Developing Fundraising Soft Skills

0o1a3476 1056In developing your ability to raise money, soft skills are going to play an important role. Since your job requires interacting with people, you need to be gracious and to represent your organisation in such a way that will raise brand awareness and money. Once you reach out to people, the mission of your organisation is also at stake. Even the amount of money you are going to raise will also be at stake.

Soft skills every fundraiser should master:

1. The ability to establish a trusting relationship
You build relationship with your donors by doing the things you promised you would do. If you have discussed some plans with your donors, it is important that you follow up when you said you would. If donors asked you something, be sure to get back to them promptly. Being on time means you are also respecting your donors' time. Donors will lose their trust in you if you always keep them waiting.

2. A good radar
As a fundraiser, you should also have social awareness. You should pay attention to essential things that your donors need. You can miss the cues from your donor if you are always nervous. The first thing you need to watch out for when interacting with your donors is their body language. Non-verbal cues will help you identify the direction you are going to take. You will also be able to identify if the donor is interested in your organisation.

3. Social skills
Aside from social awareness, it is also necessary to master social skills. You need to be likable and should know how to make people feel good and comfortable. Small talk can really make wonders when it comes to establishing relationship with donors. This starts with having polite conversations with adults. The good news is the skill of making pleasant conversation can be learned.

4. Etiquette
If you want to succeed in establishing rapport with your donors, you should also know the basic rules of etiquette. This should start with learning how to introduce yourself to the prospective donor. You should show courtesy and pay more attention to your appearance. You should keep in mind that first impression often lasts. Before you open your mouth, the donors will judge you based on your appearance or personal presentation.

5. Good manners
Good manners are also important especially if you are into sticky situations. In fact, you can help dig yourself out of a hole if you have good manners. Even the smallest misstep such as misspelling their name can offend your donors, but if you know how to get out of the situation scot-free, you can still win their long-term support. Good manners mean you should be kind and considerate. You should also put other people at ease and keep your cool.

Melissa Anderson

Written by : Melissa Anderson

Melissa first started fundraising when her daughters' pre-school needed some sun shades. Since then, she's gone on to become somewhat of  fundraising ideas expert, as well as a super-Mum. Melissa loves sharing ideas about how to raise funds, and welcomes your questions on this blog.

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