How To Break The Cycle Of Fundraising Fatigue

Sunday Sep 22 2013 19One of the reasons your profits decline is running too many fundraisers. Aside from declining profits, you will also have low participation and worse, fundraising fatigue. Instead of accomplishing your goals, you will not achieve anything. Although it is necessary to run multiple fundraisers for your organisation to survive, this does not necessarily mean you should bite off more than you can chew. When you do not know how to manage multiple fundraisers, your volunteers will feel exhausted. Instead of heading upwards, you are heading in a downward cycle.

How to get back on track when you are stuck in a cycle of fundraising fatigue?

Before you plan running multiple fundraisers, make sure you set realistic goals. Do not set budgeting and coordination aside as they are as equally important as planning. You will know that you are already going beyond your fundraising limit when you do not seem to accomplish anything. 

• Be sure your members have a clear understanding of the reasons you are raising money. Is it for a special project or just for the sake of raising funds? When you are asking for money without specifying the reason for doing so, you are also forming a cloud of doubt in your supporters' mind. Once supporters have a clear understanding of your reason for raising money, they are more likely to purchase the fundraising products.

• When choosing a fundraiser, make sure you discuss efforts and results. There are programs that are easy to manage. Make sure you know the amount of time required for your chosen fundraiser. You may need to find another program if the benefits cannot justify the rewards. You can resort to online fundraiser if your time and volunteers are limited.

• Focus on your customers before you choose a fundraiser. Your customers play a huge role in the success of your fundraising product. Make a research of the type of fundraising product that can ensure success on your campaign. Think about the factors that can be a good fit.

• Avoid overtaxing your volunteers as it will only result in fundraising fatigue. If you are constantly asking for money or help from your volunteers, you may end up not accomplishing your goals.

Just because your goal is to raise enough money to support a project, does not mean you should spend all of your time or energy on fundraising alone. Less can be more if you try working smarter instead of harder.

If you have multiple fundraisers, focus on one fundraiser at a time. Multiple fundraisers also mean having many goals. If you are putting pressure on your volunteers to raise more money than usual, you may not be able to achieve your fundraising goals as you will be making rash decisions.

Make sure you monitor your progress so you can easily determine if something needs to be changed. If your volunteers have concerns, make sure these are properly addressed. It may take time before you become successful in your fundraising efforts but being aware of your program’s areas for improvement will help you accomplish your goals in the long run. It will also help if you recognize team efforts as it can lighten the work load.