3 Techniques That Make Fundraising Out Of The Ordinary

3 Techniques That Make Fundraising Out Of The Ordinary

There are many different schools that are interested in holding a fundraising event. Each and every school has unique objectives and goals to meet. Competitions become tougher because not all schools can gain enough support from potential donors. You need to stand out in a world full of imitations. Unfortunately, things can be easier said than done. 

There are many obstacles that will deter a fundraising leader from succeeding. For instance, if there are 5 schools in your community holding a cookie dough fundraiser, what are the chances that your school will get the most number of supporters? Regardless of the preparation you made, other fundraising organisations are also willing to compete.

If you are a keen observer, you will know that outstanding organisations deviate from the usual. Raising the bar with fundraising is essential to gain supporters. Although there are numerous techniques you can employ, you only need 3 methods to become a cut above the rest. 

Focus on the best deals

In sales and marketing, every company should offer something that will poke prospects' interest. Customers are put off by complicated buying processes. They want something that will put a smile on their faces. Offering the best deals attract potential donors and volunteers. Giving discounts is not always the best practice because there are other organisations that are willing to compete. This is why you need to be at the top of your game. 

Be sure to start early so you will know the deals that are appealing to customers. Persuasion is also important in convincing business owners to participate in your fundraising campaign. This is where your charismatic members come in. Teach them the drill so they will know what they are going to do. 

Create the highest level of interest

The quest to stand out from the other schools is no easy task. If you are going to provide the best deals, make sure you also offer variety that appeals to all of your supporters. You can offer discounts, snacks or other valuable benefits. Some prospects love to get free snacks and treats while others appreciate gift cards. Offering variety enables you to maximise your school's appeal to supporters. 

Use your creativity

Fundraising cards that give supporters the ability to take advantage of discounts are the way to go. However, a plain-looking card can bore your prospects. Provide an eye-catching fundraising card. It should include colors, school logos, motivational messages and more. It is also a good idea to have students participate in designing the card. This is also an extra selling point for your supporters. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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