5 Essential Rules Of Keeping And Thanking Donors

5 Essential Rules Of Keeping And Thanking Donors

Donors decide to stop supporting an organisation because of the way they were treated. Due to lack of recognition, trust and transparency, it is hard for donors to keep on supporting organisation that does not even acknowledge their efforts and impact on the campaign. Good manners are important in fundraising. Showing a sense of gratitude to donors will not only keep them happy, but also retain them. There are five vital rules to thanking and keeping your donors. 

1. Get to know your donors

Are you the type of leader who only knows your donors just because they make a donation? Have you asked them why they have decided to support your campaign? Making an extra effort to know your donor goes a long way. It helps you to find out how you can establish long-term relationships with them so they will continue to support your cause. Knowing the details of your donors means that you know more than just their names or the amount they donated. You are also interested in building positive relationship with them. 

2. Never get tired of thanking your donors

It is definitely challenging to retain donors when they are no longer happy with your organisation. If they feel unappreciated and neglected, there is no point in staying. Always make it a habit to thank your donors and there should be no exceptions. For every effort they give, you should be aware of it. You can send them 'thank you' letters so they will know you have acknowledged their support. When sending 'thank you' letters, be sure to check their names if they are spelled correctly. 

3. Give donors credit

Your annual report, events and even website can be a perfect avenue for recognising your donor's interest to reach out. Never miss out on mentioning them in every opportunity you can grab as this practice pleases them. 

4. Make everything personal

You may have numerous donors, but a canned response will create a negative impact on them. Whether you are sending letters or invitations, be sure to personalise it. Address them by their first name and not merely as 'donors'. Doing so will give them the impression that you do not really know them personally. 

5. Connect with donors' emotion

Every organisation has a great story to tell that create a powerful impact on donors. This is why stories are often used to capture donors' interest. When writing a fundraising story, make it inspiring by focusing on your donor's emotion. Take photos because even pictures are worth a thousand words.