What Motivates A Donor To Give?

What Motivates A Donor To Give?

Every seasoned fundraising leader knows that attracting donors is not an easy job. It involves a lot of hard work and dedication so you will be able to win a potential donor. However, the idea of attracting donors is easier said than done because each donor has different personality. One would certainly agree that you will need to optimise your strategies so you can get more donors to support your cause. It is important to identify the motivating factors that drive donors to donate. 

Donors make a donation if there is emotional connection

Fundraising stories have an impact on potential donors. Poignant stories influence donors so they will be inspired to donate especially when stories are weaved in such a way that will connect to donors emotionally. It is not easy to create an interesting story that donors can identify themselves with. If you are on a mission to present your organisation in such a way that will poke your donor's interest, make sure you create a compelling story. You can also share someone else's inspiring story so long as you ask for their permission. 

Donors commit when they know about your cause

Using social media to increase awareness is an effective strategy because most people have now turned to the internet for information. Use technology to your advantage by reaching out to your prospective donors with the use of Facebook, Twitter and other social networking sites. Ask for your donor's time so you can educate them about your organisation and your campaign. 

Donors who feel sympathy are more likely to donate

You can get your audience to donate if they feel more sympathy. When a donor finds similarity in others, positive feelings increase. One of the reasons people donate is when their contribution makes a huge difference. If their donation does not create an impact on the situation they will never feel that they have an important role to play. 

Donors choose to donate when you are closer to your fundraising goal

Donors also want to be part of a winning team. This is why if you are closer to your goal and donors see that you are likely to reach it, people are willing to go the extra mile to help you accomplish the goal. Let your donors know how closer you are to your goal so you will gain momentum and inspire others to participate. When donors realise that they are a valuable part of helping you cross the finish line, it will not be long before you inspire others. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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