How To Create An Effective Digital Fundraising Strategy?

How To Create An Effective Digital Fundraising Strategy?

Whether you are a seasoned fundraiser or just starting out, the digital age has offered a better way to raise funds and to reach out to potential donors-digital fundraising. While it offers an interesting way to run a successful fundraising program, success will still be elusive if fundraisers do not know how it will be executed. Like other forms of the campaign, digital fundraising requires a solid fundraising strategy. Just because you are going mobile or using social media to connect with potential donors does not mean that you are doing good at fundraising. It is also important to understand the types of online fundraising and the importance of creating a long-term strategy. 

 Types of Online Fundraising:

1. Online Shops

2. Regular Donations

3. Sponsorships

4. One-off donations

Running a successful fundraiser requires an efficient digital fundraising strategy. You need to focus on several areas such as making a donation, setting up the process and providing relevant information. Although your organisation is mostly focused on online fundraising, it is still essential to provide offline options so you can build relationships with the community and promote your cause. With online fundraising, one thing you need to keep in mind is that you will need to establish a strong online presence. You will also have to utilise various forms of new media and digital communication. 

 1. Raise awareness

Digital fundraising must attract followers to boost your online presence. Marketing and advertising involve sending email newsletters, talking to the media, running advertisements and interacting with social media. 

 2. Use mobile phones

Have you ever noticed how websites evolve these days? In the age of computers and Internet, there is no doubt that most transactions can now be done in just a few clicks. Digital fundraising will not be complete without tapping into the potential of mobile devices in bringing better and faster services. If you have a website, be sure that it is mobile-responsive. You can also place adds on social media to raise awareness and spread the cause. 

 3. Include a compelling story

A memorable story has an impact on your followers. It should have a photo and memorable campaign name. You will also need to include a thank you for each person that shares or donates. When creating a story, make sure that you stay reasons you are doing it. It must also be clear to prospective volunteers how they can go about joining your organisation. 

 4. Update your website

Regularly maintaining and updating your websites keep people visiting. Everything on the website must circle back to the fundraising efforts you are trying to promote. The website must engage potential donors and readers so they will know how passionate you are about promoting a good cause. Aside from updating your website, the content must also be user-friendly. A fundraising website also tells your story. Even color choices matter. This is why you need to make sure that they remain strong and cohesive. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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