Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

How to Promote Your Fundraising Event?

A fundraising event’s success lies in the effectiveness of its promotion. If not enough peopleshow up, it would not hit the revenue target it. And while this fact is only a matter of commonsense, some fundraising event organisers still fail to allocate sufficient money and efforts on thepromotion side, which has led to many failed attempts at raising funds and the need to create asecond event to fill what the first one was not able to gain.

Events promotion is an art and a science in itself and people who know and understand this,use it to leverage the success of their events. With the right strategy and some hacks, anyevent can be promoted effectively. Here are some of the best ways:

1. Package Your Event to Make It Attractive

You can’t effectively sell what comes out as unattractive to your target market. This marketingprinciple is very much applicable to fundraising events promotion. The fundraising event is yourproduct and you need to package it well so it would be easier to sell. This means choosing agood venue, creating a theme, incorporating some gimmicks, and many other things. The moreattractive it is, the easier it is to promote. This means more people will join your event to helpyou hit your target.

2. Create a Promotions Plan

Before you start any promotional campaigns, plan it out. Identify your promotional goals andtargets and create a strategy on how you would hit those targets. Put as many details aspossibly can on your plan. Identify key people, promotional channels and some techniques youwould be using to put your event out there. Moreover, put a timeframe on how long thepromotions will run prior to the start of your fundraising event.

3. Leverage Word of Mouth and FOMO Marketing

More often than not, fundraising events and galas are very popular not because of whathappens during the event but the glamour that its promoters were able to create around it. Thiscan be replicated for your event, no matter how small or simple that event can be. Leverageword of mouth through your working committees, friends and family.One very effective way to build a sense of excitement for your fundraising event is using FOMOmarketing or the fear of missing out marketing. This creates a sense of inclusivity for yourevent that people would want to be a part of. Just writing “For Selected Invites Only” onpersonal invitations will surely create that feeling of excitement.

4. Use Traditional Marketing

Print, radio, TV, magazine, company newsletters and flyers may sound out of date but they arestill very effective for local event promotions. If you have the budget, go for these traditionalmedia options. If you don't, maybe you can make some deals with media entities to help you

promote your event. The way you package your exchange deals will be very helpful, so learnhow to do it right. Many local media institutions are willing to promote your events in exchangefor some promotions and sponsorship mentions for them during the event.You can also offer such deals to local businesses and institutions in your community.

5. Put Your Promotional Campaigns Online

Bring your promotions online and identify necessary steps to make it stand out amidst the socialonline noise. This means creating quality HD graphics, an events page on Facebook and alanding page. Sell tickets online for you to be easily accessible to your target participants.Leverage the World Wide Web and targeting local can go a long way, especially in this digitalage.

6. Use Social Media Channels

This needs a separate mention from an online campaign because it is an important step on itsown. Social media channels are where the people are. Using channels like Facebook, Twitter,Instagram, and others can greatly hype up your fundraising event.Run Facebook and Instagram Ads that will get more traffic to your event page. Use the righthashtags and engage people. Using basic social media marketing techniques will greatly helpyou in this endeavor.

There are different ways to effectively promote your fundraising events and allocating a budgetfor campaigns will amplify the efforts. Just make sure to create a strategy and plan that willensure their cost-effectiveness. A detailed, critical, thorough and well-executed plan can make agreat difference in your fundraising event’s outcome.

Common Fundraising Mistakes to Avoid

Running a fundraising program is hard work. It requires commitment, resources, and a lot of effort. Through the course of running and organising fundraising events, mistakes are bound to happen, some of them trivial while some are considerably large that it has a huge impact on the organisation and its activities. Some costly mistakes, however, can be avoided given the right mindset and strategy. 

Avoiding costly mistakes will not only save one or two of your fundraising events but also your program as a whole. Here are some of the most common mistakes that fundraisers and non- profits commit that you can and should avoid. 

1. Failing to Build Relationships with Donors

Relationship building is vital to running fundraising especially when it concerns your donors. It should not be treated as a one-shot deal, but rather one that needs to be nurtured and cared for. Building donor relationship means regularly getting in touch with them, sending out thank you cards, and many others. It is imperative that you get in touch with your first-time donors after their first contribution. You can schedule some donor “thank you” phone calls periodically or get in touch with them through social media. 

2. Too Much Focus on One Time Donors

All donors are important, this is unquestionable. However, some fundraisers tend to provide more focus and attention to one time donors than they do for their long-term and recurring donors. Some may say that they are trying to commit the one-time donors into longer term, but this should not be an excuse to not providing recurring donors the due attention and effort they deserve.

3. Lacking Clear Funding Purpose

There is a difference between soliciting $10 to help reduce domestic violence in Africa and soliciting $10 to provide training to 1 social worker that will respond to domestic violence cases and be part of an intervention program. 

Though both are soliciting the same amount of money, the second one is more appealing as it states a clear view of the purpose of the fundraiser. Asking “so what?” is a common question from potential donors and you should be ready to answer it. 

Hence, when seeking out and engaging with potential donors, you have to have a clear perspective of the purpose of your fundraising. 

4. Not Measuring the Impact of the Cause

Some non-profits are unable to measure the difference that they make through their efforts and the money they raise. The inability to determine the effects of their efforts and where they allocate their resources prevents them from improving their performances. 

There are lots of reasons to measure social impact. This includes gathering stories and materials for marketing your efforts, getting feedback from programs and activities, and share information with other non-profits. 

Measuring your social impact is also great for attracting donors. New donors want to contribute to an organisation that is really making a difference. It motivates them to continue donating money when they get updated on where their money goes and what it has done. 

5. Asking Only for Money

Yes, fundraising is all about raising money and there is no reason to hide your intentions in your call of action. However, if your only engagement with your donors is only all about soliciting money, then you are risking your relationship with them. 

Be creative in engaging with them. It should not always be about money. Invite them to take part in the ownership of some of your initiatives.  And your communication plan should include various outreach activities targeting your donors. 

6. Poor Donation Processing System

Not having an excellent donation processing system can discourage large donations from new donors and can alienate your current clients. Giving donations should be easy and user- friendly for donors. You must invest in user-friendly and highly sophisticated donation processing system with all the features and options that make it a great experience for donors to contribute. 

7. Not Investing Enough for Fundraising Events

There is no overstating the importance of fundraising activities so you must allocate due investment to them. Do not settle for mediocre activities, be generous in your venues, productions, and activities and achieve the quality befitting the generosity of your donors. 

While it may sound like a good decision to underspend on overheard and allocate as much money to the cause, non-profits who are hesitant to spend on things that will allow the organisation to grow can stagnate and later on, regress. 

By avoiding these mistakes, you can protect your organisation and your cause in the long term and make a lasting difference. 

Planning Your 2019 Fundraising Calendar

Planning Your 2019 Fundraising Calendar

For many, fundraising is not just a one-time thing. Many institutions rely on the generosity of benefactors to sustain their cause. For big projects, a single fundraising event may not be sufficient to gather the needed funds. A series of fundraising events must be designed and scheduled to gradually reach the financial goal intended for big projects and even for recurring causes that need support for sustainability.

What is a Fundraising Calendar?

Fundraising calendars are created to keep track of the timing of different things involved in holding fundraising events. It serves as a timeline of all the fundraising activities that will be held during the calendar year. It also outlines other details including:

  • Preparation and Post- Event Activities Schedule
  • Schedule of Tasks
  • Timeframe for Donations

Starting Your Fundraising Calendar

It is best to start your fundraising calendar prior to starting your calendar year. Some organisations create fundraising calendars from January 1st to December 31st, while there are those who start on July 1st and end on June 30th. One month before the calendar year is the best time to start planning your calendar so you have ample time to implement it.

Here are the things you need to prepare in the outline of your fundraising calendar:

  • Recurring Fundraising Activities (Annual, Bi-Annual, Quarterly, or Monthly)
  • Seasonal Fundraising Activities (Winter, Holidays, Special Occasions, Founding Anniversaries, etc.)
  • Donor/ Benefactor Engagement Schedules
  • Reporting Schedules

You need to identify all of these so you can efficiently spread them throughout your fundraising calendar and avoid the overlapping of schedules.

Designing Your Calendar

Aside from scheduling your fundraising events, fundraising calendars are also used to track and monitor the progress of tasks for a fundraising event. This is to make sure that all tasks are performed at the right time and that deadlines are met.

There are different ways to design your fundraising calendar, depending on your needs and preferences.

A more detailed fundraising calendar would look something like this:










Board Meeting

9 Am

Donor Appreciation Calls

All Day

Marketing Meeting 2pm

Major Donor Brunch 2pm


6 pm

Send Thank-You Emails









This one outlines all the tasks that are relevant to a particular activity.

Filling Out Your Calendar

Filling out your fundraising calendar is the trickiest part. There are a lot of things that need to be considered. It requires a keen ability to think ahead and be critical of the steps involved in creating an efficient fundraising activity timeline.

Fill Out Important Dates and Holidays

Before even beginning to fill out your planned fundraising activities, put in important dates first. This will greatly help you in creating spaces between activities. It may even help you decide the best dates for certain events. Some even get the idea of new fundraising activities based on holidays and celebrations. For example: Mothers’ Day Brunch, Fathers’ Day Carwash, Valentine’s Day Dinner for a Cause and many more.

Scheduled Fundraising Events First

Before delving into the details of every activity, you need to fill out the dates for your scheduled events. Through this, you will be able to decide how to space out the dates of every event for ample preparations and appropriate post-event activities.

Indicating seasons on your calendar will also help you determine which activities fit certain seasons.

Put in the Details

After you have successfully determined the dates of your fundraising events, you can now fill it up with the relevant details. Make sure that every step of the preparation and post-activity process are included and given enough time. Consider the length of time that each of the tasks can be completed including some contingencies. Mark deadlines for every deliverable that should be communicated to the assigned individuals.

You can go as detailed as possible on your calendar to ensure that nothing is overlooked.

Some Important Thoughts

When making your fundraising calendar, please note of the human limitations. It is not advisable to make an event one after the other without any time provisions for relaxation time. Also, include on your calendar some schedules on how you can connect with your clients to maintain them. There must also be time for the team to bond and improve your teamwork, and to make sure that there is time for recognizing and rewarding the best efforts.

Update your calendar when the need arises. Nothing is really final until you are about to do it. Be considerate and flexible in your schedules so as not too extensively exhaust your donors and volunteers.

The Fundraising Event Planning Checklist

The Fundraising Event Planning Checklist

Fundraising events make generating funds, fun and exciting. It is like promoting and exposing your cause to a larger audience, getting huge benefits from it, and enjoying the whole process.  Holding a fundraiser is as challenging as it is fun, but a strategic course of action will help ensure efficiency, accuracy, excellence, and success.

There are lots to prepare for before a fundraising event happens. This is where planning becomes crucial. Having a concrete plan on how to do things and who are tasked to do certain things within a timeframe is of high importance.

Why a Planning Checklist Is Important

There is no overstating the importance of having a planning checklist with you as you plan your fundraising event. Just like a grocery checklist, a planning checklist guides you through the process in the right order without forgetting the minor details.

As you grow along and plan more fundraisers in the future, you will be able to master the checklist and commit it to memory. However, if you are only new to the job, you need some clear and effective guidance and a planning checklist can very well do it for you.

Event Planning Checklist

An event planning checklist includes things, tasks, and reminders that you need to plan a successful fundraising event.

This checklist is specifically designed for a fundraising event. There may be other things necessary and unique to your needs that are not included in this checklist so feel free to customize and modify it to fit your preference.

1. Establish the Purpose of Your Event

Before anything else and prior to delving into the details, you must first have a clearly defined purpose or intent for your event. Fundraisers are, of course, held to gather funds but they may very well serve other purposes. For example, you can use also use it to create a cooperative atmosphere in your community, or raise awareness, or actively include certain sectors to a worthy cause.

Determining the purpose of your event gives birth to the motivations on working hard and pushing for it. More importantly, it will help you structure your plans and the event itself more effectively and appropriately.

2. Determine Your Goals

Having a clear set of goals allows you to design your event more appropriately. Goals steer your planning and designing process toward the right direction. It helps you grasp the essential details of the event and arrange them accordingly.

For fundraisers, one of the main goals you need to identify is the amount of money you want to raise. The return of investment (ROI) you wish to achieve should be clearly identified so you can design a fitting plan to achieve it.

3. Identify Your Target Audience

In the case of fundraising events, you need to identify groups or individuals you want to get involved. They can be as participants or as benefactors. Specific events are best for specific audiences and knowing who you want to target will help you decide on the type of event you will be doing.

4. Set a Budget

Financial preparation is imperative when it comes to planning events. Setting a budget will help you determine your monetary limitations. This will also allow you to identify how much money you need to start your fundraising. Your budget should include all necessary expenses. Here is a list of common expenses during events:

  • Invitations and marketing
  • Entertainment Equipment
  • Catering/ Bar Service
  • Staffing
  • Printing
  • Rentals
  • Activity Equipment
  • Incidentals

In the case of fundraising activities, start-up money may be needed to purchase materials necessary for holding the event, like cookie doughs for selling cookies.

5. Create a Working Committee

From your organizers, board, and volunteers you will now create a team of working committees. Committees are assigned with specific tasks related to the fundraising event. The number of people in a particular committee varies on the nature of the tasks assigned to that group. The selection will also help in delving down with the details of what tasks to do and who will do them including other information.

6. Design a Promotion Strategy

Once all is set, you need now to spread the word on your fundraising event.  A promotion strategy to gather participants and get sponsors should be designed well. This is to effectively capture the intended participation to reach your goal. A timeframe of how long the promotions will run to inject a sense of urgency on the promotion.

Keep in mind that planning a fundraising event requires hard work and a clear track to achieve your goals. Be critical in your planning, but do not limit your creativity. Some out of the box solutions to certain concerns may just be what you need.

More importantly, have fun doing this for a worthy cause.

Introduction to Fundraising Planning

Introduction to Fundraising Planning

Earning a basic understanding of fundraising and fundraising planning is an essential step towards effective execution. Fundraising is easy to think of but can be challenging to execute. Moreover, holding a fundraising plan can be tedious if you don’t know what things to plan for and how to go through the planning activity. Here are some of the things you need to understand about fundraising planning.

What is a Fundraising Plan?

The first thing you need to know and understand is what a fundraising plan is and why it is important.

A fundraising plan is a draft or document of the things that need to be accomplished to successfully hold a fundraising event. It outlines tasks to be performed for the preparation prior to the event, the event itself, and after the event, by assigning them to employees or volunteers.  All of these are bounded by a timetable or schedule to ensure that things are accomplished on time. Basically, it serves as a roadmap that helps organisers and participators determine where they are, where they are supposed to be going and accomplish, and at which time.

Why Is It Important?

A fundraising plan is a significant document that sets the direction of the organisation and the effective and successful execution of the fundraising activity. It provides a clear guide on what direction the organisation must take.

It also sets the agenda of the milestones that need to be reached and give the organisers and volunteers a glimpse of the bigger picture of the fundraising event organisation. It outlines the needs of the organisation to reach its goals and the specific steps on how to meet those needs.

It is also important that everyone part of the working committee and the organising committee learn and understand the fundraising plan. In fact, this ensures that all can perform their tasks mindfully and effectively.

What Is Necessary for the Drafting of the Plan?

There are lots of factors that need to be ensured and provided when making a fundraising plan. These include:

1. A Case Statement

Every successful fundraising plan needs to have a case statement. This works in a similar way to the vision and mission of an organisation. A case statement is necessary to provide the idea, concept, vision and desired outcome of the fundraising. This will also help in keeping details in track when drafting the rest of the plan.

2. Anchored on Established Goals

A fundraising plan will not be comprehensive, clear, nor effective enough if it is not anchored in the established goals of the fundraising.  Established goals serve as steering wheels that point towards the direction of the plan. Every part of the plan must adhere to these goals or work towards them.

3. Inclusive Processing

A fundraising plan is not something that is written overnight by a single person. An effective plan must go through considerable deliberations by key competent people. The board management and top organisers must sit down and go through the planning process to make it comprehensive. This also ensures that all possible angles are covered. Moreover, a sense of ownership by the board management will help in the smooth execution of the plan.

4. SMART Tasks

Just like the goals, the tasks outlined in the plan must be SMART- that is specific, measurable, achievable, realistic, and time- bounded. This will make tasks easier to understand and easier to perform. One must note clear descriptions where details are necessary, to not keep people guessing on what a specific task actually means.

5. A Before, During, and After Phase

A fundraising plan must have three fundamental phases, each phase with corresponding tasks and milestones that need to be accomplished and reached. A complete fundraising plan does not only discuss the fundraising’s preparations and ways of execution. It also includes a post- activity phase where things such as the fundraising evaluation and sustainability report, among other post- activity tasks, are drafted.

6. Diversify and Establish Contingencies

A diversified fundraising plan allows more flexibility regarding the achievement of the set goals for the fundraiser. It is created to avoid over depending on one source or medium for success. Contingencies, on the other hand, are established to make adjustments when something does not go as planned. They serve as a safety net for the accomplishments of tasks. Diversification and contingencies are created in recognition that the execution cannot always be perfect.

With the right concept in mind and the recognition of the important factors that must be ensured in a fundraising plan, you will be able to develop a document that functions as it should and gives you clarity on what you and others need to do. This will make both the planning and the execution easier for all members of the organisation.

Fundraising Ideas for Childcares

Childcare programs and institutions are greatly significant in building a better future for many children. However, many of them operate on limited resources which make program management and implementation highly challenging. This is why many childcare facilities are resorting to fundraising activities to help them generate sufficient funds for sustainable program implementation and create more profound programs for the children in their care.

There are lots of fundraising activities that can be designed to be compatible with child cares. Some activities perfectly capture the immediate market and suit the nature of the childcare activities themselves for kids and kids at heart.

Here are some of the most popular fundraising ideas for child cares:

1. Cookie Dough Fundraiser

This fundraising activity has been adopted by many organisations and institutions. Today, the Billy G’s Cookie Dough is still a very popular fundraiser as it’s an order form drive so there’s no associated risk and it is a very lucrative source of funding. For each tub sold the organisation makes a $3.50 profit per tub. Plus, the cookie dough is very delicious and so simple to use.

2. Bag Gardens

Bag gardens are very popular. This is an environmentally- friendly fundraising event that a childcare facility can organise. The kids could help sell the garden bags in the neighbourhood and to other people. Additionally, the facility can organise a planting activity where sponsors pay for every garden bag that the kids will plant.

3. Dinner and Entertainment

Dinners for a Cause are widely known to many as they are held for various causes. Make your dinner for a cause even more fun, exciting, and endearing by having an entertainment program where the kids will be the performers. This will surely become a hit as many people love kids when they perform.

4. Seasonal Celebration Brunch

If dinners can be held too late for the kids to participate in, why not hold special fundraising brunches? Seasonal celebration brunches are perfect for occasions such as Valentine’s Day, Mothers’ Day, Fathers’ Day, or any other special family occasion. Kids can play a part in the program by performing, which families will truly enjoy and be proud of.

5. Calendar or Greeting Cards

Turn the kids’ artwork into calendars and greeting cards and they will be sure to sell like hotcakes. Have the students create some art and then gather and potentially refurbish them to turn them into greeting cards’ covers or calendars’ background. While this can seem like a lot of work, it can yield generous profits.

There are lots of ways to raise money for a child care centre, even if you do not have the capital to start off. There are many websites and products found online that you can get inspired by and check out for your next fundraising event.

When Organising Fundraising for Child Cares…

Always remember that the success of your fundraising activity lies in the interest and cooperation, not only of the families of the children, but of the whole community as well.

It is not hard to convince people to support this kind of program, especially if they see and feel the need to support and help. Make your announcements heartwarming and creative. Make your messaging appealing to the hearts of people. If they see and understand your needs, they will surely help you.

Moreover, you are not limited to the number of fundraising activities you can do in a year. If a project is really big, make it the cause of a series of monthly or quarterly fundraising activities and you will be able to gather the money in due time.

Encouraging New Volunteers To Participate In Fundraising Activities

Volunteers are the heart and soul of any organisation. The hard work they offer and the smiles they show when performing tasks make every good fundraising head or organisation leader keep on pursuing the goals that were set for the entire group. Their support and volunteerism transcend beyond the tasks and chores into creating additional motivation and inspiration within and outside of the organisation.

Volunteering is not only done by those who have a lot of idle time in their hands, but also those who want to make a difference within their communities and the lives of other people through sharing their skills, talents, and help.

While volunteering remains a big deal for millennials, there are some organisations that struggle to inspire their new volunteers to participate. This could be the result of various reasons, but their effects are common:

  • Low energy and enthusiasm in doing tasks.
  • Low morale of the volunteers resulting in a sombre atmosphere.
  • Some volunteers not returning after an event.
  • Low production of creative insights and ideas.
  • Lack of room for building good relationships among people inside the organisation.
  • Eventual lack of inspiration and motivation in pursuing volunteering.

Encourage Fundraising Participation with These Tips

To bring back the magic and excitement among your volunteers in your organisation, you need to infuse fun, passion, and enthusiasm into your new volunteer recruits. Here are some of the proven effective ways to do it.

1. Bank on Their Reason for Volunteering

If you want to inspire them more and make them more passionate about what they do, you need to have a clear understanding of why they volunteer. People have different reasons aside from really wanting to help. Some of them may also want to meet people and make friends with other people, some want to grow their professional network, some want to learn new skills, and some just want to feel a sense of purpose. By learning about their motivators, you can make use of them to improve their engagement and encourage their motivation.

2. Communicate

Communication is very important between organisers and volunteers. To encourage and motivate your new volunteers, make sure that you take the time to talk to them. Make it a habit to initiate a discussion with your volunteers every once in a while, just to catch up. When you talk to them, they will feel a sense of belongingness and eventually will feel the need to be more participative as they are a significant part of the organisation.

3. Say Thank You

A grateful heart can never go wrong. These volunteers can choose to spend their time doing something else or even volunteering somewhere else. Take the time to thank them not only on your volunteers’ orientation day but for every task they accomplish. It feels good when someone recognises and appreciates your efforts and it makes you feel more passionate to do a better job.

4. Show Respect

Volunteers feel valued when they get respect for the things that they do. Do not let small mistakes get in the way of respecting each other. Moreover, respect their time and never show up late. Respecting someone helps them build self-confidence that will later show in their performance.

5. Tell Them The Benefits of Volunteering

This is not only for those people who easily say, “what’s in it for me?” but also for those who have unselfishly volunteered for your organisation. Tell them what they can get by volunteering. This could spark motivation even for those who just wanted to help. They can learn new skills, meet new people, and get many benefits just by volunteering and they ought to know about it so they can maximise their time and be more enthusiastic about what they do.

6. Give Social Recognition

While there are those who do not really need any public or social recognition, going the extra mile and doing it anyway will inspire them even more. It will serve as a reminder that they are making the right choice of volunteering. This could also be a great way to encourage others to volunteer. An organisation that commends the work of their people often gets a stream of volunteers for every activity. It is like a badge of honour.

When trying to get new volunteers or inspiring new recruits, be sure to make them understand and feel the significance of what they and your organisation do. It is the single most powerful recruiting and motivating factor that draws people near and keeps them together.

Fundraising Ideas for Sports Clubs

Sports clubs provide an avenue for athletes to improve their skills and join in organised competitions. While the idea of managing a sports club may sound exciting for any sports enthusiast, it is not always a fun job. Sports club management comes with big responsibilities and money is one of them. For sports clubs to join competitions, buy sports equipment, and sustain training expenses; they must have sufficient funds.

Organising fundraising is one way to secure money for the needs of a sports club, an activity that is fun and productive that can even strengthen the bonding between teammates.

Some of the most popular fundraising ideas for Sports Clubs:

1. Carwashes

Perhaps the most popular fundraising activity for sports clubs is a carwash fundraiser. Every member of the team can get involved in this activity. Team members will be the ones washing cars. This is a low- cost starter activity because you only need some sponges, buckets,  and rags or towels. However, ensure the timing of the activity as no one would want to volunteer washing cars during winter. Try pre-season schedules instead.

2. BBQ at the Club Headquarters

If your club headquarters has a big outdoor space, a barbecue fundraiser can be a good option for you. Invite family, friends, neighbors, and supporters to come and have barbecue dinner with the team. Team members can either be the one cooking the barbecue or serving the guests, depending on their age, of course.

3. Walkathon

Promote fitness and wellness while raising money for your club through walkathons. It is a very popular fundraising activity where you can gather money from participants’ registration fee and donations from sponsors in exchange for some promotional arrangements. Walkathons are best held during weekends.

4. Hold a Tournament

Raise funds doing what you do best. Holding a tournament on your sports expertise is a great way to engage people and let them appreciate the sports you practice. You can also inspire people in trying out this particular sport and attract sports enthusiasts and amateur players.

5. Raffles

Ask for donations from family and supporters and organise a raffle draw during one of your games. This will work both ways, not only as a fundraiser but also in drawing more people to your games. Encourage neighbours and friends to come, watch the game, and join the raffle.

6. Rent-An-Athlete

This is becoming a very popular fundraising activity. People can hire your athletes to do some chores like mowing the lawn, delivering some things, setting up a Christmas tree and many others. Just make sure that terms and conditions are set well for the satisfaction of both parties.

When Organising a Fundraising...

Remember the following:

  • Set a goal amount that you want to raise. It will help you come up with the right fundraiser to gather the necessary funds.
  • Make sure to allocate ample time to prepare for the activity. Plan well and execute as planned.
  • Be mindful of your timeline as the holding of the activity must be of the right timing. Make sure that you have a doable timetable to execute your plans.
  • Setup administrative systems especially if you are looking at raising a considerable amount of money. Records must be kept appropriately and reporting must be regular to keep track and monitor the progress of the fundraising.
  • If you will source out raw materials for your activity, make sure to order or purchase it from reputable sources. This will ensure the quality of your event and the satisfaction of the participants.
  • Safety must come first for your team members, volunteers, and participants. Make sure that you have the right security and safety system established before, during and after the activity proper.

Raising funds for a sports club can be challenging, but it can also be a fun and great way to accomplish many things. Through it, you can help the community, promote good health, improve relationships among family and friends, and create an impact that the whole community will appreciate.

We help you promote your fundraisers

We help you market and promote your fundraisers - Watch your profits soar!

Using simple marketing and promotion practices will create buzz and excitement within your school community, club, child care centre and community group to engage and promote your fundraisers.

When choosing a fundraising idea for your school, child care centre, sporting club or charity, it is important to ask yourself, how can I effectively market the fundraisers to fully maximise the profit for our group?

Some fundraising companies are a one stop shop when it comes to helping you promote your fundraiser. When choosing a fundraising idea that best suits your group, ask the fundraising company what support materials they supply to effectively market your fundraiser? And do they supply incentive prizes for your students and members?

Informing your parents of an upcoming fundraiser approximately 2 weeks prior to the commencement initiates your parents and their family and friends to start thinking about the fundraiser. It also gives them time to budget. If for example you commence a fundraiser without notice and give the parents 2 weeks to collect orders or sponsorships, participating may not tie in with their fortnightly pay period so it is important to promote the fundraiser in advance. You can do this by placing an announcement in your newsletter, on your website and posting a message on your Facebook page.

When commencing your fundraiser it is important to kick it off with a bang! Announce your fundraiser on assembly, send a letter or email home to the parents explaining the fundraiser and the reason for fundraising, insert an announcement in your newsletter, advertise the fundraiser on your website and post your fundraiser on Facebook.

Social media today is one of the most effective forms of marketing your fundraiser. Posting the details on your Facebook page not only informs your parents of the fundraiser but if you ask your parents to share your post, it can potentially be seen by another 200 people!

Issuing a media release is another effective form of marketing. Local newspapers are constantly looking for stories and what better than writing a story promoting your amazing fundraiser to your community.

Australian Fundraising provide all the marketing materials to make your fundraiser a success with their highly successful fundraising programs. We supply parent letters, newsletter inserts, assembly scripts, posters, prizes and excellent support wherever needed to make your fundraiser a huge success for your group. All the hard work is done for you. You just need to book and run it!


How do I increase support for my fundraiser

How do I increase support and participation in my fundraising programs and events?

When setting your fundraising program for the year, it is important to keep it simple to fully maximise the participation of your families which will in turn make a bigger profit for your school, child care centre, sporting club or charity.

Some schools and child care centres run 4-5 fundraisers EACH TERM. Don’t overload your parents too much with fundraising otherwise you will soon see a drop in participation which will have a negative effect on your bank balance and will keep you from reaching your fundraising goals for the year.

We suggest you run a major fundraiser once a term or season half and that do not overlap with payment of fees, photos, Mother's Day stalls, Father's Day stalls or school camps. Find out what is happening to ensure your fundraiser is the only one operating.

Don’t run fundraisers over the school holidays.  Experience has proven that fundraisers run over the school holidays do not perform as well than if run during the school term. School holidays are a time for kids to be kids and for parents to take a breather after a busy school term.  Let your parents and kids enjoy their holidays so they are refreshed and ready to participate in your next fundraising idea during the next school term.

Offering incentive prizes is always a great way to increase participation and support. We include great prizes with all of our programs so you don’t have to pull your hair out working it all out. We keep it simple for you!

Keeping it simple will not only benefit the fundraising participation rate of your families but it will benefit your fundraising volunteers to avoid burnout.

We have a simple Fundraising Planning Calendar for each Australian state that is easy to use and better still, all the hard work is done for you. Click here to download your very own Fundraising Planning Calendar.

We also offer our free and informative EBook titled “The Ultimate Australian Fundraising Planning Guide for 2014”. Click here or onto the book to request your free book.


How do  I choose the right fundraising idea for my group?

Fundraising is an essential part of any school, child care centre, sporting group or charity that need to raise much needed funds.  Picking the right one for your group can be the difference between making a huge profit or a minuscule one. Picking the right one also involves how much work and effort you personally have to put into it. You need to make sure you pick a good one!

Choosing the right one starts with the demographics of your school or group, whether the school or group has a high participation rate when it comes to fundraising, whether you have an amazing, motivated and supportive committee or if you have a really motivated one person fundraising angel,  and if that’s you, we salute you! Your group would be lost without you.

As many of you no double are aware, or if you are new to fundraising you will soon learn, there are many programs and events available to you and it can be quite a daunting task to work out which one is right for your group.

Just because something comes in the mail and it personally appeals to you doesn't mean it is the right one. Can you organise it in-house or do you need to use a fundraising company? Do your research by following the simple FUNDRAISING principle and you will soon find out if it is right for your group.

Fun – Is the program, product or event fun and exciting? Will it engage your students, players, members and families to participate?

Use – Will the use of the fundraiser be easy to set up and run? What does the fundraising company supply to assist with the set up and running of the program or event?

Notable – Is the company a notable and well respected one? Have you heard of them by word of mouth or from online reviews? How long have they been around?

Dough – It’s all about the dough! How much money will you potentially pocket from your fundraiser? Just because it has a big brand name behind it doesn’t guarantee profits. They’re promoting their brand first and foremost. Some non-branded a-thon programs will give you a very high profit of 70% as against sporting branded programs of only 60%.

Rewarding – Do the students feel involved and rewarded for their achievements? Are prizes supplied by the fundraising company?

Advantages – What are the advantages to the fundraiser? Do your families and supporters receive something for their money, what support materials do you receive to make your life easy?

Income – “I” is for “(net) Income” and the most “Important” of the fundraising principle. Do you have to pay money up front? Can you return unsold stock? Unsold stock is dead money and profit! Is it an order form or sponsorship drive where you pay after receiving money and orders from your families? No risk!

Support– What support and services do you receive from the company supplying their product?  Is the company knowledgeable, responds quickly to queries, easy to contact by phone or email and friendly?

Interest – Will the program or event generate interest within your group to increase participation and support?

Negatives- Are there too many negatives to the program or event?

Good Understanding – Do you have a “Good Understanding” of the fundraiser before signing up?  Have you asked as many questions as possible, no matter how small or big, before making the decision that is right for your group?

Australian Fundraising has been operating since 1999 and in this time has assisted over 20,000 groups raise over $40 million. They offer programs that are proven, easy to set up and run, and highly profitable.


Australian Fundraising will help you:

- Market their successful products and services
- Promote your fundraiser
- Plan your fundraiser
- Run an easy fundraiser
- Motivate your students/members to maximise their support

Check it all out at


School Fun Runs and school walk-a-thons. Why do they work?

This is the third in our series of our free school fundraising tips for running a School walk-a-thon and a School Fun Run. We hope they are all useful to you.

A school walk-a-thon or a school fun run is a great fundraising event for several reasons. Firstly, they are a good way to promote health and fitness and provide a great benefit to your school or club. It’s a good profit fundraising idea.

School Fun Run Fun Runs and Walk-a-thons are great school fundraisers

While there are many fundraising activities to choose from, school walk-a-thons and school fun runs are among the best and most fun. They're not as hard to organise as you might think. They are highly-profitable and easy to organise. Years ago, participants would pay on a per km basis when joining walk-a-thon and fun run activities. But these days, things have changed when it comes to how the money in a walk-a-thon or fun run activity is raised.

A school walk-a-thon or school fun run is a great fundraising event for several reasons. Firstly, they are a good way to promote health and fitness. There’s often also a bit of friendly competition among the participants. Organising a walk-a-thon or fun run is also a rewarding experience for everyone. Remember they also are very profitable for your school or sports club.

How are the funds raised in a walk-a-thon or fun run? The participants raise funds by collecting money upfront as a sponsorship donation. Remember school walk-a-thon or school fun run fundraising events were done differently years ago. People would pay $/c per lap or kilometre so that the finalization for the event usually extended to 8 or 10 weeks! Exhausting for everyone concerned! By the students collecting their sponsorships up front, all monies are collected by the organiser prior to the event date. Today most fun runs are the school cross country or a walk-a-thon and are done around the school oval. There are also other activities that are part of the walk-a-thon or fun run event to make the event enjoyable and memorable for all, and also to help participants become motivated throughout the event.

Walk-a-thons and fun runs are effective fundraisers because they are very profitable for both schools and clubs. In fact, when you look at the programs of Australian School and Club Fundraising Specialists (AFR), you can get a 70% profit from a walk-a-thon or fun run. So that means if you want to raise a certain amount of money perhaps to refit a new library, build a new playground, or expand a school building, you may want to take a look at how to plan a walk-a-thon or fun run for your school. Apart from the fact that they are highly profitable, they are also a good way to encourage parents, students and teachers to be physically active.

Walk-a-thons vs. Fun Runs

If you’re wondering how a school walk-a-thon is different to a school fun run, well they're very similar. The main difference is as their names suggest. A walk-a-thon involves walking around the school oval or some other course. Fun runs on the other hand involve running e.g. the school cross country. Both are excellent fundraisers. If you'd like to know which one is better for your school or club, it will depend on how the event is planned and the ideas and thoughts of the planners. From an organization's point of view, it would be a lot easier to organise a fundraising event in line with the schools cross country than another completely separate event.

How School Walk-a-thons and School Fun Runs Work

Basically, a walk-a-thon or fun run work the same way at raising money. Both walk-a-thons and fun runs involve sponsorship. Each participant or supporter will give a certain monetary donation to support the student. It will be a lump sum donation for the participant to complete the entire course. Of course location will dictate timing. It’s very important to select a date when the weather is usually good.

Walk-a-thons and fun runs are great fundraisers and often very effective in getting many students to participate as they are perfect for all ages. It’s an interesting activity where students, teachers, club members, and parents can bond through a common goal. Many schools in Australia have started their own walk-a-thon and fun run fundraising events and it's an interesting event that you can organise for your school. Don't forget sports clubs (kick-a-thon) and child care centres (obstacle-a-thon) can organise the same events - it's a chance for everyone to help their club and get a little more fit at the same time.

Organising fundraising activities like walk-a-thons and fun runs may sound difficult but they're not. Once you've planned and run your first one (especially with the help of Australian School & Club Fundraising), like other schools, you'll run them year after year with AFR.

They also offer various other fundraising programs. They have been running a family owned and operated business since 1995. They are one of the most experienced fundraising businesses in Australia. They're a recognised, nationwide family owned and operated business. Contact them on FREE CALL 1800 657 489 (from a landline) or 07 3279 0140 (from a mobile) and they will answer all of your questions and send information on their fundraising programs. Give them a try - you'll be happy you did!

Free school walk-a-thon ebook

Getting More People to Join Your Walk-a-thon Fundraising Event

This is the second of our free school fundraising tips for running a School walk-a-thon and a School Fun Run. We hope it is informative for you.

Part of your fundraising plan is to find ways to effectively promote the walk-a-thon or fun run. This blog article shows some methods that could help.

School Fun Run Be a winner with a School Fun Run or Walk-a-thon

Getting More People to Join Your school Walk-a-thon Fundraising Event

A school walk-a-thon or school fun run fundraising event is only as successful as the number of participants. More participants means more profit, but promoting the event and offering the right incentive prizes and in turn obtaining a good number of participants can sometimes be quite a challenge for organisers. So how can you get more people to join your fundraising event?

Promoting Your School Walk-a-thon and School Fun Run

Part of your fundraising plan is to find ways to effectively promote the school walk-a-thon or school fun run. You can do so by creating posters and giving out flyers. You can also speak during the school’s assembly to encourage students and teachers to join. Then, they’ll relay your message to others who are willing to help and join the event too.

Since the best way to promote any type of activity, business, or service is to create an online presence, you can start posting ads on your school's web site. You can create a fan page or profile using social media such as Facebook, Twitter and Instagram to promote your school walk-a-thon or school fun run. Don’t forget to include all the important details such as the date, time, and your goals - the amount you'd like to raise and what it will be spent on.

You may also want to send out newsletters to parents and inform them of the upcoming event. Also highlight your goals and the benefit of the walk-a-thon to the school such as where the money raised will be spent. Also invite friends, colleagues, teachers, and family members through e-mail. Encourage them to support the school’s cause and ask them to spread your message to their friends and family.

Present Your Goals

Another important thing when promoting your fundraising event is to give the participants a reason to support the fundraising event. Talk about what your goals are and what you intend to do with the money raised. For instance, the money will be raised to purchase new sporting equipment, refit a new library, purchase a new playground, expand a classroom, or to buy new air-conditioner's for the children. In this way, people will clearly see what your intentions are and why it is important for them to support this event and other fundraising events to come.


When promoting the fundraising event, make sure to offer great incentives and prizes. A school walk-a-thon or school fun run can be a rewarding experience and giving the participants great incentives or prizes will encourage them to join the event in the first place and maximize the sponsorships they get. Who knows, they might support every single fundraising activity you have over the next few years?

Offer individual prizes to everyone who obtain sponsorships for your event and also a major prize to your highest fundraiser. The more incentives and prizes you present, the more people will join in supporting your fundraising event.

The best place to hold the prize-giving ceremony is during the school’s assembly. It should be done a few days after the successful walk-a-thon or fun run activity. The kids will really be excited and enthusiastic.

Now here’s another tip. You can ask local businesses to donate a prize as the major prizes. The prize can be for the highest fundraiser or the highest fundraising class. You can include their business name and the prize they've donated in the school newsletter as a "Thank You". It will be good publicity for them and because they are donating the prize, it won’t cost your school anything. How cool is that?

Collecting and organising effective individual rewards can be a major task though. If you’re stuck with available time to organise the individual prizes or you think you have too many tasks to complete and too little help, you can find help from a reliable fundraising business. Australian School and Club Fundraising Specialists offer a wide selection of prizes for individuals and also support materials.

They also offer various other fundraising programs. They have been running a family owned and operated business since 1995. They are one of the most experienced fundraising businesses in Australia. They're a recognised, nationwide family owned and operated business. Contact them on FREE CALL 1800 657 489 (from a landline) or 07 3279 0140 (from a mobile) and they will answer all of your questions and send information on their fundraising programs. Give them a try - you'll be happy you did!

Free school walk-a-thon ebook

How to Develop a School Walk-a-thon and School Fun Run Master Plan


This is the first of our free school fundraising tips for running a School Walk-a-thon and a School Fun Run. We hope it is informative for you.

How to Develop a School Walk-a-thon and School Fun Run Master Plan

A School Walk-a-thon and a School Fun Run are two of the most profitable fundraising ideas available for schools. It is also a healthy fundraiser.

Organising and running a school fun run or school walk-a-thon is not as difficult as you might think. Developing a master plan is the key to a successful fundraising event. You may have organised a not-so-successful walk-a-thon or fun run fundraising event before and you've asked yourself, “Where did it go wrong?” Or you may never have organised a school walk-a-thon or school fun run and you’re wondering where to start. Alternatively, you may have organised a successful walk-a-thon or fun run previously and you want to make it even better. Simply, in order for a school walk-a-thon or school fun run to be successful, you need to plan ahead of time.

There are many profitable fundraisers that you can choose from. A walk-a-thon and fun run work well; they’re highly-profitable and easy to organise. They're one of the most effective and interesting fundraising events for your school, and work well for all school aged students. Make sure you put a school walk-a-thon or school fun run on your fundraising ideas list!

To prepare for the much-awaited fundraising event, think about what kind of event you’d like to run. You should also consider the best possible date for the event and the amount of money that you’d like to raise. You should also plan what to do with the funds that are going to be raised. Will it be used for new sports equipment and for the sport travel budget? Will it be used in outfitting a new library? Or is the money going to be used to buy new air conditioners for the students?

Now just like any fundraising event or fundraiser, a school walk-a-thon or school fun run can't be planned in one day. To make it easier to plan have an estimate of the amount of money that you would like to get from the event. From this, you can start working towards your goals.

To help you get started, you need to have volunteers. You will need the help of colleagues or the P&C/P&F committee in planning to ensure your event is a success. Remember that one person shouldn’t be doing all the work; it’s not a one-person show. You need to assign people different tasks. Everybody on the committee should agree on the master plan before it’s implemented. This will also ensure that there won’t be major issues on the day of the event itself.

Choosing the Date

Part of the plan is choosing the best possible date that the school walk-a-thon or school fun run should be held. They should be organised for the time that's best suited for your climate; so naturally your location will dictate the timing. Also make sure that the fundraising event won’t clash with other school activities six weeks before the event. In order to maximize your profit, you need the full commitment of participants, organisers and teachers for this fundraiser.

Recruiting Volunteers and Delegating Tasks

This type of event can’t be organised by a single person. You need to create a committee to assist you in handling the planning and implementing. To do this, you need to find volunteers who are committed to make the fundraising event and fundraiser successful. You can ask parents and teachers to volunteer. To recruit volunteers, promote the event and discuss the benefits of organising a walk-a-thon and fun run for the school and where the money that’s going to be raised should be used. Also discuss the benefits of the walk-a-thon or fun run; it doesn’t only promote fitness but is also a great way to build school spirit. Advising possible volunteers that you only need them for this event will also ensure more support as volunteers understand that they're only commitment is to the walk-a-thon or fun run and not a full time commitment throughout the remainder of the year.

Paperwork and Prizes

Organising prize incentives for the winners may be time consuming as well. If you and your team don’t have the precious time required to do this job well, you can choose to use a service provider to help organise paperwork and prize incentives for the event.

Australian School and Club Fundraising Specialists (AFR) are one of Australia’s most experienced fundraising businesses. They offer various programs for all types of groups to raise funds. They’ve been in the business of helping schools and groups fundraise since 1995 and their My School Walk or Run For Fun school walk-a-thon or school fun run fundraiser has been assisting schools raise much needed funds since 1999. Let AFR organise the perfect walk-a-thon or  fun run for your school with an extremely high percentage of profit guaranteed. They're a recognised, nationwide family owned and operated business. Contact them on FREE CALL 1800 657 489 (from a landline) or 07 3279 0140 (from a mobile) and they will answer all of your questions and send information on their fundraising programs. If you've planned a date, you can start the process by booking online by clicking here.


New vinyl banners to promote My School Walk or Run for Fun fundraiser


Make sure your fundraiser is unforgettable! Display the new vinyl banners on your front fence/gate to ensure high exposure for the duration of your fundraiser. Boosting exposure also boosts support and funds.

“I just received the boxes of goodies for the My School Walk or Run for Fun Program including the vinyl banner, juice sticks, sponsorship brochures and participation certificates. The new vinyl banner is a great idea. It certainly will generate interest and keep the students and their families aware of the fundraising event.”
Damian Anderson, HPE Teacher

Click here to find out more about the My School Walk and Run for Fun program for 2013.

(Vinyl banners are also available for the Billy G's Gourmet Cookie and Biscuit Dough Fundraiser)

2013 Australian Fundraising Programs - find out what's new!


Our 2013 fundraising programs are now up and running to assist groups raise those valuable and much needed funds. What’s new in 2013:


  • “Win an iPad” Family Fun promotion
  • We issue discount vouchers worth over $140 to those families that support all of our fundraising programs run by groups
  • Free freight for 1st term deliveries of the cookie dough
  • Free $100 of sports balls for booking the My School  Walk or Run For Fun
  • Free freight for the luxury, designer greeting  cards for deliveries to 30 June
  • Free silicone slap watches for raffles booked by 31 March
  • Major bonus prizes for booking Crest Chocolates by 31 March

Product Programs

Click here to view our latest enews release.

There really is a Billy G!

We’ve been asked on numerous occasions...

Is there really a Billy G?

The Gaydon family own and operate Australian School and Club Fundraising Specialists™. We have been involved in the fundraising industry for over 18 years.

Bill Gaydon developed the scrumptious tastes of the Billy G’s Gourmet Cookie and Biscuit Dough range. So, there really is a Billy G!

We have developed the various fundraising programs you see on our website and in our product catalogues and on our website. Together with our team of loyal, knowledgeable and enthusiastic staff we offer our friendly and efficient service in developing your fundraising requirements.

We look forward to hearing from you soon. (If you’re really lucky we might even organise a free sample or two to get you started!)

P.S. The photo was taken at the 2012 Brisbane Ekka by Billy’s daughter, Kylie. Billy G still takes his daughter to the Ekka even after 30 years. It’s a tradition!

Fundraising for a good cause

It is one thing to organise, choose and run a fundraiser - it is another thing to ensure you get the very most out o fit possible. One way to improve the profits you raise is to share the story behind why you are fundraising.

Make your audience aware of what you are fundraising for and how their donation or purchase can help. Making a tangible difference can be far more motivating than an elusive one.

Make sure you outline the happy outcome and benefits that will result from a successful fundraising program. A common goal can easily bring people together.

Make your group feel involved. The more invested they are in the fundraiser the harder they will work towards involving others. They will also share in the pride that comes as a result of the success.

Set a target - this can create a sense of working towards a set achievement and of course creates even more excitement once you surpass that goal. Ensure the goals are realistic - going over is a much better result than just missing the set goals. Gauge by previous fundraisers to give you an idea of what's possible for your specific group.

Remember to thank those who supported and assisted in the fundraiser - that gratitude will go a long way, especially if you raise funds frequently.

Cheerleading group fundraising success

A small Cheerleading group of only 20 members sold an amazing 36 Scratch & Support fundraising cards in just a few weeks making a net profit of $2,400.

Results like this are easy to achieve, let us show you how! Contact us today on 1800 657 489 and we can discuss your group and what will work best and make huge profits.

How to pick the right fundraising company to work with

It can be difficult knowing which company you should select when it comes to running a fundraiser. To help take out some of the guess work here are a few things to take into consideration.

1. How long have they been operating for?

A company that has stood the test of time immediately tells you they know what they are doing. If they didn't - they wouldn't still be running 10-20 years later. The longer they have been around for the more knowledge, tips and advice they have which can be incredibly useful especially to those who are new to running fundraisers. There is also a good chance they know which products will work best for your school, group or organisation increasing the success of the program you end up running.

2. Costs and profits

The products on offer from each company can also help narrow down the selection. Look at the amount of clear profit you will make AFTER you have purchased the fundraising product(s)/program. The ability to return left-over products is another element to take into consideration in the event you don't sell as much as you estimated. Some companies allow return of over-stock for some programs, others do not. If you pick a company or program that don't allow returns you may need to rely on their guidance and advice for ordering the correct amount for your group.

3. Friendly and approachable

Customer service is also important. It's nice to be able to phone up and ask a question without feeling like you're being a nuisance. You can usually gauge the level of service within moments of discussing your ideas and program preferences. It can be beneficial to select the company that can't do enough for you and will willingly discuss solutions and suggestions with minimal prompting. Don't be shy to ask as many questions as you can think of prior to committing to a program to ensure you make the right choice.

4. Goods supplied

Some fundraising programs come with all you need to run and support your fundraiser in a nice neat package whilst others come with very little support leaving you to create your own promotional materials to promote your fundraising event. Find out if your buyers will receive any information to support the program, if you have to pay extra for it, or whether you have to do it yourself. If there are costs involved you should weigh those up against the time and effort it will take to create your own, and how successful that will be in comparison. A fundraising program is only as successful as the promotion behind it.

5. Buyer incentives

Some companies offer bonus items to help increase the profits of your fundraiser. These bonus items can be used for seller incentives and to boost profits. This can aid the ultimate success and is worth consideration prior to making the final choice.

6. Go Local

Picking a company that is located locally (in the same state or region versus overseas) can also add peace of mind. They tend to be easier to get in touch with and there are no language and time barriers. It is also important to ensure safety standards and product quality assurances are in place and that all goods and services are guaranteed. Using a local company will also speed up the delivery of goods and materials.