization.

There are different ways you can tell a fundraising story. However, you tell the story, it is important that these elements are included so your donors stay emotionally connected to your organization. 

6 Tips For Boosting Your Online Fundraising Efforts

puzzle 210788 1280For fundraisers who want to see significant growth in their fundraising efforts, using various social media channels are the way to go. In fact, it is one of the easiest ways to reach out to prospective donors. However, not everyone who uses social media platforms has emerged victorious. Like any other approaches, you need to find an appropriate niche and never ignore best practices. Seems easier said than done? Even if you are starting a fundraising campaign from scratch, you can still make a great difference using some simple yet effective approaches.

1. Create an attention-grabbing website.

If you want to get people to support your fundraising campaign, you need to make them feel your campaign does exist. Sending fundraising letters to prospects without helping them understand the essence of your program will make the entire efforts useless. You should start with creating a responsive website that donors can check out. Use some appealing imagery and consider your website as your campaign’s virtual journal: it should tell a story.

2. Less is more.

You don’t have to smother your website with lavish designs because one thing that really matters to your donors is how you present your objective. Remove any unnecessary features and focus on the essentials. If your website, make your donors click on too many options, they might easily miss out on the real cause of visiting the page in the first place.

3. Add touching imagery.

Compelling images are part of your website’s content. Make sure you bank on great images that are highly related to your website. Avoid too fancy photos that have nothing to do with what your campaign is trying to convey. Get something that is touching and engaging.

4. Make sure it’s mobile-friendly.

Since most websites can be accessed through various mobile devices, you should join the bandwagon so you won’t be left behind. Take advantage of the advances in technology and make sure your website still looks great on mobile devices.

5. Build a brand.

A fundraising program is tantamount to putting up a business. It needs to be branded for people to recognize your mission, vision, purpose and objective. However, it is not easy to build your brand because you need to take a few things into great consideration such as the logo, imagery, name and many others. One mistake and you end up losing your chance of creating a winning fundraising program.

6. Use social proof.

Social proof can be used as an effective weapon in encouraging donors to support the cause. If you supply pictures of the program’s success, your prospects will be convinced that your program can create a positive outcome. Some of the essential information you should include are the amount you raised, your fundraising goal and the number of donors. Using Social Proof is ideal for new fundraisers as it helps build confidence.

Online fundraising is both fun and challenging. If you don’t know where and how to start, you may easily give up at the first sign of difficulty. The Internet can either make or break your plan of promoting success. This is why you need to carefully choose the effective weapon that can help you win your fundraising battles.


6 Questions That Will Help You Get Your Target Donors And Supporters

hands 543593 1280Fundraising is both fulfilling and challenging. It is fulfilling because you get to help your community in raising money for their needs and challenging because you have to define your target donor for the fundraising event to be a success. Even if you have a good objective for your fundraising campaign, it will not be executed properly if you miss out on including one essential element in your program: the donors. Sending fundraising letters is not enough for you to get all your target supporters. You will need to do more than just letting prospects know you are trying to raise money. You have to keep in mind that the only way you will be able to get more donors and supporters is when your prospects are aware of your cause. 

6 Questions That Will Lead You In The Right Direction:

1. What specific actions do you expect from your target audience?

Do you want your prospects to donate money to meet your objectives? Do you want them to get involved in the event and take part in the activities that your program may have in store for them? Regardless of how you can get your target donors to respond to your fundraising campaign, make sure that these goals are realistic. Whether you want them to educate others or volunteer for an event, knowing their desired actions will help you adjust and make the right decision.

2. What groups are most likely to respond to your fundraising campaign?

Determine which demographic groups are going to give you a positive response. The factors that must be taken into consideration include gender, age, income level, education, occupation and location.

3. How does your target audience perceive your campaign?

The factors that should not be overlooked are the personality types, lifestyles, behaviors, attitudes and values of your target audience.

4. Do you see any frustrations or challenges in your target audience?

If you come unprepared for objections, you may consider getting some supporters a big challenge. However, if you know how to handle objections and find out more about your target audience’s concerns and frustrations, you can easily adjust and determine how you can be of help to them.

5. What are the benefits of the fundraising campaign to your target audience?

Determine the factors that will motivate your target audience to support your campaign. Find out how the campaign can benefit them and work your way to fulfilling their needs.

6. Can you easily tell that you choose the right target audience?

You will not only be investing your time in selecting your target audience but your efforts as well. Make sure your target audience understands what your campaign is all about. If they are able to get the message you are trying to convey, you have definitely picked the right audience.

One of the toughest parts of fundraising is trying to define your market. There will be a series of trial and error before you can get a positive response from your target audience. In spite of the challenges you will face, getting donors to support your campaign will make everything worth your efforts.

5 Tips For Creating A Winning Fundraising Letter

thank you 515514 1280Once you come up with some interesting fundraising ideas, the next step you need to take is to reach out to your prospective donors or supporters. There are various approaches you can use to spread the word and one of which is sending prospects a fundraising letter. However, if the letter is far from engaging, the prospects will less likely to read it. The letters is as equally important as formulating some fundraising ideas. Although it is easier said than done, an outline of what your fundraising should look like will get you in the right direction.

Tips for making your fundraising letter more interesting to read:

1. Create a compelling headline.

The headline creates a huge impact on your readers. This is why it is crucial for every fundraiser to bank on a compelling headline. It should be able grab their attention and lead them to reading the rest of the text. The headline can be compared to an advertisement and if it looks interesting, people will sure continue to read the paragraph to get more information.

2. Write an engaging first line.

While headlines don’t necessarily apply to all fundraising letters, especially if you want it formal, you can also use bolded first line. When the first few lines are bolded, you are encouraging people to read the text. You should also come up with a compelling text because bolded letters are not enough to get prospects to read your letter. Make sure the first line is suitable for the prospects you are trying to target.

3. Use images.

Pictures make letters more interesting especially if they are related to the things you wish to convey to your readers. Choosing the right images can be tricky but you need to make sure that it captures your prospects’ attention.

4. Tell a story.

It’s a great idea to use headlines but you can also double its impact to your prospects if your headlines tell a story. It should be a summary of your fundraising campaign’s objective. When the headlines highlight your purpose for sending a letter and it is interesting enough to read, your prospects will not hesitate to read more. The story should provide prospects a highlight of your campaign’s cause.

5. Thank donors in advance.

The closing must also have a great impact on your prospects. Even if you have not confirmed their commitment to supporting your campaign, it is still imperative that you thank them in advance. This is a subtle way of giving them a hint that you trust them in doing the right thing. Aside from thanking them in advance, you can also try using colors in your letterhead if your budget allows it.

Participating in a fundraising event is indeed a rewarding experience. It gives you an opportunity to help an organization in your own ways. With the help of an effective fundraising letter, you will be able to let potential donors know about your cause. There is a great difference if you keep your letter personalized. Not only does it send the message to the appropriate recipient but it also adds a personal touch. 

Three Essential Skills Kids Develop From Fundraising

boys 286245 1280When organizing a school fundraising event, people often put more focus on its benefits to the school being supported but there is one component of fundraising that has not been looked into and these are the students. While it is every fundraiser’s challenge to get all students involved in this campaign or program, there is one essential thing that fundraiser should highlight: skill development. The first thing that surely comes to mind when talking about fundraising is finding ways to raise money over a period of time. If students are going to put their heart into fundraising, they will sure develop great skills in the long run:

• Learning Skills

Fundraising, if not taken seriously can be undervalued, but if the students are passionate about reaching their fundraising goals, they are most likely to create an opportunity to learn in a fun way.

During meetings, fundraisers discuss about techniques to raise money effectively, and this is a great avenue for kids to share their own ideas without knowing that they are already reinforcing math skills into the fundraising event. With this, kids will learn to interpret sales figures. Aside from developing their math skills, fundraising can also help kids communicate effectively through spelling, writing and other tasks which are language-oriented. In fact, if fundraisers are going to pair student with teachers for writing support or thank-you notes, they will be able to hone their writing skills in no time.

• People Skills

Fundraising requires kids to interact with potential donors and fellow members. They may not be aware that they are already developing one skill they can use in the future especially when it comes to searching for a job or marketing their business. This skill is known as people skills. With their ability to interact socially, they will be able to set goals effortlessly and make decisions.

Kids also develop positivity through fundraising because joining friendly competitions help them learn that it is not always about winning but having an enjoyable experience. Once they develop a positive attitude, they will never be afraid to face the challenges that come their way.

• Customer Service Skills

Fundraising may appear to be a simple campaign for raising money, but if it is not done right, your chances at succeeding are going to be nebulous. Kids have so much to learn from fundraising and developing their customer service skills is no exception. With this skill, they will learn that making an eye contact, smiling and using direct speech can create a huge impact on their chances of making the fundraising program a great success. This skill can be used in their future endeavors such as joining academic competitions or student government. Although most parents don’t approve of kids going door to door, they can still practice their customer service skills with extended family and friends.

School fundraisers are making a conscious effort to set daily goals and it is not always about raising money. These goals may also involve developing a positive attitude, working as a team, maintaining a friendly competition and acquiring resiliency. With simple steps that fundraisers take, children can bring out their true potential.

3 Tips For Increasing Parent Involvement In School Fundraising

school 649384 1280Getting parents involved in fundraising programs is a challenge for most school fundraisers. Aside from teachers and students, the parents are also considered a crucial component of the fundraising event’s success. Schools should give parents every good reason to participate in the fundraising activity, but this is easier said than done. If you want to get more parents involved, these tips will serve as your guide:

1. Spread the word.

When parents are informed about the school’s intention of organizing a fundraising event and the impact of their contribution on the success of the event, they will sure think about joining in the event. Avoid focusing on fundraising. Instead, highlight your objective for organizing the event. Aside from keeping parents posted through bulletins and flyers, your school can also add a personal touch by sending out communication using letters or emails.

The essential information you should include in the parent letter are the selling dates, type of fundraiser, goals, mission statement, pick-up or distribution dates and contact information of point person. Make sure your letter sounds enthusiastic and engaging so parents will be more interested in knowing what the school fundraiser can offer.

2. Give parents an easy task.

Sometimes, parents are reluctant to get involved in fundraising activities because they think it will take a large chunk of their time. However, when you keep things simple, you are more likely to reduce their usual excuses of not joining. Make volunteering meeting fun for them and be creative with the posting of information. As much as possible, you should repeat the information and vary your communication. Some of the effective forms of communication include emails, posters, message boards and flyers. You can also post updates on your community website because in case they miss out on reading your emails, they still have other options to obtain information about the event.

3. Make parents part of your team.

Parents should know the reasons for organizing the event. If they don’t know your purpose, you may have a hard time motivating parents to volunteer in the event. If you are clear and everyone in your school is involved including the principal and teachers, parents will be encouraged to join the fundraising event as well. During meetings, ask them to share their ideas and creative inputs. This is a way to show them that you do appreciate their involvement.

Ways parents can help in the fundraising event:

• Help teachers and students decorate the classroom for the event.

• Tutor or mentor students.

• Monitor lunchroom or playground,

• Organize workshops for students,

• Prepare letters and campaigns.

• Become one of the judges at a science fair.

• Assist kids with special needs.

• Prepare foods for the fundraising event.

How to confirm parents’ commitment?

Ask parents how much time they want to dedicate for volunteering.
Parents don’t have unlimited time to give their full attention to the fundraising event. They also have other things to attend to. If you want their commitment, you should start by asking the amount of time they are willing to share for the event. This way, you will know the specific task you are going to assign them.

Students are more motivated to participate in the event when their parents are also involved. Start small. It can go a long way once you are consistent with your efforts.

8 Key Steps To Successful Fundraising: Step 8 Of 8

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Step 8: Start Your Fundraising Campaign

I. Raising money is the final and most important step. Although you can almost reach the finish line, you cannot conclude your fundraising campaign without checking the essentials. The budget is going to be very important for raising money. Before you proceed, make sure you determine the amount being taken from your budget from these following fundraising methods:

1. Fees
Earned through registrations and renewal of memberships.

2. In-kind contributions
Donations other than cash are still counted as contributions and should be part of the budget.

3. Memorials
Tributes and other annual events which are good avenues for raising funds.

4. Special events
Donors can also contribute during special events such as your organization’s kick-off party or grand launching of its new program.

5. Money earned from selling products and services
Fundraising organizations also sell merchandize for a good cause and the money earned from selling these products and services are also part of your budget.

6. Planned giving
For existing members, they will be tasked to make a contribution every month and the monthly donations will be used for improving your programs.

7. Memberships
Membership fees for new and existing members.

8. Grants
These grants can either be intended for a specific program or for general purposes.

9. Corporations
Contributions coming from corporate donors.

10. Telemarketing
Donations obtained through telemarketing.

II. With this exercise, you will know where your budget is mainly taken from. If you only have one source of income, you are most likely to fail when it comes to organizing your program because there are no other sources. However, if you have another source of income, you can plan out everything without worrying about your budget. It is encouraged that organizations should remain flexible and should not focus on a single fundraising program.

III. It is also necessary that you rate each method so you will know which of them is considered effective means of raising money and which ones are not. When you provide ratings for each method, you gain better understanding of the processes that work.

IV. Improve methods that are not working by means of creating another strategic plan. Ensuring that everyone supports your program is going to be a tough one, but if you have a type approach that works with other programs, you should take it from there. Analyze what really went wrong and why you are only gaining a few supporters from a specific method. It may not work the first time, but with constant efforts, you will see positive results.

V. Answer these questions:

1. Have you ensured that you are clear with your goals when your organization attempted to raise money?

2. Have you followed best practices such as distributing newsletters and other descriptive materials so your potential donors will know what you are aiming for?

3. Do you find it easy to reach out to donors when raising money?

4. What are the challenges you encountered?

VI. By answering these questions, you will know the factors that affected the success and failure of your fundraising campaign. You just need to re-assess everything and use the most effective approach.

This step can help you focus on your strong points so you can raise money effectively.


8 Key Steps To Successful Fundraising: Step 7 Of 8

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Step 7:Prepare Your Promotional And Descriptive Materials

I. Have you gathered any of the following materials?

1. Newsletter
This is highly important because it helps your key audiences and stakeholders know what your organization is all about and the services it offers. Newsletters must be distributed regularly because this is a powerful medium in increasing your organization’s visibility. Once the audiences are already aware of your organization’s purpose, it will not be difficult for you to start a fundraising program.

2. Press Releases
This is a good starting point for fledgling organizations because this medium gives your target audience an ample time to explore everything that your organization encompasses. If they are already aware of the things to expect from your organization, you can be sure that you are going to get positive results in return.

3. Direct Mail Letters
Your intentions are best stated through direct mail letters. It should be short but informative so your potential donors and stakeholders will not have a hard time trying to figure out your organization’s purpose.

4. Event Invitations
If you are organizing a fundraising event, preparing event invitations for your potential donors can make a huge difference when it comes to increasing your organization’s exposure. Aside from the fact that you are giving your prospects an overview of your organization’s primary services, you are also giving them a great chance to know your strengths as an organization.

5. Brochure About Your Organization
Another effective approach to use so you can promote your organization is by distributing brochures. It is a fantastic form of increasing your organization’s visibility and describing what it has to offer. They can get essential information from your brochure.

6. Promotional Video
Videos are also very helpful when it comes to providing your prospects more information about your organization. When you are producing videos for your organization, make sure they are not lengthy. A two-minute video will definitely suffice especially if it has all the information that the potential donors need to obtain.

7. Annual Report
The report should include a financial statement, the events that your organization have participated, the number of participants and many others. This report helps you keep track of your organization’s progress in gaining more supporters and improving its profile.

8. Public Service Announcements
Aside from invitations and press releases, you can also make your supporters and target audiences aware of your activities through announcements. It needs to be detailed and informative as it is also going to be your avenue for sharing your mission to your target audience.

II. These materials are essential for promoting your organization. If you still haven’t gathered them, you need to do so because they have a serious impact on your organization. Aside from helping you stay in touch with your target audience, you are also giving them a great opportunity to be part of it. These materials will also help you connect with your key audiences.

Once you have gathered your descriptive materials, you should take time to distribute them. You won’t believe how easy it is to increase your supporters using these materials.


8 Key Steps To Successful Fundraising: Step 5 Of 8

Step 5: Assess The Services That Your Program Has To Offer

1. What is the main objective of your program?yes 593833 1280
The services that your organization offers will reflect on its main purpose or objective. Setting an objective will help you stay in the right direction and if something is not working, you can just go back from where you have started and re-assess things. With this, you can avoid costly mistakes before you go any further.

2. Is there part of your program you want to expand or improve?
If some of the services do not match your program’s objective, you need to create a strategic plan to improve existing systems. It is necessary that you answer this question truthfully or you won’t get to the bottom of the issue.

3. Have you identified your target audience?
This should include your geographical range and the type of people you wish to attract. You can’t move on to the next step without properly identifying the group of people you wish to be part of your program. Your target audience will be your basis for selecting the right fundraiser.

4. Do you know how to measure the progress or success of your program? Do you have the right tools and systems for monitoring your program?
You won’t know when something is not working if you can’t measure your program’s success. You need some reliable tools and systems so you can stay on track. With these systems, you can address problems before it gets worse. In case you don’t have the right tools to promote a smooth-sailing process, you need to get these essential tools because they are going to be a huge help to make your program work as planned.

5. What are the approaches and techniques you consider effective in maintaining the program within your organization? Do you provide ample training so all group members are familiar with the ins and outs of the fundraising campaign? Do you provide software or additional training materials so members can bring out true potential?
The internal processes are vital to your organization and behind these processes are strategies that are put together by all the members of your organization. In this question, you need to highlight the process that makes the organization work effectively.

6. Are your key constituents fully aware of your organization’s program and goals? Have they identified its strengths and weaknesses?
Your constituents must also be fully aware of your organization’s main goal. If they know that some programs deviate from your organization’s objective, corrective actions can be done before you proceed with the additional steps.

7. Are there additional programs you wish to include in your organization? Do you have the resources to do this?
Once you have answered question #4, you will be able to determine if there is a need for additional programs. If you answered ‘yes’ to this question, you need to find out how you can obtain new programs for your organization to improve. If resources are scarce, think how you can expand them.

8. Does your new program match your mission?
While adding new programs can help you improve your organization, it is still imperative that the new program coincides with your mission or you will have to re-do everything.

Evaluating your organization’s services will help you come up with an effective approach. Your key constituents and group members will also be more confident to put their trust in your organization as you are keen on highlighting its strengths and identifying its weaknesses.

8 Key Steps To Successful Fundraising: Step 4 Of 8

Step 4: Identify Your Organization’s Strengths and Weaknessesopposites 489521 1280

Your members are the heart and soul of your organization and for a fundraising campaign to be effective, you must determine their strengths and weaknesses so you will know how each member can contribute their ideas.

1. Do you know your member’s special skills that you think may be helpful to the organization? Can you easily identify their strengths that will make them an asset to the organization? How can you turn your member’s weaknesses into strength?

Your members have the potential to be the cornerstone of your organization if you know them. You cannot breach success if you know nothing about your members. It will be difficult to connect with them if you do not know where to take the first step. Once you have identified their strengths and weaknesses, you can start planning things out. Find out how you can turn weaknesses into strengths. More often than not, some members only need to be motivated for these weaknesses to turn into strengths.

2. Are your members committed to your organization?

Even when the organization has clear set of goals, it will remain unrecognized if the members are not committed. Your members must be committed to the organization so your plans will be well-executed.

3. Have you determined your members’ attitude towards the organization?

When your members are happy and dedicated, it will surely reflect on how they provide services. It is a major strength of organizations if their members have eagerness to participate in its event and activities.

4. Are your systems up-to-date so you can reach out to potential donors easily and keep your members informed of the latest news in your organization?

Gone are the days when organizations dish out information to the members through weekly or monthly meetings. In this modern day and age, you can help your members stay updated of the organization’s progress by means of using some advanced tools and systems. When it comes to reaching out to prospective donors, you can also use the modern advancements in technology such as sending emails. However, you need to keep in mind that you have to keep your resource available and updated so you can regularly monitor your organization’s progress.

5. Are you ready to face problems that may arise within the organization? Do you have a strategic plan in case you are faced with a series of challenges?

Your organizations will stand strong if you have prepared a strategic plan especially when there are problems within the organization. If you don’t have any solid plan yet, you need to appoint someone to formulate an effective plan.

6. Does your heart belong to the organization? Do you have passion and commitment to provide ways of improving the organization?

Your members may be the cornerstone of your organization, but you are the one who will set the pace and tone. You are also the person that your members are looking up to so you need to be a hundred percent committed. If your members see your determination and energy, they will surely be motivated to follow in your footsteps.

This step will help you share your members’ strengths to prospective donors.
Since you already know your organization’s weaknesses, find ways to keep them motivated. 

8 Key Steps To Successful Fundraising: Step 3 Of 8

Step 3. Learn More About Your Key Stakeholdershands 423794 1280

1. It is not enough that you know the strengths and weaknesses of the group because aside from the people within your organization, you should also reach out to people who will also serve as an instrument of your organization’s success. They are often referred to as clients, constituents, donors, supporters, volunteers and funders. They are considered the pillar of your organization. Without whom, your goals won't be achieved and your plans for the organization will not be executed.

• Provide key stakeholders with an overview of your organization including its purpose and goals.
• Bank on a good promotional material not only to raise awareness but also to let stakeholders know that you are serious about organizing a fundraising event.
• Share your views with the donors or clients and the role they are going to play to make the event effective.

2. Conduct a survey to stakeholders so you will determine the things you should improve in your organization and the ones you should maintain. These following survey questions are going to help you get all the relevant information:

• What do you think is the primary purpose of the organization?
More likely than not, a stakeholder who has not been updated of your organization’s mission and vision statement won’t have an idea what you are aiming for. However, if your foundation is organized, the stakeholder is aware that your foundation is not just asking money, but raising cash for a good purpose.

• Are there problems within the organization that may deter its success?
It is every stakeholder’s right to choose an organization which they feel is clear with its purpose. This is why asking them about the challenges they may have observed in your organization is one way to nip problems in the bud.

• Do you have suggestions for the improvement of the organization?
Your stakeholder’s opinion matters because if they do not see that you are sticking with your organizational goals, they will see no point of supporting your organization. With this question, you will be able to determine the things that need improvement.

• How do you compare the organization with others providing similar services?
Your organization should have a deeper sense of perspective so it can stand out from other organizations with similar services. When you ask this question to stake holders, you can easily identify the reasons your organization is worthy of their support.

3. Once you have determined the hits and misses of your organization, you need find out how you can improve it. When stakeholders are aware of your conscious efforts to improve your group, they will not hesitate to continue their support.

After you obtain insightful ideas from your stakeholders, you will know how you can improve your organization so you can retain existing supporters and attract new ones. Every organization strives on achieving one goal and the key stakeholders play a crucial role in its success. This is why, you need to take good care them by ensuring that they see some significant improvement in your organization.

Winning Ideas To Raise Funds For Your Sports Club



For sports clubs that are deciding on organizing a fundraising event, innovativeness and creativity are a must. You just cannot come up with rehashed ideas as you have to think out of the box. If your fundraising ideas are unique, fun and interesting, getting support from sports club members will not be a hard thing to do. Sports club members have to be consistent in making a conscious effort to encourage donors or sponsors to participate in the event. For you to raise some cash successfully, there are some factors you should take into consideration. Once you look into these, it will be easy for you to come up with fundraising ideas for your sports club.

Preparing the things you need for the event is going to be necessary. A fundraiser that is fun can definitely yield positive results. It will also be a great experience for everyone if you give creative rewards to the fundraising supporters. These rewards may include event tickets, club merchandise, dinner with the player and many more. Regardless of the objective of the sports club, individual support and contribution are essential for the event to be a success. You may start with a crowdfunding campaign so you can raise money for purchasing new sports equipment, traveling to major sports event or even starting a new club.

Sponsored Challenges

Fun challenges that encourage team work are good fundraising ideas. From fun run to pizza eating competition, you can sure get a large number of participants to join. You can increase the event’s exposure to the public by getting a newspaper to write about it. For sure, the participants will keep their eyes on the prize especially when wining means helping the club raise enough money for their needs.

Exhibition Matches

Regardless of the sports club you are raising money for, exhibition matches will sure win the members’ nod. Not only does it promote sportsmanship but you can also raise your club’s profile especially if you open the exhibition match to the public. You can attract crowds by carefully organizing the event. Aside from trophies, make sure there are incentives for the winning team.

Sell Sports Merchandise

For participants who make a purchase of sports merchandise, they get a feeling that they are also part of the team especially if it is the team they are passionate about. They won’t mind spending some cash on the team they are rooting for. Buying sports merchandise such as car stickers will also help your team become known to other people.

What’s in it for sports club members?

You Promote Teamwork
Making a fundraising successful cannot be compared to a certain type of game that only one can play at. There should be team effort and nothing feels better than reaping the rewards of the club’s hard work.

You Increase Profitability In A Fun Way

Having fun and raising money at the same time is indeed a great combo especially if you know that you have contributed to the club’s success. Whether it is about emerging victorious in a game or helping your club organize a fundraising event, it still provides you a positive result.

You Improve Your Club’s Profile

Since anyone can participate or witness the event, your team is most likely to gain a great amount of exposure. With this benefit, they will be encouraged to exert more effort not only to raise money but also to provide ample support to the club.

Choosing The Right Fundraiser For Your School


Even when you have the best and purest intentions of raising money, execution is still very important. When it comes to choosing a fundraiser, you will either excejoining 770559 1280ed or fail to meet expectations. There is only one thing to keep in mind if you want to succeed in your fundraising event and this is to ensure that your fundraiser matches your group. If a fundraiser fails to match your group’s interest, the purpose of the event will be instantly defeated. This is due to the fact that getting participants to sign up will be such a challenging task. You need to start with the factors that will be of interest to your group members.

Find out about the group’s motivations.

Each member of your group has different goals of participating in a fundraising event. Some of them want to help while others have more profound goals. Regardless of their reason for participating, it is important that they are motivated to meet these goals. For instance, group members may be motivated to participate because of the material prizes while others like to be involved in the social scene. Once you have gathered the group’s main objective and reasons for joining, it will be much easier for you to choose the right fundraiser.

Set realistic goals.

A fundraiser will only be considered a success if you get all group members to participate in the event. Without support, a fundraiser is bound to fail. You can prevent heading straight towards the brink of disaster if you set realistic goals. How can you tell if those goals are realistic? Think about your group’s capacity to raise money. Identify your group’s strengths and weaknesses. Some of them may be good at selling while others may be good at organizing. Assign members to a task that you know they are good at. A fundraiser coordinator must know his or her group prior to choosing a fundraiser.

Determine the group’s passion.

A fundraiser may be interesting enough for group members to walk the extra mile, but if they are not passionate about what they do, the time and effort you invested will all be futile at the end of the day. There should be something that your group members are passionate about and you need to work these out. You can make the fundraising event fun if groups do not see it as an obligation. If they are having fun with what they are doing, they won’t even know they are already doing it for a good cause.

Plan things out carefully.

Even when you have brilliant ideas, the failure to plan everything can make the event unsuccessful. Once you have identified your group’s passion, strengths and goals, you need to fuse all of these into one so you can determine the group’s common goals. In spite of the group members’ individual differences, you can still have the same goal once team work is present. Monitor the event and do a follow-up if necessary.
After the event, you should make an effort to evaluate the event so you will know the things that work and the ones that don’t. Ask the group about their personal experiences raising money for a good cause and the challenges they encounter. You can help your group avoid mistakes the next time you choose a fundraiser this way. Finally, don’t forget to thank your group and other participants.

Scratch And Support Fundraiser: A Fundraising Idea For A Small Group

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For a small group, it is always a challenge to come up with a fundraising idea that can encourage a large number of participants to join and earn a decent profit. If you want a fundraising option that is most likely to gain a lot of supporters, the Scratch & Support Fundraiser is a good idea. This fundraiser caters to small groups and aside from the fact that it is profitable, the process is also fast and stress-free. There is no need to endure tiring and tedious process to get more participants because the process involved in this fundraising idea is straightforward.This fundraising idea will be of interest to the participants because it can keep them entertained. One card has a total of 40 concealed dots and for the amounts to be revealed, you need to scratch these dots. The corresponding amounts behind these concealed dots are 50c, $1, $2 and $3. The amount that will be contributed to the fundraiser will depend on the amount revealed through scratching the dots off. Each person will have to scratch two dots. For each card, the fundraiser can get up to $80 donation.

If you do not have enough time to organize a fundraising event, this can be a great option since it does not demand too much time. You can set it up easily and you will also have two payment options to choose from. You can either pay within 14 days and this applies to registered clubs, schools and other approved groups or you can also pay up front. With this option, you will be entitled to receive 20% extra cards which are free of charge once the initial cost is settled. The cards can also be personalized if you want to.
However, you need to take note that if you choose the generic cards, the turnaround time will be 24 to 48 hours. For personalized cards, you need to wait for approximately 7 days for the cards to be delivered. It is also highly recommended that you encourage each member of the group to place an order of fundraising card. You can also keep track of the sales with the use of the tally sheet.

The reason Scratch & Support fundraiser is an ideal way to organize a fundraising event for a small group is because it yields immediate results. For every number revealed, the participants have to donate and the donations are already converted into profits.

Schools and other small groups can highly benefit from the Scratch & Support Fundraiser. It is an easy way to raise money but very profitable nonetheless. If you intend to choose this type of fundraising event, you will not regret doing so. If you want additional information regarding this fundraiser, you can also request a free fundraising information kit and it is available once you fill out the online form. All of the information you wish to obtain regarding this fundraiser are included in the kit. With it, you will have an overview of how to run the fundraising event.