Avoid These Mistakes When Creating A Fundraising Website

Avoid These Mistakes When Creating A Fundraising Website

Our website represents our fundraising organisation. It shares our mission, vision and core values with our audience. The first few seconds are essential to capturing our potential donors' interest. However, launching a website does not always yield positive results. Sure we have spent many sleepless nights ensuring we get our web design right, but there are other elements that we tend to miss out. We wonder why we do not have enough sales and inquiries. 

Another bad news that we need to face is the high bounce rate. Despite the fact that we have spent a lot of money trying to make the website look absolutely stunning, we are not getting the results we have worked hard to achieve. 

Surprisingly, the mistakes we commit are not too technical. We often miss out on the basics of web development. These are three possible website mistakes we commit:

1.Too much/Lack of information

As a fundraising organisation, isn't it imperative that we tell people what we really do? We may offer our products and services, but our audience do not have the slightest idea about our cause. There are also instances when we give too much information that our audience becomes lost. 

The way to convey the message to our audience is to keep everything simple and clear. We need to start describing our business by cutting out too much detail. We know it may take a while to find the exact words to describe our organisation, but the first 5 to 10 seconds are precious. Choosing the right words will give our audience an idea who we are and what we do. 

2. Not connecting with the audience

Why is it easy for our audience to choose our competitor? Our potential donors commit to us when they feel connected with our cause. Do we tell a touching story? Are the images compelling? 

Are we engaging our audience? It is difficult for our audience to stay when they do not feel connected with the goals we want to accomplish. If we want our potential donors to stay committed, we need to explore their pain points, tell their story and make them feel that we are supporting the same cause. 

3. Providing boring and unengaging content

Going into too many details can bore customers and it will not take a minute for them to decide if they should stay or choose a competitor over our website. Prospective donors will appreciate it if we get straight to the point. They do not want a detailed account of how the organisation was formed. 

A few sentences about the background of our organisation will suffice. Keep in mind that the prospects do not have time at their disposal. They want straightforward content that will help them decide whether to stay or leave.