Fired-Up Fundraising:Steps To Creating A Strategic Plan

hand writing business success diagram fk0sJcBuIf you fail to plan, you plan to fail.

A strategic plan serves as your organisation's compass that ensures you get to the right direction. Imagine spearheading a fundraising event without a plan, in case things do not go as planned, you will no longer have an idea how you are going to resolve the issue that may arise.

Creating a plan defines your mission. It helps you to focus on the most important aspects of your campaign. It only takes a few steps to create a strategic plan for your fundraising campaign.

1. Prepare a case for support

A case for support is an essential component in creating a fundraising plan. Think of a case of support as the backbone of your campaign. It enables you to provide reasoning for support by giving your supporters, donors and board members an idea of how your campaign works. When creating a case for support, there is a series of questions you have to answer. One of which is how you are going to address the problem arising in your organisation.

2. Determine your key players

If your case for support is your compass, your supporters are your key players. You need to gather your most dedicated and passionate supporters to ensure campaign success. The reason for handpicking dedicated supporters is to ensure the people in your campaign are all committed to transforming your organisation for the better. You will be working closely with these people throughout the campaign. While it can be challenging to start a campaign, ensuring that the people involved in planning are dedicated will make the job less burdensome.

3. Know your prospects

Your strategic plan will not be complete without identifying your prospective donors. This is where profiling of donors comes in. You need to get really specific with your list because you will treat each approach as unique and personalised. With personalisation, you will be able to deliver engaging messages that will capture your potential supporters' interest.

4. Execute the plan

A strategic plan has several components, which are broken down into three categories: campaign setup, communications and preliminary work. Executing a plan should involve the active participation of your key players and potential donors. For the campaign setup, be sure to know your start and end date, fundraising goal and donor acquisition goal. With communications, you need to prepare emails for your soft launch, celebrations and even campaign milestones. Check your commuinication channels and determine how often you will send your emails. Your preliminary work should involve brainstorming with corporate partners and getting support from major donors, coporate partners and your board.

Now that you have a strategic plan in place, it is important that you develop the plan effectively because its success will still be dependent on the people behind it.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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