5 Steps To Taking Good Care Of Your Donors

5 Steps To Taking Good Care Of Your Donors

Donors are one of the key people of fundraising organisations. They are not just meant to donate but also to provide other support such as volunteering in fundraising jobs. There are five steps to nurturing your donors: 

1. Build rapport

It is not enough that you know your donor's name as you also need to establish a good relationship with them by ensuring you know about their personality and contributing habits. You need to communicate with your donors so you will be fully aware of their concerns. You cannot build a lasting relationship with your donors if you refuse to know them. 

2. Educate

First-time donors need to learn the ropes of raising funds. Donors have misconceptions that you need to clarify so there will no gray areas as you work together. One common misconception they have is that they are only needed when there is a need to raise funds. Donors are not only intended to donate money, but also to do volunteer works. 

3. Help

People who want to support your organisation are also looking for personal fulfillment. As a leader, you need to help these people ignite their passion by helping your cause and providing more creative ways to support a community. 

4. Be Transparent

Honesty in marketing may seem impossible, but trust and transparency go hand in hand. Donors will find it difficult to trust you if you are not transparent. For instance, donors must be informed about the donations they made. Your donors should not feel deceived even if you have been honest most of the time. Examine every aspect of your marketing strategy to find out if there is anything that might jeopardise your integrity. 

5. Respect

Show genuine care and interest to donors. Thank them when they do a great job especially in doing volunteer work. The steps you take should be beyond the words spoken. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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