Steps To Organising Your Fundraising Strategy

Steps To Organising Your Fundraising Strategy

What happens to a fundraising organisation that goes into a fundraiser without creating a solid and long-term strategy? In an event, you cannot simply say you are going to run a fundraiser and hope for the best. Strategies are your cushion in case you fail. You will know what you are going to do next if results are not as excellent as you expect. Meetings are supposed to help you identify opportunities and threats so you will know the areas you have to improve. 

Organising a Strategy Meeting

Meetings are composed of too many people including your board members, volunteers and donors. A strategy meeting should be comprised of key persons that will be instrumental to the success of your event. Although you are running a fundraising group, this does not mean that you should allow every single person to participate in your meeting. You cannot get anything done if you share your strategy with everyone. Elected officials in your organisations are the ones that must be involved in your strategy meeting. You can also invite one or two active volunteers. 

Create an Outline of your Tasks and Development

Aside from raising funds, there can be too many other goals that you should focus on to ensure fundraising success. These goals can be accomplished if you are going to divide larger tasks into smaller ones. You will also need to create a timeline so you will know whether or not you are setting realistic goals. How long should you wait to accomplish a specific goal? Outlining your tasks will give you an idea what needs to be done. 

There are many tasks involved in fundraising such as ordering products, distributing them, getting volunteers to sell and creating publicity. When creating a timeline to accomplish these goals, it is essential to break tasks into weekly goals. Accomplishing these goals involve taking timelines and milestones into consideration. Do you have readable charts that everyone in your organisation can see? Solid volunteers are also necessary so you can accomplish financial goals. When each milestone is reached, give small rewards and recognitions to keep your volunteers motivated. You can also retain the momentum this way. 

Planning is an essential step to ensure fundraising success. It plays an important role in creating a strategy. Knowing the goals you have accomplished by keeping careful records will help you know the direction your fundraising organisation is taking. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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