5 Fundraising Blunders You Should Avoid

5 Fundraising Blunders You Should Avoid

Fundraising may be a challenging work, but when hard work pays off, it becomes a rewarding experience. There are fundraisers who have already discovered the recipe for success, but there are still organisations who are embracing wrong practices. Whether you are a seasoned or amateur fundraiser, you need to put an effective strategy in place. If you don't, you are more likely to commit these 5 mistakes. 

1. Choosing the easiest way

If you always prefer the easiest way, you will end up selling your mission short. This is because you are doing the same thing over and over again. The lack of variations will deter you from utilising your creativity so you can come up with an original idea. If supporters always expect the same events, they will get bored and look for a more interesting fundraising campaign where they can dedicate their time, money and effort. Be bold and never be afraid to step out of your comfort zone. 

2. Not taking fundraising seriously

Fundraising is a serious endeavor. It can make plenty of room to many possibilities if it is well thought of. However, some organisations tend to think small. Organisations that are afraid to think big will end up failing. If you want to accomplish your goals, you need to do your best to make things happen. Thinking small will never make these things possible. 

3. Not prioritising fundraising

Successful organisations prioritise fundraising. They never let fundraising take a backseat because they are passionate about accomplishing a common goal. If you truly care about fundraising, you should formulate development strategies that will be able to improve the overall approach of your organisation. When you neglect your fundraising, you are automatically neglecting your mission. 

4. Not adapting to change

Organisations come and go. If you do not embrace change, you will never move forward. It is essential to fundraisers to innovate with your tactics because modern approaches can render your traditional strategy ineffective. The ability to adapt to changes will help you survive the stiff competition in fundraising. 

5. Not cultivating donors

Even if you have an impressive donor base, you still need to ask yourself whether or not they are going to be the mainstay of your organisation. One-time donor should be converted into a regular donor if you really want to build a strong relationship with them. Make an effort to communicate with them regularly by updating them with your events. In fundraising, you do not just invite new donors, but you also ensure you retain old ones.  

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

1000 Characters left