Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Things You Need To Avoid Doing In Fundraising

thumb 440352 1280Although there is no special formula or secret for ensuring fundraising success, there are some practices that successful fundraisers follow from the time they started the program until they become a pro in raising money for a good cause. Without a doubt, raising money is often easier said than done. You need to stick with your mission and vision and keep an eye on your campaign's progress. You just can't let every precious moment pass you by because every minute counts. 

Time is going to be of essence for every fundraising hopeful. For those who are new to fundraising, it's quite easy to formulate a technique and you can have high hopes in the beginning but frustrations start to sink in when you are not getting any results at all. If this is the case, you might be guilty of these common fundraising mistakes: 

Feeling slightly embarrassed about asking for donations.

Being direct with your intention increases the posibility of receiving positive response from your prospective donors and supporters. Don't feel uncomfortable asking for donations especially if you have good intention. Keep in mind that you are not approaching people to create a short story or a literary piece. You are asking people to help you materialize a project and beating around the bush won't help you. You need to include your ask early and it should be included throughout your copy. 

Your objective gets too confusing.

Although it might be tempting to include several objectives in your letter at once, your donors will not get the kind of message you wish to send. It is good to educate them about your campaign, but you have to do it gradually or they will get bored reading your letter. In fact, too much information repels donors instead of attracting them. Make sure you only focus on the main objective of the appeal. 

Asking for an incorrect amount.

Before you ask money from your prospective donors, make sure that the amount you're asking is appropriate for them. See to it that you are not asking too little or too much. This is why you have to get to know your prospects before you consider asking money from them. When you profile your donors, you will be able to know the right amount to ask. In your copy, you can also suggest at least one donation amount, which should be supported by an explanation of the difference it will make. 

Focusing more on style instead of substance.

In an effort to drive donations, fundraisers often excite themselves with creative ideas. Unfortunately, instead of focusing on the core or primary purpose of fundraising, more time is spent on the layout and designs of your copy. There should be a balance between style and substance so you can achieve your goal as a fundraiser. See to it that your copy is easy to read and does not have any mixed messages. 

Not paying attention to detail.

Your prospects must be fully engaged in your fundraising proposal and these will only be achieved if you pay attention to your copy's essential details. They should not be distracted by poor grammar, punctuation and spelling mistakes. Don't compromise on quality if you want to get your donor's full attention and commitment. 

My School Walk or Run for Fun Customer Feedback

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“Extremely professional and very easy to run. Great fundraiser for very little effort. Easy to do with minimal volunteers.” C. Jacobsen

“Well that was certainly an easy fundraiser! I'm extremely pleased with the support and speed of service we have received from Australian Fundraising. I was amazed that I could put the prize request in on a Friday and have the prizes by Tuesday! Thank you for making my job easier”. C. Walbutton

"What a great fundraiser! Our school currently has 240 children and we managed to raise $7500 from our recent walk-a-thon. That was $1800 more than our previous year’s fun run.  The prizes were fantastic and definitely gave the children incentive.  Not only was it a fun and healthy activity on the day it also greatly benefited our school.  We received great support from the team at Australian Fundraising Specialists.  We would definitely recommend this fundraiser".  A. Water State School P&C

“Our program was awesome once the rain eased up and all fun run options - wrist bands, water, sorted prizes also delivered quickly were successful. Parents responded well and the students enjoyed contributing to school resources.” M. Felton

"Fundraising was made very easy with the help of Australian School and Club Fundraising Specialists. Our school managed to raise approximately $12,000 net. The prizes were of excellent quality and the children had plenty to choose from.  From the P&C’s perspective, the computer program made the collation of monies and prizes very simple. When the prizes arrived (on time) the order was exactly as ordered". M. Westerman

"On behalf of the Southern Cross Catholic School Parents & Friends Association I would like to thank you for your generous support of our  inaugural Riverway Walk.  The event was a great success with almost $33,000 having being raised, exceeding our wildest expectations. We have been amazed by the level of support for this event and the positive feedback. While the children did a tremendous job in seeking sponsorship from friends, relatives and neighbours, your contribution toward incentive prizes for the event certainly helped to keep them focused".   K. Clarke

“Extremely professional and very easy to run. Great fundraiser for very little effort. Easy to do with minimal volunteers.” C. Jacobsen

“Fantastic opportunity to encourage students to be active and healthy while raising a lot of money to purchase resources to help their education.” K. Eakin

“The whole process allowed for an easy and exciting way to raise funds for our club.” C. Deviny

“Ran very smoothly, no problems at all. Prizes delivered promptly. Will be doing this again in 2013 for sure!” T. Parker

“Our program was awesome once the rain eased up and all fun run options - water, sorted prizes also delivered quickly were successful. Parents responded well and the students enjoyed contributing to school resources.” M. Felton

Billy G Cookie Dough Feedback

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What does everyone think about our Billy G's Gourmet Cookie and Biscuit Dough?

"Hello, I was wondering if anyone in my area was fundraising with your amazing cookie dough? I'm in Victoria 3134 (I am willing to drive a far way if necessary lol)!"

"G’day Billy G. Saw a great idea on Facebook showing your cookie dough being used on the outside of a cupcake tin. The end result being a cookie dough shell that could then be filled with ice cream, or whatever else people want to put in it. I mentioned it at work and the Cookie Dough is now in high demand again! Could you please email me a flyer that shows varieties available & how much tubs are? It could be another good way to raise some cancer research funds."

"Put it this way - if I knew someone locally doing a Billy G cookie dough fundraiser I would throw out all the meat I had bought and frozen and replace it with cookie dough. My DP would go mental, but it would be well worth it. Mmmm...cookies... "

"Drool! We had Billy G Cookie Dough at Kindy last year and I sold about 40 million tubs at work, they are that popular. White Choc and Macadamia is our fav but love all of them! Great straight out of the tub... yummo!"

"From start to finish Australian Fundraising was most helpful and diligent at all times. So far this year the Cookie Dough fundraiser has been our most successful (and might I say most delicious).  I had the pleasure of speaking with some of the children this morning who had cookies last night for dessert - they all had the most wonderful reports of the cookies being "soooo yummy". I spoke with a couple of parents also who baked cookies (pretty much as soon as they got home on most accounts) and raved at how easy it was & how some wished they had ordered more tubs (I learnt the hard way the first time too!). Your accounting software is easy to use and makes collating/ordering/packing very easy - thanks! I look forward to "doing it all again" soon." Murarrie State School P&C

"The Billy G’s fundraiser was considered a huge success which exceeded our expectations, not only due to the money we raised but how well supported it was by the school community. Not only did we raise much needed funds for our school, but it was made very easy by being supported by the software package, which took all the hassle out of collating everyone’s order form. Even our few left-overs were in high demand!" Briony Burt

"We are very pleased with the outcome. Firstly with the number of orders and the overall amount raised. Secondly it was so easy to run. It's been terrific. You can pencil us in again for next year." Lindy M, Mt Cotton State School

"We are a school of only 115 students but we sold over 500 tubs of cookie dough; it was so easy to run, your tally software was a delight to use and it was a pleasure to work with your company". Casey B, Bouldercombe Primary School

"It really does sell itself. Plus the incentive prizes are great. Parent's are becoming tired of always having their hand in their pockets for the school, so it's fantastic that we can offer a fundraiser where parent's can purchase cool products and still support the school – talk about win-win. The software made ordering a breeze. We have had all good feedback from our customers and it's nice to see kids with Billy G's cookies in their lunchbox. I would heartily recommend this fundraiser to anyone – it's easy, different and rewarding and supportive. Good onya Billy G!" Alligator Creek State School

"I thought if the school could get 100 tubs ordered I would be happy. You said we would easily get to 400. I am still collecting orders this afternoon and we are over 700 tubs. So easily run and this is one of our most profitable fundraisers in years." Deborah G, Oxley State School

"We were surprised at how much we sold. Basically the cookies sold themselves with very little effort from us which will make it easier when we do it again as people should remember how good they were." Suzanne D, Kurwongbah State School

"Thanks for such a good fundraiser. Everyone loves their cookies and the gifts have all the children happy and excited. Looking forward to next year's fundraiser". Timboon Kindergarten. Sold 256 tubs from 70 forms.

Cheerleading group fundraising success

A small Cheerleading group of only 20 members sold an amazing 36 Scratch & Support fundraising cards in just a few weeks making a net profit of $2,400.

Results like this are easy to achieve, let us show you how! Contact us today on 1800 657 489 and we can discuss your group and what will work best and make huge profits.