4 Steps To Creating Engaging Fundraising Content

4 Steps To Creating Engaging Fundraising Content

When you are appealing to potential donors, it is important to personalise every interaction to create a social impact. When donors' judgement is clouded with doubts, it is difficult to win their approval. You need to make sure that you know how to connect with donors in such a way that will touch their hearts. 

If you have been observing how successful fundraising organisations do it, you will realise that all of them have one thing in common: the genuine interest to make a difference. Regardless of your objectives, you need to go the extra mile so you can reach out to as many donors as you like. It all starts with creating engaging content. 

1. Do it now

They say that you have to strike while the iron is hot if you want to make the most out of fundraising. Creativity has no limit. This is why you need to find time to make use of it while you can. Before you start writing your content, think about how you can connect with donors. This is where formulating creative content comes into play. If you are going to take advantage of the opportunity to connect with donors by exhausting networks and connections, accomplishing your goals will never be as challenging as you think. 

2. Make it personal

Narratives are supposed to be unique and personalised. Generic fundraising letters and stories will never have an impact on your readers. In fact, it will only bore them especially when you are not conveying your message. Use social media platforms to inspire other people. Powerful images have a strong impact on donors. Connect with people from your email list. Give them a phone call and provide them updates. 

3. Ask directly

Before posting on social media, it is essential to have some momentum. Although your family and closest friends will be your direct supporter, you also need to go beyond approaching them. Your friends can provide you support whenever you need it, but you also need to approach others to get on board. Find out how you can make a connection. Start establishing rapport and make it an effort to learn about the things that will poke their interest. 

4. Send handwritten thank you note

Aside from updating your donors on your organisation's progress, sending a handwritten thank you note can go a long way. It tells donors that you are making an effort to connect and appreciate them. A handwritten note is indeed personal. Thanking your donors can also increase your retention rate because it shows that you acknowledge them.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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