5 Ways To Give Your Fundraising Organisation A Boost

5 Ways To Give Your Fundraising Organisation A Boost

Every organisation has special sauce to becoming successful, but all organisations are following some best practices to grow their opportunities. If you want to give your donation efforts a big boost, here are five ways you can consider.

1. Calls to action matter

Getting potential donors who will support your fundraising campaign starts with having strong calls to action. Eye-catching buttons and campaign-specific messaging can encourage support from visitors. It sends a message that you want them to take an action.

2. Use social channels

When it comes to decision-making, social proof is going to be a powerful tool because it allows you to reach wider public by adding social sharing buttons, creating a hashtag or showing your stats.

Adding social sharing buttons will enable supporters to share your updates. It will also make your campaign and website content easy to share.

You can also help your donors stay engaged and spread the word at the same by creating a hashtag. Hashtag raises brand recognition and awareness.

When it comes to quantifying your social proof, you need to make sure that you show your stats as it can be used as a selling point. Showing the success of your campaign and displaying the number of followers you have and the visitors you have signed will have an impact on your organisation.

3. Create mobile-friendly website

In this day and age, your organisation needs to go digital as most online searches are done on a smartphone. Your website has a good chance of attracting more visitors if it is mobile-friendly. Your website should be easy to navigate for your visitors to have a great mobile experience. It is also essential that your website makes the donation process easy for your donors. This means that the process must be stripped down to only the essentials.

4. Suggest donation

A first-tome donor finds it hard to know the amount that will make an impact on your organisation. However, it will be much easier for them to make a donation if you suggest donation amounts.

5. Connect with donors

Once donors make a donation, they also want to hear about your organisation. This is why you need to keep in touch with them to keep them updated with news about their contributions. It can really make a great difference especially when it comes to growing your subscriber list.

You can connect with your donors by using marketing tools so you can collect email addresses and by creating a pledge. Even if someone does not donate, you can still target a message to them by encouraging them to sign up.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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