Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Whenever an event goes as planned, organisers are inspired to do more. However, success is determined by many factors: the number of attendees, the money raised and the donors acquired. For new fundraising organisations, the entire process is not easy. You need people to execute your plan. You also required creating a strategic plan so you will know what you should do if faced with a problem.

In determining the success of the event, it should start with how staff and volunteers are helping you organise the event. Are they responsive? Do they make an effort to provide their creative input? The success of the event is not determined after the event but before and during the fundraising event. There is only a little chance of succeeding in fundraising if volunteers are not cooperating. Failing to acquire donors will also reduce the chance of succeeding in fundraising.

What to do to ensure success?

Provide training to new volunteers: Leaders cannot expect volunteers to know their role in an instant. They need to learn the ropes before you send them out on a mission. They should understand the role they play. They should be aware of your mission, vision and objective. Hiring volunteers for the sake of adding people to the group without profiling them will only result in prioritising quantity over quality.

Communicate regularly: Communicating with your volunteers or staff will also help you deal with problems that may serve as a deterrent to the success of your fundraising event. Identify the obstacles that are stopping you from achieving your goals. Discuss with the team how you can overcome these problems. If time is one of the issues your volunteers are facing, ask them about the most convenient time they can volunteer.

Use social media: Never underestimate the power of social media as it can provide a great way to reach out to people who may be interested in supporting your organisation, but may not have the time to express their interest personally. Keep your page up to date so followers will know what is going on. Provide other options to donate so others will no longer have to make a trip to the bank to make a donation.

A successful fundraising event is a determining factor in your efficiency as a leader. It shows how you are leading the team. There is no such thing as perfect fundraising. Even seasoned fundraisers also encounter problems. This is why as a leader, you need to keep a strong and solid team that is ready to face obstacles and bounce back. 

4 Types Of Fundraising Every Organisation Can Consider

4 Types Of Fundraising Every Organisation Can Consider

When it comes to choosing a fundraiser, organisations cannot easily make up their minds because of the options to choose from. Even for beginners, the chances for success is still high. You just need to choose the type of fundraiser that will cater to the audience you are trying to target. 

1. Host a fundraising event

There are many ways you can get potential donors together in one venue and one of which is by hosting an event such as a golf tournament, 5k and gala. Aside from creating a memorable experience, you will also bring awareness. Events must be carefully planned with a purpose. 

2. Online donation

Organising an event does not have to happen in a specific venue because asking donations can also be done online. However, this type of fundraising is not as simple as creating a website and expecting people to click the 'donate' button and voila! instant donation. You will need to tell a story and toss a number to get the transaction processed. You can set up an online registration and also add an option to donate on the website. The donation page should give donors the option to make a donation upgrade.

3. Crowdfunding

Speaking of online donation, leaders can also encourage supporters to create a page that they can share with their friends and family. Crowdfundraisers can either stand alone on their own or they can also be paired with a fundraising event. Supporters will be the ones to spearhead the event making sure that all networks are used to maximise the effectiveness of this type of fundraiser. 

4. Auction

A silent auction can also complement an existing event. Donations can be obtained from purchasing tickets. You will also have the option to have any number of items available for auction. This technique will boost the donations and attract potential donors. 

You can also mix any of these types of fundraising to boost your efforts. If you have many supporters, it is possible to incorporate at least 2 or three fundraisers. It is also important to note that organising an event must also be coupled with commitment and hard work. 

3 Ways To Make Your Fundraising Event Memorable

3 Ways To Make Your Fundraising Event Memorable

It takes compassion and commitment to succeed in fundraising. If you don't have a heart to serve people and to influence others to reach a common goal, your fundraising event will remain a dream. They say that it takes an effective leader to  spearhead an event as challenging as fundraising. However, everyone can become a good leader by keeping a few habits in mind. Here are ways you can make your first fundraising event memorable to your members, supporters and donors:

1. Keep everyone in your organisation involved. 

It is not easy to organise a fundraising event when you do not delegate tasks to everyone in your organisation. Prior to organising an event, it is essential that you profile each member so you will know what they are capable of doing. Is someone good at interacting with other people? Do you have some creatives that can give life to a boring theme? Find out how each member of your organisation can contribute to your event. Scheduling a weekly meeting will put things in perspective. It will also be a great way for you to get to know your members more. Aside from staff or members, you should also keep donors and volunteers involved. They can make your job easier by contributing some insightful thoughts and ideas. 

2. Discuss challenges and their solutions.

Things will not always go as planned. There are instances when you will encounter challenges that will hinder you from succeeding. Whenever there are problems, make it a point to sort them out as quickly as possible. If one of your members have difficulties finishing a task, you should be the first person to find out about the root cause of the problem. People can get easily stressed when they think their efforts are going to waste. Before the situation takes a turn for the worse, talk to your team to know how you will be able to solve the problem together. Look for signs of fatigue as this can also affect your staff's performance. 

3. Plan an event that your target audience can relate to.

A fundraising event should tell a story that your audience can connect with. When your event creates an emotional connection, it will not take much of an effort to win your audience's hearts. Make your research so you will know what your audience wants. Even your staff should participate in profiling your target audience. Everyone in your community must also be informed so they will have an idea how they can volunteer and support the event. 

Simple Ways To Promote A Fundraising Event On Facebook

Simple Ways To Promote A Fundraising Event On Facebook

In today's digital age, Facebook is one of the most used platforms to engage existing and potential customers. However, utilising Facebook to nurture your fanbase is not easy if you do not know which features you are going to use. In order to keep your followers updated, it is essential to post updates, reply to comments and monitor Facebook activity on a regular basis. If you have an upcoming fundraising event, promoting it on Facebook is also a great idea. Here's how you can promote your event:

1. Track how your Facebook Page is doing

Paying attention to details will help you determine how your page is doing in terms of customer engagement. Check comments and updates as this will enable you track your page activity. There are two ways for you to respond faster. Add your Facebook Page to your favorites and enable email notification so you can get updates in real time.  

2. Enable Private Messaging

Things will not always be smooth sailing as you will encounter all sorts of problems along the way. Your donation page may not work properly or fundraisers may have urgent questions that you need to answer right away. Your availability is important in this stage. When you turn on private messages, it will be easy for you to respond to inquiries and resolve problems. Once the campaign is over, all you have to do is to remove the feature. 

3. Allow people to post to your Facebook page

It is not only your followers who can see your page. If they post an update to your page, their friends will also be exposed to your campaign. This is why letting people post to your page should be the best practice to follow to give you an opportunity to gain wider public reach. 

4. Boost posts

Your engagement rate should also be something you should pay close attention to when promoting your fundraising event. Boost posts with the highest engagement rate. 

5. Update your Facebook Cover Image

If you have an upcoming event, don't forget to update your cover image as well. Doing so will highlight your fundraising event. It is also essential that you include relevant links or hashtags in the cover description.

Facebook is a wonderful tool to connect with supporters, donors and volunteers. When it is properly utilised, you will be able to reach your goals not only in terms of engagement but also when it comes to increasing your donors and supporters.

4 Ideas To Add Energy To Your Fundraising Events

4 Ideas To Add Energy To Your Fundraising Events

Every fundraising event creates a developmental milestone for organisations. The events help you gauge whether your strategic plans are working or not. They are also used as basis to determine if your organisation is heading towards the right direction. Organising a fundraising event creates mixed feelings: excitement, fear, joy and sometimes, frustration. The success of the events depends on your planning. Things will work well if you use tried and true methods. Here are some forward-thinking ideas, you might want to try. 

1. Plan Interesting Events

One way to keep donors, volunteers and supporters interested in the event is by innovating your events. Keep your donors in mind by finding out about the things that capture their interest. When you engage donors, it should yield long-term results. Innovating events involve combining events, creating full experiences  and modernising your approaches. 

Combining events prevents boredom. Instead of concentrating on an auction, you can also include other activities such as scratch card fundraisers, fun run and much more. One thing you have to remember is that the fundraisers should match your target audience. Since the use of technology is popular nowadays, it is also necessary to modernise your silent auctions. When you host a fundraising event, add something fresh and fun so they will look forward to the event. 

2. Integrate Mobile Devices into Your Event

It will be easy to tap into younger audiences if you use mobile devices to connect with them. Your audience needs to have the option to donate conveniently at their own time. Accepting text donations and making your website available for them will help you gain the support you need. It is also essential to provide multiple options to your target audience. When using mobile solutions for your fundraising event, make sure that your interface is secure as users' personal information must be kept private. 

3. Tap into Social Media

Aside from making it mobile, staying social will also give your supporters the opportunity to get to know your fundraising event. The social media platforms such as Facebook allows you to broadcast a video feed, post updates and give followers information about your event. Many supporters find it more convenient to check your Facebook page than read newsletters. 

Keep your page updated by sharing content, videos and even images related to the event. It is also easy to integrate social fun into your event if you have a social media strategy because it increases your public reach. 

4. Build an Event Website

Aside from newsletters, social media and direct mail, you will also need to create a custom event website that will provide the exact details of the event. There are questions that are best answered by your website so make sure this is also available to your target audience. A dedicated website for your fundraising event will help supporters get an idea of your organisation's objective, mission and values. When creating an event website, your images, logos and even color scheme should match your organisation. 

What Makes A Fundraising Campaign Unique?

What Makes A Fundraising Campaign Unique?

Have you ever wondered why some fundraising campaigns are successful while others are still struggling to connect with the audience. There are key ingredients that should be present in your campaign to ensure long term growth and deeper connection. 

1. Your target audience

You will never earn sufficient support from your audience if you do not understand them. It is important that you know your audience so you can achieve your goals. When it comes to understanding your audience, having evidence of their genuine passion and interest in supporting your campaign goes a long way. When creating a copy, think about the reaction of your audience before sending the fundraising letter. Ask yourself as though you were in your audience's shoes: how would you feel if you were to receive the fundraising letter? When you ask the right questions, you will be able to create an impactful campaign. 

2. Your story

It is difficult for potential donors to connect if they do not know the stories you tell. A personal story that people can relate to will not only capture your prospects' attention but also touch their hearts. Emotional connection matters especially to first-time supporters. Is there any campaign that created an emotional impact on people? Knowing the story that can help people understand your objectives, values, mission and vision will help you gain enough support.

3. Your engagement

Engagement encompasses many aspects such as branding, email, print and many others. Nowadays, there are four active generations you should engage: traditionalists, boomers, Gen-X and Millennials. Each generation has a different way of using technology. Although the social media connects all generations, there are different ways you can tap into these audiences. Check your branding including the logo, font sizes, font types and other specifications. Direct mail is still relevant to your audiences, but integrated approach must be considered. 

4. Your communication

Aside from engagement, your communication strategy is also considered as a driving force that will take your fundraising campaign to the peak of success. However, crafting a communication strategy is easier said than done. This is because the email you send should be branded and have call to action. It is also essential that your call to action is visible. It will also be important to give something back as incentives for their hard work. In terms of email campaigns, structuring them as an automatic resend will also help you follow up on your prospects. 

Even if you only have a limited resources and time, it does not necessarily mean that you cannot have a successful fundraising campaign. Even saying thank you provides you a better chance of earning and retaining donors.  

4 Qualities Of A Successful Fundraiser

4 Qualities Of A Successful Fundraiser

Fundraising is a career that requires more than just sales and marketing skills. For the most part, you will be dealing with your organisation and the community. You need to be innovative to continue to inspire people. Many have been interested in entering the profession, but only a few people were able to succeed. There are four qualities you need to focus on if you want to ensure you hire the right person to fulfill your organisation's mission and vision.

1. Good Listening Skills

Good listening skills are as equally important as good communication skills because it helps you to know the donor's concerns that you have to address before additional steps are taken. When you know how to listen, it is easy to spot any problems that may deter you from accomplishing your goals. Your volunteers may be passionate about helping the community, but they too have problems that you need to address. Frustrations take place when these problems are constantly ignored. 

2. Perseverance

If you want to build long term relationships with donors, volunteers and members of your organisation, perseverance is one quality you should possess. This is because you will not always get a 'yes' and rejection may slow you down and even reduce your motivation to keep going. Regardless of the task you want to carry out, you need to be persevered as you are leading a team of people who are also counting on you. You can cultivate perseverance by setting realistic goals that will enable you to measure success. If you feel like giving up, think about your milestones and achievements as they will serve as motivating factors to continue. 

3. Passionate

Volunteering, writing fundraising letters and making sure that there is enough support for the organisation are just some of the tasks you need to fulfill on a regular basis. These jobs can be overwhelming especially when the event is fast approaching. You need to be passionate so you will not only complete the job but also make sure they exceed expectations. At times, you may feel worn out, bored or frustrated, but your passion will remind you to move on. 

4. Ability to motivate

Successful fundraising will also be dependent on how leaders motivate volunteers, staff and donors. Motivation does not necessarily mean persuading your donors to give money or to do something they do not want to do. Motivating people means bringing out the best in them , ensuring they enjoy what they are doing. 

Are Your Volunteers Taking On Too Much?

Are Your Volunteers Taking On Too Much?

Behind the success of a fundraising event is a passionate volunteer willing to go the extra mile to accomplish goals. These volunteers will take on all kinds of duties, believing they provide a valuable asset to your campaign. However, this initiative can do more harm than good. If you see a volunteer taking on too much, prevention is necessary.

Discuss fundraising plan with volunteers

A fundraising plan helps you determine the direction you will be taking while preparing for the next fundraising event. All aspects of your fundraiser must be properly discussed with your volunteers so they will have a visual guideline. When they are more focused on the task on hand, it will be possible to accomplish goals and meet objectives without running the risk of overworking. Start by going over your plan. This way, you will be provided with insight why your fundraising campaign did not work. More often than not, this happens when volunteers are over-participating.

Explain the negative implication of taking on too much by using examples

There are other fundraisers who have already experienced taking on too much. If this occurs, it is important to do your research so you can cite some examples. You can also find a volunteer from another campaign who will serve as a perfect example to the negative side of taking on too much. Allow your team to ask questions and give the individual a chance to share how their health and the campaign has been affected by doing too much. When you give real-life examples, you will be able to get a point across.

Share scientific studies of the downside of doing too much

Aside from the fact that taking on too much can have a negative impact on your fundraising campaign, it can also have a deleterious effect on your health. When volunteers do not focus on the long-term effects of doing too much especially when faced with a difficult situation, they will be easily disappointed by inconveniences coming their way. Instead of rising up to the challenge, volunteers will give up or look for a way out.

Volunteers must also be made aware of the negative health consequences of doing too much. It can be used as a scare tactic to make volunteers realise that they are already pushing themselves too hard. You can also hold regular meditation classes as a way of slowing everyone down. As your fundraising event approaches, everyone may feel overwhelmed by the pressure, but it is also important to relax.

3 Qualities A Team Member Of A Fundraising Organisation Should Possess

3 Qualities A Team Member Of A Fundraising Organisation Should Possess

Behind the success of every fundraising event is a reliable team member who gets things done. There may be challenges that test your patience and determination, great team members can help you accomplish your goals. Many would have attempted to embrace the role, but without essential personality traits, the change you want will never happen. If you are a fundraising leader, your team members should have these following qualities:

1. Creativity

It is common for organisations to stick with what they believe to be tried and true. Sometimes, organisations feel comfortable relying on one sources instead of attempting to branch out. However, this practice can be a risky decision especially if that source fails. Creativity is important for organisations to survive. Sticking with what you perceive to be a proven technique can cause boredom and the lack of originality can be bad for your organisation. You need fresh ideas to thrive. This is why team members who are able to pitch in some creative ideas are going to be a great asset to your team. 

When team members share fundraising ideas, it can be a start of fresh fundraising initiatives. As you discuss creative ideas, you will be able to decide which ones are considered effective. 

2. Sense of Responsibility

Team members should also be responsible enough to take ownership of their work. When team members involve themselves in setting goals for your organisation by being more engaged, they too can have a significant impact on your organisation. As a result, your organisation will be able to improve job loyalty, job satisfaction, competency and creativity. 

It is inevitable to set high expectations and when things do not go as planned, many would usually pin the blame on directors. Taking ownership enables your organisation to correct mistakes and accomplish objectives. 

3. Willingness to Learn New Things

Despite the years of experience in fundraising, it is still essential to stay curious if you want to advance your career. Team members who love to learn by seeking opportunities for personal development and education, asking for performance feedback, working on a difficult task and reaching out to other fundraising professionals can win the nod of development directors. Team members should acquire new skills to keep up with change. 

There are other personality traits that development directors expect in a team member, but these three are most essential. If you do not possess these traits yet, consider this as an opportunity to develop and grow. 

Top 5 Qualities Every Fundraiser Should Possess

Top 5 Qualities Every Fundraiser Should Possess

When you enter the profession as a fundraiser for the first time, almost everyone is not quite certain about the qualities to look for in a fundraising professional. These special qualities cannot be bought off the shelf as they are natural qualities. Here are five qualities every fundraiser should have to become successful:

1. Perseverance

Perseverance is perceived by most professionals as a highly needed quality. This is because there are instances when you will be rejected by prospects and giving up is not an option. Perseverance helps you strive for success even if the process becomes tedious and frustrating.

Perseverance can be cultivated by setting goals to measure success. In case the going gets tough, the measurable success of your organisation will prevent you from throwing in the towel. It is also necessary to set some reasonable timelines through strategic planning. It will also be helpful if you are going to work on long term goals for a specific period of time each day.

2. Concern for People

Raising money is not just intended for accomplishing the goals of your organisation, but also to help those in need. To be an effective fundraising leader and board member, you need to have genuine concern for people. It is necessary that you talk to people who use your organisation's services and know their stories. Talk to them about their desires and hopes for the future as well.

3. Passionate

You cannot be a successful fundraiser if you do not love your work. If you want to enter the profession, you need to love what you are doing. You can also start by volunteering to work especially on a special fundraising event. When you are knowledgeable in an area, you will be able to enjoy fulfilling the responsibilities it entails. Try to learn as much as you can so you will prevent frustration and boredom.

4. Ability to Motivate

Motivation is another critical key for success. If you are the first one to give up when you do not get enough donors to support your cause, the rest of your members will also do the same thing. Your donors need motivation so they will continue to do their duties even when they experience rejection from time to time.

It is also necessary to understand the concept of motivating your donors as this can create an impact on retaining donors. Have time to talk to your donors and board members so you will know what their primary concerns are. 

5. Integrity

Morality and ethics are important in fundraising. Trust is built when donors know you give assurance to donors that the money will be used for the goals you want to accomplish. When it comes to prioritising one's interest, the donors' should come first.

5 Techniques To Improve Your Fundraising Website's Call To Action

now or later signpost showing delay deadlines and urgency MJ9TWQvuCall to action's primary purpose is to ask website visitors to do something and if you are running a fundraising website, you will consider it an essential feature. Aside from creating awareness, you should also take additional steps so people will take the necessary steps. If your call to action does not seem to serve its purpose, here are some techniques you can use to improve it.

1. Know your audience

Before you think of yourself, it is important to think of your audience. When people visit your website, it is important that they immediately realise why they should commit to your organisation. People have numerous options to spend their money and time. If your website does not provide something for them to stop, read and commit, your website will be easy to forget. Your audience likes it when you get straight to the point, making it easy for them to identify what you really care about.

2. Market a particular action

People do not have time to guess what your organisation has been up to. You need to provide them a direction you want them to take. Mission statements, larger goals or any vague objectives will only confuse them. People need something specific which they can act on.

3. Create a highly specific call to action

People easily get discouraged if they do not know what they are going to do to help you in your mission. You may already have a call to action, but if it still appears confusing to visitors, it still will not matter. A good call to action should be free of barriers.

4. Provide call to action that answers questions

A call to action must be framed in such a way that it answers these four questions.

Why: Your audience should know what you are doing and why they should care about it. Connection on a human level is important. This can be established through images, stories or anything relatable. You will also have to create a sense of urgency so they will know why they should act now.

What:It is also important that your audience knows you are promoting a good cause. People commit to supporting your organisation because they want to do good and your role is to give them assurances that their donations will be a huge help.

Who: Trustworthy messengers are also important in sending the message. Use people who have been influential in your organisation or choose people who have been a recipient of your organisation.

5. Be sure to communicate your call to action

There are many ways you can communicate your call to action such as through your website, email, social networks, online communities and blogs. Keep your message short and sweet. Many people often consider scanning instead of reading the entire message so change the words so they connect with your audience.

5 Ways To Promote Your Holiday Fundraising Campaign

christmas M1YFbDcdDecember is considered to be the season of giving and the most critical times for fundraising organisations. More often than not, the donations are larger in December than the rest of the months. While the most common action to take is to launch a campaign, you need to go the extra step in this day and age.

Be sure your website is updated

Include updating your website in your to-do list if you have not done it for quite a long time. This means your call to action button must be highly visible on your homepage so you can grab your visitor's attention. You should also spread the word by including social share buttons for each email you send. Aside from the fact that it is easy to do, you can also encourage supporters to help you launch your campaign.

Send biweekly or monthly newsletter

Holiday-campaign promotions require you to double your efforts, but this does not necessarily mean that you have to replace all of your standard communications. Be consistent by ensuring that you send newsletters regularly. If you have launched a new fundraiser, tell your donors about it.

Make use of social media

Hashtags can make a difference as it can help you pull and monitor messages that made mention of your holiday fundraising campaign. There is one thing you need to make sure when using hashtags: keep up with conversations and respond to questions or comments promptly. You will also have to thank your supporters by retweeting or liking their messages.

Since you are promoting holiday fundraising, you should also change your profile and cover photos. You can increase campaign awareness this way. If you have started an email campaign, you can complement it with your social media strategy.

Customise your donation page

It is a necessity for fundraising organisation to create a branded donation page in December to increase the number of donations. You will also have to create a donation form intended for holiday fundraising campaign. Be sure to focus on imagery and copy to send the right message.

If you are still looking for a fundraiser that suits the holiday season, you can consider cookie dough fundraiser as it comes with its own free online shop. Free ginger bread and christmans tree cookie cutters are also provided. Even if you are a beginner, you will not have any difficulties setting up and running this fundraiser. It can be completed within 4 to 5 weeks. Want to know more about Cookie Dough fundraiser? Click here.

Fired-Up Fundraising:Steps To Creating A Strategic Plan

hand writing business success diagram fk0sJcBuIf you fail to plan, you plan to fail.

A strategic plan serves as your organisation's compass that ensures you get to the right direction. Imagine spearheading a fundraising event without a plan, in case things do not go as planned, you will no longer have an idea how you are going to resolve the issue that may arise.

Creating a plan defines your mission. It helps you to focus on the most important aspects of your campaign. It only takes a few steps to create a strategic plan for your fundraising campaign.

1. Prepare a case for support

A case for support is an essential component in creating a fundraising plan. Think of a case of support as the backbone of your campaign. It enables you to provide reasoning for support by giving your supporters, donors and board members an idea of how your campaign works. When creating a case for support, there is a series of questions you have to answer. One of which is how you are going to address the problem arising in your organisation.

2. Determine your key players

If your case for support is your compass, your supporters are your key players. You need to gather your most dedicated and passionate supporters to ensure campaign success. The reason for handpicking dedicated supporters is to ensure the people in your campaign are all committed to transforming your organisation for the better. You will be working closely with these people throughout the campaign. While it can be challenging to start a campaign, ensuring that the people involved in planning are dedicated will make the job less burdensome.

3. Know your prospects

Your strategic plan will not be complete without identifying your prospective donors. This is where profiling of donors comes in. You need to get really specific with your list because you will treat each approach as unique and personalised. With personalisation, you will be able to deliver engaging messages that will capture your potential supporters' interest.

4. Execute the plan

A strategic plan has several components, which are broken down into three categories: campaign setup, communications and preliminary work. Executing a plan should involve the active participation of your key players and potential donors. For the campaign setup, be sure to know your start and end date, fundraising goal and donor acquisition goal. With communications, you need to prepare emails for your soft launch, celebrations and even campaign milestones. Check your commuinication channels and determine how often you will send your emails. Your preliminary work should involve brainstorming with corporate partners and getting support from major donors, coporate partners and your board.

Now that you have a strategic plan in place, it is important that you develop the plan effectively because its success will still be dependent on the people behind it.

The Old And New Fundraising Tactics

In this day and age, technology has made fundraising much easier as organisations can reach out to prospect through various methods such as using mobile device, social media and many others. While adopting modern tactics can help you gain a competitive advantage, it does not necessarily mean you should take old tactics for granted. Good fundraisers do not necessarily use new tactics rather they choose to listen to their audience and experiment with available tactics. Seasoned fundraisers also know that the luxury of experimentation may not always be possible. It is imperative that you start with the basics so you will know which strategy works for your prospects. Without a doubt rules have also changed in fundraising.

It is also necessary to evaluate both old and new tactics as this allows you to give fair consideration. Although it is tempting to use the latest and greatest technology, your organisation should not also lose sight of traditional but effective ways of attracting donors. It is still important that you evaluate both old and new approaches for you to find out which ones work for you.

Old Tactics

Events:Invite prospects to a fundraising event such as walks or galas. This approach has been an effective fundraising tool for many years. Fundraising events provide donors a venue to interact and learn about your organisation.

Direct Mail: Most organisations still consider direct mail an effective way to communicate with donors. Aside from the fact that it is a less expensive tactic, it is also considered effective. Older donors also prefer direct mail. When using direct mail as a tactic, make sure you compose a fundraising letter that creates a powerful impact on your prospects.

Door-to-door: While the use of door-to-door fundraising has diminished over the years, many organisations have still utilised this approach successfully.

New Tactics

Online Videos:These days online videos are an effective tool in educating prospects. Since it is easy to creat, any organisation can spark a viral campaign if proper techniques are employed.

Social Networking:Almost everyone turns to social media when it comes to finding out about the latest event because this is the venue that increases awareness. If you are going to use this as a medium for gathering supporters, you will be able to expand your geographical reach as your audience is most likely to recommend your product or brand.

Blogging:Another tactic that provides a way for organisations to communicate with existing donors and new prospects is through blogging. It has become an acceptable communication tool that allows donors to know more about the things your organisation can offer.

Three Things That Hinder Group Fundraising From Succeeding

Every fundraising group has sales goals that need to be accomplished and it takes a team effort to succeed in these goals. One of the discouraging moments of being in a fundraising group is not raising enough money to cover group expenses. All members may have dedicated their time and effort to organise and run the campaign, but not getting any positive result can have a negative impact on the group. If you have worked hard to achieve sales goals and you are still not getting any result, you have to do things differently so your goals become a reality. Aside from making a few changes to your approach, you will also need to have commitment to achieve your goal. You will need to start with identifying the factors that make fundraising ineffective.

No Fundraising Goal

In fundraising, every member needs to set individual and team goals as this can serve as motivation to work harder and dedicate more time. When groups are only told they should go out and do their best, they will not have any sense of purpose. As a result, they will not take you seriously and raising money or accomplishing their mission will no longer be a big deal. As a leader, members must be provided with some directions by giving them a minimum item goal to achieve. These can be broken down into smaller daily goals. This can be done by finding out the amount of money you need to raise. The amount can be divided by the number of sellers in your group.

No Purpose

How can achieve anything without a purpose? While raising money is considered by some organisations as the main purpose of a fundraising campaign, there has to be a much deeper reason you are trying to raise money. More often than not, fundraising is done backwards. People raise money and then decide what to do with it. If you and your members are not sharing the same objective and they are working without a purpose, it is difficult to convince them that you are raising money for a good cause.

No Accountability

Your fundraising campaign is not going to achieve a fundraising goal you set if they do not have group selling accountability. Members will not automatically start selling without once they are provided with sales materials. You need to track their progress for you to find out if they are carrying out the task you assigned them. As their leader, you should also help them keep up with their selling. You can also incorporate additional incentives to make selling fun.

When Donors Say ‘No’

Everything was perfect until your donor said ‘no’. Nothing can be more depressing than being rejected by a donor especially if you have dedicated your time and effort to win their nods. When donors decline, take the time to analyse the real root cause of the rejection. Instead of focusing on the failure, use this as an opportunity to analyse the factors that made your donors say ‘no’.  Start by thinking through the following questions:

Was your ask properly crafted?

Before you proceed with making an ask, you need to build a positive relationship with your prospect. This way, you will feel more comfortable knowing that you have cultivated the prospect. It is also important to focus on the prospect who has already indicated an interest in your organisation. When asking, make sure you ask for a specific amount and explain the purpose of asking.

Have you taken the time to cultivate the prospect?

Your donors are more likely to say no if they have not been properly cultivated. You need to make an effort to have a meaningful conversation with your prospect so you will know the things they are interested in. Being a complete stranger to your organisation will make your prospects feel left out. Make sure your prospects have taken at least one step to become part of your team.

Asking them to attend a fundraising event or volunteer at your organisation can make them feel involved. As you make an ask, see to it that you are familiar with your project or program. When it comes to making an ask, you will also have to take your donor’s financial capacity into great consideration. Make sure they have the capacity to give at the level you are expecting. Another reason donors say no is when you are expecting too much from them. The cultivation process is an essential part of getting to know your prospect because it allows you to find out if they are really interested in your organisation.

Why did your prospects say no?

It is still possible for your prospect to say no even if they have been properly cultivated and the ask has been properly crafted. This only means that one of your assumptions might be incorrect. You may have already thought that they have the financial capacity to give, but this might be wrong. Perhaps they may have the willingness to give but not at the amount you have suggested. Your donors may have said no but this does not necessarily mean that the meeting is over. You just need to continue to cultivate your prospect to get to know them on a more personal level.

Five Bad Habits That Impede Fundraising Success

Have you ever wondered why you are not raising enough money despite of formulating brilliant strategies? Bad habits can impede growth and success of your organisation. It may seem like a minor flaw but not paying attention to your fundraisers’ habits can take a toll on your fundraising campaign.

1.    Not establishing rapport with your donors.

Your donors are one of the primary components of your organisation because without them, you will not accomplish goals and move forward. Fundraisers often focus on raising money without giving importance to establishing good relationships with donors. As a result, potential or even existing donors shy away from making a donation because they do not feel any connection to your organisation. Fundraisers make donors feel welcomed and it is a continuous and consistent effort. One-time donation does not guarantee success. Devote your effort in understanding your donors and thanking them for their commitment.

2.    Making hasty decisions without checking the facts.

More often than not, people use their instinct to make important decisions in life, but in crucial situations, it is also important to rely on solid facts so you do not end up embracing regrets at the end of the day. Instincts may not give you the results you have hoped for and when things go wrong, you cannot present facts to support your claims. Making the right decisions is important in fundraising. Never let instinct get in the way or you may end up missing an important fact. Use your instinct as a starting point but never let it influence your final decision.

3.    Being ashamed of raising money.

Professional fundraisers are ashamed of asking money from people because they consider themselves treading upon a confusing territory. Donors are vital to your fundraising programs and you need to connect with them so you can win their commitment and trust. Donors want to feel valued and when dealing with them, you need to let them know your purpose of reaching out to them. They also deserve to know the stakes and urgency. Asking from them is just a prelude to establishing a better relationship with donors. It all starts with translating values into action.

4.    Making decisions out of fear.

Problems exist in fundraising organisations and you need to anticipate them if you want to succeed at fundraising. When you base your decisions on fear, you are doing more harm than good. You will have trouble coping and you will not be able to know the true value of fundraising.

5.    Not welcoming change.

Change is inevitable and instead of being allergic to it, fundraisers need to embrace it to foster growth and development. If an approach does not work, do not be afraid to make a change. There are techniques you can use so you can acquire much-needed convincing power to interact with donors and connect with them.

Bad habits can deter you from succeeding in fundraising. While there can be some occasional doubts running through your head, you need motivation to keep going and to remove self-doubt. The good news is these bad habits are merely mental and can be changed.

Does Charity Fundraising Need To Change Tactics?

support on sign showing customer help and advice G1iYTQP Although the attention that charity fundraising gets is overwhelming, thanks to the large amounts of direct mail, some activities have been found to be unacceptable. Is there a need for a change? Like all tactics or strategies being used by organisations, there are some limitations that must be kept in mind because not all strategies will work all the time. Due to the proliferation of strategies inspired by modern technology, charity fundraising must take tactics to the next level. Even when the strategies are very effective in getting donors to support an organisation’s cause, it does not necessarily mean that there is no need for modernisation. Donors may get bored if they find out that you are employing the same techniques for years.

When donors no longer feel the need to support an organisation, they just take a different direction. In the past, people rely on marketing materials and sales to obtain additional information about a particular aspect of life such as taking a holiday. However, companies need to keep up with the fast-paced digital technology.

What makes charity fundraising less appealing?

The digital age has so much to offer. It provides information that often serves as an interruption to a person’s daily activity. Aside from checking out your email, mailbox and answering machine, you will also have to deal with other interruptions such as social media channels. Where there are more interruptions than the donors can handle, information becomes less valuable. Does this mean, we should stop sending fundraising letters to prospects? This is not necessarily the case. Organisations just need to learn when and how to be in touch with prospects.

Due to information overload, donors become less tolerant of organisations that are offering the same. If these techniques used to provide valuable information to readers or audience, they become a form of interruption in the digital age. When these methods are predominantly used to raise funds, things become redundant and too common to be noticed. Charities need to keep in mind that a traditional marketing strategy that used to be a good form of interruption requiring a prospect to take action is now less valuable because everyone has a channel.

People do not want to be interrupted. Marketing should be about earning and retaining donors. When charities create a community, there is an opportunity to recreate the real power of digital technology. When donors are interrupted, charities become less and less attractive. Instead of donating, they will think of the organisation as a major blockage to fulfilling a particular task because they need to stop and check out their email.

Charities also need to recognise donor engagement. If the tactics used to work for them, it does not necessarily mean it will work forever. Always pay heed to what the donors need and respond to the requirements of various stakeholders. This way you will be able to meet the donors’ demands and take on the challenges that organising a charity fundraising entails. Although the technique is as simple as re-evaluating your fundraising techniques, the positive outcome you wish to happen will never take place unless the organisation starts to make a change.

Workplace Philanthrophy: Charity Begins At The Office

heart shaped symbol as medical technology concept GktZQ9H Charity at the office is considered a growing trend in spite of taking only baby steps. One thing good about workplace philanthrophy is willingness of employees to contribute to charitable causes by utilising their resources including their time and money. These days, workplace giving programs are easier to administer and set up because there are new technology platforms that maximise employees’ efforts. In the past, workplace giving programs were struggling because there are several factors that get in the way. Aside from lack of experience and awareness in delivering programs, the people behind the program also lack understanding of how corporate and charity sector works.

With workplace giving that encourages employees to develop a habit to donate to their chosen charity, a fundraising event will not be difficult to organise. It is evident that workplace philanthrophy is making big waves. Based on Australian Charities Fund, approximately 250 million dollars was raised in January 2016 alone. These funds were joined by 3,100 employers and benefitted by 300 charities. Without a doubt, these figures are impressive and they are making a difference in terms of the income and service delivery of charities, which are connected with good programs.

With these figures, organisations will be more inspired to improve the techniques and take workplace giving to the next level. Corporate social responsibility is considered a key driver of workplace philanthrophy because employers will get to decide on the part their business is going to play in contributing to the social good. Employers will also encourage employees to contribute and participate in peer to peer fundraising.

Progressive companies that have plans will take corporate social responsibility seriously. An employer needs to be committed so employees are motivated to make a profit from their own contribution. With the help of social media, inspiring fundraising stories will be shared with the prospective donors and the action plan will be in effect.

Peer-to-peer fundraising also involves sacrifice and when everyone in your business is involved, you know that the vital component of corporate social responsibility is obtained. Not only does it create a huge impact on your campaign but on your fundraising efforts as well. With the use of innovative online platforms, you can be sure the employees will create and track giving campaigns. Employees are also given the opportunity to stay flexible and transparent. As a result, employees will have the opportunity to connect the donor with the mission of the organisation. Efforts must be continuous so retention and long-term engagement are achieved.

Is Donor Fatigue A Myth?

hand picking puzzle to piggy bank as concept zkF15qruThe prompt response and donations you get from donors are just overwhelming that you want to go the extra mile so you can continuously get more donors to support your fundraising organisation. So you prepare your fundraising letter and since you have attracted donors using the same letter, you did not bother to make it more personalised. However, instead of attracting more donors, you are not getting any. Worse, your existing donors have suddenly stopped getting in touch with your organisations. Should you blame the lack of donations on donor fatigue? Is this a natural thing that happens to existing donors?

Does the interest of donors have limitations?

It might be easy to think that the donor’s interest is only short-lived, but if you are going to analyse it, donors can stay if organisations know how to take good care of them. Is there a secret to ensuring that you retain donors? Even when you are already becoming repetitive, you can still ensure that every interaction you may with donors are unique.
Fundraising is not about your enjoyment it is about connecting donors with your organisation’s impact. Although you are saying the same thing over and over, it does not necessarily mean that you are becoming repetitive. You can still make each interaction unique to every donor. Once you start reconnecting with your passion to ask donors, you will be able to see the connection.

It is not an easy job to retain your donors especially the ones that have been very passionate from the start. However, if you start to take your fundraising to the next level, you will be able to realize that your donors can be deemed to be more than just a donation. If donors are no longer connecting the way they used to, then you know that something is wrong.

Donor fatigue is not a myth because donors can also grow tired of donating in your organisation if they do not see any results. While it takes time before you earn a donor’s trust, investing your time and effort can really make a difference. The effort you put into the organisation and donors will pay off once you notice the donor’s growing interest. You should also keep in mind that retaining donors is no walk in the park as it involves establishing a good relationship with them. If you value them as a person instead of just a donor, you will be able to realise the importance of making a connection.