Techniques To Building A Rewarding Career In Fundraising

Techniques To Building A Rewarding Career In Fundraising

There may be hundreds of fundraising organisations out there but only a few have what it takes to stand out from the crowd. If you are new to fundraising, you need to learn from experts as they know that there is more to fundraising than just collecting proven strategies and approaches. 

For seasoned organisations, they have not succeeded just because they are destined to do so. They have mastered the art of raising funds by nurturing their donors, honing skills of their members and showing truth, trust and transparency. 

These techniques may seem like a walk in the park to some, but for majority of organisations that are still trying to climb the ladder of success, it is a painful, tedious, tiring and elusive process. Fledgling organisations may even think that success in fundraising is merely a figment of development professional's imagination. This statement will only ring true if you embrace the principle that one solution fits all. 

Your job as a development professional can be quite demanding and you need to stay sane to perform a fantastic job in meeting the needs of your organisation. So, how do you do it?

Be authentic and honest

It takes a lot of courage to look people in the eye and ask for money. You need to show genuine interest and passion. You need to emotionally connect to show people you have the desire to help and you do not have any intention of wasting their hard-earned money. 

Be willing to train staff

Your staff needs a little push for them to become the best performers. While you may already know the ins and outs of fundraising, your staff still needs more time to digest everything that fundraising encompasses. If you tell them to ask people for money, they will immediately focus on the primary objectives, which include raising enough funds to support a good cause. However, they also need to know the benefits of fundraising. Learning the ropes of fundraising takes time. Provide sufficient training to staff to develop a successful fundraising campaign. 

Be realistic

So you have dreamed of shooting for the moon, but have you already figured out what you are going to do in case you miss? Excitement can result in setting unrealistic expectations. However, bad execution gets in the way and it can create a ripple effect. When you set expectations, it is imperative that you also provide solutions. Some things do not go as planned. You need a back up plan to accomplish your goals. 

Be appreciative

Everyone in your organisation contributes to the success of your campaign. You cannot just give yourself a pat on the back when you know that many people made your fundraising event possible. You work as a team and regardless of how little or big the contributions are, each and every member has made a mark. As a development professional, you need to build appreciation to motivate everyone to participate in the next fundraising event. Your volunteers, donors and staff are your greatest investment. Without whom, the success of fundraising will not be possible. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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