Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Conquer Your Fundraising Fears

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Fundraising can be intimidating and majority of people who want to venture in a fundraising campaign are quite apprehensive in giving it a try. If you are not brave enough to be a fundraising leader, you may easily give up at the first sign of rejection. It takes a brave heart to spearhead a fundraising campaign because you will receive rejections that can dampen your spirit. You need to be surrounded with people who share your cause so you will be able to walk the extra mile and fulfill your fundraising dreams. The good news is, fundraising fears can be conquered. It is not something that you have to live with for the rest of your life. You just need to be focused on the goals you set for your organisation.

Strategies That Can Help You Conquer Your Fundraising Fears

Support Your Cause And Be Positive.

If you want to reap positive results, you need to change your approach. The way you view things does create a powerful impact on the outcome of your fundraising campaign. You need to be passionate so you can share your cause and meet a need. It does not have to be drastic so long as you see gradual changes.

Be Clear With Your Purpose And Goal.

For supporters to learn about your purpose and goal, you need to express it in detail so they will know how they can benefit from your organisation. They should also be informed how their money will be used. Once supporters are updated of the progress of your campaign, they will feel the importance of their support.

Get Ample Support.

Telling donors about your goal is OK. In fact, when you are specific about the purpose of your campaign, you are more likely to increase your sales. Tell your supporters about the goals you wish to achieve and how their support can be vital to the fundraising success.

Believe In Your Cause.

Be confident so you will be able to encourage and motivate your donors to support your campaign. Once you believe in your cause, other people will also be motivated to help you because they know you are sincere in reaching out to them to help organisations or people. If you show signs of doubt, you will have difficulties convincing your donors to support your cause.

Don’t Forget To Thank Donors And Supporters

Retention increases when your donors’ effort and support are recognized. Even if the fundraising campaign is over, you should not forget to thank your donors. It is one way to show your donors that you value them. Even when you have been rejected, you should consider it as a motivator. You can use the rejection to improve your strategy and to create a better fundraising organisation. Giving up is not an option in fundraising.

Keep your eyes on the prize so you can reap fruitful results. Fundraising should not be feared especially if you are focused on your goals and you have embraced the process no matter the difficulty. You should not also forget to have fun and enjoy the process. Don’t get discouraged by failure because they can be used as your stepping stone. It can be a difficult process at first, but it will be much better once you have learned the ropes.

Key Factors That Can Help You Identify Donor Commitment

boil down 880277 1280Donors play a huge role in the success of every fundraising program. A first fundraising campaign may be successful, but the real issue starts when you ask for the donors’ commitment. Some fundraisers are wondering if there really is a secret code for ensuring donors’ commitment. In identifying donors’ commitment, you need to take several factors into consideration such as consistency, reliability, trust and fidelity. This way, you will be able to measure the donors’ commitment, retention and value. You should also identify key drivers that ensure donor’s long-term commitment. These drivers are classified into two categories: the personal connection drivers and functional connection drivers.

Personal Connection Drivers

1. Receiving a personalized thank-you letter for the support that donors provided;
2. Timeliness in terms of thanking donors;
3. Thanking donors in such a way that will make donors feel good about their donation;
4. Regularly thanking donors especially for their ongoing support;
5. Making donors feel accomplished for the support they made;
6. Making donors feel that their involvement is appreciated;
7. Making donors feel they are part of an important cause;
8. Providing an innovative charity;
9. Being focused on the mission;
10. Ensuring that the charity is well-respected;
11. Giving donors ample opportunities to take action for the cause such as organizing the campaign;
12. Giving donors more opportunities to be more involved such as extending their volunteer time;
13. Recognizing their contributions;
14. Acknowledging their views and opinions of the organisation.

Functional Connection Drivers

1. Keeping donors informed how the donation was used;
2. Giving explanation of the tax benefits of the donor’s donation;
3. The knowledge of the organization regarding the issues it focuses on;
4. Spending money efficiently;
5. Achieving mission effectively;
6. Using donations in an ethical manner;
7. Asking donors for appropriate donation amounts;
8. Providing regular information on the results of the campaign;
9. Sending information showing the recipients of the donation;
10. Sending information that indicates how glad the organisation in receiving support from the donor;
11. Sending information that reflects the donor’s interest;
12. Giving readable information;
13. The frequency of the organisation’s request for donation;
14. Assuring donors that the organisation will do a good job of addressing their concerns and complaints;
15. Setting donor’s expectations;
16. Regular communication.

Donors won’t risk wasting theirefforts, money and time in an organisation that does not share the same goals as theirs. Donors also like to give their full commitment to organisations that they perceive to be effective in achieving their mission. If you are really eager to improve your donor’s commitment, make sure that you place your efforts and attention on these key drivers.

Your fundraising program can become more productive if you know how to make your organisation more productive and powerful. You will notice that the amount of donations rise dramatically once you see to it that you give more importance to these drivers.

Make sure that you monitor your progress and observe how donors respond to your techniques. You will notice changes taking place once you follow these practices. You should also discuss these techniques with the key players of your organisation so you will be able to enhance the fundraising system.

5 Things That Can Make You A Better Fundraiser

bubble 19329 1280Experience is indeed the best teacher. Seasoned fundraisers have undergone hardships before they have effectively honed their fundraising skills. They become successful because they have never considered giving up as an option. Fundraising can cultivate a sense of fulfillment especially if you love what you're doing. It really feels good when you know you've done something that can inspire others. 

Unfortunately, things don't always go your way. There are times when you need to try harder if you really want your efforts to yield positive results. As a fundraiser, you need to carefully observe the traits that make a fundraiser successful. It is not just about the ability to convince people to donate or support your campaign because there are additional techniques you need to employ so you can emerge victorious in fundraising. 

1. Work on your teamwork skills. 

In order to be effective in your fundraising role, you need to get the rest of the team involved in your mission. You and your team will work towards a common goal and by listening to their ideas and taking note of their concerns, you will be able to find out which areas of your campaigns need improvement. Ask your team for their creative input and acknowledge feedback. To ensure that feedback and other concerns don't fall on deaf ears, you have to write them down. 

2. Write real letters. 

Your goal may be to raise enough money to support a good cause, but you have to focus on the real purpose of fundraising, which is to raise friends or supporters. There are a number of ways you can do this and one of which is by writing real letters. Make sure they are personalized so you can connect with your prospective donors. It should not sound scripted because your prospects can easily sense when you only want to ask money. 

3. Walk the talk.

Donors and supporters are usually waiting for the right timing or a strong proof that you are sincere in organizing a fundraising campaign. You have to lead by example by donating to your charity consistently. You have to remember that fundraising is not just an event that happens once a year. It should be a consistent effort that provides results. 

4. Fill your brain with creative ideas. 

You can come up with plenty of creative ideas if you fill your brain bank. While some of your ideas may not always work, obtaining some information on how you can make your fundraising campaign work can definitely help you get the results you want. Make sure you take your time when gathering some brilliant ideas and don't forget to share them with the rest of the team so you will know whether or not these ideas are going to be beneficial to your campaign. 

5. Don't be afraid to make mistakes.

There are times when things just don't go as planned, but this doesn't mean you should give up your fundraising role. When you're wrong, be humble enough to admit it. Keep in mind that mistakes can make you a better person and fundraiser. Just don't consider it as a deterrent to pursuing your fundraising campaign. 



6 Questions That Will Help You Get Your Target Donors And Supporters

hands 543593 1280Fundraising is both fulfilling and challenging. It is fulfilling because you get to help your community in raising money for their needs and challenging because you have to define your target donor for the fundraising event to be a success. Even if you have a good objective for your fundraising campaign, it will not be executed properly if you miss out on including one essential element in your program: the donors. Sending fundraising letters is not enough for you to get all your target supporters. You will need to do more than just letting prospects know you are trying to raise money. You have to keep in mind that the only way you will be able to get more donors and supporters is when your prospects are aware of your cause. 

6 Questions That Will Lead You In The Right Direction:

1. What specific actions do you expect from your target audience?

Do you want your prospects to donate money to meet your objectives? Do you want them to get involved in the event and take part in the activities that your program may have in store for them? Regardless of how you can get your target donors to respond to your fundraising campaign, make sure that these goals are realistic. Whether you want them to educate others or volunteer for an event, knowing their desired actions will help you adjust and make the right decision.

2. What groups are most likely to respond to your fundraising campaign?

Determine which demographic groups are going to give you a positive response. The factors that must be taken into consideration include gender, age, income level, education, occupation and location.

3. How does your target audience perceive your campaign?

The factors that should not be overlooked are the personality types, lifestyles, behaviors, attitudes and values of your target audience.

4. Do you see any frustrations or challenges in your target audience?

If you come unprepared for objections, you may consider getting some supporters a big challenge. However, if you know how to handle objections and find out more about your target audience’s concerns and frustrations, you can easily adjust and determine how you can be of help to them.

5. What are the benefits of the fundraising campaign to your target audience?

Determine the factors that will motivate your target audience to support your campaign. Find out how the campaign can benefit them and work your way to fulfilling their needs.

6. Can you easily tell that you choose the right target audience?

You will not only be investing your time in selecting your target audience but your efforts as well. Make sure your target audience understands what your campaign is all about. If they are able to get the message you are trying to convey, you have definitely picked the right audience.

One of the toughest parts of fundraising is trying to define your market. There will be a series of trial and error before you can get a positive response from your target audience. In spite of the challenges you will face, getting donors to support your campaign will make everything worth your efforts.

5 Secrets To Fundraising Success

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Fundraisers who see fundraising beyond asking or raising money will understand its true essence. More likely than not, those who succeed in promoting their fundraising programs have more to offer than just getting people to support the program. Are there really some secret formulas that will help you win the raise for success? There are some elements that fundraisers often overlook and instead of focusing on the campaign’s main objective, they are often sidetracked by the goal of attracting more supporters. Beyond the quest for convincing donors to support a fundraising campaign, there are some factors that determine the success of a fundraising campaign or program.

1. A solid plan.

The decision to start a fundraising program does not take place out of the blue. It is carefully planned. You just don’t get people to help you promote your campaign but you establish trust and lead by example. You have to learn how you can capture your prospects’ attention and build a solid support group. It often starts with searching for individuals with the same interest and goals.

2. Focusing on important things.

Fundraising is really overwhelming and you may end up going into details to let your target audience know what your fundraising is all about. Unfortunately, what appears to be detailed information will only serve as nuisance to your campaign. Do keep in mind that supporters or stake holders don’t have the luxury of time. They need to obtain raw information minus the lengthy introduction.

3. Setting long-term goals.

The biggest mistake that some fundraisers commit is setting goals for a specific period of time. No resolutions are made in case something does not go as planned. As a result, when these goals are not met, frustrations take place and you end up calling it quits. Instead of aiming for fast and immediate results, take it one step at a time. Focus on long term goals and don’t get too fascinated with overnight success because it does not exist.

4. Believing in your organization.

If you don’t believe in your organization, nobody will. Even if you urge your members to support your fundraising program, you will need to lead by example. You will need to believe in your cause because that is the first step to fulfilling your goals. Don’t expect remarkable results if you have doubts in your program’s success. When you know what you are campaigning for and you are passionate about it, your stakeholders and board members will see it.

5. Taking the risk.

People who spearhead a fundraising campaign are bold and unafraid to take the risk. You have to understand how you can make a huge difference with your simple approaches. There may be times when you will be faced with a lot of challenges but they are all part of the process. Make sure you understand your organisation’s key objectives. You can also get someone to help you with familiarizing key metrics.

Being a fundraiser is indeed very fulfilling. It gives you the opportunity to help and to make a big difference. Success will be within your reach if you keep all these elements in mind.

Three Essential Skills Kids Develop From Fundraising

boys 286245 1280When organizing a school fundraising event, people often put more focus on its benefits to the school being supported but there is one component of fundraising that has not been looked into and these are the students. While it is every fundraiser’s challenge to get all students involved in this campaign or program, there is one essential thing that fundraiser should highlight: skill development. The first thing that surely comes to mind when talking about fundraising is finding ways to raise money over a period of time. If students are going to put their heart into fundraising, they will sure develop great skills in the long run:

• Learning Skills

Fundraising, if not taken seriously can be undervalued, but if the students are passionate about reaching their fundraising goals, they are most likely to create an opportunity to learn in a fun way.

During meetings, fundraisers discuss about techniques to raise money effectively, and this is a great avenue for kids to share their own ideas without knowing that they are already reinforcing math skills into the fundraising event. With this, kids will learn to interpret sales figures. Aside from developing their math skills, fundraising can also help kids communicate effectively through spelling, writing and other tasks which are language-oriented. In fact, if fundraisers are going to pair student with teachers for writing support or thank-you notes, they will be able to hone their writing skills in no time.

• People Skills

Fundraising requires kids to interact with potential donors and fellow members. They may not be aware that they are already developing one skill they can use in the future especially when it comes to searching for a job or marketing their business. This skill is known as people skills. With their ability to interact socially, they will be able to set goals effortlessly and make decisions.

Kids also develop positivity through fundraising because joining friendly competitions help them learn that it is not always about winning but having an enjoyable experience. Once they develop a positive attitude, they will never be afraid to face the challenges that come their way.

• Customer Service Skills

Fundraising may appear to be a simple campaign for raising money, but if it is not done right, your chances at succeeding are going to be nebulous. Kids have so much to learn from fundraising and developing their customer service skills is no exception. With this skill, they will learn that making an eye contact, smiling and using direct speech can create a huge impact on their chances of making the fundraising program a great success. This skill can be used in their future endeavors such as joining academic competitions or student government. Although most parents don’t approve of kids going door to door, they can still practice their customer service skills with extended family and friends.

School fundraisers are making a conscious effort to set daily goals and it is not always about raising money. These goals may also involve developing a positive attitude, working as a team, maintaining a friendly competition and acquiring resiliency. With simple steps that fundraisers take, children can bring out their true potential.

6 Tips For Nurturing A Happy Fundraiser

crayon 215873 1280Taking a job as a fundraiser is indeed a unique profession but in order to fulfill this role successfully, you need to love what you are doing. Some people find it easy to fall in love with this job especially if it is something they are passionate about. However, fundraisers are bound to fail if they consider their job a stressful obligation.

Is there really a secret to nurturing happy fundraisers? Surprisingly, a fundraiser who are more likely to succeed in their role don’t just do their job, they do it passionately.

Tips for developing your fundraisers’ passion for their job:

1. Motivate them to find their passion.

Regardless of the reason a person considers taking a job as a fundraiser, there must be something about fundraising that provides them excitement or pokes their interest. When you help them find the aspect of fundraising that will give them a greater source of energy, the drive to help will come naturally.

2. Show genuine support.

While everyone can fulfill the role of a leader, not everyone can succeed in managing a team. For you to have happy fundraisers, it is necessary that you lead by example. When your team sees that you are taking risks and you don’t let your ego get in the way, they will also do their part in making the organization a success without even teaching them. Their values as a fundraiser will be shaped based on what they see in you.

3. Share your realistic goals and expectations with them.

Putting pressure on fundraisers to double their net income without necessarily telling them the reasons for doing so will only breed frustration. They will be left with too many questions as to why they are making an effort to raise funds even when they are clueless about your goal. However, if you manage their expectations and set realistic goals, they will be able to have an idea how all of these goals can be achieved with team effort.

4. Set a goal or vision that will promote unity.

Getting your team to participate in a fundraising event takes time. This is why you need to make sure they are aligned on a shared vision. Guide them on the proper way to achieve these goals and teach them how they should handle change that may take place such as the conflict of interest, new management or competing priorities.

5. Accept mistakes and learn from them.

Keep in mind that fundraising is not an overnight success. It becomes successful through a series of trial and error. When you embrace and share mistakes, your fundraiser will feel comfortable telling you about their concerns. You can raise winners from fundraisers who accept failures and learn from them.

6. Teach them to enjoy.

It is indeed true that the road to fundraising success is never easy but you can always make the experience rewarding for your fundraisers. Share great moments together and encourage them to participate by finding what they love. Soon they will realize that doing good at fundraising is no longer an obligation but a habit.


8 Key Steps To Successful Fundraising: Step 8 Of 8

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Step 8: Start Your Fundraising Campaign

I. Raising money is the final and most important step. Although you can almost reach the finish line, you cannot conclude your fundraising campaign without checking the essentials. The budget is going to be very important for raising money. Before you proceed, make sure you determine the amount being taken from your budget from these following fundraising methods:

1. Fees
Earned through registrations and renewal of memberships.

2. In-kind contributions
Donations other than cash are still counted as contributions and should be part of the budget.

3. Memorials
Tributes and other annual events which are good avenues for raising funds.

4. Special events
Donors can also contribute during special events such as your organization’s kick-off party or grand launching of its new program.

5. Money earned from selling products and services
Fundraising organizations also sell merchandize for a good cause and the money earned from selling these products and services are also part of your budget.

6. Planned giving
For existing members, they will be tasked to make a contribution every month and the monthly donations will be used for improving your programs.

7. Memberships
Membership fees for new and existing members.

8. Grants
These grants can either be intended for a specific program or for general purposes.

9. Corporations
Contributions coming from corporate donors.

10. Telemarketing
Donations obtained through telemarketing.

II. With this exercise, you will know where your budget is mainly taken from. If you only have one source of income, you are most likely to fail when it comes to organizing your program because there are no other sources. However, if you have another source of income, you can plan out everything without worrying about your budget. It is encouraged that organizations should remain flexible and should not focus on a single fundraising program.

III. It is also necessary that you rate each method so you will know which of them is considered effective means of raising money and which ones are not. When you provide ratings for each method, you gain better understanding of the processes that work.

IV. Improve methods that are not working by means of creating another strategic plan. Ensuring that everyone supports your program is going to be a tough one, but if you have a type approach that works with other programs, you should take it from there. Analyze what really went wrong and why you are only gaining a few supporters from a specific method. It may not work the first time, but with constant efforts, you will see positive results.

V. Answer these questions:

1. Have you ensured that you are clear with your goals when your organization attempted to raise money?

2. Have you followed best practices such as distributing newsletters and other descriptive materials so your potential donors will know what you are aiming for?

3. Do you find it easy to reach out to donors when raising money?

4. What are the challenges you encountered?

VI. By answering these questions, you will know the factors that affected the success and failure of your fundraising campaign. You just need to re-assess everything and use the most effective approach.

This step can help you focus on your strong points so you can raise money effectively.


8 Key Steps to Successful Fundraising: Part 1 of 8


Behind every successful fundraising is a clear and systematic process that provides you an idea how the event should be organized before it commences. These steps are going to be your primary basis for fulfilling the campaign’s main objective.

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I. Set some criteria especially if you have more than one prospect. This way, you can narrow down your selection based on your prospects’ qualifications. These series of questions is going to be your starting point and they will help you identify the person you consider a perfect fit for the role:Step 1: Appoint A Fundraising Specialist

1. What are the strengths of your prospective fundraising specialist?

    Determine if these strengths are going to help the specialist run the organization effectively.

2. Is your fundraising specialist going to offer a paid or volunteer service?

    You may have some existing employees who are willing to devote their time to fundraising. If this is the case, you can pull them out from work so they can spend a few hours preparing for the event. The amount of time they are going to spend will greatly depend on your decision. 

3. What are the fundraising specialist’s areas for improvement?

    Aside from the strengths of the specialist, it is also important that you identify their weaknesses and the approach to use for improving them. 

4. Is the specialist willing to devote a fraction of his time to fundraising?

    Commitment and dedication are going to be very important when hiring a specialist. Even when your prospect has what it takes to be a fundraising specialist, itwill all be useless if they are not committed in taking the responsibilities. 

5. Can the specialist handle the primary fundraising responsibility?

    For a specialist to be effective and efficient in his or her role, a clear understanding of their fundraising responsibility must be kept in mind. When they exactly know their responsibilities, it will be easier for them fulfill these duties.

II. A fundraising specialist plays a crucial role in your campaign. You can’t proceed to the next step without appointing the specialist. These options might just help you get the right person that will handle the responsibilities for your fundraising campaign:

• Get someone to volunteer for the campaign or event.
• If you have existing staff that is qualified for the job, ask them to volunteer or devote a few hours to organize the fundraising event on a daily basis.
• Hire a fundraising consultant with substantial experience so you can spend less time on training.

III. It is essential that a fundraising specialist knows the technicalities of a fundraiser and with that being said, providing sufficient training is a must. All members of the organization should receive training for creative inputs to be materialized. A fundraising event becomes successful when everyone has contributed their ideas.

IV. When you try a different approach and identify new talents, you will sure achieve your goals in making the event a great success.

Following this step will help you to stay committed in raising money for a good cause and you know that your primary purpose of organizing the event has not been defeated.

Choosing The Right Fundraiser For Your School


Even when you have the best and purest intentions of raising money, execution is still very important. When it comes to choosing a fundraiser, you will either excejoining 770559 1280ed or fail to meet expectations. There is only one thing to keep in mind if you want to succeed in your fundraising event and this is to ensure that your fundraiser matches your group. If a fundraiser fails to match your group’s interest, the purpose of the event will be instantly defeated. This is due to the fact that getting participants to sign up will be such a challenging task. You need to start with the factors that will be of interest to your group members.

Find out about the group’s motivations.

Each member of your group has different goals of participating in a fundraising event. Some of them want to help while others have more profound goals. Regardless of their reason for participating, it is important that they are motivated to meet these goals. For instance, group members may be motivated to participate because of the material prizes while others like to be involved in the social scene. Once you have gathered the group’s main objective and reasons for joining, it will be much easier for you to choose the right fundraiser.

Set realistic goals.

A fundraiser will only be considered a success if you get all group members to participate in the event. Without support, a fundraiser is bound to fail. You can prevent heading straight towards the brink of disaster if you set realistic goals. How can you tell if those goals are realistic? Think about your group’s capacity to raise money. Identify your group’s strengths and weaknesses. Some of them may be good at selling while others may be good at organizing. Assign members to a task that you know they are good at. A fundraiser coordinator must know his or her group prior to choosing a fundraiser.

Determine the group’s passion.

A fundraiser may be interesting enough for group members to walk the extra mile, but if they are not passionate about what they do, the time and effort you invested will all be futile at the end of the day. There should be something that your group members are passionate about and you need to work these out. You can make the fundraising event fun if groups do not see it as an obligation. If they are having fun with what they are doing, they won’t even know they are already doing it for a good cause.

Plan things out carefully.

Even when you have brilliant ideas, the failure to plan everything can make the event unsuccessful. Once you have identified your group’s passion, strengths and goals, you need to fuse all of these into one so you can determine the group’s common goals. In spite of the group members’ individual differences, you can still have the same goal once team work is present. Monitor the event and do a follow-up if necessary.
After the event, you should make an effort to evaluate the event so you will know the things that work and the ones that don’t. Ask the group about their personal experiences raising money for a good cause and the challenges they encounter. You can help your group avoid mistakes the next time you choose a fundraiser this way. Finally, don’t forget to thank your group and other participants.

5 Interesting Fundraising Ideas For Schools

There is more to fundraising than just raising money as it also teaches everyone to work as a team and to learn the importance of unity. You can pitch some friends in to a small but worthwhile project and it can be anything that will spark one’s creativity, promote camaraderie or encourage cooperation. Teachers and parents should organize this fundraising activity and get kids to participate. Stumped for fundraising ideas for school? These ideas might just help you get started:

Donate old electronic gadgets

iStock 000009521074XSmallElectronic gadgets such as old video game consoles, laptops, phones and DVD players can still be put to better use. If you have these gadgets lying around, start collecting them so they can be sold on various auction sites. These gadgets that you perceive as junk can be your school’s treasure. Although the price for old gadgets may not suffice, you can also encourage neighbors to participate in this fundraising project. For sure, they have old gadgets at home that they also want to get rid of.

Start a cook off challenge

Parents of school students or even teachers can participate in this activity. Once meals are ready, the contestants should encourage participants to taste each one. You can research about the food that people are most likely to eat. Some of the popular choices you may consider include pizza, spaghetti or desserts. Onlookers and other participants sure can’t resist sampling these delectable treats.

Organize community classes

Since it is not only students that will be involved in this fundraising activity, teachers should also be encouraged to participate by sharing their field of expertise with the community. Some of these skills may include knitting, painting, creative writing or anything that is fun and interesting. High school students can also offer their service to pre-school students by participating in a group tutorial. Those who want to participate should sign up for a membership. However, you need to be clear with your goals by promoting your cause.

Host a sports event

Parents and teachers serve as students’ role models and a fundraising event can be a great avenue to teach your kids the spirit of sportsmanship. There are several sports activities for adults and kids alike such as basketball, bowling, badminton and many others. Print some tickets so you can distribute them to people who are interested in witnessing the game.

Get students to participate in a Spell-a-thon

Teamwork can also make any fundraising program a huge success and a spell-a-thon for students and parents is a good idea. The proceeds can be used for purchasing additional computers for the school library so it will be more conducive for learning. This is something that Australian Fundraising can assist you to bring to life – and make plenty of profit for your school along the way!

Raising money is a rewarding activity especially when it yields positive results. The involvement of parents, teachers and students can contribute to the success of the fundraising program. Anything that is fun and educational is a sure hit. Aside from achieving common goals, you are also instilling the importance of working hard and helping others. Coming up with fund and profitable fundraising ideas can be a drag. Here’s a list of 5 interesting fundraising ideas for schools, which are sure to help you fundraising success.

Winners of our major fundraising promotions

We are pleased to announce the winners of our fundraising product promotions for 2014:

$5,000 CASH PRIZE for organisations that ran our Billy G's Gourmet Cookie and Biscuit Dough or Crest Chocolates: WINNER - Murray Bridge South Primary School

WIN BACK THE COST OF YOUR RAFFLE for organisations that ran one of our raffle fundraisers: WINNER - Cudal Public School

$5,000 HART SPORT VOUCHER  for schools that ran our School Walk or Run Fun fundraiser: Geham State School


Congratulations to the organisations that have won and thank you to all the organisations that ran one or more of our fundraising program in 2014. We hope to have you back in 2015 with numerous upgrades to our fundraisers for 2015n and a new Bali Promotion.

Winner of our Family Holiday Fundraiser Promotion

Winners of our 2015 Family Holiday Promotion
Each year we run a major family holiday promotion whereby families who support their organisation's fundraisers can go into a draw to win a family holiday at a much sought after destination and staying in high class accommodation. This promotion is offered with the goal of increasing participation from the families and supporters in the organisations that use our various fundraising programs.

We are very pleased to announce that this year's winner is the Hallet family from St Augustine's College (Kyabram). St. Augustine's College ran our always popular Gold Coast raffle fundraiser. Our sincere thank you go to the Hallets and other families that supported their organisation's fundraisers.

I hope there aren't too many fights within the family as they have the big decision of selecting from:
GOLD COAST - Staying at Sea World Resort & Water Park with entries to Sea World, Warner Bros. Movie World and Wet 'n' Wild Water Park. Also included is a $1,000 Virgin Australia voucher and $1,000 spending money.
HAMILTON ISLAND - Staying at the Reef Hotel, full breakfast daily, Kids Stay and Eat Free. Also included is a $1,500 Virgin Australia voucher and $1,000 spending money.
FIJI - Staying at the Sheraton Fiji Resort, full breakfast daily, Kids Play Free at the  Lai Lai Kids' Club, Kids Dining Discount meals. Also included is a $2,000 Virgin Australia voucher and $1,000 spending money.

Which holiday would you select?


2015 Family Holiday Promotion - BALI
Bali Holiday In logo
Bali monastryBali Guest Room 3 (2)

Next year we will be offering the new Holiday Inn Bali Benoa Resort as the destination for the Family Holiday Promotion. Unlike other promotions, there are no black out periods, and the winners can use it over school holidays throughout the year. There is a $30 per night surcharge for the peak period of 25 December 2015 - 7 January 2016.

It is for seven (7) nights. Accommodation is in a Family Connecting Room consisting of two rooms: a King Room connecting with a Twin room for the children. The holiday is for two (2) adults and three (3) children.

Inclusions at the Resort include:
- full buffet breakfast for all
- free WiFi
- use of four (4) pools including a kid's pool
- Kids eat Free
- complimentary use of the Kid's Club

Also included is a $2,000 Virgin Australia voucher and $1,000 spending money.

Australian Fundraising is a dedicated fundraising supply company. Our mission is to assist organisations run successful fundraisers when using our various fundraising programs and services.
Our fundraising programs include:
Billy G's Gourmet Cookie and Biscuit Dough
School Walk and Run for Fun
School Spell-a-thon
Five self-run Raffle Fundraisers
Crest Chocolates
Scratch & Support Fundraising Cards

Please don't hesitate to contact our office on 1300 133 022 if we can be of assistance or you can request a Fundraising Information Pack at our website.


Wishing you, your family and friends a very Merry Christmas and a Happy New Year.



Planning your fundraising ideas and running your fundraising plans!

Assistance with planning your fundraising ideas and running your fundraising plans!

Have you heard of the saying: You can have a million $ idea but unless you implement it successfully it is worthless.

Planning is essential for a successful fundraiser
If you're new to the role of fundraising coordinator, life will be much simpler when you adequately plan your fundraising events and programs through the various stages of setting them up, running and completing them. If you're an old hand at fundraising, I can assure you there's always something new you will find that will help you!


What Australian Fundraising can do for you?
Australian Fundraising is a ONE STOP SHOP for fundraising coordinators. Over the last 15 years we have established our own collection of successful fundraising programs.

But just as importantly, we have developed and supply a range of knowledge, materials and services that substantially supports fundraising coordinators in their quest to run successful and profitable fundraisers in an easy and efficient manner. When you're successful, we're successful!

We can help you develop a strategy for various fundraising programs and events throughout the year or season. We take into account your budget, location, the size and type of your group and past successes and failures.

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Elements to Planning
You can easily download two free Fundraising Planning Guides at the Free Tools section on our website (see below). Without going into too much detail here, I set out some commentary on each of the planning elements. But there is nothing better than a bit of a chin wag with our team of friendly and helpful consultants. We're ready to talk to you on 1300 133 022.

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Setting goals for your budget
- What is your budget?
- What improvements do your group want to accomplish from the monies raised?
Selecting your fundraising products, services and events
- Do you have to pay up front?
- Do they take back unsold stock?
- What profit do you make? For instance, with Fun Run/Athon suppliers which company provides the highest % profit AND the most benefits? Do your research, don't take things on face value.
- Do they supply printed order forms?
- Do they provide incentive prizes?
- Do they supply an accounting, record keeping and order system?
- Do they supply promotional posters?
Planning the timing of your fundraising programs and events throughout the year
- Develop a calendar in conjunction with events at the school
- Some products work better in warmer months vs colder months
- Plan around your "staple" fundraisers such as Mother's and Father's Day stalls
- Don't run two fundraisers together and too close to each other
- Don't run too many fundraisers as your families will cease supporting you
- Don't run over the school holidays
Securing helpers to assist your fundraising co-ordinator
- Your coordinator can't do it all
- Secure helpers on the basis that they will assist for a particular fundraiser not all fundraisers unless they're prepared to do so
Setting up your fundraiser
- Work out your start date and where and when monies and orders are to be returned
- Don't give your parents too much time. They'll just sit on it!
- Plan quantities required based on your number of families
- Organise for the receipt of order/sponsorship brochures at least two weeks before you want to hand them out
- Print off your accompanying parent's letters two weeks hand out
Promoting the fundraiser to your families and supporters
- About a week before the start, send home a letter and enewsletter about the forthcoming fundraiser
- Attach an information letter with the order/sponsorship brochures advising the reason for the fundraiser, the products and program on offer, date and location of monies, prize incentive details
- Organise a kick-off session at a school parade
- Put up promotional posters throughout the school or club
- The information letters, enewsletters and parade must include a safety message
Maintaining excitement for the duration of the fundraiser
- Send home reminder letters and enewsletters during the fundraiser
- Remind students at subsequent parades
- Consider little prizes handed out on parade each week for various achievements
Implement sound accounting and money record keeping systems
- Have a second person assist in the collection of monies
- Ensure money is banked daily
- Use an easy to use tally program that records monies and orders received and which automatically produces your order for the supplier
- Because of privacy reasons, ensure the tally program you are provided with doesn't allow the retention of student's names by the supplier or third party. That's why at Australian Fundraising we don't put our Tally System up on our website for use by groups but instead provide groups with a System they place on their own computer
Thank your helpers and supporters
- Send home a letter and enewsletter thanking your families for supporting your fundraiser
- Shout your helpers to a luncheon as a thank you for their support and assistance. Or give them a bunch of flowers.

I trust the above is of some assistance. We are here to support you so please don't hesitate to contact us on 1300 133 022.

Download planning guides:
Fundraising Planning Guide. Click here
The Ultimate Australian Fundraising Planning Guide. Click here

You can view our products and services at our website. Click here
Our products include:
Billy G's Gourmet Cookie and Biscuit Dough. Click here
School Walk or Run For Fun Sponsorship Program. Click here
School Spell-a-thon Sponsorship Program. Click here
Six great raffles (Gold Coast, Hamilton Island, Bali, Fiji, Rydges Hotels and Resorts, New Zealand). Click here
Crest Chocolates

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Choosing Fundraising Ideas, Fundraising Programs and Events

Looking for fundraising ideas and programs for your school, child care centre, sporting club and community group?

There are so many options such as a cookie dough drive, fun runs, walk-a-thons, spell-a-thons, kick-a-thons, fancy dress day, sausage sizzle, movie night, chocolate drive, car boot sale, raffles, fetes and fairs, cent auction, plates, discos, trivia night, Mother's Day/Father's Day stalls and much more.

And with so many co-ordinators working and being time poor, in so many cases you need to use the services of an outside fundraising company that supply products and services and can assist you in setting up your fundraisers.

Don't do too much!
Before we get into too much detail, a word of caution: don't run too many fundraisers as you will alienate your parents and supporters and they will cease supporting your fundraisers? And also your co-ordinator will get burnt out. It is best to run a major fundraiser per term than 5-6 smaller fundraisers.

We've been around since 1999
We're plugging our own products and services but at Australian Fundraising we've been in fundraising since 1999, have developed a range of highly successful fundraising programs, supply all of the materials and services you require to run a successful campaign and we're dedicated to the success of your fundraisers. We're a proud family owned and run business, not a multinational. With the support of our friendly and knowledgeable staff, we all do our best and work hard for your families.
Please click here to view our website.


No Money Up Front
I'm sure it will be refreshing for you to know that your group doesn't need to pay any money up front to commence our fundraisers if your group is a school, registered sporting club, child care centre or other approved groups.

I'll talk about budgets, setting targets, calendars, promoting your fundraisers in a further article.


Raffles - a major fundraiser for schools, sporting clubs and charity groups, and also ideal for school fetes 
Why not go back to basics and run a raffle? But not just any raffle, a major one with a much sought after holiday destination with the winners staying in top class accommodation! And where all of the personalised raffle tickets, holiday prize, promotional posters and ticket tally systems are provided!

There are several raffle choices: Sea World Resort & Water Park on the Gold Coast including theme park entries, Reef Hotel on Hamilton Island, Sheraton Fiji, Holiday Inn Benoa in Bali, Rydges Hotels and Resorts in Australia and New Zealand. Inclusions can include free daily buffet breakfast and Kids Eat & Stay Free where applicable.

Work out your start and end dates, the date and location for your draw and we set it all up for you!

Click here to go to our raffle page and then to the raffle that you are interested in.

Billy G's Gourmet Cookie and Biscuit Dough
There are certain products that over the years have become well known fundraisers. Billy G's Cookie Dough is one of them.
Great for schools, child care centres, sporting clubs and community groups.

Everybody loves Billy G's Gourmet Cookie and Biscuit Dough. That's my ugly face on the tub! It's our own recipe, made in Australia and I think it is the best tasting on the market, both here and in the USA. That's a pretty big call but it is a great tasting product.

There are 8 flavours including Choc Chunk, White Choc Macadamia, Gluten Free and the pooches of Australia are all in favour of our new Doggie Dough! You can store it in either your freezer or refrigerator and it can be refrozen.

It is an easy fundraiser being an order form drive and your families get their orders and payments up front from families and friends. We supply the order forms for your families and supporters, parent's letters promotional posters, prizes for your sellers and an easy to use order system that automatically produce your cookie dough order for us to supply to you.

Click here for the cookie dough page

These have been around for donkey years but funnily enough we come across so many schools that don't do them. Perhaps it's because they take so long to finalise when run as a cent/$ donation per lap or word and the kids have to go back to all of their sponsors after the event to collect their sponsorship $. And the co-ordinators have to source all of the incentive prizes.

We've made it a breeze to set-up and run an a-thon: our a-thon fundraising system includes the kids getting their sponsorship $ up front as a donation, we supply all of the sponsorship brochures and posters, an easy to use tally system and a very strong prize program with over 70 prizes on offer to the students.

You'll be so surprised how much money you will make as your profit can be as high as 70% with absolutely no other outlays for admin, prizes, brochures, freight. And when you also use online fundraising your profits will rise even further.

Fun Run/Walk-a-thon/Lap-a-thon

It is so easy to run our athon fundraiser as a school fun run when combined with your school's cross country. If this is not possible, schools and sporting clubs run a walk-a-thon/lap-a-thon around their oval and sporting clubs will also run a kick-a-thon or goal-a-thon.
Click here for the Fun Run page


The Principal, teachers, parents and students will love this one. It is a fun fundraiser where the students will be motivated to learn their word lists, which in turn will help them with their reading.
Click here for the Spell-a-thon page


Support Materials

Because we've been around since 1999, we know what co-ordinators need to run a successful fundraiser with the least effort. As part of our commitment to an effortless fundraiser by your co-ordinator, we supply:
- tally systems
- promotional posters
- colour order forms and sponsorship brochures
- incentive prizes for your supporters
- parent's letters
- co-ordinator manuals

Please contact our office on 1300 133 022 for more information on how we can help you with your fundraising plans.

Bill Gaydon

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There is no affiliation with My School Pty Ltd


Fundraising Ideas for 2015: Schools, childcare and kindy centres, sporting clubs and charity groups will receive special bonus prizes by registering their interest this year in running any one of our Australian Fundraising popular fundraising programs in 2015!

2015 Early Bonus Header

Time is running out for your group to register this year, run any of our fundraising programs in 2015 and receive a series of strong bonus prizes for each of our fundraising programs. The cut off date is 19 December 2014.

AFS_logo_150x78We're your friendly Australian family owned and run fundraising business, not a major multinational. We all work hard and do our best for your families. You can rest assure that if you pre-register this year but have to cancel when 2015 comes around, you're protected by our 100% Cancellation Guarantee where there won't be any penalties whatsoever.


Billy G's Logo_500 (2)
Early Registration Bonus Prizes
TERM 1 (for orders over 104 tubs)
- FREE FREIGHT for deliveries to most locations up to the value of $150
Commence your fundraiser by 27 March with delivery by 24 April for the free freight, or
- 800 Glow Sticks, valued at $160, or
- 300 Motivational Wristbands, valued at $150.

TERMS 2, 3 and 4
- 500 Glow Sticks, valued at $100, or
- 200 Motivational Wristbands, valued at $100.

Our new doggie dough is so popular!

My School Run for Fun Logo (2)
We can look you in the eye and say with all honesty that we provide schools with the most profitable school fun run/walk-a-thon/lap-a-thon fundraising program throughout Australia, together with the most benefits and inclusions. And now our early registration bonus prizes make our program even better for schools!


Early Registration Bonus Prizes
1. No Admin Fee (we never have to be honest)
3. The largest and best selection of student prizes
4. Refreshing Berri Quelch Frozen Juice Sticks for all of your students (we deliver to your school)
5. Your student prizes will be pre-packed into class groups
6. Your highest fundraiser will receive a special reward prize
7. Highest fundraising class prize
8. Free freight/courier costs
9. Online fundraising with Everyday Hero
10. Student sponsorship brochures
11. Student participation certificates
12. Parent letters
13. Promotional posters
14. 200 Motivational Wristbands, valued at $100, or
500 Glow Sticks, valued at $100, or
Spartan Ball Park, valued at $100.
15. $5,000 Cash Draw for using online fundraising
16. $5,000 Cash Draw for participating schools
17. Bali Holiday Family Draw Prize

The profit is based on your school being able to claim back the GST.

Early Registration Bonus Prizes
1. 500 Glow Sticks, valued at $100, or
2. 200 Motivational Wristbands, valued at $100, and
3. Free Highest Fundraiser Prize for Option 1, or
pay only 32.5% (+GST) for Option 1.
The profit is based on your school being able to claim back the GST.

Raffle Gold Coast logo (2)
Early Registration Bonus Prizes
1. 20 Silicon Slap-on fashion watches, valued at $200, or
2. 800 Glow Sticks, valued at $100, or
3. 300 Motivational Wristbands, valued at $150.

The most profitable chocolate fundraiser at $31.25 profit per carry pack
Early Registration Bonus Prizes include iPads, iPods, Coles Myer Gift Cards, Caltex Fuel Cards, free product and more.

Please phone our office on 1300 133 022 if you have any questions, would like to pre-register or to order our free Fundraising Information Pack. You can also request the Information Pack at our website by clicking here:
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You can also pre-register at our website by clicking here:
2015 Early Booking Pre Register Button (250x101) (3)

Details on our programs can be found at our main website.
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Fundraising Ideas for schools for 2015: Spell-a-thon

Fundraising ideas for schools in 2015: Our Spell-A-Thon is risk free and highly profitable, and a fun way for your students to be more proficient in spelling.


Australian School and Club Fundraising Specialists offer our School Spell-A-Thon as an ideal vehicle for fundraising with an educational outcome. No money up front, risk free and a very high profit up to 70%*! This is a unique and creative fundraiser.

girl for spellathon

Why a Spell-A-Thon? Go back to basics!
Spelling is an important part of the school syllabus as it aids in reading, writing amd communications, adding so much to one's life. The benefits of a Spell-A-Thon is many and include:
- to revisit the importance of spelling
- the challenge of words
- increase competence and comprehension of basic language elements
- increase vocabulary

Fun and Excitement! Increase participation with your Spell-A-Thon.
The more the excitement, the better the educational outcomes for your Spell-A-Thon and the greater the funds raised for your fundraiser.

Our School Spell-A-Thon is very prize orientated, designed to support increased participation in the sponsorships raised by the students. They just need to raise $10 to receive a prize of their choice from a large list of exciting prizes.

We also supply a large selection of student participation certificates which teachers can give to their students over the four (4) week period of the Spell-A-Thon.

Easy to Setup and Run
Co-ordinators are time poor and they love to use our Spell-A-Thon. It has been designed as really easy program to be setup and run by co-ordinators. We supply the sponsorship brochures, student prizes, parent's letters and much, much more to make it a breeze for your co-ordinator.

We also supply word lists for year levels which will assist teachers.

The hardest part will be counting the money which is a good problem!

A Highly Profitable Fundraiser - make up to 70%*
There are two options, with varying inclusions. Premium Option 1 has a profit of 70%* to schools, and Premium Option 2 has a profit of 65%*. Premium 2 has more inclusions. Click here to view the complete list of inclusions for each option at our website.

Listed below are some of the extensive list of benefits you will receive:
1. Eight (8) page sponsorship brochures for all students.
2. Incentive prizes for students.
3. Promotional posters.
4. Student participation certificates.
5. Parent's letters.
6. Easy to use money and prizes fro tally systems.
7. Word lists.
8. Highest fundraising class trophy.

To receive a Fundraising Information Pack, please phone our office on 1300 133 022 or click here to request a Pack online. Our web site is here.

Our other popular Fundraising Programs are:
Billy G's Gourmet Cookie and Biscuit Dough. Yummy! Amber product.
School Fun Run/Walk-A-Thon/Lap-A-Thon.
Self Run Raffles (Gold Coast, Hamilton Island, Fiji, Bali, New Zealand.
Crest Chocolates.


Easy and Profitable Raffle Fundraising Program

Easy and Profitable Raffle Fundraising Program

Raffles are tremendous fundraising ideas for schools, sporting clubs and community groups. What better way to raise money than going back to basics and running a major raffle!

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Running a raffle is one of the best and most profitable fundraisers for your school, sporting club or group. For a school, you can run our raffles as part of your regular term fundraising or as a lead in to fetes and fairs. Sporting clubs and other organisations love them. They have a high profit margin when implemented successfully. They’re easy to run and everybody loves a raffle when a holiday is available.


  • Engadine West Public School made a $16,000 profit.
  • Ferny Grove State Scholl made a $12,000 profit.
  • Yugumbir State School made a $8,000 profit.
  • Eungella State School with 65 students made a $6,500 profit.


The basic keys for running a successful raffle are:

  1. Planning.
  2. Keep it simple for your co-ordinator.
  3. Using a strong holiday prize destination that creates interest with your families, and to potential purchasers that say “buy me”.
  4. Supplying your sellers with well presented raffle tickets that generate strong support from your families and in turn strong sales.
  5. Good communications with your sellers.
  6. Impactful promotions.
  7. Effective management of your ticket sales.


Australian Fundraising offer the ultimate fundraising experience:
-  a large range of packages with various resort destinations both local and international. Just pick the destination that best works for your group!

  • Sea World Resort & Water Park on the Gold Coast
  • Reef Hotel on Hamilton Island
  • Sheraton Fiji
  • Rydges Hotels and Resorts Australia wide
  • New Zealand
  • Bali

Our holiday packages are for two (2) adults and two (2) children.

  • groups are able to draw upon our 14 years of experience marketing our raffle fundraisers to a diverse range of schools, sporting clubs and groups. Pick our brains - we know what works!
  • All the management tools are provided to groups for effective communications, strong promotions and management controls. All of the work is done for you!      


Co-ordinators are supplied with a comprehensive, complete raffle package where all the materials are supplied to make their raffle a breeze to set up and run. We will work with you for the complete package for your organisation:

  • The right size and holiday package that suits your group.
  • Low break evens and high profits.
  • Quick turnaround of raffle tickets.
  • Professionally printed, personalised, colour raffle tickets, and colourful book covers.
  • Promotional posters.
  • We supply the holiday and travel certificates.
  • Seller incentive prizes.
  • Parent letters templates.
  • Ticket sales tally systems.

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* To schools, clubs and approved groups.

New Spell-a-thon School Fundraiser

Our new spell-a-thon school fundraiser is now up and running. It offers a very high profit and all of the materials and support to make it a real success. You can view details here. Please do not hesitate to contact our office on 1300 133 022 and request a free spell-a-thon information pack here.