Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Billy G’s Cookie Dough Fundraiser

cookie 235799 640Once you have chosen the fundraiser dates, the next step you need to take is to send an on-line booking form for Billy G’s Cookie Dough. Upon receiving the booking form, the fundraising packages will be mailed so the fundraising organizations can start the campaign. You will also need to send your booking form as early as possible so sending the required order forms are scheduled in advance.

The order forms and the required number of pre-printed form brochures are also provided. One order form per family is recommended. The order form brochures also include all the details you need to start your fundraising campaign. It also includes the accounting software program that automatically tallies your profit and other information you need. For those who prefer a traditional way of tallying products and prizes, an Excel order form will also be sent via email.

For you to know how the cookie dough fundraiser works, a Co-ordinator’s Information Brochure will also be sent and it also provides suggestions on running the fundraiser successfully. Fundraising organisations will no longer have to worry about advertising the fundraiser because the posters will also be provided and they are also free of charge.

When running the fundraiser, it is suggested that families and members should only dedicate 2 to 3 weeks including 2 weekends. This is to ensure that they will not become too complacent. The standard delivery will be 14 days after the receipt of the order on the day the request was sent. The cookie dough is dispatched locally because they are stored in warehouses. An invoice will be emailed to you within 48 hours of receiving your order and the payment must also be sent 7 days before the delivery so arrangements can be made. The reason for the 14 day turnaround is for you to have enough time to prepare all the things you need including getting the volunteers for your campaign.

The cookie dough does not require immediate refrigeration because it arrives frozen. It may remain unrefrigerated for up to 6 to 8 hours between delivery and distribution. Any unused cookie dough can still be refrozen. When distributing each product, it should be placed in separate piles and the packing process is made easy as there are picking slips that the accounting software produces. These are intended for each family or member.

For non-fundraising organisation that wishes to purchase the product, they will be directed to a fundraising organisation in their area that is running the cookie dough fundraiser. The cookie dough is not sold in the supermarkets to ensure that the product remains successful and popular among members and parents. Each tub contains 52 good sized 25g cookies and the tub weighs 1.3 kg.

Billy G’s Cookie Dough is an ideal fundraiser this holiday season. It never fails to capture members’ interest because aside from the awesome taste, you can also generate a great deal of profit because this fundraiser is undeniably popular. You can also fill out on-line request form for free info kit. Billy G’s Cookie Dough also has various flavours for you to choose from.

Succeed In Fundraising This Holiday Season

gifts 570821 1920There is so much to look forward to this holiday season, but the preparation that comes with it can be somewhat stressful and it is the dreaded part of welcoming the holidays. Inspite of a busy schedule, you can still develop long-term relationships with your donors by putting extra effort.

1. It takes careful planning to make a list of donors, and since people are generous around the holidays, seize the opportunity to execute your action plan. Schedule meetings so you can talk to your donors over the holidays. You can either set one on one meeting or in small groups. Make sure you thank them for their time and generosity. They should also know the impact of their gifts in your fundraising efforts.

2. Keep in mind that donors are most likely to respond to emotion so do not hesitate to be more sentimental. Never be afraid to feel the spirit of giving and make stories that will capture your donors’ interest. As you tell the story, you will begin to realize that you are also reconnected to your mission. Make sure you thank your program staff for the effort of providing you a heart-warming story for your donors.

3. Think about an approach that can help you integrate your mission and the occasion into one. Your annual holiday card should include a letter or a story from a family member or client. You can also invite a volunteer or a speaker that will tell your donors about the importance of their involvement.

4. Do not forget to keep a record of your conversation, the donors’ contact details and other information that is critical to your fundraising campaign. You can easily lose track of these things once you get very busy. If you have captured everything in your database, there is nothing for you to worry about. At the end of each day, take time to enter your notes, regroup and plan out activities for tomorrow.

5. When saying thank you to your staff and donors, do not just settle for a simple thank you note. Efforts really count so you need to make your thank you note extra special. There are various ways you can say thank you to your donors and staff. You can send them a holiday card, bake them cookies or treat them to a nice holiday lunch.

6. Do not forget about yourself because your fundraising campaign will not be a success without your effort. Surround yourself with people who will be there for you every step of the way. These are your donors, volunteers, staff and family. Schedule a meeting with these people to talk about your fundraising program or to simply catch up. Not only do you build rapport but you are also promoting long-term relationship.

7. Give time for yourself. Once you have accomplished your fundraising tasks, do not hesitate to take a relaxing and well-deserved break. Start the year fresh and try finishing your tasks earlier than you used to so you will have more time to spend with yourself. As you recharge your battery and start the year refreshed, you will be able to make plenty of rooms for fundraising ideas.

Billy G’s Cookie Dough

Billy G’s Cookie Dough is another irresistible treat that fundraising enthusiasts will surely love. It is a home baking product that is out of the ordinary because you simply SCOOP, BAKE, SERVE AND ENJOY! You can be sure that the last crumb is baked because the dough can be re-frozen. This fundraiser will attract great support from your families because aside from its bite-sized goodness, you can also spend some quality time with your family as you bake the cookies. Billy G’s Cookie Dough is not short on incentive prizes. In fact, as you increase your sales, you get to generate more profits. Billy G’s Cookie Dough provides an exceptional value for money because aside from the sure-fire profit you generate, the cookie dough is also loaded with nutritional value. With a wide range of flavours for you to choose from, Billy G’s Cookie Dough is a great fundraising option to explore.

Uni Cake Eco Bags

Uni Cake Eco Bag Fundraiser is Australian Fundraising’s new concept in 2015 and it aims to assist groups in raising essential funds. Although it looks edible, Uni Cake Eco Bags are not a real cake. If you want to generate profits and help the environment at the same time, this fundraiser is a great idea. You are not only using regular looking shopping bags as these eco bags are creatively packaged so they resemble real cakes. Uni Cake Eco Bags sell for $5.00 and you generate a profit of $1.75 per Uni Cake Eco Bag. With only 10 sales, you make a profit of $17.50. If you have unsold bags, all you need to do is to return them. The minimum order you can place for these eco bags are 20 carry packs. There is an assortment of ten Uni Cake Eco Bags. There are two apple sweet love, two kiwi juice cake, two strawberry cherry sponge cake, two blueberry sundae cake and two chocolate juice smoothie. Your fundraising efforts are also improved as there are also fundraising tools provided. These tools include parent letters, promotional posters, easy order tally system and coordinator’s information kit. Participants get to retain their carry bag if complete carry pack containing an assortment of 10 eco gift bags are sold.

Maximize Volunteer Retention With These Strategies

door 14530 640Volunteers are filled with enthusiasm the first time they participate in a fundraising event. However, the short-lived excitement that volunteering brings lead volunteers to quitting. There are many reasons volunteers decide to quit even when you share the same goal. As a leader, you need to find out what your volunteers’ concerns are so you will be able to find out how you can increase volunteer retention.

Why volunteers quit?

Before you come up with a sure-fire solution to the problem, it is important you know the reasons your volunteers quit. Keep in mind that happy volunteers are more likely to keep on doing what they are doing. They will have a sense of satisfaction and fulfilment knowing that their volunteering efforts are for a good cause.

1. Lack of professionalism

2. Poor communication

3. The skills of your volunteer do not match with the assignments and tasks

4. Absence of strong leadership

5. Lack of feedback

6. Failure to recognize the value of volunteers

7. Lack of flexibility with scheduling of volunteers and other opportunities

8. More unnecessary than productive meetings

9. Lack of training

Make Your Volunteers Feel Empowered

• Make sure volunteers are engaged in meaningful tasks and opportunities.

• Provide updates to volunteers about your fundraising and the tasks you have accomplished.

• Make all of the necessary resources available for volunteers so they can complete the work.

• Share inspiring stories that show the importance of volunteers in the success of an organisation.

• Keep volunteers informed about new opportunities that can encourage volunteers to utilize their strength.

Provide Orientation And Training

• Post a clear job description

• Conduct an orientation that outlines the organisation’s roles, programs, mission and staff introduction. When     volunteers understand your organisation, it will be easy for them to help you accomplish your goals.

• Provide ample training to your volunteers so they will have sufficient knowledge about the tasks they need to fulfil.

• Make sure your assigned tasks and responsibilities are based on your volunteers’ qualifications.

• Communicate with your volunteers so they will have an idea of the tasks assigned to them.

Supervision And Follow Up

• Make sure your volunteers have adequate supervision so all of the tasks are carried out based on your expectations.

• Provide assignments that are flexible by searching for a schedule that work for each volunteer.

• Have volunteers complete a satisfaction survey so you can gauge their commitment level. This way, you will have ample time to make necessary changes when it is necessary.

• Watch for signs of volunteer burnout. Your volunteers are more likely to experience fatigue if you are overusing them. If they are given too many responsibilities, hours or shifts you will not be able to get the result you are looking for.

• Get to know your volunteers’ strengths and weaknesses and the reasons they joined your organisation. 

Reward Volunteers

• Make sure you acknowledge the efforts of your volunteers by saying thank you. This simple but ongoing recognition means a lot to your volunteers.

• Offer perks to volunteers during a volunteer appreciation event. Some perks you can consider include a free admission or a free meal.

When volunteers are rewarded for your hard work, they are more likely to repeat what they are doing. With these practices, you can also increase volunteer retention and double your fundraising success.

How To Break The Cycle Of Fundraising Fatigue

Sunday Sep 22 2013 19One of the reasons your profits decline is running too many fundraisers. Aside from declining profits, you will also have low participation and worse, fundraising fatigue. Instead of accomplishing your goals, you will not achieve anything. Although it is necessary to run multiple fundraisers for your organisation to survive, this does not necessarily mean you should bite off more than you can chew. When you do not know how to manage multiple fundraisers, your volunteers will feel exhausted. Instead of heading upwards, you are heading in a downward cycle.

How to get back on track when you are stuck in a cycle of fundraising fatigue?

Before you plan running multiple fundraisers, make sure you set realistic goals. Do not set budgeting and coordination aside as they are as equally important as planning. You will know that you are already going beyond your fundraising limit when you do not seem to accomplish anything. 

• Be sure your members have a clear understanding of the reasons you are raising money. Is it for a special project or just for the sake of raising funds? When you are asking for money without specifying the reason for doing so, you are also forming a cloud of doubt in your supporters' mind. Once supporters have a clear understanding of your reason for raising money, they are more likely to purchase the fundraising products.

• When choosing a fundraiser, make sure you discuss efforts and results. There are programs that are easy to manage. Make sure you know the amount of time required for your chosen fundraiser. You may need to find another program if the benefits cannot justify the rewards. You can resort to online fundraiser if your time and volunteers are limited.

• Focus on your customers before you choose a fundraiser. Your customers play a huge role in the success of your fundraising product. Make a research of the type of fundraising product that can ensure success on your campaign. Think about the factors that can be a good fit.

• Avoid overtaxing your volunteers as it will only result in fundraising fatigue. If you are constantly asking for money or help from your volunteers, you may end up not accomplishing your goals.

Just because your goal is to raise enough money to support a project, does not mean you should spend all of your time or energy on fundraising alone. Less can be more if you try working smarter instead of harder.

If you have multiple fundraisers, focus on one fundraiser at a time. Multiple fundraisers also mean having many goals. If you are putting pressure on your volunteers to raise more money than usual, you may not be able to achieve your fundraising goals as you will be making rash decisions.

Make sure you monitor your progress so you can easily determine if something needs to be changed. If your volunteers have concerns, make sure these are properly addressed. It may take time before you become successful in your fundraising efforts but being aware of your program’s areas for improvement will help you accomplish your goals in the long run. It will also help if you recognize team efforts as it can lighten the work load.

What Is Fundraising Without A Goal?

goal 20121 1280Anyone who wants to reap success from their fundraising efforts needs to set a goal. If you have received an advice that goal setting is no longer necessary in a fundraising program, your organisation might be headed in the wrong direction. This is one of the most common misconceptions of people who want to venture in fundraising. If your organisation does not have any goals to accomplish, you will be confused about the purpose of your efforts. For instance, you are running too many campaigns, but it seems they are not getting anywhere. Something is missing and it can be due to the absence of proper goal setting. Establishing a fundraising program can be a tedious process as it involves group effort. If you are not sure where your fundraising campaign is going, your organisation will most likely become unsuccessful. Even if you have a goal, your fundraising campaign may also stand a little chance of accomplishing them if:

• The goals you set are unrealistic.

Everyone aspires to embrace overnight success, but this is not feasible. Instead of aiming for instant success, work on a slow and steady pace, making sure that all group members have contributed to the campaign. No ideas are too little or too big if all of the members of your team make an effort to accomplish the goal. If you want volunteers to stay motivated, you need to start with yourself by focusing on your goal.

• The goals are not supported by group members.

Proper goal setting involves all group members. You cannot simply come up with a goal and expect your group to support it without consulting them. When setting goals for the campaign, you need to gather your volunteers or team members so you can discuss options. You should share the same goals with your volunteers so you can explore options and accomplish the goal together.

• The goals do not have any action plan.

You may have too many goals in mind, but the problem arises when you discovered that you do not have enough tools and resources to accomplish such goals. This is going to be an issue because it is like trying to reach an unknown destination without a road map. Everything becomes blurry and unclear. Before you set goals, make sure you have enough resources and tools to ensure your goals are going to be accomplished.

• The goals do not reflect the campaign’s primary objective.

If your goals do not coincide with your campaign’s objective, it can also be a complete disaster. Make sure you are familiar with your organisation’s main objective because from there, you will be able to set a realistic goal that will work for the rest of your team members and organisation.

Your fundraising campaign can become very successful if your goals are properly set and accomplished. It does not have to involve any complicated tasks so long as you know where your organisation is heading. Discuss options with your team members and settle differences during meeting. Get the right tools and resources and make sure that you get all of your team members’ ideas.

7 Signs Your Fundraising Program Needs Major Changes

change 948024 1920A fundraising program can be at its lowest point when it always obtains disappointing results. Even if the program is composed of dedicated leaders, something needs to be changed if the strategies are no longer working. The problem is, embracing major changes in an organization is often easier said than done. Aside from adjusting to the new approach, you will also need to make sure that everyone agrees to your proposals. If you are struggling with fundraising, you may have to reassess things so you will have an idea what needs to be done. You will know that it is time to make a change if your fundraising program is already showing these signs:

• Your Profits Decline

Diminishing returns is a clear sign that your efforts are no longer paying off. Whether or not you have increased or decreased the size of your group, the kind of result you wish to accomplish seems far from happening.

• Volunteers Are Getting Tired

Aside from getting low levels of seller participation, another reason you need to consider making changes in your fundraising program is when your volunteers feel too tired even if you have not yet accomplished your goals. This only means you are running too many fundraising campaigns with a limited number of volunteers.

• Your Sales Force Lacks Enthusiasm

If your sellers lack enthusiasm, convincing people to support the fundraiser or buy your product is going to be challenging. As they say, you cannot give what you do not have. If you want your sellers to be enthusiastic about selling the fundraising product, choose something you and your sellers will love. The fundraising product you should choose has to be valuable.

• Poor Participation Among Sellers

Aside from leaders, volunteers are also vital to the success of your fundraising program. If you have not built a strong group of volunteers, you will have slimmer chance for success. Poor participation among your volunteers results in generating low profits. In order to encourage group participation, create a larger group of volunteers and make sure that each responsibility is designated to all group members.

• Tough Competition

If another competitor is selling the same product, your group is selling, the race to success will surely be hard. If they are difficult to beat, try partnering with another group so you can share the profits. Once you have more sellers, you will also have bigger chances of increasing sales opportunities.

• Short Sighted Planning

Your fundraising program may end up being trapped in a vicious cycle if you do not pay attention to the contributing factors that cause volunteer burnout and low profits. It usually takes deep-dive analysis for you to find out how you can improve your fundraising program especially if you have been caught in a loop of negative results.

• Absence Of Creativity

Never lose the fun in fundraising if you want it to succeed. Being creative can take your fundraising program to greater heights and with that being said, you need to explore approaches you have not tried in the past. If change is for the better, don’t be afraid to embrace it. You should also keep in mind that fundraising is a team effort and each member can contribute to the success of the organisation.

Fundraising That Hovers On The Brink Of Fundcrushing

broken 216728 1280Fundcrushing is the exact opposite of fundraising and it feeds primarily on guilt. Fundraising motivates people to give while fund-crushing intimidates donors to do their share. It does not take rocket science to tell the difference between these two. More often than not, fundraising leaders resort to fundcrushing out of desperation. Unfortunately, fundraising leaders and members have not realized that unlike fundraising, fund-crushing has negative effects.

If your campaign focuses on sharing a cause or informing a need, it creates a positive effect on board members and leaders. The hopes of donors on getting positive results from giving are high and they reap positive results. In order to avoid being on the verge of fund-crushing, these steps can help you reach your goals:

Step 1

No one will have an idea of your cause if you are not going to share your message or story. This is where crafting a compelling story comes in and it is going to be vital to the success of your campaign. It should not be exaggerated. Make sure that you focus on the theme of your campaign. Highlight the true cause of raising money and your goals will not be far from happening.

Step 2

When it comes to motivating your audience, it is important that you connect with your goals. Instead of merely asking for donations, you need to show them how their donations can create a positive impact on the organization. They should also be aware of the benefits of supporting your organisation. When donors feel cherished, you can expect them to be your avid donors in the long run.

Step 3

Encourage donors or consumers to become cause ambassadors. It may seem like a complicated task but once you focus on what your donors can achieve as a group, you will be able to motivate them to do more. Keep in mind that every effort, every donation and every purchase they make can add to the effort that the group exerts and the best thing is, they are part of group success.

Step 4

Don’t let fear reduce your chances for success. Even if it is just a fledgling fundraising campaign, your chance for success will never be diminished unless you decide to give up. Positivity is infectious and when you encourage donors and consumers to continue their support, it will also create a positive outcome.

You should also be realistic because you cannot get everyone to participate. There can be days when donors don’t respond to your campaign but patience is key. Try exploring several options so you will be able to know the right formula for successful fundraising campaign. It can be a series of trial and error, but in the end, you will realize that the excellent result is all worth the effort. Never lose hope even when the road to success is quite difficult. You can keep fund-crushing at bay when you focus on story instead of statistics. Learn from your mistakes and improve your strategy in a gradual manner. Slow down and observe the donors and consumers. Pay heed to signs of interest and you will reach your fundraising goals.

Are You Preparing For Your Next Fundraising Event?

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After organizing your first fundraising event, the next step you need to take is to plan your next event. You can be filled with ambivalence of excitement and fear as the pressure is on you. Your apprehensions may serve as an obstacle to the campaign’s success. Although it is already your second fundraising event, no two events are created equal. The approach you should use must be tailored to the kind of event you plan to organize.

The planning process can be challenging, but if you already know the fundraising system, it will be easier than you know.

So put your thinking cap on and take note of these planning tips:

1. Choose an interesting theme. If an event benefits a great cause, people will not hesitate to attend. Think about your audience and be more creative especially when it comes to the kind of event you and your members are going to organize. If you are targeting young professionals, you can consider wine tasting or date auction as some of the fundraising events to organize. If you want to target corporations, you can organize a sporting event or a game night. You don’t have to spend much to be creative. You just need to keep your audience engaged in the event.

2. Create a calendar of activities. Once you have chosen a theme, the next step to take is to think about the promotional channels that can help you promote your event. In order to keep your activities more organized while preparing for your next fundraising event, you have to create a calendar that shows a list of your activities in one place. The calendar should include essential details such as the owner, marketing channel, additional stakeholders and the date. You can use spreadsheet or an online calendar to do this. You can also collaborate with your team by sharing your calendar publicly. This way, you will be able to know if there’s anything you need to improve.

3. Provide incentives for early ticket buyers. Typically, tickets are sold at a discounted price four to six weeks before the event. Majority of registrations also take place towards the last week, when the event is almost approaching. When you incentivize your attendees to sign up for registration early, you will be able to reduce the same cycle for ticket-buying. With this technique, you can plan in advance and get a more accurate head count.

4. Keep your event page informative. One of the sure-fire ways to determine whether your attendees are going to be present in your event or not is by creating an event page. It should include the basic information that is usually present in an event page such as who, what, where, when and why. The attendees have the information they need to decide if they are going to attend your fundraising event. Make sure you focus more on quantifying the impact from your fundraising goals.

5. Track everything about the fundraising event. This is where your promotional calendar plays an important role. Be sure to create an online tracker that will enable you to track each of your activities. This way, you will be able to monitor and understand the activities that attract more visits and create better conversions.


What Do Successful Fundraisers Have In Common?

success 479568 1280Ever wondered why some fundraising campaigns are successful and others are still struggling? Is there really a special formula that creates a perfect fundraising blend? Competing for supporter’s attention is most likely a challenging job for every fundraiser. You need to be good at the creative department and should always think outside of the box. Of course, you can’t always come up with a brilliant idea on the spur of the moment. There are times when your ideas just don’t seem to work.

All successful fundraising campaigns have 4 things in common:

1. Powerful Images

2. Dynamic Subject Lines

3. Compelling Story

4. Clear Call To Action

How to get the right mix?

• Focus on your audience.

It will be difficult for you to create a compelling story if you don’t know the type of donors or audience you are going to target. Make sure the story is not vague if you want to develop a compelling content that summarizes your campaign’s true objective.

•Create a theme and develop a campaign.

Avoid fancy campaign themes. Develop a campaign theme that allows you to convey your main idea. The theme can either be carried out through your subject lines, donation forms or email content. It can also be your tag line. Make your tagline short but interesting.

•Invite a spokesperson.

A good story will remain untold without a good spokesperson to tell your story. You can either appoint your program director or someone who has made a powerful contribution to your organization. The type of spokesperson you are going to appoint will also be dependent on your theme. You can also brainstorm with your team for you to find out which is more suitable to tell your organization’s story. The kind of story you create should allow people to react and make a connection. More often than not, people are more inspired to give based on how they feel.

•Concentrate on one clear call to action.

In every fundraising campaign, calling for the audience to make a donation is considered a clear call to action. You just need to highlight the importance of making a donation with the use of narrative, video or images.

•Add some incentives.

Aside from regular messaging, you can also add some incentives to make your campaign more interesting. Some of the effective incentives you can use are gift premiums, matching gift challenge, gift memberships and others.

•Include giving levels.

A donation form should feature donation levels with corresponding amounts. You can also use online software and add brief descriptions of the donation form. The description should appear when someone chooses a level.

•Make your subject line engaging.

The first thing that your target donors, volunteers and audience notice is your subject line. This is considered the gateway to getting your email opened. Your subject must coincide with your campaign’s theme. The subject lines must also be optimized for mobile devices. Make sure you limit your subject lines to 34 characters or less because most smart phones only have the capability to display five or six words. Your subject line should have a strong appeal to your audience so it will be remembered.

Five Outstanding Fundraising Products That Do A Great Job

chocolate 567238 1280Fundraising is such a rewarding experience and aside from the creative people who put ideas together, another reason for fundraising’s success is the product used for raising money. Easy fundraisers have the potential to raise money. It depends how these products are presented. Even if you have an awesome fundraising product, it won’t attract potential donors if you fail to come up with a good marketing strategy.

Five Fundraising Products That Really Work

1. Scratch Cards

The best thing about this fundraiser is that your donation amount can be simply scratched off. This is by far the easiest way to ask for a small donation that can either support your team or activity. Each donor gets to receive a coupon sheet consists of discount offers. These coupons can also be used for getting great discounts on movie tickets. This fundraising product makes it easy for sellers to collect donations due to the value of the coupons.

A sports team fundraising usually considers scratch cards very effective in raising money. Although using scratch cards may not work for some, take your time to evaluate its appeal and gradually use it for your next fundraising activity.

2.Cookie Dough

This product is salable because kids love it and the mere fact that it comes with a ready-to-bake mix, makes the it very convenient for kids. Its profit margin is also high and easy to sell. When selling this product, fundraising organizations use a brochure that explains the fundraiser.

3. Discount Cards

The product offers a good value to customers and can produce positive results over a short period of time. If you are looking for a product that is easy to sell, discount cards are a good option.  More often than not, discount cards come in three types: shopping cards, pizza cards and fast food cards. The cards are packed with a vast selection of prearranged discounts, which you can use at your local and national merchants. This product is ideal for schools due to the exceptional profits that it produces.

4.Candy Bars

The product is a good way to teach kids how to sell. These candy bars usually come in sturdy carrying case consists of assorted bars. There are different ways you can make candy bars more salable such as offering free freight deals or giving a huge discount to bulk buyers. Some fundraisers may also offer a valuable coupon, which can be found on the back of each candy wrapper. Youth sports teams that are looking for a viable product can consider candy bars as a great option.

5.Catalog Sales

Fundraiser catalogs make an interesting deal as it includes holiday items such as wrapping paper, candy and ornaments. When using catalog sales as a fundraising product, you need to decide what product your group will sell. You should also take various factors into consideration such as the payment options, supplier’s terms and profit margins. When considering this product, make sure that you check the shipping costs and the payment terms. It is recommended that you start early so you will have more time to recruit volunteers and distribute order forms.

Are You Ready For Mobile Fundraising?


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In this modern day and age, almost everyone can’t live without their mobile phones. This electronic device has been deemed more important than toothbrushes and with the convenience it provides, almost all transactions can be done using your phone.

All you need to do is to go online and make reservations, take pictures or even listen to music. It’s that easy!

Due to the versatility of mobile phones, fundraisers have also turned to them to raise money. Unfortunately, fundraising may not get an overwhelming response from mobile phone users in terms of raising enough money to support a good cause. Is there really a secret formula that you need to consider so you can make mobile fundraising a huge success?

If you view mobile fundraising as just a way to reach out to potential donors through texting or calling, you may want to make a research as you might be missing out on seeing the most essential element of mobile fundraising: reaching out to potential donors in a more personalized way.

Mobile Fundraising: The Bigger Picture

When there are tragedies that require support from the large number of donors, mobile fundraising provides an easy access to donors. In an hour, you can reach out to hundreds of prospects without defeating your primary purpose. If you did good at your fundraising campaign, the donors will reciprocate your efforts. Unfortunately, when mobile phones do more than just increasing the sense of urgency to donate, it seems a challenge for most fundraisers to optimize their mobile phones and promote a fundraising campaign that deviates from the usual format.

You may not know it, but you are already in the mobile game. Without a doubt, donors use the modern advances of technology to donate. In fact, almost all organizations provide a ‘donate’ button as a way of promoting mobile giving. However, the results you are looking for may still not be within your reach.

Even if you are using your email and online forms to reach out to your potential donors, these are still considered a mobile trend. These days, there are plenty of approaches that will make the process of donating easy and hassle-free such as introducing the digital wallets. With this, donors are no longer required to enter their credit card or bank information. The wallet will handle all of the transactions without manually entering the information every time you hit donate button.

Mobile Fundraising And Its Success Rate

If you want to acquire and renew donors efficiently, you have to understand how mobile fundraising works. It is only then that you will be able to appreciate this strategy. The only time mobile fundraising fails is when you have not learned the facts and issues. Read case studies so you will know how the service works and what you can do to handle challenges.

You won’t know how this strategy works unless you learn about the tools. Aside from its features, you should also try learning about the projects that mobile fundraising offers. Find out how a digital wallet works and how you can use this feature to your advantage. You can visit websites that cater to mobile fundraising so you will know how you can optimize the mobile tools.

Fundraising Teaches You To Expand Your Comfort Zone

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Fundraising is a very pleasant term if you see it as more than just raising money. Whether fundraising takes place in schools, small communities or sport clubs, you don't just instill the value of sharing, you are also helping members step out of their comfort zone. Fundraising is not a daily activity that everyone can get used to. It happens once or twice a year. Everyone can be so consumed with their daily grinds that they don't get to have the time to discover their inner self. When an event such as fundraising is conducted especially in schools, it can provide students, teachers, principals and other people in the institution a whiff of fresh air. 

Fundraising's Unspoken Words

Sharing, helping, donating: these are the words that we often associate with fundraising. However, the term 'fundraising' speaks volumes and you just have to dig deeper into it for you to know what it really means. 

Fundraising is not just raising money but raising awareness

As you make an effort to raise money to support a cause, you are also raising awareness not only of your community but also of yourself. Prior to joining a fundraising event, you sure have been wondering how a fundraising can help you as an individual. The truth is as you help fundraising organizations raise money, you are also making room for self-discovery. You don't just think about your welfare but also other people's welfare. 

Fundraising teaches you to be more patient

There is no such thing as overnight success and even in fundraising, you need to work hard if you want positive results. It takes months before you can raise money you need, but being well aware of your organization's mission makes you go the extra mile. 

Fundraising provides you an opportunity to do things you don't normally do

Fundraising is such a rewarding experience especially if you take part in the event for the first time. The event can be a great opportunity for amazing discovery of your potential as a fundraiser. If you are searching for program that will make ample room for growth, fundraising is one of the best ideas to consider. 

The fun in fundraising

  1. Share your great experiences with members. 
    You also share the good vibes with the rest of the members of the organization especially those who are new to fundraising. It breaks the cliche of the usual fundraising organization and you are also creating a connection. 
  2. Extend help when needed.
    Not everyone knows how fundraising works and if you already understand what fundraising is all about, you can share your knowledge with new members. 
  3. Explore creative ideas.
    Don't just stay in your fundraising comfort zone even when you are already reaping some positive results. Make every fundraising event more fun by contributing fresh ideas as well. There are lots of fundraising ideas you can consider and you can also add fuse other members' ideas to make the event more unique and personalized. Don't be afraid to experiment if you want fundraising to be out of the ordinary. If you view fundraising from a different perspective, you will not only raise money but collect great experiences as well. 

Essential Cs In Crafting A Fundraising Campaign

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Donors can create an emotional connection if your fundraising campaign tells a heart-warming story about your campaign's mission and vision. In telling a great story, you need to go beyond writing a plot. There are 5 Cs to keep in mind so donors can see the potential of your campaign. If one of the elements is missing, you won't be able to convey your message effectively. Donors will have a hard time trying to find out what really your mission is and instead of getting a decent number of donors to support, you end up getting nothing.  

Five Elements That Give Your Campaign A Strong Impact


Email fundraising is a powerful tool that can bring donors together, but it also comes with a caveat: if it is done correctly, you won't be able to attract donors. Storytelling should have elements that can provide a strong appeal to your campaign. This is where the content comes in. When crafting a story, consider your donors' feelings, thoughts and actions. This way, you will be able to uncover your story's main objective and its true message. 


Generic emails never work because it does not add a personal touch to the messages. A fundraising campaign is not just asking money or donations, you also find people who are on the same wavelength as you are. If you are going to take the short route and skip personalizing your messages, you are also missing out on the opportunity to gather people with the same objective. Canned messages don't create a connection. In fact, your campaign will become another 'solicitation letter' if you don't make the effort to hook in your readers. 


Think about your source of inspiration in creating a fundraising campaign. It can be anyone whose lives have been touched by your fundraising program. When readers can relate to the characters of your fundraising story, creating a connection becomes a natural thing. It does not require effort or special techniques. 


This element is as equally important as the first three elements. Conflict makes the story more interesting. It urges readers to respond or take action. You can combine call to action and conflict so your story will have a greater impact on your readers. 

Call to Action

This is the last and most important element in telling a fundraising story. In this element, you encourage people to resppond or do something. There are various ways that this can be done and it should be specific andactive.Avoid vague call to action which will only send confusion to your readers. You need to be as clear and concise as possible so your readers will be able to get the message you are trying to send them. Don't forget to include a donate button, which is often missed out by fundraisers who opt for email fundraising. The'donate now' button is a straightforward option for potential donors to become part of your organization.

There are different ways you can tell a fundraising story. However, you tell the story, it is important that these elements are included so your donors stay emotionally connected to your organization. 

Key Roles Of Teachers In School Fundraising

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School fundraising will never be made possible without the teachers' active participation. Like students, they need to be passionate about the roles they play for fundraising to be successful. In fact, teachers, along with parents are considered the front liners of a school fundraising campaign. With plenty of responsiblities on their plate, spearheading a fundraising program may take a backseat. When teachers don't project compassion towards fundraising, students will also feel the same. Teachers should lead by example and demonstrate genuine interest in the campaign for results to be evident. 

Get Teachers To Actively Participate In Fundraising

Provide Ample Fundraising Materials 

The most frustrating part of starting a fundraising program is having a limited access to the essentail fundraising materials. It can be due to a numbef or reasons: lack of coordination from other officers, tight budget etc. Regardless of the reasons, you need to make a conscious effort to provide materials that your teachers need. 

Reward their hard work

Rewarding teachers need not be monetary. You just need to let them know that you highly appreciate their efforts. There are many ways you can give rewards to teachers to keep them motivated in getting students to join the fundraising campaign.  

Determine their strengths

The teachers can be budding fundraisers, waiting for the perfect timing. For you to raise motivated and happy fundraisers out of teachers, you need to recognize their strengths. Find out what they love doing. If fundraising becomes an obligation and they are not passionate about helping others, getting students to take the lead from teachers may be impossible. Once you determine the teacher's strength, you need to motivate them to bring out these strengths. 

Be sensitive of their needs

Make teachers feel they are part of the project and not just a tool you utilize to make your fundraising program possible. You should also be very sensitive of their needs and you will only know this if you are open to suggestions. Ask for feedback from them and allow them to voice out their opinions regarding your organization.

Make sure they know their role in your organization

Teachers are going to lead students, but being completely unaware of the role they play will make them defeat their own purpose. Make sure they don't assume vague roles. Their responsibility must be explained thoroughly so they can determine if they have fulfilled their roles. If there is part of the role that seems unclear to them, you should encourage them to speak up so you can explain how they should fulfill the role. 

Thank them for their efforts

Leading a group of students is not easy as there are other responsibilities that teachers juggle. Without them, school fundraising will less likely be possible as they work hand in hand with parents and students. At the end of the day, they are still the ones students turn to for help and their obligations don't end in school. By thanking them, you show them that you appreciate and recognize their efforts. It's more than enough to lessen the burden. Teachers can be a great asset in your fundraising organization, if you know how to bring out the best in them. 

Exploring The Truths And Myths About Fundraising

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Fundraising can be a rewarding experience for everyone who participates in the event. Not only does it promote the value of generosity but it also encourages team work. For those who are new to fundraising, the myths mar the success of the program. On the other hand, embracing fundraising truths help you establish a path to successful fundraising. There are several reasons why fundraising becomes another run-of-the-mill program and one of which is not having the right knowledge about raising funds. If you don't understand how fundraising works, you will be expending your energy on an event that will not yield any positive results. Your supporters, donors and members will feel exhausted trying to make the event work but at the end of the day, you know you have yet to find the missing piece of the puzzle. 

The Basic Truths About Fundraising

Don't just raise money, raise friends.

Fundraising can be somewhat compared to a popularity contest for a good cause. You just can't go around asking for money that will support your cause without reaching out to people. Potential donors will hesitate giving money if they don't know you. Ever wondered why some people find it easy to raise money? The more people you know, the more money you earn. If people don't like you, they will not support your fundraising program. Before you start a fundraising campaign, make sure you show genuine interest in other people. It is easy to raise money when you raise friends. 

Successful fundraising involves hardwork.

You can't just cast a spell and wait for your fundraising to work wonders the next day. If you want to be a fundraiser, you need to get involved with all the hard work. It may look like a simple concept but without execution, your ideas will be futile. There are lots of aspects you need to look into. After planning, you have to execute your concept and assess the outcome. You should be sensitive with your organization's needs. Be keen on details so you will know the things you need to improve in your organization. 

People's support is earned not asked. 

You let your prospects know about your organization's objective and they are quite impressed about it. However, you are still not getting the support you have been expecting? What could have gone wrong? As they say, actions speak louder than words and the same principle applies to fundraising. You have to show your sincerity in helping before you can earn potential supporter's trust. You have to show your consistency in your efforts to make the fundraising organization work. 

Myths About Fundraising Debunked

The process involved in fundraising is unknown. 

Fundraising does have clear and comprehensive steps that allow supporters, fundraising officers, donors and members to stay involved in the program. 

Fundraising requires a proven track record if want to be successful in raising money. 

You are bound to fail in your fundraising campaign if you have this mindset. Even if you are new to fundraising, you can still become successful in your campaign if you are dedicated and committed. 

Only large organizations and corporations can help you raise money. 

Fundraising becomes difficult if you only focus on large corporations. Although quality is more important than quantity, you should also concentrate on small organizations. You can build your reputation from small organizations and work your way up to focusing on larger organizations once you have earned a good reputation. 


How To Make Fundraising Less Boring And More Inspiring

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Some fundraisers can come up with the most brilliant fundraising ideas but often fall short on the creative department. There might be some ideas that are quite inspiring for your donors but when it comes to execution, it is an entirely different story. It is every fundraiser's goal to create an inspiring campaign that makes potential donors deviate from the usual impression. Some donors hesitate in giving their share because they perceive your fundraising campaign as just another scheming tactic in the guise of a fundraising program. If you can break this cliche and create something that is more inspiring than boring, you can sure get an impressive number of donors to sign up for your campaign. 

How to inspire donors to participate in your fundraising campaign?

1. Motivate supporters and learn to inspire others.

Potential donors are inspired to take part in your fundraising program when they can relate to it. If you are starting a fundraising program, make sure that it touches the lives of your potential donors. However, you should not fabricate sob stories just to make your fundraising story inspiring. Make sure everything is based on real-life stories. Find out how you can reach out to your potential donors such as asking feedback from the previous supporters or adding some touching imagery that speaks volumes.

2. Lead and others will follow.

If you are advocating something for a good cause, the biggest challenge you will face is getting potential donors and supporters to believe in your program's mission and vision. It is not going to be easy if you don't walk the talk. When you lead, most of your supporters will not hesitate to follow. It gives them a positive notion that are sincere with your efforts.

3. Be passionate.

For new fundraisers, it is easy to forget about the entire purpose of fundraising event when you have not succeeded the first time. However, when you don't give up even when you have received a series of rejections, your passion can inspire others to do the same. It does take time but when you don't consider giving up as an option, you will sure reap the fruits of your hard work in the end.

4. Don't forget success stories.

For new fundraisers, getting some donors to support the cause is not an easy task. People are skeptic about the success of your campaign and potential donors are in doubt if the money they donated is in good hands. They need proof that your fundraising campaign has yielded positive results and this is where success stories come in. Show them that such campaigns have come a long way. It will sure ignite a spark of hope.

5. Be active in the online community.

Fundraisers who already consider fundraising a walk in the park have some brilliant ideas to share. Don't be afraid to ask them if you need to. You will never know how far these ideas can go when you fuse them into one.

Don't forget to thank your donors for participating and give them updates of the event so they know that the money they have donated was used for a good cause.


6 Tips For Boosting Your Online Fundraising Efforts

puzzle 210788 1280For fundraisers who want to see significant growth in their fundraising efforts, using various social media channels are the way to go. In fact, it is one of the easiest ways to reach out to prospective donors. However, not everyone who uses social media platforms has emerged victorious. Like any other approaches, you need to find an appropriate niche and never ignore best practices. Seems easier said than done? Even if you are starting a fundraising campaign from scratch, you can still make a great difference using some simple yet effective approaches.

1. Create an attention-grabbing website.

If you want to get people to support your fundraising campaign, you need to make them feel your campaign does exist. Sending fundraising letters to prospects without helping them understand the essence of your program will make the entire efforts useless. You should start with creating a responsive website that donors can check out. Use some appealing imagery and consider your website as your campaign’s virtual journal: it should tell a story.

2. Less is more.

You don’t have to smother your website with lavish designs because one thing that really matters to your donors is how you present your objective. Remove any unnecessary features and focus on the essentials. If your website, make your donors click on too many options, they might easily miss out on the real cause of visiting the page in the first place.

3. Add touching imagery.

Compelling images are part of your website’s content. Make sure you bank on great images that are highly related to your website. Avoid too fancy photos that have nothing to do with what your campaign is trying to convey. Get something that is touching and engaging.

4. Make sure it’s mobile-friendly.

Since most websites can be accessed through various mobile devices, you should join the bandwagon so you won’t be left behind. Take advantage of the advances in technology and make sure your website still looks great on mobile devices.

5. Build a brand.

A fundraising program is tantamount to putting up a business. It needs to be branded for people to recognize your mission, vision, purpose and objective. However, it is not easy to build your brand because you need to take a few things into great consideration such as the logo, imagery, name and many others. One mistake and you end up losing your chance of creating a winning fundraising program.

6. Use social proof.

Social proof can be used as an effective weapon in encouraging donors to support the cause. If you supply pictures of the program’s success, your prospects will be convinced that your program can create a positive outcome. Some of the essential information you should include are the amount you raised, your fundraising goal and the number of donors. Using Social Proof is ideal for new fundraisers as it helps build confidence.

Online fundraising is both fun and challenging. If you don’t know where and how to start, you may easily give up at the first sign of difficulty. The Internet can either make or break your plan of promoting success. This is why you need to carefully choose the effective weapon that can help you win your fundraising battles.


6 Questions That Will Help You Get Your Target Donors And Supporters

hands 543593 1280Fundraising is both fulfilling and challenging. It is fulfilling because you get to help your community in raising money for their needs and challenging because you have to define your target donor for the fundraising event to be a success. Even if you have a good objective for your fundraising campaign, it will not be executed properly if you miss out on including one essential element in your program: the donors. Sending fundraising letters is not enough for you to get all your target supporters. You will need to do more than just letting prospects know you are trying to raise money. You have to keep in mind that the only way you will be able to get more donors and supporters is when your prospects are aware of your cause. 

6 Questions That Will Lead You In The Right Direction:

1. What specific actions do you expect from your target audience?

Do you want your prospects to donate money to meet your objectives? Do you want them to get involved in the event and take part in the activities that your program may have in store for them? Regardless of how you can get your target donors to respond to your fundraising campaign, make sure that these goals are realistic. Whether you want them to educate others or volunteer for an event, knowing their desired actions will help you adjust and make the right decision.

2. What groups are most likely to respond to your fundraising campaign?

Determine which demographic groups are going to give you a positive response. The factors that must be taken into consideration include gender, age, income level, education, occupation and location.

3. How does your target audience perceive your campaign?

The factors that should not be overlooked are the personality types, lifestyles, behaviors, attitudes and values of your target audience.

4. Do you see any frustrations or challenges in your target audience?

If you come unprepared for objections, you may consider getting some supporters a big challenge. However, if you know how to handle objections and find out more about your target audience’s concerns and frustrations, you can easily adjust and determine how you can be of help to them.

5. What are the benefits of the fundraising campaign to your target audience?

Determine the factors that will motivate your target audience to support your campaign. Find out how the campaign can benefit them and work your way to fulfilling their needs.

6. Can you easily tell that you choose the right target audience?

You will not only be investing your time in selecting your target audience but your efforts as well. Make sure your target audience understands what your campaign is all about. If they are able to get the message you are trying to convey, you have definitely picked the right audience.

One of the toughest parts of fundraising is trying to define your market. There will be a series of trial and error before you can get a positive response from your target audience. In spite of the challenges you will face, getting donors to support your campaign will make everything worth your efforts.