Why Schools Need Strong Fundraising Plan?

Why Schools Need Strong Fundraising Plan?

Schools raise funds for a number of reasons-new programs, maintain academic excellence, complete capital projects, scholarships and the list goes on. Some schools manage to survive while others are struggling. The main reason for the success of other schools is that they have a well-crafted plan. If your school simply organises a fundraising event without creating a plan, here are three reasons you should start writing a strong fundraising plan:

1. Fundraising plans let you see the big picture

School fundraising is not an easy task because it requires every member of the organisation to participate. From the smallest to the largest details, everyone needs to be involved. This is when things get tough because not everyone can commit to supporting the event due to other obligations. So how do you handle your overall fundraising strategy? Fundraising plans are going to be instrumental to this process. A written fundraising plan will help you see the whole picture. It allows you to outline your donor funnel and create ideas on how you can cultivate them. A fundraising plan should have a strategic framework which provides the tactics you use on a daily basis. The plan will help your school in terms of ensuring that the strategies are cohesive and sound. 

2. Fundraising plans ensure that the entire team is working together

Does your organisation come into a situation where your priorities are not aligned with the rest of your members? It is easy to get frustrated and confused when you and your team members are not on the same page. With a written fundraising plan, you will be able to make sure that all of you are working towards the same goals. When everyone is working together, it is not difficult for the organisation to help and support each other. 

3. Fundraising plans provide accountability

Fundraising plans provide members deadlines and responsibilities. Deadlines ensure that goals are completed and responsibilities ensure that the people assigned to perform each task accomplish each step. If you do not have any detailed deadlines and responsibilities, fundraising plans will not be executed properly. Aside from deadlines and responsibilities, the plan will also provide accountability, which is necessary for your development program. Once steps are properly outlined, you will be able to get board members, administration, consultants, alumni groups, parents and development staff involved in the planning process. 

All schools, no matter the size should focus on creating a fundraising plan not only to raise money, but also to thrive in the competitive environment of fundraising. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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