What Makes A Fundraising Event Successful?

What Makes A Fundraising Event Successful?

Whenever an event goes as planned, organisers are inspired to do more. However, success is determined by many factors: the number of attendees, the money raised and the donors acquired. For new fundraising organisations, the entire process is not easy. You need people to execute your plan. You also required creating a strategic plan so you will know what you should do if faced with a problem.

In determining the success of the event, it should start with how staff and volunteers are helping you organise the event. Are they responsive? Do they make an effort to provide their creative input? The success of the event is not determined after the event but before and during the fundraising event. There is only a little chance of succeeding in fundraising if volunteers are not cooperating. Failing to acquire donors will also reduce the chance of succeeding in fundraising.

What to do to ensure success?

Provide training to new volunteers: Leaders cannot expect volunteers to know their role in an instant. They need to learn the ropes before you send them out on a mission. They should understand the role they play. They should be aware of your mission, vision and objective. Hiring volunteers for the sake of adding people to the group without profiling them will only result in prioritising quantity over quality.

Communicate regularly: Communicating with your volunteers or staff will also help you deal with problems that may serve as a deterrent to the success of your fundraising event. Identify the obstacles that are stopping you from achieving your goals. Discuss with the team how you can overcome these problems. If time is one of the issues your volunteers are facing, ask them about the most convenient time they can volunteer.

Use social media: Never underestimate the power of social media as it can provide a great way to reach out to people who may be interested in supporting your organisation, but may not have the time to express their interest personally. Keep your page up to date so followers will know what is going on. Provide other options to donate so others will no longer have to make a trip to the bank to make a donation.

A successful fundraising event is a determining factor in your efficiency as a leader. It shows how you are leading the team. There is no such thing as perfect fundraising. Even seasoned fundraisers also encounter problems. This is why as a leader, you need to keep a strong and solid team that is ready to face obstacles and bounce back.