Australian Fundraising Ideas Blog

Learn the secrets to holding a fun and profitable fundraiser from Mr Fundraising himself, Billy G - and others who have made fundraising work for their school or organisation!

Fundraising Ideas With Bonus Prizes: Billy G's Gourmet Cookie & Biscuit Dough

child 221046 1920As the holiday season approaches, what better way to kickstart your fundraising event than to choose fundraising ideas that are not only easy to set up but highly profitable as well. Whether you are a seasoned fundraiser or new to this endeavor, these fundraising ideas will surely give you maximum results.

Billy G's Gourmet Cookie & Biscuit Dough

Who says fundraising can never give you a happy tummy? The cookie is only available through fundraising which makes it one of the most sought after fundraising ideas. There are 10 gourmet cookie and biscuits to choose from which come with FREE cookie cutters.

Billy G's Gourmet Cookie & Biscuit Dough  is highly profitable with the lower suggested selling prices combined with a high profit of $3.50 to $4.00 per tub. You can maximise your sales if you provide a free incentive prize program. This is suitable for your families and students. If you have an online shop, you can also consider setting  up this fundraising idea.

You do not have to worry about your budget because this fundraising idea is affordable and economical. You can bake 40 large 24g cookies from each 1 kg tub. With a low suggested selling price of $13.00-$15.00 per tub, you can maximise your profit as each cookie only costs $0.33-$0.38.

When it comes to choosing cookies as a fundraising idea, everyone will surely be worried about the taste. After all, cookies will not be saleable if they do not please the tastebud and stomach. The good news is that the cookies are packed with quality ingredients so the taste is exceptionally pleasing. Kids and adults alike will love it.

Here is how it works:

1. Once you have selected a start date, the fundraising materials you need to assist you in running a successful fundraiser will be provided;

2. For maximum results, setting up online fundraising is highly-recommended;

3. Hand out the order forms and run the fundraiser over a period of 3 weeks;

4. Bank the monies into your account;

5. You can easily record orders and prizes through Australian Fundraising's online accounting program;

6. Invoice, orders and deliveries will be made within a period of 14 days;

7. Hand out your cookie dough and prizes to your sellers.

For your convenience, orders of Billy G's Cookie Dough can now be placed online. This new feature enables customers to experience higher sales and profits. You will also find it easier to manage your cash and have peace of mind as the method is also safe and secure. The best thing about free online fundraising is that you will have a Facebook group dedicated to your organisation. This is a great avenue for you to promote the fundraiser.

Are You Completely Out Of Fresh and Innovative Fundraising Ideas?

head puzzle shows slipping ideas Mk1u4XvOThere are days when your creative juices just flow freely, but there are also days when creativity is a struggle. When you are stumped for creative ideas, it seems difficult to move forward as you do not know where to start. Being caught in a creative paralysis can be frustration especially when you want to create something fresh and appealing to your audience. Here are some techniques you can use for a spark of creativity to ignite your way.


While ideas come out of the blue, there are instances when creativity requires team effort. When you ask your volunteers, colleagues, friends, team and family members, you will be able to know there are still some great ideas you can consider if you allow them to wear their thinking cap on. The problem with doing it alone is that you will have the tendency to put pressure on yourself that you find it difficult to think straight. With a group of people sharing ideas, you will be able to know how you want your next event to happen.

Rest for a while

When there is so much going on in your head, coming up with creative ideas will always be difficult. If you have spent hours trying to put your creativity in proper perspective, you need to do something else for a minute. Walking away from your goal for a minute will help you come up with fresh ideas. When you take a breather, you will be able to take the pressure off your chest. You can consider engaging yourself in activities that will keep your brain active. When you are taking time to rest, you are also giving yourself some time to recharge your batteries.

Collect And Connect

Once you have collected ideas, the next step to take is to connect the dots. When you engage in stimulating conversation and allow your mind to extract some creative juices, it is time to get back to work. A combination of ideas and objects can defininitely do wonders as it gives you an ability to fuse various concepts into one. As you create your framework, you will also realised that you have come up with a new fundraising idea that looks and feels fresh.

Do not feel bad if you are out of fresh ideas. All you have to do is to take a break and engage yourself in a meaningful conversation with your colleagues, family members, volunteers and friends. Before you know it, you have already come up with a creative fundraising idea that will help you accomplish your monthly fundraising goals.

Three Essential P’s For Fundraising

assortment of coloured pencils zyuAeAPdIf you consider yourself a modern fundraiser, you may have surely tried a plethora of new approaches and ideas that can help you with your fundraising strategies. However, not all of the strategies are designed to provide excellent results. They can be considered rehashed versions of the old approaches. They are old strategies hiding behind the façade of new techniques. You will know you are using the same approach because they yield the same result. It is easy to be deceived by new fundraising approaches especially if they come in shiny or flashy packages. You can easily get attracted to the idea of using app-based fundraising tools, but you are not sure if they are going to give you positive results.

Before you consider using new products and strategies for your fundraising organisation, try these 3 P’s:

•    Pause. If you find yourself trying every new fundraising technology and strategy, you may need to pause for a while and make an assessment. There is no need to implement new strategies because what may be effective for some may not be effective for others. Instead of chasing every new fundraising strategy, assess existing fundraising ideas and technologies so you will know which approaches are still effective. There is no use holding on to old strategies if they are no longer working. When assessing the strategies you have already used, start with the basics.

•    Plan. After assessing your strategies, you should also develop a plan. It is not enough that you formulate a plan because you should also inform your organisation about these plans and revise them if there are additional suggestions from your members. When planning your fundraising activities, focus on the basics and keep in mind that a large portion of your money comes from individual donors. These donors appreciate personal communication and missing out on covering the basics may deter you from expanding your horizons. If there is a need to use new ideas, choose two ideas at a time and stick with them. Test new tactics choose the most effective strategy.

•    Pursue.  Developing a plan is not enough without pursuing it. Do not allow yourself to get side tracked by new techniques. If you have already chosen two new ideas, there is no need to confuse yourself by adding more. Focus on how you can make these ideas more effective. Towards the end of the year, review the ideas you have chosen for you to find out how well they worked for your organisation. If your organisation has succeeded because of these strategies, then keep them. Discard them if you they have made any contribution to the success of your organisation.

When Good News Travels Fast, Think About Social Media

These days, organisations are relying heavily on social media when it comes to sharing great stories that create a powerful impact on potential donors. However, social media must be used sparingly because too much of everything is still bad especially when it is used for raising funds. The beauty of technology can be on the opposite of the spectrum if you do not set your boundaries. While good news can travel fast, bad news travels even faster thanks to the advancements in modern technology. While many will surely get overwhelmed by the existence of Facebook, Twitter and other social networking sites, drawing the line is still imperative.

Ponder on these things before using social media for your fundraising campaign:

• When using social media to boost your fundraising efforts, it is important that you understand their significance in your campaign. You are not going to use them for the sake of media sharing, but for providing useful information on your fundraising drive as well. You will need to keep in mind that social media’s strong impact on donors and supporters are only evident if you use these tools wisely.

• Social media should be interactive and dynamic. It is used as a form of communication and it is also time sensitive. If you decide to use social media for fundraising, make sure that it has real-time turnaround. If someone posts a question on your blog, make sure you respond in a timely manner.

• Since social media communications are essential, an organisation must also appoint someone who will be responsible for breathing life into the campaign’s online platform. Make sure they understand technology, your brand and image.

• Using social media for conveying your message should also come with great responsibility. Observe online etiquette when using social networks. Make sure you keep written policies in place and you post accurate information that the public can gain access to. Respect others and never use vulgarity that can only invite negative criticisms and repel potential donors.

• Relying on online tools such as social networking sites also make plenty of room for security and privacy issues. Make sure you know how to treat information with confidentiality. You and your members should be well aware of the importance of privacy especially when it comes to providing personal information.

• Using social media to support your mission should not be a deterrent to the other tasks you wish to perform. You will be maximising the advantages of using these social networking sites if you use them properly.

This holiday season, many potential donors can be reached with the use of social media. However, organisations must also be well-aware of their limitations because the failure of using these social networks can instantly render them useless. Be responsible when using social networks if you want social media to be beneficial to your campaign. Use social media in moderation and respond to queries in a timely fashion because to donors and customers, time can be of great essence. When you respect and value their time, they will put their trust in you in return.

The Fundraising Truths Volunteers May Not Be Aware Of

give word on balloons showing charity donations and generous assistance M18F fPuThere are fundraising truths that only apply to a cause or community but there are others considered absolute. Wherever you are and whatever you do, these fundraising truths are going to play a relevant role and this is the reason they are worth knowing.

People give because your organisation meets needs.

Once you get this fundraising truth right, the rest will be easier to realise. More likely than not, volunteers think that people give because it has needs, but this is not the case. People give to your organisation because they believe it meets needs. A fundraising organisation should be more than just presenting itself as a needy campaign that badly requires the help of donors. Your organisation should meet needs and not just present itself as needy. It should showcase success to prospective donors for the organisation to create a significant impact.

A person’s willingness to give is determined through his values.

The most common scenario that can leave you empty handed is setting some criteria, which you think can help you get donors. As you build your list of prospective donors, you consider wealth as one of your criteria for adding names. Unfortunately, this is not just the only criterion that your donor should possess because if you only base a person’s willingness to give on his wealth, then you fail to recognise the obvious.

Your prospective donor may have all the money, but if they are not sharing your organisation’s values or vision, giving modestly will never ever cross his mind. However, if you choose people who share the same values, you won’t have difficulties raising funds. Make sure you do not use wealth as one of your criteria. Pay more attention to donors at all levels so you can achieve your fundraising goals.

Your choice of words does not necessarily matter when asking.

Formulating a winning fundraising letter is such a tedious job because you need to capture your prospective donors’ interest one way or another. There are phrases that have a positive impact on prospective donors especially if they clearly send the message across. However, you can set phrases aside if you have a better way of saying the same thing. You can still get the right result if you focus on your objective instead of merely choosing the right words.
You don’t have to be too technical with your fundraising proposal because there really is no such thing as right words. You just need to make sure that your proposals reflect you and your organisation. If the donors can feel your sincerity, they will not hesitate to give. When it comes to writing fundraising proposals and letters, you just need to be yourself. Take time to remember what you have learned from your training and coaching sessions. Avoid using phrases that you are not comfortable using. You should also accept that words may not flow perfectly. Avoid being too formal or scripted because it cannot give you the kind of result you are looking for when asking. You just need to know your purpose of asking and your efforts will yield results.

Never Fall Into These Four Fundraising Traps

give or take keys showing compromise fyHAL4wOSeasoned fundraisers have already experienced the highs and lows of fundraising because without the challenges, they would not have developed their passion for giving and sharing. Fundraising is more than just memorising various principles, word for word, comma for comma. You can follow everything that the book of rules has to say about raising money, but you will not get the kind of result you want. Where do you think the problem lies? There are four fundraising traps that can lead you to getting stuck in the same old fundraising beliefs.


While you may find weaving words a breeze, finding yourself in the same routine can breed frustration in the long run especially if you do not see any variations in what you do. If you used to produce interesting sales copies and fundraising letters that capture your prospects’ interest and you are suddenly consumed by boredom, it is time you check where your task is headed. Cleverness is good, but there are types of cleverness that you need to avoid.

For instance, if you are fond of wordplay, puns and word tricks, you may need to do away with it because not everyone speaks your language. You do more of repelling than communicating with your target supporters. Aside from wordplay, you should also avoid symbolism and abstraction. Write your message clearly so you can connect with donors and prevent giving them a bad impression. There is a suitable place for your cleverness and fundraising is not one of them.


Fundraisers often fall into the trap of using numbers to motivate donors to give. We think that because a problem is big, people will be more interested in supporting your fundraising campaign. However, the reason people give is not because the problem is big but because it is solvable. In fact, a small problem is more compelling than a big one. They are more likely to get intimidated if you tell them about big problems. You are driving away donors instead of attracting them.


Dishing out misleading information confuses donors. If you are trying to gain supporters for fundraising drive, make sure you have a whole slew of information to back up your theory. A simple but inspiring statement has a more powerful impact than a complex statement. Donors appreciate clarity because it allows them to understand the message you are sending across. The trap of knowledge can do more harm than good to your fundraising efforts. While a little challenge can encourage the people in your organisation to keep going, there are still some exceptions to the rule. As a writer, you need to stick to simplicity.

Good News

It can be tempting to spread the good news or use fundraising clichés to get your donors to sign up for your organisation, but you are doom to fail if you omit the organisation’s main objective. The essential step in moving donors is making them realise their importance in solving the problem. The trap of good news does the opposite because you are sending mixed signals to donors. When you focus too much on good news, you are telling your donors they are no longer needed.

Succeed In Fundraising This Holiday Season

gifts 570821 1920There is so much to look forward to this holiday season, but the preparation that comes with it can be somewhat stressful and it is the dreaded part of welcoming the holidays. Inspite of a busy schedule, you can still develop long-term relationships with your donors by putting extra effort.

1. It takes careful planning to make a list of donors, and since people are generous around the holidays, seize the opportunity to execute your action plan. Schedule meetings so you can talk to your donors over the holidays. You can either set one on one meeting or in small groups. Make sure you thank them for their time and generosity. They should also know the impact of their gifts in your fundraising efforts.

2. Keep in mind that donors are most likely to respond to emotion so do not hesitate to be more sentimental. Never be afraid to feel the spirit of giving and make stories that will capture your donors’ interest. As you tell the story, you will begin to realize that you are also reconnected to your mission. Make sure you thank your program staff for the effort of providing you a heart-warming story for your donors.

3. Think about an approach that can help you integrate your mission and the occasion into one. Your annual holiday card should include a letter or a story from a family member or client. You can also invite a volunteer or a speaker that will tell your donors about the importance of their involvement.

4. Do not forget to keep a record of your conversation, the donors’ contact details and other information that is critical to your fundraising campaign. You can easily lose track of these things once you get very busy. If you have captured everything in your database, there is nothing for you to worry about. At the end of each day, take time to enter your notes, regroup and plan out activities for tomorrow.

5. When saying thank you to your staff and donors, do not just settle for a simple thank you note. Efforts really count so you need to make your thank you note extra special. There are various ways you can say thank you to your donors and staff. You can send them a holiday card, bake them cookies or treat them to a nice holiday lunch.

6. Do not forget about yourself because your fundraising campaign will not be a success without your effort. Surround yourself with people who will be there for you every step of the way. These are your donors, volunteers, staff and family. Schedule a meeting with these people to talk about your fundraising program or to simply catch up. Not only do you build rapport but you are also promoting long-term relationship.

7. Give time for yourself. Once you have accomplished your fundraising tasks, do not hesitate to take a relaxing and well-deserved break. Start the year fresh and try finishing your tasks earlier than you used to so you will have more time to spend with yourself. As you recharge your battery and start the year refreshed, you will be able to make plenty of rooms for fundraising ideas.

Scratch & Support Fundraiser

Once of the challenges of small groups is searching for a profitable fundraiser that is suitable for the size of the team. While there is a vast range of options to choose from, not all fundraisers are designed for small groups. The Scratch & Support Fundraiser is a perfect option for small groups such as youth groups, school classes, sport teams, cheerleading groups and many others. The fundraiser cards have forty concealed dots and each dot reveals the amounts of 50c, $1, $2 and $3. The cards can be distributed to your work colleagues, neighbours, family and friends. The amounts revealed on the dots will also be the amount that the donors pay as contribution to the fundraiser. The total value donated from each scratch card is $80. Even beginners will not have a hard time using cards because aside from the fact that it is uncomplicated, scratch card fundraiser is easy to set up and run. Groups also have an option of generic printed cards, personalised cards or scouting cards with the group’s own emblem or logo. Parent’s letters, money collection envelopes and tally sheets are also supplied. The income you will get from each card is $80 and you generate a profit of $68 per fundraising card. If each person manages to complete a card, a profit of $68 per person will be generated.

Billy G’s Cookie Dough

Billy G’s Cookie Dough is another irresistible treat that fundraising enthusiasts will surely love. It is a home baking product that is out of the ordinary because you simply SCOOP, BAKE, SERVE AND ENJOY! You can be sure that the last crumb is baked because the dough can be re-frozen. This fundraiser will attract great support from your families because aside from its bite-sized goodness, you can also spend some quality time with your family as you bake the cookies. Billy G’s Cookie Dough is not short on incentive prizes. In fact, as you increase your sales, you get to generate more profits. Billy G’s Cookie Dough provides an exceptional value for money because aside from the sure-fire profit you generate, the cookie dough is also loaded with nutritional value. With a wide range of flavours for you to choose from, Billy G’s Cookie Dough is a great fundraising option to explore.

Uni Cake Eco Bags

Uni Cake Eco Bag Fundraiser is Australian Fundraising’s new concept in 2015 and it aims to assist groups in raising essential funds. Although it looks edible, Uni Cake Eco Bags are not a real cake. If you want to generate profits and help the environment at the same time, this fundraiser is a great idea. You are not only using regular looking shopping bags as these eco bags are creatively packaged so they resemble real cakes. Uni Cake Eco Bags sell for $5.00 and you generate a profit of $1.75 per Uni Cake Eco Bag. With only 10 sales, you make a profit of $17.50. If you have unsold bags, all you need to do is to return them. The minimum order you can place for these eco bags are 20 carry packs. There is an assortment of ten Uni Cake Eco Bags. There are two apple sweet love, two kiwi juice cake, two strawberry cherry sponge cake, two blueberry sundae cake and two chocolate juice smoothie. Your fundraising efforts are also improved as there are also fundraising tools provided. These tools include parent letters, promotional posters, easy order tally system and coordinator’s information kit. Participants get to retain their carry bag if complete carry pack containing an assortment of 10 eco gift bags are sold.

Raffle Fundraiser For The Holiday Season

As the season of giving approaches, making some preparations for a fundraising event becomes necessity. If you do not have any fundraising ideas yet, raffle fundraiser will surely be a fantastic idea. There are five popular holiday raffles for you to choose from and all of them offer unadulterated fun and excitement for the whole family to love. There is a vast range of choices such as Resort Holiday Raffle, Fiji Holiday Raffle and Gold Coast Raffle that will give you more reasons to materialize your fundraising plans. It is a good way to kickstart a fundraising event and if you book a 2 night raffle, you will be entitled to receive $50 off your invoice and $75 off for those who book a 4 night raffle. Exciting discounts await those who opt for 5 or 7 night raffle and all participants also get to choose from either 30 Silicon Fashion Slap-on Watches valued at $300 or 700 Glow Sticks valued at $140.Choose raffle fundraiser and you can get up to 70% profit.

What Does It Take To Be A Fundraising Trainer?

back to school 953250 1920One of the challenges of being a fundraising trainer is to make sure that you meet or exceed expectations. It is also the trainer’s primary duty to see to it that people learn new fundraising skills.

Here are some simple tips that can help you to excel as a fundraising trainer:

1. Acknowledge your need for preparation. If being a fundraising trainer makes you step out of your comfort zone, you need to have ample preparation. Although others easily jump in when trying something new, it is better to be prepared so you will know what to do especially when it comes to designing exercises for participants. If you need to prepare in advance, do so and never be afraid to read an exercise or open a book until you are comfortable sharing your knowledge with the trainees or participants.

2. Do not be afraid of committing mistakes as you do not have to be an expert. For trainers who already have a background in fundraising, the idea of training people will be a walk in the park. However, for new trainers, it can be very challenging because there are nagging doubts at the back of your head. You do not have to be an expert for you to be a good trainer. If you know a fundraising trainer that can share tips that will make each training session much easier for you and the people you train, the better. You should not hesitate to acknowledge that you are a new trainer and as you lead the exercise, ask people to help you out. After all, the success of the training will depend on team effort.

3. Do not say it, do it. As a trainer, you need to facilitate the group by leading the exercises. Role plays, activities and games allow people to learn the basics of fundraising. Aside from lectures, you should also focus on activities that will help participants learn fundraising in fun and dynamic way.

4. Focus on people’s physical comfort. As a trainer, it is also important that people are comfortable for learning to take place. The place needs to be conducive for learning and during activities position chairs so people will have the opportunity to talk to each other. The room must also have a good light and comfortable temperature. Visual aids must be easy to understand. Write reports visibly using letters that are large enough for everyone to see clearly.

5. Keep pace and people moving. New trainers often have the desire to answer every question and to ensure that you stay on task, design activities that encourage learning. At times, people may raise unrelated topics and as a trainer, you need to address their concerns while still keeping them on track. Give participants a chance to move and set a time to entertain questions.

6. Be supportive. Make people feel involved in the exercises and if they are making suggestions and brainstorming ideas, include them in your notes. People feel disrespected if you selectively include some comments. As a result, they will hesitate to offer more ideas. Encourage group participation because it is one way to make learning more effective.

Maximize Volunteer Retention With These Strategies

door 14530 640Volunteers are filled with enthusiasm the first time they participate in a fundraising event. However, the short-lived excitement that volunteering brings lead volunteers to quitting. There are many reasons volunteers decide to quit even when you share the same goal. As a leader, you need to find out what your volunteers’ concerns are so you will be able to find out how you can increase volunteer retention.

Why volunteers quit?

Before you come up with a sure-fire solution to the problem, it is important you know the reasons your volunteers quit. Keep in mind that happy volunteers are more likely to keep on doing what they are doing. They will have a sense of satisfaction and fulfilment knowing that their volunteering efforts are for a good cause.

1. Lack of professionalism

2. Poor communication

3. The skills of your volunteer do not match with the assignments and tasks

4. Absence of strong leadership

5. Lack of feedback

6. Failure to recognize the value of volunteers

7. Lack of flexibility with scheduling of volunteers and other opportunities

8. More unnecessary than productive meetings

9. Lack of training

Make Your Volunteers Feel Empowered

• Make sure volunteers are engaged in meaningful tasks and opportunities.

• Provide updates to volunteers about your fundraising and the tasks you have accomplished.

• Make all of the necessary resources available for volunteers so they can complete the work.

• Share inspiring stories that show the importance of volunteers in the success of an organisation.

• Keep volunteers informed about new opportunities that can encourage volunteers to utilize their strength.

Provide Orientation And Training

• Post a clear job description

• Conduct an orientation that outlines the organisation’s roles, programs, mission and staff introduction. When     volunteers understand your organisation, it will be easy for them to help you accomplish your goals.

• Provide ample training to your volunteers so they will have sufficient knowledge about the tasks they need to fulfil.

• Make sure your assigned tasks and responsibilities are based on your volunteers’ qualifications.

• Communicate with your volunteers so they will have an idea of the tasks assigned to them.

Supervision And Follow Up

• Make sure your volunteers have adequate supervision so all of the tasks are carried out based on your expectations.

• Provide assignments that are flexible by searching for a schedule that work for each volunteer.

• Have volunteers complete a satisfaction survey so you can gauge their commitment level. This way, you will have ample time to make necessary changes when it is necessary.

• Watch for signs of volunteer burnout. Your volunteers are more likely to experience fatigue if you are overusing them. If they are given too many responsibilities, hours or shifts you will not be able to get the result you are looking for.

• Get to know your volunteers’ strengths and weaknesses and the reasons they joined your organisation. 

Reward Volunteers

• Make sure you acknowledge the efforts of your volunteers by saying thank you. This simple but ongoing recognition means a lot to your volunteers.

• Offer perks to volunteers during a volunteer appreciation event. Some perks you can consider include a free admission or a free meal.

When volunteers are rewarded for your hard work, they are more likely to repeat what they are doing. With these practices, you can also increase volunteer retention and double your fundraising success.

How To Break The Cycle Of Fundraising Fatigue

Sunday Sep 22 2013 19One of the reasons your profits decline is running too many fundraisers. Aside from declining profits, you will also have low participation and worse, fundraising fatigue. Instead of accomplishing your goals, you will not achieve anything. Although it is necessary to run multiple fundraisers for your organisation to survive, this does not necessarily mean you should bite off more than you can chew. When you do not know how to manage multiple fundraisers, your volunteers will feel exhausted. Instead of heading upwards, you are heading in a downward cycle.

How to get back on track when you are stuck in a cycle of fundraising fatigue?

Before you plan running multiple fundraisers, make sure you set realistic goals. Do not set budgeting and coordination aside as they are as equally important as planning. You will know that you are already going beyond your fundraising limit when you do not seem to accomplish anything. 

• Be sure your members have a clear understanding of the reasons you are raising money. Is it for a special project or just for the sake of raising funds? When you are asking for money without specifying the reason for doing so, you are also forming a cloud of doubt in your supporters' mind. Once supporters have a clear understanding of your reason for raising money, they are more likely to purchase the fundraising products.

• When choosing a fundraiser, make sure you discuss efforts and results. There are programs that are easy to manage. Make sure you know the amount of time required for your chosen fundraiser. You may need to find another program if the benefits cannot justify the rewards. You can resort to online fundraiser if your time and volunteers are limited.

• Focus on your customers before you choose a fundraiser. Your customers play a huge role in the success of your fundraising product. Make a research of the type of fundraising product that can ensure success on your campaign. Think about the factors that can be a good fit.

• Avoid overtaxing your volunteers as it will only result in fundraising fatigue. If you are constantly asking for money or help from your volunteers, you may end up not accomplishing your goals.

Just because your goal is to raise enough money to support a project, does not mean you should spend all of your time or energy on fundraising alone. Less can be more if you try working smarter instead of harder.

If you have multiple fundraisers, focus on one fundraiser at a time. Multiple fundraisers also mean having many goals. If you are putting pressure on your volunteers to raise more money than usual, you may not be able to achieve your fundraising goals as you will be making rash decisions.

Make sure you monitor your progress so you can easily determine if something needs to be changed. If your volunteers have concerns, make sure these are properly addressed. It may take time before you become successful in your fundraising efforts but being aware of your program’s areas for improvement will help you accomplish your goals in the long run. It will also help if you recognize team efforts as it can lighten the work load.

What Is Fundraising Without A Goal?

goal 20121 1280Anyone who wants to reap success from their fundraising efforts needs to set a goal. If you have received an advice that goal setting is no longer necessary in a fundraising program, your organisation might be headed in the wrong direction. This is one of the most common misconceptions of people who want to venture in fundraising. If your organisation does not have any goals to accomplish, you will be confused about the purpose of your efforts. For instance, you are running too many campaigns, but it seems they are not getting anywhere. Something is missing and it can be due to the absence of proper goal setting. Establishing a fundraising program can be a tedious process as it involves group effort. If you are not sure where your fundraising campaign is going, your organisation will most likely become unsuccessful. Even if you have a goal, your fundraising campaign may also stand a little chance of accomplishing them if:

• The goals you set are unrealistic.

Everyone aspires to embrace overnight success, but this is not feasible. Instead of aiming for instant success, work on a slow and steady pace, making sure that all group members have contributed to the campaign. No ideas are too little or too big if all of the members of your team make an effort to accomplish the goal. If you want volunteers to stay motivated, you need to start with yourself by focusing on your goal.

• The goals are not supported by group members.

Proper goal setting involves all group members. You cannot simply come up with a goal and expect your group to support it without consulting them. When setting goals for the campaign, you need to gather your volunteers or team members so you can discuss options. You should share the same goals with your volunteers so you can explore options and accomplish the goal together.

• The goals do not have any action plan.

You may have too many goals in mind, but the problem arises when you discovered that you do not have enough tools and resources to accomplish such goals. This is going to be an issue because it is like trying to reach an unknown destination without a road map. Everything becomes blurry and unclear. Before you set goals, make sure you have enough resources and tools to ensure your goals are going to be accomplished.

• The goals do not reflect the campaign’s primary objective.

If your goals do not coincide with your campaign’s objective, it can also be a complete disaster. Make sure you are familiar with your organisation’s main objective because from there, you will be able to set a realistic goal that will work for the rest of your team members and organisation.

Your fundraising campaign can become very successful if your goals are properly set and accomplished. It does not have to involve any complicated tasks so long as you know where your organisation is heading. Discuss options with your team members and settle differences during meeting. Get the right tools and resources and make sure that you get all of your team members’ ideas.

7 Signs Your Fundraising Program Needs Major Changes

change 948024 1920A fundraising program can be at its lowest point when it always obtains disappointing results. Even if the program is composed of dedicated leaders, something needs to be changed if the strategies are no longer working. The problem is, embracing major changes in an organization is often easier said than done. Aside from adjusting to the new approach, you will also need to make sure that everyone agrees to your proposals. If you are struggling with fundraising, you may have to reassess things so you will have an idea what needs to be done. You will know that it is time to make a change if your fundraising program is already showing these signs:

• Your Profits Decline

Diminishing returns is a clear sign that your efforts are no longer paying off. Whether or not you have increased or decreased the size of your group, the kind of result you wish to accomplish seems far from happening.

• Volunteers Are Getting Tired

Aside from getting low levels of seller participation, another reason you need to consider making changes in your fundraising program is when your volunteers feel too tired even if you have not yet accomplished your goals. This only means you are running too many fundraising campaigns with a limited number of volunteers.

• Your Sales Force Lacks Enthusiasm

If your sellers lack enthusiasm, convincing people to support the fundraiser or buy your product is going to be challenging. As they say, you cannot give what you do not have. If you want your sellers to be enthusiastic about selling the fundraising product, choose something you and your sellers will love. The fundraising product you should choose has to be valuable.

• Poor Participation Among Sellers

Aside from leaders, volunteers are also vital to the success of your fundraising program. If you have not built a strong group of volunteers, you will have slimmer chance for success. Poor participation among your volunteers results in generating low profits. In order to encourage group participation, create a larger group of volunteers and make sure that each responsibility is designated to all group members.

• Tough Competition

If another competitor is selling the same product, your group is selling, the race to success will surely be hard. If they are difficult to beat, try partnering with another group so you can share the profits. Once you have more sellers, you will also have bigger chances of increasing sales opportunities.

• Short Sighted Planning

Your fundraising program may end up being trapped in a vicious cycle if you do not pay attention to the contributing factors that cause volunteer burnout and low profits. It usually takes deep-dive analysis for you to find out how you can improve your fundraising program especially if you have been caught in a loop of negative results.

• Absence Of Creativity

Never lose the fun in fundraising if you want it to succeed. Being creative can take your fundraising program to greater heights and with that being said, you need to explore approaches you have not tried in the past. If change is for the better, don’t be afraid to embrace it. You should also keep in mind that fundraising is a team effort and each member can contribute to the success of the organisation.

Conquer Your Fundraising Fears

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Fundraising can be intimidating and majority of people who want to venture in a fundraising campaign are quite apprehensive in giving it a try. If you are not brave enough to be a fundraising leader, you may easily give up at the first sign of rejection. It takes a brave heart to spearhead a fundraising campaign because you will receive rejections that can dampen your spirit. You need to be surrounded with people who share your cause so you will be able to walk the extra mile and fulfill your fundraising dreams. The good news is, fundraising fears can be conquered. It is not something that you have to live with for the rest of your life. You just need to be focused on the goals you set for your organisation.

Strategies That Can Help You Conquer Your Fundraising Fears

Support Your Cause And Be Positive.

If you want to reap positive results, you need to change your approach. The way you view things does create a powerful impact on the outcome of your fundraising campaign. You need to be passionate so you can share your cause and meet a need. It does not have to be drastic so long as you see gradual changes.

Be Clear With Your Purpose And Goal.

For supporters to learn about your purpose and goal, you need to express it in detail so they will know how they can benefit from your organisation. They should also be informed how their money will be used. Once supporters are updated of the progress of your campaign, they will feel the importance of their support.

Get Ample Support.

Telling donors about your goal is OK. In fact, when you are specific about the purpose of your campaign, you are more likely to increase your sales. Tell your supporters about the goals you wish to achieve and how their support can be vital to the fundraising success.

Believe In Your Cause.

Be confident so you will be able to encourage and motivate your donors to support your campaign. Once you believe in your cause, other people will also be motivated to help you because they know you are sincere in reaching out to them to help organisations or people. If you show signs of doubt, you will have difficulties convincing your donors to support your cause.

Don’t Forget To Thank Donors And Supporters

Retention increases when your donors’ effort and support are recognized. Even if the fundraising campaign is over, you should not forget to thank your donors. It is one way to show your donors that you value them. Even when you have been rejected, you should consider it as a motivator. You can use the rejection to improve your strategy and to create a better fundraising organisation. Giving up is not an option in fundraising.

Keep your eyes on the prize so you can reap fruitful results. Fundraising should not be feared especially if you are focused on your goals and you have embraced the process no matter the difficulty. You should not also forget to have fun and enjoy the process. Don’t get discouraged by failure because they can be used as your stepping stone. It can be a difficult process at first, but it will be much better once you have learned the ropes.

Fundraising That Hovers On The Brink Of Fundcrushing

broken 216728 1280Fundcrushing is the exact opposite of fundraising and it feeds primarily on guilt. Fundraising motivates people to give while fund-crushing intimidates donors to do their share. It does not take rocket science to tell the difference between these two. More often than not, fundraising leaders resort to fundcrushing out of desperation. Unfortunately, fundraising leaders and members have not realized that unlike fundraising, fund-crushing has negative effects.

If your campaign focuses on sharing a cause or informing a need, it creates a positive effect on board members and leaders. The hopes of donors on getting positive results from giving are high and they reap positive results. In order to avoid being on the verge of fund-crushing, these steps can help you reach your goals:

Step 1

No one will have an idea of your cause if you are not going to share your message or story. This is where crafting a compelling story comes in and it is going to be vital to the success of your campaign. It should not be exaggerated. Make sure that you focus on the theme of your campaign. Highlight the true cause of raising money and your goals will not be far from happening.

Step 2

When it comes to motivating your audience, it is important that you connect with your goals. Instead of merely asking for donations, you need to show them how their donations can create a positive impact on the organization. They should also be aware of the benefits of supporting your organisation. When donors feel cherished, you can expect them to be your avid donors in the long run.

Step 3

Encourage donors or consumers to become cause ambassadors. It may seem like a complicated task but once you focus on what your donors can achieve as a group, you will be able to motivate them to do more. Keep in mind that every effort, every donation and every purchase they make can add to the effort that the group exerts and the best thing is, they are part of group success.

Step 4

Don’t let fear reduce your chances for success. Even if it is just a fledgling fundraising campaign, your chance for success will never be diminished unless you decide to give up. Positivity is infectious and when you encourage donors and consumers to continue their support, it will also create a positive outcome.

You should also be realistic because you cannot get everyone to participate. There can be days when donors don’t respond to your campaign but patience is key. Try exploring several options so you will be able to know the right formula for successful fundraising campaign. It can be a series of trial and error, but in the end, you will realize that the excellent result is all worth the effort. Never lose hope even when the road to success is quite difficult. You can keep fund-crushing at bay when you focus on story instead of statistics. Learn from your mistakes and improve your strategy in a gradual manner. Slow down and observe the donors and consumers. Pay heed to signs of interest and you will reach your fundraising goals.

Are You Preparing For Your Next Fundraising Event?

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After organizing your first fundraising event, the next step you need to take is to plan your next event. You can be filled with ambivalence of excitement and fear as the pressure is on you. Your apprehensions may serve as an obstacle to the campaign’s success. Although it is already your second fundraising event, no two events are created equal. The approach you should use must be tailored to the kind of event you plan to organize.

The planning process can be challenging, but if you already know the fundraising system, it will be easier than you know.

So put your thinking cap on and take note of these planning tips:

1. Choose an interesting theme. If an event benefits a great cause, people will not hesitate to attend. Think about your audience and be more creative especially when it comes to the kind of event you and your members are going to organize. If you are targeting young professionals, you can consider wine tasting or date auction as some of the fundraising events to organize. If you want to target corporations, you can organize a sporting event or a game night. You don’t have to spend much to be creative. You just need to keep your audience engaged in the event.

2. Create a calendar of activities. Once you have chosen a theme, the next step to take is to think about the promotional channels that can help you promote your event. In order to keep your activities more organized while preparing for your next fundraising event, you have to create a calendar that shows a list of your activities in one place. The calendar should include essential details such as the owner, marketing channel, additional stakeholders and the date. You can use spreadsheet or an online calendar to do this. You can also collaborate with your team by sharing your calendar publicly. This way, you will be able to know if there’s anything you need to improve.

3. Provide incentives for early ticket buyers. Typically, tickets are sold at a discounted price four to six weeks before the event. Majority of registrations also take place towards the last week, when the event is almost approaching. When you incentivize your attendees to sign up for registration early, you will be able to reduce the same cycle for ticket-buying. With this technique, you can plan in advance and get a more accurate head count.

4. Keep your event page informative. One of the sure-fire ways to determine whether your attendees are going to be present in your event or not is by creating an event page. It should include the basic information that is usually present in an event page such as who, what, where, when and why. The attendees have the information they need to decide if they are going to attend your fundraising event. Make sure you focus more on quantifying the impact from your fundraising goals.

5. Track everything about the fundraising event. This is where your promotional calendar plays an important role. Be sure to create an online tracker that will enable you to track each of your activities. This way, you will be able to monitor and understand the activities that attract more visits and create better conversions.


Key Factors That Can Help You Identify Donor Commitment

boil down 880277 1280Donors play a huge role in the success of every fundraising program. A first fundraising campaign may be successful, but the real issue starts when you ask for the donors’ commitment. Some fundraisers are wondering if there really is a secret code for ensuring donors’ commitment. In identifying donors’ commitment, you need to take several factors into consideration such as consistency, reliability, trust and fidelity. This way, you will be able to measure the donors’ commitment, retention and value. You should also identify key drivers that ensure donor’s long-term commitment. These drivers are classified into two categories: the personal connection drivers and functional connection drivers.

Personal Connection Drivers

1. Receiving a personalized thank-you letter for the support that donors provided;
2. Timeliness in terms of thanking donors;
3. Thanking donors in such a way that will make donors feel good about their donation;
4. Regularly thanking donors especially for their ongoing support;
5. Making donors feel accomplished for the support they made;
6. Making donors feel that their involvement is appreciated;
7. Making donors feel they are part of an important cause;
8. Providing an innovative charity;
9. Being focused on the mission;
10. Ensuring that the charity is well-respected;
11. Giving donors ample opportunities to take action for the cause such as organizing the campaign;
12. Giving donors more opportunities to be more involved such as extending their volunteer time;
13. Recognizing their contributions;
14. Acknowledging their views and opinions of the organisation.

Functional Connection Drivers

1. Keeping donors informed how the donation was used;
2. Giving explanation of the tax benefits of the donor’s donation;
3. The knowledge of the organization regarding the issues it focuses on;
4. Spending money efficiently;
5. Achieving mission effectively;
6. Using donations in an ethical manner;
7. Asking donors for appropriate donation amounts;
8. Providing regular information on the results of the campaign;
9. Sending information showing the recipients of the donation;
10. Sending information that indicates how glad the organisation in receiving support from the donor;
11. Sending information that reflects the donor’s interest;
12. Giving readable information;
13. The frequency of the organisation’s request for donation;
14. Assuring donors that the organisation will do a good job of addressing their concerns and complaints;
15. Setting donor’s expectations;
16. Regular communication.

Donors won’t risk wasting theirefforts, money and time in an organisation that does not share the same goals as theirs. Donors also like to give their full commitment to organisations that they perceive to be effective in achieving their mission. If you are really eager to improve your donor’s commitment, make sure that you place your efforts and attention on these key drivers.

Your fundraising program can become more productive if you know how to make your organisation more productive and powerful. You will notice that the amount of donations rise dramatically once you see to it that you give more importance to these drivers.

Make sure that you monitor your progress and observe how donors respond to your techniques. You will notice changes taking place once you follow these practices. You should also discuss these techniques with the key players of your organisation so you will be able to enhance the fundraising system.