4 Reasons You Are Not Getting Enough Donations

4 Reasons You Are Not Getting Enough Donations

The most exciting part about sending fundraising letters is discovering the number of willing donors who would like to support a good cause. Opening your e-mail brings excitement like a child to a new toy. However, an empty inbox can burst your bubble: what could have gone wrong? 

There are many reasons potential donors have doubts in your organisation. While they intend to support it, you are missing out on providing enough information that will help them get to know your mission and vision. If you are getting more rejections than acceptance from potential donors, there might be good reasons for it. 

1. You do not personalise your fundraising letter. 

You can call everyone friend, supporter or donor, but what prospects really need is a more personal approach. The first thing that comes to mind when donors receive canned fundraising letter is that you have randomly selected them to make a donation. You really do not know their giving personality and the reason they want to support a cause. Why would they give something when you will forget about them in the end? Personalising your fundraising letter creates an impact on your readers. It gives them an idea that you have done your research and you do not just know them by their names. 

2. You focus too much on your organisation. 

Your donors are supposed to be your fundraising letter's theme. It should not merely focus on your organisation because with the proliferation of social media, for sure, they already know about your organisation. The donors should be the hero of the story. They should know how their support can impact the success of your organisation. If donors know they matter, it will not take so much time for them to open the e-mail you sent. 

3. Your letter is not visually oriented. 

Pictures are worth a thousand words. Send meaningful pictures to potential donors and you will be surprised by the overwhelming response. Picture quality matters because blurry black and white photos make the story less striking to donors. Make sure you are not sending stock photos as this will defeat the purpose of touching the lives of your donors. 

4. You are sending multiple copies to the same address. 

Isn't it annoying when you are flooded with e-mails? Donors hate it when you send multiple copies of the same letter to them. You need to watch out for duplicate copies because it sends a message to donors that you do not know who they are and sending fundraising letters are based on random selection. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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