4 Things Donors Expect From Fundraisers

4 Things Donors Expect From Fundraisers

Long-term donors are hard to find as the competition is getting heavier and heavier. Some organisations are good at cultivating donors and that is the main reason they choose to stay. However, the secret recipe to keeping and winning donors is not easy to make. As they say, the proof of the pudding is in the eating. Donors will not be convinced to support your organisation unless you have proven that you are deserving of their trust and commitment. 

Their giving experience needs to be a rewarding one. Unfortunately, providing an unforgettable experience to donors is easier said than done. The first thing to know before you approach donors is their expectation. While you expect donors to give you their long-term commitment, donors also have their own expectations. 

1. Donors want to make a big difference. 

Regardless of the donation they make, donors want to feel they are important. Acknowledging donors and letting them know that their donation matters can go a long way. They are not merely donors, but people who are helping you accomplish your goals. Thanking them for their generosity will not hurt. 

2. Donors want get the result. 

It is normal for donors to be curious about the outcome of your program. They have the right to know what happened to your campaign. If you are going to leave your donors hanging after they make a donation, it will leave an impression that they mean nothing to your organisation and you are only after their money. Giving donors the outcome of your program will make them feel accomplished as well. 

3. Donors want to be assured that your organisation is trustworthy.

Keeping donors is not easy because trust is going to be difficult to establish when you are dealing with first-time donors. Organisations have to show they are worthy of the donor's trust. When you make promises, you need to keep them. If they make a donation, you will also have to prove that you have the ability to handle money wisely. 

4. Donors want to be appreciated. 

You may not see in donors how much they want to be thanked and appreciated, but recognising their generosity has a powerful impact when it comes to retaining them. If you need to go out of your way to thank them do so because it will make them feel more inspired to donate again. 

Donors will not hesitate to support your organisation if you share heart-warming stories, sincere gratitude, clear explanation and excellent customer service. These practical things will not only help you build trust, but also deepen relationships. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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