Retain Donors By Building Trust And Transparency

Retain Donors By Building Trust And Transparency

For an organisation to survive, keeping donations flowing is essential. Unfortunately, organisations are struggling to retain donors and cultivate relationships with new supporters because of one problem:Trust. It takes efforts to earn your donors' trust. How do you become transparent to your donors to earn their trust? By employing 4 techniques, you will be able to be on your way to building trust and transparency. 

1. Inform donors where the money goes. 

Sending a thank-you note once you receive donations is not enough because donors must also know where their hard-earned money went. When donors feel as though their money was not spent properly, it will not take long for them to feel cheated. Being honest with your donors can go a long way. It will not only remove their doubts but also increase the likelihood of donating again. 

2. Be more specific.

Generalising the information you provide to donors will not do any good. Being specific will help them figure out about the progress of your fundraising campaign. You can do this by creating pie charts, providing facts and figures and showing real change. Going into details will provide donors an idea about your organisation and why they should support it. 

3. Tell an inspiring story. 

Donors who know how important their support has been can make a great difference. Telling the whole story will inspiring them to extend their help. Instead of giving them tidbits of what is happening in your organisation, they will also appreciate it if you are going to paint the whole picture. It gives them an idea about the difference they made. 

4. Be authentic.

Everyone can pretend to be passionate about helping the community but only those with genuine interest to help can accomplish their goals. Being genuine means showing your sincerity and willingness to help people in your own unique way. When it comes to being authentic, you need to ask yourself about the things that will make you accomplish your fundraising goals. 

Trust and transparency go hand in hand. You cannot establish trust without being transparent. When you keep donors involved in your plans, it will be easy for them to connect with you. If they donate and you acknowledge them, they will never have second thoughts about donating again. When there is trust, it will not be difficult for existing donors to invite their friends and family to support your organisation. Donors are not only making a donation but also providing long-term support so your organisation can accomplish its mission and meet its objective. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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