3 Ways You Can Reinvent Your Fundraising Strategy

3 Ways You Can Reinvent Your Fundraising Strategy

How many great opportunities have you missed because of ineffective fundraising strategies? How many donors have turned you down because you failed to cultivate them? Fundraising may seem like a simple endeavor that involves accomplishing goals and raising money, but if the strategy is not suitable to your organisation,  you will find it difficult to retain donors and raise funds. If 2016 was not a great year for your fundraising campaign, now is the time to use a different approach. 

1. Give importance to impact

These days, it is not enough that you tell donors about your mission as they also want to know where their donation goes. Donors are hesitant to donate if they are unsure how the money is used. It is necessary for organisation to capture donors' attention. This is a great start for breaking barriers and establishing deeper connections with donors. When you are transparent to donors, they can easily put their trust in you. 

2. Retain donors by exceeding expectations

Your retention rate says a lot about how you take care of your donors. There are many ways a donor is cultivated and one of which is communicating with them so you will know their concerns. When these concerns are properly addressed, it will be easier to devise strategies tailored to your donors' need. Your relationship with your donor do not end after making a donation. In fact, this step is merely a gateway to establishing more meaningful relationships with donors. One-time donors can turn into a long-term volunteer or supporter. 

3. Make websites more responsive

It can be challenging for most donors to visit a website that do not provide regular updates and has low level of security. Donors also feel frustrated when websites are not mobile-friendly. In the age of rapidly changing technology, it is necessary to pay close attention to digital transformation. Responsive donation forms and websites have a significant impact on your conversion rate. Your organisation should find innovative ways to keep up with technology so you can serve your donors better as they are one of the valuable assets of your organisation. 

Fundraising success does not happen overnight. You need to take baby steps until you climb the ladder of success. Many people will play an important role in your goal of soaring high. When an approach does not work, it is essential to find other means to improve strategies. Listen to donors as they are considered to be the lifeblood of your organisation. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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