3 Common Misconceptions About Fundraising

3 Common Misconceptions About Fundraising

Organisations face a different set of challenges every day. Misconceptions make it even harder for fundraising professionals to accomplish goals. It is important to keep in mind that donors are not created equal. It is not enough to categorise donors by age as they have other distinctions such as their personality. When an opportunity comes your way, it is a wise move to learn more about your donors to get them to make a commitment in supporting your campaign. Grooming donors and volunteers should also begin with knowing the right approach to use. 

It will also help if you let go of common misconceptions about fundraising. Here are 3 most common fundraising myths: 

1. More connections mean more donation.

Although it is helpful to have more connections when starting a fundraising campaign, it does not necessarily mean that you do not stand a chance to succeed if you have few donors. It is normal for every organisation to struggle at first, but once you understand how fundraising works, you will be able to attract more donors as time goes by. Your strategy will play an important role in engaging your donors. Be sure to make every interaction worthwhile and memorable. You should also remember that it is not about who you know, but what they know about you. You need to provide enough information to your prospects so they will have an idea about your mission and goals. 

2. Young generations are not interested in fundraising. 

Some organisations may not approach young generations for the belief that only older people have a penchant for sharing. Even younger people have passion for giving. They just need all the necessary information to know what your organisation is about. Young donors are passionate and committed. You can groom them to become volunteers or annual donors. As they build their relationship with young donors, they will soon become your major donors. 

3. New organisations are less likely to achieve big goals. 

Even if you are new to fundraising, it does not mean you cannot achieve big goals. This is a common misconception especially to those who are used to setting conservative goals. Big goals are not only meant for large organisations. Even new organisations can still accomplish greater goals by focusing on their objective. Never sell yourself short to donors. 

Starting a fundraising campaign can be intimidating if you hold on to these myths. One step to moving forward is getting everyone in your organisation to participate in your campaign. Everyone should have a contribution to its success. You can secure donations if you work hard for it. 

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

1000 Characters left